I UPAYA PENINGKATAN PENDAPATAN ASLI DAERAH (PAD)

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I UPAYA PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) i UPAYA PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) MELALUI PENGEMBANGAN OBJEK WISATA PANTAI DI KABUPATEN KEPULAUAN SELAYAR Diajukan Oleh: Andi Fithriyah Iskandar 4516011009 SKRIPSI Untuk Memenuhi Salah Satu Syarat Guna Memperoleh Gelar Sarjana Ekonomi PROGRAM STUDI EKONOMI PEMBANGUNAN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BOSOWA MAKASSAR 2020 HALAMAN PENGESAHAN Judul : Upaya Peningkatan Pendapatan Daerah Melalui Pengembangan Objek Wisata Pantai di Kabupaten Kepulauan Selayar Nama Mahasiswa : Andi Fithriyah Iskandar Stambuk/NIM : 451601009 Fakultas : Ekonomi dan Bisnis Program Studi : Ekonomi Pembangunan Telah Disetujui: Pembimbing I Pembimbing II Drs. Palipada Palisuri, SE.,M.Si Rafiuddin, SE.,M.Si Mengetahui dan Mengesahkan: Sebagai Salah Satu Syarat Memperoleh Gelar Sarjana Ekonomi Universitas Bosowa Makassar Dekan Fakultas Ekonomi dan Bisnis Ketua Program Studi Universitas Bosowa Ekonomi Pembangunan Dr. H. A. Arifuddin Mane, SE.,M.Si.,SH.,MH Rafiuddin, SE.,M.Si Tanggal Pengesahan . ii PERNYATAAN KEORISINILAN SKRIPSI Saya yang bertanda tangan dibawah ini: Nama : Andi Fithriyah Iskandar NIM : 4516011009 Jurusan : Ekonomi Pembangunan Fakultas : Ekonomi dan Bisnis Judul : Upaya Peningkatan Pendapatan Asli Daerah Melalui Pengembangan Objek Wisata di Kabupaten Kepulauan Selayar Menyatakan dengan sebenarnya bahwa penulisan skripsi ini berdasarkan hasil penelitian, pemikiran, dan pemaparan asli dari saya adalah karma ilmiah saya sendiri dan sepanjang pengetahuan saya di dalam naskah skripsi ini tidak pernah diajukan oleh orang lain untuk memperoleh gelar akademik di suatu perguruan tinggi dan tidak terdapat karya atau pendapat yang pernah ditulis atau diterbitkan oleh orang lain, kecuali secara tertulis dikutip dalam naskah ini dan disebutkan dalam sumber kutipan daftar pustaka . Demikian pernyataan saya buat dalam keadaan sadar dan tanpa paksaan sama sekali. Makassar, 5 Oktober 2020 Andi Fithriyah Iskandar iii UPAYA PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) MELALUI PENGEMBANGAN OBJEK WISATA PANTAI DI KABUPATEN KEPULAUAN SELAYAR Oleh: Andi Fithriyah Iskandar Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Bosowa ABSTRAK Andi Fithriyah Iskandar. 2020. Skripsi. Upaya Peningkatan Pendapatan Asli Daerah (PAD) Melalui Pengembangan Objek Wisata Pantai di Kabupaten Kepulauan Selayar Provinsi Sulawesi Selatan dibimbing oleh Drs. Palipada Palisuri, M.Si dan Rafiuddin, SE.,M.Si. Tujuan penelitian adalah untuk mengetahui upaya yang dilakukan oleh pemerintah daerah Kabupaten Kepulauan Selayar dalam mengembangkan objek wisata pantai di Kabupaten Kepulauan Selayar dan untuk mengetahui faktor- faktor yang mendorong dan menghambat dalam pengembangan potensi obyek wisata pantai di Kabupaten Kepulauan Selayar. Penelitian ini menggunakan pendekatan kualitatif. Fokus dalam penelitian ini adalah upaya-upaya yang dilakukan oleh Pemda Kabupaten Kepulauan Selayar dalam mengembangkan objek wisata pantai dan faktor-faktor yang mendorong dan menghambat dalam pengembangan potensi objek wisata pantai. Sumber data yang digunakan dalam penelitian ini adalah informan dan dokumen di lingkungan Dinas Kepariwisataan tentang objek wisata pantai di Kabupaten Kepulauan Selayar. Hasil penelitian menunjukkan bahwa hasil yang diperoleh dalam penelitian ini adalah bahwa upaya yang dilakukan oleh Dinas Kepariwisataan Kabupaten Kepulauan Selayar dalam mengembangkan objek wisata pantai ialah dengan melakukan pelatihan atau penyuluhan sadar wisata kepada masyarakat desa agar mereka peduli terhadap objek wisata serta melakukan promosi melalui media sosial, event, majalah, brosur dan tv nasional serta mendatangkan influencer yang dapat membantu percepatan dalam promosi pariwisata. Berdasarkan hasil penelitian dapat disimpulkan bahwa faktor yang mendorong pengembangan obyek wisata pantai adalah adanya daya tarik yang beragam yang dimiliki oleh masing-masing pantai dan wisata budaya yang ada Sedangkan faktor yang penghambatnya adalah adanya faktor internal, seperti sarana dan prasarana yang belum memadai, kualitas dan kuantitas sumber daya manusia masih kurang, kurangnya kesadaran dari para pengusaha usaha jasa iv pariwisata dan masyarakat,lahan potensial yang tidak dimanfaatkan serta kurangnya pedagang di sekitar objek wisata. Saran pada penelitian ini: Bagi Dinas Kepariwisataan: objek wisata yang telah dikelola harusnya dijaga dengan baik, harus tetap bersinergi dengan pihak desa ataupun kelurahan/kecamatan objek wisata tersebut agar pengelolaanya semakin baik dan melengkapi sarana dan prasarana pada objek wisata pantai agar objek yang dikelola tidak terbengkalai. Sebaiknya juga Dinas Kepariwisataan melakukan kerja sama antar kabupaten, dalam hal ini ialah pemerintah Kabupaten Bulukumba agar wisatawan yang datang di Kabupaten Bulukumba juga bisa diarahkan untuk berkunjung ke Kabupaten Kepulauan Selayar karena jarak tempuh antar kabupaten Bulukumba dan Kabupaten Kepuluan Selayar hanya memakan waktu kurang lebih tiga jam via transportasi laut yaitu kapal fery yang tiap hari beroperasi. Bagi Pengelola Swasta: keprofesionalan dalam melakukan pengelolaan harus tetap terjaga, seperti dalam memberikan pelayanan kepada wisatawan sehingga dapat meningkatkan kualitas potensi daya tarik wisata. Bagi Wisatawan: jika mengunjungi objek wisata pantai, tetap patuhi aturan dan himbauan yang berlaku, serta tetap menjaga kebersihan pada sekitar objek wisata. Kata Kunci: Pendapatan Asli Daerah, Objek Wisata Pantai v UPAYA PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) MELALUI PENGEMBANGAN OBJEK WISATA PANTAI DI KABUPATEN KEPULAUAN SELAYAR Oleh: Andi Fithriyah Iskandar Prodi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Bosowa ABSTRAK Andi Fithriyah Iskandar. 2020. Thesis. Efforts to Increase Regional Original Income (PAD) through the Development of Coastal Tourism Objects in the Selayar Islands Regency, South Sulawesi Province, guided by Drs. Palipada Palisuri, M.Si and Rafiuddin, SE., M.Si. The research objective is to determine the efforts made by the regional government of Selayar Islands Regency in developing coastal tourism objects in Selayar Islands Regency and to determine the factors that encourage and hinder the development of potential coastal tourism objects in Selayar Islands Regency. This research uses a qualitative approach. The focus of this research is the efforts made by the Regional Government of Selayar Islands Regency in developing coastal tourism objects and the factors that encourage and hinder the development of potential coastal tourism objects. Sources of data used in this study are informants and documents in the Tourism Office of coastal tourism objects in Selayar Islands Regency. The results showed that the results obtained in this study were that the efforts made by the Tourism Office of Selayar Islands Regency in developing coastal tourism objects was by conducting training or counseling on tourism awareness to village communities so that they care about tourist objects and promote through social media. events, magazines, brochures and national TV as well as bringing in influencers who can help in tourism promotion. Based on the results of the study, it can be concluded that the factors that encourage the development of coastal tourism objects are the various attractions that each beach and cultural tourism has. While the inhibiting factors are internal factors, such as inadequate facilities and infrastructure, quality and the quantity of human resources is still lacking, the lack of awareness of tourism service business entrepreneurs and the community potential land that is not used and the lack of traders around tourist objects. Suggestions for this research. For the Tourism Office: tourism objects that have been managed should be well maintained, must continue to work in synergy with the village or sub- vi district / sub-district of the tourist attraction so that its management is better and completes the facilities and infrastructure for coastal tourism objects so that the managed objects are not neglected. It is also advisable for the Tourism Office to collaborate between districts, in this case the Bulukumba Regency government so that tourists who come to Bulukumba Regency can also be directed to visit the Selayar Islands Regency because the distance between Bulukumba and Selayar Kepuluan districts only takes approximately three hours via sea transportation, namely the ferry which operates every day. For private managers: professionalism in managing must be maintained, such as in providing services to tourists so as to improve the quality of potential tourist attractions. For tourists: if you visit a beach attraction, still obey the applicable rules and advice, and maintain cleanliness around the tourist attraction. Keywords: Local Revenue, Coastal Tourism Objects vii KATA PENGANTAR Segala puji serta dengan penuh rasa syukur yang dalam, penulis memanjatkan doa yang tiada henti-hentinya kepada Allah SWT, pencipta langit dan bumi serta apa yang ada diantara keduanya, pemilik kesempurnaan, meliputi segala ilmu pengetahuan serta kuasa yang tiada batas, telah memberikan rahmat, pengetahuan, kesabaran, keimanan dan taqwa kepada penulis, serta sholawat dan salam selalu senantiasa tercurahkan dari hati yang paling dalam kepada Nabiullah Muhammad SAW sebagai pembawa cahaya serta petunjuk kepada seluruh umat manusia hingga akhir zaman. Skripsi ini merupakan salah satu syarat untuk memperoleh gelar Sarjana Ekonomi (S.E) pada Program Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Bosowa. Sebagai seorang manusia yang memiliki kemampuan
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