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Essentials Newsletter Australia with Julia 20 February 2019 Bradbury launches in the UK Full year 2018 visitor Last week Australia House in London welcomed arrival stats over 200 guests to celebrate the launch of the new TV series ‘Australia with Julia Bradbury’. The Australia welcomed 9.2 million international program, which premiered last Thursday on ITV1, visitors in 2018, an increase of 4.9 per cent on the will run for eight weeks and is expected to reach previous year according to the latest Australian two million viewers per episode in the UK alone. Bureau of Statistics report released this week. The travelogue sees Julia travel the length and During the month of December there were 1.1 breadth of the country to experience what modern million visitor arrivals, up 4.2 per cent relative to Australia has to offer; from cosmopolitan cities the same period of the previous year. and unique wildlife to ancient Aboriginal traditions and dramatic landscapes. Hosted in partnership with the Telegraph and Qantas, guests on the night included the Australian High Commissioner to the UK as well as trade partners who were treated to a preview of the series, along with delicious Australian food and wine. TOURISM AUSTRALIA NEWS #UnDiscoverAustralia continues across American travel advisors Visit the Set of South East Asia Dundee Australia’s states and territories are extending Tourism Los Angeles-based travel advisors were hosted at a Australia’s successful UnDiscover Australia campaign special cinema screening of Dundee: Visit the Set across South and South East Asia with new content and recently. The advisors were treated to Australian food ideas to challenge perceptions and stereotypes of what and wine before viewing a screening of Dundee and Australia offers the region’s travellers as a tourism undergoing training on Australian experiences. Qantas destination. Visit Victoria kicked off the campaign also provided an update on their services to Australia extension activity in Malaysia featuring Victoria’s High from North America. The US winners of the Aussie Country and Wilson’s Prom. The South Australian Specialist Ambassador Program were announced at the Tourism Commission is urging Indians to go beyond the event and were presented with GoPros to record their cities and explore surprises on Kangaroo Island, Port experiences while on tour in Australia in March. The Lincoln, and the Barossa Valley. Meanwhile, Tourism Ambassador competition has been a great success in Western Australia, Destination News South Wales, the USA, with an 800% spike in Aussie Specialist Tourism Tasmania, Tourism Northern Territory and Program registration during the campaign period. Tourism and Events Queensland will continue to showcase the new, the hidden and the hip across all regions. Australia takes AIME at international International media hosting program business events highlights The Asia Pacific Incentives Meetings Event (AIME), Tourism Australia has published a video featuring recent Australia’s biggest business events trade show held in highlights from its international media hosting program Melbourne, commenced on Monday with more than 300 which hosts up to 1,000 journalists, broadcasters, exhibitors from around Australia including convention opinion leaders and digital influencers each year. The bureaux, convention centres and products coming program aims to provide authentic Australian together to do business with domestic and international experiences which inspire media to produce exciting business events planners. Business Events Australia, content showcasing the most engaging Australian which is hosting the Australia stand, announced at the characters and the best of the country’s food and wine, event that the value of business events secured with the aquatic and coastal, Indigenous, nature and wildlife help of Tourism Australia’s Business Events Bid Fund experiences. Each itinerary is individually tailored to has almost doubled in the past three months to reach a meet the specific needs and story objectives of visiting new milestone of $187 million. Australia’s Minster for media and the program involves up to 2,000 tourism Trade, Tourism and Investment Simon Birmingham said operators, restaurants and accommodation suppliers the Bid Fund Program is providing a significant boost to every year. Australia’s lucrative business events industry by attracting significant international events to our shores. AUSTRALIAN STORIES Curtis Stone to headline Melbourne’s New Australian documentary series tells House of Food and Wine the magical story of OZ Los Angeles-based, Melbourne-born chef Curtis Stone is A new three-part documentary, The Magical Land of OZ, returning home to join top Australian and international has premiered on the Australian Broadcasting chefs at The House of Food and Wine as part of the Corporation (ABC) network. Narrated by Australian 2019 Melbourne Food & Wine Festival (8-24 March). comedic icon, Barry Humphries, this enchanting series The House of Food and Wine will transform the tells the story of Australia’s ancient land and the unique Malthouse Theatre in Melbourne’s Southbank into a creatures that inhabit it. The first Australian produced premium drinking and dining destination on the opening natural history documentary in over 18-years, the series weekend (8-11 March). Over three-days the theatre and hopes to open the door for similar productions of its kind. its courtyard will be a hive of activity with food trucks, Available to watch online within Australia at pop-up bars and tastings by day and gastronomical open-air feasts by night. The full three-day program as www.iview.abc.net.au, the remaining two episodes will well as the menus designed exclusively for The House air on Sundays at 7:40pm (AEDT) on ABC. of Food and Wine are now available. Dive or fly into Dreamtime at the Great New eco-resort to open in WA’s Rottnest Barrier Reef Island Dreamtime Dive and Snorkel is the newest aquatic Discover Rottnest Island will officially open early next experience to join the Discover Aboriginal Experiences month (1 March) and will be the first new collective. Based in Cairns, enjoy a unique educational accommodation on the island in over 30 years. Nestled experience that celebrates the world’s oldest living behind the dunes of the iconic Pinky Beach, the resort culture and the traditional stories passed down from offers 83 eco-tents in a range of styles suiting both Indigenous elders over tens of thousands of years. budget and high-end travellers, interconnected via paths Visitors can cruise directly to Moore Reef to snorkel and walkways through the sand dunes and native through the underwater world of two of Australia’s most landscaping. It will also feature Pinky’s Beach Club, pristine outer reef locations. Guests can also choose to which sits in the heart of the property and includes a add on a scenic helicopter flight to witness the world’s resort pool, poolside bar and restaurant. A 90-minute largest coral reef from above. ferry ride from Perth or 25 minutes from Fremantle, Discovery Rottnest Island is now taking bookings. INDUSTRY NEWS AND EVENTS Destination Australia Conference 2019 Tourism Australia Industry Briefing VIC Registration is open for Australia's top tourism marketing Registration is open for the 2019 VTIC Visitor Economy conference to be held on Thursday 14 March at the new Forum and Tourism Australia's Industry Briefing Victoria Howard Smith Wharves in Brisbane. Tailor-made for on Tuesday 26 February. The combined events will be Australian tourism businesses serious about attracting held at the Melbourne Convention and Exhibition Centre. high yield international travellers, an impressive line-up A fee applies for attending the morning VTIC Visitor of experts have been hand-picked for the Destination Economy Forum. Attending Tourism Australia's Industry Australia Conference to delve into the big issues and Briefing in the afternoon is free-of-charge. tackle today’s most important tourism marketing questions. Tickets are $450 including GST. National tourism strategy consultation Consultations are open until Friday 8 March on Australia’s next national tourism strategy , with industry stakeholders encouraged to have their say on a draft report developed by the Beyond Tourism 2020 Steering Committee. To assist industry with key points from the Report, an on-demand webinar has been published and registrations are currently open for a consultation meeting on 1 March in Launceston ahead of the Qantas Australian Tourism Awards. NEWS IN BRIEF Applications are open until Friday 22 February Applications are open until Monday 1 April the first for Destination NSW's 2019 United Kingdom & round of funding to support 2019 as the Year of Europe Roadshow taking place from Monday 13 Outback Tourism in Queensland. May to Wednesday 22 May in Frankfurt, Berlin, Tourism and Events Queensland has launched a Hamburg, Liverpool, Leyland, Manchester, London new UK trade campaign to show travel agents the and Paris. latest offerings and experiences of ‘Australia’s Nature Coast’, with the aim of attracting more Tourism and Events Queensland is hosting a Great British travellers to the Sunshine and Fraser Barrier Reef forum in Brisbane on Thursday 28 Coasts. February and engage directly with tourism The City of Sydney and Asialink Business are operators to share consumer insights as well as offering China tourism masterclasses for Sydney TEQ’s strategic focus. businesses on using digital platforms to engage Applications are open until Thursday 28 February with Chinese visitors, discovering the best products for Business Victoria's International Mentoring and services for the market and exploring new Program designed to give selected Victorian ways to boost revenue. tourism operators the tools and knowledge to A summary White Paper on the South Australian develop and market their products internationally. Tourism Plan 2030 is now available, outlining the Registration is open until 8 March for the Local potential growth to the visitor economy in South Government NSW’s Tourism Conference on the Australia through to 2030.
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