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4/F Benpres Building, Meralco Avenue corner Exchange Road Ortigas Center, Pasig City 1600, Philippines Telephone Nos. (632) 4496060 • (632) 9103103 Facsimile (632) 9314089 Website: www.lopezgroup.org THELOPEZ VALUES In our service to the Filipino people, we will be guided by the following distinct Lopez values: A PIONEERING ENTREPRENEURIAL SPIRIT BUSINESS EXCELLENCE UNITY NATIONALISM SOCIAL JUSTICE INTEGRITY EMPLOYEE WELFARE AND WELLNESS We know from generations of experience that it is by living according to these values that a company can be built to last. 2 3 BRIDGES BRIDGES 2011 VOL.5 EXECUTIVE DIRECTOR Mercedes Lopez-Vargas 40 PRESIDENT (FROM 2008-2011) Rafael M. Alunan III Table of MANAGING EDITOR Dulce Festin-Baybay HEAD WRITER Art Cariaga Contents PHOTO CREDITS George Tapan Lopez Memorial Museum & Library Corporate Communications Depts. Public Relations Depts. 6 Sustainability Comes from Doing Right by Our People and the Environment 50 Sustainability Report – Changing Lives, Transforming Futures – Oscar M. Lopez EDITORIAL COORDINATORS 52 BayaniJuan – A Holistic Strategy to Develop a Community of Relocated Families Angela Lopez-Guingona What Makes a People and a Business Strong Jose Carlos G. Campos 10 – Manuel M. Lopez 54 Bantay Kalikasan’s La Mesa Watershed and Ecopark Forest Within the Metropolis EDITORIAL CONSULTANT Paves the Way for Environmental Sustainability Mitos Santisteban 13 The Asian Forum on CSR: Sharing an Idea Whose Time Has Come Faith I. Bacon – Felipe V. Alfonso 58 Assessing the initial outcomes of EDC’s livelihood programs Dario J. Pagcaliwagan in Dumaguete and Leyte EDITORIAL STAFF 16 Changing Lives, Transforming Futures A Case of Public Private Partnership – The FPIC CSR Programs Darlene Alpuerto-Lamis – Rafael M. Alunan III 62 Julie Ann S. Cuevas 32 64 Knowledge for Nation Building Printed by 19 Lopez Group 2011 CSR Investments ABS-CBN Publishing, Inc. 20 Synergizing for Change the Lopez Way 66 Investing on Health for Better Education 22 5 Years of Walking the Talk and Wellness 68 Inspiring Hope, Celebrating Vision: Asian Eye Launches 150 Eyes Cataract Surgerry Mission 26 Wellness 101: An Interactive Course on Wellness 70 Kapit Bisig Para sa Ilog Pasig 28 Educating for Peace 72 PAAFI Brings Happiness, Too! 32 Creating Balance 74 Art Duo... An Art Day of Fun! 36 Lopez Memorial Museum – 50 Years of Making History Relevant 76 ANS-CBN Foundation International: Redefining Diaspora Philantrophy 40 EDC’s Community Partnership Program: 80 Nelson’s Taho – A Unique Everyday Favorite at the Fashionable Power Plant Mall Leveraging Business Strengths for Countryside Development ABOUT THE COVER 82 Pitoy Moreno Gala: An Evening of Beauty Collage of images depicts a variety of 46 DZMM – Teaching, Learning, Caring activities of the Lopez companies and 84 Creating Shared Values foundations across different sectors 48 Sikat II – Solar Car and age groups. It seeks to give a broad idea of what the Lopez Group 85 A Solar-Powered Energy does in “changing lives, transforming ADTel Aids the People of Pampanga futures” -- from education and youth development to livelihood opportunities 36 52 and protection of the environment and 86 Tribute to Heroes the country’s natural resources. The horizontal lines give an idea of a ladder ascending toward a brilliant blue sky. This creative element suggests the commitment of the Group to help fellow Filipinos achieve a brighter tomorrow. Sustainability comes from doing right by our people and THICS HAS BEEN THE CENTRAL ISSUE OF BUSINESS IN THE paST FEW DECADES, AS IT HAS BEEN OF PUBLIC GOVERNANCE. IT LIES at THE CORE OF WHat’s CAUSING MUCH OF THE DISRUPTIVE CHANGES the environment E SWEEPING THE WORLD TODay. The excesses and impunity of people in power gave at all cost and the beggar-thy-neighbor style of business rise to the global financial crisis of 2008-09 and dominance. the long shadow of its possible recurrence, and the “Occupy Wall Street” rallies seen in various U.S. cities. Ethics was made the centerpiece of a curriculum The whole concept of corporate social The reaction to institutionalized greed brought about overhaul at the Harvard Business School led by Dean the Arab Spring that has been toppling authoritarian Nithin Nohria. He said this was necessary because responsibility – from its beginnings regimes previously seen as untouchable, the surprise business leaders would easily swear to ethical principles candidacy of Noynoy Aquino that rode to victory on but just as easily throw them out of the window when in charitable work to philanthropy, an anti-corruption platform, and the moves to restore confronted by difficult choice. He says, “There seems integrity and transparency to public and private offices to be big difference between people’s understanding to expressions of enlightened in all countries. of their responsibilities as business leaders and their capacity to live up to those (responsibilities) when faced citizenship, to community relations, Doing what is right and being accountable for what with pressure or temptation.” we do, as individuals and organizations, are expected and its recent evolution to issues of by people, whether or not they are directly affected by “Abraham Lincoln said…the real test of a person’s our actions. In private companies, ethical practices character is how they deal with adversity….(For me) sustainability and shared values – from the board room to the shop floor, and in the I’ve been more often disappointed with how people’s performance of services, are demanded by customers character is revealed when they’ve been given power,” the strategic CSR we embrace in the and stakeholders. Dean Nohria said in a Wall Street Journal interview. Leaders are called upon to observe fairness, equalize The whole concept of corporate social responsibility – Lopez Group grew from the seeds of access to opportunities, uphold people’s well-being, from its beginnings in charitable work to philanthropy, and preserve the natural environment. Management to expressions of enlightened citizenship, to community ethical principles. experts warn of the pitfalls of relentless profit-making relations, and its recent evolution to issues of OSCAR M. LOPEZ 6 Chairman, Lopez Group Foundation, Inc. 7 BRIDGES BRIDGES “. it is more realistic and helpful to liken sustainability to a journey, which is as long and arduous as climbing a mountain with an unending number of peaks.” sustainability and shared values – the strategic CSR financial crisis, the number of people living below the Sustainability cannot be regarded as an undertaking Corporation, an arm of the World Bank Group focused we embrace in the Lopez Group grew from the seeds of poverty line had gone down to an estimated 987 million with a fixed destination or a finish line. We do not on private sector development. ethical principles. people. They were the so-called billion people at the wake up one day and say, aha, our business is now “bottom of the pyramid.” sustainable. The world is dynamic and constantly in EDC President and COO Richard B. Tantoco How we think and take care of the “least of our flux, with many unpredictable twists and turns. So, it received the prestigious award in Washington D.C. brethren,” and how we respond to so much poverty In the Philippines, with all the economic hardships is more realistic and helpful to liken sustainability to from IFC’s head, Lars Thunell. EDC was cited for and ignorance around us reveals how deeply we have wrought by corrupt regimes and failed policies including a journey, which is as long and arduous as climbing its accomplishments in operational excellence, ingrained ethics in our workplace and communities. We those related to population growth, over 20 million of a mountain with an unending number of peaks. For sustainability, environment management, social in the Lopez Group practice strategic CSR as a response the more than 90 million Filipinos – nearly one in five – us to know if we are making progress in our trek, we responsibility and corporate governance. to poverty in all its forms – poverty in body, in mind, survive on $1.2 or around Php 50 a day at present rates. must have a way of measuring how far we have gone or and in spirit. examining certain indicators to see where we are. In receiving the award, Mr. Tantoco said, “We believe Believing no company can remain an island of that as the company grows, the communities should Poverty, defined by the World Bank as “pronounced prosperity amidst a sea of poverty, private businesses Five companies and organizations in the Lopez Group also prosper and environment continuously preserved deprivation in well-being,” is manifested in four have increasingly taken a proactive role in CSR. Many have taken the first steps in such determination of and enhanced. Support for the development of the areas: income or consumption, health and education, companies regularly set aside a percentage of their whether they are moving up or falling down in terms of locality promotes trust, which in turn gives the company vulnerability to various forms of risk, and powerlessness revenues to CSR projects. Some have established their sustainability. LGFI made available to them the its social license to operate.” or the lack of choices or control over one’s life. full-fledged foundations so that these projects are expert assistance of a consulting company, immersed professionally managed, and the funds earmarked or in the technicalities of the Global Reporting Initiative “Our business sits at the happy intersection where While it