IBM Global Business Services Strategy and Change Executive Report IBM Institute for Business Value IBM – Delivering performance through continuous transformation IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to
[email protected] for more information. Delivering performance through continuous transformation By Jim Bramante, Ron Frank and Jim Dolan “I would argue that the first decade of the 21st century has been a series of wake-up calls, with a single subject: the reality of global integration. In business, global integration has changed the corporate model and the nature of work itself…Over the next couple of years, there will be winners, and there will be losers. And though it may not be easy to see now, I believe we will see new leaders emerge who win not by surviving the storm, but by changing the game.” – Sam Palmisano, IBM chairman, president and chief executive officer1 Introduction of 30 percent of their market values evaporate since January 2008, it has continued to perform and resisted the broader In 2008, much of the industrialized world entered a deep market trends, actually increasing its share value by roughly 15 recession sparked by the global financial crisis.