Report to the Community 2OO9 Report to the Community 2009

Northern California Public Broadcasting NCPB provides consistently high-quality public media that inform, educate, entertain, and engage from a Northern California perspective. (NCPB) provides consistently Through the creation and acquisition of programs, the leveraging high-quality public media that inform, of our multiple media assets, and strategic partnerships, NCPB delivers television, radio, Internet, and Education Network content that makes educate, entertain, and engage from a people think, feel, and explore new ideas. Northern California perspective. Our programming and services reflect the value we place on human dignity, lifelong learning, and the power of ideas, and on the importance of community service and civic participation.

NCPB Senior NCPB Board of KQED Community Managers 2009 Directors 2009 Advisory Panel 2009

Jeff Clarke Joanne Carder Jeff Nemy Anne Avis, Brenda Boudreaux, Barry Adler, Juveria Aleem, PRESIDENT & VICE PRESIDENT, CHIEF FINANCIAL OFFICER Lee Caraher, Yogen Dalal, Larry Brinkin, Kelly Chau, CHIEF EXECUTIVE OFFICER HUMAN RESOURCES & Scott Dettmer, Tom Epstein, Albert Cheng, Brian Cheu, LABOR RELATIONS Linda O’Bryon Becca King Reed CHIEF CONTENT OFFICER Elizabeth Hambrecht, Karen Clopton, Julie Fry, EXECUTIVE DIRECTOR, Donald W. Derheim Dianne Harrison, Warren Hellman, Rose Marie Garcia Fontana, SAN JOSE & KTEH Jo Anne Wallace EXECUTIVE VICE PRESIDENT Marie Jorajuria, Noëlle Leca, Heather Howard, Maria Fort, EXECUTIVE PRODUCER FOR MARKETING & VICE PRESIDENT, COMMUNICATIONS RADIO GENERAL MANAGER David Lee, Daphne Li, Frankie Jacobs Gillette, Lisa Gonzales, Margaret Berry David Mahoney, Jillian Manus, Todd Lewis, Hilbert Morales, GENERAL COUNSEL & Traci A. Eckels Steve Welch Rita Moreno, Mark Perry, Cliff Moss, Patti Murphy, Gail Roberts, CORPORATE SECRETARY CHIEF DEVELOPMENT OFFICER VICE PRESIDENT, TELEVISION ENGINEERING & Mike Ramsay, Gary Sbona, Jay Rosenthal, Rosabella Safont, Michael Isip OPERATIONS Willa Seldon, Heidi Locke Simon, Johanna Silva, Lorraine Yglesias, VICE PRESIDENT John Sobrato, Roselyne Swig, Blanca Zarazua FOR TELEVISION CONTENT & EDUCATION NETWORK Kimberly Wright-Violich 3

WAYS TO WATCH

KQED 9HD (Comcast 9, Comcast 709, Digital 9.1 & 54.2) KQEDKTEH 54 9(Comcast (Comcast 10, Digital 9, Digital 9.2, 54.1 9.1 & 25.2) & 54.2) KTEHKQET 25 54 (Digital (Comcast 25.1) 10, Digital 9.2, 54.1 & 25.2)

KQETLife (Comcast 25 (Digital 189, Digital 25.1) 54.3) World (Comcast 190, Digital 9.3) V-me (Comcast 191 & 621, Digital 54.5 & 25.3) LifeKids (Comcast (Comcast 192, 189,Digital Digital54.4) 54.3) World (Comcast 190, Digital 9.3) KQED.org video archives KQEI 89.3FM V-mewww.kqed.org/ondemand (Comcast 191 & 621, Digital 54.5 & 25.3) Kids (Comcast 192, Digital 54.4) KQEDKQED.org HD video (Comcast podcasts 709, Digital 9.1) www.kqed.org/podcasts and via iTunes KQED 88.3FM KQED.org video archives www.kqed.org/ondemandWAYS TO LISTEN and via iTunes KQED Public Radio 88.5FM San Francisco, 88.3FM Santa Rosa, 88.1FM Martinez, KQED.org89.3FM Sacramento audio podcasts www.kqed.org/podcasts KQED Public Radio (Comcast 960) andKQED via HD iTunes Radio (88.5FM & 89.3FM) Sirius Satellite

KQED Public Radio live stream WAYSwww.kqed.org/listenlive TO LISTEN KQED 88.5FM

KQED.org audio podcasts KQED 9HD KQEDwww.kqed.org/podcasts Public Radio 88.5 FM and via iTunes KQED Public Radio 89.5 FM Sacramento KQED Public Radio 88.3 FM Santa Rosa KQED Public Radio 88.1 FM Martinez

KQED Public Radio 88.5 FM (Comcast 960) Sirius Satellite KTEH Channel 54

KQED Public Radio live stream www.kqed.org/listenlive

KQED.org audio podcasts KQET Channel 25 www.kqed.org/podcasts and via iTunes 4

Dear Members:

Whenever I hear “This program is funded by members like you,” I’m reminded of how vital our community of members and contributors is to the health of KQED and KTEH (Northern California Public Broadcasting/ NCPB.) Your support makes it possible for us to offer many of our programs and services. Without you, our work would be greatly diminished.

We especially want to thank you because 2009 was one of the most challenging years our organization has experienced in a very long time. In spite of the worldwide economic collapse and ensuing recession, our members continued to be generous supporters of public media. This is a testament to the good work being done each and every day, whether through outstanding reporting on The California Report; literacy workshops for elementary school students; inspiring Heritage events that reflect the diversity of our community; or the original programming we create for television, “ I’m reminded of how vital radio, the Internet, and Education Network. our community of members The media world is dramatically changing as audience needs shift and as and other donors is to the media companies work to become 21st- century organizations. NCPB began health of KQED and KTEH.” this shift with the transition to digital television, which enabled us to offer

more programming than ever. During 2009, we were able to help thousands — WILLA SELDON of viewers prepare for this important broadcasting milestone.

2009 was also a year of organizational transition as Jeff Clarke announced his intention to retire in 2010. During the past eight years, Jeff dramatically changed KQED, increasing its geographic footprint, its financial sustainability, and its technological sophistication. 5

The Board’s job was to conduct a robust nationwide search to identify a candidate who was fully committed to the mission of public media, and who would continue to position NCPB for success in the 21st century, while protecting its foundation as a publicly owned and funded institution.

In March, we announced the selection of John Boland as our new president and chief executive officer. John joins us from his most recent position at PBS headquarters, where he was the first chief content officer. Many of you may remember John from his decade-plus tenure as a member of KQED’s senior management team. The leadership transition is well under way, and the Board of Directors is confident that John will lead a strong, innovative KQED and KTEH into the future.

We continue to be proud of our achievements and our incredibly talented and dedicated staff, but none of this would be possible without the gener­ous support of our members, donors, partners, volunteers, Board of Directors, and Community Advisory Panel, all of whom commit time, talent, and financial resources to our work. Because of them and because of you, we continue to garner recognition as one of the nation’s premiere public media organizations, and to serve as a model of innovation for our industry. Thank you.

Sincerely,

Willa Seldon Chair, NCPB Board of Directors 6

It is with great enthusiasm that I introduce myself as the new president and chief executive officer of this dynamic Bay Area institution. I am honored to return to KQED and Northern California Public Broadcasting after four years at PBS headquarters as the system’s first chief content officer. And I am excited to have the opportunity to expand the ways in which we can serve diverse audiences through all types of media--both traditional and new.

Our mission is clear: We exist to serve our community. For more than 50 years, KQED has provided consistently high-quality media, opening new worlds and enriching lives in the process. With digital technology, we have the opportunity to make even more of a difference. I look forward to joining with you as we work together to enhance the vision and impact of public media in Northern California.

I know you join me in thanking Jeff Clarke, who recently retired as president and “ Our mission is clear: We exist chief executive officer of Northern California Public Broadcasting. Under Jeff’s leadership for the past eight years, this organization has dramatically expanded to serve our community.” its geographic reach and the array of content and services it provides. I am honored to succeed Jeff and will work hard to continue his legacy of innovation — JOHN L. BOLAND and excellence. Check out the slideshow accompanying this report to see the organization through Jeff’s eyes and to hear his parting words.

As I begin my new role, I look forward to getting to know the valued members of our public media community. Your commitment to public media and your financial support for KQED are deeply appreciated. Thank you.

Sincerely,

John L. Boland President and CEO 7

Over the past several years, monumental shifts in the way audiences experience content have occurred in dramatic ways, forcing traditional media companies to reexamine the way they produce and —even more important—the way they distribute content and programming. These changes are happening at such a rapid pace that many traditional media organizations have found themselves on the precipice, as distribution platforms multiply and Americans become increasingly more connected to a world of content via the Internet, mobile devices, satellite radio, and a plethora of cable channels.

Embracing KQED and KTEH have embraced this quantum shift and recognize it as an opportunity to reach even more people through these new media outlets. We believe that our content should be available anywhere, anytime: viewed or listened to in the New Media manner that best suits the audience. It is one of the reasons why KQED.org is one of the most-visited public media websites; and many of its features, like the live audio stream of KQED Public Radio, allow listeners from across the globe to connect to issues facing the Bay Area.

Programs like QUEST, KQED’s multiaward-winning science and environment series, have embraced new technology in ways that truly serve the greater public. QUEST fully explores the opportunity to be multiplatform, employing new methods to connect to 8 our audiences in whatever way they want, wherever they are. Going beyond its weekly television broadcast, QUEST features weekly radio reports, free educator resources, and a dynamic website that includes exclusive Web extras, Flickr photos, local science-based hikes called Explorations, and a daily science blog written by Northern Cali­fornia scientists. QUEST’s Web presence remains a critical feature of the project, serving as another way to experience its television and radio programs.

In a compelling example of the interplay between traditional media and new technologies, QUEST stories can also be found in places like YouTube, iTunes, Facebook, and Adobe. QUEST videos have also been embedded in stories on SFGate.com, MercuryNews.com, ContraCostaTimes.com, and other local news sites. QUEST Explorations can now be downloaded to mobile phones; and the program’s outreach to bloggers and other new media outlets has resulted in nearly four million views, or 25 percent of the audience beyond the traditional television airwaves.

These innovations have madeQUEST a national model. In 2011, QUEST will work to partner with seven public media organizations nationwide to produce local QUEST stories about their own communities. New media is here to stay, and KQED leads the way.

9

Television

KQED Public Television is one of the nation’s most-watched public television stations, with an average of 2.7 million viewers tuning in each week. In 2009, KQED continued to broadcast locally produced series at 7:30pm most weeknights showcasing different aspects of life in the Bay Area. Programs included the arts series Spark, which celebrated its seventh season; QUEST, KQED’s science, nature, and environment series in its third season; the fourth season of Check, Please! Bay Area, during which local diners reviewed their favorite Bay Area restaurants; and, in its 20th season, This Week in Northern California, a round-table discussion featuring journalists dissecting current affairs.

KQED and KTEH Public Television served as co-producers of the original Emmy-nominated four-part series Saving the Bay. Narrated by Robert Redford and shot in high definition, the series detailed the history of San Francisco Bay and highlighted the near-disasters and heroic efforts undertaken to protect and restore the largest estuary in the United States.

Other local productions included two independent film series:ImageMakers , a collection of internationally acclaimed short films; and Truly CA, showcasing documentaries about local, regional, and statewide issues. Some of the Truly CA films were distributed across public television stations throughout California. 10

KQED continued to bring high-quality productions to the national stage. Its original series Jean-Michel Cousteau: Ocean Adventures returned with two new specials: “Sea Ghosts,” about beluga whales, and “Call of the Killer Whale,” an in-depth look at orca whales. Several members of the Cousteau family appeared on national media outlets, including the Today show and The Oprah Winfrey Show, to promote the series. In “Call of the Killer Whale,” Jean-Michel recounted his involvement with orcas and his efforts to help save the life of Keiko, the whale featured in the film Free Willy. PBS selected “Call of the Killer Whale” as the foundation of Earth Day programming for 2009.

In addition, KQED served as presenting station for the national production of The Botany of Desire. Based on the best-selling work by Michael Pollan, the program examined the sophisticated relationship of man and plant through the perspective of four common, yet extremely adaptable, specimens. The Botany of Desire was one of PBS’s most-anticipated programs in the fall schedule.

2009 Top Television Programs KQED Presents works with independent producers to bring their programs to national audiences.

1. Vice Presidential Debate 10/2 • Keeping Score with • Out of the Shadow of Her Mother: 2. Presidential Debate 10/15 Michael Tilson Thomas and the The Irene Joliot-Curie Story 3. Ken Burns’s The National Parks: America’s Best Idea San Francisco Symphony • Forever Wild: Celebrating 4. Presidential Debate 10/7 • Global Focus V America’s Wilderness 5. Make ‘Em Laugh: The Funny Business of America • Joanne Weir’s Cooking Class II • Truly CA (statewide) 6. Masterpiece Mystery! Miss Marple • Travelscope III • With Purpose with Ken Dychtwald 7. North by Northwest (movie) • Open Road with Doug McConnell (fund-raising special) 8. Key Largo (movie) • Avec Eric • The Botany of Desire 9. Story of India • Roadtrip Nation VI 10. Jack Benny: Comedy in Bloom 11

In 2009, KTEH addressed one of the most critical issues in its community and in KTEH the country with a landmark multimedia production, Facing the Mortgage Crisis. A $50,000 grant from the Corporation for Public Broadcasting enabled KTEH to reach out to troubled homeowners, connecting them to vital resources in their local communities. KTEH identified and mobilized a network of 29 trusted community partners in six counties who pooled their knowledge, skills, and necessary resources to assist homeowners at risk.

KTEH produced a live studio audience call-in program with housing counselors and attorneys on-site to answer specific questions. The live program was broadcast on August 30, with many rebroadcasts throughout September on KTEH and KQED. A 30-minute version of the program was created and aired throughout the remainder of the year. The program was also dubbed into Spanish and made available to KDTV (Univision) and KTSF to serve predominantly Spanish and Asian audiences. The program also was given to other public television stations in California, and may air on V-me, the Spanish- language public television service, in 2010.

To support the program, KTEH produced spots with information about foreclosure, loan modification, tenants’ rights, rescue scams, and other issues of concern to homeowners. These spots ran through late summer and fall.

KTEH and KTEH.org created a blog with content that included a resource page, informational videos, and an interactive feature allowing visitors to post mortgage questions and receive answers from experts.

In 2009 KTEH also created a blog, Back Talk with Becca, featuring posts from Executive Director and Executive Producer Becca King Reed. The blog was designed to engage viewers in conversation and build a community around the station. 12

KTEH’s original program, This is Us, continued to profile the fascinating people in the South Bay. The oldest park ranger, one of the original Tuskegee Airmen, and a surfing pioneer were among the many noteworthy persons featured on the program. In 2010, This is Us became a weekly series.

More than 120 of KTEH’s loyal volunteers turned out to help when Antiques Roadshow came to San Jose in August 2009. Scheduled for a three-part broadcast in May 2010, the San Jose visit boasted the largest attendance in the history of the Antiques Roadshow series.

KTEH and KQET Public Television served the large South Bay and Central Coast populations with a wide array of programs that spoke to the diversity of their populations. KTEH and KQET delivered Spanish-language programming by providing V-me, a Spanish-language public television channel, as one of its digital services. In addition, KTEH produced a number of specials reflecting its community. In 2009, premieres included a 14th season of video i, KTEH’s long-running independent film and video series; This is Us, a new series that profiled remarkable individuals from the local area; and KTEH Cooks with Garlic, which enabled audience members to submit home videos online for a chance to cook their favorite garlic recipes on live television, and which received the first PBS Interactive Innovation Award. Antiques Roadshow: SAN JOSE

2009 Top Television Programs

1. Midsomer Murders 5. Agatha Christie’s Poirot 2. Sherlock Holmes 6. Ghostboat 3. Masterpiece Mystery! 7. NOVA: Kings of Camouflage Inspector Morse 8. Keeping Up Appearances 4. Anne of Green Gables 9. Antiques Roadshow 13

In 2009, KQED Public Radio commemorated its 40th anniversary, and Radio continued to be one of the most-listened-to public radio stations in the country. In addition to airing NPR, PRI, and other distributors’ content, KQED Public Radio continued its focus on issues of importance to Bay Area audiences. Programs like The California Report, Health Dialogues, The Do List, Perspectives, Forum, and Climate Watch each brought new perspectives and in-depth reporting to pressing issues. In July, KQED Radio News launched California Money, a weekday newscast about business and the economy in the state.

Digital Natives, a multimedia journalism project funded by the Corporation for Public Broadcasting, was launched on May 1 by Youth Radio in Oakland and KQED Radio and KQED Interactive. The ten-month project focused on how young Youth Radio producers used digital media to produce content and reach their Digital-Age audiences.

KQED Public Radio’s collaboration with the Center for Investigative Reporting in Berkeley supported the production of content for The California Report. This six-month experiment commenced in the fourth quarter of calendar year 2009.

KQED Public Radio pursued its exploration into new media, adding the Top Radio Programs in 2009 capacity for listeners to comment on stories online, and for reporters to include 1. Morning Edition, slideshows and other multimedia devices with their work. Many individual with The California Report 2. All Things Considered, programs reconceived their Web presence to reflect the proficiencies of a with California Money 21st-century media organization. 3. Forum 4. Car Talk KQED Public Radio also continued to give back to its community. During radio 5. Weekend Edition Saturday 6. Wait Wait... Don’t Tell Me! fund-raising, a special option enabled members to give a portion of their 7. Weekend Edition Sunday donation to Bay Area food banks instead of receiving a traditional gift. 8. This American Life As a result, more than 198,000 meals were served to Bay Area residents in need. 14

KQED.org and KTEH.org continued to be among the most innovative and popular public media platforms. No longer just destinations for television Interactive and radio schedules, our websites provided audiences with original content that focused on life in the Bay Area. Whether listening to local author Amy Tan on The Writers Block, taking a tour of the hottest new art exhibit on Gallery Crawl, following the California budget crisis on the Capital Notes blog, or keeping up with food trends in Bay Area Bites, KQED.org had something for everyone, and you never had to leave your screen to experience it.

Launched in 2009, KQED.org’s interactive feature You Decide challenged assumptions, arguing both sides of key public affairs issues. In 2009 the project focused on the economy and included questions such as “Is now a good time to buy a home?” and “Should you spend more money to help boost the economy?” You Decide became so popular that it is now being used by public media outlets nationwide.

KQED.org also worked with KQED’s master chef, Jacques Pépin, to develop a special online home for the rich content he has created for KQED over the years. Now you can find many of Jacques’s recipes or learn his techniques with one easy click.

What got you clicking in 2009? Discover the most popular sites on KQED.org in 2009 — favorite recipes, most popular art reviews, most-watched videos, and the most-downloaded podcasts. 15

Most-Visited Pages on KQED.org Most Popular Arts Reviews 1. Home page: kqed.org 1. Music: Lady Gaga, The Fame Monster 2. Radio Listen Live: kqed.org/listen 2. Book: Type O Negative by Joël Tan 3. Radio home: kqed.org/radio 3. Art: CCA’s MFA 2009 Show 4. Food home: kqed.org/food 4. Movie: Crips and Bloods 5. TV home: kqed.org/tv 5. Movie: Mega Shark vs. Giant Octopus

Most Popular Sections on KQED.org Most Popular RIGHT Writers’ Block Readings Vienna Teng: 1. Radio: kqed.org/radio Spark Web Profiles 2. TV: kqed.org/tv 1. Just a Quick E-mail by David Sedaris 2. Author, Author? by David Sedaris BOTTOM 3. Food: kqed.org/food Jacques Pépin: Simple Savers 4. QUEST: kqed.org/quest 3. The Mistaken Variations by Trevor Allen 5. Arts: kqed.org/arts 4. How to Survive by Laura Schadler 5. Mudbound by Hillary Jordan Most-Watched Videos on YouTube 1. QUEST Lab: Aerogel Most Popular Gallery Crawl Episodes 2. Spark: Anna Maltz 1. Non-Violent Femmes (April 2009) 3. QUEST: Nanotechnology 2. Mel Kadel: Echo Test (September 2009) 4. QUEST: Fierce Humboldt Squid 3. Landscaping (August 2009) 5. Jacques Pépin: Simple Savers 4. Plume (October 2009) 5. Odessa Staircase Redux Most-Clicked-Through Tweets (November 2009) 1. KQEDScience: Mavericks’ announcement and QUEST’s Most Popular 2009 Spark Web Profiles Science of Big Waves 1. Wayne Thiebaud (March 2009) 2. KQED: Announcement of H1N1 2. Vienna Teng (March 2009) vaccination locations in SF 3. Kerry James Marshall (April 2009) 3. BayAreaBites: Saigon Street Food 4. Katherine Westerhout (April 2009) 4. BayAreaBites: Breakfast in SF 5. Contemporary Jewish Museum (April 2009) 5. BayAreaBites: Fabulous Food Festival event listing

Most Popular Recipes on Bay Area Bites 1. Pulled Pork Sandwiches 2. Apricot Jam 3. Grilled Pizza 4. Meyer Lemon Ricotta Pancakes 5. Homemade Focaccia 16

Education Network’s commitment to the community resulted in enormous Education growth in its reach. In 2009, Education Network digitized all its lesson plans and teacher resources. Teachers from all over the Bay Area and across the globe were able to download teaching guides, lesson plans, and train-the-trainer materials Network directly from KQED.org. KQED’s Center for Digital Media, a division of Education Network, became a national leader in bringing new technology to classrooms. For Ken Burns’s series The National Parks: America’s Best Idea, the Haas Jr. Fund supported KQED’s work in national place-based storytelling and mapping training for station personnel and members of the National Park Service. These partnerships between the parks and public television stations helped make the series one of the most anticipated and watched of the year.

Science and environment curricula were developed for KQED’s national production Jean-Michel Cousteau: Ocean Adventures and for the KQED/KTEH production Saving the Bay. In addition, the QUEST education team worked with teachers from five regional school districts in a year-long professional development program to support multimedia and technology integration in the science classroom.

a film by Ron Blatman 17

Education Network created media-rich curricula, workshops, and events on many topics affecting Bay Area residents, including financial literacy and green-job training. Much of this material was targeted to the extensive network of English-as-a-second-language educators in the California community college system.

Reaching into communities in need, Education Network continued its literacy programs aimed at early childhood educators, with extensive activity in the Fruitvale neighborhood in Oakland and Bayview/Hunters Point in San Francisco. As part of the PBS Raising Readers program, KQED served a variety of day care and in-home care providers and pre-school educators. Additional early learning literacy activities throughout the Bay Area attracted more than 2,000 families, who learned more about PBS Kids activities and programming.

LEFT Clifford the Big Red Dog

RIGHT Super Why 18 Heritage Months

Black History Month LGBT Month • Charlotte M. Bremond, • Stuart Gaffney and John Lewis, Inter-School Math Olympics & Marriage Equality USA Bay Area Regional School • Randall D. Ehrbar, PsyD, New Leaf: Scrabble Championship Services For Our Community • Coyness L. Ennix Jr., MD, Center • Rochelle Hamilton, for Cardiac Surgery high school student • Walter J. Hood Jr., Hood Design, and Mike Robinson, UGMX Latino Heritage Month • Juan Gonzales, Women’s History Month El Tecolote Newspaper • Jean Murrell Adams, ADAMS ESQ • Leticia Hernandez, GirlSource • Aspen Baker, Exhale • Saúl Hidalgo L., Jamestown • Mary Howe, Community Center Homeless Youth Alliance • Lieutenant Lea Militello, American Indian Heritage Month San Francisco Police Department • Lehman Brightman, • Leslie Simon, City College of United Native Americans Inc. San Francisco • Gayle Burns, Native American AIDS Project Asian Pacific American • Cathy Chapman, Native American Heritage Month Health Center • Doreen Der-McLeod, Donaldina • Ras K’dee, Seventh Native American Cameron House Generation, Audiopharmacy • Caryl Ito, Pacific Asian American • Mary Jean Robertson, Women’s Bay Area Coalition Voices of the Native Nation • Dean Ito Taylor, Asian Pacific Islander Legal Outreach • Lourdes Santos Tancinco, Veterans Equity Center of San Francisco 19

KQED and KTEH Public Television KQED Public Radio

Public Television Programmers Association Marin Interfaith Council Programmer of the Year 2009 Visionary Marin Scott Dwyer Michael Krasny, for his inspiring work as journalist and host of KQED Radio’s Forum Community Health Partnership Media Champion of the Year – Outstanding Coverage Society of Professional Journalists Excellence in Journalism KTEH/KQED, “Unnatural Causes: Is Inequality Awards for Northern California 2009 Awards Making Us Sick?” Investigative Reporting Sarah Varney, “Chemicals at Home - Unknown Substitutes” Northern California Emmy Awards Best Documentary Radio-Television News Directors Association of Northern Best Musical Composition California and KTEH/Rhimp Productions/Center for Asian American News Broadcast - Under 15 Minutes (Div A) Media/ITVS, Bolinao 52 KQED Public Radio, The California Report

Historic/Cultural Special News Program (Div A) KQED, Spark: “San Francisco Opera – KQED Public Radio, Health Dialogues: “Health Care Reform” Recognition The Bonesetter’s Daughter” Religion Newswriters Association Public/Current/Community Affairs – Program/Special Best Radio Religion Reporting KQED/Mill Valley Film Group, Global Focus V – Stephanie Martin, The Catholic Church’s role in the The New Environmentalists Proposition 8 ballot initiative vote

Interview/Discussion – Program/Special Fresno County Farm Bureau KQED, Check, Please! Bay Area, Alfred’s Steakhouse, Radio Bacco, and El Tonayense Taco Truck Sasha Khokha, “Ag Water Technology”

KQED Graphic Arts – Graphics and Animation – Program KQED/David L. Brown Productions, A Span in Time New Media National Academy of Television Informational/Instructional – Program/Special Arts & Sciences Society of Professional Journalists Excellence in Journalism KQED, QUEST: “State of Thirst: California’s Lifetime Achievement Emmy Award for Awards for Northern California Water Future” Business and Financial Reporting News Blogging Awarded to Northern California Public John Myers, Capital Notes Radio-Television News Directors Association of Broadcasting’s chief content officer, Linda Northern California O’Bryon, founder of the pioneering business Jackson Hole Wildlife Film Festival Television/Public Affairs Program (Div A) news broadcast Nightly Business Report Best New Media/Web 2.0 KQED, QUEST: “State of Thirst: California’s and one of the preeminent economic KQED, QUEST Water Future” journalists of our time. PBS Interactive Society of Environmental Journalists Awards for Friends of the San Francisco Estuary Innovation Award Reporting on the Environment Community Award KTEH, KTEH Cooks with Garlic Outstanding Story, Television, Large Market KQED, QUEST KQED, QUEST: “Tagging Pacific Predators” Radio-Television News Directors Association of Northern California Society of Professional Journalists Excellence News/Organization Website in Journalism Awards for Northern California KQED, Climate Watch: www.kqed.org/climatewatch Explanatory Journalism KQED, Climate Watch/QUEST: “California at the Tipping Point” Revenues 20

Contributions and Membership Fees 32,684 Underwriting and General Grants 9,740 Community Service Grants 4,876 Other 4,113 Project Grants 5,240 Investment Income Transferred from Endowment 1,519 Bequests and Trusts 1,686 16% Total Revenues 59,858 Condensed 8% 55% 7% Expenses 9% Financial PROGRAM SERVICES 2% 3% Television Production and Broadcasting 22,181 Information Radio Production and Broadcasting 9,107 Program Promotion 2,603 64% ($000) For the year ended September 30, 2009. Education Network 1,319 Interactive 1,892 23% Total Program Services 37,102

Note: This condensed financial information has been derived from 13% Northern California Public Broadcasting Inc.’s financial statements as SUPPORT SERVICES of and for the year ended September 30, 2009. It has been audited by Hood & Strong LLP. For a complete copy of the 2009 audited financial Marketing and Development 13,521 statements, please call 415.553.2863 or email [email protected]. General and Administrative 7,300 Total Support Services 20,821

Total Expenses 57,923

Trade and In-Kind Donations 2,441

Trade and In-Kind Expenses 2,387

Net Trade and In-Kind Activity 54 21

KQED and KTEH celebrate the generous volunteers and donors who are instrumental in helping us provide outstanding and innovative Thank You programming and services for the people of Northern California and beyond. The individuals, corporations, and foundations that contribute to our stations and programs help us enrich lives, inspire minds, elevate the spirit, and celebrate our community’s diverse perspectives.

There are many ways to help Volunteer Membership KQED and KTEH fulfill their Through their work on fund-raising drives, More than 200,000 loyal people from the volunteers make it possible to raise Bay Area and beyond actively support mission of community service. millions of critical dollars every year. KQED and KTEH through their annual Volunteers are also involved in docent membership. Members help KQED and services, special events, administrative KTEH produce, acquire, and present support, and Education Network quality programming and provide community outreach. Working individually educational services. They also provide or as part of a group, volunteers are a stable source of revenue to support the station’s personal connection to day-to-day operations as well as the the Bay Area community. For more development of future programs. information on becoming a volunteer, 415.553.2150 call 415.553.2153. 408.795.5411 22

The Producer’s Circle recognizes The Signal Society is a special group of Leadership Circle membership is donors making annual contributions of donors who annually contribute $1,500 to offered to donors who contribute $10,000 or more. Dedicated Producer’s $9,999. This generous and vital support $150 to $1,499. The ongoing support Circle investors provide operating ensures that KQED and KTEH can of these members helps ensure the support that serves to strengthen our continue to present the highest-quality public broadcasting services enjoyed core programs and services, and they programming and educational services for by all residents of Northern California. lead the way in helping to fund our the people of Northern California. Signal Leadership Circle members are initiative to expand local production. Society members enjoy lending library offered a variety of benefits, including In turn, Producer’s Circle donors enjoy privileges, invitations to small events with previews, receptions with public enhanced recognition and benefits, public broadcasting personalities, broadcasting personalities, and including invitations to intimate events information about upcoming programs, behind-the-scenes activities. with public broadcasting personalities. and other benefits that help enrich their 415.553.2345 415.553.3375 experiences with KQED and KTEH. 408.795.5410 415.553.2300 408.795.5417

RIGHT James Brown and Michael Tilson Thomas, Keeping Score

The Jonathan C. Rice Legacy Society Additional Ways to Support Local Public Media recognizes those visionaries who have thoughtfully provided for NCPB’s future Foundation and Business Partners by making a planned gift. Legacy gifts are Government Support 415.553.2885 made through a will or living trust, 415.553.3318 charitable gift annuity, charitable trust, Matching Gifts retirement plan, or other planned gift. Corporate Support 415.553.2150 415.553.2230 415.553.2388 408.795.5411 408.379.5400 23

Jeff Clarke, NCPB’s former president and CEO, retired in March 2010. Before he left, Jeff shared some parting thoughts with us about the future of public media and why KQED and KTEH are models for the system.

Watch slideshow at www.kqed.org/jeffclarke.