2014/2015 MEDIA KIT Table of Contents [ COLORADO ROOTS MEDIA KIT
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2014/2015 MEDIA KIT Table of Contents [ COLORADO ROOTS MEDIA KIT TABLE OF CONTENTS 3 Roll Up Your Sleeves & Experience Colorado’s Roots: An Introduction 4 Top Story Ideas for 2014 6 Profile-Worthy People 7 Trends & What’s New 8 Top 14 Events & Festivals for 2014 PRESS RELEASES 9 Grapes, Hops & Grains 11 Authentic Dude, Guest & Working Ranches 12 Colorado for Anglers 13 Farmers’ Markets 14 Colorado Fun Facts 15 Colorado State Map MEDIA CONTACTS ANNE KLEIN [email protected] 970-749-0991 CARLY HOLBROOK [email protected] 720-289-9366 1-800-Colorado | Colorado.com 2 Roll Up Your Sleeves & Experience Colorado’s Roots [ COLORADO ROOTS MEDIA KIT ROLL UP YOUR SLEEVES & EXPERIENCE COLORADO’S ROOTS Agritourism is a fairly new term that showcases the intersection between travel and agriculture. It is a traveler’s authentic interaction with farmers, ranchers, hunters, gatherers, artists, naturalists and food enthusiasts that leads to the discovery of geographically distinc- tive food, drink and experiences. Given the trends in eating local and knowing where your food comes from, now is the time to roll up your sleeves and visit Colorado to plant, harvest, distill, brew, hunt, forage, butcher, cook, create and savor what sets the state apart. Colorado is known as a healthy, outdoorsy and active state, and its agritourism adventures can be experienced by foot, hoof or pedal. Get out and explore! 1-800-Colorado | Colorado.com 3 Top Colorado Roots Story Ideas 2014 [ COLORADO ROOTS MEDIA KIT TOP COLORADO ROOTS STORY IDEAS 2014 sustainable farming and loving treatment of their goats and includes a dairy, cheese-aging caves and Country Store in Buena Vista. They also offer interactive dairy farm tours. Visit James Ranch near Durango to experience their raw cow’s milk artisan cheese-making process with milk from their grass-fed Jersey cows. The Mountain Goat Lodge in Salida offers house-made goat cheese during a stay, as well as cheese-making classes. This two-hour class in- cludes goat husbandry, which prepares students for goat ownership, and a hands-on workshop to learn how to make chevre, mozzarella, feta, paneer and even Greek yogurt. Life as a Ranch/ Farm Hand: Across the state, sustainable working farms and ranches incorporate tourism experiences in everyday farm life. Visitors can participate in number of species and accessible season of organic cooking and butchery classes at Fresh Seed to Sip mushrooms and fungi. The state is home to and Wyld Farmhouse, cultivate organic and Distilleries, Wineries thousands of varieties of mushrooms, the Demeter Certified Biodynamic crops at Mesa second largest concentration of mushrooms in Winds Farm and Winery, herd cattle or bison at & Breweries: the U.S. Hunt & Gather specializes in private, the Nature Conservancy’s Zapata Ranch or pick Many of Colorado’s craft beverage makers guided mushroom-foraging expeditions and your own produce on the St. Charles Mesa near incorporate farming and local produce into their distributes wild products. Telluride Herb Walker Pueblo. The Colorado Dude and Guest Ranch products and have tasting rooms to experience Tours Mushroom Foraging allows visitors to learn Association can help visitors saddle up for their the offerings first hand. Deerhammer Distilling to identify and use wild plants and mushrooms ideal Colorado ranch vacation. Company sources their grain from the nearby San while exploring the many trails in the Telluride Luis Valley. Their Buena Vista Brandy is made area. For mushroom foraging festivals, check out in partnership from grapes grown on Colorado’s the Eagle Mushroom Festival and Wine Weekend Western Slope and their barrel-aged spiced-apple and The Telluride Mushroom Festival. liqueur is made from Cedaredge apples. Oskar Blues Brewery has their own Hops & Heifers Farm that houses a two-acre hops field in addition Colorado’s to Black Angus cattle and Berkshire pigs that are fed spent grain and supply their restaurants and Cheese Culture: Colorado is a burgeoning specialty cheese breweries with meat. They also host beer dinners destination, with many artisan and farmstead at the farm. Jack Rabbit Hill is an innovative producers. The Avalanche Cheese Company 70-acre farm that includes 18 acres of vineyard creates local cheeses made with milk from their and 11 acres of hops, pastures, wildlife margins, goats, which are raised and grazed at their farm cows, sheep and chickens. Jack Rabbit Hill Win- and dairy in Paonia. The award-winning Haystack ery and Peak Spirits Farm Distillery are makers of Mountain Goat Cheese is nationally recognized as CapRock Gin. a producer of premium, handcrafted raw and pas- teurized goat cheeses, made in a variety of styles. Foraging For Food: Rocking W Cheese is a family-owned farmstead Mushroom foraging excursions and experiences artisan cheese producer, cow dairy and farm in are on the rise in Colorado due to an abundant Olathe. Jumpin Good Goat Dairy is dedicated to 1-800-Colorado | Colorado.com 4 Top Colorado Roots Story Ideas 2014 [ COLORADO ROOTS MEDIA KIT Into the Wild: Colorado has 23 million acres of public land that cater to wildlife recreation including hunting, fishing and wildlife viewing. Channel your inner hunter with Newman Adventures’ guided pheas- ant hunts and facilities that raise birds for their hunting preserve. Stay at the Motherwell Hunting Lodge, offering some of the finest elk and deer hunts in the state. Head to the 4UR Ranch for the ultimate all-inclusive fishing vacation with miles of private tailwater and Rio Grande fly fishing. For animal lovers, there is no better place to view wildlife in Colorado than in Rocky Mountain National Park, especially during the fall rut to hear the bull elk bugle. The Colorado Parks and Wildlife Women Afield Program invites wom- en to Ladies Night Out (doors) seminars where women can learn about various hunting, fishing and shooting opportunities. Colorado for the Birds: Fall Delights: Birdwatchers and nature enthusiasts flock to From corn mazes to pumpkin picking and hay- Colorado to marvel in its diverse flora and fauna. rides, visitors seeking both family-friendly har- The Colorado Birding Trail is a major public and vest activities and Halloween scares will find a private initiative to link outdoor recreation sites variety of experiences on farms across Colorado. into a network of bird- and wildlife-watching Anderson Farms (Erie) is the home of Colora- sites as well as archaeological and paleontologi- do’s longest-running corn maze and pumpkin cal features. Colorado is home to several unique patch. Miller Farms (Platteville) showcases a Fall birding events including the Monte Vista Crane Harvest Festival that runs through mid-November Festival, The Greater Prairie Chicken Tours and offers hayrides, corn mazes, a petting zoo (Wray and Holly), Ute Mountain-Mesa Verde and 180 acres of fields to pick ripe vegetables like Birding Festival and the High Plains Snow Goose potatoes, carrots, onions and squash. Located Festival (Lamar) to name a few. in the heart of the Arkansas River Valley, Colon Orchards is a fourth-generation farm that offers both a 5-acre maze and 10-acre maze in the Get Your Dose fall, in addition to hayrides, a pumpkin patch for selecting the perfect pumpkin and apple orchards of Fiber: where you can pick your own apples. Colorado has many farm and ranch offerings where guests can interact with furry friends like sheep and alpacas. There are also learning opportunities to experience the animals and learn about artistic uses for their fiber. The Leadville Yarn and Fiber Company features locally made yarn and fibers as well as handmade knitted gifts. The Golden Fiber Arts Studio offers novices and experts alike a wide selection of fiber arts instructional classes, including traditional quilting, felting, sewing, silk and wool fusion, art quilting, fabric painting and more. Attend the Salida Fiber Festival in September for dozens of vendors, artisan crafted items, fiber, fleece, yarns, rov- ings, food, libations, demonstrations and more. The Sneffels Fiber Festival (Ridgway), also in September, is a great event to learn how to knit, crochet and more. 1-800-Colorado | Colorado.com 5 Profile-Worthy People of Colorado Roots [ COLORADO ROOTS MEDIA KIT PROFILE-WORTHY PEOPLE OF COLORADO ROOTS CHEF ALEX SEIDEL, FRUITION expressive fruit with a lighter footprint than con- Infinite Monkey Theorem urban winery and new RESTAURANT AND FRUITION FARMS: ventional or organic standards. tasting room, promotes urbanity and social-mind- Growing up in Wisconsin, Alex never imagined edness, giving the winery access to the city and LINDA ILLSLEY, OWNER OF the city access to the winery. Ben uses grapes that one day he would be raising sheep and LINDA’S LOCAL FOOD CAFÉ: producing Colorado’s first artisanal sheep’s milk predominantly from the Western Slope of Colora- Born and raised in Uruapan, Michoacan, Mexico, cheeses. His passion for food allowed him to do, and the results are well-respected accessi- Linda lived in Europe until 2000 and arrived in travel the country to experience his first love: ble wines made in a 29,000-square-foot urban Durango the same year. She started Cocina Linda cooking. A couple years after opening his first winery located in the River North Art District of at the farmers’ market with a borrowed tent restaurant in Denver, Fruition, Alex purchased Denver. The wines are not only expressions of and $2,000 on a credit card. After a great first a 10-acre farm and artisanal sheep dairy and the process and the personality of the winemaker, season, she borrowed a cart until she was able to creamery in Larkspur, Colorado. This fueled but also innovative. Infinite Monkey Theorem is buy land and her restaurant. The restaurant exists his desire to learn more about food, how it is just starting to bottle wine in growlers; they sell because of community support and the determi- produced and from where it is sourced.