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Lolo Eñing and His CSR Legacy Page 3 August 2004 Lolo Eñing and his CSR legacy page 3 CSR ROADSHOW SCHEDULE July 22 - Aug 3 Benpres (lobby) Aug3-14 Meralco Aug 14 - 26 ABS-CBN (ELJCC lobby) Aug 26-Sep 5: Rockwell Power Plant Mall Sep5-12 Asian Institute ofManagement Sep - Dec: FPHC provincial tour Distinguished Service Award, Harvard 1972: Tumanggap si Eñing Lopez ng parangal mula sa Harvard University noong June 9, 1972. Kasama niya ang mga anakniyang sina Geny, Oskie,Robby, at Manolo. Eñing Lopez : Muhon ng Corporate Social Responsibility "HE profits most who serves best." Sa mga na sa naging epekto ng kaniyang mga negosyo ganay si Eñing sa dalawang anak nina Gober- katagang ito marahil nag-uugat ang pundasyon sa lipunang kinagagalawan nito. Magmula sa nador Benito Lopez at Presentacion Hofileña. ng lahat ng mga negosyo ng isa sa pinakadak- lolo niyang si Kapitan Eugenio na gobernador- Anim na taon pa lamang si Eñing nang maulila ilang Filipino nang siglo-20—si Eugenio "Eñ- cillo sa Jaro at sa ama niyang gobernador ng sa ama,at bagamat ulila, masugid namang pin- ing" Lopez. Sa kabila ng kaniyang kariwasaan Iloilo na si Benito, namana ni Don Eñing ang uno ang pagkukulang na ito ni Vicente, nakaba- sa buhay, minarapat pa niyang isaalang-alang tila marubdob na pagmamahal sa bayan at batang kapatid ni Benito, at asawa niyang si ang pampublikong interes sa halip na magka- paniniwalang walang anumang hadlang sa gal- Elena na kapatid naman ni Presentacion.Sanhi mal na lamang ng yaman gaya ng kaniyang ing ng isang Filipino. ng matinding pangungulila sa asawa, mga kakontemporanyo. pansamantalang ihinabilin niya ang mga bata Walang sinumang Filipinong negosyante Sino ba si Eugenio "Eñing" Lopez? kina Vicente at nanirahan sa Guimaras. ang makapapantay sa naging kontrisbusyon ni Tubong Jaro, Iloilo, mula sa angkan ng mga Gaya ni Benito, naging estrikto rin si Vicente Eñing, di lamang sa larangan ng negosyo, lalo hasendero ng tubó—Hofileña at Lopez. Pan- Turn to page 2 2 LOPEZLINK August 2004 Eñing Lopez... from page 1 na dahilan upang lumaking maayos sina Eñing at Nanding. At lumaking mahusay ang magkapatid na ang isa'y gagawa ng kaniyang pangalan sa larangan ng pagnenegosyo, at ang isa'y ipagpapatuloy ang nabinbing serbisyo-publiko ng nasirang ama. Nagtapos si Eñing ng Bachelor of Arts cum laude sa Ateneo at kumuha ng abogasya sa UPat ipinasa ang bar examinations. Nagtungo sa Estados Unidos at nag-aral sa Harvard Law School. Pagdating niya sa Pilipinas, ipinagpatuloy niya ang pagiging abo- Harvard, 1923: Iginagawad ni Dean Lawrence E. Fouraker ng gado hanggang sa itinulak siya ng Isa sa mga kuha Harvard Business School kay Eugenio H. Lopez tadhana pabalik sa Iloilo at pamaha- ni Eñing habang ang Distinguished Service Award mula sa Harvard laan ang kanilang hacienda ng tubó. nasa Harvard University. Bumaling ang kaniyang interes sa Ang Pamilya Lopez at si Pangulong Manuel Quezon noong Oktubre diyaryo at binuhay ang El Tiempo ny pagkagaling niya ng Harvard. Maluwag sa pera si Eñing lalo na sa 1939. Di nagtagal, nabili na rin nila ang mga nangangailangan. Hindi siya nag- kasabay ng bersiyon nitong Ingles na Pinipirmahan ni Eñing ang kasunduan kaugnay MERALCO. Dito ipinamalas ni Eñ- dadalawang-isip magpaluwal ng pera The Iloilo Times. Dito niya ipina- sa pagpapatayo ng Asian Institute of Man- ing ang malasakit sa mga empleyado para sa mga empleyadong alam niyang malas ang talim ng kaniyang pag- agement (AIM), kasama si Don Enrique sa magandang pasahod at benepisyo. kapos sa panggastos. Sa kagustuhan atake laban sa mga kawatan ng gob- Zobel at Tony Ozaeta (gitna) yerno. Sa tulong ng kaniyang mga Ito ang naging standard para sa iba pa niyang mapaligaya ang mga ito, ginu- pahayagan, isiniwalat niya ang mga nilang negosyo. lantang niya ang mga tauhan nang kabuktutan ng pamamahala ni Gob- ideklara niyang burado na ang lahat ng ernador Mariano Arroyo na nauwi sa SI EÑING BILANG pagkakautang ng kaniyang mga emp- pagkatanggal ng huli sa serbisyo. ADMINISTRADOR leyado sa Manila Chronicle, kasama na Mula diyaryo, sumabak din ang Maraming makapagsasabi na si Don rito si Liborio Gatbonton, na abot-lan- magkapatid na Lopez sa negosyo ng Eñing ay mahusay mag-alaga ng ka- git ang saya nang napasakaniya na ang transportasyon. Itinatag nila ang Iloilo niyang mga empleyado. Tanging kata- kotseng huhulugan pa lang sana niya. Shipping Company, Iloilo-Negros Air patan lamang ng mga ito ang kaniyang Hinggil sa benepisyo, hindi naging Express Company (INAEC), at nabili na hinihiling at kaniyang tinatapatan ng maramot si Eñing. Nang mag-demand rin nila ang Panay Autobus Company. mga di inaasahang pabuya. Masaya ang unyon ng MERALCO ng dagdag Naudlot lamang ang komersyo siyang nakikitang nagliliwanag ang na sahod, kagyat niyang ipinagkaloob ment (AIM), na isa sa kaniyang niya sa anumang halaga ang anumang nang sakupin ng mga Hapones ang mukha ng mga empleyado sa pagka- ang hiling na dagdag at dinoble pa pinakamalaking pamanang pang- Filipiniana na makikita niya. bansa noong Ikalawang Digmaang katanggap ng bonus o promosyon. niya ito. Dumating sa punto na naghi- edukasyon hindi lamang sa bansa, Pandaigdig. Matapos ang giyera, unti- Naniniwala si Ening na tao ang hintay na lamang ang unyon sa anu- pati na sa buong Asya. Nagbigay din Isang Pagpupugay unting ibinangon nina Eñing ang kani- sandigan ng matatag na negosyo. Aniya mang ibibigay niya at napagtanto ni- siya ng $255,000 para endowment Bagamat hindi niya nakitang malaya lang emperyo. Muli silang sumabak sa "We consider [the following principles] lang tila hindi na kakailanganin ang fund ng Harvard Business School si Geny at ang bansa sa ilalim ng dik- negosyong airline at itinatag ang Far sacred and inviolable in our dealings isang unyon. upang humikayat ng pag-aaral ng taduryang Marcos, maligaya pa rin Eastern Air Transport, Inc. (FEATI). with our employees: that human values Upang maging lubos ang pabuya sa Asian Management. siya’t nakapag-iwan siya ng pitak sa pu- Ito ang mga kauna-unahang biyaheng are superior to material values; that the mga empleyado, nagpatayo pa siya ng Sa kaniya ring tulong, naisakatu- so ng sambayanang Filipino sa pama- panghimpapawid sa labas ng bansa. Di right to have and enjoy the fruits of la- sariling pagamutan para sa mga emp- paran ang ibang mga programang magitan ng MERALCO, Manila Chron- naglaon, napilitan ang mga Lopez na bor is paramount to profits and losses; leyado ng MERALCO—ang JF Cotton pang-edukasyon sa Unibersidad ng icle, ABS-CBN, Eugenio H.Lopez ibenta na lamang ang FEATI sa Philip- and that our success should be mea- Hospital—at naglaan ng pondo para sa Pilipinas at sa Ateneo kung saan siya Foundation, Lopez Museum at samu’t pine Air Lines (PAL) na pag-aari ng sured not by the wealth we can accumu- retirement plan ng MERALCO. Dahil nagpatayo ng library at standard TV saring gawaing pangkawanggawa. mga Soriano sanhi ng politika. late, but by the amount of happiness we dito, tinupad ni Eñing ang pangakong studio para sa Ateneo ETV. Kung anuman ang tinatamasa ng Sa pagkawala ng FEATI, Manila can spread to our employees. This is our gagawin niyang pinakamataas sa Pilip- Higit pa sa mga pinagsama- kasalukuyang henerasyon, hindi Chronicle naman ang kanilang binili. norm of conduct. This is our creed." inas ang pasahod at benepisyo ng mga samang kontribusyon niya sa Ateneo lamang ng mga Lopez, pati na rin ng Kasing tapang ng El Tiempo, naging Ipinamalas niya ang kaniyang empleyado sa MERALCO. at UPay ang kaniyang pagtatayo ng sambayanang Filipino, utang ito sa isa sa pinakamapagkakatiwalaang pa- malasakit nang magkasakit ang Lopez Museum na umani ng papuri kaniyang lakas ng loob, lawak ng pag- hayagan ito na walang awat sa pagbira kaniyang mga pinagkakatiwalaang SI Eñing AT ANG kay Claro M. Recto sa kadakilaan ng iisip, matibay na paninindigan, at sa mga katiwalian sa gobyerno. Nang sina Bienvenido Calleja at Pepe CORPORATE SOCIAL mga Lopez sa paghahandog ng isang pananalig sa galing ng Filipino. naging estabilisado na, minataan na- Cosca. Kagyat niyang ipinagamot sa RESPONSIBILITY pribadong museo para sa pampub- man ni Eñing ang broadcasting at iti- Estados Unidos ang mga ito,kasama Tradisyon nang maituturing para sa likong interes. Sanhi ng matinding ka- (Nagpapasalamat ang may-akda kay natag ang Chronicle Broadcasting Net- ang mga asawa nila,at sagot niya ang mga Lopez ang sinasabing Corporate malayan sa kulturang Filipino, halos G. Raul Rodrigo, awtor ng Phoenix: work (CBN), at di nagtagal, nakuha na lahat ng gastos. Hindi siya pumalya Social Responsibility mula pa nang napuno na ni Eñing ang apat na pala- The Saga of the Lopez Family,sapag- rin niya ang Alto Broadcasting System sa pagtawag sa mga doktor upang simulan ito ni Kapitan Eugenio. Nag- pag ng kaniyang tirahan ng mga li- papaunlak sa isang panayam at para sa (ABS), na kapwa pinamahalaan ni Ge- alamin ang kanilang kalagayan. ing bahagi na ng buhay ng angkan ang brong Filipiniana. Sa tuwing maga- mga artikulo at retrato;kay Bb. Rosan pagtulong sa kapwa sa pamamagitan gawi siya sa Madrid, sa isang libreria Cruz, para sa mga libro, at sa Lopez ng kanilang mga negosyo. Naniniwala sa Plaza San Martin, doon lilimasin Memorial Museum.) si Don Eñing na "a commercial firm which could hardly make both ends meet but which gives service and real satisfaction to the community, is, in our estimation, more successful than a multi-million corporation which reaps huge profits and then keeps them to it- self, completely neglecting the com- munity which sustains its life." Naninindigan si Eñing na ang malaking proporsiyon ng kikitain ng isang negosyo ay dapat ibalik sa mga tao, sa anumang anyo ng "foundation, grant, scholarships, hospitals, and any other form of social welfare benefits." Sanhi ng ganitong paninindigan, Family Picture, 1940: Isa sa mga retrato ng pamilya bago pumutok ang naging instrumento si Eñing sa pag- Si Eñing kapiling ang mga beneficiary ng kaniyang programang WWII.
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