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Economic Contributions of Thailand's Creative Industries
s ECONOMIC CONTRIBUTIONS OF THAILAND’S CREATIVE INDUSTRIES Final Report Kenan Institute Asia Fiscal Policy Institute December 2009 EXECUTIVE SUMMARY The Thai government has promoted the concept of the “Creative Economy” as critical to Thailand‟s development. This is seen in the draft of the 11th National Development Plan and in the nine government programs for developing creative industries that are included in the second stimulus package (Thai Kem Kang: Strong Thai). The objective of this focus on the creative economy is to establish Thailand as the creative industrial hub of ASEAN and to increase the share of GDP contributed by creativity from 12% to 20% by the end of 2012. Thailand‟s emphasis on the creative economy is not unique. Countries such as the United Kingdom, Singapore, China and India have launched policies to support creativity and intellectual capital. In this report, the Fiscal Policy Research Institute (FPRI) and the Kenan Institute Asia (K.I.Asia) seek to provide a clearer understanding of the creative industries in Thailand and their contribution, both present and potential, to the overall economy. The report quantifies that contribution through an analysis of the input-output (I-O) tables for the selected industries, outlines the value chains for each of these industries, provides comparative data on creative industries in other countries, assesses the impact of violations of intellectual property rights and offers some initial recommendations for government policy measures to help the government achieve its stated objective of developing a creative economy. Since there is no single definition of creative industries that is universally accepted, we have applied the UK‟s DCMS definition of creative industries as „those requiring creativity, skill, and talent, with potential for wealth and job creation through the exploitation of their intellectual property‟. -
APA Format 6Th Edition Template
Proceedings of the 4th World Conference on Media and Mass Communication, Vol. 4, Issue 2, 2018, pp. 58-65 Copyright © 2018 TIIKM ISSN 2424-6778 online DOI: https://doi.org/10.17501/24246778.2018.4206 THE INTERNATIONAL TRADE OF TELEVISION PROGRAMS IN THAILAND IN THE AGE OF DISRUPTIVE TECHNOLOGY Sudthanom Rodsawang* Dhurakij pundit University, Thailand Abstract: This article studied the evolution and characteristics of the international trade of TV programs in Thailand as a guideline for TV station executives and TV program producers to identify an opportunity to develop their media business amidst the changing technology and audience behavior in the age of disruptive technology. The research methods included documentary analyses and interviews with mass media scholars, TV station executives, and advertising agency representatives. Most of the popular TV programs at present are copyright shows purchased from overseas, in the forms of purchases of the copyrights of finished programs as well as the copyrights of format programs; most of which were game shows, reality shows, and drama series. The characteristics of the international trade of the TV programs in Thailand included (1) trade of TV programs in the content market, (2) exchanges of TV programs between Thai and international TV stations for broadcasting, and (3) international co-productions of TV programs. Three factors that influenced TV stations in Thailand to purchase foreign TV programs were (1) changes in technology, (2) changes in consumer behavior, and (3) business survival. Therefore, the international trade of TV programs is another solution for TV stations and TV program producers in Thailand to reduce production costs, increase revenues, and expand the audience base worldwide. -
Tang Xuanzang: the World Famous Buddhist Pilgrim As He Is Known in Thai Art and Literature Assf.Prof.Dr.Sudarat Buntoakul Faculty of Buddhism
Tang Xuanzang: The World Famous Buddhist Pilgrim as He is known in Thai Art and Literature Assf.Prof.Dr.Sudarat Buntoakul Faculty of Buddhism Abstract The research indicates that Tang Xuanzang was introduced to Thais as a Buddhist pilgrim in the novel Journey to the West, which was published by Printing Press Books in the mid-nineteenth century, although it had been translated into Thai at the beginning of that century. The story became better known to Thais after the advent of television in Thailand in the mid-twentieth century and many versions were broadcast. Illustrations from Journey to the West at Wat Kuti, Petchaburi, Thailand were examined. Representations of Xuanzang and his three protectors appear on the outer wall of the Main Hall, along with illustrations that depict ten incarnations of Gotama Buddha in teak woodcarvings. The artwork clearly shows evidence of Indian and Chinese cultural influences. The temple with these reliefs is today preserved as an archeological site in Thailand. Though the Great Tang Records of the Western Regions is an historical account, it has only been translated into Thai and published recently. Key words: Tang Xuanzang, the Journey to the West, the Great Tang Records on the Western Regions, art, literature, Thailand History of Tang Xuanzang The remarkable pilgrimage to India in the seventh century (629-645) of the Chinese Buddhist monk, Xuanzang, is known worldwide as a major milestone in Chinese and world Buddhist history. Many hold great admiration, even worship, for Xuanzang, an extraordinary traveler. He made extraordinary contributions to Chinese 42. Dr.Sudarat (539-552).indd 539 28/4/2559 10:58:15 540 สารนิพนธ์พุทธศาสตรบัณฑิต ประจำาปี ๒๕๕๙ Buddhism, travelling great distances and braving immense hardships, perils, and even facing death in his efforts to fulfill his desire to visit the place from which Buddhism had originally emerged, then returning laden with Buddhist scriptures, artifacts, and a treasure trove of spiritual learning for his homeland. -
Implementing Digital TERRESTRIAL TELEVISION in THAILAND Report
THAILAND JUNE JUNE 2015 Implementing digital TERRESTRIAL TELEVISION IN THAILAND Report ISBN 978-92-61-16061-6 9 7 8 9 2 6 1 1 6 0 6 1 6 IMPLEMENTING TERRESTRIAL TELEVISION DIGITAL IN THAILAND Telecommunication Development Sector Implementing digital terrestrial television in Thailand This report has been prepared by International Telecommunication Union (ITU) expert Peter Walop. The work on this report was carried out in the framework of a joint effort between ITU and the National Broadcasting and Telecommunication Commission (NBTC) of Thailand on the implementation of digital terrestrial television broadcasting (DTTB). ITU would like to thank the NBTC for their valuable input and support, as well as the Ministry of Science, ICT, and Future Planning (MSIP), Republic of Korea in facilitating ITU for the implementation of the transition from analogue to digital terrestrial television broadcasting case study in Thailand. Please consider the environment before printing this report. ITU 2015 All rights reserved. No part of this publication may be reproduced, by any means whatsoever, without the prior written permission of ITU. Implementing digital terrestrial television in Thailand Table of contents Page 1 Introduction ...................................................................................................................... 1 2 Television market in Thailand ............................................................................................ 4 2.1 Market structure .............................................................................................................. -
The Creation of Thai Public Broadcasting Service: Thailand’S First Public Television Station
June 2008 TDRI Quarterly Review 3 The Creation of Thai Public Broadcasting Service: Thailand’s First Public Television Station Somkiat Tangkitvanich* 1. THE TELEVISION LANDSCAPE IN of the Army, Channel 9 of the Mass Communication THAILAND Organization of Thailand (MCOT), and Channel 11 of the Government Public Relations Department (PRD). Television is the most powerful medium in Thailand, Privately run State-owned stations are Channel 3 followed by radio. The reason why the electronic media (operated through a concession granted by MCOT), are far more popular than newspapers and other forms of Channel 7 (operated through a concession granted by the print media is related to the country’s low average level Army), and iTV (operated through a concession of education. A survey by AcNielsen, a media market granted by the Office of the Prime Minister. A new research firm, showed that about 86 percent of the Thai regulatory model based on a licensing system was about population watch television every day, while 36 and 21 to be introduced around 2000 but was delayed for over percent listen to the radio and read newspapers, seven years owing to legal disputes concerning the respectively (Table 1). Thus, television plays a very selection of its regulator, the National Broadcasting significant role in providing the people with news and Commission (NBC). information, and is influential in shaping their political All privately run television stations are majority- and social views. The influence of television is more owned by their founders’ families. For example, prominent in the rural areas of the country where the rate Channel 3 is operated by a company owned by the of newspaper readership is only 14 percent. -
Spectrum for Television Broadcasting and 700Mhz
สํานักงานคณะกรรมการกิจการกระจายเสียง กิจการโทรทัศน และกิจการโทรคมนาคม (สํานักงาน กสทช.) Office of the National Broadcasting and Telecommunications Commission (NBTC) Spectrum for Television Broadcasting and IMT 700 MHz in Thailand Supatrasit Suansook 21 August 2017 Broadcasting Technology and Engineering Bureau Office of the NBTC facebook : Broadcast.Engineering.NBTC Topics Digital Terrestrial Television in Thailand : Overview Frequency Planning and Frequency Utilization for Analogue and Digital Terrestrial Television in Thailand Steps to Release 470 MHz for Digital TV and 700 MHz for IMT in Thailand Challenges Supatrasit Suansook (Office of the NBTC, Thailand) Page 2 หนาที่ 2 Digital Terrestrial Television in Thailand: Overview Supatrasit Suansook (Office of the NBTC, Thailand) Page 3 Current Digital TV Networks 4 Network Operators operating 5 Digital TV Networks 1 Network = 1 Multiplex = Using 1 Radio Frequency per area Supatrasit Suansook (Office of the NBTC, Thailand) Page 4 หนาที่ Current Status of Multiplexes and TV Programs Current: 26 TV Program being broadcasted in DTT Platform (by 5 MUXs) as of March 2016 • 22 Commercial Programs * • 4 Public Programs Target: 48 TV Program (6 MUXs) • 24 Commercial Programs • 12 Public Programs • 12 Community Programs * 2 Commercial Program Licenses were withdrawn. Supatrasit Suansook (Office of the NBTC, Thailand) Page 5 หนาที่ Digital TV Coverage and Rollout Plan Phase 1 Phase 2 Phase 3 Phase 4 (Apr’13 – Jun’14) (Jun’14 – Jun’15) (Jun’15 – Jun’16) (Jun’16 – Jun’17) 50% 80% 90% 95% 168 sites -
Workpoint TV and Thairath TV
Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) 2171176218 NIDA E-THESIS 6011831001 dissertation / recv: 21072563 10:54:34 seq: 67 Pornchai Chanvisatlak A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Communication Arts and Innovation) The Graduate School of Communication Arts and Management Innovation National Institute of Development Administration 2019 2171176218 NIDA E-THESIS 6011831001 dissertation / recv: 21072563 10:54:34 seq: 67 2171176218 NIDA E-THESIS 6011831001 dissertation / recv: 21072563 10:54:34 seq: 67 Social TV: Communication from Television to Facebook (Workpoint TV and Thairath TV) Pornchai Chanvisatlak The Graduate School of Communication Arts and Management Innovation Major Advisor 2171176218 (Associate Professor Asawin Nedpogaeo, Ph.D.) The Examining Committee Approved This Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Communication Arts and Innovation). NIDA E-THESIS 6011831001 dissertation / recv: 21072563 10:54:34 seq: 67 Committee Chairperson (Associate Professor Kullatip Satararuji, Ph.D.) Committee (Associate Professor Asawin Nedpogaeo, Phd) Committee (Sikares Sirakan, Ph.D.) Dean (Professor Yubol Benjarongkij, Ph.D.) ______/______/______ v ABST RACT ABSTRACT Title of Dissertation Social TV: Communication from Television to Facebook(Workpoint TV and Thairath TV) Author Pornchai Chanvisatlak Degree Doctor of Philosophy (Communication Arts and Innovation) 2171176218 Year 2019 The study on Social TV: Communication from Television to Facebook (Workpoint NIDA E-THESIS 6011831001 dissertation / recv: 21072563 10:54:34 seq: 67 TV and Thairath TV) is a mixed method research, comprising of content analysis on ThairathTV’s official Facebook page and interviews the operator on their content selection and their transmedia production process in order to publicize their television content on the official Facebook page, as well as the interaction of the users. -
The Creation of Thai Public Broadcasting Service: Thailand's
June 2008 TDRI Quarterly Review 3 The Creation of Thai Public Broadcasting Service: Thailand’s First Public Television Station Somkiat Tangkitvanich* 1. THE TELEVISION LANDSCAPE IN of the Army, Channel 9 of the Mass Communication THAILAND Organization of Thailand (MCOT), and Channel 11 of the Government Public Relations Department (PRD). Television is the most powerful medium in Thailand, Privately run State-owned stations are Channel 3 followed by radio. The reason why the electronic media (operated through a concession granted by MCOT), are far more popular than newspapers and other forms of Channel 7 (operated through a concession granted by the print media is related to the country’s low average level Army), and iTV (operated through a concession of education. A survey by AcNielsen, a media market granted by the Office of the Prime Minister. A new research firm, showed that about 86 percent of the Thai regulatory model based on a licensing system was about population watch television every day, while 36 and 21 to be introduced around 2000 but was delayed for over percent listen to the radio and read newspapers, seven years owing to legal disputes concerning the respectively (Table 1). Thus, television plays a very selection of its regulator, the National Broadcasting significant role in providing the people with news and Commission (NBC). information, and is influential in shaping their political All privately run television stations are majority- and social views. The influence of television is more owned by their founders’ families. For example, prominent in the rural areas of the country where the rate Channel 3 is operated by a company owned by the of newspaper readership is only 14 percent. -
14 ICLICE and 3 IRCMALS May 19 Seoul 2019
RUNNING HEAD: TELEVISION EXPOSURE AND NEEDS FOR APPROPRIATE PROGRAMS 3rd IRCMALS Seoul 2019 025-013 Chineephen Malisuwan Television Exposure and Needs for Appropriate Programs for the Elderly in Three Southern Border Provinces Chineephen Malisuwan Department of Communication Arts in Digital Broadcast, Yala Rajabhat University [email protected] Abstract The purposes of this research were 1) to study the behavior of television media exposure and 2) to study the needs of television programs of the elderly in the three southern border provinces. It was a quantitative research and the sample group was 356 people from the age of 60 and above who live in the three southern border provinces. The instrument used in this research was questionnaires and the data were analyzed by using frequency, percentage, mean and standard deviation. The research indicated that the elderly in the three southern border provinces mostly have behavior in watching TV programs for more than 3 hours but not more than 4 hours in the morning (06.01 - 09.00AM.), the exposure to watch television programs with intended to watch by changing to see other channels during unattractive period. They mostly watched television programs with economic contents with the news program type and presented by news story. For the needs of television programs found that, the elderly have a need for news programs which is health program content, presented by news story including having a Malay language program to enhance the understanding for people in the area. The results mentioned above, Office of the National Broadcasting and Telecommunications Commission, Southern Border Provinces Administrative Center, and Free TV stations should make an experiment to make a list of television programs for the elderly in the three southern border provinces. -
Research on Thailand in the Philippines: an Annotated Bibliography of Theses, Dissertations, and Investigation Papers
\":Hi,'<< .));_'-�, c}' •.• "tMI;-•-- -,tel-�:.-'.·· ,.,., ¥ ·n;"'Jt4.,. '.. ''" " ., -,, :t,- �s .., «,U,15· , ,1�)'€""· -;,..:s,!ffic,,,_,HiiLJ�,, -1 � )1"!,,'.;�-- •,.q>< 'S '•" ' ·- ·�< •"ti:-=· ·��- . .,,:K! •. �. " i/.:a;i.�-. -•· -J ""' .. 'w ·, -- �...... ,·.i' "' "''"°"'"'·· '.�-,,,..,,,7&,',<" y.,�,n . ·•·v . ·�··. ·• ... · .'.._. p' ,.. · ·'"" """ - • ltf":c-,;--- � fi,t 1f_4-y,;tt,:r-<-/,h".''W;i:,. Wi.1 �� . >,,;Y.,···,fii'' · ..•�,; •1• � ◊• " ' �,· - ' L· ,..,,,"" , . - ''. ii "', " ·• iii � . %:bf,•; , , 'A' ,,· �'- " ,,, ...... """''9' ·.•· � , , -.,,1j} /\Jr-P� .:;:�>\·.-. "!([&?. � . •,,. ·, ;;t,iifl �m�;fij<"' -.'. "ii'"··· �,,.�* ,. '' #cl _ , ••·.��- ··-:+t."'" ' ,., ' .0.. - ••'\t -A-nir =;ti, . , • . RESEARCH ON THAILAND IN THE PHILIPPINES: AN ANNOTATED BIBLIOGRAPHY OF THESES, DISSERTATIONS, AND INVESTIGATION PAPERS i THE CORNELL UNIVERSITY SOUTHEAST ASIA PROGRAM The Southeast Asia Program was organized at Cornell University in the Department of Far Eastern Studies in 1950. It is a teaching and research program of interdisciplinary studies in the humanities, social sciences, and some natural sciences. It deals with Southeast Asia as a region, and with the individual countries of the area: Brunei, Burma, Indonesia, the Khlner Republic, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The activities of the Program are carried on both at Cornell and in Southeast Asia. They include an undergraduate and graduate curriculum at Cornell which provides instruction by specialists in Southeast Asian cultural history and present-day affairs and offers intensive training in each of the major languages of the area. The Program sponsors group research projects on Thailand, on Indonesia, on the Philippines, and on linguistic studies of the languages of the area. At the same time,. individual staff and students of the Program have done field research in every Southeast Asian country. Publications relating to Southeast Asia which may be obtained on prepair order directly from the Program are listed at the end of this volume. -
Docunent Resume Ed 112 452 Cs 501 129 Author
DOCUNENT RESUME ED 112 452 CS 501 129 AUTHOR Draper, Benjamin, Ed. TITLE Pacific Nations Broadcasting III and Bibliography; Symposium held at the Annual Broadcast Industry Conference (24th, San Francisco, April 21-25, 1974). INSTITUTION San Francisco State Univ., Calif. PUB DATE Apr 74 NOTE 152p. EDRS PRICE MF-$O.76 HC-$8.24 Plus Postage DESCRIPTORS *Broadcast Industry; *Communication (Thought Transfer); *Communications; Conference Reports; Cultural Interrelationships; Foreign Relations; Futures (of Society) ;Higher Education; *Mass Media; Radio; *Television IDENTIFIERS *Broadcast Industry Conference ABSTRACT Contained in this document are the papers presented at the twenty-fourth annual Broadcast Industry Conference held at California State University in San Francisco in 1974. Following welcoming remarks, the contents include papers on a mass communication plan for India, plans for an institute for international communication located at San Francisco State University, a description of broadcasting in the People's Republic of China, an examination of the electronic media in teaching self-awareness and in preparing people for changing futures, a review of the basic principles cf four-channel FM broadcasting using the Dorren Quadraplex system, the importance of television in presenting information about public affairs, and a review of the role and responsibilities of the broadcaster. An annotated selective bibliography on the broadcast industry is also included. (RB) *********************************************************************** Documents acquired by ERIC include many informal unpublished * materials not available from other sources. ERIC makes every effort * * to obtain the best copy available. Nevertheless, items of marginal * * reproducibility are often encountered and this affects the quality * * of the microfiche and hardcopy reproductions ERIC makes available * * via the ERIC Document Reproduction Service (EDRS). -
DTTB Implement Status and Lessons Learnt in Thailand
ITU/NBTC Conference on Digital Broadcasting Digital Terrestrial Television Broadcasting (DTTB) in Thailand 12 December2017, Bangkok, Thailand DTTB Implement status and Lessons Learnt in Thailand ORASRI SRIRASA Division Director of Digital Broadcasting Bureau, Office of NBTC, THAILAND Content Thailand Broadcasting Landscape Broadcasting Master Plan and Licensing Framework Network Planning and Monitoring ( Frequency Planning , Network Rollout , Coverage Check & QoS) Broadcasting Service Licensing (Spectrum Auction, DTV Service Channeling ) ASO Plan and Status DTV Receiver and Subsidy Program DSO Communication Strategies and Implementation Broadcasting Indicators and User Survey 2 National Broadcasting and Telecommunications Commission (NBTC) Established under the “Act on Organization to Assign Radio Frequency and to Regulate the Broadcasting and Telecommunication Service, B.E. 2553 (2010)” NBTC mandates: To license and regulate the operation of TV and radio broadcasting, radio communication, and telecommunications To promote free and fair competition in the industry To ensure universal telecommunications/broadcasting services is provided To promote research and development in the industry To protect right and liberty of the citizen and consumers from being exploited by the operators To maintain plurality in the provision of broadcasting To protect for the citizen and consumers against unfairness or the infringement of privacy, and against offensive or harmful material New version Organization Act. (2017) has been adopted The NRA