JAPANESEJAPANESE TOURISTTOURIST MARKETMARKET forfor SOUTHSOUTH PACIFICPACIFIC andand AIRAIR TRANSPORTATIONTRANSPORTATION ISSUEISSUEＳＳ

THETHE NOUMEANOUMEA PECCPECC ROUNDROUND TABLETABLE 6&76&7 NOV.,NOV., 20022002 PROF.PROF. HATADAHATADA // RITSUMEIKANRITSUMEIKAN ASIAASIA PACIFICPACIFIC UNIVERSITYUNIVERSITY

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 1 INTRODUCTIONINTRODUCTION • RECENT JAPANESE OUTBOUND TOURISTS HAVE BEEN ABOUT 17MILLION • THEY HAVE A WIDE RANGE OF INTERESTS AND THEIR DESTINATIONS ARE DIVERSE ALL OVER THE WORLD • HERE, THEIR BEHAVIORS ARE DISCUSSED FOCUSING ON BEACH RESORTS INCLUDING PACIFIC ISLANDS COUNTRIES

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 2 WHICHWHICH BEACHBEACH RESORTSRESORTS DODO THEYTHEY VISITVISIT ?? • JAPANESE TOURISTS LIKE BEACH RESORTS VERY MUCH • THEY VISIT MANY BEACH RESORTS NOT ONLY IN PACIFIC ISLANDS BUT ALSO SOUTH EAST ASIA, AUSTRALIA, INDIAN OCEAN , CARIBBEAN SEA etc.

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 3 109

Honolulu (United States) 21 Saipan 97

1

Port Moresby (Papua New guinea) 3 7 Nadi 3 (Fiji) (FR) (FR)

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 4 AukAuk Land land NUMBERNUMBER OFOF JAPANESEJAPANESE TOURISTTOURIST TOTO BEACHBEACH RESORTSRESORTS

DESTINATION NUMBER of TOURIST TOTAL of PACIFIC 3,355,240 ISLANDS AUSTRALIA 360,200 TOTAL of ASIAN BEACH RESORTS 1,010,608 MOLDIVES 47,180 CARIBBEAN 20,509

TOTAL 4,793,737

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 5 CARIBBEAN NUMBER of JAPANESE TOURIST TO BEACH RESORTS

MPLDIVES

TTL of ASIAN BEACH RESORTS

AUSTRALIA

TTL of PACIFIC ISLANDS

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 6 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 HOWHOW MANYMANY JAPANESEJAPANESE TOURISTSTOURISTS TOTO PACIFICPACIFIC ISLANDSISLANDS ININ 2000?2000? 17 American 119 Samoa Northern 377,899 Mariana Not AVBL 21,708 Fiji 19,674 Papua New 3,244 Guam 1,048,813 Guinea 1,825,588 Samoa 713 137 (in1997) Solomon Island 310 Marshall 688 (in1998) 19,031 4,530 (in1998) Tonga 795 Naul 47 (in1997) 65 New Caledonia 31,051 Vanuatu 811

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 7 Caribbean Moldives Thailand Number of Japanese Visitors Philippines to Beach Resorts Malaysia Indonesia Australia Vanuatu Tuvalu Tonga Tahiti Solomon Islands Samoa Papua New Guinea Palau Northern Mariana Niue New Caledonia Naul Micronesia Marshall Kiribati Hawaii Guam Fiji Cock Islands 6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 8 0 200000 400000 600000 800000 1000000 1200000 1400000 1600000 1800000 2000000 JAPANESEJAPANESE TOURISTSTOURISTS VISITINGVISITING BEACHBEACH RESORTSRESORTS PREFERPREFER • DIRECT FLIGHT TO DESTINATIONS • TO BUY TOUR PACKAGES RATHER THAN TO PREPARE BY THEMSELVES • FREE-TIME PACKAGES RATHER THAN FULL PACKAGES • TO PARTICIPATE OPTIONAL TOURS WITH MORE THAN 60% PARTICIPATION RATE

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 9 • HAWAII,GUAM,SAIPAN (NORTHERN MARIANA) ARE DESTINATIONS FOR FAMILY TRAVEL • TRAVEL WITH FRIENDS OR ACQUAINTANCES IS MOST FREQUENT TO SOUTH PACIFIC ISLANDS • TAHITI AND RESORTS IN CARIBBEAN SEA ARE FOR HONEYMOONERS • MALDIVES IN INDIAN OCEAN IS FOR DIVERS

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 10 WHOLESALERSWHOLESALERS’’ COMMENTSCOMMENTS • TOUR PACKAGES ARE DEVELOPED ONLY FOR THE DESTINATIONS WHERE DIRECT FLIGHTS ARE AVAILABLE • NEED MORE FLIGHT BETWEEN JAPAN AND FIJI • USE OF LARGER AIRPLANES SUCH AS B747 IS PREFERABLE TO INCREASE SEAT COUNTS

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 11 • MORE FIVE STARS HOTELS AND WATER COTTAGES ESPECIALLY AT BORA-BORA ISLAND ARE NEEDED • MANY KIND OF BEACH RESORTS, NEAR TO FAR, REASONABLE TO LUXURIOUS ARE AVAILABLE IN JAPANESE MARKET

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 12 Auk land

8:30 Fiji New Caledonia 8:35 8:45 11:05 Papua New Guinea 7:00

7:05 3:40 6:15 Guam Caribbean 4:00 Saipan 6:30 3:30 Mol dives Honolulu

Japan

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 13 AIRAIR TRANSPORTATIONTRANSPORTATION ISSUESISSUES • INCONVENIENT DUE TO NO DIRECT FLIGHTS EXCEPT FOR HAWAII, GUAM, SAIPAN, FIJI, PNG, NEW CALEDONIA AND TAHITI • USE OF LARGER AIRPLANES SUCH AS B747 IS PREFERABLE TO INCREASE SEAT COUNTS

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 14 • INCONVENIENT TO VISIT CENTRAL SOUTH PACIFIC AROUND FIJI DUE TO LESS FREQUENCY AND INSUFFICIENT HUB FUNCTION AT NADI • INCREASE OF FEEDERS FROM NADI TO OTHER ISLANDS COUNTRIES SHALL BE REVIEWED SERIOUSLY

6 & 7NOV., 2002 NOUMEA PECC ROUND TABLE 15