Premium Brands Operating Limited Partnership

November 14th, 2016 TABLE OF CONTENTS

Program Overview

Up-front Offer

What’s New at ?

2 AIR CANADA CORPORATE REWARDS UP-FRONT OFFER

3 CORPORATE REWARDS (ACCR) OVERVIEW . An Enrollment based online program that rewards companies when booking with Air Canada and the Lufthansa Group. . Available to companies that do not have an existing Air Canada Agreement. . Discount and rewards defined at spend thresholds booked through Corporate Rewards Program.

Earn Rewards

• Discounts on Air Canada and select Lufthansa Group flights • Exclusive promotional offers • Discounts on Preferred seat selection • eUpgrade Credits • Maple Leaf™ Lounge access • On My Way™ travel assistance 4 OPTIONAL PARTNER PROGRAMS

Access to car rental corporate rates and premium services through Avis and Budget corporate awards programs

• At the end of each calendar year, your company will be eligible to receive Cash Back on purchases of eligible Air Canada flights charged to any American Express AeroplanPlus Corporate Card. • Earn up to 4% Cash Back on Eligible Air Canada Flights and Flight Passes

Cash Back Company Spend Earning Potential

2% $25,000 - $150,000 From $500 - $3,000

3% $150,001 - $300,000 From $4,500 - $9,000

4% $300,001 - $500,000 From $12,000 - $20,000

5 STANDARD CORPORATE REWARDS THRESHOLDS

COMPANY EXPENSE THRESHOLD*

REWARDS $20,000 - $150,000 $150,001 - $300,000 $300,001 - $500,000 Discount on Air Canada and Lufthansa Group flights** 2% 4% 5% Preferred Seat Selection Discount 10%

Prepaid Maple Leaf ™ Lounge Up to $5 for North America/Up to 8% for Sun and International Access Discount destinations On My Way ™ Discount Up to $10 eUpgrade Credits 10 Credits 20 Credits 30 Credits Anniversary Rewards*** Complimentary Preferred Seat Selection 5 Credits 8 Credits 10 Credits Maple Leaf ™ Club 5% 8% 10% Membership Discount Complimentary Maple Leaf ™ 1 2 3 Club Canada Membership * Dollar amounts represent flown revenue on bookings made in Corporate Rewards ** Discounts not applicable on Tango fares or Flight Pass bookings ***Anniversary rewards to be provided every 12 months after initial enrollment date and are based on flown revenue on bookings done in Corporate Rewards in the previous year NEW! LUFTHANSA GROUP • Discounts on LHG flights apply to bookings for Point of Sale Canada and Point of Origins of Europe, Middle East, Africa and Canada

• Eligible fare families include Flex, Premium Economy (lowest), Premium Economy (flexible), Latitude, (lowest except for P class), Business Class (flexible) and First Class*

Marketing Operating Carrier Special instructions Carrier

Air Canada (AC) *LH regional Operated is applicable Lufthansa (LH) on LH marketed flights only Air Canada, Lufthansa Regional*: (Lufthansa regional are: CL, EN, EW, Lufthansa City Line (CL) IQ) Lufthansa Austrian Air Dolomiti (EN) Eurowings (EW) Airlines, SWISS, Germanwings (4U) **VO Operated (Tyrolean Airways) is Brussels Airlines Austrian Airlines (OS) applicable on OS Marketed flights SWISS (LX) only Brussels Airlines (SN) Tyrolean Airways (VO)** For Russia, discount only applies for POO Canada

* First Class discounts only applicable on the Lufthansa Group flights where offered NEW! MORE AIRLINES ADDED

Fly with even more flexibility with Air Canada Corporate Rewards program Effective immediately, customers enrolled in the Air Canada Corporate Rewards program can take advantage of flight discounts* offered on select Air Canada marketed flights operated by:

® ®  United Airlines and United Express ®  All Nippon Airways ®  Air New Zealand ®  Avianca and Avianca Brazil

This is in addition to the discounts currently offered on flights marketed and operated by Air Canada** and select Lufthansa Group airlines. These offers can be found when booking your customers' business travel through the Air Canada Corporate Rewards program. Learn more. Terms and conditions apply. More details on the program changes and what they mean for your customers account are available on the Air Canada Corporate Rewards page. *The discount depends on your company's threshold level at time of booking. **Flights operated by Air Canada including flights operated by ™ and ™.

http://www.aircanada.com/en/business/rewards/corporate_rewards.html WELCOME OFFER

Added Value Type Percentage/ Method of Distribution Quantity One-time flight booking discount 15% To be claimed within the first 3 months after enrollment Maple Leaf Lounge Pass 1 Corporate Rewards Site

Pre-paid onboard café vouchers 5 Corporate Rewards Site

Maple Leaf Club Membership Up to 10% www.airclublounge.com Discount Terms & Conditions can be found here: http://www.aircanada.com/en/business/rewards/offers/welcome/

Nov. 04, 2014 Preferred Carrier Proposal 9 EXCLUSIVE OFFER FOR PREMIUM BRANDS LIMITED OPERATING PARTNERSHIP

Based on Premium Brands’ current travel profile and as recognition for your loyalty to Air Canada we offer you the following discount levels, applicable immediately *

*Please allow 5 business days for offer to be loaded

Markets and Services Discounts and Incentives

Domestic Markets 4%

Transborder Markets 4%

International Markets 4%

eUpgrade Credits 20

•Discounts applicable at time of ticketing •This offer is valid for 30 days upon receipt •Discounts and benefits following the first 12 months are automatically assessed by the system according to the threshold grid and are based on flown revenue for bookings done through Corporate Rewards ACCR PROPOSAL DETAILS

• Program Term: 1 Year, annual review and renewal. Subsequent year discount and review based on spend level of year 1. • Spend Review done at 6 months to review spend level and adjust discount level if applicable.

• Start Date: From acceptance of offer (Allow 5 business days for offer to be loaded. The discounts applicable on your ticket purchases are applied automatically at the time of booking.) • Point of Sale: Canada / Point of Origin: Canada • Flight discounts are available on Air Canada, Air Canada Express, Air Canada Rouge, and Lufthansa Group. • Discounts are available for One-Way, Round-Trip and Multi-City itineraries. • Air Canada Tango fares and codeshare flights (other than LH Group) are counted in volume spend when booked through ACCR Program. Flight Pass purchases are included in spend volume. WHAT’S NEW?

12 AIR CANADA NETWORK

• Air Canada is Canada's largest domestic and international airline serving more than 200 airports on six continents. FLEET

AIR CANADA AIR CANADA EXPRESS AIR CANADA ROUGE Operating Operating Operating Boeing 787-8 (788) 8 Boeing 787-9 (789) 13 Boeing 777-300ER (77W) 19 Boeing 777-200LR (77L) 6 Boeing 767-300ER (763) 15 19 Airbus A330-300 (333) 8 Airbus A321-200 (321) 15 5 Airbus A320-200 (320) 42 Airbus A319-100 (319) 18 20 Embraer 190 (E90) 25

Embraer 175 (E75) * 20 Bombardier CRJ100/200 (CRJ) † 27 Bombardier CRJ705 (CRA) † 16 Bombardier DASH 8-100 (DH1) † 21

Bombardier DASH 8-300 (DH3) † 26 Bombardier DASH 8-400 (DH4) * † 44

Beechcraft 1900D (BEH) ° 17

. Air Canada has firm orders for 61 MAX-8 aircraft, of which 16 aircraft are expected to be delivered by 2018 † Operated by Sky Regional * Operated by The table provides the number of aircraft in Air Canada’s operating fleet as of August 2016. ° Operated by and EVAS NEW ROUTES

15 NEW ROUTES FOR SUMMER 2017

Air Canada circles the world adding six new non stop destinations to its expanding international network, starting for summer 2017: • to Mumbai • Toronto to Berlin • to Algiers* • Montreal to Marseille • to Taipei * • Vancouver to Nagoya

*Subject to Government approval 16 VANCOUVER-DELHI

• Service starts October 20, 2016

FLIGHT # FROM TO DEPART ARRIVAL DAYS OF WEEK AC72 YVR DEL 21:40 01:20 +2 days Tuesday/Thursday/Saturday

AC73 DEL YVR 06:30 06:55 Monday/Thursday/Saturday 17 MONTREAL-PUERTO VALLARTA

• Seasonal service starts November 18, 2016 • Operated by Air Canada Rouge

FLIGHT # FROM TO DEPART ARRIVAL DAYS OF WEEK AC1842 YUL PVR 07:40 12:32 Monday/Wednesday/Friday

AC1843 PVR YUL 13:50 19:41 Monday/Wednesday/Friday 18 TORONTO-PALM SPRINGS

• Seasonal service starts December 14, 2016 • Operated by Air Canada Rouge

FLIGHT # FROM TO DEPART ARRIVAL DAYS OF WEEK AC1827 YYZ PSP 09:15 11:26 Wednesday/Saturday/Sunday

AC1826 PSP YYZ 12:15 19:30 Wednesday/Saturday/Sunday 19 TORONTO-PORT OF SPAIN

• Seasonal service starts December 21, 2016 • Operated by Air Canada Rouge

FLIGHT # FROM TO DEPART ARRIVAL DAYS OF WEEK AC1880 YYZ POS 9:00 15:25 Wednesday/Friday

AC1881 POS YYZ 16:45 21:35 Wednesday/Friday 20 MONTREAL-SAN JOSÉ, COSTA RICA

• Seasonal service starts December 22, 2016 • Operated by Air Canada Rouge

FLIGHT # FROM TO DEPART ARRIVAL DAYS OF WEEK AC1844 YUL SJO 7:40 12:14 Thursday/Sunday

AC1845 SJO YUL 13:35 19:47 Thursday/Sunday 21 YEAR-ROUND SERVICE

• Hamilton-Montreal • Toronto-Seoul • Montreal-Lyon • Toronto-Delhi • Vancouver-Brisbane ON BOARD

23 INTERNATIONAL BUSINESS CLASS

• Fully lie-flat seat

. Up to 600 hours of on-demand movies, TV & satellite radio

. In-seat laptop and USB ports PREMIUM

• Dedicated cabin

. 7 inches more legroom

. Wider seat with more recline

. USB port for charging INTERNATIONAL ECONOMY CLASS

. Single-pin audio jack for your own headset or free headphones . A USB port for charging

• Complimentary wine, spirits and meals

. Hours of in-seat entertainment NORTH AMERICA & CARIBBEAN BUSINESS CLASS

. Priority Check-in

. Priority boarding

. Maple Leaf Lounge access • Individual power supply for electronic devices

. Premium wines, spirits and cuisine TRANSCONTINENTAL BUSINESS CLASS

• Fully lie-flat seat on select North American routes

. New! New York (Newark)-Vancouver . Toronto-Vancouver . Montreal-Vancouver . -Toronto . Toronto-San Francisco . Toronto-Los Angeles WI-FI

• Check email, browse the web, send messages, and stay connected to social networks. Gogo® Inflight Internet service is available on select Air Canada flights within North America.

. Coming soon! Air Canada will offer satellite connectivity on international flights!

29 PREFERRED SEATS

. Preferred seats – Offering the comfort of extra legroom when travelling in Economy Class

• Offering the comfort of extra legroom when travelling in Economy Class • If your customers are travelling internationally in Premium Economy, they will receive free selection of a Preferred seat on Air Canada for the North America segment(s) of their itinerary • If your customers are travelling Premium Rouge for the International segment and continue their journey on Air Canada Rouge™ in North America, they will continue to travel in Premium Rouge for the North America segment(s) of their itinerary AIR CANADA CAFÉ

• Air Canada Café – A selection of snacks, light bites and full meals that are affordable to purchase CHEF PROGRAM

• Air Canada’s culinary partner, Chef Hawksworth, has created signature dishes exclusively for Air Canada flights in International Business Class and Maple Leaf Lounges. ON THE GROUND

33 BUSINESS CLASS CHECK-IN

• Business Class Check-in has landed at Toronto-Pearson International Airport. • Select Air Canada customers will enjoy an exclusive check-in experience designed to make their move through Canada’s busiest airport faster and more efficient. AIR CANADA VALET SERVICE, POWERED BY BMW • Air Canada valet service, powered by BMW is being offered at Toronto-Pearson airport. Select premium customers will be driven in the comfort of the latest model BMW 750i to the Hub’s international pier to catch one of our flights. with the surface.

. Customers can sit back and watch TV on a seatback equipped with an individual remote control and be one of the first people to try AirTouch, a system that enables the display in a vehicle to operated like a touchscreen, without actually having to make contact with the surface. PRIORITY SERVICES

Priority Services include: • Priority Check-in • Priority Security Clearance (at select airports) • Priority Boarding • Priority Baggage Handling

Priority Services are available for customers travelling in: . International Business Class customers . North America and Caribbean Business Class . Premium Economy Class . Premium Rouge

. Some Priority Services are available for Air Canada Altitude members, Gold members and Latitude customers MAPLE LEAF LOUNGE

• Customers can relax in one of our 21 award-winning Maple Leaf Lounges. • Freshen up, fill up, and recharge, or plug in with state-of-the-art amenities, like high-speed wireless, business centres equipped with the latest technology, and colour printing. CONCIERGE

• Air Canada's Concierge Agents offer you personalized and dedicated service in 42 airports around the world.

International . NEW! Lyon . NEW! Rome . NEW! Brisbane . Amsterdam . Beijing . Brussels . Copenhagen . Delhi . Frankfurt . Geneva . London . Hong Kong . Istanbul . Milan Canada U.S. . Munich . Calgary . Boston . Paris . Santiago . Edmonton . Chicago . Los Angeles . Sao Paulo . Halifax . Seoul-Incheon . New York (LaGuardia) . Shanghai . Montreal . Newark . Sydney . . Tel Aviv . San Francisco . Tokyo-Haneda . St. John’s . Washington, D.C. . Tokyo-Narita . Toronto-Pearson . Zurich . Toronto – Billy Bishop City Airport . Vancouver . Winnipeg AIR CANADA ALTITUDE

• Air Canada Altitude is how we show our gratitude to our most loyal frequent flying customers. Altitude members enjoy a range of priority travel services, lounge, access, and upgrades to help make travel more comfortable and seamless. STAY CONNECTED

40 MOBILE SERVICES

• Air Canada apps for Apple, Blackberry and Android • Electronic Boarding Pass • Mobile.aircanada.com • Air Canada mobile + • My message service • Notification services • Passbook Electronic Boarding Pass • Mobile Check-in • Air Canada Vacations CONNECT WITH GLOBAL SALES

. Stay connected with Air Canada Global Sales via: . Facebook – To join: use https://www.facebook. com/groups/20475183 9875023/ or click the link in the Flash newsletters and submit a request . LinkedIn – Air Canada Travel Agents page – Air Canada Corporate page . Twitter @aircanada

. See what Duncan and Global Sales is up to on duncansdesk.aircanada.com NEWSLETTERS

• tktk PRODUCT NEW! ACGLOBE CORPORATE PAYMENT SOLUTION

• Air Canada ACGlobe Corporate Payment Solution, streamlines and reconciles air travel expenses. • With two programs available, your customers are sure to find one that best suits their needs: – ACGlobe – ACGlobePlus • Accepted around the world by Air Canada and hundreds of other airlines, ACGlobe offers centralized billing and customized reports at no extra cost, all in one convenient place, regardless of a company's travel expenditures. FLIGHT PASSES

• A Flight Pass is an electronic prepaid package of one-way flight credits used for travel within a selected geographic zone.

Locked-in pricing Flexible Convenient Rewarding Price per flight credit Complimentary Simple online booking, Earn Miles for advanced seat changes and every flight selection cancellation

THANK YOU!

Dolores Gutierrez Inside Sales Manager - Business Development [email protected] 604-270-5966

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