Published in 2021 2021-2026 2021-2026 STRATEGIC FRAMEWORK
One Caribbean voice united in passion and purpose
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2020-2026 Strategic Framework 3 Caribbean Football Union
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Message
Randy Harris President - Caribbean Football Union
Dear Colleagues
Strategic Plan 2.0 builds on the strategic framework of 2018-2020. The continued development of football— administrators, coaches, referees, players—in the Caribbean is at the centre of the plan. It also has the bold and achievable aim of qualifying CFU teams to all World Cup Competitions.
The Executive Committee and I consider this the people’s plan, as formulation was with input from the Member Associations. It hues deliberately to homegrown expertise to address matters intrinsically Caribbean, as well We remain a union of 31 countries as to education and training. galvanized by our commitment to football. Whilst we are an amalgamation Realizing our goals, much like a football of the English, Dutch, French and match, is a team sport, requiring Spanish-speaking Caribbean, we speak cooperation from all the Members. We the same language and with the same urge your active involvement, and are voice. confident that together we will achieve success. This will redound to the benefit This singleness of purpose will propel of our communities, fans, and our us forward, and I am confident that we partners. will all commit and succeed. www.cfufootball.org 2020-2026 Strategic Framework 5 Caribbean Football Union
Contents
General Information
Message 04 From the CFU President
About the CFU 07 Members, Vision, Mission, Stakeholder Map
SWOT Analysis 08 Core Values
Strategic Pillars
Football Development 18 Goals, Objectives & Action Plans
Capacity Building 19 Goals, Objectives & Action Plans
Good Governance 20 Goals, Objectives & Action Plans
YOURS IN FOOTBALL Governance
Executive Board Randolph Harris 22 Elected Officials President 23 Secretariat Staff and Contact Information
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Caribbean Football Union ANGUILLA ANTIGUA
31 Football Nations
BARBADOS BERMUDA
The Caribbean Football Union (CFU) is the umbrella organization for 31 Caribbean football associations and federations in the English, Dutch, French and Spanish- CAYMAN ISLANDS CUBA speaking Caribbean. The members are part of the Concacaf Federation.
The CFU was established on January 28, 1978 as the Caribbean region’s governing DOMINICAN REP. FRENCH GUIANA football body and a sub-group within Concacaf. Member Associations compete in CFU, Concacaf and FIFA competitions.
GUYANA HAITI The CFU administers competitions annually that seek to address the footballing needs of the Member Associations and creates synergies with the Concacaf and Fifa calendars. These include the Boys’ Uner- MONTSERRAT PUERTO RICO 14 Challenge Series, the Girls’ Under-14 Challenge Series, and the Women’s Challenge Series.
SAINT MARTIN SINT MAARTEN Vision One Caribbean voice united in passion and purpose TRINIDAD & TOBAGO
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Our Mission To empower and support our members ARUBA BAHAMAS through strong leadership while providing clear direction and professional services in the advancement of the beautiful game.
BONAIRE BRITISH VIRGIN ISLANDS
CURACAO DOMINICA Stakeholder Map GRENADA GUADELOUPE External Fans, Governments, Universities, Media, Pan-Caribbean Companies
JAMAICA MARTINIQUE Regional Bodies.
Internal FIFA
ST. KITTS & NEVIS ST. LUCIA Concacaf Member Associations Partners, Employees
ST. VINCENT & GRENADINES SURINAME Core Members.
TURKS & CAICOS VIRGIN ISLANDS
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SWOT Analysis
01 02 Strengths. Weaknesses.
- Solid foundation upon which to build - High cost of transportation - Sound leadership - Limited human and financial resources - Membership’s will to improve - Lack of infrastructure - Strong relationships with parent - Limited grassroots competitions and organizations, Concacaf and FIFA training initiatives - Natural talent - Lack of competition for women - Regional expertise - Insufficient match preparation before - Untapped advertising bloc of 44.42 million qualifiers and championships - Lackluster on-pitch results amongst many members
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03 04 Opportunities. Threats.
- New competitions - Natural disasters and pandemics - New development and training initiatives - Economic downturns - Strategic alliances - Competition for limited funding - Increase revenue - One-size-fits-all regulations - Strong international presence - Disunity amongst membership
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Core Values
Unity
Working together with a common purpose towards a common goal
Inclusivity
Equitable allocation of resources and access to opportunities for all Member Associations
Integrity
Embracing fair, honest, respectful and strong moral principles
Transparency
Acting always in a manner that is accountable, clear and truthful
Excellence
Striving for the highest results in all endeavors
Professionalism
Providing quality services and performance
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Pillars
1 Football Development 2 Capacity Building 3 Good Governance
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Football Development (on field)
Strategic Goal and Objectives #2 Strategic Goal and Objectives #1
Increase participation rates at Greater representation at FIFA youth and grassroots level International Tournaments o Increase the retention rate of boys playing football across the Member Associations o Qualify at least two teams to 2023 FIFA o Increase the amount of girls playing football Women’s World Cup across the Member Associations o Qualify at least three teams to 2026 FIFA Men’s o Target scholarship from CFU-supported College World Cup Combines o Qualify at least one team to every FIFA Youth World Cup o Qualify 2-3 teams to 2027 Women’s World Cup o Qualify at least one team to FIFA Beach Soccer Action Steps and Futsal World Cups o Implement a region-wide ‘football in schools’ program Action Steps o Create a communication plan to encourage girls to play football o Biennial Caribbean Women’s Tournament - Target stigma against girls playing football o Introduction of Men’s U21 in 2022 and U23 in - Use regional examples to illustrate success 2024 - Illustrate the myriad of career opportunities o Continuation of CFU Boys’ and Girls’ U14 from participation in football Challenge Series o Provide educational opportunity avenues for o Introduction of youth tournaments to coincide youth to play more football with FIFA tournament dates - Support and/or develop regional college o Provide administrative support for regional combines invitational tournaments, including beach soccer - Create partnerships with North American and futsal universities www.cfufootball.org 2020-2026 Strategic Framework 19 Caribbean Football Union
Capacity Building (off the field)
Strategic Goal and Objectives #2 Strategic Goal and Objectives #1
Provide additional opportunities At least one panel of CFU for capacity building in referees represented at every administration for Member FIFA World Cup Associations o Increase the number of FIFA/Concacaf o Increase the capacity level of administrators accredited referee instructors in the region across the region o Increase the pool of referees at the grassroots o Increase the complement of qualified on-field level in the region match administrators in the region
Action Steps Action Steps o Introduce a biannual CFU Instructors’ Course as o Develop a partnership with University of the preparation and follow-up to FIFA Futuro III West Indies Sports Management Departments o Introduce a ‘Referees in Schools’ program to deliver bespoke short courses targeting ages 16+ (best practice approach re o Deliver CFU-administered courses in match Barbados FA) commissioning, match organizing, events management, etc. o Introduce CFU Human Resource exchange program highlighting best practices approach
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Capacity Building (off the field)
Strategic Goal and Objectives #3
Improve the capacity of coaching departments in the Caribbean o Provide training and development for coaches o Increase the number of licensed coaches at all tiers
Action Steps o Develop an ongoing training program that is synergistic with FIFA’s and Concacaf’s programs o Introduce coaches’ development component at CFU competitions o Encourage coaches exchange program amongst Member Associations
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Good Governance
Strategic Goal and Objectives #1
Review and update CFU’s administrative structure and operations o Align current administrative structure to updated strategic direction o Use new technologies to increase efficacy of CFU operations o Provide training opportunities for Secretariat staff
Action Steps o Introduce positions (compliance, competitions, marketing) o Implement competitions software o Onboard affordable digital software for marketing purposes
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Executive Board
Caribbean Football Union
Randolph Harris Rignaal Francisca Jeaninne Wong Loi Sing President First Vice President Second Vice President
Barbados Curacao Bonaire
Lyndon Cooper Richard Dijkhoff Glen Etienne Third Vice President Fourth Vice President Executive Member
St. Lucia Aruba Dominica
Eric Labrador Sonia Fulford Luis Hernandez Executive Member Ex-Officio Member Ex-Officio Member
Puerto Rico Turks and Caicos Islands Cuba
Maurice Victoire Ex-Officio Member
Martinique
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Secretariat
Caribbean Football Union
Camara David Mickel Brann General Secretary Communications Specialist
[email protected] [email protected]
Shelly Griffith Ashley Scott-Williams Finance Manager Executive Assistant to the President
[email protected] [email protected]
Nicole Puckerin Finance & Admin Assistant
BFA Annex Building, Garfield Sobers Complex Wildey, St. Michael, Barbados Telephone 1-246-538-2255
www.cfufootball.org BFA Annex Building T: (246) 538-2255 Garfield Sobers Complex Wildey, St. Michael E: [email protected] Barbados www.cfufootball.org