DOCSLIB.ORG

Visitbritain GREAT Photographic Guidelines 2 the GREAT Vision

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Visitbritain GREAT Photographic Guidelines 2 the GREAT Vision VisitBritain GREAT Photographic Guidelines 2 The GREAT Vision ‘To inspire the world to think and feel differently about Great Britain now and in the future, demonstrating that we are a great nation to visit, invest in, trade with and study in.’ GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 3 Objective ‘To celebrate the familiar and the surprising’ GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 4 The GREAT brand is High quality Authentic Beautiful Welcoming Surprising Modern Indulgent Inspirational Fun Vibrant GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 5 The GREAT Pillars Tourism Pillar guides prepared by VisitBritain Destination PR team are updated regularly and can be found here Supported by Additional Campaign Pillars GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 6 The GREAT Pillars Non-Tourism Business and Innovation GREAT also aims to deliver significant and long-term growth in business and education Education GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 7 GREAT Images The GREAT brand is image led and now fully incorporated into VisitBritain’s marketing and PR activities and how we select an image is key to communicating our message successfully. GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 8 GREAT Images The photographic brand pillars are separated into two visual themes ‘Iconic’ and ‘Experience’ Image galleries have been prepared and are listed by pillar under GREAT on visitbritainimages.com. Each pillar contains an Iconic and Experience gallery. GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 9 Iconic Images Visually powerful, carefully composed and have clean simple backgrounds with pleasing lines and shapes to accommodate design elements. These images show the best of Britain to the world. Inspiring inviting engaging Dynamic serene fascinating bold friendly beautiful emotive Natural atmospheric calm GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 10 Experience Images Images that tell the story of authentic experiences made in Britain. Experience images may be details, activities or friendly portraits. diverse Welcoming Fun modern exciting colourful vibrant inviting serene GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 11 Using GREAT Images Iconic Images Iconic and Experience images Above-the-line Below-the-line Billboards - Out of Home Direct mail Mobile Events Newsletters Print ads TV Email Merchandising Digital Through the line GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 12 Iconic Images Examples Iconic images indulge the senses, challenge perceptions and inspire For a wider selection of images please refer to the GREAT pillar image galleries on: visitbritainimages.com GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 13 Iconic image placement Iconic images must work across three different formats: portrait, landscape and banner. This means the same image should be cropped in three different ways. Always: – use clean, simple backgrounds to avoid conflicting with the logo, pillar headline or other text Portrait – consider adding extra background. If a background is plain, it may be possible to extend the background to allow for different crops. Landscape Banner GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 14 Iconic image use Core GREAT print adverts Iconic images are used in core GREAT funded Campaign activity and are pre-selected based on market needs and agreed with No.10, set in artwork and supplied within the new GREAT Toolkit on VisitBritainimages.com. The artwork is open and can be re- sized according to each use. Markets will be advised when new artwork is made available. For the full set of VisitBritain GREAT Guidelines visit the GREAT homepage on: visitbritainimages.com GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 15 Iconic image use Core GREAT pull up banners For the full set of VisitBritain GREAT Guidelines visit the GREAT homepage on: visitbritainimages.com GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 16 Iconic image use Core GREAT posters Shakespeare’s Globe Chatsworth British Museum South Bank, London Peak District London Step into the 16th century at Shakespeare’s Globe Explore the inspiration behind Jane Austen’s Pride Trust House © Chatsworth in London. With thousands of historic buildings to and Prejudice. In the beautiful Peak District, it’s just With free access to three of the world’s top explore, what will you discover in Britain? visitbritain.com one of thousands of discoveries to be made in Britain. visitbritain.com five museums, visit Britain and discover more. visitbritain.com Reading Festival Stonehenge Berkshire, England Amesbury, Wiltshire From Glyndebourne to Glastonbury, Britain hosts Visit the wonders of Stonehenge and experience some of the world’s best-loved musical festivals. one of the most prehistoric monuments in the world. Live the experience in Britain. visitbritain.com Discover more in Britain. visitbritain.com For the full set of VisitBritain GREAT Guidelines visit the GREAT homepage on: visitbritainimages.com GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 17 Iconic and Experience Images How to improve reproduction quality Please consider the following Iconic images principles for both iconic and experience images: – cropping the image to focus on the main subject may help to remove visual clutter – retouch any distracting elements – consider adjusting the contrast – add shading around the edges if it helps focus on the subject matter – always check usage rights with the owner or source on any image not owned by VisitBritain Original image Retouched elements Additional dark shading round Final retouched master image. – Additional sky has been added. the edges has been added. This (The iconic image needs to work helps to visually focus on the ‘hero’ for three different formats). of the image but also helps to create – Colour and contrast is enhanced. a clearer background for the logo, pillar headline and other text. Experience images Original image Cropped to remove visual clutter Colour contrast enhanced Converted to black and white GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 18 Experience images Experience images are used in marketing, press and pr, retail and corporate purposes worldwide to promote themes and activities around Britain. For a wider selection of images please refer to the GREAT pillar image galleries on: visitbritainimages.com GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 19 Iconic and Experience images Example uses Iconic and experience images are combined for use in marketing activity as seen here in digital marketing and social media channels. GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 20 Submitting Imagery Partners and photographers are invited to submit images to VisitBritain’s image 4. Delivery of files can be via WeTransfer, FTP or on disc /Hard drive by post collection for VisitBritain and GREAT marketing activity. (CD’s 16 – 20x and DVD’s 8-16x) Create a folder for your assets and name it appropriately * 1. Firstly download, complete, sign and return our submission agreement via email (partner, attraction or photographer name) and post to Jasmine Teer VisitBritain, Sanctuary Buildings, 20 Great Smith Street, wetransfer.com London, SW1P 3BT Ftp details • Supply image captions for each file in file info/IPTC or on a separate excel sheet Host: ftp.visitbritain.captureweb.co.uk to include Username: visitbritaincontributors • If people or architecture are photographed model* and property releases* will Password js7@R9z need supplying. Templates are attached to this PDF. Postal address Tristan Leverett, VisitBritainimages c/o Capture Ltd, The Old Coach House, 14 High 2. Please prepare your submission of 1-500 images Street, Goring on Thames, Berkshire, RG8 9AR • Low res files maximum pixel width 800px, 72DPI with a minimum file size 300KB – for editing and web use For further information or to submit footage please contact: • High resolution Jpegs, 50MB when opened, 300 DPI with a minimum file size 4 MB [email protected] or [email protected] when closed at level 12 JPEG setting • High resolution TIF’s of 300 DPI minimum file size 50MB maximum 200MB to be delivered for large scale usage ie. outdoor advertising billboards, posters or for events and trade stands. *Click the paper clip to the left to download the form or [email protected] GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015 21 Resources & Contacts Resources visitbritainimages.com - VisitBritain Images is the online image library owned by VisitBritain and currently houses over 55,000 imagery and 2,000 archive footage clips. Contacts For information about the GREAT brand contact [email protected] For advice on photography or to arrange a photographic shoot contact [email protected] GREAT assets available from: visitbritainimages.com VisitBritain GREAT Photographic Guidelines October 2015.
Load more

Recommended publications
  • Northern Ireland Tourism: Structures
    Research and Information Service Briefing Paper Paper 125/15 05 November 2015 NIAR 513-15 Aidan Stennett Northern Ireland Tourism: structures 1 Introduction The following paper, which has been prepared for the Enterprise, Trade and Investment Committee, seeks to: . Outline the government structures which impact the development of tourism in Northern Ireland. In this respect it provides a brief overview of the roles of Tourism Northern Ireland (Tourism NI) and Tourism Ireland. It also examines a number of other government functions which interact with tourism development, providing a brief overview of the work of Departments and their arms-length bodies in these areas. In addition the role of Councils (in light of recently devolved powers), Regional Tourism Partnerships and industry associations is outlined, as well as the cross border interactions which impact on Northern Ireland’s tourism development. Figure 1 provides an illustrative summary of Northern Ireland’s tourism structures. Provide a brief overview of changes to these structures resulting from the Hunter Review and the anticipated realignment of Northern Ireland’s Government Departments. Providing research and information services to the Northern Ireland Assembly 1 NIAR 513-15 Briefing Paper Figure 1: Northern Ireland’s tourism structures Providing research and information services to the Northern Ireland Assembly 2 NIAR 513-15 Briefing Paper 2 Tourism promotion bodies Tourism is the responsibility of the Department for Enterprise, Trade and Investment at Northern Ireland Executive level. The Department is the sponsor of Tourism Northern Ireland and co-sponsor (along with the Department of Transport, Tourism and Sport in the Republic of Ireland) of Tourism Ireland.
    [Show full text]
  • 0789738163 Samplepp.Pdf
    ii The 2009 Internet Directory: Web 2.0 Edition Associate Publisher Greg Wiegand Copyright © 2009 by Pearson Education,Inc. Acquisitions Editor All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, pho- Michelle Newcomb tocopying, recording, or otherwise, without written permission from the Development Editor publisher. No patent liability is assumed with respect to the use of the Joyce Nielsen information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no Managing Editor responsibility for errors or omissions. Nor is any liability assumed for dam- Kristy Hart ages resulting from the use of the information contained herein. ISBN-13: 978-0-7897-3816-5 Project Editor ISBN-10: 0-7897-3816-3 Andy Beaster Library of Congress Cataloging-in-Publication Data Copy Editor The 2009 Internet directory / Crew ... [et al.]. — Web 2.0 ed. Barbara Hacha p. cm. ISBN 978-0-7897-3816-5 Indexer 1. Internet addresses—Directories. 2. Web sites—Directories. I. Crew, Lisa Stumpf Adrienne. Proofreader ZA4225.A17 2008 025.04—dc22 Jennifer Gallant 2008030926 Publishing Coordinator Printed in the United States of America Cindy Teeters First Printing: September 2008 Designer Trademarks Ann Jones All terms mentioned in this book that are known to be trademarks or serv- Composition ice marks have been appropriately capitalized. Que Publishing cannot Nonie Ratcliff attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark.
    [Show full text]
  • Marketing for Tourism Provides an Introduction to the Theory Of
    Marketing for Tourism provides an introduction to the theory of Marketing for marketing and its application in the various sectors of the travel and for Marketing fourth edition tourism industry. This leading text has been fully revised and updated to Tourism take account of recent changes within this dynamic environment. J Christopher Holloway The fourth edition provides a wide international dimension, notably in the 13 longer case studies at the end of the text. A brand new section shows full colour illustrations of recent advertising and promotional strategies. There is broad-ranging coverage of key issues such as branding, CRM, Marketing for sustainability and the changing patterns of distribution in this fast- fourth edition moving industry. A strong pedagogical structure throughout the book includes learning Tourism objectives, mini cases, and end-of-chapter questions and issues for T discussion. Clearly laid out and accessibly written, the book is ideal for ourism students taking modules on marketing for tourism within undergraduate and masters-level degrees in Tourism, Hospitality, Marketing and Business Studies. J Christopher Holloway Key Features • Range of brand new and international cases f • Coverage of relationship marketing, branding and sustainability ourth edition • Impacts of new technologies, internet and e-marketing • Thorough update, particularly of tour operating and retail environments • New chapter on the sales function • Website provides a selection of presentation slides at www.booksites.net/holloway Holloway Chris Holloway was formerly Professor of Tourism Management, University of the West of England. www.pearson-books.com an imprint of Marketing for Tourism We work with leading authors to develop the strongest educational materials in leisure and tourism, bringing cutting-edge thinking and best learning practice to a global market.
    [Show full text]
  • Statistics 2005
    The UK Tourist Statistics 22000055 UK Tourist 2005 Contents: Tourism Volumes and Values in 2005 Introduction Page 2 Objectives Page 2 Tourism by residents of the United Kingdom in 2005: this report presents the principal findings of the United Kingdom Scope of this report Page 3 Tourism Survey (UKTS). Survey method Page 3 This report Page 4 The UKTS is jointly sponsored by the statutory tourist boards of the United Kingdom. 2005 – estimating full year figures Page 5 No part of this publication may be reproduced for commercial purposes without the written permission of the sponsors. Extracts may be quoted if the source is Tourism volume & acknowledged. values, 2005 Page 6 Table 1: All tourism in the United Kingdom Page 9 Table 2: Holiday tourism in the United Kingdom 2a: Trips Page 13 2b: Bednights Page 17 2c: Expenditure Page 21 Table 3: All tourism - destination & purpose Page 25 Table 4: Business & work tourism in the United Kingdom Page 26 Table 5: Visiting friends and relatives in the United Kingdom Page 29 Appendix: Definition of terms used Page 33 UK resident population Page 36 Published and copyright of the sponsors: VisitBritain VisitScotland Visit Wales Northern Ireland Tourist Board December 2006 UK Tourist 2005 – Page 1 Introduction • A weekly sample size of around 2,000 adults aged 16 or over - representative of the UK population in relation to various demographic This report is the sixteenth in an annual series, published characteristics including gender, age group, to present statistical information on the volume and value socio-economic group, and geographical of tourism undertaken by the resident population of the location.
    [Show full text]
  • Giving Agents the Edge TB 2510 2019 Cover Wrap Layout 1 22/10/2019 17:40 Page 2 TB 2510 2019 Cover Layout 1 22/10/2019 14:56 Page 1
    TB 2510 2019 Cover Wrap_Layout 1 22/10/2019 17:40 Page 1 October 25 2019 | ISSUE NO 2,128 | travelbulletin.co.uk Giving agents the edge TB 2510 2019 Cover Wrap_Layout 1 22/10/2019 17:40 Page 2 TB 2510 2019 Cover_Layout 1 22/10/2019 14:56 Page 1 October 25 2019 | ISSUE NO 2,128 | travelbulletin.co.uk Giving agents the edge WORLD TRAVEL MARKET Special Preview Edition Cover pic : london.wtm.com S01 TB 2510 2019 Start_Layout 1 23/10/2019 10:33 Page 2 S01 TB 2510 2019 Start_Layout 1 22/10/2019 16:55 Page 3 OCTOBER 25 2019 | travelbulletin.co.uk NEWS BULLETIN 3 THIS WEEK UNINSURED ABROAD 70% of Brits are not sure whether their travel insurance covers them if Brexit happens, according to research by Holiday Extras. 04 NEWS News from the industry to help agents book more great holidays 08 AGENT INSIGHT Sandy Murray writes about luggage challenges 12 EVENT BULLETIN Brits should ensure that their travel insurance is up to date post-Brexit, to avoid disasters while abroad. All the action from our latest Airline Showcase in pictures A NATIONWIDE study The nation is becoming discovered in September conducted by Holiday Extras increasingly concerned that that almost three quarters of found that cancellation of the usually swift process Brits are unsure if their travel flights, ferries and trains to from a UK airport to a insurance covers them for the continent is a real holiday destination in Europe Brexit disruptions, and that concern for travellers ahead might be a thing of the past, the percentage of travellers 15 of Britain’s proposed exit with 29% of Brits fearing postponing or cancelling from the European Union, hectic passport queues.
    [Show full text]
  • International Travel Trade Reassurance Guidelines Message to Our International Travel Trade Partners
    ©VisitBritain/Mollie Bylett International Travel Trade Reassurance Guidelines Message to our international travel trade partners We have been working on a strong and resilient recovery programme to inspire overseas visitors to travel to Great Britain and enjoy our amazing tourism offer as well as to help you build your travel programmes as soon as the time is right. These guidelines are to support you – our valued partners – with information and tools to sell Britain, build consumer confidence and inspire international travellers to choose Britain as their next international holiday destination, when we’re able to welcome them to our shores again. We are looking forward to working with you. Contents 4 Our international approach torecovery 5 Destination Readiness 6 Travel to and within Great Britain: key information for your customers 7 Advice for tourists who display coronavirus symptoms while on holiday 8 ‘We’re Good To Go’ Industry Standard: find approved businesses 9 `We’re Good To Go’ partner guidelines 10 Visiting the UK after the Brexit transition period 11 Key messaging 12 Tone of voice, key themes and content examples 15 VisitBritain resources 16 VisitBritain marketcontacts VisitBritain/©Visit Wales/Crown Copyright International Reassurance Guidelines 4 Our international approach to recovery Our objective is to ensure that tourism once again rebounds to become one of the most successful sectors of the British economy. Together, we will: Get international travellers who are open and ready to travel overseas To choose Britain as their next holiday destination By inspiring and assuring them that Britain is a safe and welcoming destination, offering distinctly British experiences spanning our rich heritage, culture, natural beauty and cool cities.
    [Show full text]
  • UK 2019-1 VF Representatives Market Report MAY 2019
    United Kingdom Market Report Visit Finland Country Representative May 2019 Caroline Stanton Semiannual Report – UNITED KINGDOM Winter season 2018-19 and outlook for summer 2019 CONTENTS • Factors affecting the results of the winter season 2018-19 • Outlook for the summer season 2019 • Prospects for the autumn/winter season 2019-2020 • Theme check: sustainability, digitalization and year-round tourism • Trends and other relevant travel related topics • Facts and figures - Market review data Factors aFFecting the results oF the winter season 2018-19 Reasons For the increase/decrease in overall outbound travelling From your market? • There were an estimated 4.3 million visits overseas by UK residents in November 2018, which was the same as in November 2017 and 3.8 million visits overseas in December 2018, 4% less than 2017 • 2018 has been a year of uncertainty, both politically and economically. It has been a particularly tough year for the high-street; with well-known retail brands such as Maplin and Toys’R’Us closing down, and House of Fraser and Mothercare, Debenhams reducing the number of stores. In spite of this, holidays remain a spending priority, although a continued weak Pound means the desire to get a value-for-money break has strengthened and is reflected in people’s choices. • While consumers remained unshaken in the first few months of 2019, the index was down by four points year-on-year, according to the GfK Consumer Confidence Index. • Consumer confidence rose a single point from -14 in February, the first time the index had risen since August last year, when it rose by three points to -7.
    [Show full text]
  • Tourism (WJEC Applied Diploma)
    Tourism (WJEC Applied Diploma) Why Study Tourism? This is a Level 3 qualification (on a par with A-Levels) and accepted equally by universities and employers. If you are good at coursework (and not so good at exams) this is the course for you—50% of it is coursework assessed. At the end of Year 12 you will have a Level 3 Certificate and, at the end of Year 13, you will have a Level 3 Diploma in Tourism. This qualification is both academic and practical and so prepares students for further education and employment. The applied approach to teaching will give students real-world skills and knowledge valued by employers. Students who are good at coursework can really boost their grades with 50% of both the Certificate and the Diploma being coursework assessed. This course fits well with Double Applied Business and Double Health and Social Care, but also with Geography, Sociology, Psychology and other more ‘traditional’ A-Level subjects. Year 12 Content In Year 12 you will study one long-haul and one short-haul destination investigating opportunities for further development, threats, challenges and sustainability (coursework assessed) You will then analyse the tourism industry in the UK– its appeal, how it is marketed, how destinations are managed, customer demographics, employment and planning (all exam assessed). Year 13 Content In Year 13 the group will make all the travel arrangements for a tour; in doing this students will learn about budgets and finances, promotion and marketing, legal requirements and logistics—they also go somewhere really interesting! (coursework assessed). For their final exam (25% of their overall mark) students will learn about external and environmental pressures on tourism, the management of iconic attractions and access to sensitive destinations in addition to crisis management (exam assessed).
    [Show full text]
  • Brief Intelligence
    Intelligence Brief Issue 04 - Jan / Feb 2014 nitb.com Look back, think forward Inside this issue The beginning of the year is traditionally a World Police and Fire Games during a two Tourism performance time for taking stock of the year that was week period in August, taking place at 41 and looking forward to the year ahead. venues across Northern Ireland with 7,000 Pages 2 & 3 This issue of the Intelligence Brief aims competitors from 67 countries taking part. The latest analysis on tourism to do just that. Under the theme of ‘Look These events and more have played their performance including Jan-Sep back, think forward’ we will review and part in seeing overall trips to NI increase by tourism performance statistics recap the state of the tourism industry in 8% throughout January to September 2013 accommodation statistics, and 2013, whilst also exploring what it has in when compared with the same period in December 2013’s Tourism Industry store for 2014. 2012. Barometer. This time last year, tourism in 2013 was Looking ahead to 2014, Northern Ireland faced with the dreaded ‘difficult second will play host to the Giro d’Italia’s Grande album’ syndrome. ni2012 had raised the Partenza or ‘Big Start’ from 9th - 11th May - Tourism trends bar and 2013 had a lot to live up to - but a four day celebration of elite professional live up it did. Stealing the show was cycling with three stages visiting Belfast, Pages 4 & 5 Derry~Londonderry’s year as UK City of the Causeway Coast & Glens and Armagh.
    [Show full text]
  • Welsh Affairs Committee Inquiry on International Representation And
    Written evidence submitted by VisitBritain (IRW 13) About VisitBritain VisitBritain is the United Kingdom’s strategic body for inbound tourism. A non-departmental public body, funded by the Department for Culture, Media and Sport, it is responsible for promoting Britain worldwide and developing its visitor economy. VisitBritain plays a unique role promoting Britain around the world, supporting tourism growth and thereby economic growth. VisitBritain has been directed by Government to run a £100 million marketing programme, to inspire travellers to visit and explore Britain, across a four year period (2011/12-2014/15). This programme includes £50 million of partner funding (cash and in-kind). VisitBritain has a strong record of partnership working and locking in private sector funds to sell the destination. VisitBritain is also a key partner of the GREAT Britain campaign, which brings together the Foreign & Commonwealth Office, UK Trade & Investment and the British Council to promote the UK as a GREAT place to visit, invest, trade and study. Together these campaigns aim to attract 4.6 million additional visitors, spending £2.6 billion across the UK, sustaining jobs and supporting economic growth, across a four-year period. In 2013, VisitBritain announced an ambition to attract 40 million visitors a year by 2020 (an increase of 8 million on 2012). This would deliver £31.7 billion annual spend by overseas visitors (in real terms) and support an additional 200,000 additional jobs across the UK. VisitBritain has developed a clear strategy to work with partners to deliver on this ambition which was launched by the Secretary of State for Culture, Media and Sport in April 2013.
    [Show full text]
  • Title of Presentation Can Run Over Two Lines
    Market and Trade Profile USA Market and Trade Profile: USA USA Market and Trade Profile USA Overview • Chapter 1: Inbound market statistics provides insights on key statistics about American travellers and who they are. It takes a look at Britain and its competitive set as well as activities of American visitors in the UK. • Chapter 2: Understanding the market takes a close look at American consumer trends, booking, planning and further travel behaviour of this source market. Perceptions of Britain held by Americans are also highlighted. • Chapter 3: Access and travel trade shows how Americans travel to the UK, how to best cater for their needs and wants during their stay and gives insights into the American travel trade. Further ways of working with VisitBritain and other useful research resources are pointed out. 2 Market and Trade Profile USA Contents Chapter 1: Inbound market statistics 1.1 Key statistics 6 1.2 Visitor demographics 17 1.3 Britain & competitors 21 1.4 Inbound activities 23 Chapter 2: Understanding the market 2.1 Structural drivers 31 2.2 Consumer trends 35 2.3 Booking and planning 38 2.4 Reaching the consumer 41 2.5 Perceptions of Britain 45 Chapter 3: Access and travel trade 3.1 Access 52 3.2 Travel Trade 56 3.3 Caring for the consumer 62 3.4 Working with VisitBritain 64 3.5 Useful research resources 65 3 Market and Trade Profile USA Chapter 1: Inbound market statistics 4 Market and Trade Profile USA Chapter 1: Inbound market statistics Chapter summary • The American outbound market is forecasted to account for 131 million trips abroad with at least one overnight stay by 2020.
    [Show full text]
  • Covid-19 Historic Updates from UK Government, TIER (Tourism Industry Emergency Response Group) & Visitbritain/Visitengland
    The Suffolk Coast DMO advice and signposting for businesses Covid-19 Historic updates from UK Government, TIER (Tourism Industry Emergency Response Group) & VisitBritain/VisitEngland Table of Contents 1. HISTORIC VISITBRITAIN/VISITENGLAND BRIEFINGS up to 25/03/2020 2. HISTORIC TOURISM INDUSTRY EMERGENCY RESPONSE GROUP UPDATES (TIER) up to 19/03/2020 3. HISTORIC SITUATION UPDATES up to 26/03/2020 4. HISTORIC GOVERNMENT ADVICE AND LINKS up to 26/03/2020 5. HISTORIC UK GOVERNMENT DAILY BRIEFING SUMMARIES up to 26/06/2020 6. HISTORIC OTHER TRAVEL MEASURES, ADVICE AND UPDATES up to 26/03/2020 HISTORIC VISITBRITAIN/VISITENGLAND BRIEFINGS up to 25/03/2020 Weds 25 March 2020 Join VisitBritain/VisitEngland’s marketing response VisitBritain/VisitEngland has launched a social marketing campaign to keep Britain top of visitors’ minds during international and UK travel bans. The campaign aims to share inspirational content based on popular British culture such as recipes, TV and film shows, literature and more, for people to enjoy in their own homes. Find out how to get involved COVID-19 tourism industry impact survey VisitBritain/VisitEngland has modified and reopened their tracker survey, they will be conducting it regularly to monitor the impact on all aspects of the UK tourism industry. The results will provide impact data to brief Ministers, the Government and COBR to help support the industry through these challenging times. Please circulate the survey to your members. The survey will close 17.00 Monday 30 March. Tuesday 24 March 2020 1. We have added a new section on the Business Advice Hub dedicated to supporting tourism and event businesses affected by the COVID-19 outbreak.
    [Show full text]