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Telecomunicações SABER FAZER& TELECOMUNICAÇÕES n.º 12 | dezembro 2014 SABER FAZER& TELECOMUNICAÇÕES n.º 12 | dezembro 2014 Alcino Lavrador Administrador da PT Inovação MENSAGEM INSTITUCIONAL A procura continuada e intensa de acesso à conectividade em qualquer lugar e através de múltiplos dispositivos, continuará a ser o fator determinante na transformação e evolução das redes de telecomu- nicações atuais, implicando transformações e impactos importantes nos modelos de negócio tradicionais dos fornecedores de serviços de comunicações. A procura de conetividade tem origem, não só nas pessoas mas, também e cada vez mais, nas máquinas que a digitalização crescente transforma em recetores e destinatários da maior fatia de toda a informação trocada no mundo. Gerir redes heterogéneas torna-se, assim, uma necessidade de forma a garantir a ubiquidade do acesso e a melhor qualidade de serviço em cada instante. Trata-se de um enorme desafio para os operadores de redes, garantir uma qualidade de serviço transversal e transparente à tecnologia usada para suporte aos serviços. As ferramentas usadas no suporte operacional e de negócio devem ser, desta forma, multi- tecnologia, multiserviço e facilmente adaptáveis para acomodar novos requisitos. Os novos consumidores, individuais ou empresariais, mais exigentes e sofisticados, apresentam mudan- ças de comportamento e requisitos que exigem agilidade e flexibilidade do lado da oferta, e antecipação de necessidades. Os serviços tradicionais core perdem continuamente relevância na estrutura de receitas dos operadores, tornando-se determinante encontrar um posicionamento adequado perante esta ameaça, capturando o valor proveniente de novos espaços de oportunidade que se criam pela transformação e evolução tec- nológica e pela convergência IT/Telecom. Os serviços de comunicação, transformados em aplicações, devem ser desacoplados do acesso, permi- tindo a sua utilização em múltiplos contextos, combinados de diferentes formas e suportados em diferen- tes plataformas. Neste novo mercado, altamente competitivo, à oferta de preços baixos, equipamentos terminais apelativos e serviços inovadores, deve acrescentar-se fiabilidade, disponibilidade e privacidade. Com o orçamento disponível dos consumidores de comunicações, cada vez mais partilhado com outros players, interessa, por um lado, ocupar o máximo possível das novas cadeias de valor e, por outro, encontrar mecanismos para ganhar eficiência operacional. Fazer os investimentos certos, utilizando racional e inteligen- temente os recursos humanos e financeiros disponíveis e cada vez mais escassos, será crucial para desen- volver as novas propostas de valor que possam permitir ganhar a preferência dos clientes e consumidores. A inovação continuará a ser determinante no sucesso dos operadores de rede e dos fornecedores de serviços de comunicações. Ganhar novos clientes e manter os existentes, depende de uma oferta inova- dora e diferenciadora que permita criar a perceção de valor nos consumidores. A experimentação, a antecipação de riscos tecnológicos e a partilha por toda a organização do conheci- mento adquirido, fazem parte da missão da PT Inovação, como contributo para a antecipação do futuro. Este número da revista Saber & Fazer contém diversos artigos que endereçam múltiplos domínios e são resultado da atividade de Investigação e Desenvolvimento em projetos de Inovação Exploratória e provas de conceito, procurando identificar as principais características e tecnologias que podem suportar uma oferta diferenciada de serviços e com alto valor acrescentado. Contém também casos de estudo que interessa partilhar para que, a partir dos resultados obtidos, se possam tirar ensinamentos para o futuro. A todos aqueles que tornaram possível a edição de mais este número, clientes e parceiros, com os quais aprendemos continuamente e, sobretudo, aos autores dos artigos, o meu agradecido reconhecimento. NOTA EDITORIAL O “Saber e Fazer” tem sido considerado, ao longo rações e do utilizador como elemento chave para do tempo, como um elemento diferenciador da ati- a Inovação. vidade da nossa Empresa, e constitui um pilar de A secção dois destaca os aspetos relacionados inovação na capacidade de estar e de criar. com projetos de Sistemas de Suporte ao Negó- A edição número 12 da revista “Saber & Fazer” ca- cio, nomeadamente a segurança e os designados racteriza a capacidade da Empresa na aquisição, smartdata; uma abordagem integrada ao CRM PT assimilação e partilha de conhecimento com o simplificado; o serviço empresarial convergente ecossistema social, empresarial e organizacional. em contexto e cenário cloud; a solução integrada Telco in a Box para a MTC, as estratégias de imple- Num contexto de grande dinamismo empresarial, mentação de Big Data em operadores de teleco- conseguiu-se uma participação muito considerável municações e os novos paradigmas no consumo com um total de 32 artigos com temas que refletem de televisão. o que de melhor se tem feito no Grupo PT na área de IDI, refletindo as tendências mais relevantes de A secção quatro endereça os temas do Controlo e Investigação e Inovação na esfera de influência Operações de Rede, com particular destaque para dos provedores de serviços de comunicações. as novas arquiteturas de Cloud Computing; da vir- tualização de funções de rede como serviço, dos Desta forma, a revista está organizada em 6 gran- novos paradigmas da arquitetura de rede: NFV e des áreas de atuação, que estruturam uma heran- SDN; da gestão de desempenho na rede móvel da ça e um caminho futuro, cujos desafios são agora Oi, do Serviço de Order Management como van- muito presentes, exigentes, mas sempre estimu- tagem competitiva no suporte às Operações; da lantes. tecnologia ANDSF para uma experiência seamless A primeira secção contém temas de Investigação, entre móvel e WiFi, do controlo de congestiona- Inovação e Empreendedorismo, com particular mento em redes multi-tecnologia e do projeto destaque para a apresentação do ciclo de IDI que WONDER que estudou a interoperabilidade com apresenta o processo da geração da ideia à cria- recurso ao WebRTC. ção de valor; fala das sinergias para a criação de A secção cinco apresenta o tema da Conectividade, uma oferta integrada e diferenciadora; do ecossis- representada pelo estudo e desenvolvimento da dis- tema H2020, um programa para a investigação e tribuição de serviços de Video Overlay sobre GPON inovação na União Europeia e do programa BlueS- na PT Portugal, da infraestrutura e serviços de supor- tart, que potencia ideias criativas transformando-as te às telecomunicações para o mercado imobiliário, em valor de negócio. das tecnologias PON de nova geração, distribuição A secção dois aborda o tema do Utilizador no cen- de TV Satélite através de GPON, da otimização das tro da Inovação (Customer Experience), destacan- redes de transporte para as redes móveis (com apre- sentação do o caso da Timor Telecom), da gestão de do-se as temáticas dos ecossistemas de service recursos com base em SDN e do acesso ubíquo de experience como paradigma de relacionamento alta velocidade disponibilizado pelo 5G. entre o utilizador e o operador; do utilizador no centro do design para sistemas de suporte às ope- Por último, a secção 6 apresenta as “Smart Cities”, ÍNDICE com particular destaque para a arquitetura de um Inovação, Investigação e ecossistema M2M, a framework NSCL em contex- 01 Desenvolvimento to M2M e o seu processo de interoperabilidade e [9-48] o designado Motion Capture para um conjunto de aplicações aplicações eHealth e well being. Resta-nos agradecer à equipa de edição e supor- 02 Customer Experience [49-84] te que se empenhou arduamente para que esta publicação fosse possível, com particular desta- que para a Inês Oliveira, pelo enquadramento e Suporte ao Negócio foco da sua equipa de Dinamização da Inovação 03 [85-128] neste objetivo, para a Marta Pinto, pela revisão e coordenação da edição final de todos os artigos, para a Raquel Nogueira, pela coordenação de 04 Engenharia e Operações todo o processo de seleção e aquisição com as de Rede empresas Gráficas e para toda a equipa de edição [129-194] e artes gráficas finais: Cátia Pinto, Joana Quintela, Vânia Carvalho e Sara Marques. 05 Conectividade Um agradecimento muito especial a todos os au- [195-252] tores e revisores técnicos pela sua disponibilidade para a produção e revisão dos artigos propostos, com a qualidade exigida numa publicação desta 06 Smart Cities natureza. A sua dedicação e o seu conhecimento [253-276] são a base da criação e da inovação para o futuro da nossa organização, ou seja, a base do “Saber & Fazer” que nos caracteriza. Pedro Carvalho Arnaldo Santos Inovação, Investigação 01 e Empreendorismo 01 | Ciclo de IDI: da geração da ideia à criação de valor [pp. 11-18] 02 | Partilha de experiências em projetos de Inovação Exploratória e Planeada [pp. 19-24] 03 | Ecossistema H2020: programa para a investigação e inovação na União Europeia [pp. 25-30] 04 | Programa Blue Start: tudo começa com uma ideia [pp. 31-36] 05 | Radar Tecnológico [pp. 37-48] 01 CICLO DE IDI: DA GERAÇÃO DA IDEIA À CRIAÇÃO DE VALOR Cristina João Pires Inês Oliveira Isilda Costa (PT Inovação) (PT Inovação) (PT Inovação) Luís Miguel Silva Pedro Carvalho Arnaldo Santos (PT Inovação) (PT Inovação) (PT Inovação) RESUMO O mercado globalizado atual cria desafios cada vez mais complexos e dinâmicos, num contexto de mudança rápida. Para garantir a continuidade de um negócio sustentável, as empresas têm de provocar constantes on- das de mudança interna e adaptação. A inovação tem sido, para
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