DOCSLIB.ORG

Principled Simplicity

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Principled Simplicity Advertising is a Waste of Resources – Group Discussion Posted on August 22, 2013 by Deepesh Singh Today our Group Discussion Topic was “Advertising a waste of Resources” which was among the selected topic for GD in Mu Sigma last year in our campus. I want to start with the definition of Advertisement. It is something a promotional act that a company does to convey a message about the product and quality. Moreover sometimes company does the advertisement so that customer can recall the product quickly while he goes to buy this. So I totally disagree with the thought that advertisement is a waste. Indeed it helps the company to create brand value in consumers’ minds. Let me put through an example. Dove nowadays has a brand value. But it was launched just 5 years back. Then they did advertisement and invested a lot of money. They distributed sample through newspaper. And I am lucky I have got more than 2 times. They may have wasted their resources at that time but now they are earning it back. Now the same Dove is selling their in high price and placed itself into a recognized and elite brand after they brought Katrina for the advertisement. There are many examples. I can give examples from every company for every brand. Now the question comes why advertisement again and again. So let me clear this too. Let’s take the example of Nokia Lumia. They run a huge campaign with Windows Phone to promote their models. They invested a huge amount of money and got positive response in Indian Mobile Market. Not if they stop promoting or advertisement in India, their sales would definitely go down. We have a new model every 2nd day. No one will remember Nokia Lumia after 3 months if they stop advertisement. Some another company like HTC, Sony, and LG will take the consumer’s mind and while purchasing a product consumers will recall Sony or LG quickly. So Nokia would like to lose its royal consumers. So they have to keep advertising. Though we do not have any machine or technique to calculate the profit through advertisement but it is definitely a necessary tool to get into consumer mind. Live, Live with Prosperity Principled Simplicity If you go to Indian Villages, you will find people asking for Colgate instead of Toothpaste. They will ask for Lifebuoy instead of bathing soap. Why? Because the advertisements have done its work. People can easily recall the product and company gets its advantage. Colgate from last few years is in the top most position in India Brand Value. So in my opinion before launching the product company has to invest huge amount to promote the product and after launching they have to put money regularly for ads to keep the product alive in consumers’ minds. Thank you! Read More Copyright © 2013 ·All Rights Reserved · Republishing or copying this article or any part of this without giving reference would come under WordPress Copyright Act. If you liked this article, please rate and comment. Thank You! Signature M.B. Nirmal Founder & Leader : ExNoRa Management Trainer : Seventh Intelligence Mr. Anandapadmanabhan was a born leader and was a living example for today's youth. He aspired and worked hard to change the life of today's youth, to make them more educated, prosperous, so that they become worthy citizens of tomorrow's India. He silently but meticulously taught among school children, that simplicity is the best virtue to excel in life. Though the God of death has being so cruel in taking away the life of our dear Anandapadmanabhan, he lives forever in our minds inspiring us to lead a life with simplicity. I dedicate this book with tears and fond remembrance, to the epitome of simplicity, my friend Anandapadmanabhan. Title: Live, Live with Prosperity Principled simplicity Author: M.B. Nirmal Founder & Leader: ExNoRa Management Trainer : Seventh Intelligence Published by: Seventh Intelligence Publications 20, Giriappa Salai, T. Nagar, Chennai 600017 Tel: 91- 44- 2815 33 77/ 2475 95 77/ 98400 34 900. Email: [email protected] Original Tamil book titled, "வா폁柍க쿍, வள鏍鏁டꟍ வா폁柍க쿍 - இல翍சிய எளிமை", of the same author Mr. M.B. Nirmal translated in English by 'REACH' J.Chandrasekaran Forgetting gratitude is forbidden I owe my heartfelt thanks to those who helped in the original Tamil version: Mrs. Lavanya Senthilkumar, who designed this book, which is sure to create history, in the e-publishing format. 'Navalar', Poet, 'Anagai' Mr. N. Sivan @ Sivalingam, who is our ExNoRa Senator. He did proof reading and editing. Mr. Shagul, of MOFA Enterprises, who computerized and digitized the Tamil edition. Mr. N.P. Manohar and Mr. P.G. Ramnath of Classic Printers, who brought out the printed edition of the Tamil book. I dedicate… I do not believe in the proverb, "to make or destroy, it is the woman's will". I respect womanhood. I believe in another proverb whole heartedly, which says, "Wife is the gift by the Almighty". There is a turning point in every man's life. His appearance, life style, thinking, dress code - all go for a change during his marriage, or soon after his marriage. The changes are of different types. A good wife reforms bad thugs. Good simpleton turning to bad habits after marriage is also common. There are instances, where one could not withstand the lavish life style of a spendthrift wife, making him earn money in unethical means. I remember an instance, when a bank officer, went to the jail to distribute sweets to the prisoners. He was shocked to see his dear friend, a Government official in higher position, among them! When asked about how he came here, he said that he resorted to earn ill-gotten money to buy silk saris for his wife! I, the author of this book, was simple ever since I grew up. After marriage, simplicity took strong roots in my family. My wife, a Postgraduate practicing medico, also practiced simplicity. At present, she is the Deputy Director of Madras Medical College. Nevertheless, she ever made her position or fame affect her path of simplicity. She naturally possesses simplicity as a jewel and her nature astonishes me! Most of the days she travels by public transport. She also buys the vegetables and groceries required on her way back home. She cleans the home, sweeps the floor without engaging any servants. She travels by II sleeper class only while traveling by train. She checks the price of any commodity before she buys and settles with the one with the lowest price tag. She never 'makes herself' up! Extravagance is never in her vocabulary. She also gets along with others with simplicity and straight forwardness. I dedicate this book to my wife who is the simplest and modest woman in my life. I am sure this book will bring happiness to countless people who will enjoy reading this book and absorb the contents to enrich themselves and their life. With love and gratitude. M. B. Nirmal Author Live, Live in Prosperity Principled simplicity Simplicity as goal ExNoRa M.B. Nirmal Read this book once. Your live will change forever and rise higher! Money that controls the world Even though there are many problems in the world, that varies from person to person, country to country, the most common problem every one has is, "MONEY" or the need for money. Money controls the world. Industries run, business persons compete with each other, fights for positions and going for a job - all are to generate money. Business is done for money. Some families strain relationship for dowry issues, ending up in want of money. Man robs to get money. Before the pyre's fire puts off, the heirs fight each other for want of a share in the wealth of the deceased soul, again for money. Money will plough down to the core of the earth Men and money What does money yield? For the poor, next to oxygen, money matters. Money gets them food, cloth and shelter. Money wipes away their sorrow. For middle class folk, just to maintain their 'middle class' status, they need money! If they have more money, they can buy a bigger house with more amenities. Can buy car; go abroad; pay 'capitation' fees for higher studies; even though prohibitive, can discreetly give dowry for a safe marriage for their daughters. Let them earn well, but they should also learn to control their expenses and desires. Otherwise, they will loose control over the swirl of greed and desire and will put them in a crisis. For the rich: Rich too worry about money. How to safe guard the hard-earned money? How to earn further ? On seeing some one richer, they yearn to beat them, by adding few more crores to their kitty . These are few worries they carry. This constant worry of making more and more money builds stress, which gives them immense pain, and invites all diseases. These 'rich' diseases carry those filthy rich people towards the ICU of a rich hospital. Then they eventually loose the body worth crores for ‘want of money’ or the ‘thought of money.’ Is there any connection between money and happiness? If some is to read what I said earlier, they will surely conclude that money is everything. But great souls, saints, philosophers, patriots, freedom fighters, social workers, nature lovers - all are in unison by thinking otherwise! "There is NO CONNECTION between money and merry. And absolutely no connection between money and mental peace," is what they say. Is this true? Here are two true illustrations: True incidents: The poor rich man! I went to a rich man's house.
Load more

Recommended publications
  • Exercises Final Edit
    _______________________________________________________ THE SIMPLICITY EXERCISES A SOURCEBOOK FOR SIMPLICITY EDUCATORS Mark A Burch Simplicity Institute Report 12k, 2012 SPECIAL ISSUE ____________________ SIMPLICITY INSTITUTE PRAISE FOR THE SIMPLICITY EXERCISES: Mark Burch is the real deal—it’s evident from The Simplicity Exercises that he’s spent a lifetime integrating simple living principles into his own life, and luckily for the rest of us, has developed and honed exercises to help others do the same. Seasoned voluntary simplicity facilitators will appreciate how thorough and well-presented these activities are. In fact, the material is so well-thought out that informal educators new to simple living could use Mark’s book with confidence. If you’re ready to change your game plan or help others do so, this book ofers real transformative opportunities. C. Jones, M. Div., Adult Educator and Simple Living Enthusiast Refraining from adding to the critique of current social, economic and ecological challenges, Burch makes a notable shift towards positive social transformation, opting to share the rewards and potentials of simple living with others rather than additional criticism and analysis of contemporary problems. … The sourcebook is therefore an important and valuable resource for all educators or individuals interested in exploring simplicity further,.. Natalie Swayze, Research Associate, Centre for Indigenous Science Education, The University of Winnipeg In The Simplicity Exercises, Burch provides us with a path through that mental barrier [to transformative change] with comprehensive and well-thought-out group thought- experiments and exercises. Drawing from years of real-world experience, the book provides us a path beyond fear, critique and common despair-ridden questions about how to move forward to solve the challenges of our time.
    [Show full text]
  • Kelly Rae Chi a Thesis Submitted to the Faculty of the University of North
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Carolina Digital Repository THE MOTIVATIONS AND CHALLENGES OF LIVING SIMPLY IN A CONSUMING SOCIETY Kelly Rae Chi A thesis submitted to the faculty of The University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master of Arts in the School of Journalism and Mass Communication. Chapel Hill 2008 Approved by: Professor Jan Johnson Yopp, adviser Professor Barbara Friedman, reader Professor Stephen Birdsall, reader ©2008 Kelly Rae Chi ALL RIGHTS RESERVED ii ABSTRACT KELLY R. CHI: The Motivations and Challenges of Living Simply in a Consuming Society (Under the direction of Jan Yopp, Barbara Friedman and Stephen Birdsall) Voluntary simplicity, a cultural movement that focuses on buying less and working less, blossomed in the mid-1990s as increasing numbers of Americans voiced dissatisfaction with excessive consumerism and working long hours. While the movement is not formalized today, many Americans do live simply, according to some of the simplicity literature. Practices range from buying only environmentally friendly products, following religious guidelines, or living in communal settings. Though the weakening U.S. economy makes simplicity an attractive or necessary way of life, the daily lives of simplifiers are underreported in the mainstream media. Since 2003, newspaper articles on simplicity have diminished, and existing articles lack context on the varied motivations and challenges of the simplicity movement and how some Americans live simply. This thesis and its series of articles aims to fill that gap by looking at simplicity research as well as the stories of local people in family and community settings.
    [Show full text]
  • Ethics and Ethical Leadership in Literature K.L
    InTERnationAl JouRnAl of BuSInESS fRom BharatiyA VIDyA Bhavan'S m. P. BIRlA InSTITuTE of mAnAGEmEnT, BEnGAluRu Vol.10, #2 (2016) pp 27-33 ISSN 0974-0082 Ethics and Ethical Leadership in Literature K.L. Ramadas & Sudhindra Gargesa* Abstract The law of the land describes and prescribes the code and role of ethics in any civilised society. Conversely the life and times of the society in turn is reflected in the literature, folklore, drama and other forms of expression. The issues of ethics and ethical leadership exist probably in every society on this planet. This paper is a humble attempt made to cull out only a few representative reflections of the past to get a feel of the society in respect of ethics, ethical practices and leadership of some of the societies to get a feel of the practices. Introduction: which cover the political, social, and/or economic Ethical leadership is determined by respect for ethical spheres. beliefs and values and for the dignity and more Prof Ram Nidamolu in his book ‘Two Birds in a Tree importantly rights of others. It is thus related to concepts Timeless Indian Wisdom for Business Leaders’ such as trust, honesty, consideration, charisma and legitimately feels- fairness. It is also entwined with a concern for nurturing the environment that has to be sustained in order to be ‘After three decades of observing, teaching, passed on to the coming generations. Ethical Leaders and participating in business and business know what they value. leadership, I have come to the conclusion that something tremendously important has been John Rawls, one of the most significant ethical missing all along.
    [Show full text]
  • Gandhi Intro
    Addendum A: Historical Context for Gandhi's Thoughts and Actions Mohandas Karamchand Gandhi, leader of the Indian nationalist movement and known in his later life as Mahatma ("great soul"), was one of the greatest national leaders of the 20th century. His methods and philosophy of nonviolent confrontation, or civil disobedience, not only led his own country to independence but also influenced political activists of many persuasions throughout the world. His mother was a devout adherent of Jainism, a religion in which ideas of nonviolence and vegetarianism are paramount. Gandhi stated that he was most influenced by his mother, whose life "was an endless chain of fasts and vows." When, in the company of boyhood friends, he secretly smoked, ate meat, told lies, or wore Western clothing, he suffered intense feelings of guilt. These feelings forced him to make resolutions about his moral behavior that were to remain with him. Married by arrangement at 13, Gandhi went to London to study law when he was 18. He was admitted to the bar in 1891 and for a while practiced law in Bombay. From 1893 to 1914, he worked for an Indian firm in South Africa. During these years, Gandhi's humiliating experiences of overt racial discrimination propelled him into agitation on behalf of the Indian community of South Africa. He assumed leadership of protest campaigns and gradually developed his techniques and tenets of nonviolent resistance known as satyagraha (literally, "steadfastness in truth"). Returning to India in January 1915, Gandhi soon became involved in labor organizing. The massacre of Amritsar (1919), in which troops fired on and killed hundreds of nationalist demonstrators, turned him to direct political protest.
    [Show full text]
  • Speciale Fardigt
    Abstract In the current epoch the concepts of climate change, environmental crisis and sustainable living have become well-integrated into the collective consciousness of individuals, and on an overall level, risks and uncertainties have taken up a different meaning for people in post-modern Western society. The previous faith and trust in institutions, experts and scientists has collapsed as the technological advancements and developments which where once provided to rid humanity of scarcity in basic needs and fight diseases, are now to blame for the current situation of global warming, overpopulation, and pollution. The future of humanity and the planet is consequently uncertain, and while the incentive to take action among laypeople is present, this is to some degree inhibited by a lack of adaptable concrete step-by-step solutions paired with an overall absence of global consensus regarding the magnitude of the problem. Nevertheless a number of relatively new tendencies suggests that individuals are taking matters into their own hands. The anthropocene marks a new geological era where human activities have come to play a powerful role on global climates and the environment, and this has given rise to new sustainable lifestyles, where the agenda and common vision often revolves around making conscious everyday choices with the least possible environmental impact. While the altruistic messages, ideas and values behind new sustainable lifestyles may seem praiseworthy, there are scholars who suggest that affiliations to such fixed identities serve other purposes, as a strategy of maintaining a unified sense of self in a world marked by fragmentation, insecurity and chaos. Elaborating further on this assumption, environment-friendly ways of living come to function as ready-made identities for modern individuals as a replacement for genuine self-development and reflection.
    [Show full text]
  • Network of Sacred Heart Schools
    Network of Sacred Heart Schools Dear Applicant, Enclosed is the application packet for the Network Summer Projects. The Projects, now in their 27th year, offer students a unique experience of service and community, which has consistently made a significant impact on the lives of all who have been involved. In addition to serving the poor and marginalized it is hoped you experience a personal transformation by living in a communal setting, practicing simple living, and maintaining a positive and open attitude. One of the great benefits of every service project is the opportunity to develop new friendships with students from across the country who come from a variety of ethnic and socio-economic backgrounds. You will be expected to step outside of your comfort zone to reach out and make certain that everyone feels like an important part of the “project community.” “Inclusiveness” is an attitude that you are expected to bring with you, so that all participants have a rich, affirming experience. At most locations you will sleep on the floor, drink water from the tap as opposed to bottled water, and personally cook and eat nutritious, well-balanced, basic meals with provisions made for vegetarians and some easily accommodated allergies. Severe allergies may be a deterrent to being accepted into a Service Project. In some locations there will be no air conditioning and shower facilities will not be luxurious. You will relinquish your cell phone(s) during the project in order to enter more fully into the service aspect of the project. You will be given opportunities to contact home via periodic moments of blogging or some limited access to the internet.
    [Show full text]
  • Simple Living & Country Skills
    Simple Living & Country Skills SPECIAL COLLECTION • Choosing a Watchdog • Self-Sufficient 1-Acre Homestead • 75 Ways to Live on Less and Love It PHOTO BY: BRYAN WELCH Choosing and Training a Watchdog By Barbara Pleasant Make your pet a safe and loyal guardian. My home security system is large and Justice, 16 percent of American house- guard duty. Watchdogs look, listen and black—and she pants when it’s hot and holds were victims of property crime in bark to sound the alert that something sheds hair every spring. In return for 2003. Especially in rural areas, the theft unusual is happening in their territory. regular feeding, periodic veterinary care pattern goes like this: Thieves make a After that, humans take over. and grooming, I get a beloved compan- quick visit to a house or farm to check Dogs have performed this duty for ion that barks loudly when any strange for security, then return later to take thousands of years. In Tibet, the little vehicle enters my driveway. My dog also what they want. But a barking dog often Lhasa apso, called the “bark lion senti- chases opossums from my deck and rab- turns off potential burglars at the scout- nel dog,” was bred to work as an indoor bits from my garden. But mostly, my ing phase. watchdog. In Belgium, schipperkes watchdog makes me feel safe. It’s no surprise that, of the 68 million earned the nickname “little captain of I am not operating under an illusion: pet canines in the United States, most the boat” because of their work as ship According to the U.S.
    [Show full text]
  • The Gandhian Ashram and Its Contemporaries: a Global Study of the Communal Reaction to Modernity Defense Copy
    The Gandhian Ashram and its Contemporaries: A Global Study of the Communal Reaction to Modernity Defense Copy Charles Bower Advisor: Mithi Mukherjee, History Committee: Fred Anderson, History Carole McGranahan, Anthropology April 2015 1 ABSTRACT This paper explores the Gandhian Ashram as a reaction to the forces of modernity in the late 19th and early 20th Centuries. Its deviation from the existing historiography is primarily in its exploration of the Ashram as one of many incidents of communal experiments at the time, which have an interesting geographic connection in London. I note Gandhi’s readings of John Ruskin and Leo Tolstoy, his interactions with dietetic and communal experiments in London, and some of the local precedents for the Ashram in arguing that these communal living experiments can be seen as a reaction to the forces of modern nation-building, especially as an anticolonial reaction. 2 CONTENTS INTRODUCTION………………...…………………………………………….….3 Historiography I. LOCAL PRECEDENTS….....…………………………………………………….14 THE ANCIENT ASHRAM GANDHI’S CONTEMPORARIES: THE HINDU NATIONALIST ASHRAM II. THE GLOBAL DISCOURSE ON COMMUNAL LIVING……...……………………25 TOLSTOY’S ASCETIC CHRISTIANITY THE GLOBAL MARKETPLACE OF IDEAS: LONDON AT THE TURN OF THE 19TH CENTURY III. THE SOCIAL LABORATORY…......………...………………………………...…37 IN LONDON SOUTH AFRICA THE DEVELOPMENT OF THE ASHRAM THE ZIONIST KIBBUTZ: A COMPARATIVE STUDY CONCLUSION...………………………………………………………………...47 BIBLIOGRAPHY………………………………………………………………...49 3 INTRODUCTION Gandhi’s ashram, or his moral village, changed the world and helped to define nations. History tends to misunderstand or fail to thoroughly define Gandhi’s role in India, and the global impact of his spirituality. Understanding his core goals of religious and spiritual foundations for society are vitally important to understanding the deep influence he had on the nationalist movement in India and beyond.
    [Show full text]
  • 0 EMU') DV FM,HELORI MD@RIMDZ, 510D. O DECEMBER 1, 1909
    0 EMU') DV FM,HELORI MD@RIMDZ, 510D. o DECEMBER 1, 1909. Registered at the G.P.O., Sydney, for Transmission by Post as a Newspaper. GOOD HEALTH DECEMBER 1, 1909 If You Are Suffering from a Cold, DR. J. R. M. THOMSON has Influ= recommenced practice, and may be enza, Consulted at 98 Exhibition St., Melbourne. Catarrh, Rooms for HYDROTHERAPY, or Similar MASSAGE, ETC. Allot:lion, BE YOUR OWN DOCTOR BY USING The 20th Century Pocket Inhaler ahe Node! Bakery • Made of polished rubber. Strong, handsome, convenient. Price, 5/- (post fee), including one bottle of medi- GOODMAN BROS., cine with directions for use. Extra bottles of medi- cine at /6 per bottle (post free). Order from Signs Publishing Co.. Ltd.. Mel BAKERS, ETC. bourne. Victoria. Aust.. or our General Agents: Victorian Tract Society, Gordon Street, Toorak, Melbourne. Ramsay ROatl, liaberfield, N. S. W. New South Wales Tract Society, " Elsnath, " Burwood Street, Harwood. Try Our Wheatmeal Bread Queensland Tract Society, 186 Edward Street, Brisbane. and Zwieback. South Australian Tract Society, 93 Franklin Street, Adelaide. West Australian Tract Society, 103 William Street, Perth. Rec omiiiended by this Journal. New Zealand Tract Society, " Beulah, " Queen's Road, Lower Hutt, Wellington ' Christchurch Sanitarium AND HEALTH HOME. A quiet, home-like place, in one of the health- Sanitarium bean!) foods Always in Stock. iest suburbs .of Christchurch, N. Z., where the Granose. —A palatable and partially digested food, made of whole sick are received and skilfully treated The wh tat, suitable for indigestion and weak stomachs. Granola. —A perfect breakfast food, composed of various grains, methods of treatment consist in the employ- requires only a few minutes' cooking for use.
    [Show full text]
  • Global Consumption Trends and Consumption of Ecological Food in Poland
    KONSUMPCJA I ROZWÓJ 2015;1(10):17-32 17 BOGDAN MRÓZ Szkoła Główna Handlowa (Warsaw School of Economics) Marta SADOWSKA Ernst & young Polska Global Consumption Trends and Consumption of Ecological Food in Poland Premises for development of the market for ecological food in Poland Ecological food is often confused with health, natural or traditional food. Therefore, to begin with, it is proper to define this notion to which we shall refer in a further part of the article. Ecological food (hereinafter: eco-food, organic food) is food produced with natural methods in the environment which has not been polluted. In this pro- duction, there cannot be used fertilizers, synthetic pesticides, antibiotics, genetically modified organisms or growth hormones. Ecological food originates from farms that take care of conservation of landscape biodiversity and values as well as they raise animals in the way compliant with their species needs. Significantly, to be able to use the term ‘ecological food’, the producer must have come across the relevant control procedure, crowned with obtainment of the certificate for the products manufactured thereby (Pilarczyk, Nestorowicz, 2010). According to the estimates of Organic Farma Zdrowia [Organic Farm of Health], the biggest in Poland chain of shops with ecological food, the Polish market for this food is at present valued for approx. 700 million zlotys (Polacy coraz chętniej…, 2014) and it grows at the rate of 20-30% annually. In the opinion of experts, we may expect a further dynamic growth for at least next two decades (Rynek zdrowej żywności…, 2014). The ecological market development in Poland seems to be not a fad but has solid grounds.
    [Show full text]
  • Special Article 2
    Special Article 2 By Rabinder Malik Author Rabinder Malik Photo: Author Mahatma Gandhi is perhaps the most well-known Indian in the world today. His life was one of dedication and simplicity and he valued non-violence and truth as the guiding principles of his life. Gandhi followed the inner voice that guided him throughout his life and he could justifiably say to the world: “My life is my message.” Gandhi Introduction New Delhi when Gandhi was assassinated on Jan. 30, 1948, at Birla House where he held a mass congregation every evening. Mohandas Karamchand Gandhi, commonly known as Mahatma In order to learn more about Gandhi’s life and struggles, I recently Gandhi, was the preeminent leader of Indian nationalism in British-ruled spent a few days in Ahmedabad, India, and visited the Mahatma Gandhi India. He is referred to as the “Father of the Nation” or “Bapu” in India. Ashram at Sabarmati and the adjoining museum. There are two other Employing non-violent civil disobedience, Gandhi led India to sources that I would also like to acknowledge which helped me in independence and inspired movements for non-violence, civil rights and understanding more deeply the significant contributions of Mahatma freedom across the world. Gandhi that span such disciplines as economics, spirituality, conflict The son of a senior government official, Gandhi was born and raised in resolution, international peace, education, politics and more. a Hindu community in coastal Gujarat, and trained in law in London. The first one was the series of lectures on the message of Mahatma Gandhi became famous by fighting for the civil rights of Muslim and Gandhi delivered by Shobhana Radhakrishna during her visit to Japan last Hindu Indians in South Africa, using new techniques of non-violent civil year.
    [Show full text]
  • A Journal for Management Professionals
    December 2020 ISSUE 67 MPAC INNOVATIVE MANAGEMENT PRACTICES AND CREATIVE THINKING A JOURNALI FOR MANAGEMENT PROFESSIONALST Page 4 Greetings from IMPACT MPAC INNOVATIVE MANAGEMENT PRACTICES AND CREATIVE THINKING A JOURNALI FOR MANAGEMENT PROFESSIONALST EDITORIAL TEAM Dr. N.V Subbaraman Dear Readers, “Kalki” V Murali Finally, we have come to the 12th month of the year 2020. The whole Dr M G Bhaskar world is sighing with relief about this year coming to an end. The entire world experienced an excruciating pain in all fronts because of an invisible virus, which shook the mighty nations and the mighty organizations like United Nations, World Health Organization, EXPERT ADVISORY UNESCO and the ilk. Economy crashed in many countries. The invisible virus made the mightier nations to shiver and close down their BOARD borders and the entire operations, not knowing what to do? Dr. R Rangarajan The die-hards and the incorrigible optimists became the heroes and Professor & Head they came out with another jargon “ The New Normal ”! The east Dept. of Commerce became the source of inspiration because of their traditional lifestyle University of Madras to the west. The forgotten ancient daily habits were ploughed out and became the daily hygiene mantra for everyone to follow. Dr. R Krishnaveni The truly Indian philosophies, “Simple living and high thinking”, “ Live long, along with the Nature” , “Self discipline and maintain personal Assistant Professor hygiene”, became the topics of discussions in many nations. Head Department of English Government Arts and Science College Our Indian “Namaste” became the hallmark of greeting. With that Palladam, Tirupur (Dist) Namaste, let us all welcome the New Year 2021 with folded hands and pray the almighty to bring back the cheer and joy! Editorial Team All opinions expressed in the articles appearing in the e-journal IMPACT, are that of the respective authors.
    [Show full text]