LUKE AIR FORCE BASE MARKET IS 133,000+ STRONG AND GROWING
You’re Business Connection to Luke Air Force Base, AZ “AIM HIGH” And “COME SOAR WITH US!”
Sponsorship and Advertising Executive Summary and Way Forward…
Larry Keen (Sponsorship and Advertising Manager) 623-856-3245 and email [email protected]
Visit https://www.lukeevents.com/sponsorship-advertising/ for more information
This is a solicitation for commercial sponsorship by a nonappropriated Fund Instrumentality the United States Government. It does not obligate appropriated funds or nonappropriated funds of the Government. No Federal Endorsement of Sponsors and Advertisers Intended. Table of Contents
Page 2. Sponsor Solicitation Letter
Page 3. Introduction and contact information
Page 4. Luke Connection
Page 5. Economic Impact, Mission and Demographics
Page 6. Advertising Opportunities
Page 7. Sponsorship Opportunities
Page 8. Sponsorship Benefits
Page 9. Sponsorship Events
Page 10. Contact Information 2
SPONSOR & ADVERTISING SOLICITATION LETTER
Date: 01 January 2020
Lawrence Keen 56 FSS/FSK 7383 N. Litchfield Road, Ste. 1008 Luke AFB, AZ 85309 P: 623.856.3245 F: 623.856.8618 DSN: 896.3245
Greetings,
Please accept this letter as an introduction to Luke Air Force Base (AFB) 56th Force Support Squadron (FSS) Marketing for which we request your sponsorship and advertising opportunities.
Luke AFB is the largest Fighter Wing in the world with 133,000+ people and still growing. Luke Air Force Base mission is training the world’s greatest F-35 Lighting II and F-16 Fighting Falcon Fighter Jet Pilots while deploying mission-ready war fighters. The Luke AFB 56th FSS Marketing connects with business for sponsorship and advertising opportunities while supporting the Military and their Families.
This is a great opportunity for your company to support a worthy cause and at the same time receive valuable exposure. 100 percent of sponsorship funds goes back to the Military and their Families. As a participating sponsor, you will receive:
Here a just a sample of the Advertising and Sponsorship opportunities:
* Numerous Advertising media platforms to choose from reaching the base population * Engage one on one with Military Hero’s, their families, retires, DoD civilians and more * 100% of sponsorship dollars goes to events being sponsored for military and their families * Company logo on pre-event promotional material (meeting time requirements) such as posters placed in high traffic area, digitally downloaded, 22+ base wide digital monitors, website and more… * 10 x 10 company provided branded canopy or FSS provided canopy * 3 x 6 company provided banner displayed at canopy
Enclosed please find details of the sponsorship, participation and advertising opportunities for the events. I have also included a brief synopsis about Luke AFB and Luke Marketing and the work we do. Your involvement will make this year’s events a special and successful celebration.
We appreciate your consideration and look forward to hearing from you soon. Please call me, Larry Keen at 623 856 3245 or email me at [email protected].
Sincerely,
Larry Keen, USAF Luke AFB Sponsorship and Advertising Manager Retired United States Air Force Chief Master Sergeant 3
You’re Business Connection to Luke Air Force Base, AZ “AIM HIGH” And “COME SOAR WITH US!”
56th Force Support Squadron (FSS) Morale, Welfare and Recreation (MWR) United States Air Force Sponsorship & Advertising Opportunities on Luke Air Force Base
Connect with us now… • Return on Investment Revenue & Generate Leads • Amplify & Create Brand Awareness • 100% of Your Sponsorship Dollars goes to enhance events back to the Luke AFB Military Hero’s & their Families
Support our Military Hero’s, their Families & Morale, Welfare and Recreational programs while also acquiring new, loyal customers & create buzz. Partner with the United States Air Force Commercial Sponsorship and Advertising Program at Luke Air Force Base. This program is the only opportunity authorized by the United States Air Force for businesses to provide and receive full recognition for supporting the 56th Force Support Squadron’s Morale, Welfare and Recreational events.
Call Larry Keen, 623-856-3245 and email [email protected] 4
Luke Connection – Come Soar with Us!
Duty, Country, Honor – Connect with the Luke Air Force Base (AFB)
56th Force Support Squadron (FSS) – Supporting Military Heroes and their Families
We Honor the sacrifices and bravery of our Military Heroes who risk their lives on behalf of our grateful nation and citizens. We salute and support them and their families 24/7.
Expand your brand awareness and leads through the Luke Air Force Base (AFB) 56th Force Support Squadron Marketing Sponsorship and Advertising Opportunities!
We have numerous local, national and Fortune 500, profit/non-profit companies that connect with us through Sponsorship and Advertising Opportunities.
Luke AFB is comprised of over 100,000 people and growing, U.S (Air Force, Army, Navy and Marines) and Foreign Military, Retirees, DoD Civilians and their families.
The Luke AFB 56th FSS Marketing Department is a government entity with Federal employee’s assigned serving as the primary government liaison between Luke AFB and companies.
100-percent of Sponsorship/Advertising dollars goes back to our Military Hero’s/their families!
The Sponsorship/Advertising program is the only opportunity authorized by the United States Air Force for businesses or individuals to provide and receive full recognition for supporting Luke AFB 56th FSS’s Morale, Welfare and Recreational (MWR) Programs/events.
We enhance the quality of life for our Military Hero’s and their families though activities, events, programs and services. There are over 20 actives such as the Club Five Six, Falcon Dune Golf Course, Bryant Fitness Center, Library, Community Center, Outdoor Recreation, Arts and Craft Center, Youth Center, Child Development Center, Fort Tuthill located at Flagstaff, Arizona and more.
Check us out at: www.LukeEvents.com and https://www.facebook.com/LukeEvents
If you are interested in offering a donation to support our military heroes and their families, please contact us! 100% of your donation goes back to the Military Hero’s and their Families
Contact 56 FSS Marketing at 623-856-3245 or [email protected] to make a difference through Sponsorship, Advertising or Donation. Duty, Country, Honor
This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. It does not obligate appropriated funds or Nonappropriated funds of the Government. 5 56th Fighter Wing - Luke Air Force Base
We train the world's greatest fighter pilots and combat ready Airmen! LUKE MISSION F-35a Lightning II Located in Glendale, Arizona, just west of Phoenix, Luke Home to 94 F-35s - by Air Force Base is home to the 56th Fighter Wing, the 2024 there will be 144 largest fighter wing in the Air Force and the only active- F35s duty F-16 training wing. The 4,200-acre Luke Air Force Base opened in 1941, approximately 20 miles west of Phoenix. By 2024, the base is scheduled to have 144 F-16 Fighting Falcon F-35s, making it the largest F-35 base worldwide.
Home to 77 F-16s We train 75% of the world’s F-35 pilots Partners in training
United States Italy Australia Netherlands Norway Singapore
Luke Economic Impact Thunderbolt Nation Demographics Direct: $974 Million Consists of Active Duty Air Force, Air Force Reservist, Army, Indirect: $761 Million Navy & Marine Reservist, Military Families, DoD Civilians, Induced: $697 Million Military Retirees and other Foreign Military and their families: Total Economic Impact in AZ $2.4 Billion 133,000+ Strong and Growing (Numbers are subject to change) *Active Duty Military - 4,300+ / *Reservist - 1,300+ Thunderbolt Nation *Military Families - 6,700+ / *DoD Civilians - 1,300+ *Military Retirees & their Families - 80,000+ retired military Demographic Flash Points living in the metropolitan area that increases to 119,000+ (Data is subject to change) military retirees during "snow-bird" season during the winter. Active Duty Military Force: Male 83% / Female 17% Enlisted 90% / Officers 10%
Married 53% / Single 47% 56TH Force Support Squadron Dependents in Household The 56TH Force Support Squadron (FSS) is the second largest squadron on Luke AFB with 500+ military and DoD civilians with 50+ facilities. We are responsible for enhancing the quality of life for Yes 44% / No 56%Age Groups: all of Luke AFB. We raise to mission by providing a wide-range of 17 - 24 years old 37% mission-supporting recreational, educational and life-sustaining activates. We pride ourselves in offering superb programs, services 25 - 34 years old 43% and products. Some of our programs consist from child-care, 35 - 44 years old 17% outdoor recreation, club, fitness center, golf course, education 45+ years old 3% center, community center, library, famcamp, sponsorship/advertising opportunities and more…
Contact Information COME SOAR WITH US! Luke AFB Marketing 7383 N. Litchfield Rd. Suite 1008 Luke AFB, AZ 85309 623-856-3245
www.lukeevents.com 6 Advertising Opportunities We have numerous top paid advertising media types to choose from to market your brand to the LukeAir Force Base community across the base. Certain advertising opportunities may be limited due to high demand and limited. Call us for advertising rates.
* LukeEvents.com: http://www.lukeevents.com/ Web Ads are displayed on the Luke Events web pagewith a hyperlink to your site. Our webpage gets thousands of monthly hits and growing!
* Digital Monitors: Located at 20+ locations on the base in high traffic areas. The digital monitorsoperate on a 24/7 basis. More locations are continuously being added.
* Posters/Banners: Posters and banners can be displayed located in high traffic areas throughout thebase.
Why advertise your business with US though out Luke AFB - Have direct and make an important connection to Luke Military, their families, retirees, DoD Civilians and Luke Community.
- Generate brand loyalty– Target Luke customers and form a lasting connection with them. It will instill a sense of familiarity and trust within the consumer, ensuring that they remain loyal to your business
- Increase company traffic– Many consumers are more likely to visit a business after viewing an advertisement. More consumers mean more sales and more business for you
- Give your company a positive image– Advertising tells your consumers and your competitors that you are ready for business. Dynamic advertising can entice consumers to your business regardless of the economy/competition.
- Attract new customers– The market is constantly changing and new consumers are moving in and out of your area. New consumers mean a new target audience that your advertisements will reach.
- Promote repeat business– With all of the choices consumers are able to make, many once loyal consumers have strayed from previous businesses in search of other options. Advertising reminds your consumers why they choose your business.
- Help your business compete– There are only so many consumers in the market that are willing to buy your product at any given time. Advertising helps businesses stay ahead of the game while competing with other businesses.
- Produce continuous business– Advertising makes sure that the consumer knows that when they are in need, your business will be there to help them. A continuous amount of consumers visiting your business will increase your sales.
- Keep your business at the top of your consumer’s mind– With so many options available to consumers oftentimes they will want to shop around and compare different products. Ensure your company is always front of a consumer’s mind.
- Keep your consumer up to date– When a new product or event is ready to launch, advertising allows your consumer to be informed and aware of the details. Don’t force your consumer to hunt down the information.
- Make your company money– Advertising attracts customers to your business and increases your sales. Invest in advertising for your business and you will watch it grow and succeed. 7
Sponsorship Opportunities
Engage one-on-one with our Hero’s from the military, dependents, retirees and DoD civilians on base! Luke Air Force Base has numerous premium sponsorship events such as concerts from celebrities, professional sporting events and camps from professional sports teams and athletics, special base wide events such as 4th of July, Holiday Magic and more. Choose from various sponsorship packages. Sponsors can select the top package with being on site to engage our Military Hero’s and their families. On the next page is listed the top sponsor benefits. If you don’t want to be on site, you can purchase a banner on site with logo recognition or a banner on site without logo recognition. Sponsorship Rates and packages are dependent on past and projected participation. Prices vary.
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Sponsorship Benefits: Also besides cash sponsorship, sponsors can provide In-Kind products support if this would enhance the event. The Sponsorship Manager will determine what In-Kind support is needed and accepted to receive sponsorship benefits. Prices are subject to change.
Why aren’t you sponsoring events at Luke AFB reaching the Military Community?
* Return on Investment * Increase Brand Visibility * Increase Sales * Reposition your Product or Service * Block Competition * 100% of Sponsorship Dollars goes towards the Sponsored Event * Targeted Marketing * Lead Generation * And much more…
Amazing Sponsor Benefits -Return on Investments & Return on Objectives At Event Site: * Engage one on one with our Military Hero’s, their Families and more… * Company logo on pre-event promotional material (meeting time requirements) such as posters placed in high traffic area, 22+ base wide digital monitors, website and more… * 10 x 10 company provided branded canopy or FSS provided canopy * 3 x 6 company provided banner displayed at canopy * Hand out approved literature engaging spectators * Conduct registration for prize drawings with Opt in / out option. Prize value determines guidance on acceptance and distribution of prize * Provide samples to engage potential customers * Handing out branded products under $20 dollars for customers to take such as pens, coupons, glow in the dark bracelets, magnets, fans, plastic items and more… * Display products for people to view and interact * Sponsors recognized at event through Base Leadership and PA announcements * Banners or posters at event “Thanking the Sponsors” for sponsoring the event * Pictures of Sponsors taken at event and posted on Lukeevents Facebook page * Company logo posted on Lukeevents Facebook w/6,500+ likes Thanking the Sponsor for sponsoring the event with hyperlink to Sponsor Internet site * Potential meet and greet celebrities at sponsored event * Sponsor participation with handing out prizes, event and so on * And much more… 9 Luke AFB Sponsorship Events
Annual Base Wide Events: - Egg-stravaganza – April, egg hunt w/family activities & more. Projected 1K people. - Freedom Fest – July, Fireworks with activities, food & more. Projected 4K people. - Fall Fest - October, Halloween events extraordinary. Projected 2K people. - Holiday Magic - December, Snow with activities, food and more. Projected 4K people.
Unscheduled Base Wide Events: - Concerts, Celebrities, Professional Sports Teams, Meet & Greets and more…
Fitness Center: - Monthly Fun Runs & Military Hero Workouts - January – April New You, New Year Competition and May Fitness Month - Body Building Competition and other events
Library: - Summer Reading Program – June-July - National Library Week – April and other events
Marketing: - Monthly ICE Campaigns and other campaigns
Club Five Six: - Sporting events, concerts, Bingo, Wingman Wednesday & other events
Child Development Center & Youth Center: - April Month of the Military Child, Summer Camps, Open Houses & other events - Community Center: - First Fridays (Four events per year) & other events
Auto Hobby: - Car Shows & other events
Arts / Crafts: - Art Shows, Crafts & other events
Information, Tickets & Travel: - Open Houses & other events
Golf Course: - Tournaments & other events - Outdoor Recreation, FamCamp & Pool: - Open Houses & other events 10
Connect with Luke Air Force Base Hero’s and their families while getting Return on Investment & more!
TO GET STARTED CONTACT LARRY KEEN
Commercial Sponsorship & Advertising Manager Office • 623-856-3245 Email: [email protected]
COME SOAR WITH US!
This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. It does not obligate appropriated funds or Nonappropriated funds of the Government. No Federal Endorsement of Sponsors Intended.
LUKE AIR FORCE BASE MARKET IS 133,000+ STRONG AND GROWING