Virginia Commonwealth University VCU Scholars Compass Theses and Dissertations Graduate School 2016 The Implementation and Emulation of Cult Movie Marketing Rebekah W. McKendry Follow this and additional works at: https://scholarscompass.vcu.edu/etd Part of the Other Film and Media Studies Commons © The Author Downloaded from https://scholarscompass.vcu.edu/etd/4605 This Dissertation is brought to you for free and open access by the Graduate School at VCU Scholars Compass. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of VCU Scholars Compass. For more information, please contact
[email protected]. © Rebekah W. McKendry 2016 All Rights Reserved Acknowledgement The author wishes to thank several people. I would like to thank my wonderful husband, David Ian Mckendry, for the constant support during my past seven years of dissertation work, as well as my two children, Marnie and Strummer, for always being willing to watch My Little Pony: Friendship is Magic with me. I would like to thank my Mother for proofreading and lending a hand with the kids while I was working. I would like to thank Dr. Noreen Barnes for her constant assistance and direction during this project. Last but not least, I would like to thank the many filmmakers, marketing professionals, and fans that assisted me with my research The Implementation and Emulation of Cult Movie Marketing A dissertation submitted in partial fulfillment of the requirements for the degree of Doctorate of Philosophy at Virginia Commonwealth University. By Rebekah McKendry BA- Virginia Tech, 2000 MA- Virginia Tech, 2002 MA- City University of New York Graduate School, 2008 Director: Dr.