DOCSLIB.ORG

Blogging for Dummies.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Blogging for Dummies.Pdf 01_770841 ffirs.qxp 12/28/05 7:55 PM Page iii Blogging FOR DUMmIES‰ by Brad Hill 01_770841 ffirs.qxp 12/28/05 7:55 PM Page i Blogging FOR DUMmIES‰ 01_770841 ffirs.qxp 12/28/05 7:55 PM Page ii 01_770841 ffirs.qxp 12/28/05 7:55 PM Page iii Blogging FOR DUMmIES‰ by Brad Hill 01_770841 ffirs.qxp 12/28/05 7:55 PM Page iv Blogging For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit- ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book. LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REP- RESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CON- TENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CRE- ATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CON- TAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FUR- THER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFOR- MATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ. For general information on our other products and services, please contact our Customer Care Department within the U.S. at 800-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002. For technical support, please visit www.wiley.com/techsupport. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Library of Congress Control Number: 2005936646 ISBN-13: 978-0-471-77084-8 ISBN-10: 0-471-77084-1 Manufactured in the United States of America 10 9 8 7 6 5 4 3 2 1 1B/RT/QR/QW/IN 01_770841 ffirs.qxp 12/28/05 7:55 PM Page v About the Author Brad Hill has worked in the online field since 1992 and has written twenty books. As a best-selling author, columnist, and blogger, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad’s books include a Publishers Weekly bestseller and a Book-of-the-Month catalog selection. Brad’s titles in the Dummies series include Google For Dummies and Building Your Business with Google For Dummies. He is a lead blogger for Weblogs Inc., where he covers Google, Yahoo!, digital music, and RSS. Brad operates independent blogs about dogs (www.fourfooted.com), classical music (www.undeadmusic.com), and his own bad self. He and his wife maintain a photoblog about their adventures at home and on the road. Brad’s main site, from which you can connect with all his blog projects, is www.bradhill.com. Brad is often consulted in the media’s coverage of the Internet. He appears frequently on television, radio, and Webcasts, and has been quoted in Business Week, the New York Times, and innumerable other publications. Brad has not won the Nobel Prize, and probably never will. He is not bitter about being slighted. 01_770841 ffirs.qxp 12/28/05 7:55 PM Page vi 01_770841 ffirs.qxp 12/28/05 7:55 PM Page vii Author’s Acknowledgments Every book is a partnership of author and editor. Susan Pink is the editor of this book and a collaborator in others projects as well. She had to read every page of this thing, and deserves commiseration. I depend on her care- ful reading, incisive comments, and dog stories. Susan has an uncanny gift for remaining calm during the most intense deadline crises. I have tried to break her unearthly serenity, to no result. Colin Banfield had an unusually difficult job as technical editor of this book, with its coverage of many blog services and programs. His insights were invaluable. Many thanks to Melody Layne at Wiley Publishing for launching this project and to Steve Hayes for cultivating its first seeds. Continued thanks to Mary Corder. Many thanks to all the copy editors and production experts who pored over every page of the manuscript — except for page 239, which somehow got printed in the original Portuguese. 01_770841 ffirs.qxp 12/28/05 7:55 PM Page viii Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/. Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Composition Services Media Development Project Coordinator: Jennifer Theriot Project Editor: Susan Pink Layout and Graphics: Carl Byers, Andrea Dahl, Acquisitions Editor: Melody Layne Lauren Goddard, Denny Hager, Technical Editor: Colin Banfield Stephanie D. Jumper, Barbara Moore, Heather Ryan Editorial Manager: Jodi Jensen Proofreaders: Laura Albert, Leeann Harney, Media Development Manager: Jessica Kramer, TECHBOOKS Production Laura VanWinkle Services Editorial Assistant: Amanda Foxworth Indexer: TECHBOOKS Production Services Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C. Corder, Editorial Director Publishing for Consumer Dummies Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services 02_770841 ftoc.qxp 12/28/05 7:54 PM Page ix Contents at a Glance Introduction .................................................................1 Part I: The What, Where, Why, and How of Weblogs .......7 Chapter 1: Understanding Blogging at Last ....................................................................9 Chapter 2: Blogging Options ...........................................................................................25 Chapter 3: Living the Blogging Lifestyle........................................................................35 Part II: Starting a Blog Today......................................57 Chapter 4: MSN Spaces....................................................................................................59 Chapter 5: Yahoo! 360 ......................................................................................................73 Chapter 6: Finding a Home in Blogger ...........................................................................85 Chapter 7: Creating a TypePad Blog ............................................................................113 Part III: Installing Your Own Blog Program ................149 Chapter 8: The Ins and Outs of DIY Blogging..............................................................151 Chapter 9: Running a Movable Type Blog ...................................................................167 Chapter 10: Blogging with WordPress .........................................................................189 Chapter 11: Power Plus Ease in Radio UserLand .......................................................225 Chapter 12: Hybrid Blog Hosts: Power Without the Pain..........................................241 Part IV: Total Blog Immersion....................................249 Chapter 13: Hooking into RSS Feeds ............................................................................251 Chapter 14: Rules of Blogosphere Citizenship ...........................................................267 Chapter 15: Blogging for Bucks (or Pennies)..............................................................283 Chapter 16: Using Your Real Voice: Podcasting..........................................................297 Chapter 17: Photoblogging and Audioblogging..........................................................305
Load more

Recommended publications
  • Library and Information Science Digest, 7, 2014 Pp
    ISSN: 2006-1463 LIBRARY AND INFORMATION SCIENCE DIGEST Journal of the Nigerian Library Association Anambra State Chapter Volume 7, June 2014. Article SOCIAL MEDIA AND LIBRARY SERVICES: POINTS OF CONVERGENCE Peter Nnamdi Ibe* & Obiora Kingsley Udem** *Nnewi Divisional Library, Nnewi **Dept. of Library and Information Science, Nnamdi Azikiwe University, Awka Abstract The Internet has brought in its wake unlimited opportunities for information sourcing, retrieval and dissemination, as well as plethora of platforms for exchange of information. Among such platforms are web 2.0 technologies like Twitter, Blog, Facebook, My space, Linkedin, Wiki, Flicker and a host of others known and referred to as the social media. The social media is home to millions of subscribers who make use of these sites daily for one information need or the other, to socialize or to interact. One of the core mandates of libraries is to provide needed information for their diverse users. Because of the popularity enjoyed by these social media outfits as a result of ability to disseminate information, it has been latched on by many professions, including libraries whose duty is to provide needed information. This paper discusses the major social media technologies and benefits to libraries. It also explained the need for these social media technologies in the libraries, as well as how libraries can integrate them. The paper concluded by stating that there is need for management of libraries to ensure internet connectivity in their libraries, which is a prerequisite for the use of these applications. 82 © 2014 The Authors, Nigerian Library Association, Anambra State Chapter. Library and Information Science Digest, 7, 2014 pp.
    [Show full text]
  • Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA)
    Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA) Hosted by the Destination Branding & Marketing Group (DBM-VI) Institute for Tourism Studies, Macao Macao S.A.R., China 5-7 December 2018 Leonardo (Don) A.N. Dioko, Phd. Editor Organized by: Sponsor and support: PROCEEDINGS OF THE 3RD INTERNATIONAL PLACE BRANDING AND 6TH DESTINATION BRANDING AND MARKETING CONFERENCES INSTITUTE FOR TOURISM STUDIES, MACAO, 5 TO 7 DECEMBER 2018 Proceedings of the Third Annual Conference of the International Place Branding Association (IPBA)— Hosted by the Destination Branding and Marketing Special Interest Group (DBM-VI) Editor: Leonardo (Don) A. N. Dioko Published December 2018 by the Institute for Tourism Studies, Macao © Copyright Institute for Tourism Studies, Macao 2018 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. Cover photo courtesy of Mr. Window Leong. Macao SAR, China, December 2018 ISBN 978-99937-51-43-4 PAGE 2 OF 268 PROCEEDINGS OF THE 3RD INTERNATIONAL PLACE BRANDING AND 6TH DESTINATION BRANDING AND MARKETING CONFERENCES INSTITUTE FOR TOURISM STUDIES, MACAO, 5 TO 7 DECEMBER 2018 Leonardo (Don) A.N. Dioko, Phd. Editor Welcome from the Chairman of the International Place Branding Association (IPBA) ...................................... 8 Dr. Robert Govers Welcome from your Host ......................................................................................................................................
    [Show full text]
  • Canada Archives Canada Published Heritage Direction Du Branch Patrimoine De I'edition
    A QUALITATIVE STUDY OF FIVE AUTHORS OF FIVE BLOGS ON TRAINING AND DEVELOPMENT by Kristina Schneider A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in Educational Technology Concordia University August 2008 © 2008, Kristina Schneider Library and Bibliotheque et 1*1 Archives Canada Archives Canada Published Heritage Direction du Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington Ottawa ON K1A0N4 Ottawa ON K1A0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-45326-1 Our file Notre reference ISBN: 978-0-494-45326-1 NOTICE: AVIS: The author has granted a non­ L'auteur a accorde une licence non exclusive exclusive license allowing Library permettant a la Bibliotheque et Archives and Archives Canada to reproduce, Canada de reproduire, publier, archiver, publish, archive, preserve, conserve, sauvegarder, conserver, transmettre au public communicate to the public by par telecommunication ou par Plntemet, prefer, telecommunication or on the Internet, distribuer et vendre des theses partout dans loan, distribute and sell theses le monde, a des fins commerciales ou autres, worldwide, for commercial or non­ sur support microforme, papier, electronique commercial purposes, in microform, et/ou autres formats. paper, electronic and/or any other formats. The author retains copyright L'auteur conserve la propriete du droit d'auteur ownership and moral rights in et des droits moraux qui protege cette these. this thesis. Neither the thesis Ni la these ni des extraits substantiels de nor substantial extracts from it celle-ci ne doivent etre imprimes ou autrement may be printed or otherwise reproduits sans son autorisation.
    [Show full text]
  • Handbook for Bloggers and Cyber-Dissidents
    HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS REPORTERS WITHOUT BORDERS MARCH 2008 Файл загружен с http://www.ifap.ru HANDBOOK FOR BLOGGERS AND CYBER-DISSIDENTS CONTENTS © 2008 Reporters Without Borders 04 BLOGGERS, A NEW SOURCE OF NEWS Clothilde Le Coz 07 WHAT’S A BLOG ? LeMondedublog.com 08 THE LANGUAGE OF BLOGGING LeMondedublog.com 10 CHOOSING THE BEST TOOL Cyril Fiévet, Marc-Olivier Peyer and LeMondedublog.com 16 HOW TO SET UP AND RUN A BLOG The Wordpress system 22 WHAT ETHICS SHOULD BLOGUEURS HAVE ? Dan Gillmor 26 GETTING YOUR BLOG PICKED UP BY SEARCH-ENGINES Olivier Andrieu 32 WHAT REALLY MAKES A BLOG SHINE ? Mark Glaser 36 P ERSONAL ACCOUNTS • SWITZERLAND: “” Picidae 40 • EGYPT: “When the line between journalist and activist disappears” Wael Abbas 43 • THAILAND : “The Web was not designed for bloggers” Jotman 46 HOW TO BLOG ANONYMOUSLY WITH WORDPRESS AND TOR Ethan Zuckerman 54 TECHNICAL WAYS TO GET ROUND CENSORSHIP Nart Villeneuve 71 ENS URING YOUR E-MAIL IS TRULY PRIVATE Ludovic Pierrat 75 TH E 2008 GOLDEN SCISSORS OF CYBER-CENSORSHIP Clothilde Le Coz 3 I REPORTERS WITHOUT BORDERS INTRODUCTION BLOGGERS, A NEW SOURCE OF NEWS By Clothilde Le Coz B loggers cause anxiety. Governments are wary of these men and women, who are posting news, without being professional journalists. Worse, bloggers sometimes raise sensitive issues which the media, now known as "tradition- al", do not dare cover. Blogs have in some countries become a source of news in their own right. Nearly 120,000 blogs are created every day. Certainly the blogosphere is not just adorned by gems of courage and truth.
    [Show full text]
  • A Mobile Learning Journey: Or "A Tale of Two Academics' Pedagogical
    A mobile learning journey: Or "A tale of two academics' pedagogical partnership" COCHRANE, Thom and BATEMAN, Roger <http://orcid.org/0000-0002-3086- 6273> Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/4400/ This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version COCHRANE, Thom and BATEMAN, Roger (2010). A mobile learning journey: Or "A tale of two academics' pedagogical partnership". In: Sixth International Conference on Technology, Knowledge and Society, Free University, Berlin, Germany, 15-17 January 2010. (Unpublished) Copyright and re-use policy See http://shura.shu.ac.uk/information.html Sheffield Hallam University Research Archive http://shura.shu.ac.uk A Mobile Learning Journey: Or “A tale of two academics’ pedagogical partnership”. Thomas Cochrane Unitec, New Zealand [email protected] Roger Bateman Unitec, New Zealand [email protected] Abstract Today, less than a billion people have access to computers, whereas around four billion people have access to mobile phones. At the same time, the nature of the Internet has been undergoing a revolution labelled ‘web 2.0’. Most web 2.0 tools are also designed to be mobile friendly, allowing reading and updating of web 2.0 content from mobile phones, and also featuring enhanced mobile affordances such as photo and video blogging (from cameraphones), and geotagging (from GPS equipped smartphones). Hence mobile web 2.0 provides a platform for wider access than traditional computing that is context independent, facilitating ‘authentic’ learning environments (A. Herrington & Herrington, 2007, 2006; Jan Herrington, Herrington, Mantei, Olney, & Ferry, 2009) beyond the boundaries of the traditional tertiary classroom.
    [Show full text]
  • Uncovering Social Network Sybils in the Wild
    Uncovering Social Network Sybils in the Wild ZHI YANG, Peking University 2 CHRISTO WILSON, University of California, Santa Barbara XIAO WANG, Peking University TINGTING GAO,RenrenInc. BEN Y. ZHAO, University of California, Santa Barbara YAFEI DAI, Peking University Sybil accounts are fake identities created to unfairly increase the power or resources of a single malicious user. Researchers have long known about the existence of Sybil accounts in online communities such as file-sharing systems, but they have not been able to perform large-scale measurements to detect them or measure their activities. In this article, we describe our efforts to detect, characterize, and understand Sybil account activity in the Renren Online Social Network (OSN). We use ground truth provided by Renren Inc. to build measurement-based Sybil detectors and deploy them on Renren to detect more than 100,000 Sybil accounts. Using our full dataset of 650,000 Sybils, we examine several aspects of Sybil behavior. First, we study their link creation behavior and find that contrary to prior conjecture, Sybils in OSNs do not form tight-knit communities. Next, we examine the fine-grained behaviors of Sybils on Renren using clickstream data. Third, we investigate behind-the-scenes collusion between large groups of Sybils. Our results reveal that Sybils with no explicit social ties still act in concert to launch attacks. Finally, we investigate enhanced techniques to identify stealthy Sybils. In summary, our study advances the understanding of Sybil behavior on OSNs and shows that Sybils can effectively avoid existing community-based Sybil detectors. We hope that our results will foster new research on Sybil detection that is based on novel types of Sybil features.
    [Show full text]
  • Svms for the Blogosphere: Blog Identification and Splog Detection
    SVMs for the Blogosphere: Blog Identification and Splog Detection Pranam Kolari∗, Tim Finin and Anupam Joshi University of Maryland, Baltimore County Baltimore MD {kolari1, finin, joshi}@umbc.edu Abstract Most blog search engines identify blogs and index con- tent based on update pings received from ping servers1 or Weblogs, or blogs have become an important new way directly from blogs, or through crawling blog directories to publish information, engage in discussions and form communities. The increasing popularity of blogs has and blog hosting services. To increase their coverage, blog given rise to search and analysis engines focusing on the search engines continue to crawl the Web to discover, iden- “blogosphere”. A key requirement of such systems is to tify and index blogs. This enables staying ahead of compe- identify blogs as they crawl the Web. While this ensures tition in a domain where “size does matter”. Even if a web that only blogs are indexed, blog search engines are also crawl is inessential for blog search engines, it is still pos- often overwhelmed by spam blogs (splogs). Splogs not sible that processed update pings are from non-blogs. This only incur computational overheads but also reduce user requires that the source of the pings need to be verified as a satisfaction. In this paper we first describe experimental blog prior to indexing content.2 results of blog identification using Support Vector Ma- In the first part of this paper we address blog identifica- chines (SVM). We compare results of using different feature sets and introduce new features for blog iden- tion by experimenting with different feature sets.
    [Show full text]
  • Blogging Glossary
    Blogging Glossary Glossary: General Terms Atom: A popular feed format developed as an alternative to RSS. Autocasting: Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds. Audioblog: A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting) Blawg: A law blog. Bleg: An entry in a blog requesting information or contributions. Blog Carnival: A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area. Blog client: (weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing. Blog publishing service: A software which is used to create the blog. Some of the most popular are WordPress, Blogger, TypePad, Movable Type and Joomla. Blogger: Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger. Blogirl: A female blogger Bloggernacle: Blogs written by and for Mormons (a portmanteau of "blog" and "Tabernacle"). Generally refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers. Bloggies: One of the most popular blog awards. Blogroll: A list of other blogs that a blogger might recommend by providing links to them (usually in a sidebar list).
    [Show full text]
  • The Users and Marketing Efficacy of MP3 Music Blogs
    Florida State University Libraries Electronic Theses, Treatises and Dissertations The Graduate School 2006 Users and the Marketing Efficacy of MP3 Music Blogs Patrick W. O’Donnell Follow this and additional works at the FSU Digital Library. For more information, please contact [email protected] THE FLORIDA STATE UNIVERSITY COLLEGE OF COMMUNICATION USERS AND THE MARKETING EFFICACY OF MP3 MUSIC BLOGS By PATRICK W. O’DONNELL A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science Degree Awarded: Spring Semester, 2006 Copyright © 2006 Patrick W. O’Donnell All Rights Reserved The members of the Committee approve the thesis of Patrick W. O’Donnell on April 3, 2006. ___________________________ Steven McClung Professor Directing Thesis ___________________________ Jay Rayburn Committee Member ___________________________ Philip Grise Committee Member Approved: _________________________________ Stephen McDowell, Chair, Department of Communication _________________________________ John Mayo, Dean, College of Communication The Office of Graduate Studies has verified and approved the above name committee members. ii TABLE OF CONTENTS List of Tables……………………………………………………………………………IV Acknowledgements……………………………………………………………………..V Abstract…………………………………………………………………………………VI INTRODUCTION………………………………………………………………………1 1. LITERATURE REVIEW……………………………………………………………..2 Blogs……………………………………………………………………………..2 Online Music…………………………………………………………………….5 MP3 Blogs……………………………………………………………………….6 Scholarly
    [Show full text]
  • Strategies and Tools for Corporate Blogging This Page Intentionally Left Blank Strategies and Tools for Corporate Blogging
    Strategies and Tools for Corporate Blogging This Page Intentionally Left Blank Strategies and Tools for Corporate Blogging John Cass AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2007 John Cass. Published by Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, E-mail: [email protected]. You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Support & Contact” then “Copyright and Permission” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Cass, John (Gene John) Strategies and tools for corporate blogging / by John Cass. p. cm. ISBN 978-0-7506-8416-3 1. Business communication—Blogs. 2. Internet marketing. 3. Business enterprises—Blogs. 4. Blogs. I. Title. HD30.37.C33 2007 659.20285’4678—dc22 2007004083 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN: 978-0-7506-8416-3 For information on all Butterworth-Heinemann publications visit our Web site at www.books.elsevier.com Printed in the United States of America 070809101112 10987654321 To my father, Gene Cass, for all of your help and support.
    [Show full text]
  • By Nilesh Bansal a Thesis Submitted in Conformity with the Requirements
    ONLINE ANALYSIS OF HIGH-VOLUME SOCIAL TEXT STEAMS by Nilesh Bansal A thesis submitted in conformity with the requirements for the degree of Doctor of Philosophy Graduate Department of Computer Science University of Toronto ⃝c Copyright 2013 by Nilesh Bansal Abstract Online Analysis of High-Volume Social Text Steams Nilesh Bansal Doctor of Philosophy Graduate Department of Computer Science University of Toronto 2013 Social media is one of the most disruptive developments of the past decade. The impact of this information revolution has been fundamental on our society. Information dissemination has never been cheaper and users are increasingly connected with each other. The line between content producers and consumers is blurred, leaving us with abundance of data produced in real-time by users around the world on multitude of topics. In this thesis we study techniques to aid an analyst in uncovering insights from this new media form which is modeled as a high volume social text stream. The aim is to develop practical algorithms with focus on the ability to scale, amenability to reliable operation, usability, and ease of implementation. Our work lies at the intersection of building large scale real world systems and developing theoretical foundation to support the same. We identify three key predicates to enable online methods for analysis of social data, namely : • Persistent Chatter Discovery to explore topics discussed over a period of time, • Cross-referencing Media Sources to initiate analysis using a document as the query, and • Contributor Understanding to create aggregate expertise and topic summaries of authors contributing online. The thesis defines each of the predicates in detail and covers proposed techniques, their practical applicability, and detailed experimental results to establish accuracy and scalability for each of the three predicates.
    [Show full text]
  • Google Advertising Tools
    Download at WoweBook.Com Google Advertising Tools Download at WoweBook.Com Download at WoweBook.Com SECOND EDITION Google Advertising Tools Harold Davis with David Iwanow Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Download at WoweBook.Com Google Advertising Tools, Second Edition by Harold Davis with David Iwanow Copyright © 2010 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional sales department: 800-998-9938 or [email protected]. Editor: Julie Steele Cover Designer: Karen Montgomery Production Editor: Sarah Schneider Interior Designer: David Futato Production Services: Appingo, Inc. Illustrator: Robert Romano Printing History: November 2009: Second Edition. January 2006: First Edition. O’Reilly and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. Google Advertising Tools, Second Edition, the image of a capuchin monkey, and related trade dress are trademarks of O’Re- illy Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution has been taken in the preparation of this book, the publisher and authors assume no responsibility for errors or omissions, or for damages resulting from the use of the information con- tained herein.
    [Show full text]