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2020 Highlights Executive Summary

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2020 Highlights Executive Summary 2020 HIGHLIGHTS EXECUTIVE SUMMARY • Due to COVID-19, over 1000 live events were cancelled and a completely new plan for an all-online version of National Canadian Film Day was put into place in mid-March. • The centrepiece of our programming was CanFilmDay Live, a 4.5 hour livestream produced entirely in isolation which generated over1,600,000 impressions to date, and along with other NCFD-related webcasts attracted over 25,000 viewers. • The livestream featured guests such as Sandra Oh, Jay Baruchel, Colm Feore, Atom Egoyan, Don McKellar, Ethan Hawke, Megan Follows and many others. • More than 2,000,000 Canadians watched a Canadian film on broadcast or streaming. • Over 100 official online Watch Parties were mounted by our community partners across the country. • The day generated enormous social media engagement and buzz, and more than double the amount of media coverage we received in 2019. 2 National Canadian Film Day INTRODUCTION In mid-March of this year, we were getting ready to put We also created how-to guides to help our partners organize on over 1000 live screening events on April 22. When the their own online watch parties. Thanks to our network of entire world changed due to COVID-19, we had to make the grass-roots community organizations across the country, over unavoidable decision to cancel them all. However, we felt 100 organizations came on board to host online events, with certain that NCFD should go on. only three weeks of planning time. With only a month to go, we completely reinvented NCFD NCFD has always been about bringing Canadians together. from scratch. This year, we felt it was more important than ever to use it to boost our collective spirits and make us all feel closer to each We knew we couldn’t simply adapt the live-event model to other. a world in isolation. Instead, we came up with a way to turn NCFD into a national rallying point during a time when we all Given the fact that our livestream generated over 1.6M needed to feel that sense of connection more than ever. impressions, and over 2M people watched a Canadian film on TV or online on April 22, we believe the effort was We produced and executed a wildly ambitious 4.5 hour enormously successful. livestream, using innovative technologies and pushing against the boundaries of what was possible. With over 30 guests, our livestream bounced from couch to couch to couch, seamlessly connecting audiences with Canadian filmmakers and stars across the nation. “I believe in this country. I believe in its value system. I believe in the priorities that we place an emphasis The resulting livestream was so impressive that we have upon. This is where I want to be.” been contacted by multiple organizations, from Global — Jay Baruchel Affairs Canada to the NFB to the Vancouver Homeowners Association, asking for our advice on putting together their own similar online events. National Canadian Film Day 3 NCFD 2020 IMPRESSIONS viewers on all 2,000,000+ ON OUR 1.6M LIVESTREAM 25,000 NCFD livestreams WATCHED A CANADIAN FILM ON TV OR ONLINE 59 40.5 MILLION MILLION potential Twitter & views of our library Instagram impressions of Canadian film GIFs "Hats off to the REEL CANADA team, they are such an + + essential part of our industry." 89M 100+ —Vinay Virmani, filmmaker MEDIA IMPRESSIONS with a 100% increase in media official online stories over last year watch parties Embassies & 1.5 MILLION 50+ consulates filmmakers, stars views of our promotional videos participated online & special guests 4 National Canadian Film Day CANFILMDAY LIVE CanFilmDay Live generated over 1.6 million impressions and has been watched by over 25,000 Canadians. In addition to live appearances by stars and filmmakers, the 4.5-hour livestream included Can-con trivia challenges, NFB short films, video greetings from our community partners across the country, a cooking class and a singalong. CLICK HERE to watch the Hosted by Peter Keleghan and Ali Hassan, Livestream the livestream featured appearances by: • Sandra Oh • Sophie Deraspe • Jay Baruchel • Nahéma Ricci • Colm Feore • Tasha Hubbard • Ethan Hawke • Guillaume Cyr • Megan Follows • Patrice Laliberté • Yannick Bisson • Warren Sonoda • Atom Egoyan • Avi Federgreen • Don McKellar • Jeremy Lalonde • Mina Shum • Jesse Wente • Charles Officer • Cameron Bailey • Philippe • Jeff Chan Falardeau • Anna Lambe • Robbie Amell • Ike • Vinay Virmani • Choir! Choir! Choir! National Canadian Film Day 5 CanFilmDay Live hosts Peter Keleghan and Ali Hassan Colm Feore Jay Baruchel Ethan Hawke Tasha Hubbard “I got to Toronto and I saw that big leaf, and it’s something that struck me as so beautiful, it’s the only flag in the whole globe that doesn’t look like it’s trying to conquer anything.” Sandra Oh — Ethan Hawke 6 National Canadian Film Day Yannick Bisson Charles Officer In conversation with Atom Egoyan & Philippe Falardeau Mina Shum Robbie Amell Megan Follows National Canadian Film Day 7 THE FILMS When we pivoted NCFD to an all-online event, we had to very quickly curate a list of films available to watch from home. As in previous years, our broadcast and streaming partners programmed an expanded list of Canadian titles for NCFD. We winnowed down these offerings into an online catalogue that was meaningful, user-friendly, and searchable by various themes, genres, and by provider. We also put together two specialty lists: • Environmental films for those who wanted to honour Earth Day and CanFilmDay at the same time • Family-friendly films for kids and parents, or students and teachers, to enjoy together at home Here are just a few of the titles that were available to stream: 8 National Canadian Film Day 2 MILLION VIEWERS Over 2 million Canadians watched a Canadian film on NCFD thanks to the wealth of options available from our broadcast and streaming partners. CLICK HERE for more posts from broadcasters & partners National Canadian Film Day 9 WATCH PARTIES Over 100 official watch parties across the country! Here are a few highlights: Libraries across Canada presented Hockey Night and followed along on Twitter, where star Yannick Bisson live- tweeted a commentary. The Institute of Canadian Citizenship presented The Whale with directors Suzanne Chisholm and Michael Parfit. St. John’s International Women’s Film Festival (St. John’s, NL) presented Antigone, with director Sophie Deraspe and star Nahéma Ricci. Emerging Lens Cultural Film Festival (Halifax, NS) and the Watch party Canadian Film Centre co-presented Nurse.Fighter.Boy with Q&As were director Charles Officer. viewed by over 10,000 Netflix, Québec Cinéma and Voyeurs de Vues partnered up Canadians to present Jusqu’au Déclin with director Patrice Laliberté and actors Guillaume Cyr, Julie Groleau, Réal Bossé, Guillaume Laurin, and Marie-Evelyne Lessard. The Fantasia International Film Festival (Montreal, QC) cELLEuloid (Montreal, QC) presented Level 16 with director presented Last Night with director Don McKellar. Danishka Esterhazy. 10 National Canadian Film Day The Toronto International Film Festival (Toronto, ON) presented Anthropocene with co-directors Jennifer Baichwal and Nicholas de Pencier. The Revue Cinema (Toronto, ON) presented Zero Patience with director John Greyson and composer Glenn Schellenberg. The Toronto Motorcycle Film Festival (Toronto, ON) presented One Week with director Michael McGowan, as well as Marauder with director Brendon Rathbone and writer Jordan Scott, and Which Way is East with director Blake Sovdi. The Oakville Festival of Film and Arts (Oakville, ON) presented Maudie with writer Sherry White. The Calgary Underground Film Festival (Calgary, AB) presented the film Roadkill with director Bruce McDonald and star Don McKellar. The Dreamspeakers Film Festival (Edmonton, AB) partnered with the imagineNATIVE Film + Media Arts Festival (Toronto, ON) to present nîpawistamâsowin: We Will Stand Up with director Tasha Hubbard. The Vancouver International Film Festival and the Reel Asian International Film Festival co-presented Meditation Park with director Mina Shum and star Sandra Oh. VIFF also presented Last Night with director Don McKellar and star Sandra Oh. National Canadian Film Day 11 CANADIAN DISTRIBUTORS In honour of NCFD, 24 Canadian distribution companies joined forces, with the support of Telefilm Canada, to curate a list of homegrown titles on various platforms. Also, FilmsWeLike in association with Hollywood Suite used NCFD as a launching pad to premiere a restored version of the classic film The Grey Fox, through an innovative partnership with independent cinemas across Canada. Virtual tickets were sold, allowing Canadians to watch from home while supporting their local cinemas. These two initiatives showed an unprecedented level of enthusiasm and support from the distribution sector, proving that NCFD has truly become an important platform in the annual calendar for releasing and promoting Canadian films. These initiatives had a digital reach of over 39 million. 12 National Canadian Film Day ENCORE+ We were delighted to welcome the Canada Media Fund as a partner for the third year, who offered a fantastic array of Canadian content through the Encore+ YouTube channel, a destination for memorable and iconic Canadian movies and TV shows. A specially curated NCFD playlist of films in both English and French, and by Indigenous creators, was made available on Encore+, and was promoted on the Google and YouTube homepages on April 22. Encore+ also sponsored the trivia challenge on CanFilmDay Live, and provided prize packs to the trivia winners. Our partners at Encore+ saw a huge increase in viewership from April 21 to 25: • Over 240,000 views • 3.4 million impressions • A staggering 6 million minutes watched on the channel National Canadian Film Day 13 ADDITIONAL PROGRAMMING French-Language Programming Netflix provided the highlight of our French programming by hosting a national watch party, co-presented with Québec Cinéma and Voyeurs de vues, of Jusqu’au Declin (The Decline), the first French-language film made by Netflix as an original production.
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