Advertising is a Waste of Resources – Group Discussion Posted on August 22, 2013 by Deepesh Singh Today our Group Discussion Topic was “Advertising a waste of Resources” which was among the selected topic for GD in Mu Sigma last year in our campus. I want to start with the definition of Advertisement. It is something a promotional act that a company does to convey a message about the product and quality. Moreover sometimes company does the advertisement so that customer can recall the product quickly while he goes to buy this. So I totally disagree with the thought that advertisement is a waste. Indeed it helps the company to create brand value in consumers’ minds. Let me put through an example. Dove nowadays has a brand value. But it was launched just 5 years back. Then they did advertisement and invested a lot of money. They distributed sample through newspaper. And I am lucky I have got more than 2 times. They may have wasted their resources at that time but now they are earning it back. Now the same Dove is selling their in high price and placed itself into a recognized and elite brand after they brought Katrina for the advertisement. There are many examples. I can give examples from every company for every brand. Now the question comes why advertisement again and again. So let me clear this too. Let’s take the example of Nokia Lumia. They run a huge campaign with Windows Phone to promote their models. They invested a huge amount of money and got positive response in Indian Mobile Market. Not if they stop promoting or advertisement in India, their sales would definitely go down. We have a new model every 2nd day. No one will remember Nokia Lumia after 3 months if they stop advertisement. Some another company like HTC, Sony, and LG will take the consumer’s mind and while purchasing a product consumers will recall Sony or LG quickly. So Nokia would like to lose its royal consumers. So they have to keep advertising. Though we do not have any machine or technique to calculate the profit through advertisement but it is definitely a necessary tool to get into consumer mind. Live, Live with Prosperity Principled Simplicity If you go to Indian Villages, you will find people asking for Colgate instead of Toothpaste. They will ask for Lifebuoy instead of bathing soap. Why? Because the advertisements have done its work. People can easily recall the product and company gets its advantage. Colgate from last few years is in the top most position in India Brand Value. So in my opinion before launching the product company has to invest huge amount to promote the product and after launching they have to put money regularly for ads to keep the product alive in consumers’ minds. Thank you! Read More Copyright © 2013 ·All Rights Reserved · Republishing or copying this article or any part of this without giving reference would come under WordPress Copyright Act. If you liked this article, please rate and comment. Thank You! Signature M.B. Nirmal Founder & Leader : ExNoRa Management Trainer : Seventh Intelligence Mr. Anandapadmanabhan was a born leader and was a living example for today's youth. He aspired and worked hard to change the life of today's youth, to make them more educated, prosperous, so that they become worthy citizens of tomorrow's India. He silently but meticulously taught among school children, that simplicity is the best virtue to excel in life. Though the God of death has being so cruel in taking away the life of our dear Anandapadmanabhan, he lives forever in our minds inspiring us to lead a life with simplicity. I dedicate this book with tears and fond remembrance, to the epitome of simplicity, my friend Anandapadmanabhan. Title: Live, Live with Prosperity Principled simplicity Author: M.B. Nirmal Founder & Leader: ExNoRa Management Trainer : Seventh Intelligence Published by: Seventh Intelligence Publications 20, Giriappa Salai, T. Nagar, Chennai 600017 Tel: 91- 44- 2815 33 77/ 2475 95 77/ 98400 34 900. Email: [email protected] Original Tamil book titled, "வா폁柍க쿍, வள鏍鏁டꟍ வா폁柍க쿍 - இல翍சிய எளிமை", of the same author Mr. M.B. Nirmal translated in English by 'REACH' J.Chandrasekaran Forgetting gratitude is forbidden I owe my heartfelt thanks to those who helped in the original Tamil version: Mrs. Lavanya Senthilkumar, who designed this book, which is sure to create history, in the e-publishing format. 'Navalar', Poet, 'Anagai' Mr. N. Sivan @ Sivalingam, who is our ExNoRa Senator. He did proof reading and editing. Mr. Shagul, of MOFA Enterprises, who computerized and digitized the Tamil edition. Mr. N.P. Manohar and Mr. P.G. Ramnath of Classic Printers, who brought out the printed edition of the Tamil book. I dedicate… I do not believe in the proverb, "to make or destroy, it is the woman's will". I respect womanhood. I believe in another proverb whole heartedly, which says, "Wife is the gift by the Almighty". There is a turning point in every man's life. His appearance, life style, thinking, dress code - all go for a change during his marriage, or soon after his marriage. The changes are of different types. A good wife reforms bad thugs. Good simpleton turning to bad habits after marriage is also common. There are instances, where one could not withstand the lavish life style of a spendthrift wife, making him earn money in unethical means. I remember an instance, when a bank officer, went to the jail to distribute sweets to the prisoners. He was shocked to see his dear friend, a Government official in higher position, among them! When asked about how he came here, he said that he resorted to earn ill-gotten money to buy silk saris for his wife! I, the author of this book, was simple ever since I grew up. After marriage, simplicity took strong roots in my family. My wife, a Postgraduate practicing medico, also practiced simplicity. At present, she is the Deputy Director of Madras Medical College. Nevertheless, she ever made her position or fame affect her path of simplicity. She naturally possesses simplicity as a jewel and her nature astonishes me! Most of the days she travels by public transport. She also buys the vegetables and groceries required on her way back home. She cleans the home, sweeps the floor without engaging any servants. She travels by II sleeper class only while traveling by train. She checks the price of any commodity before she buys and settles with the one with the lowest price tag. She never 'makes herself' up! Extravagance is never in her vocabulary. She also gets along with others with simplicity and straight forwardness. I dedicate this book to my wife who is the simplest and modest woman in my life. I am sure this book will bring happiness to countless people who will enjoy reading this book and absorb the contents to enrich themselves and their life. With love and gratitude. M. B. Nirmal Author Live, Live in Prosperity Principled simplicity Simplicity as goal ExNoRa M.B. Nirmal Read this book once. Your live will change forever and rise higher! Money that controls the world Even though there are many problems in the world, that varies from person to person, country to country, the most common problem every one has is, "MONEY" or the need for money. Money controls the world. Industries run, business persons compete with each other, fights for positions and going for a job - all are to generate money. Business is done for money. Some families strain relationship for dowry issues, ending up in want of money. Man robs to get money. Before the pyre's fire puts off, the heirs fight each other for want of a share in the wealth of the deceased soul, again for money. Money will plough down to the core of the earth Men and money What does money yield? For the poor, next to oxygen, money matters. Money gets them food, cloth and shelter. Money wipes away their sorrow. For middle class folk, just to maintain their 'middle class' status, they need money! If they have more money, they can buy a bigger house with more amenities. Can buy car; go abroad; pay 'capitation' fees for higher studies; even though prohibitive, can discreetly give dowry for a safe marriage for their daughters. Let them earn well, but they should also learn to control their expenses and desires. Otherwise, they will loose control over the swirl of greed and desire and will put them in a crisis. For the rich: Rich too worry about money. How to safe guard the hard-earned money? How to earn further ? On seeing some one richer, they yearn to beat them, by adding few more crores to their kitty . These are few worries they carry. This constant worry of making more and more money builds stress, which gives them immense pain, and invites all diseases. These 'rich' diseases carry those filthy rich people towards the ICU of a rich hospital. Then they eventually loose the body worth crores for ‘want of money’ or the ‘thought of money.’ Is there any connection between money and happiness? If some is to read what I said earlier, they will surely conclude that money is everything. But great souls, saints, philosophers, patriots, freedom fighters, social workers, nature lovers - all are in unison by thinking otherwise! "There is NO CONNECTION between money and merry. And absolutely no connection between money and mental peace," is what they say. Is this true? Here are two true illustrations: True incidents: The poor rich man! I went to a rich man's house.