A particular take on property ISSUE ONE

ALL ABOUT YOUR AREA: A LOCAL PERSPECTIVE FROM STRUTT & PARKER

pp01-12_&Odiham_Cover_des7.indd 3 21/08/2013 14:27 A particular take on property ISSUE ONE

Welcome to &, a magazine showcasing local properties and giving you a taste of the area. Read on to find out more Strutt & Parker is one of the most diverse Page 03 Insight: Strutt & Parker discusses the local market property businesses in the UK, and the Page 04 First & foremost: the hottest Odiham office is a focal point for the wide properties and local highlights range of departments and services we offer. Page 06 Portfolio: property showcase The residential team specialises in selling a Page 08 Trends & analysis: expert variety of properties across Odiham and the overview of the national market surrounding towns and villages, while Strutt Page 09 Why Strutt & Parker?

& Parker also provides unrivalled expertise Page 10 Why we love Odiham: locals reveal why there’s no in farming, land management, commercial place like home property, planning and development. Page 11 Find us: local centre highlights

Published on behalf of Strutt & Parker by Sunday sundaypublishing.com. All information and pricing correct at time of going to press.

02 &Odiham

pp02-03_&Odiham_Intro_des3.indd 1 21/08/2013 16:50 Chris Nicklin, Partner, explains how our Odiham office brings a wealth of experience to the town’s robust property market

aving been involved in village and country to Pilates, exhibitions, evening events and clubs. There is a ‘ houses for more than 40 years, I am privileged wealth of good schools for young families, as well as facilities to run Strutt & Parker’s Odiham office, as we for those wishing to retire to the area. H have evolved from our single office origins to ‘Strutt & Parker has a reputation in Odiham for having being part of a respected independent national business. a sound and well-founded knowledge of our local village ‘Our philosophy has not changed, however. We are here to and country market, and we cover a broad range of properties provide a bespoke property service to our local community, – modern and period, large and small. We have a real depth bringing a combination of more than 100 years’ experience of expertise in the properties we handle – we have sold Rob Whitrow/Mark Hardy Rob Whitrow/Mark Hardy from our property professionals. Our office, which occupies many of them more than once, establishing important a lovely period building in the heart of the high street with local relationships in the process. Georgian paned bay windows, is a focal point for passers-by. ‘Recent changes in planning policy are going to alter the ‘Odiham has an outstanding combination of culture, local property landscape, with a range of individual, well- countryside and communications. We enjoy a wonderful rural designed and broad-based developments occurring over the environment while remaining very accessible, with the M3 and next few years, increasing the possibilities for people who A3 providing key road links to and the south coast. want to live in the local area. There are also three convenient railway stations linking to ‘The current, very limited housing stock has made it difficult All three properties sold by Strutt & Parker London Waterloo: (45 minutes), (54 to move up or down in the market over the years, but these minutes) and Alton (just over an hour). developments will provide plenty of opportunities for people ‘While Odiham is comparatively small, it is a vibrant to trade locally and for those looking to move to the area. village with a full range of services, shops and schools. Our specialist knowledge embraces the current residential

photography (cover and this page) photography (cover and this page) Front cover The Cross Barn provides a venue for classes from ballet market together with the emerging new homes.’

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pp02-03_&Odiham_Intro_des3.indd 2 20/08/2013 11:59 First & foremost

country farmhouse

Bartletts Farm, This 16th-century timber-framed farmhouse is brick built under a red-tile roof, and offers many features of the original Tudor building, including exposed beams and inglenook fireplaces. This Grade II Listed property has been beautifully restored and maintained by the current owners. Set in approximately 4.2 acres, there are fabulous views from the house over the gardens, which include a swimming pool, tennis court and pond. Across a courtyard there is a classic period barn. £2,450,000 FOR SALE Contact 01256 702892

Operatic plot

‘At West Green House, the gardens and opera come together as a total package, and it’s done with a degree of super-stylish fantasy that takes your breath away,’ says Michael White from the Telegraph. He’s nailed the ethos of the Marylyn Abbott-designed gardens in , where operas are held every year next to one of ’s finest manor houses, dating back to the 1720s. Check out the Paradise Water Garden, brightly painted dragons, and busts of gods, emperors yne)

and dukes framed by roses and peonies. Other V

highlights: scones lavished with jam and cream he T in the tearoom, great gifts for gardeners (and those with fingers less green) in the shop, and an annual Christmas Fair. www.westgreenhouse.co.uk ndrea Jones ( A Home-grown

Odiham mages/ I uncovered talent rust T Odiham is home to When is a farm shop not really a farm shop? an RAF station, and When it’s also a cookery school, café, and host

as such has royal to an annual food festival and amateur chef ational N visitors dropping in competition. Newlyns Farm Shop in North from time to time, such Warnborough is flush with home-produced as Prince William meat from its own farm in , homemade cakes and ready meals (the fish pie The current population is award-winning, and lamb and apricot hotpot photography of Odiham is 4,406 sublime). The piggy platter, homemade terrine and pâté plate, gladiator burger and Thai beef The first written record salad with Newlyns’ 21-day hung rump steak arkosky

of Odiham’s existence is are café must-haves. Companies can book for M in the corporate culinary team-building days, while

(1086). The village’s Thursdays are Young ’Uns Night, where heryl C name has been spelled children find out how a working farm is Odiam and Wudiham run, followed by supper.

www.newlyns-farmshop.co.uk Words

04 &Odiham

pp04-05_&Odiham_F&F_des3.indd 1 20/08/2013 12:01 LOCAL ATTRACTIONS

Tudor times From Tudor beginnings, The Vyne was granted to Lord Sandys, Henry VIII’s Lord Chamberlain in the 16th century. Home to lords and ladies for more than 500 years, it’s been a retreat from the buzzy capital, a refuge to children during the Second World War, and a host to boys’ educations. What makes this stately house stand out is the fact that nearly all of the original contents remain intact. Examine the 18th-century tomb chamber and picnic on the lawn stretching down to the lake. nationaltrust.org.uk/vyne picture perfect The Frame at number 81, Odiham High Street, may be only three years old, but this friendly art emporium’s already playing a big part in the community. Offering framing, exhibitions and artworks for sale, this is the first stop for many when choosing a wedding gift or present for a special occasion. ‘We support a lot of local artists,’ says owner Jan Baker. She and her staff also go to great lengths to ‘get the right frame for the right person in the right environment’. One day, this ‘right person’ was Prince William. Jan didn’t realise it was him, and sent him out to the cash machine so he could pay for the medals he was having framed. www.theframe-gallery.co.uk

new meets old

The Bury House, Hampshire An outstanding Grade II Listed Georgian village house dating back to the 18th century. The current owners have refurbished the property, creating elegant, well-proportioned accommodation over three floors, blending modern living with a period atmosphere. The house has an abundance of character, with high ceilings, sash windows with shutters and ornate cornicing in the principal reception rooms. There is a versatile games room/office and separate self-contained flat. The rear walled garden is a secluded environment with a landscaped sunken swimming pool. £2,650,000 FOR SALE Contact 01256 702892

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pp04-05_&Odiham_F&F_des3.indd 2 20/08/2013 12:01 Hatch House, Hampshire At the edge of the village of Hartley Wintney sits this fine Georgian Grade II Listed house. The property has a coach house and storage for up to eight cars. £1,800,000 FOR SALE

Armorel, Hampshire A family home with flexible, well-proportioned accommodation, located in . To the rear is a landscaped garden with fine country views. £950,000 FOR SALE

Baileys Farmhouse, Hampshire Set in five acres with paddocks and gardens, this charming Grade II Listed farmhouse is recorded as dating back to the 17th century, with later additions. £1,175,000 FOR SALE

Yew Tree Cottage, Little Rye Farmhouse, Hampshire Hampshire A Grade II Listed Situated in a rural hamlet, a striking cottage in the heart of Grade II Listed farmhouse in about the village, with fields 3.7 acres, with separate cottage on three sides. and a variety of outbuildings. £940,000 FOR SALE £1,450,000 FOR SALE

For further details of any of these properties, contact 01256 702892

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pp06-07_&Odiham_Property_des2.indd 1 20/08/2013 12:07 PORTFOLIO

Herriots Farmhouse, Hampshire This outstanding rural farmhouse is set within the Stratfield Saye Estate. The garden creates a beautiful setting together with the adjoining paddock. £1,200,000 SOLD

Warren Cottage, Hampshire An attractive period cottage with adjoining one-bedroom annexe and pretty, densely planted garden backing onto open farmland. £895,000 under offer

The Manor House, Hampshire Long Sutton has many interesting timber- framed houses, but none more so than this fantastic Grade II* Listed village house. It has been extensively refurbished and offers excellent family accommodation. Offers in excess of £2,000,000 FOR SALE

Hoopers, Hampshire Situated towards the eastern end of Odiham’s historic High Street, this attractive Grade II Listed townhouse lies within the Odiham Conservation Area. £450,000 sold

Hares Farm, Hampshire In a rural setting within walking distance of the village, a classic Grade II Listed Queen Anne farmhouse with cottage, tithe barn and outbuildings. Offers in excess of £2,500,000 FOR SALE

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pp06-07_&Odiham_Property_des2.indd 2 20/08/2013 12:07 Trends & analysis Strutt & Parker experts reflect on the nationwide property picture Getting stronger he country house market has weathered the worst T of the recession and although last year’s 2% rise in stamp duty did have an impact, James Mackenzie, Head of the Country Department at Strutt & Parker believes that this was a just a blip. ‘People take these things on the chin and move on, Regional particularly when you’re talking growth about buying a family home.’ And while the hard winter of ost considerations, lifestyle Guildford in particular. ‘These key 2012/13 did little to encourage choices, local economic regional centres are seeing more 25% buyers out into the country, C factors and government growth in residential value than of Strutt & Parker Mackenzie believes the market efforts to kick-start the housing their rural counterparts, although vendors outside is making up for lost time. market are creating a complex there are hotspots around the UK London are looking ‘It’s heading back to where it UK residential property picture, where different economic factors to move to smaller should be, with the potential according to Michael Fiddes, Head affect the marketplace,’ says properties to get stronger over the next of Agency at Strutt & Parker. Fiddes. ‘An example is around 12 months.’ ‘There’s definitely been a Aberdeen, where the oil industry Little regional variation exists stimulus at the bottom of the creates a massive number of jobs.’ up to 32% – it’s all about properties and market because of what the A complex market then, prices – but the robust London of London buyers are government’s sought to do for but one in which Strutt & Parker market remains a key driving planning to move to first-time buyers,’ says Fiddes. remains best placed to negotiate, factor, with buyers recognising the country ‘Secondly, while more people with the interests of clients the potential that city budgets are selling up in London and always paramount. have beyond the capital. Equally, benefiting from fantastic value ‘When people are moving international and expat interest Dennis Carrier / Synergy outside of the capital because house, they’re usually dealing remains steady and it’s here that of the large price differential, with their most valuable asset, Strutt & Parker’s relationship buyers are becoming much more something that’s going to have with Christie’s International Real

conscious of the costs such as one of the greatest effects on Estate comes into its own. illustration commuting, property maintenance their lives,’ says Fiddes. ‘Selling ‘Many more international and heating, and education.’ a house is about getting the best buyers are being pushed in our Lifestyle choices, too, are possible deal for the client, but direction,’ explains Mackenzie. resulting in more people living also about helping them on a ‘Our auction house colleagues in an urban or suburban journey. We always endeavour to are also helping introduce Dave Flanagan environment beyond London. look after them and proactively potential sellers to Strutt & That’s been good for Oxford, make things happen, rather than Parker. It’s simply a much bigger

Cambridge, St Albans and merely hoping they’ll happen.’ playing field for us now.’ words

pp08-09_&Local_Comment Why S&P_desFIN.indd 6 22/08/2013 13:48 OVERVIEW

WHY STRUTT & PARKER?

OUR BRAND with more than 200,000 visitors our network of UK offi ces, For more than 125 years, Strutt & to struttandparker.com showcasing your home to more Parker has created a brand that every month. We also have a prospective buyers nationally. A holistic signifi es outstanding results mobile-friendly website and use view delivered through high-quality QR codes and NFC technology to OUR GLOBAL REACH and integrity-rich service. give access to properties on the As the sole UK affi liate of he new research team at go and from any mobile device. Christie’s International Real the company’s London OUR MARKETING EXCELLENCE Estate, we have access to 920 T head offi ce is making its We are committed to constantly OUR NATIONAL NETWORK affi liate offi ces in 41 countries presence felt with vital insights evolving our marketing approach Strutt & Parker’s extensive and worldwide, bringing global into short- and long-term market to ensure that your property is growing network of 50 offi ces buyers to your door. trends. While many industry seen ahead of the rest. Our covers the whole of the UK, from researchers have a narrow focus, dedicated in-house marketing Exeter to Inverness. Our 400+ OUR EXPERTS this department takes a ‘holistic’ and PR team ensures that our sales professionals work as a We offer a total solution approach. approach, keeping abreast of brand and your property is team to help achieve great Our specialist teams include developments across the full range consistently and strongly property results for you. Residential Sales, Lettings, of Strutt & Parker’s interests. represented in every media outlet. Building Surveying & ‘Our work is about OUR BUYERS DATABASE Architecture, Farms & Estates, understanding the markets, OUR ONLINE PRESENCE With 2,000 buyers registering Land Management, Farming, knowing what the trends are, Strutt & Parker has built an with us every month, we have Commercial, Planning, and identifying where the demand industry-leading website more than 26,000 active buyers – Development, Resources & and stock is coming from,’ says for buyers of quality real estate, all of whom are shared across Energy and Professional Services. Stephanie McMahon, Head of Research at Strutt & Parker. But examining statistics is just part of the process. ‘We’re interested in the behaviour of BRINGING BUYERS AND SELLERS TOGETHER buyers and vendors,’ explains Fiona Stewart, Head of Marketing & Communications at Strutt & Parker, McMahon. ‘It’s important to explains why Open House Days are a must understand what’s driving their decision-making.’ Q What is Open House Day? house on a single day. We know that 90 Downsizing, or ‘right-sizing’ A It’s a day when we throw open the per cent of searches start online, but nothing as McMahon calls it, is one of doors of all the houses we’re selling, so that replaces the value of seeing a property for real. the trends currently being tracked prospective buyers have the chance to view Dennis Carrier / Synergy by the team. ‘Outside London, as many properties as they wish, without Q How effective is Open House Day? 25% of our vendors are looking the need to make appointments. We run A We had 700 properties take part in our to move to smaller properties,’ Open House Days twice a year, in the last event, with one in ten receiving offers on she says. ‘And out in the country, spring and autumn. the day, to a value of more than £85 million.

ILLUSTRATION ILLUSTRATION over 80% of people are using The results speak for themselves. their homes for primary use. Q How does it help buyers and sellers? Even in London, that fi gure A Buyers like it because it gives them the Q What do you have to do to get involved? is almost at 55%.’ freedom to see lots of properties on one A You can register to take part online at McMahon is seeing evidence, day. They can plan their own route and struttandparker.com/openday or with your fi nally, of movement in the it’s really time effi cient. They also like the local Strutt & Parker offi ce. Once you’ve Dave Flanagan mortgage market: ‘It’s becoming a opportunity to meet vendors. From a seller’s provided your details, you’ll receive little bit more accessible for some perspective, you’ve got a lot of prospective a registration card. You can then view

WORDS buyers, so that’s a positive sign.’ buyers coming through the door to see your as many houses on the day as you wish.

pp08-09_&Local_Comment Why S&P_desFIN.indd 7 22/08/2013 09:53 ‘Odiham has an attractive and historic high street and is surrounded by rolling Hampshire countryside. Throw in a wide variety of good pubs and restaurants and it’s the perfect mix. It is also one of the friendliest communities we’ve lived in. And it’s only an hour from London or the coast.’ Francis and Delly Howard, local residents Why we love Odiham ‘Odiham is a beautiful What makes the village such a special place big village, little town. to work and live? We ask a few local residents Being a new mother, it has been essential to be able to get out and about and it has everything one would need, from the ‘There’s a wonderful friendliest shops to the sense of community yummiest cafes. It is the here. Going out to buy perfect place for milk takes longer than commuting to London, you expect because you bringing up a family or bump into locals – which relaxing in the makes what might be a Hampshire countryside.’ chore into something Emma Donaldson, enjoyable.’ local resident Philip Nash, Rob Whitrow

local resident

We love the community spirit here and it’s lovely ‘In Odiham you can’t to be able to walk along

move without meeting the street and recognise PHOTOGRAPHY someone you know. people – that’s why village Everyone is very friendly events are so successful. and supportive of each Although a small village, other. It is also convenient we have everything here for London and – the card shop does the Maps Illustrated

Southampton, and it has dry cleaning, and the post excellent medical office is also the barbers. facilities and schools.’ We love it!’ John and Carol Lambert, Rachel Watt,

local residents Nextdoor Odiham ILLUSTRATION

10 &Odiham

pp10-11_&Odiham_We Love_Map NO FLAP_des2.indd 1 29/08/2013 16:21 FIND US

S&P

Strutt & Parker Odiham 82 High Street Odiham RG29 1LP Tel: 01256 702892 [email protected] Rob Whitrow

Strutt & Parker network and services

Strutt & Parker Odiham is part of a national Farming – our specialist agricultural advisers Resources & Energy – we help clients seize

PHOTOGRAPHY network with 50 offices around the UK, work with farmers and landowners to help the opportunities and manage the risks that including 10 offices in central London. As manage their land and increase profitability. energy issues present. sole UK affiliate of Christie’s International Real Estate, we also work with a network of Land Management – we offer advice to Commercial Property – our highly successful 920 affiliate offices in 41 countries around estate and land owners managing thousands commercial team provides forward-thinking the globe. of acres with diverse business interests. advice across all commercial property sectors. Maps Illustrated

To complement our Residential Sales Valuation & Enfranchisement Services – Planning & Development – we advise on team, we offer clients a complete service from property valuations to client support planning strategy and submit applications for with experts across a wide range on planning processes, we offer many clients, as well as advising on development

ILLUSTRATION of disciplines, including: specialist property services. value and selling land with consent.

struttandparker.com/odiham 11

pp10-11_&Odiham_We Love_Map NO FLAP_des2.indd 2 29/08/2013 16:21 Odiham 82 High Street Odiham RG29 1LP Tel: 01256 702892

London Ten offices in central London Visit struttandparker.com for details

To visit the Odiham office homepage, simply hover your phone over struttandparker.com the QR code (right).

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