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CWEP Quarterly Meeting

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CWEP Quarterly Meeting Direct Education Updates July 23, 2019 @tjcognc Where has Blair been? April • Holly Spring Community Library Program • Holly Springs After School Track Out Program at Hunt Center • Carrboro Farmer’s Market • Nash County School Program at Middlesex Elementary • Havelock- Roger Bell New Tech Academy, The Cherry Tree House • New Bern- After school program at the West New Bern Recreation Center • Kinston- Earth Day Science Expo at Neuseway Nature Park • Durham- EPA Science Day at Bethesda Elementary with 4th grade classes • Goldsboro- Wings Over Wayne Air Show @tjcognc Where has Blair been? May • Apex PeakFest Festival • Carrboro Day Celebration • Wendell Spring into the Arts Festival • Smithfield Public Library Program • Fuquay Varina- Willow Springs Elementary School 3rd grade Program • Fuquay Varina “Super Specials” Community Library Program • Durham’s Bimbe Cultural Arts Festival • STEAM Sunday at Chapel Hill Public Library • “Kids Explore More” Program at Orange County Library in Hillsborough @tjcognc Where has Blair been? June • Butner- Chicken Pickin’ Festival • Durham County- Durham County Library Maker Lab Program at Northgate Mall • Macroinvertebrate Workshop at TJCOG for Raleigh Health Drop in Center • Cary- Alston Ridge Elementary School • Johnston County Summer Camp at Clayton Community Center • Zebulon Farmer’s Market and Zebulon Public Library Program • Durham County- Lunch Time Adventures at Stanford L. Warren Branch Library • Wayne County- Boys and Girls Club Summer Camp Program @tjcognc Outreach Breakdown: Our First Year • 37 members served, 71 total events/programs City events (parades, fairs, festivals) – 12 School events- 9 Library events- 10 In person meetings with members- 17 Recreation/Community/YMCA/Afterschool/Boys and Girls Club- 12 Farmer’s Markets- 3 Other– 8 Outreach Breakdown • September- 1 • October- 2 • November- 2 • December- 1 • January- 0 • February- 6 • March- 13 • April- 10 • May- 9 • June- 9 Spring festival season is busy! Direct Education Program Development • Ages ranged from Pre K-Adults • 32 activities developed, 26 new tabling material acquired or developed, 6 website resources updated What's new since the last meeting? • CWEP Program and Service Menu • Bug Aquarium What’s new since the last meeting? • Updated Slicks & Postcard • Keeping Track of FY20 Program/Event Requests for next AmeriCorps Macroinvertebrate Workshop at TJCOG with Raleigh Health Drop in Center Direct Education Impact: In Our Members’ Words “Wanted to let you “[Blair] was amazing know how impressed I from beginning to end, was with the we started very early educational outreach this morning and she presentation… I am was on her feet all day sure the students and even helped us came away knowing break down and she much more about engaged easily with stormwater runoff and over several hundred how to reduce people.” stormwater pollution.” @tjcognc Direct Education Next Year • Maya will supervise AmeriCorps, has hired Hannah • Starts in September – moving from WI in Aug • Experienced environmental educator • Environmental justice background • Now that Blair gotten the program off the ground, Hannah should be able to get out to CWEP communities more than once! • New AmeriCorps requirements emphasize reaching communities who don’t have a stormwater educator on staff, underrepresented populations @tjcognc Questions and Comments? @tjcognc CWEP Facebook CWEP Twitter Total Impressions: 21,336 CWEP Instagram Triangle J Council of Governments 2019 Summary 4/15/2019-6/30/2019 Display Pre-Roll Engagement Rate: 5.00% Visit Rate: 0.25% Interaction Rate: 4.90% Completion Rate: 60.45% Visit Rate: 0.10% @tjcognc Display Performance Top Sites Device • FoxNews.com • People.com Performance • WITN.com • MSN.com Device Impressio Click Click-Thru- • Weather.com • Yahoo.com ns s Rate • USAtoday.com Deskto 174,201 129 0.07% • AccuWeather.co p m Mobile 80,615 89 0.11% Tablet 320,320 344 0.11% Display Creative Performance 109,595 81,949 Impressions Impressions 80 Clicks 73 Clicks 0.07% CTR 0.09% CTR 109,267 30,792 Impressions Impressions 90 Clicks 27 Clicks 0.08% CTR 0.09% CTR 110,218 33,291 Impressions Impressions 90 Clicks 50 Clicks 0.08% CTR 0.15% CTR Display Creative Performance 20,041 19,659 Impressions Impressions 26 Clicks 44 Clicks 0.13% CTR 0.22% CTR 20,442 19,921 Impressions Impressions 25 Clicks 29 Clicks 0.12% CTR 0.15% CTR 19,061 Impressions 28 Clicks 0.14% CTR Screenshots Online Video Pre-Roll Performance Top Sites Device • Dailymotion.com • Foxnews.com Performance • Yahoo.com • Newsweek.com Device Impressio Click Click-Thru- • MyFox8.com • Weather.com ns s Rate • WNCT.com Deskto 614,029 984 0.16% • AccuWeather.co p m • Forbes.com Mobile 195,082 885 0.45% Tablet 42,807 267 0.62% Online Video Pre-Roll Creative Performance 125,018 Impressions 340 Clicks 0.27% CTR 61.41% Completion Rate 214,427 Impressions 471 Clicks 0.22% CTR 58.67% Completion Rate 123,352 Impressions 296 Clicks 0.24% CTR 61.48% Completion Rate Online Video Pre-Roll Creative Performance 130,685 Impressions 362 Clicks 0.28% CTR 60.48% Completion Rate 124,203 Impressions 350 Clicks 0.28% CTR 61,43% Completion Rate 130,241 Impressions 317 Clicks 0.24% CTR 60.52% Completion Rate TV Everywhere – Raleigh Market Top Networks Network Impressions Contributio 250,117 Impressions n 24,19 9.68 99.14% Completion Rate MSNBC 9 % 14,99 6.00 Spectrum News 6 % 13,01 5.21 Top Devices CNN 9 % Device Impressions Contribution 12,60 5.04 95,98 38.38 USA Roku 9 % 8 % 4.46 74,44 29.76 TNT 11,143 Various % 0 % 3.58 MTV 8,951 Video-On- 34,44 13.77 % Demand 2 % 3.43 12,01 HGTV 8,590 Desktop 4.80% % 2 2.91 Comedy Central 7,280 Xbox 11,176 4.47% % Apple TV 6,623 2.65% 2.75 CNBC 6,887 % 2.44 VH1 6,108 % 2.28@tjcognc Headline News 5,695 % CWEP Program Jan – June 2019 Campaign Performance WRAL.com Performance Feb 2019- June 2019 Click Through Industry Tactic Impressions Clicks Rate (CTR) Average CTR WRAL.com 40,061 468 1.17% .50% English Preroll WRAL.com 29,960 278 .93% .50% Spanish Preroll WRAL.com 400,061 510 .13% .08% ROS Display TOTAL 470,082 1,256 .27% - 1,256 clicks were generated to the site from this campaign Key DigitalCWEP ads were Takeaways seen over 470,000 times& Recommendations throughout the flight English preroll ad out performed Spanish – generating the highest click through rate (users clicking to the landing page) overall. English preroll ads also had a higher average video completion rate of 80% Average completion rate for all preroll spots was 54.48%. Recommend adding in a :15 preroll spot if possible – non skippable to our users. Add in WRAL.com Adhesion ads – usually generate higher click through rate These ads are sticky and run the full width of the page on all devices. (example on next slide) Adhesion Ad Example TV Statistics Station Commercials Aired % of Market Reached Impressions WRAL 21 31.8% 1,279,000 WRAL In Kind 26 27.3% 790,000 WRAZ 62 55.1% 1,865,000 WRAZ In Kind 118 27.3% 706,000 WRAL 2 45 4.2% 117,000 WRAL 2 In Kind 113 10.2% 297,000 ME TV 158 24.6% 975,000 ME TV In Kind 150 17.9% 564,000 WITN 56 76.1% 589,000 WITN In Kind 18 5.1% 16,500 MY TV In Kind 321 Not Measured Not Measured TOTALS 1,088 7,198,500 RADIO ANALYTICS CBC ran audio ads for CWEP on the following stations: WCLY, WCMC-FM, WCMC-HD2, WDNC-AM, WRAL-FM. Overall this results in an average reach across all stations and regions of 504,700 people and 1,108,000 impressions..
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