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Report to the Community 2OO9 Report to the Community 2009

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Report to the Community 2OO9 Report to the Community 2009 Report to the Community 2OO9 Report to the Community 2009 Northern California Public Broadcasting NCPB provides consistently high-quality public media that inform, educate, entertain, and engage from a Northern California perspective. (NCPB) provides consistently Through the creation and acquisition of programs, the leveraging high-quality public media that inform, of our multiple media assets, and strategic partnerships, NCPB delivers television, radio, Internet, and Education Network content that makes educate, entertain, and engage from a people think, feel, and explore new ideas. Northern California perspective. Our programming and services reflect the value we place on human dignity, lifelong learning, and the power of ideas, and on the importance of community service and civic participation. NCPB Senior NCPB Board of KQED Community Managers 2009 Directors 2009 Advisory Panel 2009 Jeff Clarke Joanne Carder Jeff Nemy Anne Avis, Brenda Boudreaux, Barry Adler, Juveria Aleem, PRESIDENT & VICE PRESIDENT, CHIEF FINANCIAL OFFICER Lee Caraher, Yogen Dalal, Larry Brinkin, Kelly Chau, CHIEF EXECUTIVE OFFICER HUMAN RESOURCES & Scott Dettmer, Tom Epstein, Albert Cheng, Brian Cheu, LABOR RELATIONS Linda O’Bryon Becca King Reed CHIEF CONTENT OFFICER Elizabeth Hambrecht, Karen Clopton, Julie Fry, EXECUTIVE DIRECTOR, Donald W. Derheim Dianne Harrison, Warren Hellman, Rose Marie Garcia Fontana, SAN JOSE & KTEH Jo Anne Wallace EXECUTIVE VICE PRESIDENT Marie Jorajuria, Noëlle Leca, Heather Howard, Maria Fort, EXECUTIVE PRODUCER FOR MARKETING & VICE PRESIDENT, COMMUNICATIONS RADIO GENERAL MANAGER David Lee, Daphne Li, Frankie Jacobs Gillette, Lisa Gonzales, Margaret Berry David Mahoney, Jillian Manus, Todd Lewis, Hilbert Morales, GENERAL COUNSEL & Traci A. Eckels Steve Welch Rita Moreno, Mark Perry, Cliff Moss, Patti Murphy, Gail Roberts, CORPORATE SECRETARY CHIEF DEVELOPMENT OFFICER VICE PRESIDENT, TELEVISION ENGINEERING & Mike Ramsay, Gary Sbona, Jay Rosenthal, Rosabella Safont, Michael Isip OPERATIONS Willa Seldon, Heidi Locke Simon, Johanna Silva, Lorraine Yglesias, VICE PRESIDENT John Sobrato, Roselyne Swig, Blanca Zarazua FOR TELEVISION CONTENT & EDUCATION NETWORK Kimberly Wright-Violich 3 WAYS TO WATCH KQED 9HD (Comcast 9, Comcast 709, Digital 9.1 & 54.2) KQEDKTEH 54 9(Comcast (Comcast 10, Digital 9, Digital 9.2, 54.1 9.1 & 25.2) & 54.2) KTEHKQET 25 54 (Digital (Comcast 25.1) 10, Digital 9.2, 54.1 & 25.2) KQETLife (Comcast 25 (Digital 189, Digital 25.1) 54.3) World (Comcast 190, Digital 9.3) V-me (Comcast 191 & 621, Digital 54.5 & 25.3) LifeKids (Comcast (Comcast 192, 189,Digital Digital54.4) 54.3) World (Comcast 190, Digital 9.3) KQED.org video archives KQEI 89.3FM V-mewww.kqed.org/ondemand (Comcast 191 & 621, Digital 54.5 & 25.3) Kids (Comcast 192, Digital 54.4) KQEDKQED.org HD video (Comcast podcasts 709, Digital 9.1) www.kqed.org/podcasts and via iTunes KQED 88.3FM KQED.org video archives www.kqed.org/ondemandWAYS TO LISTEN and via iTunes KQED Public Radio 88.5FM San Francisco, 88.3FM Santa Rosa, 88.1FM Martinez, KQED.org89.3FM Sacramento audio podcasts www.kqed.org/podcasts KQED Public Radio (Comcast 960) andKQED via HD iTunes Radio (88.5FM & 89.3FM) Sirius Satellite KQED Public Radio live stream WAYSwww.kqed.org/listenlive TO LISTEN KQED 88.5FM KQED.org audio podcasts KQED 9HD KQEDwww.kqed.org/podcasts Public Radio 88.5 FM and via iTunes KQED Public Radio 89.5 FM Sacramento KQED Public Radio 88.3 FM Santa Rosa KQED Public Radio 88.1 FM Martinez KQED Public Radio 88.5 FM (Comcast 960) Sirius Satellite KTEH Channel 54 KQED Public Radio live stream www.kqed.org/listenlive KQED.org audio podcasts KQET Channel 25 www.kqed.org/podcasts and via iTunes 4 Dear Members: Whenever I hear “This program is funded by members like you,” I’m reminded of how vital our community of members and contributors is to the health of KQED and KTEH (Northern California Public Broadcasting/ NCPB.) Your support makes it possible for us to offer many of our programs and services. Without you, our work would be greatly diminished. We especially want to thank you because 2009 was one of the most challenging years our organization has experienced in a very long time. In spite of the worldwide economic collapse and ensuing recession, our members continued to be generous supporters of public media. This is a testament to the good work being done each and every day, whether through outstanding reporting on The California Report; literacy workshops for elementary school students; inspiring Heritage events that reflect the diversity of our community; or the original programming we create for television, “ I’m reminded of how vital radio, the Internet, and Education Network. our community of members The media world is dramatically changing as audience needs shift and as and other donors is to the media companies work to become 21st- century organizations. NCPB began health of KQED and KTEH.” this shift with the transition to digital television, which enabled us to offer more programming than ever. During 2009, we were able to help thousands — WILLA SELDON of viewers prepare for this important broadcasting milestone. 2009 was also a year of organizational transition as Jeff Clarke announced his intention to retire in 2010. During the past eight years, Jeff dramatically changed KQED, increasing its geographic footprint, its financial sustainability, and its technological sophistication. 5 The Board’s job was to conduct a robust nationwide search to identify a candidate who was fully committed to the mission of public media, and who would continue to position NCPB for success in the 21st century, while protecting its foundation as a publicly owned and funded institution. In March, we announced the selection of John Boland as our new president and chief executive officer. John joins us from his most recent position at PBS headquarters, where he was the first chief content officer. Many of you may remember John from his decade-plus tenure as a member of KQED’s senior management team. The leadership transition is well under way, and the Board of Directors is confident that John will lead a strong, innovative KQED and KTEH into the future. We continue to be proud of our achievements and our incredibly talented and dedicated staff, but none of this would be possible without the gener ous support of our members, donors, partners, volunteers, Board of Directors, and Community Advisory Panel, all of whom commit time, talent, and financial resources to our work. Because of them and because of you, we continue to garner recognition as one of the nation’s premiere public media organizations, and to serve as a model of innovation for our industry. Thank you. Sincerely, Willa Seldon Chair, NCPB Board of Directors 6 It is with great enthusiasm that I introduce myself as the new president and chief executive officer of this dynamic Bay Area institution. I am honored to return to KQED and Northern California Public Broadcasting after four years at PBS headquarters as the system’s first chief content officer. And I am excited to have the opportunity to expand the ways in which we can serve diverse audiences through all types of media--both traditional and new. Our mission is clear: We exist to serve our community. For more than 50 years, KQED has provided consistently high-quality media, opening new worlds and enriching lives in the process. With digital technology, we have the opportunity to make even more of a difference. I look forward to joining with you as we work together to enhance the vision and impact of public media in Northern California. I know you join me in thanking Jeff Clarke, who recently retired as president and “ Our mission is clear: We exist chief executive officer of Northern California Public Broadcasting. Under Jeff’s leadership for the past eight years, this organization has dramatically expanded to serve our community.” its geographic reach and the array of content and services it provides. I am honored to succeed Jeff and will work hard to continue his legacy of innovation — JOHN L. BOLAND and excellence. Check out the slideshow accompanying this report to see the organization through Jeff’s eyes and to hear his parting words. As I begin my new role, I look forward to getting to know the valued members of our public media community. Your commitment to public media and your financial support for KQED are deeply appreciated. Thank you. Sincerely, John L. Boland President and CEO 7 Over the past several years, monumental shifts in the way audiences experience content have occurred in dramatic ways, forcing traditional media companies to reexamine the way they produce and —even more important—the way they distribute content and programming. These changes are happening at such a rapid pace that many traditional media organizations have found themselves on the precipice, as distribution platforms multiply and Americans become increasingly more connected to a world of content via the Internet, mobile devices, satellite radio, and a plethora of cable channels. Embracing KQED and KTEH have embraced this quantum shift and recognize it as an opportunity to reach even more people through these new media outlets. We believe that our content should be available anywhere, anytime: viewed or listened to in the New Media manner that best suits the audience. It is one of the reasons why KQED.org is one of the most-visited public media websites; and many of its features, like the live audio stream of KQED Public Radio, allow listeners from across the globe to connect to issues facing the Bay Area. Programs like QUEST, KQED’s multiaward-winning science and environment series, have embraced new technology in ways that truly serve the greater public. QUEST fully explores the opportunity to be multiplatform, employing new methods to connect to 8 our audiences in whatever way they want, wherever they are.
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