Gatwick Diamond Futures Plan
Gatwick Diamond Futures Plan - Report Inspire - Connect – Grow
October 2008
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Gatwick Diamond Futures Plan
There is a need to improve the education, learning and skills EXECUTIVE SUMMARY profile of the area to meet future business needs. SMART GROWTH ambitions depend on it; and The Gatwick Diamond Initiative: Vision • The area’s towns do not have the identity and quality of place The Gatwick Diamond Initiative (GDI) is a business led public – that will attract and retain the talented people needed to secure private partnership set up by the Surrey and West Sussex Economic high value added growth. The area needs to improve its Partnerships. The GDI aims to facilitate and co-ordinate the actions infrastructure to grow sustainably and connect the economy to necessary to maintain a vibrant economy. The vision is bold and global value chains. uncompromising: From Good to Remarkable: The Flight Plan “By 2016 the Gatwick Diamond will be a world class, Over the past 18 months since the Gatwick Diamond strategy was internationally recognised business location launched, new working arrangements, plans and investments are achieving sustainable prosperity” being moved forward. We see one of the roles of this plan as Within the GDI steering group local authority partners (Surrey and facilitating the delivery of these. The Futures Plan – “flight plan” - is West Sussex County Councils and the six districts (Crawley, focused on three strategic initiatives. Each initiative has been Horsham, Mid-Sussex, Mole Valley, Reigate and Banstead, developed in consultation with local partners and is based on a Tandridge)) have re-confirmed their commitment to the vision and to commitment to work together to deliver world class assets and working together. Together with local Business Link, Learning and services. Skills Council, SEEDA, higher education, further education and Inspire private sector partners the GDI is now uniquely positioned to transform the region and create a truly world class place to invest, ⎯ The Gatwick Diamond Initiative will work with further and higher work and live. education institutions to encourage and assist in improving education and training provision in the area and linking these to Stacking Up: Where are we now? future business needs. Further and higher education offers and The GD economy performs well by UK standards. However, opportunities to learn and enhance skills need to inspire the globalisation and the vision demand better performance. current workforce and future generations if the area is to Benchmarking the area against high performing international succeed in attracting and retaining high value added businesses. business locations reveals more work is needed to safeguard the Universities are a key to driving the knowledge economy and the area’s economic vibrancy and way of life: GDI needs to work with them – especially in the South East - and strengthen the links to the business community. • Relative to other European and North American airport focused international business locations the area is mid-ranking or lower. ⎯ The Gatwick Diamond Initiative will work with stakeholder There is a deficit in knowledge economy related assets and partners to establish how best to attract high quality knowledge levels of investment; based industries to the area. We will explore the potential of the existing employment areas to provide new and improved
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business premises and investigate the possibility of a new, high infrastructure improvements to transport networks and economic performing business district to accommodate a range of development initiatives – all components of a world class activities, including research and development, offices and business location. The Gatwick Diamond Initiative will provide convention facilities. To achieve the vision will require world partners with a stronger voice and the leverage necessary to class standards in sustainable development and design. secure the investment needed to deliver sustainable prosperity today and tomorrow. Connect A sense of urgency: 2012 ⎯ The Gatwick Diamond Initiative will work with the BAA Gatwick Team to ensure the transformational changes planned for the The Gatwick Diamond Initiative will be putting in place agreements airport are delivered on time and with maximum benefit for the with partners in each strategic area – agreements which will formally area’s stakeholders – success of this £874m plus investment bring partners together to deliver these transformational changes. programme is critical to the vision. There is a sense of urgency. In 2012 the area will be on the world stage. To be truly recognised as world class the Gatwick Diamond ⎯ The Gatwick Diamond Initiative will work with partners to ensure Initiative needs to deliver what has been set out here. that transport solutions can be secured to provide improved services and better connect the towns to each other and to serve future business needs – globally and regionally. An essential An Action Plan part of this will be rail station regeneration to ensure better connectivity and attractive entry points to the area. The Gatwick Diamond Initiative has agreed an action plan to deliver these three strategic initiatives. The action plan takes forward the Grow necessary changes to the corporate structure and governance ⎯ The Gatwick Diamond Initiative will work tirelessly in pursuit of arrangements, to ensure they are fit for purpose. ‘Smart Growth’. The approach to development focuses on improving economic prospects through facilitation of high value added activities, improved educational assets, quality of life and Welcome aboard! quality of place; a sustainable agenda that serves the economy, the community and public well being as well as the environment. An integrated approach of developing universities in the area and linking these to attracting and retaining talent is a key priority of the Smart Growth initiative. ⎯ The Gatwick Diamond Initiative will work with the local authority Leader’s Forum to facilitate and encourage co-ordinated strategic planning and critically, the investment needed to deliver the vision. This includes town centre regeneration, much needed
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Gatwick Diamond Futures Plan
INTRODUCTION GHK were appointed to work with the GDI to The Gatwick Diamond Futures Plan is the result The Gatwick Diamond Initiative (GDI) is a identify and build consensus around the key of a consultative and collaborative process business led public – private partnership set up deliverables that will enable the area to realise drawing support from local stakeholders to by the Surrey and West Sussex Economic this vision. Outlined in this plan are a set of produce a plan for how the area could realise its Partnerships. It was a response several years deliverable actions that will enable the Gatwick vision: ago to a request from business to give the area Diamond to improve its position as an area of some identity which would support business economic success in the South East. growth. “By 2016 the Gatwick Diamond will be a
The initiative is supported by the South East world class, internationally recognised Regional Development Agency (SEEDA), the business location achieving sustainable South East Regional Assembly (SEERA), the prosperity”
Government Office of the South East (GOSE), local government and a number of locally based The aspiration is that the area becomes a business and economic bodies in this part of West Sussex and Surrey. primary destination for high value added investment from the most advanced and In its latest Regional Economic Strategy for the successful companies – whether they are home South East, SEEDA have recognised the GD as grown or from outside the sub-region. a sub regional ‘Diamond for investment and growth’ - a policy intended to lever political Achieving such status relies on the area support and financial investment from the public safeguarding its many valuable assets. These and private sectors. must be combined with new assets to offer today and tomorrow’s citizens, businesses and future To reach this point the Gatwick Diamond has investors a truly unique value proposition. worked with partners to produce an economic development strategy, agree a 2016 Vision, achieve national and regional recognition, and move towards better co-ordination of sub- regional activities.
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Gatwick Diamond Futures Plan
THE FUTURES PLAN
The Gatwick Diamond Futures Plan was prepared through four steps: First, a rapid assessment of the current situation Setting Bearings: Agreeing the in the Gatwick Diamond was undertaken. The Plan key economic, social and infrastructure attributes were reviewed and benchmarked against other Stacking Up What is the current economic situation in the Gatwick Diamond? high performing international business locations. How does the Gatwick Diamond compare to Second, a mapping exercise was completed with key stakeholders using “themed meetings” to international business locations? assess planning, transport, business support and What are the key strategic gaps and assets education and skills issues, opportunities and needed to achieve world class status? challenges. Flight Plan What strategic initiatives are needed to deliver the Third, ideas and concepts for how the vision vision? could be realised were discussed with stakeholders through workshops, meetings with What is the role of the Gatwick Diamond Initiative Local Authority Chief Executives and the Gatwick in delivering the vision?
Diamond Leaders Forum. Blue Skies Finally, the partners worked together to define its What will success look like? overall direction, strategic initiatives and the actions the Gatwick Diamond Initiative would deliver to contribute to the area’s existing vision.
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Gatwick Diamond Futures Plan
STACKING UP: THE EVIDENCE The economy is strong and characterised by: High Gross Value Added per capita, From Good to Remarkable Gross Value Added (GVA) per capita, Business dynamism is favourable (£000s) (2004) The Gatwick Diamond area is in a strong position A favourable proportion of knowledge economy jobs are in the as a regional economic and transport hub with a private sector GVA of £13bn. The Gatwick Diamond is in a 25 20 However causes for concern remain: similar position statistically to the South East 15 Investment is below that of other areas in the UK, especially the region, and is one of the best performing South 10 East Diamonds. It has also recently been 5 SE 0 High dependence on a small number of key companies, classified as an “Enterprise Powerhouse” by the The Gat w i ck So u t h East En gl an d Work Foundation. GRAPHDi amond / Diagram Low take-up rates of high quality office space.
Value through People Commuting patterns and income differentials between residents and % of Population With NVQ4+ (2005) Labour markets, education and skills perform workers confirm that a transformation is required if the area is to 30 become an international business location. Many of the most adequately but will struggle to meet growth aspirations. The area performs adequately by 25 productive individuals living in the diamond commute to work 20 outside. regional or national standards of educational GRAPH15 / Diagram attainment, but research by Step Ahead confirms 10 5 There are limited training aspirations for many residents, and a low that that this does need to be higher. 0 percentage of the population currently in higher or further education. Gatwick Diamond England South East
Smart Growth Compromised? Sma r t Pl ace s – Cor e Critical issues which must be addressed in order to achieve smart Characteristics – Gatwick Smart Growth plans use quality of life and quality business provision: Diamond Scorecard of place to add value to the local economy. The Lack of Quality of Place – especially in most urban centres area around the Gatwick Diamond has many Conserve open space, farmland, Vacant office space landscape and environmental assets which can natural beauty Local congestion be leveraged to support such plans, but the view Mixed land uses – take advantage There is a tendency for local development plans to maintain the around a smart growth agenda needs to be of compact building design status quo across the area. unified. ? Walkable neighbourhoods ? Provide a variety of transport choices ? Dist inct ive, at t ract ive 5 communities with a strong quality and sense of place - inspiring ? t Gatwick Diamond Futures Plan
European Ranking The Gatwick Diamond’s main strength is in STACKING UP: BENCHMARKING economic dynamism. Gatwick is pushed up the ranking by above average air transport The Gatwick Diamond sits in the middle of a links, business climate, business services, league table of European airport international and qualified labour and quality of life business locations. However, put in the global indicators. The wider area is also context the Gatwick Diamond is outperformed by characterised by strong private equity many North American locations. Global Positioning* investment, employment in high-tech Europe League services, high numbers of managers and TOTAL Airport IBL /100 high participation rates. 1 Boston 72.88 2 San Francisco 71.69 The development of the knowledge 3 Seattle 64.96 4 Los Angeles 62.84 economy and the cost of labour / property 5 Denver 61.05 are however key strategic gaps which 6 New York 59.88 7 Minneapolis/St. Paul 59.59 need to be addressed for the area to move AIR TRANSPORT LINKS ECONOMIC DYNAMISM BUSINESS CLIMATE LABOUR OF COST QUALIFIED LABOUR OF COST PROPERTY ACCESS TO MARKETS QUALITY OF LIFE KNOWLEDGE ECONOMY BUSINESS SERVICES Airport IBL Code TOTAL 8 Newark 58.97 up the ranking. 1 Paris (Charles de Gaulle) CDG 9.5 3.5 2.5 4.6 7.8 1.9 8.0 6.2 5.9 9.2 59.1 9 Detroit 58.93 10 Chicago 58.55 2 Amsterdam AMS 7.4 4.8 4.2 4.6 7.2 7.9 5.2 6.5 4.1 6.9 58.8 World Ranking 3 Frankfurt FRA 8.9 2.3 1.7 3.8 4.7 8.7 6.1 6.2 6.3 6.8 55.5 11 Dallas/Fort Worth 58.39 12 Atlanta 57.54 4 Oslo OSL 2.3 4.7 2.0 8.0 10.0 6.1 1.1 4.4 6.9 8.1 53.6 North American locations dominate the top 13 New York (LaGuardia) 57.30 5 Brussels BRU 3.4 2.0 2.0 6.2 8.6 7.2 5.9 6.7 3.2 7.6 52.9 14 Philadelphia 56.80 of the global ranking because of their great 6 Paris (Orly) ORY 2.9 3.5 2.5 4.6 7.8 1.9 8.0 6.2 5.9 9.2 52.5 15 Houston 53.59 7 Munich MUC 4.4 4.1 1.7 4.3 5.3 6.5 4.8 6.2 9.0 6.0 52.4 16 Phoenix 51.92 strength in knowledge economy - spending 8 Zurich ZRH 3.0 4.5 8.3 3.0 4.0 6.4 4.3 6.2 7.3 N/A 52.2 17 Washington, D.C. 51.62 on R&D, spending on higher education, 18 Indianapolis 51.41 9 Madrid MAD 5.5 4.4 3.7 5.3 5.3 5.6 4.5 7.7 2.5 7.7 52.2 patenting, and the availability of private 10 London (Heathrow) LHR 8.4 4.0 3.8 2.0 7.3 1.5 6.9 6.7 2.9 8.7 52.1 19 Salt Lake City 50.86 20 Charlotte, NC 50.75 equity for investment. As this is a strategic 11 London (Gatwick) LGW 3.7 5.4 3.8 3.7 5.9 2.9 4.7 6.7 3.2 8.4 48.3 Paris (Charles de Gaulle) 49.18 12 Helsinki HEL 1.9 4.3 3.3 4.0 7.8 6.4 1.7 4.9 6.1 5.8 46.1 21 Tokyo 48.52 gap for the Gatwick Diamond it pushes the 13 London (Stansted) STN 2.8 5.3 3.8 4.1 4.5 3.8 5.1 6.7 3.4 6.3 45.7 22 Memphis 47.56 14 Barcelona BCN 3.7 4.1 3.7 6.0 5.3 6.0 4.1 7.1 1.4 3.8 45.2 23 Louisville, KY 46.51 area down the world rankings considerably – 15 Stockholm ARN 2.4 3.3 2.0 4.0 5.0 6.4 2.0 5.6 7.3 7.1 45.1 24 Orlando, Florida 43.91 emphasising the need to address this issue. 16 Cologne CGN 2.5 1.4 1.7 4.4 4.1 7.1 6.4 6.2 6.2 4.8 44.7 Frankfurt 43.50 17 Dublin DUB 2.4 8.2 6.1 6.0 5.3 3.5 2.8 3.2 1.4 5.5 44.6 25 Las Vegas 43.45 26 Miami 43.34 Additionally, the airport metrics do not capture 18 Manchester MAN 2.8 4.4 3.8 4.4 3.8 6.6 3.6 6.7 1.3 6.1 43.3 London (Heathrow) 42.64 the leisure orientated nature of air services from 19 Copenhagen CPH 3.2 3.9 2.0 4.0 6.3 6.6 4.1 3.6 4.6 4.7 43.0 27 Toronto 39.82 20 Vienna VIE 2.8 3.1 4.0 3.6 2.2 6.8 3.5 7.2 3.9 4.8 41.9 London (Gatwick) 39.70 Gatwick. For instance the top ten international 21 Nice NCE 1.6 1.8 2.5 6.6 3.4 9.0 4.6 6.2 2.5 3.1 41.5 28 Singapore 39.09 destinations from Gatwick are Malaga, Palma, 22 Rome FCO 3.7 2.4 1.7 4.4 0.9 6.3 4.5 7.7 2.8 6.9 41.4 29 Taipei 37.77 23 Dusseldorf DUS 2.2 0.6 1.7 4.4 2.2 7.7 6.8 6.2 3.9 5.6 41.4 Dublin 37.58 Alicante, Tenerife, Orlando, Amsterdam, Faro, 24 Milan MXP 3.3 3.9 1.7 4.1 0.0 6.7 7.1 6.2 3.0 5.3 41.2 30 Hong Kong 32.67 Rome 29.05 Geneva, Barcelona and Atlanta. 25 Athens ATH 2.1 3.4 4.3 5.0 3.8 6.4 2.4 8.3 1.1 N/A 40.7
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*Due to the availability of like statistics, the global ranking uses a reduced set of indicators, heavily weighted towards the knowledge economy. Individual scores are out of a maximum 10. Gatwick Diamond Futures Plan
The European and world rankings provide an the Gatwick Diamond needs to strengthen. This Poised for Takeoff – The Business Base important context for considering the deficit could be tackled from a number of competitiveness of the Gatwick Diamond as an directions. Greater emphasis could be placed on international business location. When looked at in preparing the workforce for knowledge sector closer detail, the rankings can be prescriptive in jobs through the education system. Efforts to directing efforts for improvement and help the leverage business and government spending on Gatwick Diamond strengthen its position vis-a-vis R&D could be increased, further support could be its competitors. given to promote entrepreneurship and growing innovative businesses. Marketing campaigns Build from strength – the rankings show that in should be directed at key clusters to encourage many categories the Gatwick Diamond has better growth of these in the area. than average performance, the result of past investments. The rise of business services is a Continue to improve air transport links – case in point. Insurance and advanced Research not included in the rankings indicates engineering are favourably positioned in the GD. that while volumes at Gatwick are competitive, A growing recognition and commitment to build the kinds of services offered by the airport are not the higher education base and leverage the a usual match for an international business benefits of university led value added growth location. Growth at the airport should be oriented signals a shift to smart(er) growth. These areas to increasing the business offer, including direct of strength combined with the centres of research connections to other leading business locations excellence in the South East can serve as nuclei and emerging markets. of further growth. Be prepared to compete on a world scale – The Address core areas of weakness – The comparison of the European and World rankings Gatwick Diamond ranked poorly in a number of show that while the Gatwick Diamond sits areas that are challenging to remedy in the short comfortably above the middle among its top 25 run – the cost of land and labour in particular. European competitors, it sinks below the top 25 North American international business locations Increasing productivity, improving skills and when compared on the global standard. If the competencies and a value-added focus are keys Gatwick Diamond aims to be a truly international to transformational actions. On the labour front, business location it must keep its eye on the steps should be taken to promote investments in global competition and be responsive to trends labour productivity and increase spending on and innovation from abroad. education to ensure a qualified workforce in the long term – the fuel of the Knowledge Economy. The knowledge economy is a category in which
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STACKING UP: FEEDBACK
Success depends on a clear sense of direction and fully defined objectives – a message reinforced during the interview process.
Stakeholder Concerns – Signposting Success
Gatwick Diamond at a ‘tipping point’ – many Leadership with shared direction amongst key drivers and forces for change partners
Conflicting objectives between LDFs Continuing LDF convergence around a clear and opposition to development and change in vision. Distinguish different roles and some areas contributions to the Vision from different areas of the Gatwick Diamond Local congestion and local accessibility constraints Working in partnership with BAA Gatwick to deliver sustainable success Uncertainty about future airport growth Refinement of leadership and delivery Absence of dedicated higher education facilities arrangements around a common agenda
Creating an environment that nurtures skills and Limited innovation activities targeted property initiatives Wide range of enterprise and entrepreneurship Harness planned changes entailing a more support could be further integrated. coherent business service offer
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Gatwick Diamond Futures Plan
SETTING THE COURSE Becoming World Class Based on three core messages the need to respond with three Strategic Initivaties becomes Benchmarking the sub-region against other successful international business locations demonstrates a need for change and a new business offer: clear: Creating a Buzz in the local economy – moving the economy from good to remarkable