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DOCUNENT RESUME ED 112 452 CS 501 129 AUTHOR Draper, Benjamin, Ed. TITLE Pacific Nations Broadcasting III and Bibliography; Symposium held at the Annual Broadcast Industry Conference (24th, San Francisco, April 21-25, 1974). INSTITUTION San Francisco State Univ., Calif. PUB DATE Apr 74 NOTE 152p. EDRS PRICE MF-$O.76 HC-$8.24 Plus Postage DESCRIPTORS *Broadcast Industry; *Communication (Thought Transfer); *Communications; Conference Reports; Cultural Interrelationships; Foreign Relations; Futures (of Society) ;Higher Education; *Mass Media; Radio; *Television IDENTIFIERS *Broadcast Industry Conference ABSTRACT Contained in this document are the papers presented at the twenty-fourth annual Broadcast Industry Conference held at California State University in San Francisco in 1974. Following welcoming remarks, the contents include papers on a mass communication plan for India, plans for an institute for international communication located at San Francisco State University, a description of broadcasting in the People's Republic of China, an examination of the electronic media in teaching self-awareness and in preparing people for changing futures, a review of the basic principles cf four-channel FM broadcasting using the Dorren Quadraplex system, the importance of television in presenting information about public affairs, and a review of the role and responsibilities of the broadcaster. An annotated selective bibliography on the broadcast industry is also included. (RB) *********************************************************************** Documents acquired by ERIC include many informal unpublished * materials not available from other sources. ERIC makes every effort * * to obtain the best copy available. Nevertheless, items of marginal * * reproducibility are often encountered and this affects the quality * * of the microfiche and hardcopy reproductions ERIC makes available * * via the ERIC Document Reproduction Service (EDRS). ERRS is not * responsible for the quality of the original document. Reproductions * * supplied by EDRS are the best that can be made from the original. *********************************************************************** U.S. DEPARTMENT OF HEALTH. EDUCATION & WELFARE NATIONAL INSTITUTE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO DUCED EXACTLY AS RECEIVED FROM THE PERSON DR ORGANIZATION ORIGIN ATING IT POINTS OF VIEW OR OPINIONS STATED DO NDT NECESSARILY REPRE SENT OFFICIAL NATIONAL INSTITUTE OF EDUCATION POSITION OR POLICY t2Tat IMM212 o AZ VINIA8 221 AD 12 o 8M.. Benjamin Draper Editor A Symposium held at the Twenty-Fourth Annual Broadcast Industry Conference, San Francisco State University, San Francisco, April 21-25, 1974. Broadcast Industry Conference San Francisco State University 1 974 TABLE OF CONTENTS INTRODUCTION 1 Dr. Benjamin Draper, Ph.D., Cochairman 3 Twenty-fourth Annual Broadcast Industry Conference 3 PART I THE TWENTY-FOURTH CONFERENCE 7 Welcoming Remarks 9 Paul F. Romberg, Ph.D., President, SFSU Welcoming Address 11 J. Fenton McKenna, Ph.B. L L.B, JD., Dean, School of Creative Arts PART II INTERNATIONAL BROADCASTING PROBLEMS 13 A Mass Communication Plan For India 15 Richard J. Knecht, University of Toledo Malaysian Broadcasting: Guided Media In Operation 19 John A. Lent, Ph.D., Associate Professor of Communications An Institute For International Communication At SFSU 25 Herbert Zettl, Ph.D., Professor of Broadcast Communication Arts, SFSU Telecommunication In Brazil 31 Valmar C. Figueiredo, SFSU Broadcasting in the People's Republic of China 37 Peter Graumann, SFSU The Multinational Concept 45 Noreene Khanna, Stanford University An Appraisal Of Harrison Salisbury 49 Reverend Richard N. Isaacs, SFSU Inside China 51 Dr. Eugene Bertermann, Far East Broadcasting Company PART III AMERICAN BROADCASTING PROBLEMS 63 Electronic Media As An Instructional Strategy For Self-Awareness And Future Change 65 William Murry, SFSU 3 A Comparative Analysis Of Matrix And Discrete Four Channel Discs 73 Tye J. ldonas, SFSU Basic Principles Of Four Channel FM Broadcasting Using The Dorren Quadraplex System 91 Tye J. ldonas, SFSU Telecommunications And Social Impact 95 Joan McKenna, President, Quantum Communications Communication And Human Survival 99 Geraldine B. Lange, SFSU Television Network News: Caught In The Middle 103 William C. Wente, Ph.D., Professor of Broadcast Communications Art BCTV: A Good Neighbor Approach To Education 109 Dr. Rene Cardena, Executive Director Public Affairs Symposium 113 Raymond N. Doyle, Moderator, Assoc. Dean, School of Creative Arts Public Affairs: Bilingual Television 115 Len Schlosser, Public Affairs Director KPIX-TV Thoughts On Public Affairs 117 Herb Levy, Public Affairs Director, KRON PART IV CHALLENGE STATEMENTS 121 Experience Necessary: Myth Or Reality 123 James Strickling, SFSU Broadeasting's Ignored Minority 125 J.F. Brown, SFSU My Challenge 127 Michele Acosta, SFSU Challenge To Broadcasters 129 Lincoln Pain and Jon Holden, SFSU About The News 131 Juno C.H. Lin, SFSU The Responsible Broadcaster 133 Chaz Austin, SFSU PART V SELECTED, ANNOTATED BIBLIOGRAPHY 137 Selected, Annotated Bibliography 139 ii PART VI CDNFERENCE STAFF AND PARTICIPANTS 165 Lee Rich, President, Lorimar Productions 167 The Banquet Speech 169 Mr. Lee Rich, Speaker Conference Participants 173 Supplemental Participants 179 The Conference Staff 181 iii INTRODUCTION Benjamin P. Draper, Ph.D., Cochuirmun Twenty-fourth Annual Broadcast Industry Conference San Francisco State University The Pacific holds three-fourths of the area of the There is one TV set for every five persons. A third world, andthree-fourthsofthe people.Further- of the sets are in color. more, in this vast area, there are surges of economic and social upheavals unmatched in all history. No- Both radio and TV have come rapidly to the fore as where in the technological advance has there occur- faras commercial broadcasting. Japan has 55 TV red more significant changes than in the medium of stations in the country, loosely called networks, in communications. The revolution is worldwide, but addition to NKH. Like the British, as soon as there inthePacificthere are more startling advances were two systems competing for viewers, there were because of distance, multiplicity of nations and lan- better programs.Inthe schools,there are highly guages, andmultihundredmillionpeoples with developed programs in both radio and TV. There highly nationalistic feelings. are 22 hours of radio and 36 hours of TV available in every school. Radio and television have changed all mankind in scarcely two generations. They brought literacy to many, and more important, a kind of two-way com- INDIA munication to the masses. Great distances in the Broadcasting, in reach and significance, constitutes Pacific were brought into instant communication via the most powerful medium of mass communication radio. Now, in two decades, there is television. More inIndia. Air India Radio was organized in1936. recently, a refinement of electronics has brought the When India gained independence in 1947, the goal communications satellite into reality. was to provide countrywide service in radio. The government controls both radio and TV in India. So San Francisco State University has a new edition of far it has only provided broadcasting for about 61% Pacific Nations BroadcastingIIIdetailing essential of the available market. The striking difficulty is in facts of 55 countries in radio, television, and satel- reaching the people when 80% live in rural and scat- lites. Astounding strides were taken in every nation. teredareas. A whole new world opened up when Thirty-nine countries had television, in 1973, out of radio was begunforIndia,asithad only 24% 55 inthe Pacific and in 1974 there were 41.In literacy. 1972 there were 39 countries with TV while every country had radio. Televisionis new in India. In New Delhi, there are 100,000 sets. The major activityisin schools.In 1959 there was a project in television dS d part of I APAN UNESCO. There is planned a satellite for allIndia. Ofallthe nations inthe Pacific, Japanis most The communications orh, in She air now, is experi- advanced in the broadcasting field. With 115 million mental. It will eventually cover the entire country population,the Japanesehavehighlydeveloped 1,2b9,000 square miles and 550,000,000 people. public and commercialradio and TV. While the UnitedStateshas comparable privateenterprise, PEOPLE'S REPUBLIC OF CHINA broadcasting in Japanisfar ahead in the area of public services. Japan Broadcasting Company (NKH) In 1949, with the formation of the People's Repub. is government-owned. Every set in the country has lic of China, broadcasting in the large cities came an annual tax placed on it both radio and tele- under the governments control. Radio was instituted vision. With the densest populationinthe world in rural areas over the entire country. All of China (Taiwan is second), 94% of the people have radios. was swiftly covered by a government controlled -3- radio network. The center of China's domestic ser- the Dlympic Games, Expo '70 in Japan, and Little vice was the Chinese General Broadcasting Station League Baseball. in Peking. Education has top priority in all radio and television AUSTRALIA (begun in 1958). There are Radio Universities in all With a population today of 13 million, Australia has areas with supplemental written materials. News has added 25% more people since World War II, about an important part to play in programming of Radio half from immigration from Britain. Radio began in Peking. Normally,
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