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Index Dubai 2012 Post Show Report 24-27 SEPTEMBER 2012 Dubai World Trade Centre United Arab Emirates TOPLINE www.indexexhibition.com POST SHOW REPORT 2012 INTRODUCTION With its proven record of delivering the principal business platform for the design and interiors industry, spanning 22 years, INDEX International Design Exhibition opened its doors from 24-27 September 2012 and was officially inaugurated by H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance. The 22nd edition of INDEX hosted 777 exhibiting companies from 46 countries including 21 national pavilions, and 11 dedicated visitor features. INDEX 2012 saw 23,186 industry professionals gathering together under one roof to source the latest interior products and innovations showcased by global suppliers looking for business opportunities in the Middle East. It proved to be the largest and most diverse design exhibition in the MENA region. INDEX INTERNATIONAL DESIGN EXHIBITION SHOW OVERVIEW Number of years the show running 22 years Floor space (gross) Halls 1-8, Za’abeel Hall - 40,680sqm Number of exhibitors 777 International pavilions 21 Exhibiting countries 46 Visitors 20,023 Visiting countries 93 10 Dedicated show sectors Furnishings (incl. Couture, Furniture) Halls 3-5, Zabeel Hall InRetail Hall 2 Inspire Hall 1 Kitchen & Bathroom Hall 7 Lighting Hall 6 Surfaces & Finishes Hall 7 Outdoor Living Hall 2 Textiles Hall 8 Officially inaugurated by H.H. Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance 11 Features and Events Artists’ Avenue Boulevard d’Editeurs INDEX Design Talks Les Collections Exclusives LIGHTING I Visione Contemporary Majlis Design Competition Student Design Challenge Middle East INDEX Cinema Ignite Italian Furnishings Square INDEX Trend Tour VISITORS BREAKDOWN DEDICATED AUDIENCE TOTAL ATTENDANCE INDEX 2012 Overall 20,023 visitors and 3,163 exhibitor personnel Trade visitors 17,464 attended the INDEX International Design Exhibition 2012. * An increase of 7% in visitor attendance in comparison to VIP 1147 2011, highlights the event’s continued importance to the Non-trade visitors 839 design industry in the region. Media 157 Over 50% of exhibitors saw real orders for their Student 416 “products at the event with more than US$223 million generated as new business and in orders. Exhibitor personnel 3,163 ” TOTAL 23,186 - INDEX 2012 Exhibitor on-site survey * This figure includes pre-registered VIPs who attended INDEX as well as VVIPs/Protocol. INDex 2012 ViSITORS BY ORIGIN INDEX 2012 VISITORS BY PRIMARY JOB FUNCTION INDIA & EUROPE/ PAKISTAN US OTHER ARAB COUNTRIES & AFRICA 2.8% 3.2% IMPORT/EXPORT 4.5% MANAGERS 10 % GOVERNMENT 3% OTHER 3% 9.5% PROPERTY OTHER GCC DEVELOPERS 3% 2 4 % COUNTRIES CONSULTANT/ CEO/ MD/ GM SPECIFIER 3% 53% 7% DUBAI SALES/COMMERCIAL 1 7 % MANAGERS OTHER EMIRATES 20% HEAD OF 9% DEPARTMENT/MANAGERS RETAILERS 1 8 % DESIGNERS/ 1 0 % ARCHITECTS ABU DHABI INDEX 2012 VISITORS BY INDex 2012 ViSITORS BY PLANNED PRIMARY BUSINESS ACTIVITY SPEND OVER THE NEXT 12 MONTHS SUPPLIER/ ANTIQUE & AGENT HANDICRAFT PURCHASING ARCHITECTURAL GROUP 3% PRACTICE More than US$10m 11 % 3% 4% 4% 5% $5m - 10m 14 % PRODUCT 9% 4% DESIGN FMCG DISTRIBUTOR/ PHOTO AGENT $1m - 5m 14 % STUDIO 5% 5%MUSEUMS/ FACILITIES ART GALLERIES MANAGEMENT $500,000 - 1m 14 % 10 % $300,000 - 500,000 13 % MANUFACTURER/ 1 9 % FMCG MANUFACTURER DESIGN/ $100,000 - 300,000 13 % INTERIOR DESIGN 20% $50,000 - 100,000 11 % RETAILERS/ SHOPPING CENTRES/ 9% MALLS Under US$50,000 10% TRADE ASSOCIATIONS/ GOVERNMENT INDEX 2012 VISITORS BY INDEX 2012 VISITORS BY MAIN AREA OF INTEREST PROJECT ACTIVITY OUTDOOR LIVING 4% 6% TEXTILES 1 9 % 6% KITCHEN & BATHROOM 22% SURFACES RESIDENTIAL & FINISHES 25% CORPORATE/OFFICE/RETAIL 7% RETAIL DESIGN & FIT-OUT 1 6 % FURNITURE/ 10 % FURNISHINGS/COUTURE LIGHTING 1 7 % HOSPITALITY 18 % EDUCATIONAL 1 4 % 18 % COMMERCIAL DESIGN/ GIFTWARE/HOMEWARE/ OFFICE INTERIORS PERSONAL ACCESSORIES 18 % HOSPITAL EXHIBITORS FEEDBACK 777 companies from 46 countries, forming 21 national pavilions, exhibited at INDEX International Design Exhibition 2012, occupying over 40,680sqm at the Dubai World Trade Centre. COUNTRIES REPRESENTED Afghanistan Austria Bahrain Belgium Brazil Canada China Czech Republic Egypt Estonia Finland France Germany Greece Hong Kong Hungary India Indonesia Ireland Italy Japan Jordan Lebanon Malaysia Morocco Netherlands Oman Pakistan Philippines Poland Portugal Saudi Arabia Singapore South Africa South Korea Spain Switzerland Syria Taiwan Thailand Turkey UAE UK USA Vietnam EXHIBITOR PROFILE Luxury & Designer Bedroom Furniture Cosmetics / Hair Care / Beauty Products Luxury & Designer Living Room Furniture Craft Products Luxury & Designer Dining Room Furniture Cutlery Decorative Items Floral Games & Toys Accessories, Fixtures, Fittings & Décor Glassware Architectural Interiors Leather Accessories Art, Frames & Prints Licensed Merchandise Home & Office Automation & Technology Novelty & Occasion-specific Products Interior Design & Contracting Services Perfumes & Oils Baby & Youth Furniture Silverware Bedroom Furniture Souvenirs Dining Room Furniture Table Top Products Living Room Furniture Textiles Travel Accessories Art & Antiques Bathroom Accessories & Equipment Baby & Children’s Accessories Bathroom Design Bags Bathroom Fittings Bathroom Accessories Ceramics, Tiles & Mosaics Books Kitchen Accessories & Equipment Candles Kitchen Appliances Card Concepts Kitchen Design Ceramics & China Kitchen Furniture Clothing & Fashion Accessories Kitchen Worktops & Fittings Confectionery Sanitary Ware Cookware Corporate & Personalised Gifts Architectural Lighting Bespoke Lighting Decorative Paints Decorative Lighting Laminate Flooring Designer Lighting Parquet Flooring Indoor Lighting Raised Flooring LED Lighting Wood Flooring Lighting Accessories & Fittings Marble & Ceramics Lighting Solutions Metal & Glass Finishings Lighting Technology Natural Stone Finishes Technical Lighting Urban Lighting Exterior Lighting Contract & Residential Carpeting Curtains, Blinds & Accessories Decorative & Contract Rugs Architectural Landscaping & Designer Services Fabrics & Textiles Children’s Playgrounds & Leisure Areas Home & Contract Linens Decking, Paving & Artificial Surfaces Soft Furnishings Gates & Fences Textiles Manufacturing Outdoor Furniture, Accessories & Décor Upholstery & Leathers Pagodas, Parasols & Shades Wall Coverings & Wallpapers Plantscapes and Nurseries Pools & Jacuzzis Waterscapes REASONS FOR EXHIBITING AT INDEX 2012* Promote company / brand in the Middle East 74% Generate new sales leads 71 % Meet existing clients 52% Launch new products or services 42% Recruit new agents / distributors 39% Gather market information / feedback on your company’s products / services 29% Others 1% *Exhibitors could select more than one reason for exhibiting at INDEX 2012. Based on the exhibitor survey conducted during the event, INDEX has proved once again that it is the regional platform to create new business opportunities for the interiors and design industry: 89% of exhibitors said that their objectives have been mostly or fully met 86% of exhibitors were satisfied with the quality of visitors 80% of exhibitors said that they are planning to exhibit at INDEX next year +50% of exhibitors saw real orders for their products at the event with +US$223million generated as new business and in orders SELECTED EXHIBITORS TESTIMONIALS “INDEX is clearly the place to be if you consider “We are very happy with the organisation of this event. yourself a serious dealer of design in the Middle East Our new product is a mosaic wood, the product is still market. Only through INDEX are we able to reach new to this market. We will come back next year as we out to this ever growing and ever more demanding can see how much the market is growing as well as the customer base with such success. Through our understanding about this type of product.” participation at INDEX, we have managed to grow our Avedis Duvenjian, CEO, Archetypal Gallery company quicker and more effectively than we could ever imagine. We have been at INDEX for three years “We are delighted to participate at INDEX 2012. For us and we keep growing. Next year will be our biggest it is a great opportunity to open over the market in the participation ever.” Middle East. I was very proud to be at the Boulevard Lars Narfeldt, General Manager, Kollektion General Trading LLC d’Editeurs. We were surrounded by great companies and generated great business for us.” “The quality of the exhibition has been wonderful, both Gerald De Zutter, Director, Wind from the point of view of the organisation and from the contacts generated during the fair. We have seen lots of “Participating at INDEX 2012, especially being part of interesting professional operators and our products Boulevard d’Editeurs and Les Collections Exclusives, have been seen as unique and original. Our target has was great for us. Boulevard d’Editeurs is a good concept been fully reached and the experience went far beyond as it really shows the high-level of our brand. We have all our best expectations.” launched a new collection at INDEX for the Middle Ms Lorena Paolini, Sales & Marketing, Exnovo Eastern market. The response was fantastic. We are planning to be at INDEX next year.” “INDEX 2012 gave us the opportunity to reach a Philippe Houles, President, Houles Paris diverse range of clientele and discuss their visions. We thank the team for providing us the stage to enjoy such “We were very pleased to be at INDEX 2012. It is our a successful event”
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