From AP Graphicsbank

Home , KTLA Morning News, The Ben Stiller Show

Broadcasting: FIRST IN TELEVISION CABLE RADIO SATELLITE

J FOX GOES FULL SERVICE FOR FALL / ' JPPV SUMMIT: PROMISE OF TECHNOLOGY, THREAT OF COMPETITION / 94 J TV GROUP OWNERS FIND LITTLE SYMPATHY ON WALL STREET /

The Right Image. Right Now From AP GraphicsBank.

Television's Most Reliable Resource. Ap 1 -800 -821 -4747

Illlllllllllllnnlllllllflll Ij Iz 554 Anua> g**'#sks#*APR933BR232T ¿4u 55430 öRU7KLYN CENTE MN FuLL ALL CASH. To i

THESE STATIONS KNOW IT 144141 THEY SEE IT! NEW YORK WWOR HARTFORD WTXX Los ANGELES KCOP PORTLAND KPTV CHICAGO WPWR CHARLOTTE WJZY PHILADELPHIA WGBS NEW ORLEANS WNOL SAN FRANCISCO.... KBHK HARRISB ray WPMT ATLANTA WGNX AUSTIN KBVO CLEVELAND WUAB HONOLULU KFVE MINNEAPOLIS KMSP EL PASO KCIK MIAMI WDZL MONTEREY KNTV PHOENIX KUTP BOISE KTRV

MOVIES THE WAY THEY USED TO BE!

WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company Broadcastingra

@DEJ [Rh

TV NETWORK 'REBOUND' IS STILL TENTATIVE Third -quarter scatter market dependent on NBC strategy; regular budgets off 6.5% in first quarter,

according to network study Networks hope spending by auto advertisers will drive revenue

By Geoffrey Foisie pricing, and even agency executives the summer games will rob money acknowledge the network has a good from regular network ad budgets, as NBC's vulnerability in pricing its chance to continue holding that line. appears to have been the case with remaining Olympics inventory Allison Danzberger of Foote Cone & the winter games. As a result of Olym- threatens to spread to ABC and Belding said that unlike the final win- pic siphoning, the "underlying" reve- CBS, a development that would hurt ter Olympics ad sales, NBC has the nue change in the first quarter was prospects for a third -quarter rebound opportunity to combine the summer down 6.5 %, according to one net- in three -network revenues. That stan- games with upfront deals for the next work's sales department. za had been looked upon as a bright broadcast season: "They have a bet- The estimated decline "sounds light of the year; signs of revenue im- ter environment than CBS had." about right," said Joseph Abruzzese, provement have been mixed in 1992, Agreeing was Ogilvy & Mather's Jack senior vice president, CBS Television with one network's study showing a Deitchman: They are waiting for the Network Sales. "The Olympics can do decline in first -quarter revenue, ex- upfront to begin to be able to meld that to a marketplace." Abruzzese is cluding the winter Olympics. Olympic and upfront pricing together." hoping NBC doesn't follow CBS's own So far, NBC is holding the line on It is almost certain, however, that example in discounting the Olympics. He suggested that the add- IGER ON THE ABC'S OF PRIME TIME ed revenue from spots sold at a discount can be dimin- ished if already committed "Their voice [the sales department] advertisers complain that is than it ever was. they too should receive a probably louder discount. They were...quite eloquent in their Even with an estimated expressed desire to get a younger $225 million in incremental winter Olympics advertising, schedule that will enable them to three -network revenue for sell more units at higher prices." the first quarter was up only 3.3% over last year's Gulf ABC Entertainment President Robert Iger on drafting War period. During the pre- the new prime time schedule. For more on his and vious winter games, in 1988, the network's prospects, turn to BftoaDasa m's the first -quarter revenue in- exdusive interview beginning on page 12 crease was 17.9 %.

Continues on page I I

4 Jun 1 1992 Broadcasting BASEBALL Th

SWINGS AT ANOTHER HARBOR the same month last year. TRY / 8 LOCAL RIGHTS Senator Robert Byrd JAPAN PONDERS New language aimed introduces an ULTRA / 32 to public at superstations amendment Next- generation broadcasting digital technology, ultra authorization bill that By Joe Flint and Randy Sukow TV, is the goal of would create a midnight - proposed new Digital 6 a.m. "safe harbor" Major League Baseball threw Movies Laboratory. for indecent programing. another brushback pitch at BANKING superstations by requiring a PLAYING IT language change for local broadcast BLUES / 36 SAFE / 10 contracts that would allow a team to With the largest TV networks hope a terminate its contract with a station if Networks hope number of broadcaster fall schedule with little new game broadcasts are retransmitted shows -like NBC's public securities risky programing will "by any means" to more than 200,000 'Loved by You' -are offerings in recent years, translate into an loved by viewers and the financial market homes outside the team's territory. attraction for advertisers An April 29 memo to the 28 major facing them is one of the advertisers. toughest. league teams obtained by BROAD- capacity holds great promise. CASTING includes an "Extra Territorial THAT'S REP- Transmission" clause to be inserted ENTERTAINMENT / 12 WHITE HOUSE ERCUSSIONS 38 in all contracts as they come up for / In an exclusive CALLS FOR VIDEO Executives of rep negotiation. interview, ABC And, in case Congress adopts re- DIALTONE / 26 firms are unclear how Entertainment their business will be transmission consent language allow- President Robert Iger President Bush's affected by the FCC's ing broadcasters to charge cable sys- talks about his hopes chief domestic adviser, proposed tems for carriage of over-the -air for the network's "sales - Clayton Yeutter, liberalization of TV signals, MLB has added a retransmis- friendly," younger - writes a letter to ownership limits. well sion consent clause "designed to in- skewing lineup, as senators calling for as his own prospects removal of barriers to that renewing or entering NEWS DEPARTMENTS sure clubs for the future. telcos' providing into new over -the -air TV agreements video services. Business 36 receive full value for the rights to FULL WEEK FOR Cable 24 broadcast their games." PTAR FLIP - Radio 30 FOX / 18 Technology 32 Although the language in the extra- FLOP / 28 territorial transmission clause applies Declaring itself a Television 18 With new Arbitron to over -the -air coverage as well as "full- service network," Top of the Week 4 Fox extends its market rankings, Little cable, wireless and satellite carriage, Washington 26 programing week to Rock, Ark., and most see this as an attack on super - seven nights this fall. Albany, N.Y., change FEATURE SECTIONS stations. "lt is very clear that Major places as markets 50 By the Numbers 44 League Baseball is opposed to super - PPV IN and 51, which means Changing Hands 37 stations," said Bert Carp, vice presi- ORLANDO / 24 stations there have to Closed Circuit 16 dent, government affairs, Turner adjust their schedules Datebook 34 Among issues Broadcasting, which owns supersta- and program buying DeSales Street 17 addressed at CTAM's Atlanta habits. Editorials tion wras(TV) Atlanta and the PPV Conference is 58 Fates & Fortunes 52 Braves. "We would hope a way will be concern over the RADIO REV found for baseball to continue to be threat Fifth Estater 51 competitive UP 30 on superstations. This [memo] ap- posed by direct / For the Record 45 pears to indicate that if baseball gets broadcast satellites. RAB figures show In Brief 56 Monday Memo the changes it wants, there just won't New technology to station revenue up 3% in 55 April Ratings Week 19 be superstations." expand channel compared with David Alworth, Major League Base- Founded in 1951 as Br odfustote. the News Magarme of the Fifth Estate. Braalravingddren. ring' introduced In 19411 Trlrruü.P acquired ball's executive director, broadcast, in 1961. Criblensring induced in 1972. BnaaLnningfCahir introduced In 1989. Brraa roving!' s a registered trademark 01 Red Publishing (Nederland) B.V.. used under license. 'Reg. U.S. Patent Office. said the language required in renewal contracts is to "give the clubs the right Incorporating The Fifth Estate 'I'F1EI ISI()\ Broadcasting IE Cable take rights if B odraning 'ISSN 0007 -2028) IGST !121}97457) is published weekly with one additional special issue in January, he The Cabners to back their broadcast Publishing Co. (subscription includes all issues). Cahners Publshing Co.. at 475 Park Ave. South. New York. NY I0016. os a drcnwn of Reed they don't feel that they are getting Publishing USA. 275 Washington Si.. Newton. MA 02158.I630: Terrence M. McDermott. PrestdenvChiefOperating Officer: Frank 1. Sibley. Executive Vitt President John 1. Beni. Senior Vice PresidencGeneral Manager: Neil Perlman. Senior Vice President/Group Publisher: Jerry proper consideration for the use that D. Netti. Senior Vice President/Publishing Operations: 1.1. Walsh. Senior Vice President Finance: Thomas 1. Dellamaria. Senior Vice President/Production & Manufacturing: Ralph Knupp. Vice President/Human Resources: Neal \iule. Vitt President/Consumer Publishing. is being made of those telecasts." Second .class postage paid at New York. NY. and additional nulling offices. Postmaster. please send address changes tir: Broadcasting. PO Box 715. Brewster. NY 10509.070. Brow/ragtag copyright 1992 by Reed Publishing USA: Ruben L. Krakoff. Chairman Chief Executive Alworth stressed that it is up to indi- Officer. Annual subscription rates: USA. 585: Canada. 5129 (includes GSTI: Foreign Air. 5100: Foreign Surface. 5149. Single copies are to 52.95. special sans. 54.50. Please address all subscription mail lo: Broadcasting. PO Bou 715. Brewster. NY 10509.1715. Microfilm of vidual teams and not MLB decide Broadcasting is available from University Microfilms. 581 North Tseh Road. Ann Arbor. Mich 48106 11-800.521.0150M.

Broadcasting Jun 1 1992 5 Could you repeat that please?

AUDIENCE RETENTION IN REPEATS

BEVERLY HILLS 90210 FIiA tiX

Cosby NBC 81%

Full House ABC 80%

Golden Girls NBC 79%

A Different World NBC 75%

Cheers NBC 73%

VIEWERS OF TV'S FASTEST GROWING PHENOMENON CAN'T GET ENOUGH OF THEIR FAVORITE SHOW...TUNING IN TO REPEATS IN NUMBERS THAT ARE DIFFICULT TO MATCH. Beverly Hills 90210. We all live there.

IN I II__ I I/ WORLDVISION u. a..t,..Gr».r...... M

Source: NTI 1st Quarter '91 vs. 3rd Quarter '91 HH Shares s

r TOP OF THE WEEK

whether to terminate a contract. Said Alworth: "Baseball can't tell them they LENO GETS STRONG SAMPLING have to terminate the contract. Jay Leno's Tonight Show That is between the club and the scored a three -day 9.3 rating /30 station. We are telling the clubs share average in the 25 Nielsen that, henceforth, protect your metered markets (May 25-28, NSI). (Carson scored a 7.4/41 rights. If you are not satisfied with "1. national average for his 1962 the results of distant signal re- debut week.) For the record, transmission, then you have the Carson's May sweeps- targeted farewell week turned in a right to terminate the contract." 14.3/40 national average, with When asked whether the his final broadcast peaking at a clause foreshadowed efforts by 31.9/62 overnight average. His MLB to move the majority of the 27.9/63 preliminary national score -an estimated 50 million games to pay or basic cable, AI- viewers-would surpass the worth said: "Baseball's record is previous Tonight Show record impeccable on this count. Better than Jay Leno with guest Tom Cruise of 45 million viewers for the 60% of the games continue to remain 1969 Tiny Tim wedding. on over -the -air TV." Alworth added that there were fewer games on free, over -the -air TV 15 years ago, before the cable boom, than there are now. BYRD WANTS MIDNIGHT -6 A.M. "Saying this is a plan to take games away from free TV does not wash with INDECENCY HARBOR anything we have done or anything the clubs have done.... This is really CPB bill amendment would affect all stations only dealing with a few people out there concerned about a niche busi- By Randy Sukow ban was eventually struck down. ness of retail common carriers who The Supreme Court ruling that the distribute games across the country to Robert Byrd (D- W.Va.), president 24 -hour indecency ban was unconsti- cable subscribers-not free, over -the- pro tempore of the Senate, tutional found the FCC record did not air television." plans to offer an amendment to justify a strict ban (BROADCASTING, The new "required" contract lan- the Senate's public broadcasting au- March 9). One First Amendment attor- guage is the latest strike by MLB thorization bill (S. 1504) restricting all ney (who declined to be identified) against superstations. Baseball has "indecent" programing to a midnight - said the Byrd amendment is likely to been a strong advocate for congres- 6 a.m. "safe harbor." Although it will face the same fate. "I don't know what sional repeal of the cable compulsory be an amendment to a public broad- findings Congress could make that license, which allows copyrighted casting bill, the indecency restrictions could be sustained," he said. MLB games to be retransmitted na- would apply to both commercial and Most of the other amendments tionwide at low copyright fees. noncommercial radio and TV stations. planned for S. 1504 are meant to In the House, MLB has floated an Capitol Hill sources say the Byrd break the deadlock between the man- amendment to the cable reregulation amendment stands a strong chance agers of the bill and a minority of con- bill (H.R. 4850) to require cable sys- for passage when the Senate returns servative senators who objected to tems to black out baseball games and to debate on S. 1504 tomorrow (June "liberal bias" and indecency in pro- other sporting events on supersta- 2). It is part of a package of amend- grams funded by the Corporation for tions whenever the local broadcast ments developed as a compromise Public Broadcasting and to the and cable rights to the same events between Republican and Democratic amount of the authorization -$1.1 bil- have been sold. That amendment senators who have kept the contro- lion dollars to CPB for 1994 -96. faces heavy opposition in the House versial public broadcasting bill in lim- Among the expected amendments: Energy and Commerce Committee. bo for the past three months. A proposal to freeze or reduce the The retransmission consent clause Assuming eventual enactment of S. amount of the authorization, support- has also provided more fuel for cable 1504 with the Byrd amendment, a le- ed by Jesse Helms (R- N.C.). in its battle to have it removed from gal challenge is almost certain. A statement to clarify how the the cable bill. "This is a striking exam- The indecency harbor as enforced CPB Board is to meet its obligations ple of the forces that would be set by the FCC had been 10 p.m. -6 a.m. under current law to develop high - loose if Congress went ahead with up until 1987, when the FCC stepped quality programing that is also "bal- retransmission consent. CBS once up enforcement of its indecency rules, anced and objective." estimated that retransmission consent including narrowing the harbor to mid - A proposal by Senate Minority could cost $1 billion per year; this night-6 a.m. Following a challenge to Leader Bob Dole (R -Kan.) to elimi- would certainly up the ante," said a the new policy, an appeals court in nate or change funding for the Inde- spokesperson for the National Cable 1988 ruled the FCC had failed to justify pendent Television and Video Ser- Television Association, who also said, the more restrictive harbor. That justifi- vice, a CPB- funded organization "if you want to see how people who cation was put on hold when Congress created by Congress to provide are immune to antitrust law [MLB] be- in late 1988 passed a 24 -hour indecen- grants, without editorial oversight, to have, take a look at this memo." cy ban as a rider to a budget bill. The independent producers.

8 Jun 1 1992 Broadcasting GOSS I:0 GOSS Fo OS S JOAN'S ON TOP WITH SCANDALS, SCOOPS - AND A9 °' SURGE IN RATING!

When it comes to gossip, Joan can really dish it up -and up -and up! With time period rating increases in 14 metered markets, America's favorite tattletale is pointed toward greater heights than ever.

RATING MARKET STATION INCREASE Atlanta WXIA +17% t.ss # Charlotte WCCB + 100% f,.... ' Cleveland WJW +68% 't Detroit WJBK + 167% Hartford WVIT +6% Houston KTXH +14% Los Angeles KTLA +25% Miami. WSVN +44% Milwáukee WITI +67% New York WPIX +19% Philadelphia KYW +21% Phoenix KTVK +13% an Francisco KTVU +28% ashington, D.C. WJLA +59%

ABB/NSI Overnights,5A2 vs. 5N1 i AHB/SNAP,5N1 # NSI/SNAP, 5/91 Station Sales, contact Davin 1{' V.P. /Marketing & Sales (615 = OAN Advertiser Sales, contact CI= ßy1 Senior V.P. /Advertiser Sales"( IVERS tkof 77114116 ENTERTAINME NOMINATED FOR 6 DAYTIME EMMYS TOP OF THE WEEK FALL TV: ADVERTISER -FRIENDLY

With audience numbers on the Wars, as well as the sitcom Room for rise, TV networks are taking Two. to NBC is keeping the faith in what it safe approach programing, sees as two quality sophomore dra- hoping advertisers will mas with breakout potential -ill Fly `buy, buy, buy' ; Fox declares Away and Reasonable Doubts. CBS renewed the Gary David Goldberg itself a full- service' network, comedy Brooklyn Bridge, which with seven nights for fall ranked 73rd among regularly scheduled series during the season but was a favorite of the critics and By Steve McClellan CBS Chairman Laurence Tisch (making the decision With an audience a little easier, perhaps). base that is on the "Everyone tried to put to- upswing after gether a salable schedule," years of decline, the big says Julie Friedlander, an three networks are, for the executive vice president most part, taking a don't- and head of national media rock- the -boat approach to buying at Ogilvy & Mather. scheduling next season's "The thing that worries me prime time. There are no is how many of the border- singing detectives, no fire - line [renewals] will stick, breathing dragons, no alien and how many quality dra- puppets nor people whose fantasies Of the fall crop, mas and quality sitcoms do new shows that come to life. look promising: we buy that become cheap- In a phrase, there's little risk. And 'Hangin' with er reality shows and maga- according to advertising executives, Mr. Cooper' zines -and movies-a few the network message is loud and (top) on ABC; weeks after the ratings 'Love and War' clear: "We're safe, so you can buy, (middle, left) on come in ?" buy, buy," as one executive put it. CBS; 'Loved by Friedlander says it was And then there's Fox, which is noth- You' (middle, her impression that the NBC, ing if not contrary. If one of the tradi- right) on sales departments at the and 'Melrose tional networks passes on a project Place' (bottom) networks this year "had a because it seems too risky, count on on Fox bigger say" as to what Fox to give it a look. Which is exactly shows made the sched- what it did with Woops!, a Witt-Thom- According to Fox Entertainment ules. One example, she says, was the as sitcom about survivors of nuclear President Peter Chemin, the answer "big push" the CBS sales department war. NBC passed on it, and Fox has is "no, not at all. We had initially made to keep Knots Landing on the scheduled it for Sunday at 10:30 p.m. planned to add a seventh night by schedule. That kind of input, says The no- longer -fledgling network de- sometime this coming season. So Friedlander, is a good thing. "I get the clared its intention to expand to seven we're really only moving it up by a sense the input is there for the initial nights a week this season, adding two couple of months. And our relation- schedule, and if things don't work out, hours each night on Wednesday, ship with our affiliates is very good. then there won't be that same level of starting next month, and Tuesday, ef- They have an enormous investment input." fective at some as -yet- unspecified in Fox, and it's working pretty well for As Fox goes to seven nights this date next fall. In addition, Fox will ex- both of us, so we really haven't felt fall, executives there declared Fox to pand its Monday movie night from a any particular pressure to move ear- be, at last, a "full- service network." monthly to a weekly event by the end ly." But clearly the former weblet is still of the 1992 -93 season. While new network fare is generally the youngest skewing of the net- Some were questioning last week seen as "safe," the networks are works, program watchers say. And whether Fox's decision to go to seven credited with renewing a handful of that perception is fine with Fox. Al- nights by fall was influenced by the borderline performers to see if they though, inevitably, the network's audi- increasing amount of syndication can find an audience in a year or two. ence base will broaden as it expands. prime time product making its way to ABC's Homefront was saved by a "It's an interesting challenge," says air, most notably the Warner -supplied grass -roots letter -writing campaign, Fox's Chemin. "On the one hand, we Television Consortium that bows in while the network simply bit the bullet would like to get as many people early 1993. and renewed Steven Bochco's Civil watching our shows as possible. On

10 Jun 1 1992 Broadcasting TOP OF THE WEEK

t Mi W.NI .1...11ir.: :.vi;.rrC?r

ZENITH /AT&T: LONG- DISTANCE DIGITAL HDTV

Zenith and AT &T debuted Digital Spectrum Compatible HDTV The compressed, 787.5 -line progressively scanned sig- last week with a 6 mhz broadcast from WMVT(TV) Milwaukee nals- including 1125/60 HDTV images, multimedia and corn - (channel 36) to a directional antenna atop Zenith's Glenview, puter graphics, 60- and 24-frame film images and upconvert- Ill., technical center, 75 miles away (pictured, right). ed 525 -line video -were decompressed and monitored in In attendance with officials including FCC Commissioner Glenview (left) and by a Zenith mobile unit 50 miles from Ervin Duggan, NAB Senior VP Michael Rau said the "great WMVT. The transmission "proved there is no cliff effect" pictures" convinced him "digital provides comparable cover- (sudden drop -off) with digital, said Zenith VP Wayne Luplow. age in the field at a tenth the power" of a 5,000 kw UHF "If the outcome [of standards testing] is decided by technol- transmission. He perceived no interference from a low- power, ogy, we feel very confident our system will come out on top. analog TV station 9.6 miles away, channel 36, Palatine, Ill. We'll have to see how other factors turn out," he said.

he other hand, it is very important to year us to maintain what we look at as survey excluded news THIRD- QUARTER being a Fox signature [young, hip, and reality shows, movie time slots edgy, etc.]. Some of the dramas will and Monday Night Football. TV REBOUND? skew older, so I think by definition the Aside from the obvious program di- audience will broaden." versity benefits, agency executives Continued from page 4 "I think for some advertisers Fox say a key reason for this is that black has been a full network all along," households account for more televi- The most recent unaudited network says Betsy Frank, a senior vice presi- sion viewing than TV homes overall, a numbers are difficult to compare. Both dent with Saatchi & Saatchi Advertis- fact documented by Nielsen. ABC's and NBC's first fiscal quarter ing. "For others, Fox was not that via- "It reinforces the message that the had two fewer days this year, with ble an option, and going to seven networks are going after higher -view- ABC's two missing days including an nights doesn't really change that." ing audience segments, black and estimated $25 million in advertising As to possible hits from the new ethnic, and they are not targeting the from its Academy Awards telecast. crop of shows, Paul Schulman, presi- hard -to -reach viewer, such as up- Also, several NFL wildcard playoff dent of the media buying firm that scale men," says Ogilvy's Fried- games, accounting for an estimated bears his name, predicts that four lander. $40 million -$45 million, ended up not shows have the best shot: CBS's By going after the easier -to -reach in the first quarter, as happened last Love and War, NBC's Loved by You, audiences, she says, the networks year, but in 1991's fourth quarter. ABC's Hangin' with Mr. Cooper and stand a better chance of maintaining Another network's sales depart-

Fox's Melrose Place . viewing levels. Nevertheless, adds ment has estimated that excluding Generally, Schulman says, he Paul Schulman, shows with black these "calendar" factors, three -net- agrees that the four networks' new leads will fail or succeed like other work revenue, including the Olympics, season lineups are "advertiser- friend- programs. He cites two examples - was up about 9 %. ly. Just about every show is buyable the canceled True Colors, which he The summer games will also affect without a problem. There don't seem described as "reverse appointment the third -quarter scatter market. If to be any real clinkers, like last year's television," and In Living Color, one of Olympic viewing -and ratings -fall Mark and Brian [on NBC], where you the top- ranked programs among short of NBC's guarantee to advertis- wondered, what were they thinking ?" adults 18 -49. ers, the network will steal spots from One trend that's positive for a num- regular inventory to make up the defi- ber of reasons is an increase in the ciency. Of the other two networks, number of blacks and other minorities CBS is said to be less exposed to the in starring roles in prime time. Accord- third -quarter scatter market, whereas ing to a survey by Warner Bros. Cor- For More Late- Breaking ABC has more to gain or lose. porate Media Research, next season News, See "In Brief," Fourth- quarter revenue will largely will start with 15 shows with blacks Pages 56 and 57 be determined by the upfront market, and other minorities getting star bill- with major activity possibly starting as ing. That compares with 13 shows the early as next week.

Broadcasting Jun 1 1992 11 TOP OF THE WEEK ROBERT IGER ON PRIME TIME, PRIME DEMOS AND THE BUSINESS OF ENTERTAINMENT

Fresh from unveiling the new fall schedule and on the eve of the ABC affiliate meeting in Los Angeles, ABC Entertainment President Robert Iger talked with BROADCASTING's Steve Coe about that network's drive for the under -50 set, the shows he hopes will fuel that effort and his thoughts on a timetable for leaving a post he says, quoting Brandon Tartikoff, "isn't a gold -watch job."

Some people have suggested that the networks -with interest in terms of buying spots on network television is the possible exception of CBS-- generally don't care guaranteeing the 18 -49 demographic. about attracting viewers over 49. Do you think NBC got rid of too many of its older- skewing I can only say that in our case, our priority is viewers shows? under 50. I will call them 2 -49. That is not to say that there isn't room in our schedule to put on certain shows that I don't want to start analyzing someone else's schedule have broader appeal, but the demographic we are looking because it's a difficult thing and they have their own to obtain the most is the younger viewer. We're not decisions. We heard loud and clear throughout our abandoning [the 50 -plus viewer]. We have a number of scheduling process that the 18 -49 demographic in this shows that have viewers that are over 50, and in fact we economy was more critical than it has ever been and thus would welcome viewers that age watching some of our tried to maintain the young schedule. And it seems as own programs. It would be great, for instance, if a show though NBC's thrust was similar to ours. In our case, we such as Homefront broadened its appeal and had a larger picked up Matlock [from NBC] because you always need segment of the 50 -plus demographic, but it's not a priori- a show that skews 50 -plus at some point on your sched- ty. For example, we get a daily national ratings sheet, and ule because in a certain time period, if two or even three up until recently we got them all in households, and then networks have all the other audience segments covered on page three you would see the demographics. We now loyally, there is only one direction to turn. So we look at have a full page, a ratings grid, with just the 18 -49 demo- Matlock as a real utility player, and we've purposely kept

graphic on it. And I know in the circulation of that sheet in it off the schedule until we get a sense of where we need New York, it's the number one page. it most.

How long would you say this push for the younger view- The word "safe" has been used to describe the new ers has been going on at ABC? schedules. Has the ABC sales department taken a more aggressive, or more intrusive, role in the entertainment It's certainly been going on as long as I have been here, side? and I guess it really was something that was started

under Brandon Stoddard. But in terms of the real priority, No. I think their voice is probably louder than it ever was, the past three years we've established that as a goal. It's but ultimately it's not their schedule, it's our schedule. But

related to commerce more than anything else. If you talk we listened to them carefully and they were, I think, quite with the advertising community, you find that their primary eloquent in their expressed desire to get a younger

12 Jun 1 1992 Broadcasting Nielsen

., )11111P i_ Minneapolis- Boston SLPauI LL' .ir ..W n, HartPxd-NewHaven Milwaukee , NewYort o Philadelptrra Stockton Baltimore Indianapolis San Francisco - Washington,DC Oak. -San Jose Cincinnati a it Charlotte Los Angeles - Atlanta San Dego ju x Tampa- SanAntonlo st Petersburg .B.IeF Ft. LMldendY.

Local meter service in 28 markets... Covering 50% of the USA Nielsen Station Index... the established leader in local television measurement.

Nielsen Media Research

BBBp acompany oI The Dun h Wadatrarrt[orporuttun TOP OF THE WEEK

schedule that will enable them to sell more units at higher young appeal." I don't think that's aggressive. That's just prices. But I don't view them as intrusive at all. This is a throwing something onto a schedule and hoping it will business that we're running, and it's not only putting on stick. This is aggressive. And then there's the decision to good television, but selling advertising at as high a rate as keep Life Goes On on Sunday at seven, which was possible. And thus their voice is, I think, integral to the actually made for a few reasons. It made absolute sense process. As to your question about "safe," I think this is a going into a season from the demographic standpoint. It sales -friendly schedule, but I also think it's a viewer - allowed ABC News more time for its new hour to gestate, friendly schedule -and I could also say it's a press- friend- and it allowed us to keep a program that we loved. We ly schedule in many ways because it probably has more tried putting it in other time periods and they didn't make across -the -board quality than any schedule this network sense for us or the show. So it killed many birds with one has put together. stone. Left to its own devices, would the entertainment division What will happen in January when the news show is sup- have scheduled differently? posedly ready?

No. It's a schedule that not only am I very comfortable We haven't determined what date the news show will be with -because it's ultimately my schedule -but it's a on. Our leaning would be to premier it after the football schedule that I'm proud of. It just happens to be a very season is over, which really isn't January, it's after the sales -friendly schedule as well. The hard part about this Superbowl sometime, more toward February. We'll cross process-and this job, and working in this department in that bridge when we come it. this community -is divorcing oneself from a very, very Do traditional and very, very useless measurement system, you think that the absence of Cosby on Thursday makes the system that measures just households. Because that that a particularly vulnerable night? bears absolutely no significance at all to the business Yes. Except that you also have to take into account what side of this industry. None. We read about those numbers Fox has been able to do. As you look at the younger every day. I mean, you're locked in a battle to win the demographic profiles of the networks, you'll find that " LYlou're locked in a battle to win the season, the week, the sweeps, and that has no meaning whatsoever, except in some form or another to make certain people who work here feel good."

season, the week, the sweeps, and that has no meaning Fox's foray into that younger- skewing programing has whatsoever, except in some form or another to make hurt us more than NBC or CBS. So when we program certain people who work here feel good, which really Thursday night at eight, sure we recognized that we had shouldn't be a priority. We are not here to feel good. We a great opportunity with Cosby gone. But we couldn't are here to run a business in as efficient and as profitable ignore the fact that The Simpsons was there. a fashion as possible, and at the same time we're here, Can we now assume that Roseanne Arnold controls the and I think this is a priority as well, to put on good post- Roseanne time period? programing. Because, ultimately, good programing is going to find viewers and advertisers. Why would you make that assumption? Coach is on the air in the fall. How does the new schedule reflect that younger skew? But The Jackie Thomas Show (hosted by Roseanne's We're younger on Monday night than we might have husband, Tom Arnold) will replace that midseason. been with Young Indy there versus the reality shows. have Tuesday night's been young for a long time, and it contin- Right. We obviously to recognize Roseanne's talent ues to be young. Wednesday night, the same thing. and the tremendous importance of Roseanne's program that Thursday night, instead of a two -hour Columbo, which and Roseanne the performer to our network. With in mind, we agreed to give her a commitment that has a 50 -plus demographic, we are going after primarily serious women, eight to nine, with Delta and Room for Two, and led to a time period, that led to a script that we liked a lot, Homefront at nine o'clock is the most aggressive schedul- that led to a pilot that was pretty good, that led to a series ing we've had at nine o'clock since Twin Peaks was order. we reserved the right to the network there -and that was more of a gamble than an aggres- And schedule the sive programing move. way we wanted to schedule it. Even though we frequently take into account politics, personality and relationships. You don't consider this more a gamble than ag- But the schedule we put together is in the best interests of gressiveness? this company. No, because I don't put Homefront in the "gamble" cate- Roseanne and Tom desired the nine -thirty Tuesday time

gory at all. I'd put it in the category of taking a show that period, and I think it would be safe to assume that their real

had a very loyal young demographic and moving it so that interest was in being there in the fall. I explained to them we can achieve that same audience profile on Thursdays that the show was a good show, that it could logically be at nine o'clock. By putting a show in there that already launched after Roseanne the way we've launched, or tried to has a loyal following, we view that as an aggressive launch, a number of other shows, but that it might be easier move, versus taking a show that no one's seen before and saying: "We don't know. We think this will have Continues on page 22

14 Jun 1 1992 Broadcasting DOES YOUR INVESTMENT BANKER SHARE YOUR VISION?

Seeing is believing. Is this the right time to tap into the capital And believing in your investment banker markets? Would it be wise to consider an means seeing results. Not just from time to time. acquisition? Furman Selz has the expertise you But time and time again. need to make the big decisions. And the clout to Furman Selz gets results by sharing your vision. make things happen. With a sharp focus on the media business. From It's a Xerox Financial Services Company with film to broadcast, from cable TV to publishing, a long -term commitment to your success. And Furman Selz has earned a reputation as a major that's a smart way to do business. media investment banker. No matter how you look at it. That's why you can count on Furman Selz to If you'd like to find out more, write Furman take you from concept to closing. Selz, 230 Park Avenue, New York, NY 10169.

XEROX' is a Irademark of XIiRUX CT)RM)RATI 0 5°TgarR BEHIND THE SCENES, BEFORE THE FACT

WASHINGTON

PERSONAL CALL 'SETS UP!' SAYS HDTV STUDY Former FCC Chairman Dennis Pat- As many as 56% of U.S. TV homes will own a high -definition television rick has entered the fray over 2 ghz display within IO years after the FCC issues a report and order adopting spectrum, making rounds at the a standard, probably in 1993, according to a new study by Planning Work- FCC to argue for setting aside large ing Party 5 of the Advisory Committee on Advanced Television Service. chunks of the band for personal The latest projections for advanced, widescreen service appear significant- communications networks and other ly better than in March 1991, when the same group envisioned only 10% novel radio -based services. Patrick penetration by year eight, 40% by year 13, even given high consumer per- pledged to eschew lobbying when he ceptions of HDTV value and low cost. Now a best -case scenario sees more relinquished the chairmanship in than 25% by year eight, 56% by year 10. Even given less than optimal con- 1989, but this is one fight he cannot sumer perceptions or costs, the study projects 5% by year five, 37% by avoid. He is now president and year 10. Worst case: 2.5% in year five, 15% in year 10. But manufacturers CEO of Time Warner Telecommuni- are confident of the intrinsic appeal of HDTV's 16:9 aspect ratio and be- cations, among those racing to de- lieve I million large- screen NTSC set owners will convert to HDTV in one velop PCN and like services. year, says working party Chairman Rupert Stow. And, the new study says, by decade's end, terrestrial broadcasters will dominate HDTV delivery. PCN, TAKE TWO Though cable and home video will drive penetration early, broadcasters will pass them all in year five and, by year 10, reach 34% of all TV In hopes of assuaging Senate Com- households, compared with 19% for cable, 10% for home video and only merce Committee Chairman Ernest 2% for DBS part because consumers will redirect money spent on Hollings's (D -S.C.) concerns about -in premium cable service to HDTV. rer the FCC's liberalized radio ownership restrictions, FCC Chairman Alfred Sikes last week sent the senator an tion of preferences in Metro Broad- from the June 18 meeting agenda- analysis of the effects the new rules casting just two years ago. Sikes's original target. might have in various South Carolina markets. The analysis, which nei- POLICY POLISHERS ATLANTA ther Hollings's nor Sikes's staff would An informal group of lawyers and INTERACTIVE OUT, FOR NOW release, is the upshot of a May 14 lobbyists has begun churning out meeting between the two to discuss briefing papers for presidential can- CNN has scrapped plans to employ the rules and Sikes's plan to reallo- didate Bill Clinton on subjects ranging interactive elements in its coverage of cate 2 ghz spectrum for personal com- from cable rereg to HDTV, says the the Democratic and Republican munications networks, about which group's Tom Casey, an attorney in conventions. According to Tom Han- Hollings is also wary. private practive who was an aide to non, CNN's political director, the Carter -appointed FCC Chairman network had hoped to use a variety of MINORITY RULE Charles Ferris. The papers provide interactive methods to create town meeting programs with viewer partici- The FCC has drafted a brief oppos- background and in some cases recom- pation, but has concluded the tech- ing Supreme Court review of minority mendations, says Casey. nology is not available. Hannon said preferences in awarding broadcast PASSING ON PTAR? the network hopes to overcome the licenses, according to FCC sources. current obstacles and employ interac- The draft is headed for the Solicitor FCC Commissioner James Quello tive technology sometime during its General's office. which has the final and Matthew Rinaldo (N.J.). ranking presidential election coverage. say on what position the govern- Republican on House Telcomsub- ment takes before the high court. The corn, have told FCC Chairman Alfred TURNER PPV minority preference has been chal- Sikes to cool it on PTAR reform. lenged by a station applicant who lost Sikes wants a rulemaking this summer Ted Turner is looking to expand his a license to a competing applicant targeting PTAR's off-network pro- pay -per-view business beyond profes- due to preference. In its draft, sources hibition. Rinaldo (in a May 19 letter) sional wrestling. Turner Home En- say, the FCC avoids endorsing and Quello have let him know they tertainment Vice President Sharon Si- preferences, (the Bush administration believe consideration premature, giv- dello is talking with at least two opposes preferences). Instead, they en ongoing litigation involving re- different sports organizations about say. agency argues review is prema- lated fin -syn rules. Such resistance distributing and marketing their ture, given Supreme Court affirma- may cause PTAR reform to slip events on PPV.

16 Closed Circuit Jun 1 1992 Broadcasting Sol Taishoff (1904 -1982) ..11 Broadcastingc. flESAIES`:ST..REET: 1705 DeSales Street. N W .,. ... _._ Washington. DC 20036 Phone 202- 659.2340 Cuculation 800. 323.4345 Editorial Fax 202. 429.0651. Administrative Fax FCC Commissioner Ervin Duggan, in 202 -331.1732.; Advertising Fax 202. 293.3278 a major policy address last week, Lawrence B. Taishott, chairman David Persson, publisher developed three tenets worth heed. Editorial First, he declared the Advanced Donald V. West,sano, vice president and editor Television Test Center to be a national Mark K. Mlller,managing editor resource worth preserving, and Harry A. Jessell,sen,or editor Kira Greene, John S. Eggerton, recommended that the major networks and assistant managing editors the broadcast TV industry jointly perpetuate Washington Randall M. Sukow, Peter D. Lambert it. Then he took up the cause of the (technology), Joe Flint, conventional TV networks, holding them less Patrick Watson,assistant editors Janet Sullivan, John Gallagher, delicate than many believe, and far from stall writers Marsha L. Bell,ed,tonat assistant danger of extinction. And finally, he declared David R. Borucki,art director himself to be a disciple of incrementalism Denise P. Smith, Kenneth Ray,produchon in deregulation, and advocated a go -slow New York in to ills 475 Park Ave South 70016 212. 340 -9860 approach applying remedies the Editorial Fax 212-340 -9874. that ail over -the -air broadcasting today. Advertising Fax 212-340.9869 Geoffrey Foisie,bureau chief Two out of three ain't bad. Stephen McClellan,chiet correspondent Duggan is not alone in arguing the value of the test center, and Rich Brown, Sharon D. Moshavi, assistant editors this column seconds the motion. Another leading light in the world of Peter Viles, stall writer engineering, CBS's Joe Flaherty, wrote his own white paper on Hollywood the subject on the need for a 7680 N Vine St 90028 213. 463.3148. earlier this year, concentrating Fax 213 -463 -3159 broadcast laboratory to fill the void left by the networks Steve Coe.assistant editor (networks) Mike Freeman, assistant editor (syndication) themselves, which once carried the freight for the entire industry. The Advertising momentum from the glory days -which gave us electronic news New York gathering, the one -inch recorder, slo -mo, wireless cameras and 272.3409860 mikes, and the like- continues to this day, which may be why no Lawrence W. Oliver,advertismg director Leslie Lillian Levy, marketing services director one has yet noticed that such development is a thing of the past. Joseph E. Ondrick East Coast regional a new the sales manager Without developmental incubation vehicle, as test Randi T. Schatz,sales manager center could grow to be, over -the -air television will inevitably be William C. Schenck,account executive Joan Miller, executive secretary stunted. Barbara Sonnenteld,sales assistant Duggan, whose agile and inquisitive brain is a match for his skill Hollywood in articulation, is on track in arguing the value of the networks 213 -4633148 also - Nancy J. Logan, West Coast sales manager "television's home base," in his apt phrase. "I believe [the majority Sandra Klausner,ed tonal-advertising assistant viewers] Washington of like the idea of fresh, compelling programs, and of shared 202- 659 -2340 experiences they can talk and debate about at work -like Johnny Doris Kelly,sales service manager Mitzi MllIer,c/assilied advertising manager Carson's swan song and Murphy Brown's morals," the commissioner Carrie Autlo, classified saes representative said. Again, I second the motion, with a caveat. There will always Advertising Representatives be a need in television for a big three (or four) that can serve as a Lewis Edge 8 Associates (Southwest regional and all North American equipment advertising) critical mass for the medium's biggest and best, but there is no 609.683.7900. Fax 609- 497 -0412 Yukari Media Inc.(Japan) (06) 925.4452 manifest destiny assuring that their call signs will be ABC, CBS and Fax 1061925.5005 NBC (or even Fox).

Distribution But, with respect, I part company with Commissioner Duggan William Cunningham, distribution manager on the incremental pace of deregulation. If he and his colleagues 212-545-5435 the Circulation pursue same cautious approach to all deregulation as they did Michael Borchetta, subscription promotion director to fin -syn, they may get it right just in time to bury those same P 0 Box 775 Brewster N Y 10509 -9873 networks Duggan would have us save. ABC, CBS and NBC may 272.5455432 Fax 914878-7317 raff! Mika be forgiven for hoping help comes in time for this generation of Production television, Harry Stevens,production manager not the next one. Rick Higgs. assistant production manager So too with network/cable crossownership, and cable /broadcast Corporate Relations crossownership, and radio and television multiple ownership. It will Patricia A. Vance,arector take years after these changes take place -if they do-for their Broadcasting & Cable Market Place full impact to be felt. In the meantime, cable inexorably extends its Editoria1908.464- 6800.. Circulation800- 521-87 70 - Advertising2t2.340 -9860 reach and influence, and free broadcasting undergoes a slow dissolve. Cahners Consumer /Entertainment An old Publishing Division passage comes to mind. "We are all dying men, John J. Beni, senior VP- general manager Ebenezer. There's time for naught but bold resolves." Neil Perlman, senor VP-group publisher Lawrence B. Taishoff, adviser Cahners Publishing Company Terrence M. McDermott,president -COO Reed Publishing (U.S.A.) Inc. Robert L. Krakoff,chairman -CEO

Broadcasting Jun 1 1992 DeSales Street 17 BroadcastingE

iff-C-6)n

FOX 1992 -93 SCHEDULE

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

8 -10 8 -9 8 -9 8 -8:30 8 -9 8 -8:30 7 -7:30 FOX Night at Class of '96* The Heights* The Simpsons America's Cops Great Scott* the Movies 9 -10 9 -10 8:30 -9 Most Wanted : 8:30 -9 7:30 -8 Key West" Melrose Place " Martin* 9 -9:30 Cops The Ben Stiller 9 -10 Sightings 9 -9:30 Show* Beverly Hills, 9:30 -10 Code 3 8 -8:30 90210 Likely 9:30 -10 ln Living Color * New program Suspects* ', The Edge' 8:30 -9 ROC 9 -9:30 Married... With Children FOX FILLS IN THE BLANKS 9:30 -10 Goes to seven nights of programing beginning in fall Herman's Head 10 -10:30 By Steve McClellan Technically, Fox won't be up to a ductions dramas: Flying Blind* full seven nights a week, every week, The Heights, 10:30 -11 Laying out a seven -night -a -week until the end of next season. The plan about the working Woops!' schedule for the 1992 -93 season, is to expand the current monthly Mon- class members of to include seven new half-hour day night movie to a weekly event by a rock band, and series and four new hour-long shows, then. Melrose Place. Fox declared itself a "full- service net- The network, as Chemin acknowl- The 90-minute pilot for Melrose work" last week. Earlier this year, edged last week, has struggled in its will premiere July 8, behind a one- Fox officials said the network would efforts to develop consistent product time -only original airing of The Simp- go from five to seven nights of prime for its Monday movie night. "We've sons. To help establish the spinoff, time programing by the end of 1992. done a bad job" on the movie night, original episodes of Beverly Hills, "That's right, we'd actually prefer he said. The network recently hired 90210 will air on Wednesdays you don't call us a weblet anymore," Rick Bieber from HBO Pictures to throughout the summer at 8 p.m., quipped Fox Entertainment President oversee movie development. leading into Melrose at 9 p.m. In Sep- Peter Chemin, at the network's new Fox's current rollout plan, adding tember, 90210 shifts back to its Thurs- schedule presentation last week. "The two new hours (8 -10 p.m.) on both day 9 p.m. time period. fledgling, almost, not- quite- a -wan- Tuesday and Wednesday, coupled The Simpsons will return to its nabe network will become a full -ser- with a weekly Monday movie, would Thursday 8 p.m. spot. Leading out of vice, seven -night source" of program- put Fox at 16 hours of prime time, one that show will be a new comedy, Mar- ing, Chemin said. hour over the FCC -prescribed fin -syn tin, starring comedian Martin Law- "What you're about to see is a mo- limit. rence as a Detroit DJ (not to be con- ment of passage for Fox," said Jamie Six months after Fox reaches that fused with NBC's new sitcom about a Kellner, president of Fox Broadcast- point, said Kellner, the network would Detroit DJ, Rhythm and Blues). ing Co. "Like when a steady hand let eliminate the Sunday 10 -II p.m. On Friday, America's Most Wanted go of the bike and you realized that hour, where two new comedies are and Sightings return at 8 p.m. and 9 you could ride. Well, that's how the scheduled-Flying Blind and Woops! p.m., respectively. They'll be joined people of Fox feel today." As Fox is wont to do, the network's by the new 9:30 p.m. comedy -who- Kellner estimated that by going to new season launch will straddle sum- dunit Likely Suspects, an "audience seven nights, the network would ex- mer and fall. Its sixth night of pro- participation mystery show." pand its weekly audience reach by graming, Wednesdays (8 -10 p.m.) Cops returns to lead off Saturdays about 25%. will kick off with two Spelling Pro- from 8 p.m. to 9 p.m., followed by

18 Television Jun1 1992 Broadcasting Broadcasting's Ratings Week GI May 18 -24 ABC CBS NBC FOX MONDAY 9.8/16 17.0/28 14.6/24 6.2/10 60. Full House 7.1/13 12. Evening Shade 13.8/25 8:00 65. Fox Night at the 8:30 49. Family Matters 8.6/14 11. Major Dad 14.7/25 Movies-Bill & Ted's Excellent Adventure 9:00 1. Murphy Brown 23.0/35 7. NBC Monday Night 28. ABC Monday Night 6.2/10 9:30 2. Evening Shade 17.9/27 Movie -Bird on a Wire Movie-Calendar Girl, Cop, 10:00 Killer? 10.7/17 3. Northern Exposure 10:30 16.2/27 TUESDAY 14.1/23 12.0/20 13.7/23 NO PROGRAMING 8:00 21 Full House 11.9/22 24. In the Heat of the Night 30. Rescue: 911 10.3/18 8:30 6. Home Improvmt 15.4/26 11.4/20 9:00 4. Roseanne 16.0/25 10. NBC Tuesday Movie of 9:30 9. Coach 15.0/23 15. CBS Tuesday Movie - the Week -Cruel Doubt, Intruders, Pt. 2 12.9/21 10:00 14. Oprah: Behind the Pt. 2 14.8/24 10:30 Scenes 13.1/22 WEDNESDAY 10.8/19 10.1/18 11.8/22 NO PROGRAMING 8:00 47. Wonder Years 9.0/18 13. Unsolved Mysteries 8:30 41. Doogie Howser 9.6/18 39. Country Music Hall of 13.4/26 9:00 Fame 9.7/18 29. Seinfeld 10.4/18 9:30 23. American Comedy 10:00 Awards 11.6/20 26. 48 Hours 10.9/19 22. Quantum Leap 11.7/21 10:30 THURSDAY 9.1/16 8.5/15 12.5/22 7.8/14 8:00 65. The Young Riders 42. Cosby 9.5/19 52. Simpsons 8.2/16 35. Top Cops 9.9/19 8:30 6.2/12 30. A Diffrnt World 10.3/19 71. Drexell's Class 5.8/11 9:00 17. Cheers 12.7/22 49. Beverly Hills 90210 53. MacGyver 8.1/14 34. Street Stories 10.0/17 9:30 25. Wings 11.3/19 8.6/15 10:00 15. Primetime Live 12.9/23 72. Human Factor 5.6/10 5. L.A. Law 15.5/27 10:30 FRIDAY 10.7/22 6.1/13 9.6/19 5.4/11 8:00 37. Family Matters 9.8/22 64. Rescue: 911 6.4/14 53. Matlock 8.1/18 73. Fox Night at the 8 :30 39. Step By Step 9.7/21 Movies -The Haunted 35. Dinosaurs 9.9/20 9:00 30. NBC Movie of the 5.4/11 70. CBS Friday Movie -Till 9:30 44. Baby Talk 9.4/18 Week -Perry Mason: Case We Meet Again, Pt. 1 Deception 10:00 5.9/12 of the Desperate 10.3/20 10:30 i SATURDAY 5.4/12 6.1/14 8.3/18 6.4/14 8:00 46. Golden Girls 9.2/22 67. Cops 6.1/15 8:30 80. ABC Saturday Night 56. The Torkelsons 7.9/18 59. Cops 2 7.4/17 CBS 9:00 Movie -Plymouth 4.3/10 67. Saturday Movie - 37. Empty Nest 9.8/21 63. Code 3 6.6/14 Till We Meet Again, Pt. 2 9:30 6.1/14 42. Nurses 9.5/20 75. Payback 5.3/11 10:00 58. The Commish 7.6/17 61. Sisters 6.8/15 10:30 SUNDAY 7.4/14 12.3/24 7.8/15 6.0/12 7:00 83. Adv Mark & Brian 3.3/8 80. True Colors 4.3/10 76. Life Goes On 5.0/11 7. 60 Minutes 15.1/34 7:30 82. Disaster Files 3.5/8 79. Parker Lewis 4.4/10 8:00 44. Am Fun Hme Yid 9.4/19 19. Murder, She Wrote 77. Against All Odds 4.6/9 55. In Living Color 8.0/16 8:30 48. Am Fun People 8.7/17 12.2/24 69. Roc 6.0/12 9:00 51 Married w/Childn 8.5/16 57. ABC Sunday Night 9:30 26. CBS Sunday Movie- Movie -Bird on a Wire 61. Herman's Head 6.8/12 Movie -Queenie, Pt. 1 10.2/19 10:00 7.8/14 Who Is Julia? 10.9/20 73. Std by Your Man 5.4/10 10:30 78. Get a Life 4.5/9 WEEK'S AVGS 9.5/18 6.2/12 SSN. TO DATE 12.0/20 13.3/22 12.2/20 7.9/13

RANKING /SHOW [PROGRAM RATING /SHARE] PREMIERE SOURCE: A.C. NIELSEN YELLOW TINT IS WINNER OF TIME SLOT

Broadcasting Jun 1 1992 Television 19 the returning Code 3. At 9:30 p.m., a Productions and marks the first time a a new Dan Ackroyd comedy; CCPD; new sketch comedy will debut. The network has produced another series Circus; Exposed (from Hugh Wilson); Edge, described by Chemin as "the for a competing network. the parody Danger Theatre, Shaky kind of loud, in- your -face, noisy com- At 9 p.m., Fox has scheduled Key Ground (with Doctor Doctor's Matt edy Fox is known for," is produced West, with a quirky cast of characters Frewer), and Parker Lewis, which by David Mirkin (producer of the de- inhabiting the famed Florida isle. comes off the starting lineup. The one parting Get a Life). Chemin also reported the network drama backup is an anthology series, On Sundays, four new comedies has nine backup shows: comedies Tribeca, from Robert De Niro and Da- will join four returning comedies. At 7 Down the Shore; Rachel Gunn, R.N.; vid Burke. p.m., the new Great Scott, about a Walter Mitty -type adolescent, will lead off. At 7:30 p.m., another new sketch comedy, The Ben Stiller Show, RIOTS BOOST MAY RATINGS IN LA debuts. KABC benefits From 8 p.m. to IO p.m., the Sunday In sweeps, Capcities/ABC's reaps largest lineup remains intact: In Living Color, By Mike Freeman will Roc, Married... with Children and remains to be seen if the VHF's Herman's Head, with Roc airing live. recover quickly from the estimated $7 in lost At 10 p.m., Fox has slotted Flying The seven Los Angeles stations' million -$10 million advertising Blind, about a boring young guy and May 1992 sweeps received a revenues. his wild girlfriend. At 10:30 p.m., a dramatic ratings boost from the KABC's late newscast scored the new Witt -Thomas comedy, Woops!, is unexpected April 29 -May 3 riots in most dramatic coup in the market, im- scheduled, about the off-beat survi- south -central L.A. However, it was a proving its rating by 36% (up 23% in vors of a nuclear blast. case of the rich getting richer. The share) with a top- ranked 8.0/19 aver- is age. Previously, KNBC -TV owned the Two dramas will fill the network's following an analysis of the Nielsen Station Index overnight ratings for the 11 -11:30 p.m. news period, but fell to Tuesday slate from 8 p.m. to 10 p.m. May 1992 (NSI, April 23 -May second place with a 7.3/17 average, a Leading off the night will be Class of sweeps 20), compared with May 1991 sweeps 23% decline from its year-ago share of '96, a sort of thirtysomething for the results (NSI, April 25 -May 22): the market. Even KCBS -TV fed off the college set. The show is from ABC Although the near- continuous cov- NBC O &O's misfortune by upping its erage of the riot and post -riot deliv- share 8% with a fourth -ranked 5.7/13 ered significant across -the -board news sweeps average. gains for the seven Los Angeles sta- In May 1991, KABC owned a nar- tions, particularly for KABC -TV's 11 row advantage over KNBC -TV in the 4- INSTANT IN -HOME p.m. newscast and independent 6:30 p.m. local news slots, but sub- DELIVERY OF PRIZES TO KCAL(TV)'S prime time news block, it stantially widened its margin with INTERACTIVE GAME SHOW WINNERS

Corporate giants are entering KUSHNER -LOCKE, RYSHER MERGE the interactive TV field. Interac- tive telephone games proliferate. s first reported in BROADCASTING ( "Bi- Coastal," May 25) Kushner- The audience can "play- along ", M, Locke Co. and Rysher Entertainment are joining forces. K -L will but cannot "Win -Along "' ". Par- ticipants, can win prizes for mail acquire all of Rysher's assets in a straight stock transaction at a price based delivery, but not in the home. No on five times Rysher's 1992 net earnings after taxes, which is expected to game provides instant gratifica- put it in the $7.5 million -$10 million range. Both companies will keep tion. their separate names as subsidiaries of a new, yet -to -be -named parent Only Response Reward'" Tech- company. Rysher currently distributes the off-network NBC Productions nology instantly dispenses series Saved by the Bell, and is partnered with Italy's Silvio Berlusconi prizes, such as discount Communications and France's Gaumont Productions on the first -run coupons, cash vouchers and prize certificates in homes of worldwide launch of The Highlander. Rysher is also launching first -run players answering questions or weekly series Uptown Comedy Club, as well as off-network series Captain making (sports) predictions. N, for 1992 -93 syndication. Our six patents with over 400 Kushner -Locke Co- chairman and President Peter Locke says his pro- claims covering electronic duction company provides "international co- production expertise and Homequiz'" systems and contacts," while Rysher brings a previously unavailable "domestic pipe- methods give us sole and line." Most recently known for its production of CBS's late night weekly complete exclusivity in the field of instant prize delivery in the Sweating Bullets (Multimedia Entertainment has distribution rights), K -L homes of TV viewers, radio has two unidentified hour -long series produced with "foreign partners" listeners and telephone sub- ready for possible domestic syndication by Rysher in 1993 -94, according scribers. to Locke. Additionally, K -L is producing a 1992 -93 NBC movie- of -the-

For information, contact week, Father & Son, and an NBC miniseries based on the novel "Double RESPONSE REWARD SYSTEMS, Cross," about organized crime figure Sam Giancana, as well as a telefilm Licensing Consortium, about convicted mob boss John Gotti, in development for CBS. -w 945 Treasure Lena, Vero Beach, FL 32963 Phone/Fax 407-234-5440

20 Television Jun 1 1992 Braadas4Mig Face the facts. There's only one daily fax!

Introducing Broadcasting's TV Fax

Broadcasting's

If you've got a fax, ¡J just- breaking program- 'VïLFFa.wy.. THURSDAY A APRIL 23, 1992 you've got a hotline sTA..AIaMMII.wr..--.FHA ing moves...overnights .. = to Hollywood, Wash- _ _ .. overnight...the latest our* ea mys-/Humanum,AHAA a. moo A ,...__ =. ington, New York and business deals... regu- wherever else broad- lations in the works... GROWING cast industry news is `c SWEEP TO SWEEP! MuM i" technological break-

breaking. FACE FACTS. ..,,13 Drum* ey, throughs... people on the

SUBSCRIBE NOW TO OHM move... in short, abso- OC 91 Ov. 91 BROADCASTING'S lutely everything that's .. 'FULL NousE TV FAX! likely to impact your day! - The fact is, only one _._ ___..._ _ : - _------The fact is, only one fax fax news service for the delivery service is avail- á:ë."':.`-.` r YlnAilSaanal9rta'9u broadcast industry .-.'...- ,...... _oflflAÛtAsT. ,T MEDIA able for 300 a day...that's delivers the essential less than the price of a r t t ¿ ! news of the day, direct to ms&Ernr m TEME t-t . ., single phone call! CALL 1- 800 -742 -6904 your fax, five mornings a week! The fact is, only one fax delivery Current Broadcasting subscribers service brings you a comprehensive pay just $79 a year! Also available to mix of news vital to you, including non -subscribers for $129 a year.

Broadcasting's

SEND NO MONEY-WE'LL BILL YOU LATER! For fastest service,fax this completed form to:(212) 779 -5783 Or you may mail this form to: Broadcasting's, TV FAX Circulation Department, 475 Park Avenue South, New York, NY 10016

Yes! Begin my subscription to Broadcasting's TV Name FAX immediately and bill me for the following amount: Title

$79 a year. I am a current Broadcasting subscriber. Company

$129 a year. I do not subscribe to Broadcasting. Address

Special Rate! Check here and receive a one year City State Zip subscription to Broadcasting (an $85 value) plus a full year of Broadcasting's TV FAX, all for just $1641 Areo code& Phone # Area code & Fox # 18% and 38% share gains for the 4 rating), followed by KCBS's 4.9/12 (up 10 p.m. news muscled out Chris -Craft p.m. (8.9/20) and 5 p.m. (8.8/18) 9%). independent KCOP(TVi's late newscast news hours during the May 1992 On the independent side, Tribune's (2.7/5, up 25 %). KTLA topped all 10 sweeps. The ABC O &O's 6 -6:30 p.m. KTLA -TV caused a major upset with its p.m. independent newscasts with a newscast finished with a similarly top - 7 -9 a.m. newscast averaging a top - 6.2/1 I average, while Fox O &O KTTV ranked 8.9/16, a 33% share increase. ranked 4.5/16, beating KNBC's sec- (Tv) finished second with a 4.0/7 (up KNBC's 4 -6:30 p.m. news block im- ond- ranked Today show (4.0/14). 40 %). proved by a modest 3% with a 6.3/13 Launched less than 10 months ago, In the sign -on to sign -off race, KTLA average, while KCBs's 5 -6:30 p.m. KTLA's morning news has improved (4.1/10, up 8% in rating) bettered its news block moved up 10% with a time period share by 60% over the second -place performance to KTTV 5.8/11 average. former cartoon program from the year - (3.8/10, up 3 %) among the indepen- To rub more salt in the wounds of ago sweeps. dents. KCAL clocked a dramatic 24% the competing network O &O's, KABC Also, Disney -owned KCAL posted a rating gain with a 3.1/8 average, tying not only held its sign -on to sign -off dramatic 50% gain for its 8 p.m. news KCOP (down 6 %) for bottom honors. supremacy in the market, the Capci- hour (5.7/9), as well as 75% share Overall, the L.A. riots helped to ties /ABC O &O surged upward to a improvements for its 9 p.m. (5.0/7) spur HUT (households using televi- 6.8/17 average, a 24% rating improve- and 10 p.m. (3.7/7) news hours. Al- sion) levels to a 40.3 rating average ment. KNBC followed in the 7 a.m. -I though both early news hours contin- (including cable), a 9% increase over a.m. clocking with a 5.8/14 (up 4% in ued to rank last in the market, KCAL's May 1991.

three years. I mean, I just had no idea whether I was going

ROBERT /GER ON THE to succeed or not. And then it wasn't long after I got here

that I realized that survival was probable, and I really ABC'S OF PRIME TIME wanted to succeed. When you get immersed in jobs like this, you suddenly look well past a ticking clock. I don't Continued from page 14 view it as a sentence that's going to end and suddenly I am going to find freedom on the other side of the wall. I'm too involved in it, too excited by it, to view it that way. to give them that launching pad later in the season easier Can you assess the Bochco deal? rather than in the fall for a variety of other reasons. I think if I think the Bochco deal has been successful. It has given I had given in completely to demand, it would have been on the air in the fall, but there is a great desire to maintain birth to one hit, Doogie Howser, which has certainly been a some stability on that night, particularly with the move of real demographic stronghold for us over the years. It has Home Improvement to Wednesday. Keeping Coach there in given us a lot of quality, as well as entertainment. It went the fall was very important. into a time period -9 o'clock Wednesday night -when we were struggling; remember, we were getting killed by Night There is speculation you are planning a move. What are Court. And Doogie came in and actually beat Night Court. your immediate plans? So Doogie Howser alone makes the deal a success. Since To continue in this job for an indefinite period of time. It was then we have used the deal to get wildly experimental. Cop my intention when I got this job not to stay in it forever for a Rock came at a time we felt experimenting in this business

variety of reasons, personally and professionally. As you was vital. I don't think there's been enough of it. I still don't

can imagine, it's a very exciting job, but it's also a job that think there's enough of it. And I think that it was a noble monopolizes one's life, and it's not, as Brandon Tartikoff experiment, and funny. Capital Critters didn't work. So you said, "a gold -watch job." It's my desire to continue working could call it one for three. And then there's Civil Wars, for this company long term. I haven't put the limit on this job which is still on the schedule and going into a second that other people believe I have. I think I'm going to get season. That's a show that we are proud of. through this season. I am looking forward to it. I am far We are also very excited about the hour of police drama more excited about this fall's schedule and the prospects that has been developed and has a 13- episode order. It for us this coming season because it really represents in a was going to be available for January '93, and then we variety of ways a true turnover from the past. It's thorough- postponed it until the fall of '93. ly reliant upon shows that have mostly been developed Why? since I got here. But I don't want this job forever. Three years has been wonderful, and four will be fine, hopefully We didn't want it competing with Civil Wars on the schedule. It was a 10 o'clock drama, and the 10 o'clock drama great. I am not going to speculate beyond that. time periods on ABC are limited. We decided it would be Do you have any interest in heading a studio? best to give Civil Wars a shot without it potentially being I've toyed with the studio idea a little since I've been here. I knocked off the air by another Bochco show. think that's a bug that inevitably bites you in this job. But Is the new show in the Hill Street mode? I'm a New Yorker, and my family is from New York. I I think it's much more of a single drama than an wouldn't rule out the possibility completely, but if I had to -lead ensemble. It's really based on one main character, a New speculate, I'd have to say that in all likelihood I will be going back to New York at some point. York City detective. When I got this job, I was a total outsider. My goal was to Without the R -rated ingredient Bochco had hoped for, will survive, not to succeed. And survival to me was two to it still be pushing things a bit?

22 Television Jun 1 1992 Broadcasting It will push things in the way Steven has always pushed approached it the last couple of years, which is a mix of things. And the standards and practices are, in my opinion, traditional pilots and presentations. If anything,. it was dif- things that have to change with a changing world. You ferent for us because we got started a lot earlier. We have to adapt to a new audience. And what Steven has ordered pilots earlier than we have in years, and we had done brilliantly, and to the benefit of this industry, has been them delivered earlier. And we've set our schedule earlier. to push those standards -push what oftentimes can be Which has resulted in us already having met with a number somewhat outdated television standards into not only the of new show producers to, in effect, get things started for present, but the future. He did it with Hill Street and again the fall. So it was very, very important that shows get

with L.A. Law, and I think we're going to allow him to do it ordered, staffed, written and produced well in advance of again. That doesn't mean that we are vastly changing our September. standards, or that we are going to put a show on the air that's going to thoroughly offend audiences or a group of Is the 52 -week season a real possibility? advertisers we have a lot of respect and need for. Well, we are going to end up premiering four summer

In an interview with BROADCASTING two years ago, Bochco series. I actually may order a couple more for the late

said that one of the things he felt was most important was summer. I think it's important for us to maintain a richer mix narrowing the gap between life as it is and life as TV of originals -to- repeats in the summer, while at the same portrays it. How wide a gap do you think there is? time balancing the economic reality, which is that to make

I think the gap is much more narrow than many people give sense of this expensive world, you have to rerun shows.

network television credit for. I also think it's important for And the time to do that is in the summer. shows to be accurate reflections of the world as we know it. And that involves a variety of subjects and a variety of What concerns do you think the affiliates will have when portrayals. And the whole issue, for instance, of homosex- they come in here next week?

uality in television I think is important in the sense that the I don't know. Our affiliates are always more interested in shows should have the freedom, from a creative stand- the 10 o'clock shows. Prime Time Live and 20/20 are very point, to be accurate reflections of our world. If that in- compatible with their late news shows. They are going to cludes portraying homosexuals, for instance, there should be very interested in our Tuesday 10 o'clock scheduling of be room for that. Going to Extremes. It's important for us to recognize their

Some people would suggest that the times now may have needs, and I think as a network we have. Improving our 10 a chilling effect on that narrowing goal. o'clock performance was a key, and we've done that sub- stantially over last May. [ABC finished the May sweeps I think these times do demand some lightness in terms of entertainment. For instance, Going to Extremes is probably with the best numbers for the 10:30 -11 half -hour lead -in to the lightest drama we've had in our 10 o'clock time period local news.] They [affiliates] are going to be curious about the fall. I in a long time. I think that there's a desire on the audience's behalf to be entertained a little bit more in the drama form think the big story we have in terms of the fall, and we instead of being kind of knocked down and dragged emphasized this when we announced our schedule in New through it. York, is the tremendous number of sophomore shows on our schedule. We had a phenomenal year this past season Do you still think the networks could cut back their pro- in terms of development success. graming to 15 hours of prime every week? We've seen that shows in their second year tend to It's a possibility, but it's not something that has ever been increase in terms of the overall viewership if you give

discussed in this company. I still think it's a strong possibili- shows a chance. "Why aren't we giving shows a chance ?" ty that one of the networks will cease to exist in the has been probably the biggest criticism we've had in the

traditional sense, which is programing daytime, 22 hours a last few years. I think viewers also are looking for some week, prime time, late night, a Saturday morning and a degree of regularity. It's easier for a viewer to come back to sports schedule. It's possible a network will cut back. It's a show that they have tried a few times and may not have possible a network will become more event -oriented. fallen in love with but kind of liked and were still checking

Actually, I feel more bullish about our business than I out than it is for them to watch a totally new show. have in a while. Cable is just a much more scattered and more confusing programing source than network tele- , iida Lá1 The national Catholic association of communicators vision, which is in many ways very regular, very dependable, very finda- 1e1992 iQWN7ilJ ble, for the viewer. Honoring radio and television programs that enrich their audiences through a values-centered vision of humanity. Was your development as extensive as it has been in the past cou- Program Categories: Entertainment The Arts ple of seasons? News and Information Religion Community Awareness Campaigns Children's Programming Features PSAs It was slightly less than the year be- Stations of the Year Awards Personal Achievement Award fore, both in terms of money and Deadline: July 15, 1992 number of projects. For Information and /or Entry Forms call: National Office (513) 429 -2663

Was the process the same? To Enter... Send Tapes, Forms & Fees to: Gabriel Awards, Unda -USA, I think it was similar to the way we've 4400 Shakertown Road, Dayton, Ohio 45430 -1075

Broadcasting Jun 1 1992 Television 23 Broadcasting

PLENTY OF CHALLENGES FOR PAY PER VIEW Among issues on minds of industry at CTAM conference are expanded channel capacity, threat of competition from DBS and optimism over cable rereg

By Rich Brown Communications Inc., speaking as Leddy nevertheless said he was op- chairman of CTAM's 1992 Pay Per timistic about the PPV industry for a Despite the wildly enthusiastic View Conference last week in Orlan- number of reasons. Cable reregulation projections that have been made do, Fla. should help PPV, he said, because op- about the pay -per -view indus- "Whether we like it or not, [Hub- erators will need an alternative to rate try, its executives are not resting easy. bard Broadcasting's Stanley Hubbard] hikes. Also helping should be this There looms a big question mark over may force us to commit the capital to summer's PPV Olympics Triplecast, when systems around the country will expand our pay-per -view capabilities he said, which could have a "fantas- have the capacity to carry more PPV quickly," Leddy told fellow PPV ex- tic" effect on the PPV business. He channels, and there is some concern ecutives. "If we don't, he may take added that Tele- Communications over the competitive threat posed by the business away from us just as Inc.'s recent investment in Reiss Me- DBS. home video took it away from us 10 dia should also help the business be- "Those of us who have been in the years ago. Unlike home video, how- cause it might break some of the "log- business for a few years have seen ever, DBS will not just take pay-per- jams" that PPV has had with DBS attempted and fail several times; view movies from us-it could take Hollywood studios. but with the new, more open access to many of our current revenue streams The conference marked a time of programing it may work this time," and leave us with the retransmission of reflection for the more than 570 at- said Kevin J. Leddy, Warner Cable local broadcast signals." tending executives from the PPV industry, a business that this year has been wounded by programing setbacks CONSUMER APPROVAL ranging from the fading luster of wrestling to the imprisonment of top box- T he two families involved in GTE's ground- breaking video -on- demand ing attraction Mike Tyson. More than test in Cerritos, Calif., gave the system thumbs up when they met to one PPV executive at the conference discuss the system with pay -per -view executives at the CTAM conference was heard to say they were disappoint- in Orlando last week. ed so far with 1992. "Because it is a test, we realize they will take it away," said Betty And there is continued competition Hyatt, who has had the system in her home for the past 18 months. "It's from PPV's traditional arch enemy, going to be a hard adjustment." the home video industry. Ron Castell Betty, along with her husband, Randy, told PPV executives that they of Blockbuster Entertainment Corp., a have watched an average of two or three movies per day since they've had home video chain with 2,000 stores the service. The Hyatts, self -confessed movie fanatics, said they would nationally, was on hand at the confer- gladly pay for the movies as long as the cost was competitive with home ence to tell PPV executives that the video rentals (GTE, which considers Cerritos a technology test and not a home video business was "still here marketing test, is providing the titles at no cost). and growing." The home video busi- What the Hyatts find particularly appealing is their ability to pause, ness this year represents an estimated rewind and fast -forward the PPV movies on the system. "We have the $12 billion in revenue, he said, and convenience and the control as if we were home video renters," said Blockbuster last week alone signed up Betty. an additional 271,000 memberships. They also have the capability of video conferencing with other cable There were encouraging signs at the households on the system, although that isn't something they have done with conference, particularly in the form of any great frequency with the other testers, Jack and Pat Jakubik. It's not that promising technology that would en- the conference capability doesn't work well, said Randy Hyatt, it's just that able operators to expand their PPV it's something he'd prefer to do with family members. -n offerings. At least two systems-Time Warner's I50- channel Quantum sys-

24 Cable Jun 1 1992 Broadcasting tem in Queens, N.Y., and GTE's video-on- demand test in Cerritos, Calif. TOWNSEND TALKS SHOP- PER -VIEW (see box) -were discussed at length. The big question on everyone's mind HSN executive outlines plans for PPV merchandise center was when systems around the country would have the same capabilities. By Rich Brown with the sale of merchandise. A sub- "I think the next couple of years are scriber calling to order "Terminator going to be very tight ones for this Horne Shopping Network execu- 2," for example, might be asked if he business," said Mark Greenberg of tives say they hope by Septem- would like to order a T -shirt based on Prime Cable. Compressed signal tech- ber to have the technology in the movie. Operators would receive a nology will eventually represent a place to serve as a national processing cut of the merchandise revenue, just as breakthrough for PPV, he said. How- center for the pay -per -view industry. they do now. ever, he added, "I don't think it's HSN executive Robert Townsend HSN's plan was one of four out- going to happen quite as rapidly as told attendees at last week's CTAM lined at a panel discussion on various we'd all like it to." PPV conference in Orlando that the national ordering schemes. HSN and Greenberg questioned where, in the company plans to use its experience in the three other companies- Telecorp interim, systems are going to place processing phone orders to diversify Systems Inc., TelVue Corporation and both PPV services and the many new and open a national PPV ordering cen- Phone Base Systems, Inc. -are all basic cable networks -such as Sci Fi ter within the next 12 to 18 months. looking to tap into a business that will Channel, The Game Channel, The In pitching the plan, Townsend get its first big test this summer with Cartoon Network -that are coming on played up HSN's ability to process the the PPV Olympics Triplecast. board. millions of telephone orders for mer- Townsend says HSN executives are "The battle is over channel space, chandise that is advertised on the cable calling its own national ordering plan and pay per view is losing," said channel. He said the company, which the "F.O.D. Project." The name Greenberg. has about 250,000 inbound calls a comes from the movie Field of At least one call for patience went day, has the ability to handle 2 million Dreams, in which a modern -day farm- out from Chuck Ellis of Warner Cable calls daily. HSN can take 21,000 calls er attracts the ghosts of baseball past Communications Inc., who said: simultaneously, he added. by building a baseball field. "Let's not get too impatient with the Ideally, says Townsend, HSN "If we build it, they will come," first steps. It will take time to realize would like to combine the sale of PPV says Townsend. its true potential. Think of pay per view not in terms of what it is today, but what it can be in the future." Jeffrey Reiss of Reiss Media pre- This announcement appears as a matter of record only dicted that 50 to 100 channels would be available by early 1994. $13,250,000 SETTING DIGITAL GUIDELINES SENIOR SECURED TERM LOAN able Television Labs has To launched a program to recom- Donald A. Perry/Brinton Belyea mend guidelines for one -way and interactive delivery of digital ser- 1st Commonwealth Communications, Inc. vices including video, program and guides and multimedia. Tailored First Commonwealth Cablevision, Ltd to grow with the development of digital services, the guidelines will encompass protocol, packet For the refinancing of existing debt structure, bit rate, error correc- and providing new funds for the tion practices and cable trans- ongoing build -out of existing cable systems mission parameters including modulation, bandwidth and channelization. Canadian company Les Enterprises Videoway -AT&T Ltd. (with 200,000 interactive Capital Corporation services in Montreal, Quebec City and London) and Liberty Media subsidiary X *Press Infor- AT &T Commercial Finance mation Services Ltd. (which delivers digital information services to PC's via 800 cable systems) agreed to "team" with Cable - ATLANTA Labs in the effort. PORTLAND (404) 393 -2310 (503) 321 -5400

Broadcasting June 1 1992 Cable 25 Broadcasting.

0 Q

WHITE HOUSE CALLS FOR VIDEO DIALTONE Bush adviser issues policy statement asking Congress and FCC to eliminate barriers to telco video services

By Harry A. Jessell in joint ventures with cable companies mon- carrier basis. But it also address- to provide enhanced services "; es modifying the implementing rules resident Bush's chief domestic narrow, "to the congressionally of the crossownership ban to allow adviser, in the administration's mandated minimum, the services pro- telcos to control some of the program- most pointed telecommunica- hibited to the telephone companies "; ing they transmit or to enter into joint tions policy statement to date, has consider "the broader use of ventures with cable operators. called on the Congress and the FCC to good -cause waivers" of the crossow- That the administration favors low- "remove outdated regulatory barriers nership ban, and ering barriers to telco's offering video that impede the deployment of ad- expand the ban's rural exemption, is not new. In opposing legislation re- vanced telecommunications technol- which now exempts towns with 2,500 regulating cable, the administration ogies" by the telephone industry or fewer people. has said it prefers unleashing telcos to ( "Closed Circuit," May 25). Burns, who introduced S. 120'J, compete with cable. And the Council Clayton Yeutter, in a May 21 letter of Economic Advisers, in its 1992 re- released last week, endorsed Senate port to the President, strongly advo- legislation (S. 1200) that would repeal cated permitting "local telephone the statutory ban against telcos' own- companies to carry television and oth- ing cable systems and the FCC's "vid- er video services that are controlled by eo dialtone" proceeding that may re- independent companies." lax the crossownership ban and permit But the Yeutter letter elevates the telcos to distribute video services to telco -entry advocacy to the highest the home on a common -carrier basis. levels of the White House and, for the Although the letter was addressed to first time in its endorsement of S. Republican Senators Robert Dole 1200 and video dialtone, specifies (Kan.) and Conrad Burns (Mont.), what ought to be done. who last March had solicited a policy Yeutter wants telco barriers removed With its talk of expectations, the statement from the White House on was pleased by the presidential en- letter comes close to dictating FCC the telco -cable question, it was meant dorsement. "Today, the President's policy -a practice at odds with the as much for FCC Chairman Alfred leadership and vision are shining agency's "independent" status. Sikes and the four other Bush- appoint- through," he said. But FCC officials dismissed the no- ed members of the commission. The United States Telephone Asso- tion. "I don't know why the adminis- "The President has repeatedly stat- ciation, which has long advocated re- tration should be prohibited from of- ed his desire to eliminate unnecessary laxation of the video restrictions on fering its opinion any more than government interference in private cable, embraced the letter. It "reaf- Congress should," said one. "As fin - markets and to secure the benefits of firms our strong belief that telephone syn proved, the administration can't regulatory reform for American con- company competition in the video ser- dictate what the FCC does." sumers, workers and businesses," vices marketplace is long overdue," At the height of the FCC proceeding Yeutter said. "The administration said John Sodolski, in a prepared to revamp its financial interest and syn- therefore expects that the FCC will statement. dication rules last year, then White move forward with pro -competitive The FCC's video dialtone proceed- House Chief of Staff John Sununu, also reforms." ing is set for action in July, although in a letter to Capitol Hill, weighed in on In particular, the letter says, admin- its complexity and surrounding contro- the side of broadcast networks calling istration policymakers "expect" the versy could cause the schedule to slip. for a gutting of the rules (BROADCAST- FCC to: The proceeding is primarily aimed ING, Feb. 18, 1991). Despite the letter, permit "non- controlling equity at setting rules that would allow telcos an FCC majority voted to retain sub- participation by telephone companies to distribute video to homes on a com- stantial fin-syn restrictions.

26 Washington Jun 1 1992 Broadcasting From the Executive Branch to Capitol Hill, Reed Smith attorneys know Washington.

1 / /111111eí

- Y -Z-

1S" ....N'l ! i,l,M ÌG'sfl

Working on behalf of a satellite communications client, Reed Smith attorneys expedite passage of the Commercial Launch Act Amendments. This act encourages development of a private U.S. commercial launch services capability. Reed Smith attorneys draft statutory language and help the client explain the complex issues to Congress. Despite significant opposition, the legislation is enacted, representing major opportunities for private sector participation in space technology. Call Reed Smith. Our attorneys get solutions off the ground. Solutions.

Reed Smith Shaw & McClay Attorneys at Law

Washington, DC McLean, VA Philadelphia, PA Harrisburg, PA Pittsburgh, PA 202 -457 -6100 703 -734 -4600 215- 851 -8100 717- 234 -5988 412 -288 -3131 Reed Smith Shaw & McClay 1992 A TALE OF TWO MARKETS AND PTAR Albany and Little Rock adjust schedules and program buying habits to conform to new top 50 market ranking and PTAR implications By Joe Flint Little Rock have to guess whether the for the entire run." PTAR rule will apply to them. FCC The station has only one year left on Imagine trying to buy programing Chairman Alfred Sikes would like to Cosby, which it will move from 6:30 for prime time access years ahead see PTAR's off-network prohibition p.m. to 3:30. KARK -TV is not taking of time and not knowing whether rule repealed, perhaps as soon as next any chances for the next few years. It your market will be exempt from the month's meeting. However, it is said acquired Paramount's Entertainment prime time access rule (PTAR) that the other four commissioners do not Tonight and will air that at 6:30. prohibits network affiliates in the top share his enthusiasm. The other two network affiliates in 50 markets from airing more than NBC affiliate KARK -TV Little Rock the market have been airing first -run three hours of network or off-network has spent four years bouncing The syndicated programing all along and programing during the four hours of Cosby Show in and out of prime time were not impacted by the market prime time each weekday. access to conform to the rules and in change. Bonner, tongue in cheek, said Every three years, the ratings firm the process probably did not realize he sees no reason to change the PTAR Arbitron provides the FCC with a list the financial returns it had hoped for rule now. of the top 50 markets in prime time when the station invested in the pro- As for Cosby, KARK -TV is said not households -using -television. Needless gram at a cost estimated at $10,000- to be planning to renew it, and other to say, every time this is done, some $12,000 per episode. stations, according to market sources, markets fall in and others out of the When KARK -TV purchased Cosby in are not interested in picking up the top 50, making for changes in both 1989, the market was not part of the top show. Said Jerry Whitener, vice presi- program scheduling and purchasing. 50. However, the next year, Little Rock dent and general manager, KLRT(TV) This September, Little Rock, Ark., moved into the top 50 and requested Little Rock: "Programing is bought moves back into the top 50 markets and was denied a waiver of the PTAR five to six years in the future. It's hard with regard to PTAR, while Albany, rule from the FCC. Recalled station to buy [it] not knowing when the flip - N.Y., falls out. For Little Rock, this is manager Tom Bonner: "WeWe paid such flop will come." the market's second flip -flop in six an enormous amount of money for That may be why only one station in years. Ironically, the overall Albany Cosby that we asked for a waiver. We Albany -CBS affiliate WRGB (TV -has TV market is expected to move up were the only station in the country bought an off- network show to be from 54 to 51 this year. Little Rock is affected by the switch. The return on aired in prime access. Said WRGB vice currently the 57th -ranked TV market. the show was satisfactory, but it would president and general manager David This may be the last time markets have been better had we been able to air Lynch: "The key word is flexibility. such as Albany and it in prime access We don't have to be at the mercy of the [first -run] syndicators now in that B:rorvid Fulton time period." arion at'rer lCavoll Snare While Ie,llOn Izard other affiliates have not pur- ,B oJryf,^ Newell" Searcy od stone chased off-network F AYETEVILLE programing yet, that _ Ik Johnson Pope neAer White - does not mean there Conway Faulkner 3 won't be any move- Prahle Perry ment in the future, Lonoar á PuIa.LIrTLE ROCK said Will Meyl, vice Garland Saline president and general re A Arkansas PINE BLUFF manager of Fox affili- Not Spring Grant Jenerson ate WXXA -TV. "Ideally, Clark Lincoln Callas cúeune peshi we would love to have Crew four great half -hours. BrsdIai Oucn1 We are not E Or Calhoun able to now, Ashley as affiliates are pursuing Mlllef1 union column EL DOBADD off-network shows more aggressively." Until the FCC decides whether to change the rules, AR stations will continue to take LBqNr risks. As one general manag- LITTLE ROC er put it: "There are no #50 clauses in contracts" with #S 1 syndicators for fluctuating market status.

28 Washington Jun 11992 Broadcasting DUGGAN CALLS FOR PERMANENT ROLE FOR ATC Commissioner says center should be funded by broadcasters and used for R &D

By Sharon D. Moshavi programing that networks and affili- for a philosophy of deregulatory incre- ates provide." mentalism, an approach of exquisite FCC Commissioner Ervin Duggan Duggan also defended the FCC's care, progressively lessening regulation, last week called for the Ad- slow deregulation methods, saying they imposing safeguards where necessary, vanced Testing Center to become are more sensible than radically disman- then examining the impact of change a permanent technological research in- tling regulation "because loosening before deregulating further. The alterna- stitution for broadcasters once govern- those straps affects others, as well, in tive is slash -and -bum deregulation, ment evaluation of HDTV ends there that fragile ecology of the market- which holds no answer to the question: in December. place." He continued: "I would argue What if we screw up ?" The Alexandria, Va. -based center, run by the FCC's Advanced Advisory Committee on Advanced Television Service, is scheduled to close soon phofokino '92 after the committee's work is done. In WORLD FAIR IMAGING SOUND PROFESSIONAL MEDIA a speech before the New York chapter of the Federal Communications Bar Association, Duggan proposed that networks, affiliates and other broadcasters fund the center to serve as a testing ground for new broadcast technologies. Duggan talked of developments such as interactive television, compression, data delivery and further HDTV advancements to help the networks "seize the future." In his speech -self-proclaimed as optimistic about the networks' future- Duggan also called for the networks to nourish their relationships with affiliates, calling the latter "the networks' The multi -media Everything that's "in" single greatest asset." And that relation- Communications Show Is in Hall 14. ship will grow more important, he, Tne meeting point of Köln 1992 Film, video & "because localism works. It works to professionals and innovators September 16 -22 broadcast technology serve the public interest and it works of the electronic media world. Light & Audio technology economically." Without the local touch See & hear how technical Film, theater & show technology of the affiliates' programing, "network intelligence explores new & creative Motion picture equipment programing might seem bloodless and playgrounds for development, Information & remote, as much cable programing to- production & use. day seems bloodless and remote." presentation technology The networks' other main strength, Computer graphics & animation Duggan contended, is their mass audi- Services ence appeal, providing, like a depart- Events Trends ment store, "an anchor in a multi- Daily: channel mall." It would be wrong, he CORPORATE MEDIA - information & presentation in industry, government & the sciences said, for a network to try to imitate AMI- SHOWCASE - spectacular multi- vision from around the world. Chosen by the that niche programing, and divide it- Association for Multi- Images USA self "into a series of program bou- Sept 18 -20: SMPTE First European Conference tiques.... If the networks demean the Sept 18: Award for German national prize for film and television camera work 19: INA forum network -affiliate relationship and Sept and gala Coupon its in PHOTO VIDEO AUDIO - NIH squander advantages pursuit of For more information and travel assistance contact: the niche strategy, they may wreak German American Chamber of Commerce, Inc., 666 Fifth Avenue, upon themselves a wound that cannot h., New York, NY 10103, Tel: 212- 974 -8836, Fox: 212- 974 -8838 be healed by gains sought elsewhere." ,t1i0) The networks' survival is also in the Nome.

interest of the public, Duggan said. PROFESSIONAL PHOTO Compony. The nation needs the networks because there is "no ready substitute, on Address. C cable or satellite, for the potent combi- $tote: Zip.- nation of local coverage and national KölnMesse

Broadcasting Jun 1 1992 Washington 29 Broadcastingm E Co)

STATION REVENUE UP 3% FROM YEAR AGO, BUT RAB FIGURES SHOW YEAR -TO -DATE FLAT First monthly growth in four months; network revenue down 20%

By Peter Viles

Spurred by continued growth of RADIO REVENUE TRENDS local advertising, radio station All o/ changes from same month, previous year revenues posted their first gain in four months in April, rising 3.0% above April 1991 levels in the stron- gest indication yet that radio is breaking out of its revenue slump. Troublesome spots remained in the revenue picture, however: national revenues were down 8% in April and remained down I I% from 1991 year - to -date levels, while network revenues LOCAL O plunged a whopping 20% from April 1991 levels. And although overall station reve- NATIONAL nues rose 3% from April 1991 to April O 1992, they remained flat for the year LOCAL & NATIONAL to date, according to the Radio Adver- .sue tising Bureau's monthly revenue re- NETWORK port. The report showed local revenues NOV DEC JAN FEB MAR APR are climbing in every region of the Source: Radio Advertising Bureau nation, by 6% from April 1991 levels and by 4% when compared with the nues well behind 1991's weak pace. month of decline. Network revenues first four months of 1991. Monthly And network revenues took a big are now pacing 11% behind 1991's gains were highest in the Southwest tumble, suffering a fourth straight pace. (11%) and the East (8%). RAB President Gary Fries said the upturn in local revenues is particularly WSCR GETS ARBITRON RECOUNT encouraging, since local advertising accounts for three -quarters of radio Initial zero rating was ratings company mistake revenue. "Traditionally, the first signs of re- By Peter Viles Now the Diamond Broadcasting sta- covery are seen on the local level, so is the one suffering embarrassment. four straight months of local radio rev- When a monthly Arbitrends re- The ratings company said last week enue increases are definitely encourag- port showed all -sports WSCR that it flubbed WSCR's first Arbitrends ing," Fries said. (AM) Chicago getting off to rating and then failed to catch the mis- National revenues showed some an embarrassingly weak start in Janu- take for months. The mistake? Arbi- signs of life, but continued to slide. ary, executives at the station suggest- tron wrongly treated WSCR as a 24- The 8% drop from April 1991 to April ed something was wrong with Arbi- hour station, even though the daytimer 1992 was considerably less severe tron's survey method. After all, they aired less than 12 hours of programing than the double -digit drops registered argued, how could sports radio regis- per day in January. in February (- 17.1 %) and March ter a zero rating in sports -mad Chica- "What is embarrassing is that they (- 14.6%), but still left national reve- go? had asked us about it, and we had

30 Radio Jun 1 1992 Broad double-checked and we didn't spot the "Suffice it to say, it was an error - rating had cost the station an undis- error," said Arbitron spokesman and we make good when we make an closed amount in lost advertising reve- Thom Mocarsky. He attributed the error," Mocarsky said. nue and caused considerable worries second error to miscommunication No adjustments were necessary for at the station. among Arbitron staffers. wscR's subsequent ratings, which "It's hard enough signing on a ra- Since recognizing the error, Arbi- show the station's share rising to 0.7 dio station that had been dark and had tron has corrected wscR's Arbitrend in its second monthly trend, 0.9 in the no listeners for the previous 12 rating from a zero share to a 0.3 share winter book, and a 1.1 share in the months," he said. for the period covering November, most recent Arbitrends report. "There was some very negative December and January. Mason said the station is anxious to press that the station received because "It means we had an audience on put the matter behind it, and looks of it. We had people here who day one, even though initially they forward to a strong spring as two Chi- changed jobs to come work here, who claimed we had no audience," said cago teams (the Bulls and Black - had to spend four weeks going home Seth Mason, vice president, Diamond hawks) contend for titles. at night wondering if they had made a Broadcasting. But he also said the erroneous zero mistake." RIDING GAIN

STERN LOOPED? and weather reporter at KNX(AM) RADIO MONTREUX Los Angeles received the ultimate The on- again, off-again courtship NAB reports registration for NAB Hollywood honor: his own star on between syndicated morning man Radio Montreux, June 10 -13, has Hollywood's Walk of Fame. Back Howard Stern and Evergreen topped 500, including 85 radio east, NBC Talknet's Bruce Media's WLUP(AM) in Chicago is equipment suppliers and broadcasters Williams picked up an honorary apparently on again. Evergreen from 25 countries. Among the doctorate from his alma mater, featured speakers: Chief Operating Officer Jim de Castro FCC Chairman Kean College of New Jersey. says: "We're entertaining the Alfred Sikes. thought of bringing him to Chicago if he's smart enough not to let money get in the way." Chicago sources say TOP FIVE FORMATS two things are holding up the deal: haggling over money and Evergreen's BY DEMOGRAPHIC GROUP concern over adding another racy Total Week AQH Share -Winter 1992 Arbitran jokester to a station already facing 15.0 indecency complaints. Stem's 17.7 morning show originates on Infinity Persons 12+ Adults 18 -34 15.8 Broadcasting's WXRK(FM) New 10.6 York and also airs in Philadelphia, 13.5 9.3 Los Angeles, Baltimore and 9.0 Washington. Stern's agent, Don 7.1 9.5 Buchwald, had no comment on the 8.3 negotiations. On his Thursday show, Stern confirmed that a Chicago station had offered around $600,000 to air the show. PIRATE REVAMP AC/Sott Countryi CHR iAOR News/ AOR AC/Soft CHR Country Urban Changes at Westwood One's Pirate Rock News Talk Rock Radio (KQIZ -FM) Los Angeles: Carey 18.0 Cure lop resigned last week as 17.5 program director, to be replaced by Adults 25 -54 Adults 35 -64 Greg Stevens of Ktoz(FM) San Diego, who will also serve as half of 12.7 11.3 Pirate's new morning team 9.9 beginning June 8. KQLZ -FM had a 2.2 8.4 8.0 share in the winter Arbitrons (total 7.6 7.0 week, persons 12- plus), 22nd in the 5.8 Los Angeles market. DR. BRUCE? 1 Two long -time radio personalities AC/Sott Country AOR Oldies CHR AC /Soft Country News/ Oldies MOR/ the received special honors outside Rock Rock News Talk Nostagia industry this month. On the West Source: Interep Radio Store 95 Continously measured metros. Coast, Bill Keene, the veteran traffic

Broadcasting Jun 1 1992 Radio 31 Broadcasting C7ghtiCCDD c

JAPAN: LAND OF THE RISING DIGITS? Global ambitions for MUSE may succumb to digital "ultra definition TV" By Peter Lambert

The Japanese Ministry of Post and Telecommunications (MN') will soon consider a formal proposal to create a Digital Movies Laboratory in 1993, aimed at centralizing development of a second generation of digital television by 2001. Call it "ultra definition television" (UDTV), says Kazuhiko Nishi of the Japanese ASCII Corp., an imaging software developer and one of 30 enti- ties represented on the Digital Video Committee of the MPT's Telecom- munications Technology Council. Ni- shi said the committee will make formal recommendations to MPT concerning "right directions of digital video" by the end of 1992. As digital HDTV systems like Zenith AT &T's prove themselves in the field (see "Top of However, Nishi told a May 21 Mas- the Week "), Japanese policymakers appear poised to play global "leap frog" sachusetts Institute of Technology Me- dia Lab Symposium on Digital Televi- [that] should have at least 50 years of report on wideband fiber -optic digital sion that "establishment of a new life." research in Japan, several experts in R &D company, DML, is now pro- DML would be sponsored by the the United States viewed it as a subtle posed to MPT and the world." Japan Key Technology Center, the admission that Japan is scrapping its Nishi said consumer demand for promoter of high- technology develop- global ambitions for the 20 -year, $1- "online" or "personalized televi- ments funded through the govern- billion analog high -definition television" (on -demand video, "remote ment's 51% interest in NTT, Japan's sion project, MUSE (developed by Ja- theater, remote exhibitions" and inter- telephone giant. NTT, NHK and pan Broadcasting Corp., or NHK). active services) requires a "strategic ASCII "are expected to play key John Sie, chairman and CEO of the retreat" from analog high -definition roles for DML," Nishi said. Encore cable channel and longtime television. "Japan is seeking the next Keiichi Kubota, senior scientist for digital HDTV advocate, said the ad- digital TV system; it will not be called NHK's efforts to squeeze the 24 mhz dress "came as close to an official HDTV but UDTV," he said. MUSE into 6 mhz (Narrow MUSE) pronouncement as you can get, that Nishi's presentation suggested a for U.S. broadcast applications said the government, or MPT specifically, $100- million investment in a seven - Japanese research into digital video has seen that an analog -based system year development plan, starting with has been ongoing, but he questioned is just not competitive globally-par- funding the Digital Movies Laboratory prospects for any government -spon- ticularly in light of U.S. progress in (DML) by next year. The lab would sored digital project there. MUSE re- digital development." Noting that a shepherd development of digital cod- mains the established standard in Ja- number of Nishi's presentation slides ing, processing and input/output tech- pan, with daily MUSE delivery to bore MPT's official stamp -and that nologies toward a 24 mhz, 2000 -line, millions of homes via direct broadcast MPT had not forbade Nishi from dis- 150- megabit -per -second system able on the BS3 satellite. cussing the committee's existence and to carry all forms of analog and digital And although some downplayed Ni- preliminary findings-Sie suggested, media -"an international open system shi's address as no more than a status "MPT wants to make clear to its own

32 Technology Jun 1 1992 Broadcasting electronics community that digital is nym, HDTV, is still used by most dia. With a 150- megabit-per -second the way." persons, we are in fact now dealing ceiling, UDTV would also use "super As a Tek- Communications Inc. ex- with digital advanced television, or high- efficiency data compression" to ecutive in 1989, Sie had suggested the DATV. The new players challenged improve on and encompass the 24- U.S. TV industry consider digital vid- conventional wisdom, and analog mbps ADTV systems now being test- eo as a way to leapfrog MUSE. After thinkers have begun to re- examine ed in the U.S. General Instrument entered a digital their approaches. The world has gone Through scalable frame rates, reso- system in the North American ad- digital, sooner than anyone had ex- lutions and aspect ratios, it would be vanced TV standard-setting process in pected." compatible with integrated services June 1990, three other digital systems According to Nishi, UDTV would digital systems long proposed in the entered testing, and most experts be- incorporate a "universal video coding telecommunications and computer in- lieve MUSE now has little chance of technology" to handle transmission of dustries. adoption by the FCC. NTSC and HDTV (digital and ana- Said another observer in attendance Indeed, at the same MIT sympo- log), computer video graphics, video- at MIT: "The Japanese have admitted sium, FCC Chairman Alfred Sikes tape, videodisc and movie imaging, as defeat, and their strategy now is to said: "While the decades -old acro- well as print and still -photography me- leapfrog the leapfrogger."

NTU LAUNCHES COMPRESSED DIGITAL NETWORK Consortium of engineering schools inaugurates satellite network

By Peter Lambert mbps without artifacts. Baldwin said Although the switch to digital has some universities are already consider- allowed NTU to drop one of its two Imagine a national satellite network ing broadcast uses, including sports transponders, saving $1.2 million a simultaneously delivering a dozen TV. The University of Massachusetts year (tripling capacity at half the cost), digitally compressed television at Amherst and North Carolina State Baldwin says there are more signifi- signals from dozens of uplinks, via University in Raleigh may also dem- cant benefits, most notably in schedul- one satellite transponder, to hundreds onstrate the 6.6 mbps option. ing -NTU can now run programs in of downlinks, complete with audio, The $5- million job of installing multiple dayparts for student conve- two -way fax channels and remote $130,000 uplink systems at 38 univer- nience. Baldwin also sees headroom VTR control signals. sities and $8,500 receiver-decoders at to deliver computer multimedia via its Actually, such a network need no 275 downlinks was completed last 19.2 khz data channel. And NTU's longer be imagined. The National month, thanks in part to a $1.5- million long -range plans call for offering "in- Technological University, a consor- grant from the Defense Advanced Re- struction on demand" via high -power tium of 43 engineering schools, search Projects Agency. direct broadcast satellite in 1999. switched on its Compression Labs SpectrumSaver digital compression technology earlier this month to deliv- SATELLITE FOOTPRINTS er 20,000 hours of courses to more than 100,000 corporate- and government- sponsored graduate students na- BARCELONA BALANCING ACT tionwide. Counting 38 uplinks and Group W Satellite Communications (GWSC) will provide and coordinate 275 downlinks, there is little reason to international and domestic transmissions for the NBC/Cablevision Sys- doubt NTU's claim that it has become tems pay -per-view summer Olympics TripleCast coverage, July 26 -Aug. the world's largest digital satellite net- 9. Group W will handle primary feeds from Barcelona, Spain, to New work. York and back. And in the U.S., it will provide more than 1,000 hours of Using the lowest of three Spectrum - Red, White and Blue Channel distribution feeds via Satcom FIR and Saver data rates (2.9, 3.3 and 6.6 Galaxy III. From Sunday, July 12, through Friday, Aug. 14, GWSC's 24- megabits per second), NTU squeezes hour -a -day operations center also will handle encryption, scrambling 12 instructional video signals each authorization, testing and troubleshooting. into 3 mhz of spectrum on one 20- watt, Ku -band transponder aboard GTE Spacenet's GStar I satellite. WORLDWIDE CONVENTIONS Although the 2.9 mbps rate has C -SPAN agreed to make its gavel -to -gavel coverage of the Democratic proved more than adequate for in- Party Convention (July 13 -16, New York) and Republican Party Conven- structional television," says NTU tion (Aug. 17 -20, Houston) available to television audiences in Western President Lionel Baldwin, several ex- and Eastern Europe and North Africa via the Columbia/TDRSS interna- perimental units-including NTU's tional satellite system owned by Columbia Communications Corp. of headquarter uplink at Colorado State Honolulu. Columbia said telecommunications ministries in Germany, University, Fort Collins, Colo. -can Sweden and other nations have committed to granting it landing rights in demonstrate SpectrumSaver's ability the next several weeks. to deliver higher- motion video at 6.6

Broadeasdng Jun 1 1992 Technology 33 Date Book

Indicates new listing or changed item Wussler. Marriott Marquis Hotel, New York. Infor- ERRATA mation: Robert Blake or Robert Christie, (212) 586 - 8424. Media Venture Partners was sole THIS WEEK Jee 4-7~National Infomercial Marketing Society broker of record for all eight of first annual mid -year seminar. Grand Hyatt Hotel, Paxson Broadcasting's recent sta- Washington. Information: Helene Blake: (202) 962- hue Extended deadline for entries in "Life in 1- 8342. America' television awards, "saluting exceptional tion purchases in Florida. May 25 achievements in adult values- oriented television story about Paxson's recent radio Imo 5-Women in Communications, Washington programs," sponsored by Bonneville International acquisitions contained an incom- D.C. professional chapter, annual Matrix luncheon. Washington Hilton, Washington. Information: (703) Corp. and National Association of Broadcasters. plete account of Paxson's brokers. Information: Debra Lewis, NAB, (202) 429 -5368. 998 -8431. ism 1- Peabody Awards banquet sponsored by Speaker: Josh Sapan, president and CEO, Nation has 5- "Law and the Bottom Line: Changes That the University of Georgia College of Joumalism and al Services, Rainbow Programing Holdings, Inc. Will Affect Profits and the Year 2000," two -day Mass Communication. Master of Ceremonies: Ber- Copacabana, New York. Information: (212) 768- workshop for media executives sponsored by De- nard Shaw, Washington anchor, Cable News Net- 7050. partment of Journalism, Texas A&M University and work. Waldorf- Astoria, New York. Information: Barry Jenkins and Gilchrist, P.C. Dallas Loews Anatole 4 annual Women in Sherman, (404) 542 -3354, or Lisa Dallos, (202) km -First Cable and Cable Hotel, Dallas. Information: Paul Walter, (214) 855- Television Administration and Marketing Society 515 -2925. 4393, or Dr. Charles Self, (409) 845 -4649. beach ball. The Beach Club, Philadelphia. Informa- Jae 1 -2- "Essential Skills in Public Affairs," train- tion: Cathy Schmidt, (215) 668 -2210. Jae 54- National Academy of Television Arts and ing course sponsored by Community Antenna meeting. Marriott Jae 4 -First annual Mercury Awards sponsored Sciences annual spring trustees Television Association. Anchorage. Alaska. Infor- York. Information: Trudy by Radio Creative Fund and Radio Advertising Bu- Marquis Hotel, New Wil- mation: Brenda Sammons. (703) 691 -8875. reau. New York Hilton, New York. Information: Amy son, (212) 586 -8424. Jae 24- ABC-7Y affiliates meeting. Century Pla- Krakow, (212) 307 -3000 Jae 5-7-Radio-Television News Directors Associ- za, Los Angeles. Information: (212) 456 -7777. Jae 4 -Local advertising sales presentation ation. Region 12, meeting co- sponsored with Asso- ciated Press. Harrisburg. Pa. Information: Fred kiss 2- S- Broadcast Asia '92. Second Asia -Pa- sponsored by Lifetime Television Network. St. Lou- Brown, (215) 238 -4971. cific sound, film and video exhibition and confer- is, Mo. Information: Sandra Ford, (214) 458 -4600. ence. World Trade Center, Singapore. Information: Jeee "A Look at Television in the Year 2000," Jae 7 -9-New Jersey Broadcasters Association (65) 338 4747. 4- breakfast meeting sponsored by New York Cable 46th annual convention. Trump Castle Hotel and and 3- American Wornen in Radio and Televi- Television Administration and Marketing Society. Casino, Atlantic City, N.J. Information: Phil Roberts sion networking mixer. Carlos 'n Charlie's Restau- Rainbow Room, Rockefeller Plaza, New York. Infor- (908) 521 -9292. rant. Los Angeles. Information: (213) 964 -2740. mation: Maria Klevitz, -2222. (516) 364 tae 7- 14-Women in Cable national management Jeee 3- National Academy of Television Arts and Jaws 4- National Academy of Television Arts and conference. Denver Marriott City Center, Denver. Sciences, New York chapter, drop -in luncheon. Sciences Trustees Award presentation to Robert Information: Cathy Pena, (312) 661-1700.

A J O R M E E T I N G S

Jae 2.4--ABC -TV affiliates meeting. Century Awl. 23-26--Cable Television Administration and ass 2- 4-Wester Cable show sponsored byCal- Plaza, Los Angeles. Information: (212) 456- Marketing Society annual convention. San Fran- ifomia Cable Television Association. Anaheim 7777. cisco Hilton. Information: (703) 549 -4200. Convention Center, Anaheim. Information: (415) 428 -2225. Jus. 10.13-NAB/Montreux International Radio bpi. 1P-11- Eastern Cable Show sponsored by Symposium and Exhibition. Montreux, Switzer- Southern Cable Television Association. Atlanta. lea 14.16, 11f3- Satellite Broadcasting and land. Information: (202) 429 -5300. Information: (404) 255 -1608. Communications Association winter trade show. San Diego. Information: (703) 549 -6990. lea 12- 16-- American Advertising Federation sat. e-12-Radio '92 convention, sponsored by national advertising conference. Portland, Ore. National Association of Broadcasters. New Or- Jos. 24-30, 1493 -NATPE International/Associa- Information: (202) 898 -0089. leans. Information: (202) 429 -5300. tion of Independent Television Stations 30th annual convention. San Francisco Convention Cen- 14.17 --- -Broadcast Promotion and Marketing 23- 26- Radio-Television News Directors Jee sat. ter, San Francisco Information: (213) 282-8801. Executives 8 Broadcast Designers Association Association conference and exhibition. San Anto- annual conference and expo. Seattle, Wash. In- nio. Tex. Information: (202) 659-6510. Fob. 54, 1193- Society of Motion Picture and formation: (213) 465 -3777. Future convention: Television Engineers 27th annual Advanced June 13-16, 1993, Orlando, Fla. Od. 12.16- MIPCOM, international film and pro- Television and Electronic Imaging conference. gram market for TV, video, cable and satellite. Sheraton Hotel and Towers, New York. Informa- 2243 --Fox -TV affiliates meeting. Los An- Jae Palais des Festivals, Cannes, France. Information: tion: (914) 761-1100. geles Information: (213) 203 -3036. (212) 689 -4220. Feb. 24-26, IM-Texas Cable Show sponsored National Association of Broadcast- Jae 23.26- Od. 13.14 -Atlantic Cable Show. Atlantic City by Texas Cable TV Association. San Antonio ers board of directors meeting. Washington. Convention Center, Atlantic City, N.J. Information: Convention Center, San Antonio, Tex. Informa- (202) 429 -5300. (609) 848 -1000. tion: (512) 474-2082. July 2.7- International Broadcasting Conven- Od. 14.17-Society of Broadcast Engineers an- Nerd 34, 1993- -24th Country Radio seminar tion. RAI Center, Amsterdam. Information: Lon- nual convention and exhibition. San Jose, Calif. sponsored by Country Radio Broadcasters. (71) 240-1871. don-44 Information: (317) 253-1640. Future convention: Oprytand Hotel, Nashville. Information: (615) My 1346 -- Democratic National Convention. October 13-16, 1993, Richmond, Va. 327-4487. Madison Square Garden, New York. Informa- Mer. 44-National Black Media Coalition annual 14-21, 11/03-30P-1V, international televi- bon: (202) 863 -8000 Aoru conference. Hyatt Regency Hotel, Bethesda, Md. sion program marketplace. Palais des Festivals, July 2$-20- Wireless Cable '92 sponsored by Information: (202) 387-8155. Cannes, France. Information: (212) 689 -4420 or Wireless Cable Association International. Orlan- 750 -8899. Mer. 111- 13-Society of Motion Picture and Tele- do, Fla. Information: (202) 452 -7823. vision Engineers 134th technical conference and April 19-f2, Ha- National Association of Ass 6- 0- Satellite Broadcasting and Communi- equipment exhibit. Metro Toronto Convention Broadcasters annual convention. Las Vegas cations Association summer trade show. Balti- Centre, Toronto, Ontario. Information: (914) 761- Convention Center, Las Vegas. Information: more Convention Center, Baltimore, Md. Infor- 1100. (202) 429-5300. Future convention: March 21- mation: (703) 549 -6990. 24, 1994, Las Vegas. Nov. 20.22 --LPN annual conference and exposi- Am" 1740 -- Republican National Convention. tion, sponsored by Community Broadcasters As- Jae 6.4, 1443-National Cable Television As- Astrodome. Houston. Information: (202) 863- sociation. Riviera Hotel, Las Vegas. Information: 1 sociation annual convention. San Francisco. In- 8500. (800) 255 -8183. formation: (202) 775-3669.

34 Date Book Jun 1 1992 Broadcasting TLWO ROOMS. TWO BUSINESS DEALS. T[WICE THE PRODUCTIVITY

TWICE THE ROOM. A large beverages+ each evening. private bedroom. A separate Both sure to help keep your spacious living room with a expense report in line. well-lit work area perfect for Next time you need a hotel small meetings. Each suite also room, Think Twic.Then call has two telephones, two TVs, your travel agent or Twice a wet bar with refrigerator, The Hoter 1-800-EMBASSY coffee maker and microwave. Computer modem hookup Free, cooked-to-order breakfast. available in most suites. E For people who travel a TWICE THE VALUE A flee, lot on business, there is no cooked-to -order breakfast is EMBASSY better partner than Embassy sewed each morning. Two SUITESS'l Suites hotels. hours of complimentary M..m. oll l.&\ . . Sub r.i iu sun and u al laws BroadcastingE _ 0 0

TV STATIONS CAN'T BANK ON WALL STREET Difficult financial markets face biggest broadcaster offering in years

By Geoffrey Foisie sance, a station group in the faster - tion, said Michael Garin, a managing growing independent station segment director of Furman Selz: " I think oung Broadcasting is hoping to of the industry, recently failed to sell broadcasters have done a poor job of pull off the biggest TV station stock at. articulating to the financial markets public securities offering in The cash flow multiple would also their strategic vision of the future. One years, if initial reports are to be be- be roughly the same as exists in the of the questions I get most often from lieved. The New York -based group private market at which affiliate TV investors is whether broadcasting is a owner is said to have lined up invest- stations have recently been bought and viable business, which is absurd, be- ment banks Bear Stearns and Salomon sold. What has some observers and cause broadcasting is viable." Brothers -with senior debt financing experts intrigued is that historically, Granite Broadcasting's initial public from Chemical Bank -to sell public offering of stock, completed in Janu- debt and equity for its bid for H &C ary, ran into some difficulty and went Communications (BROADCASTING, out at a reduced price. Since then, the May 25). Young may also use the stock has drifted down more than opportunity to refinance some or all of "I think broadcasters 20 %, despite reporting a jump in first - its six existing stations, for a total have done a poor job of quarter cash flow, to 23 %. financial package of at least $600 mil- The overall market for stock and lion. articulating to the debt offerings is even rougher now. More interesting is the fact that such financial markets their Over the past six to eight weeks, said an ambitious financing would take' Cory, the market has gotten more se- place only weeks after one TV station strategic vision lective about any stock offering, no group, Renaissance Communications, of the future." matter what the company, and as a pulled its initial public offering at- result, more deals have been canceled tempt, while another, Granite Broad- Michael Garin, Furman Sel: than completed. Times are particularly casting, put on hold its $100 million bad, said Jill Greenthal of Shearson debt financing. Stock and debt offer- Lehman Brothers, for "smaller capi- ings are not impossible; diversified the public multiples were 30% to 50% talization deals," a description that media companies with existing track less than the private market, not equal would characterize most recent broad- records such as Clear Channel Com- to them. casting offerings: "The big deals munications and Heritage Media have Said investment banker Stephen [such as General Motors' recent stock continued to make use of the financial Rattner of Lazard Freres: "It is clear offering] are overshadowing every- markets. that the public market and the private thing." But the failed financings of undiver- market is out of sync. My own person- The conclusion of TV some opera- sified group owners raise the question: al view is that private market is more tors has been that financing that is not Does Wall Street dislike the TV sta- likely to be right than public market." absolutely necessary is best delayed. tions business, and if so, could Young If the public financial markets are Said Renaissance President Michael Broadcasting succeed? optimistic about broadcasting, they Finkelstein: "My IPO could have It has been speculated by more than have not been optimistic enough for been done, but the question is: at what one source that the Young offering group owners such as Renaissance or price? We didn't need the money to would value the group owner at eight - Granite. Said Charles Cory, a princi- repay debt, since it only bears 8% or and -a -half times the stations' cash pal at Morgan Stanley: "The equity 9% interest. Since we didn't really flow -roughly defined as revenue left market wants to see documented, un- need the money, our stock offering after necessary operating expenses, equivocal evidence that there is a turn- was very price sensitive." Agreeing but before taxes, overhead, interest around in the fortunes of the advertis- that companies not needing public and excluding non -cash expenses. If er- supported media." money should wait was ABRY Com- true, that multiple would almost equal Broadcasters themselves may be munications general partner Andrew the nine -times multiple that Renais- partly to blame for their poor recep- Banks.

36 Business Jun 1 1992 Broadcasting Changing Hands

This week's tabulation of station and system sales ($250,000 and above) SOLD!

KVOA -TV Tucson, Ariz.; WESH(TV) WDAM -TV Laurel (Hattiesburg), Miss.; Daytona Beach -Orlando, Fla.; and KTVQ(TV) Kirksville, Mo. (Ottum- KCCI -TV Des Moines, Iowa; KPRC -TV wa, Iowa). WSTM -TV is NBC affiliate WSTM -TV (NBC), Houston, and KSAT -TV San Antonio, on channel 3 with 100 kw vis. and 20 New York from Tex. Sold by H &C Communications kw aural with antenna 1,000 feet Syracuse, to Young Broadcasting (BROADCAST- above average terrain. Broker: Media SJL Broadcast Management ING, May 25). Estimates on purchase Venture Partners. Corp., George D. Lilly, price range from $350 million to $650 million. Seller is headed by Thomas KAHI(AM) -KHYL(FM) Auburn, Calif. President to Federal Broad- Reiff, president, broadcast group. Sold by Parker Communications - casting Company, Dale G. Sacramento Inc. to National Radio Buyer is headed by Adam and Vin- Rands, Chairman /CEO and cent Young (father and son) and owns Partners Ltd. for $12.75 million. Sale KTCJ(AM)- KTCZ(FM) WTVO(TV) Rockford, Ill.; KLFY -TV La- includes Minne- Peter Kizer, President /COO. fayette, La.; WLNS -TV Lansing, Mich.; apolis. Seller is represented by Elliot is WKRN -TV Nashville; WKBT(TV) La B. Evers, receiver. Buyer headed Arthur and Alan Crosse, Wis.; WTEN -TV Albany, by H. Kern S. Beck, and is licensee of KCEE(AM)- KWFM(FM) N.Y., and its satellite station, WCDC- Brian E. Cobb Tv Adams, Mass. Tucson, Ariz., and WUBE -AM -FM cinnati. Kern holds 51% of voting Broker WSTM -TV Syracuse, New York stock of licensee of WOCL(FM) Deland, Sold by SJL Broadcast Management Fla. He also has 54% interest in li- Corp. to Federal Broadcasting Co. for censee of WALK -AM -FM Patchogue, close to $20 million. Seller is headed N.Y., and 51% voting stock interest in Providing the Broadcast Indus- by George Lilly, president, who also licensee of KMEN(AM)- KGGI(FM) San owns KSNG(TV) Garden City, Bernardino-Riverside, Calif. KAHI has try with Brokerage Services KSNC(TV) Great Bend, KSNT(TV) Tope- AC format on 950 khz with 5 kw day Based Strictly on Integrity, ka and KSNC(TV) Wichita, all Kan.; and 4.2 kw night. KHYL has oldies Discretion and Results. WJRT -TV Flint, Mich.; KTVQ(TV) Bill- format on 101.1 mhz with 36.3 kw ings, Mont., and KSNK(TV) McCook, and antenna 577 feet above average Neb. Buyer is headed by Dale G. terrain. Broker: Media Venture Part- RANDALL E. JEFFERY Rands, chairman, and Peter Kizer, ners. 407- 295 -2572 president, and currently owns wCFT- ELLIOT B. EVERS TV Tuscaloosa, Ala.; wTOM -TV Che- WCAZ -AM -FM Carthage, Ill. Sold 415-391-4877 WLUC -TV by Bryan Broadcasting Inc. to Reality boygan, Marquette and BRIAN E. COBB Plus Corp. for $850,000. Seller is WPBN -TV Traverse City, all Mich.; CHARLES E. GIDDENS headed by Dan C. Bryan. Buyer is 703-827-2727 headed by John B. Jamison (60 %), PROPOSED STATION TRAMS and has no other broadcast interests. By volume and number of alas WCAZ(AM) has C &W format on 990 RADIO and TELEVISION BROKERAGE khz with 1 kw day and 9 w night. FINANCING APPRAISALS This Week: WCAZ -FM has C &W format on 92.1 AM's $392,660 5 mhz with 3 kw and antenna 300 feet FM's $977,000 0 5 above average terrain. AM -FM's $14,348,000 5 KPRB(AM) -KSJJ(FM) Redmond, TV's $820,000,000 10 Ore. CP Sold by Redmond Broad- Total $835,717,660 0 25 cast Group Inc. to Stewart Broadcast- LVIAJ ing Inc. for $710,000. Seller is head- 1992 to Date: ed by Donald McCoun. Buyer is AM's $34,885,198 79 backed by Stewart-Hyams Family Trust (100 %), headed by Sande R. MEDIA VENTURE FM's $56,754,138 96 Stewart, and has no other broadcast PARTNERS AM -FM's $97,389,205 60 interests. KPRB is fulltimer with C &W WASHINGTON, DC TV's $1,095,116,620 32 format on 1240 khz with 1 kw. KSJJ ORLANDO Total $1,284,145,161 267 has C &W format on 102.9 mhz with 2.25 kw and antenna 393 feet above SAN FRANCISCO For 1991 total see Jan. 27, 1992 BROADCASTING. average terrain. Subject to F.C.C. approval

Broadcasting Jun 1 1992 Business 37 Advertising s Marketing

UNCERTAIN TIMES AHEAD FOR REPS Executives not clear on results of FCC' s liberalizing the TV ownership rules By Sharon D. Moshavi one market. Those two stations could money." be repped by the same firm, which According to Donnellon, most of The TV station rep business might might shut out of the market a rep firm the major station groups have already be in for upheaval under the whose client station is bought. looked at the issue of self-repping FCC's proposal to relax its sta- The granting of duopolies "may fi- "very closely, and I think all have tion ownership rules. Although little nally resolve the question of dual repre- concluded that because of the cost in- has been said about how rep firms sentation," says Ken Donnellon, vice tensity of the rep business, that is not would be affected, a BROADCASTING president, advertising and communica- where the [profit] margin is." survey of rep executives shows some tion, Blair Television, but would do All of this possibly drastic change, predicting problems ahead and others little to quiet the controversy of having however, depends on how much of a seeing mixed results. Some see the one firm rep two same -market stations buying frenzy, if any, the new FCC changes resulting in further consolida- without common ownership. rules would actually create. Banks are tion in the rep industry. The possibility of having larger sta- still not anxious to lend broadcasters Rep firms whose client station groups tion groups also presents the possibili- money, and few station groups are are buyers may gain new clients, while ty that some may decide to rep them- anywhere near the current 12- station those whose clients sell may lose sta- selves. Most reps, however, dismiss cap, so why would they suddenly try tions. And if the FCC agrees to grant this as unlikely. to reach a 20- or 24- station limit, says duopoly rights to group owners, some "That's not about to happen," says Jerry Feniger, managing director of firms could gain by repping two stations Seltel's Robinson, who estimates a the Station Representatives Associa- owned by the same client in a market, station group would need revenues of tion. Still, group owners including while other reps could be pushed out of $300 million to break even on such a ABRY Communications, Clear Chan- a market altogether. venture. "Nobody has that kind of nel Television and River City Broad- To Donald Robinson, president, Sel- casting have expressed interest in tel Inc., all potential changes are essen- owning two stations in the same mar- tially negative. "If it's your client ket. who's a And all three network O &O groups, buying, you have to give them COMMERCIAL reduced rate over the whole group, plus HSN Communications and Tri- since it's larger. As a result, margins COMPARISON bune Broadcasting, are near the cur- will go down. If you're losing stations, rent cap in either stations owned or y nd i c ate d and network pro- your margins definitely will go down." percentage of audience reached. the Others agree that client group owners S graming have, on average, Feniger argues that reps have gone same amount non -program that add stations will have some lever- of through similar upheavals in the past when like are com- age when dealing with their reps. "In time dayparts decade, including the TV cap raised pared, according to a study by the past when group owners were al- from seven to 12 stations, a move that lowed to expand their holdings, it did the American Association of Ad- allowed Capcities to merge with ABC. tend to help them bargain with their rep vertising Agencies released by Through all these shakeups, the reve- the Advertiser Syndicated Televi- firms," says Harry Stecker, executive nue ranking of the eight major reps sion Association. vice president, director of client ser- hasn't changed much, he says. ASTA says the report "stands vices, Petry Television. But Stecker still But by their actions, reps are admit- in contrast a study released sees a brighter picture for reps whose to" ting that broadcast television is not by the Network Television Asso- large station group clients become buy- their only -or perhaps even main ciation several weeks ago, which - ers. "For firms already representing the avenue for growth. Blair is looking to said the networks have fewer larger groups, it may lead to further follow Katz's lead in repping cable commercial minutes in prime consolidation [in the number of rep systems and channels ( "Closed Cir- time than syndicated fare in gen- firms]." But that consolidation will cuit," May 25). Reps are also count- eral. come at the expense of reps who find ing on mediums such as DBS and The Arbitron study commis- their business base eaten away by hav- HDTV to grow. sioned by the NTA did not distin- ing clients who are sellers. Says Blair's Donnellon: "The fact guish dayparts, and looked at The consolidation would likely in- is, the reps will become a more impor- commercial load, not total non- tensify even more if the FCC changes tant player in the game simply because program time. the duopoly rules and group owners aNr the need for national sales representa- are permitted to own two stations in tion has got to grow."

38 Business Jun 1 1992 Broadcasting Classifieds;

For more information on Classified Advertising rates, call (202) 659 -2340 Ext. 62.

General /nat'I sales manager: Currently employed RADIO HELP WANTED ANNOUNCERS in top 10 market. Over 12 years experience in local and national sales management. Top producer. Skyview Traffic Watch is looking for experienced Value added selling skills. Mega sales training. HELP WANTED MANAGEMENT broadcasters for airborne and ground traffic re- Turn around sales performer. High energy. Bottom porting in great SW markets. Send tape and re- General sales manager, (CRMC): Are you looking line oriented. Looking for new challenge. Reply in sume to: 14605 North Airport Drive, Suite 200, for the opportunity to move up the corporate ladder confidence to Box C -43. Scottsdale, AZ 85260. EOE. from GSM to station manager to general manager Affordable training! I'll help you recruit/train sales to ownership? We have that opportunity available people to create ideas that make radio work. North- to the right person. Our Midwest location offers Imagination theater of the mind creative talent west 206 -781 -5848. Market size/ratings unimpor- excellent compensation and benefits in a very who has multiple character voices capabilities. tant. sound and growing economic area. Replies strictly Good production automation knowledge helpful. confidential. Reply to Box C -46. EOE. Details call 216- 477 -2137 after 6pm. EOE. SITUATIONS WANTED PERSONALITY/TALENT GSM: KWIN -FM/KCVR -AM, Stockton, CA. Ag- gressive. growing broadcast co. has an excellent Radio career position for an experienced. selling sales HELP WANTED NEWS personality: Over 20 years experience in all areas of radio, looking manager. Format: Dance -CHR /Spanish. Prefer for AM or PM drive...also interested in talk radio...Mad Hatter...319-752- candidate from No. Calif. with a strong retail sales Award winning WBHP, Huntsville, Alabama. 0394. background and proven track. Resume, earnings 335,000 metro population, needs positive. dedicat- history. and references to: Mike Murphy. Pres.. ed, hard working news director and a reporter Looking for first job. Will work hard & do whatever KWIN- FM /KCVR -AM. 7808 Kelley Dr.. Stockton, ASAP. T CA &R to Charlie Ross, PO Box 1230, 35805, it takes to succeed. Will relocate. Call Pete 708 -746- 95207. Fax: 209 -951 -9797. EOE. or -3521. call 205.534 EOE. 1350. Please give me a chance. you won't be sorry. Sales manager, 76th market. A special situation for a special type of person. You will be responsi- HELP WANTED PROGRAMING SITUATIONS WANTED NEWS ble for a 5 -6 person sales staff at a sales office 35 is PRODUCTION AND OTHERS miles from the studio that responsible for 70% of Sports reporter with 5 years experience and news station's revenue. Send complete history of your background, looks to grow with solid, steady com- in background sales and sales management to Producer: CBS Radio Network seeks a talented, pany. Call Mike at 717 -652 -7473. include what you consider to be some of the best experienced producer for a nationally syndicated sales you have been involved in. Tell me how and talk program. Resumes to: Network Programing Sportscaster /PBP man looking for next step. Has why you increased sales. This is a group with Department, CBS Radio Networks. 51 West 52nd all the tools. Any schools or stations need a voice? chance for advancement. Details to Jeffrey Millar. Street. New York, NY 10019. No phone calls Let's do it! Ask for Steve 602- 425 -5523/4471. KFRO. PO Box 1751. Harlingen. TX 78551. EOE. please. Equal opportunity employer. News/talk pro: Extensive management & on -air GSM with advancement potential as company background. Looking for new challenge after 15 expands. Need dedicated sales/management to SITUATIONS WANTED MANAGEMENT years. In #1 market. Lifestyle & opportunity more fuel growth. Hard work with big payoffs. Virginia. important than $. Prefer Northwest but other areas Confidential reply to Box D-1. EOE. OK. 914- 786 -3867. General /national sales manager, currently em- Sales managers: Group owner needs tough, high- ployed -large market -major group -20 year-CRMC- ly competitive sales managers for medium market broadcaster, desires to bring proven sales track FMs in N. Virginia and S. Carolina. Requires leader- record, sales promotion, training and management TELEVISION ship ability. agency and local account sales. Sala- skills to Southern or Caribbean market. Reply to ry, override, direct commission and benefits to Box L -17. HELP WANTED MANAGEMENT qualified candidates. Call Capital Radio at 301- 925 -7905 or fax 301- 925 -4104. EOE. Ten years GM experience. Bottom line oriented, take charge manager. Interested in North Carolina. Director, University of North Carolina Center for General manager needed to build and run FM Florida, or other eastern states, but all opportuni- Public Television. Center employs 160 people, is Class A located on Maine's Gold Coast. Possible ties explored. Reply to Box C -14. member Public Broadcasting Service, broadcasts equity opportunity. EOE. Reply to Box D -2. statewide through ten stations. Director is chief Boy, did I make a bad career mistake!! Quality, operating officer and reports to UNC vice presi- Wanted: Aggressive, on the street salesperson bottom line. selling G.M. /GSM stranded and miser- dent. New headquarters/studios in Research Trian- who is a strong closer. If you want to make your able but still employed. Sales and programing for gle Park, near Chapel Hill. Director should have at mark and money in radio sales. call Sonny Smith at over 28 years. Willing to move within hours. No least eight years experience in broadcasting (or 619-320-6818, ext 136 between 9 a.m. and 5 p.m. kidding! Can bring other good staffers with me. knowledge of industry and equivalent professional PDT. Previous media sales experience a must, Call Fred at 804- 744 -3624. experience in field requiring similar skills), superior along with resume and references. lax to 619 -320- track record as high -level manager, and ability to General manager: 1493. EOE. Executive senior broadcaster - work well with diverse constituency. Must be com- sales, programer, administrator. honest, loyal, so- mitted to educational and public- service missions General manager needed for small market FM /AM ber family man. recession casualty, relocate any- of public television. Fundraising experience desir- where. combo in Southeastern NC. Must be proven street Call 912 -265 -2161. able. Applications should include resume, salary fighter. sales leader and bottom line oriented. Pay history, and five references. Address to: Dr. Nathan Employed GM available early summer. Turn- on performance means big performance equals Simms, UNC -General Administration; PO Box around or short-term assignment OK. 20+ year big bucks. Send resume to Carolina Classics, Rt. 1, 2688; Chapel Hill, NC 27515 -2688. Review of com- pro ready to make you money. Reply to Box C -35. Box 394, Mt. Olive, NC 28365. EOE. pleted applications begins July 1. Position avail- Attention midwest! able September 1. Salary range: $70,000 -$85,000. HELP WANTED SALES Successful. sales -intensive GM /GSM ready to lead your team. Medium mar- EOE/AA employer. kets preferred. CRMC. Excellent track record. All Local sales manager: We are looking for a Selling manager: Someone to take charge of a offers considered. Reply to Box C -47. 90's great Adult Hits FM in Central Illinois. If you have local sales manager. The successful candidate will great strengths in radio sales & promotion, have Bill James, your next GM! 15+ years radio man- emphasize training, display excellent leadership supervisory skills. and can run a client -oriented agement. Can do all! Sales/programing /manage- skills and be a positive motivator. New business sales effort effectively, this can be an opportunity ment. Cost efficient Great track record. 804 -232- development is an important aspect or our effort for you. EOE. Immediate opening. Resume to the 5197. along with vendor campaigns and rate integrity. GM, WSOY FM, POB 2350, Decatur. IL 62524. Immediate opening for the right person. College General managensafes manager: Radio pro cur- degree preferred. Minimum 5 years of affiliate ex- Experienced sales pro needed for top list. Must rently in top 10 market. Turnaround specialist. perience with proven sales and management track have good agency skills. Quad city market (Daven- Good lead high energy person who trains, is cre- record. No phone calls. Resumes and letters to Jay port, Iowa -Moline. Illinois) Home of riverboat gam- ative and aggressive, understands ownership Rabin, General Sales Manager, WHTM-TV, PO Box bling. Send resume to: Mike Hamann, 100 E. Kim- needs and is bottom line oriented. Confidential 5860, 3235 Hoffman Street, Harrisburg, PA 17110- berly Road Suite 303. Davenport, IA 52806. EOE. replies to Box C -37. 5860. EOE/M -F.

Broadcasting Jun 1 1992 Classifieds 39 Local sales manager: WOWK -TV /CBS affiliate is Marketing consultant: Top 50 market, strong, 78th market CBS efflllate looking for a weather looking for the individual who can make a differ- growing affiliate looking for a sales dynamo. Estab- anchor/reporter. 3 years experience. Strong weath- ence. The candidate must be creative, organized, lished list available for the candidate who knows er /environmental reporting required. Resumes to a leader and capable of handling a multitude of how to generate new business, develop vendor Matt Malyn, News Director, KOLD -N, 115 W. projects. Local /direct sales experience required and attain rates. Our team needs a leader that Drachman, Tucson, AZ 85705. EOE. and a new business development plan a must. boasts a strong track record of business develop- WATE ABC affiliate, is seek- Please send resume and references to John A. ment. Resumes and cover letter convincing us that News director: -TV, an ing an manage its Fusco General Sales Manager, WOWK -TV, 555 you are our future to Box D -4. EUE. experienced news director to news operation. The will 5th Avenue, PO Box 13, Huntington, WV 25706. successful candidate have proven leadership abilities and excellent EOE. HELP WANTE0 TECHNICAL communication skills. Prefer 5 -10 years experience Local sales manager: Successful small market in a top 100 market with as minimum of three years NBC affiliate seeks self starting, over achieving, On -line editor. Immediate opening. State-of -the- as news director. Send resumes to Jim Mikels, hands -on teacher Heavy experience with "value art production facility working with Fortune 500 General Manager, WATE -TV, PO Box 2349. Knox- added" retail sales promotions a must. "Avails sub - clients for commercial broadcast. Progressive mid - ville, TN 37901. EUE. Women and minorities en- mitter /negotiator" need not apply. Comprehensive western community. Experience with Beta and 1" couraged to apply. benefit package including 401(K) and Section 125 computer editing, creative skills, required. Salary plans. Send resume and salary requirements no commensurate with experience. Send resume Network affiliate in beautiful southeastern city is later than 6/19/92 to Personnel, WHAG -TV, 13 East tapes to: Allen Teague, Hawthorne Communica- expanding. We're looking for an experienced, per- Washington Street, Hagerstown, MD 21740. No tions, Inc., 300 North 16th Street, Fairfield, IA sonable anchor /producer for an additional week- phone calls. EOE. 52556. EUE. night newscast. If you've been doing weekend or mornings and want a new challenge. send resume KATC -TV, an ABC affiliate in Lafayette. LA, is Broadcast television engineer: WLVT -TV, Chan- to Box D -5. EUE. seeking a general sales manager. This is a one nel 39, Lehigh Valley Public Television, is seeking a manager sales unit with responsibility for national high -qualified broadcast television engineer. Suc- CBS affiliate in the sunny South needs an execu- and local revenues. We are seeking a person with cessful candidate will possess demonstrated ex- tive producer. Must have plenty of producing expe- a strong background in local sales management, perience in the operation, maintenance, and repair rience and desire to oversee daily newsroom activ- sales training experience, retail development, in- of state -of- the-art electronic systems and compo- ities. Resumes and producing philosophy to: Brian ventory control, successful management of sales nents. Thorough understanding of R.F. transmis- Trauring. Vice President of News & Operations, promotions... and able to prove it. Additionally, a sion systems, both microwave and U.H.F. required WRDW -TV, Drawer 1212, Augusta, GA 30913- working knowledge of B.M.P., PC -Based Sales as well as complete familiarity with operation and 1212. EOE. System, and Columbine is preferred. If you pos- maintenance of network quality mobile television reporter /photographer in sess these abilities and "set the example' for an production units. Preferred qualifications include KJCT TV is recruiting a upcoming include aggressive sales staff, send your resume to Tom the equivalent of seven years experience in broad- anticipation of openings. Duties interviewing, writing, photographing with Will, General Manager. KATC -TV, PO Box 93133, cast engineering, an FCC General Class license videotape Lafayette, LA 70509. EOE/M/F. and the availability to work when assigned. We camera, editing, and producing packaged stories. offer competitive compensation and an excellent College degree in broadcast journalism, and one benefits package. year of broadcasting experience preferred. Please HELP WANTED SALES Mail complete resume to Barry G. Wittchen, Mobile Facilities Coordinator, WLVT- send resumes/tapes to Mona Dyer, News Director, KJCT TV, PO TV/39, South Mountain Drive, Bethlehem, PA Box 3788, Grand Junction. CO Local sales manager needed in highly competi- 81502. No phone calls please. EEO employer. tive top 50 market. Must be aggressive with strong 18015. No telephone calls. Deadline for resumes is June 30, 1992. EOE. marketing knowledge and experienced in value - HELP WANTED PROGRAMING added promotion. This person will be strong in Chief engineer: Manage engineering dept. opera- inventory control and a real motivator of sales peo- PROOUCTION A OTHERS tions & maintenance of technical equipment. Re- ple. If you are the person I seek, please respond to sponsible for compliance with TV broadcast stan- Box C -38. EUE. dards in audio, video transmission in accordance TV director: Small West South Central affiliate with FCC. Minimum 3 -5 years as chief, asst. chief. seeks experienced director for local newscasts Senior account executive needed for medium production. Send resume to: Thomas Vaughan, WAND -TV and commercial Must be able to do market Southeastern affiliate... Must have prior TV with (ABC), 904 Southside, Decatur, IL 62521. EUE. own switching and be familiar all phases of sales experience, and proven ability to sell pro- editing and control room/studio operations. For- jects, promotions and develop new business. ward a complete resume and salary history to: Box Great list (agency and direct), great station and HELP WANTED NEWS C -50. EUE. great place to work... A rare opportunity. Come grow with us. Reply to Box C-48. EEO. Video production specialist III (8326): The City of Morning show co-host: Looking for energetic per- Norfolk is seeking a qualified professional in the son to work with current hostess and do Senior television account executive: Experi- general field of television production for a position requiring assignment reporting. Send tape and resume enced, local /regional account executive wanted for to: advanced technical skills and abilities. Responsi- Mrs. Arles Hendershott, WIFR -TV, 2523 N. Merid- growing Fox affiliate. Must have successful record bilities involve the production of video programs ian Rd., Rockford, IL in agency and direct selling. Excellent compensa- 61101. EOE. using electronic television production equipment, tion package. Send resume to Hoyt Andres. Gener- writing and editing of video scripts. hands -on oper- al Sales Manager, WDSI -TV, 2401 East Main Street, Anchor: On the move NBC affiliate with all the toys needs ation of video camera and editing of video tapes. Chattanooga, TN 37404. EOE. top -notch anchorperson for morning/noon newscasts. Significant anchoring /reporting experi- Writes and produces television programing and administers City's cable channel. Requires equiva- Experienced account executive: WMTV, NBC af- ence, leadership skills and a personable, credible lent to Bachelor's degree in Communications and filiate in Madison, WI, has immediate opening for style are a must. Send resume, statement of news five years experience in television production with an experienced account executive. Must be a high philosophy and non -returnable tape (VHS only, emphasis in television news production. Must pos- energy, creative. success driven professional able please) to Robert Cizek, News Director, WKJG -TV. ses valid VA driver's license. Candidate selection to immediately handle a list and develop new busi- 2633 West State Blvd., Fort Wayne, IN 46808. No will be predicated upon the successful completion ness. Proven track record in local TV or media calls or faxes. EUE. of a City sanctioned substance screening proce- sales required. Please send resume ASAP to: Chris dure. Salary range $28,688 -38.443. Submit appli- Eigenberger, General Sales Manager, WMTV, 615 Assistant news director: Hands -on, people-ori- cation /resume, citing position title and number, to Forward Drive, Madison. WI 53711. Fax: 608 -274- ented manager to lead the day -to -day operation of WIS, the City of Norfolk Department of Human Re- 2737. EOE. South Carolina's dominant television station. This person will manage the desk, assign stories sources, Norfolk, VA 23510 by June 15, 1992. EUE. -New business development. QED Corn - Director and work with reporters on story development and Director for weeknlgM newscast & commercials munications is seeking candidates for the position production. He or she also will approve scripts, for #1 station. Need motivated team leader with of director -new business development. Ideal can- coordinate special projects and run the depart- strong directing & creative skills. Resume/tape to: will possess a BA in Business Administra- didates ment in the absence of the news director. Position Production Manager, WTVM -TV, PO Box 1848, Co- tion or Communications with an MBA preferred and requires significant TV news experience. Know- lumbus, GA 31994, EOE. 5 -7 years experience in sales and marketing with a ledge of South Carolina preferred. Send resume broadcast/production organization. Individual must and statement of news philosophy and qualifica- Art director: Creative, self- motivated, experienced have experience developing production projects tions to: Randy Covington. News Director, WIS-W, graphic artist needed for 70th market NBC affiliate. and closing sales. Responsibilities include devel- PO Box 367, Columbia, SC 29202. EUE. Broadcast and print experience necessary. Know- oping and managing a variety of entrepreneurial ledge of Digital F/X DL paint helpful. Send tape & endeavors including film and video production in News director opportunity in Upper Midwest, 103 resume to Michael Smith, Production Manager, both broadcast and nonbroadcast venues. Addi- AD!. On the move with an SNG truck, computerized 1801 Grand, Des Moines, IA 50309. EUE. tional responsibilities include developing new busi- newsroom and aggressive 30 person staff. We ness in emerging technologies, facilities rental and need a hands -on leader. If you're a #2 or #3 in a Public affairs director: Successful candidate teleconferencing. Should be DOS computer liter- large market, or you produce the best show in a must be an excellent communicator. outstanding ate. Please send resume and salary requirements top 50 market. contact us. Send resume and non- writer, and creative producer. General reporting to: Director of Human Resources QED Communi- returnable tape of your show to Mike Smith, VP/GM, experience helpful. Send resumes to: Thomas cations, Inc., 4802 Fifth Avenue, Pittsburgh, PA KSFY -TV, 300 N. Dakota, Suite 100, Sioux Falls, SD Vaughan, WAND -N (ABC). 904 Southside Dr.. De- 15213. An equal opportunity employer. 57102. EUE. catur, IL 62521. EOE.

40 Classifieds Jun 1 1992 Broadcasting Producer/director. Primary duties include the pro- AM transmitters: Continental /Harris 1kw. duction of documentary programing for Alabama ALLIED FIELDS CCA/MCM 2.5kw CCA/Harris/RCA 5kw. RCA 10kw. Public Television. Strong written and verbal com- Harris/CCA 50kw. Transcom 800 -441 -8454. munication skills are essential. Work at University HELP WANTED INSTRUCTION based Center for Public Television. A Bachelor's FM transmitters: RCA 20kw, CCA 3kw. CCA degree in Broadcasting or a related field and at 2.5kw. Collins/ Gates 1kw. Transcom 800 -441- Non -tenure least one year of professional experience in televi- TV production position: track con- 8454. indi- sion production is required. Salary in the low 20's. vertible to tenure track for terminally degreed in FM 25/30KW: 1981 BE -30, 1988 TTC /25kw. Trans - Excellent benefits. Apply to: Employment Office, vidual. Primary duties: Teach undergrad courses In- corn 800- 441 -8454. Box 870364, Tuscaloosa, AL 35487. Include SSA. Audio and Video Production and Performance, tro Mass Comm. and advising. Background in pro- Deadline: June 16, 1992. The University of Ala- Broadcast equipment (used): AM /FM transmitters duction essential, teaching experience preferred; bama is an equal opportunity/affirmative action RPU's, STL's antennas, consoles, processing, turn- MA required, Ph.D. preferred. Will begin screening employer. Women and minorities are encouraged tables, automation, tape equipment, monitors, etc. applicants June 15th or until filled. Start: August 25, to apply. Continental Communications, 3227 Magnolia, St. 1992. Send letter of application, resume, and Louis, MO 63118. 314 -664 -4497, FAX 314 -664- names, addresses and telephone numbers of four WANTED LEGAL 9427. =Anew (4) references to: Dr. Lee E. Scanlon, Chair Search Committee, Station 3, Eastern New Mexico Univer- AM and FM transmitter, used, excellent condition. Experienced attorney from top law school with a sity, Portales, NM 88130. AA/EOE. ENMU has an Guaranteed. Financing available. Transcom. 215- broadcasting background seeks a legal or busi- open records policy; therefore, it is the policy of the 884 -0888. FAX 215 -884 -0738. ness affairs position with a media company located University to reveal to the public the identities of in the New York Metro area. Call 212- 953 -0071. the applicants for whom outside inquiries have 1000' tower. Standing in Albion, Nebraska. Heavy been made or for whom on- campus interviews are Kline tower includes 6-1/8" coax. Purchase in SITUATIONS WANTED TECHNICAL scheduled. place with land and building, or move anywhere. Call Bill Kitchen, 303- 786 -8111.

Mobile EIC, video/transmission engineer. 19 years HELP WANTED PROGRAMING ENG package: Never used) Panasonic WVF 300 broadcast experience including major television Camera Sony V08800 -SP, many accessories. PROMOTION L OTHERS and network and nationwide mobile production facili- Cost $13,000+ sacrifice $6,500, 717- 437 -2119. ties. FCC licensed /SBE senior television certified. For resume and information: 908- 494 -9443. We're looking for the best film and video crews in Used/new TV transmitters, full power -LPN, an- the country for a new, nationwide booking agency. tennas, cable. connectors, STL's, etc. Save thou- Chief engineer: Proven leader with solid system Must have at least 5 years experience in broad- sands. Broadcasting Systems 602 -582 -6550. design and construction skills, heavy automation cast, commercial, or industrial production. Please and computer experience. Seeking medium mar- send demo tape, resume, references, and list of RADIO ket where quality on -air look and zero defect on -air rates, specialities, and equipment to: 858 West presentation will make the difference in ratings and Armitage, Box 324, Chicago, IL 60614. EOE. HELP WANTED SAW bottom line. Twenty four years independent TV experience including four start-ups, national reputa- Looking for second- In-commend for Chicago tion, available 7/92. Call 201- 890 -3254. based -nationwide booking agency for freelance camera crews. Must have at least 3 years experi- SITUATIONS WANTED NEWS ence in assignment desk or network bureau opera- In14t it 1c tions, or other position in which chief responsibility IN II19'I handling logis- 1 Outstanding sportscaster (also knowledgeable was booking crews and shooting I ni4rnat Tonal. nr. in managing staff and budgets a newsperson) looking for a good station in which to tics. Experience Toky Dallas Washington a plus. Excellent work. Call Ed, 216 -929 -0131. must. Familiarity with computers salary and benefits. Send resume to: 858 West Armitage, Box 324, Chicago, IL 60614. EOE. Help! I need work) Experienced photographer/ KILLER PHONE REPS NEEDED editor, barely surviving as a freelancer, seeks full - crews & handle shoot lime staff position. Any size market. 818- 891 -1168. Looking for people to book SELLING LEGENDARY U.S. logistics for Chicago-based business that serves RADIO PROGRAMS ABROAD SITUATIONS WANTED PROGRAMING as clearinghouse for freelance camera crews throughout the nation. Must have news, commer- Long hours, tyrannical boss, low PRODUCTION L OTHERS cial, and/or industrial production experience. Fa- miliarity with computers a plus. Send resume and pay, miserable benefits, but opportu- Experienced director, cameraman and 3/4" video references to: 858 West Armitage, Box 324, Chica- nity exists to eke out a living and editor seeks entry level position with TV station or go, IL 60614. EOE. travel to exotic places. Must have production house. I am dedicated to this business willing to work and learn. Give me a shot, you won't experience selling directly to stations EMPLOYMENT SERYKEf be disappointed. Dennis Calvin 618- 397 -0274. or to barter advertisers. FAX resume to 214/739 -6575. Considering Euro- MISCELLANEOUS Government Jobs $16,040- $59,230/yr. Now hiring. Call 805 -962 -8000 Ext. R -7833 for current federal pean reps that desire to add our list. Job hunting? We're in our 8th year as broadcast- product as an additional non- ing's most trusted employment -listing service. Unemployed?: Learn how to change your status, competitive line. EOE Straight talk. No gimmicks. We say what we do- by changing your job- hunting ways. Subscribe to and do what we say. Let our successful personal- Broadcast Insight, 5709 Melbourne Road, Suite ized approach put a signature on your exciting 101, Indianapolis, IN 46208 -1641. Only $55 for six BUSINESS OPPORTUNmES career opportunity! Media Marketing, PO Box months; $95 for one year. 1476 -PD, Palm Harbor, FL 34682 -1476. 813 -786- 3603. Fastfax; 813- 787 -5808. YOU COULD BE EDUCATIONAL SERVICES $ Bill Slatter end Associates will: Create your TV A $UPER TATION audition tape and resume and offers coaching and On -camera coaching: Sharpen TV reporting and in placement help. 601- 446 -6347. Link unprofitable radio stations your anchoring/teleprompter skills. Produce quality demo area to your $UPER $TATION and tapes. Critiquing. Private lessons with former ABC News correspondent. 914 -937 -1719. Julie Eckhert, make money. Call Dan Rau at Marti CABLE Eckhert Special Productions. about PLAN A, (817) 645-9163. HELP WANTED LEGAL WANTED TO BUY EQUIPMENT PROGRAMING SERVICES Staff counsel /associate counsel. The Family for your AM or FM transmitter. Call Channel /International Family Entertainment, Inc. is Top dollar used now. Transcom Corp., 800- 441 -8454. seeking attorney with 3 -5 years corporate or relat- Lum and Abner ed legal experience. The ideal candidate will have Are Back including knowledge of en- EQUIPMENT diversified experience, FOR SALE ...piling up international law, busi- profits tertainment law, securities, tor sponsors and stations. ness and Please send resume with /or corporate. Lease- purchase option. Need equipment for your 15- minute programs from salary history to Personnel Department. The Family radio, television or cable operation? NO down pay- the golden age of radio. Channel, 1000 Centerville Turnpike, Virginia ment. NO financials to $70,000. & up Carpenter PROGRAM DISTRIBUTORS PO Drawer 1737 No telephone inquiries, please. pe Beach, VA 23463. Associates, Inc. Voice: 504- 764 -6610. Fax: 504- Jonesboro. Arkansas 72403 501972 -5984 EOE 764 -7170.

Broadcasting Jun 1 1992 Classifieds 41 TELEVISION BUSINESS OPPORTUNITY EMPLOYMENT SERVICES HELP WANTED PROGRAMING Future channel looking for syndicated CONTINUED PRODUCTION 8 OTHER programing on fashion, fitness, entertainment, nutrition, "how -to," Tl171T1TTl1l\ TT ON -AIR PROMOTION teens, automotive, toys, consumer fti vrsrn vl vrd info. Segments 3 -4 minutes max. Inside Job Openings, Nationwide ASSOCIATE PRODUCER Prepared to pay for licensing agreements. Send resume & Pressor Radio jobs. updated daily m Television lobs. updated daily professional proposal to Box C -53. © Hear "Talking Resumes' CNBC has an immediate RI To record -Talking Resumes n opportunity for an enthusiastic employers to record lob openings and creative individual to PROGRAMING SERVICES © Entry level positions write and produce on -air promotional spots and sales NATIONAL WEATHER NETWORKS 1-900-726-JOBS presentations. PRESENTS 51.44 ParK (51327) THE NEXT GENERATION IN TV WEATHER SERVICE!! THE FIRST.. THE AFFORDABLE.. NWN WEATHERSOURCE Successful candidates should YOUR TV MARKETS LOCAL TV WEATHERCAST CUSTOM- have 3 -5 years experience IZED AND TAILORED FOR YOUR ADI.. INCLUDING ON -AIR AMS AIR TALENT DELIVERED VIA SATELLITE. UPDATES writing and producing pro- AVAILABLE FOR ALL DAY PARTS 7 DAYS PER WEEK. FOX. INDEPENDENT AND PUBLIC STATIONS.. GET INTO THE motional spots for television; BROADCAST TV WEATHER BUSINESS.. NWN IS AVAILABLE GOT THE 900 NUMBER BLUES? excellent creative skills (both IN YOUR MARKET ON A CASH OR BARTER BASIS.. CALL writing and producing); EDWARD ST. PE' TODAY I-SOI- 352.6673 TODAY. TRY MEDIALINE technical knowledge of on -air TV's Job Listing Leader Since 1986 production and the ability to ALLIED FIELDS NO OUTLANDISH PHONE CHARGES juggle many different pro- HELP WANTED TECHNICAL NO STALE, DEAD END LEADS jects at once. JUST LOTS MORE REAL JOBS FOR Please your resume and tlTTf WTT tTTls tTTls send LOTS LESS MONEY demo tape (112x' preferred) TWT to: Personnel Associate, W To ail:sate ®1800- 737- BO73.Cs$arne 41:0-648-5203 CNBC, 2200 Fletcher I Avenue, Fort Lee, NJ VIDEOGRAPHICS ,ifed i.r,P 07024. We are an Equal Opportunity Employer. TECHNICIAN THE BEST JOBS ARE ON THE LINE P.O. Box 51909. Pacific Grove CA 93950 Royal Caribbean ... there's a difference here. More exotic desti- nations for our passengers. More exciting opportunities for our em- CNBC ployees. It's the Royal Caribbean .Information That Hits Home difference and it's everywhere you look. DAILY REPORT OF 1V AND RADIO JOBSI 117W Munson BM. SE P,« SITUATIONS WANTED MANAGEMENT W. 11467 °°W°.IL60605 To work with our 50 screen NEW IDEAS!!! videowa II, you must be a creative, 1-900-786-7800 self- motivated individual with a slap. . MI^ Diminishing ratings and ad revenue, solid background in production cuts in Network compensation graphics on the Amiga System. Television Radio Three years prior experience and DBS, HDTV, and cable dRSpnM dTV 4.1.. d Pre man ok.ctw strong computer expertise are re- dMd,.r 17(Sparts dbbcJo

SALES TRAINING EMPLOYMENT SERVICES FOR SALE STATIONS LEARN TO SELL 1 NEW BANKRUPTCY SALE I California I TV TIME Broadcast Job Bank WPTJ- TV -19, Johnstown, Pa. Call For FREE Info. Packet I For application information call I Minimum Bid: $110,000.00 ANTONELLI MEDIA (916) 444-2237 I TRAINING CENTER Ray Rosenblum, Broker ICalifornia Broadcasters Association I Phone: 412-362-6311 (212) 206 -8063 L J

42 Classifieds Jun 1 1992 Broadcasting FOR SALE STATIONS COMM

Top Fifty Southern Gospel Kepper, W. John Grandy 50 KW Daytime with Pre-sunrise/Post sunset BROADCASTING BROKER $600K Cash Tupper & 117 Country Club Drive JERRY PROCTOR San Luis Obispo, CA 93401 The Proctor Group, Ise. Fugatt Phone: (805) 541.1900 409-737-2142 Fax: (805) 541.1906 P. O. Box 5386, Galveston, Texas 77554 Brokers and Consultants for Cable Television, Television, and Radio Properties. HOLT APPRAISALS LPTV Stations for Lease Boulder /Denver CO. Colorado Springs, 300 Knightsbridge Parkway, Suite 360 Asset Value & Fair Market Value CO, Montgomery, AL. All 1 KW superior Lincolnshire, Illinois 60069 independent Opinions Since 1967 coverage of markets. on -air now. Phone. 708 / 634 -9258 Arthur Holt Bernie Fuhrmann Call Bill Kitchen 215 - 821 -9085 (303) 786-8111

SEALED BIDDER'S AUCTION At NAB /Montreux. PER ORDER FDIC. ABSOLUTE AFTER MINIMUM Call or Fax Ahead or Exclusive Radio Listings in Florida RADIO STATION WTSL AM /FM Fàlace 3 FM stations with cash flow in 1400 AM (1KW- U)/92.3 FM (6KW) Contact via Montreux Rated Markets, Panhandle & East Coast. CM Communication Corp- Lebanon. New Hampshire Buyers Contact: SALE TO BE HELD WEDNESDAY JULY 8. 1992 BARRY Media Services Group, Inc. 1PM AT SHERATON INN, LEBANON, N H. Included: All assets, including radio station equipment. Acquisitions, Valuations, personal properly. bank accounts, furniture and tortures, SKIDELSKY Financing, Consultation records, and the transmitter tower sue real estate. All July 1, 1992. separately Attorney George Reed (904) 241 -1031 bids due on or before Offered /Consultant by Public Sale Broadcast studio in downtown Lebanon. Deposit to Bid: $25,010 cash. certified or bank check made payable to Oliver A Murphy Auction Co. Closing 757 Third Avenue, 26th Fl. within 60 days. For further information and Bidder's Pro- spectus. contact: Joseph D. Murphy. Certified A Accredit- New York, NY 10017 ed Auctioneer. Oliver & Murphy Tel: (212) 832 -4800 IN THE EIGHTEENTH JUDICIAL DISTRICT AUCTION COMPANY DISTRICT COURT, SEDGWICK COUNTY, KANSAS Posi Road Center Kennebunk, Maine 04043 Fax: (212) 644 -0544 CIVIL DEPARTMENT 2079853330 FAX 207 -985-2198 Licenses: ME 281,243.1056, NH 2338, MA 824

THE CENTRAL TRUST COMPANY. N.A., a National Banking Corporation Plaintiff. FLORIDA vs Case No. 91 C 94 CP For Sale ORL. MARKET CLASS C FM TERMS $1.7M ABERDEEN COMMUNICATIONS, INC., JAX. MARKET AA FM TERMS $750K Defendent. 100,000 watt FM CLASS FLA. AM'S IN GREAT MARKETS $65K & UP 99.5 Mghz AM/FM 100KW S. FL RESORT MARKET $1.2M NOTICE OF SALE Las Cruces, New Mexico HADDEN & ASSOCIATES TO ALL INTERESTED PERSONS: ORLANDO Call Neil Mathis tit 505- 525 -3294 Take notice that, pursuant to an As- 407- 365 -7832 set Purchase Agreement dated May 22, 1991 and the orders of the court WANTED TO BUY STATIONS in this action, on the 16th day of June, 1992 Steven L. Evans, Receiv- er, will sell to Clear Channel Com- TIRED... OF BROADCASTING? munications, Inc. all of the real, per- -L17 sonal and mixed property utilized by Maybe I can help. the defendant, Aberdeen Communi- cations, Inc., to operate radio stations KQAM -AM and KEYN (FM). I am looking for some underperforming (losers, The description of the property to be sold, a copy of the Asset Pur- dreams turned into nightmares) you know what I chase Agreement and the orders of mean, AM, FM or TV stations to rent, BUY or lease. the court are on file in the office of the Clerk of the District Court, Sedg- I want to combine these with my major market wick County, Kansas, 534 North winners. Main, Wichita, Kansas 67203. May 22, 1992 Let's talk. It's my dime. /8/ Ted E. Knopp Ted E. Knopp #11437 I don't care what you have or where it is. TED E. KNOPP. Chartered 608 North Broadway P.O. Box 48047 Call Michael Glinter Attorney for the Receiver 316/265 -5682 at 1- 800 -441 -2636.

Broadcasting Jun 1 1992 Classifieds 43 Broadcasting's E By The Numbers

STOCK MARKET PERFORMANCE AVERAGES NASDAQ: 577.35 (-0.51%) S&P Ind.: 487 -45 (- 0.57 %) FROM MAY 1991 TO MAY 27,1992 1200 - All % CHANGES FROM PRIOR WEEK 1010 1000 -0.40% 826 a-0.73% 800 464 -2.32% 600 458 -0.66°/ 472 400 -0.73% 252 1.18% 200 r 1 May91 Jun91 Ju191 Aug91 Sep91 Oct91 Nov91 Dec 91 Jan92 Feb92 Mar92 Apr92 May92

Bcstg + Other Interests Programing Equipment 8. Engineering Services

AVE. WEEKLY CUME- AD- SUPPORTED CABLE SUMMARY OF HHs In Millions % Cume Total Cable HH 56.7 BROADCASTING & CABLE 60 53.6 94.3% 49.9 93.8 °° 92.7 °k 45.7 50 BROADCASTING 48.8 ' 84u 35.8 Service ON AIR CP's' TOTAL* 46 31.1 82.9% % Commercial AM 4,982 233 5,215 eo.s,.^%, 61 30 Commercial FM 4,652 1,001 5,653 Educational FM 1,530 314 1,844

20 MINIM Total Radio 11,164 1,548 12,712 Commercial VHF TV 558 13 571 10 Commercial UHF TV 580 169 749 Educational VHF TV 123 5 128 1984 85 86 87 88 89 90 1991 Educational UHF TV 236 9 245 So roe: Cabletelevision Advertising Bureau. A.0 Nielsen data Total TV 1,497 196 1,693 VHF LPTV 452 148 600 TIME SPENT WITH UHF LPTV 785 849 1,634 BASIC CABLE Total LPTV 1,237 997 2,234 Average Weekly Hours FM 1,894 362 2,256 20 translators Per Cable HH 18:11 VHF translators 2,503 76 2,579 UHF translators 2,350 400 2,750 14:44

16:2,15 13:01 12:28 10:5..,' CABLE 10 :36 10 Total subscribers 55,786,390 Homes passed 92,040,450 Total systems 11,254 Household penetrationt 60.6% Pay cable penetration/basic 79%

84-85AR 85 -86 86 -87 87-88 88-89 89 -90 90 -91 Includes off-air licenses. t Penetration percentages are of TV household universe of 92.1 million. Construction permit. Instructional TV fixed service.3Studio-transmitter link. Source: Nielsen, NCTA and Broadcasting's own research. Source: Cabletelevision Advertising Bureau, A.C. Nielsen data

44 By the Numbers Jun 1 1992 Broadcasting For the Record

As compiled by BROADCASTING from WMEH(FM) Bangor, ME (BALED920513K; 90.9 Abbreviations: AFC- Antenna For Communica- mhz; 13.5 kw; ant. 350 ft.) -Seeks assignment of May 18 through May 22 and based on tions: AU- Administrative Law Judge; alt.- alter- license from University of Maine System to Maine filings, authorizations and other FCC ac- nate; ann.-announced; ant.- antenna; aur.- aural; Public Broadcasting Corp. for no cash consider- tions. aux.- auxiliary; ch.- channel; CH-critical hours.; ation (see WCBB[TV] Augusta, ME, above). Filed chg.- change; CP- construction permit; D-day; May 13. DA-directional antenna; Doc.- Docket; ERP- ef- OWNERSHIP CHANGES fective radiated power; Freq-frequency; HAAT- WMED -FM -TV Calais, ME (FM: BA- height above average terrain; H &V- horizontal and LED920513KO; 89.7 mhz; 30 kw; ant. 525 ft.; TV: venical; khz- kilohertz; kw-kilowatts; lic. BALET920513KL; ch. 13; 31.6 kw-V; ant. 430 ft.)- App li- KOf10i cense; m- meters; mhz- megahertz; mi.- miles; Seeks assignment of license from University of WKSJ -AM -FM Mobile, AL (AM: BAL920513GL; MP- modification permit; mod.- modification; Maine System to Maine Public Broadcasting Corp. 1270 khz; 5 kw -D, 103 w -N; FM: BALH920513GM; N- night; pet. for recon.- petition for reconsider- for no cash consideration (see WCBB[TV] Augusta, 94.9 mhz; 100 kw; ant. 410 ft.) -Seeks assignment ation; PSA- prcsunri c service authority; pwr.- ME, above). Filed May 13. of license from Capitol Broadcasting Corp. to power; RC -remote control; S-A- Scientific- Atlan- WMEB(TV) Orono, ME (BALET920513KK; ch. Franklin Communications Partners Ltd. for $8.125 ta; SH- specified hours; SL-studio location; TL- 12; 299 kw -V; ant. 990 ft.) -Seeks assignment of million. Sale includes WCAW(AM) -WVAF(FM) transmitter location; trans.-transmitter; TPO- license from University of Maine System to Maine transmitter power output; U or unl.- unlimited Charleston, WV, and WRKA(FM) St. Matthews Public Broadcasting Corp. for no cash consider- hours; vis.- visual; w -watts; noncommercial. (Louisville), KY (see below). Seller is headed by '- ation (see WCBB[TV] Augusta, ME, above). Filed Six groups of numbers at end of facilities changes Kenneth S. Johnson. Buyer is headed by Morton I. May 13. items refer to map One meter equals Hamburg, and is backed by general partner WE- coordinates. 3.28 feet. 'WMEA -FM -TV Portland -Biddeford, ME (FM: SHAM Broadcasting Co. (1 %) and limited partners mhz; 49 kw; ant. 1,920 ft.; WESHAM Corporation (48.51 %) and Excelsior BALED920513KP; 90.1 above). Filed May 8. TV: BALET920513KJ; ch. 26; 589 kw -V; ant. 800 Communications (50.49 %). William E. Simon, 50% ft.) assignment of license from University of shareholder in WESHAM Corp. holds 5.3% interest WOMX(AM) Orlando, FL (BAL920518EA; 950 -Seeks Maine System to Maine Public Broadcasting Corp. in Outlet Communications Inc., parent corporation khz; 5 kw -U) -Seeks assignment of license from for no cash consideration (see WCBB[TV] Augusta, of licensee WJAR(TV) Providence, RI, and Nationwide Communications Inc. to Hispanic Prime ME, above). Filed May 13. WCMH(TV) Columbus, OH. Filed May 13. Media Inc. Buyer is headed by Jose J. Arzuaga, and owns WREI(FM) Ouebradillas, PR. Filed May -FM -TV Isle, ME (FM: BA- KAHI(AM)- KHYL(FM) Auburn, CA (AM: WMEM Presque 18. LED920513KS; 106.1 mhz; 100 kw; ant. 1,080 ft.; BAL920515ED; 950 khz; 5 kw -D, 4.2 kw-N; FM: TV: BALET920513KM; ch. 10; 299 kw -V; ant. 1,090 BALH920515EE; 101.1 mhz; 36.3 kw; ant. 577 WVKX(FM) Irwlnton, GA (BAPH920514HA; ft.) assignment of license from University of ft.) -Seeks assignment of license from Parker 103.7 mhz; 3 kw; ant. 328 ft.) -Seeks assignment -Seeks Public Communications- Sacramento Inc. to National Ra- of CP from Estate of Frank Jennings to Wilkinson Maine System to Maine Broadcasting Corp. for no cash consideration (see WCBB[TV] Augusta, dio Partners Ltd. for $12.75 million. Sale includes Broadcast for $60,000. Seller is headed by Rita J. KTCJ(AM)- KTCZ(FM) Minneapolis (see below). Cawthon. Buyer is headed by general partners ME, above). Filed May 13. Seller is represented by Elliot B. Evers, receiver. Larry S. Nixon and Stan H. Carter. Carter owns WMEW(FM) Waterville, ME (BALED920513KT; Buyer is headed by Arthur H. Kern and Alan S. WBKZ(AM) Jefferson, GA. Filed May 14. 91.3 mhz; 3 kw; ant. 300 ft.) -Seeks assignment of from Maine System to Maine Beck, and is licensee of KCEE(AM) -KWFM(FM) WCAZ -AM-FM Carthage, IL (AM: BAL- license University of Tucson, AZ, and WUBE -AM -FM Cincinnati. Kern Public Broadcasting Corp. for no cash consider- 920507ED; 990 khz; 1 kw-D, 9 w- N; FM: BAL- holds WOCL(FM) (see WCBB[TV) Augusta, ME, above). Filed 51% of voting stock of licensee of H920507EE; 92.1 mhz; 3 kw; ant. 300 ft. )-Seeks ation May 13. Deland, FL. He also has 54% interest in licensee of assignment of license from Bryan Broadcasting Inc. WALK -AM -FM Patchogue, NY, and 51% voting to Reality Plus Corp. for $850,000. Seller is headed WDMV(AM) Pocomoke City, MD (BA- in of stock interest licensee KMEN(AM) -KGGI(FM) by Dan C. Bryan. Buyer is headed by John B. L920508EB; 500 w -D, 24,3 w -N) -Seeks assign- San Bernardino- Riverside, CA. Filed May 15. Jamison (60 %), and has no other broadcast inter- ment of license from Five Star Broadcasting Inc. to KDTV(TV) Hanford -Fresno, CA (BTCCT- ests. Filed May 7. Birach Broadcasting Corp. for $127,500. Seller is Friedman. Buyer is headed 920508KG; ch. 21; 132 kw -V; ant. 1,840 ft.)- KVUO(FM) Olathe, KS (BAPH920515HC; 92.3 headed by Sid by Sima from Holdings Birach, and is licensee of WNZK(AM) Dearborn Seeks transfer of control Univision mhz)-Seeks assignment of CP from Marian S. Inc. to Perenchio Television Inc. for $400 million. Harbert to Bott Broadcasting Co. for $537,500. Buy- Heights, MI, and is assignee in an application for includes Francisco; KMEX(TV) of WWCS(AM) PA. Filed Sale KDTV(TV) San er is headed by Richard P. Bott, and is licensee of assignment Canonsburg, Los Angeles; WLTV(TV) Miami; WXTV(TV) Pater- KCCV(AM) Overland Park, KS; KOCV(AM) Oklaho- May 8. son, NJ (New York); KLUZ(TV) Albuquerque, NM; ma City and WFCV(AM) Fort Wayne, IN. Bott also KTCJ(AM )-KTCZ(FM) Minneapolis (AM: BA- KUVN(TV) Garland (Dallas) and KWEX(TV) San has interests in licensee of KSIV(AM) Clayton, MO. PL920515EF; 690 khz; 500 w -D; FM: BAL- Antonio, both Texas (see below). Buyer is backed Filed May 15. H920515EG; 97.1 mhz; 100 kw; ant. 1,033 ft.)- by Perenchio Communications Inc. (80% voting WRKA(FM) St. Matthews (Louisville), KY Seeks assignment of license from Parker Commu- stock), headed by A. Jerrold Perenchio; Univisa Inc. nications- Inc. to National Radio Part- (BALH920513GP; 103.1 mhz; 3 kw; ant. 135 ft.)- Sacramento (10% voting stock) and Venevision International ners Ltd. for $12.75 million (see KAHI[AM]- Ltd. (10% voting stock). Filed May 8. Seeks assignment of license from Capitol Broad- casting Corp. to Franklin Communications Partners KHYL[FM] Auburn, CA, above). Filed May 15. (BTCCT920508KI; ch. KMEX(TV) Los Angeles Ltd. for $8.125 million (see WKSJ -AM -FM Mobile, KZPF(FM) Ozark, MO (BTCH920513HY; 92.9 34; 1,950 kw -V; ant. 2,940 ft.) -Seeks transfer of AL, above). Filed May 13. mhz; 3 kw; ant. 1,076 ft.) -Seeks transfer of control from Holdings Inc. to Perenchio control Univision of licensee Ozark Mountain Broadcasting Inc. for Television Inc. for $400 million (see KFTV(TVI WARB(AM) Covington, LA (BAL920512ED; 730 Han- $68,000. Seller is Dorothy S. Lemmon, who is sell- ford- Fresno, above). Filed May 8. khz; 250 w -D, 25 w -N)-Seeks assignment of license from WARB Inc. to America First Communi- ing her 80% of licensee. Buyer is Gary W. Lynch, KDTV(TV) San Francisco (BTCCT920508KH; cations Inc. for $200,000, assumption of debt. Buy- who will be 100% owner of licensee. Filed May 13. ch. 14; 2,570 kw -V; ant. 1,250 ft. )-Seeks transfer er is headed by Herman J. Lombes, and has no WXTV(TV) Paterson, NJ (New York) Inc. to Perenchio of control from Univision Holdings other broadcast interests. Filed May 12. (BTCCT920508KK; ch. 41; 3,221 kw -V; ant. 1,470 Television Inc. for $400 million (see KFTV[TV] Han- ft.)-Seeks transfer of control from Univision Hold- ford- Fresno, above). Filed May 8. 'WCBB(TV) Augusta, ME (BALET920513KE; ch. 10; 309 kw -V; ant. 1,000 ft.) -Seeks assign- ings Inc. to Perenchio Television Inc. for $400 mil- WAPR(AM) Avon Park, FL (BAL920511 EI; 1390 ment of license from University of Maine System to lion (see KFTV[TV] Hanford -Fresno, above). Filed khz; 1 kw -D, 770 w -N) -Seeks assignment of li- Maine Public Broadcasting Corp. for no cash con- May 8. cense from Andrew L. Banas to Pearl Lee for sideration. Assignment includes WMEM -FM -TV WWOR(TV) Secaucus, NJ (New York) $15,000. Buyer has no other broadcast interests. Presque Isle, WMEH(FM) Bangor, WMEW(FM) (BTCCT920514KE; ch. 9; 47.9 kw -V; ant. 1,640 May 11. Filed Waterville, WMED -FM -TV Calais, WMEA -FM -TV ft.) -Seeks transfer of control from Pinelands Inc. to WLTV(TV) Miami (BTCCT920508KJ; ch. 23; 661 Portland- Biddeford and WMEB(TV) Orono, all BHC Communcations. Seller is headed by Douglas kw -V; ant. 1,049 ft.)-Seeks transfer of control from Maine (see below). Buyer is headed by Donald S. Land. Buyer is headed by Herbert J. Siegel. BHC Univision Holdings Inc. to Perenchio Television Inc. Harward, and has no other broadcast interests. Communications Inc. owns approximately 52% of for $400 million (see KFTV[TV) Hanford- Fresno, Filed May 13. outstanding shares of United Television Inc., licens-

Broadcasting Jun 1 1992 For the Record 45 ee of KMSP(TV) Minneapolis; KTVX(TV) Salt Lake mhz; 51 kw; ant. -187 ft.)- Granted assignment of broadcast interests. Action May 14. Phoenix, to KMBQ City; and KUTP(TV) AZ. BHC Communi- license from Spear Communications Cor- WKLK -AM -FM Cloquet, MN (AM: cations also owns all of outstanding shares of poration for $175,000. Seller is headed by Rocky BAL920323HQ; 1230 khz; 1 kw -U; FM: -Craft Television, Inc., which in turn owns all of interests. Buyer Chris Spear, and has no other broadcast BALH920323HR; 96.5 mhz; 6 kw; ant. 100 m.)- shares of licensees of KCOP(TV) Los who recently outstanding is headed by E. Roy Paschal, sold Granted assignment of license from WKLK Inc. to Angeles and KPTV(TV) Portland, OR. Filed May KYAK(AM) -KGOT(FM) Anchorage and KIAK -AM- OB Broadcasting Ltd. for $200,000. Seller is head- 14. FM Fairbanks, Alaska. Assignee is subsidiary both ed by John E. Carl, who has 74.36% interest in of Alaska Broadcast Communications Inc., licensee KLUZ(TV) Albuquerque, NM (BTCCT920508KL; licensee of KCOB(AM) -KLVN(FM) Newton, IA, and of KJNO(AM) -KTKU(FM) Juneau, KIFW(AM)- ch. 41; 26.5 kw -V; ant. 4,144 ft.)-Seeks transfer of has interests in KERE(AM) Atchison, KS. Buyer is KSBZ(FM) and KTKN(AM) -KGTW(FM) Ket- control from Univision Holdings Inc. to Perenchio Sitka headed by Alan R. Quarnstrom, and has no other chikan, all Alaska. Television Inc. for $400 million (see KFTX(TV) Han- Granted. broadcast interests. Action May 12. Fresno, AR (BAL920318EA; ford- above). Filed May 8. KHOZ -AM -FM Harrison, WSEL -AM-FM Pontotoc, MS (AM: khz; 1 license WEDE(AM) Eden, NC (BAPL920515EA; 1130 900 kw-D)--Granted assignment of BAL920224GN; 1440 khz; 890 w -D; FM: from New Century Broadcasting Co. to Omni Com- khz; 1 kw -D)-Seeks assignment of CP from Avery BALH920224GO; 96.7 mhz; 3 kw; ant. 299 ft.)- munications Inc. $12,000. Assignment will in- Communications Inc. to Newave Broadcasting for for Granted assignment of license from Tupelo Com- clude KHOZ -FM Harrison, AR. Seller is headed by $45,000. Seller is headed by John C. Avery. Buyer munications Inc. to 011ie Collins Jr. for $46,500. general partner R. Rodriguez, and has no is headed by John Correa, and has no other broad- John Seller is headed by Rod Callahan, and has no other broadcast interests. Buyer is headed by W.J. cast interests. Filed May 15. other broadcast interests. Buyer has no other was general part- Wheeler, and previously 24.5/, broadcast interests. Action May 5. KPRB(AM)-KSJJ(FM) Redmond, OR (AM: BA- ner of assignor. Assignee is 50% general partner in L920512EA; 1240 khz; 1 kw- U; FM: BAL- licensee of KXIX(FM) Sheridan, AR. Action May 8. WOCD(TV) Amsterdam, NY (BALCT920228KG; H920512EB; 102.9 mhz; 2.25 kw; ant. 393 ft.)- ch. 55; 5,000 kw -V; 500 kw -A; ant. 731 ft.)- Grant- Seeks assignment of license from Redmond Broad- KSNE(FM) Marshall, AR (BALH920320HS; ed assignment of license from Amsterdam Broad- cast Group Inc. to Stewart Broadcasting Inc. for 104.3 mhz; 100 kw; ant. 820 ft.) -Granted assign- casting Inc. to Cornerstone Television Inc. for $710,000. Seller is headed by Donald McCoun. ment of license from Marshall Broadcasting Corpo- $375,000. Seller is headed by Lou Kearn, and is Buyer is backed by Stewart-Hyams Family Trust ration to Zero Broadcasting Inc. for forgiveness of subsidiary of Coit Drapery and Cleaning Inc., li- (100%), headed by Sande R. Stewart, and has no any debt owed by seller to buyer. Seller is headed censee of KRKY(AM) -KRKM(FM) Granby- Kremml- other broadcast interests. Filed May 12. by L.E. Willis, who is owner of licensees of ing, CO. Buyer is headed by R. Russell Bixler, and WXSS(AM) Memphis, TN; KDFT(AM) Desoto, TX -TV WKBS KTRO(FM) Tri City, OR (BALH920511HT; 104.3 owns WPCB Greensburg, -N Altoona (pending sale to daughter Celestine Willis, see For and W5OBF Hermitage, all Pennsylvania. Ac- mhz; 5.6 kw; ant. 1,384 ft.) -Seeks assignment of LPN the Record," Dec. 16); KSNE(FM) Marshall, tion May 8. license from Gee Jay Broadcasting Inc. to Tri City KLRG(AM) North Little Rock, KFTH(FM) Marion Communications for $65,000. Seller is headed by and KMZX(FM) Lonoke, all Arkansas; WSFU -FM WRXO(AM )-WKRX(FM) Roxboro, NC (AM: Robert W. Larson. Buyer is headed by Michael J. Union Springs, WVCA(FM) Selma, and WAYE(AM) BTC920302H0; 1430 khz; 1 kw -D; FM: Markham, and has no other broadcast interests. Birmingham, all Alabama; WBOK(AM) New Or- BTCH920302HP; 96.7 mhz; 3 kw; ant. 300 ft.)- Filed May 11. leans; WCLN(AM)- WMXS(FM) Clinton, WESL(AM) Granted transfer of control of licensee Roxboro Broadcasting WWCC(AM)-WDNH(FM) Honesdale, PA (AM: East St. Louis, IL (pending sale); WSRC(AM) Dur- Co. to John D. Bradsher and H. Wharton BTC920512GG; 1590 khz; 2.5 kw -D; FM: ham, WBXB(FM) Edenton (pending sale), Winstead Jr. for $516,363. Seller is headed by Harry Myers, who BTCH920512GH; 95.3 mhz; 3 w; ant. 256 ft.)- WVRS(FM) Warrenton and WGSP(AM) Charlotte has 100% interest in WYNC Seeks transfer of control from WDNH Broadcasting (pending sale), all North Carolina; WIMG(AM) Ew- (AM) Yanceyville, NC. Winstead is chairman of board of directors licensee Corp. to Theresa A. VanOrden and John P. Duda ing, NJ (pending sale); WPCE(AM) Portsmouth of Roxboro Broadcasting. for $38,000. Seller is headed by George J. Schmitt. (pending sale) and WMYA(FM) Cape Charles (Vir- Action May 8. Buyers have no other broadcast interests. Filed ginia Beach), both Virginia; WTJH(AM) East Point, WCNT(AM) Charlotte, NC (BAL920303EF; 1480 May 12. GA; WURD(AM) Philadelphia; WPZZ(FM) Franklin khz; 5 kw- U)- Dismissed assignment of license and WWCA(AM) Gary (pending sale), both Indiana, from Broadcast Equities Inc. to Mu- WCSV(AM) Crossville, TN (BAL920507EB; Charlotte Good and WKSO(FM) Orangeburg, WWPD(FM) Marion sic Broadcasting Inc. for $310,000. Seller is head- 1490 khz; 1 kw -U) -Seeks assignment of license and WKWO(FM) Batesburg, all South Carolina. ed by Randy Bell, and has no from U.S. Small Business Administration to Samuel other broadcast Buyer is headed by Coy L. Horton, and has no interests. Buyer is headed by George S. Buck, son T. Armes for $5,160. Buyer has no other broadcast other broadcast interests. Action May 13. of George H. Buck, who has interests in eight AM's interests. Filed May 7. WINE(AM)- WRKI(FM) Brookfield (Danbury), and one FM; he recently purchased WKXC -FM Ai- KUVN(TV) Garland (Dallas), TX ken (Augusta, GA), SC; WTIX(AM) New Orleans CT (AM: BAL920319HU; 940 khz; 1 kw -U; FM: 23; kw -V; (BTCCT920508KN; ch. 5,000 ant. BALH920319HV; 95.1 mhz; 50 kw; ant. 500 ft.)- and WYRS(AM) Rock Hill, SC ( "Changing Hands," ft.) transfer of control from Univi- 1,141.8 -Seeks Granted assignment of license from Housatonic March 2). Action May 13. sion Holdings Inc. to Perenchio Television Inc. for Valley Broadcasting Co. Inc. to Danbury Broadcast- WRNA(AM) China Grove, NC (BTC920330EA; $400 million (see KFTV[TV] Hanford -Fresno, ing is Inc. for $3.35 million. Seller subsidiary of 1140 khz; 1 kw -D, 250 w-CH)--Granted transfer of above). Filed May 8. Home News Corp., headed by William W. Boyd, control of South Rowan Broadcasting Co. Inc. to KWEX(TV) San Antonio, TX (BTCCT920508K0; and recently sold WEVU(TV) Naples, FL ( "For the Carl L. and Angela L. Ford, husband and wife, for ch. 41; 832 kw -V; ant. 500 ft.) -Seeks transfer of Record," March 30). It is parent of licensees of $178,000. Seller is headed by Duard C. Linn, M.T. control from Univision Holdings Inc. to Perenchio WKPT(AM)- WTFM(FM)- WKPT(TV) Kingsport, Brown, Jr. and Virginia M. Daniel, administrator of Television Inc. for $400 million (see KTVV(TV] Han- WKTP(AM) Jonesborough, KWG(AM)-KSGO(FM) estate of W.W. Daniel, and Ellen C. Linn, and has ford- Fresno, above). Filed May 8. Stockton -Tracy and KTYD(FM) Santa Barbara, no other broadcast interests. Buyer has no other WCAW(AM)-WVAF(FM) Charleston, WV (AM: both California, WINE(AM) -WRKI(FM) Brookfield, broadcast interests. Action May 14. CT, and KAQQ(AM)- KISC(FM) Spokane, WA. It BAL920513GN; 680 khz; 50 kw-D, 250 w -N; FM: KPUR -AM-FM Amarillo, TX (AM: BA- kw; ant. 490 ft.) also publishes eight newspapers. Buyer is headed 99.9 mhz; 50 -Seeks assignment L920326EA; 1440 khz; 5 kw -D, 1 kw -N; FM: BAL- by Gary J. Starr, who has interests in licensee of of license from Capitol Broadcasting Corp. to H920326EB; 107.1 mhz; 5 kw; ant. 300 Grant- WRHD(AM) -WRCN -FM Riverhead, NY, and is con- ft.)- Franklin Communications Partners Ltd. for $8.125 ed assignment of license from Alfred Broadcasting tract manager of WFAS -AM -FM White Plains, NY. million (see WKSJ -AM -FM Mobile, AL, above). Inc. to Steven A. White for $850,000. Seller is Action May 12. Filed May 13. headed by A.W. Lair, and has no other broadcast WYZM(FM) Waunakee, WI (BAPH920514HB; WZCR(FM) Fort Myers Beacb, FL interests. Buyer has no other broadcast interests. 105.1 mhz; 3 kw; ant. 328 ft.) -Seeks assignment (BAPLH920319HN; 99.3 mhz; 3 kw; ant. 285 ft.)- Action May 14. of CP from Dale A. Ganske to general partners Granted assignment of license from McHale, Ezzell Janice and Ronald Fedler for $246,500. Buyers 8 Co. Inc. to Schefflera Inc. for $1.55 million own 90% of stock of licensee of WMMM(FM) Vero- ( "Changing Hands," March 23). Seller is headed by NEW STATIONS na, WI. Filed May 14. Gerard A. McHale Jr., receiver, and has no other broadcast interests. Buyer is headed by John R. Linn, who is 51% shareholder of licensee of WKAZ Applications Actions (AM)-WKLC -FM St. Albans, WV; 75% shareholder Lancaster, CA (BPED920511 Living Way WDLT(FM) Chicksaw, AL (BALH920214HA; of licensee of WABQ(AM) Cleveland and 51% MC)- Ministries seeks 88.9 mhz; 5.5 kw; ant. 462 m. 98.3 mhz; 3 kw; ant. 300 ft.)- Granted assignment shareholder of licensee of WDJB(FM) Columbia Address: 14480 Sherman Way, Van Nuys, CA of license from JAB Broadcasting Inc. to United City, IN. Action May 13. Applicant is headed Broadcasting Co. Inc. for $879,000. Sale of station 91405. by Jack W. Hayford, WSJP(AM )-WBLN -FM Murray, KY (AM: 11. last to Bay Lakes Inc. and has no other broadcast interests. Filed May approved year Broadcasting BAL920330GU; 1130 khz; 2.5 kw -D, 250 w -N; FM: did not close ( "For the Record," Aug. CA Stockton for $879,000, BALH920330GV; 103.7 mhz; 100 kw; ant. 661 ft.)- Patterson, (BPED920513MD)- 1991). Seller is headed by J. Alex Bowab, and Christian Life College Inc. seeks 97.1 mhz; 3 kw; 12, Granted assignment of license from Starlite Com- has no other broadcast interests. Buyer is headed ant. 100 m. Address: P.O. Box 8744, Stockton, CA munications Inc. to WML Communications Inc. for Tom C. Wilson, and is permittee of WKWA(AM) 95208. Applicant is headed by Kenneth F. Haney, by $1.225 million. Seller is headed by Michael G. AL. Action May 11. and has no interests. Filed May 13. Mobile, Karem, and has no other broadcast interests. Buy- other broadcast KMBO(FM) Wasilla, AK (BALH920324H0; 99.7 er is headed by Sam Parker, and has no other Keene, NH (BPED920508ME)-New Hampshire

46 For the Record Jun 1 1992 Broadcasting Public Radio Inc. seeks 90.7 mhz; 1.5 kw; ant. 286 m. Address: 207 North Main St., Concord, NH 03301. Applicant is headed by Mark Handley, and COMPREHENSIVE IF YOUR BUSINESS IS is licensee of WEVO(FM) Concord, NH. Filed May INFORMATION 8. ONOPCOMING Whitesboro, NY (BPH920513MF)-New Hori- PROGRAMMING zons Broadcasting Partnership seeks 97.9 mhz; 2.9 xETNaa Advertiser MSO kw; ant. 129 m. Address: 510 E. Bloomfield St., Apt. .(01-s0 4, Rome, NY 13440. Applicant is headed by general clart partners Lori J. Leppert and Michael J. Johnson, Agency Rep and has no other broadcast interests. Filed May 13. Whitesboro, NY (BPH920513ME )-William H. Walker Ill seeks 97.9 mhz; 3.4 kw; ant. -81 m. Network Station Address: P.O. Box 1341, Highland, NY 12528. Ap- plicant is licensee of WBUG -AM -FM Amsterdam - Fort Plain and WRWD(AM) Highland, NY. Filed May 13. YOU NEED Ocracoke, NC (BPH920505ME)- Ocracoke Broadcasters seeks 92.9 mhz; 1 kw; ant. 22 m. Address: P.O. Box 4203, Wilmington, NC 28406. THE PROGRAM BOOK Applicant is headed by general partners Earle Blackmon, William J. Pennington Ill and Gregory P. Bunce. Pennington has 50% interest in permittee of YOUR "PREVIEW" OF THE WDAI(FM) Pawleys Island, SC, and 33.3% interest in permittee of new FM at Deltaville, VA. Filed May TV SEASON! 5. Crozet, VA (BPED920511 MB) -Community Educational Service Council Inc. seeks 103.5 mhz; .27 kw; ant. 462 m. Address: Rte. 2 Box 343, Afton, Handy Pocket -sized format (4 "x9 ") VA 22920. Applicant is headed by Faith Morgan, and has no other broadcast interests. Filed May 11. More than 150 pages of listings! Blmamwood, WI (BPH920512MB) -Pacer Ra- dio of Mid -Wisconsin seeks 92.9 mhz; 6 kw; ant. The Program Book is a new, comprehensive, advance 100 m. Address: 1296 Marian Lane, Green Bay, WI 54304. Applicant is headed by Lyle R. Evans, who compilation of all pilots and commitments for Series, is permittee of WEZR(FM) Brillion, WI. He also has 50% interest in licensee of WMBE(AM) Chilton, WI, Miniseries and Specials competing for the Fall 1992 and is 49% owner of permittee of WHTA(TV) Calu- schedules of: met, MI. Filed May 12. Miens Durango, CO (BPH910227MG)- Granted app. ABC, CBS, FOX of Caren Lacey for 99.7 mhz; 16 kw; ant. 268 m. Address: 247 Pine Ridge Loop, Durango, CO and NBC 81301. Applicant has no other broadcast interests. Action May 12. /env* Durango, CO (BPH910227MK)- Dismissed app. First -run of Charles Fabrikant for 99.7 mhz; 50 kw; ant. 120 p /cm-ne m. Address: 40 E. 78th St., New York, NY 10021. syndication Applicant has no other broadcast interests. Action May 12. Advertiser - r"trio. Hardinsburg, KY (BPH910314MH)- Granted app. of Breckenridge Bcg Co. Inc. for 104.3 mhz; 3 supported Only kw; ant. 100 m. Address: Rte. 1 Box 33A, Hardins- burg, KY 40143. Applicant is headed by Jim Woo - casi-ast ley, and has no other broadcast interests. Action U.S. cable $14.95* May 12. networks Just three excerpts of the hundreds of listings you'll find in The Program Book Texico, NM (BPH910326MA)-GGranted app. of North Plains Broadcasting Corp. for 96.5 mhz; 4 kw; ant. 119 m. Address: 4501 Tamiami Trail, N. Na- All programs indexed by: ples. FL 33940. Applicant is headed by Thomas E. Each program listing covers: network/distributor /cable Maloney, and has no other broadcast interests. show format program type Action May 11. program type plotline performing and... Conklin, NY (BPH900514ME)- Granted app. of studio /production company studio /producer production talent Cheryl Busch for 100.5 mhz; 3.51 kw; ant. 132 m. actors /writers /directors Address: 1755 York Ave. Apt. 8D, New York, NY 10028. Applicant has no other broadcast interests. Action May 13. The Program Book: Thorough, useful & invaluable! Conklin, NY (BPH900511MC)- Dismissed app. objective, of Landon -Steel Radio Partners for 100.5 mhz; 3.9 kw; ant. 125 m. Address: 101 E. Canal St., San CALL NOW TO ORDER YOUR COPY (limited supply available) Rafael, CA 94901. Applicant is headed by general partners Gary Steel and Mark B. Landon, and has Phone: 1- 800 -552 -3632 no other broadcast interests. Action May 13. Conklin, NY (BPH900514MK)- Dismissed app. Credit Card Orders (MasterCard and VISA only): $14.95* per copy includes of Terri L. English for 100.5 mhz; 1.3 kw; ant. 148 postage & handling. m. Address: 30 Merriman St., Rochester, NY 14607. Applicant has no other broadcast interests. 'California orders must add 8.25% sales tax ($1.23) per copy; total amount due: Action May 13. $16.18 per copy. Cookeville, TN (BPED910314MA)-Granted INTERNATIONAL ORDERS: Please add these Air Mail postage amounts, PER BOOK: CANADA app. of Somerset Educational Broadcasting Foun- dation for 90.9 mhz: ant. 212 m. Address: 2034 N ($2.50)/MEXICO ($3.00) /ALL OTHERS ($8.00) Hwy 39, Somerset, KY 42501. Applicant is headed By mail: Send check to: Daily Variety, 5700 Wilshire Blvd., Suite 120, Los Angeles, CA by S. David Carr, and is licensee of WTHL(AM) 90036.

Broadcasting Jun 1 1992 For the Record 47 Somerset, KY. Action May 11. make changes: ERP: 11.3 kw (H &V), ant.: 138 m.; Adieus TL: .32 km W of Grout Rd. and .5 km S of intersection of Kerswill Rd., Gladwin; class: C3. CT WCCC(AM) 1290 khz- Granted FACILITIES CHANGES Tahlequah, OK KEOK(FM) 101.7 mhz -May 11 Hartford, application of Demaree Communications Inc. for app. of Greater Hartford Communications Corp. (BP- 901119AC) for CP to reduce power to 490 w; Applications mod. of license to increase ERP: 6 kw (H &V) (per docket #88 -375). change city of license to West Hartford, CT; change AM TL: 3114 Albany Ave., W. Hartford; make changes Covington, PA WHMU(FM) 101.5 mhz -May 11 in antenna system: 41 47 48.72 47 50. Action May Pocomoke City, MD WDMV(AM) 540 khz -May application of Kennedy Broadcasting Inc. for mod. 12. 8 application of Five Star Broadcasting Inc. for CP of CP (BPH- 891012MU) to change ERP: 1.60 kw Bath, khz app. to change city of license to Brinklow, ND; increase (H &V); ant. 206 m.; TL: 3 mi. south of Blossburg. NY WABH(AM) 1380 -Granted of Pembrook Pines Mass Media (BP- 900405AX) for power to 1 kw, DA -2; make changes in antenna system. and change TL to 1.3 km NNW of intersec- Electra, TX KWTA(FM) 95.1 mhz -May 11 appli- CP to increase power to 5 kw daytime and add tion of state hwy 97 and Jennings Chapel Rd., cation of Albert L. Crain for CP to change ERP: 50 night service with 350 w. Action May 12. kw (H &V); ant. 121 m.; TL: approx. .15 km north of Roxbury Mills, ND; 19 15 42 - 77 03 39. Charleston, SC WXTC(AM) 1390 khz -Dis- 25 near 90 degree bend and .3 km east of TX route missed app. of EBE Communications Ltd. (BP- FM's in highway, Wichita Co., TX; 8 km from Electra, at 900405DA) for CP to make changes in antenna mhz; to Nome, AK KNOM -FM 96.1 mhz -May 7 applica- 350 T; change freq. to 94.9 change class system. Action May 12. tion of Catholic Bishop of Northern Alaska for mod C2 (per MM docket #89 -567). of CP (BPED- 910410ME) to change ERP: .088 kw Hereford, TX KPAN -FM 106.3 mhz -May 4 ap- FM's (H &V). plication of KPAN Broadcasters for mod. of CP Pago Pago, AS WVUV-FM 101.1 mhz -Forfeited Fountain, CO KBIQ(FM) 96.1 mhz -May 5 appli- (BPH- 9007231F) to change ERP: 7 kw (H &V). and cancelled app. of Radio Samoa Ltd. (BPH - cation of The Word in Music Inc. for mod. of CP , 820330AK) for CP for new FM: ERP: 9.36 kw H &V; TY (BPH- 891006MP) to change ERP: .51 kw (H &V), s ant. 1368 ft., TL: 1.1 mi. NE of Pago Pago, Alava ant. 614 m., class C3. Oakland, MD WGPT(TV) ch. 36-May 12 appli- Mtn.; SLRC: T.B.D, 14 16 13 - 170 41 12. Call sign Russell Springs, KY WQEG(FM) 92.7 mhz cation of Maryland Public Broadcasting Commis- deleted. Action May 14. - vis: 199 May 7 application of Twinlakes Communications for sion for CP to change ERP 240 kw; ant. m.; Bisbee AZ KZMK(FM) 92.3 mhz -Granted app. mod. of CP (BPH- 900419MT) to change directional TL: approx. 3.5 km SE of Deer Park, MD. (39 -24 -14 of Sierra -Pacific Broadcasters Ltd., debtor- in -pos- antenna; TL: south side of state road 80. 1.9 km - 79-17.37); antenna: SWR Inc. SWLPI6EC session (BMLH- 910409KC) for mod. of license from intersection of state roads 1729 and 80 at (DA)(BT). (BLH-801124AF) to change freq. from 92.1 mhz to bearing of 102.3 degrees E. Aguada, PR WOHA(TV) ch. 50 -April 20 appli- 92.3 mhz. Action May 13. Fairfield, ME WEZO(FM) 93.5 mhz-May 7 ap- cation of Auno Matos, dba Channel 50 TV for mod. Tuba City, AZ KTBA(FM) 97.9 mhz -Forfeited plication of Fairfield Broadcast Partners for mod. of of CP (BPCT- 871125KJ) to change ERP (vis): 500 and cancelled app. of Western Indian Ministries CP (BPH- 88101IME) to change ERP: 10.5 kw kw; ant. 415.75 m.; TL: Carretera 411 Ramel 30 km (BPI- 8703310X) for CP for new FM: ERP: 3 kw (H&V); ant. 152 m.; TL: Box 159 Middle Road, 8 Barrio Atalaya, AGUADA (18 -19 -07 - 67- 10 -48). (H &V); ant. 29 m.; TL: 1.1 km SE of center of Tuba Skowhegan, ME. City, SLRC: T.B.D. 36 07 54 - 111 14 59. Call sign Nashville WZTV(TV) ch. 17 -May 12 application deleted. Action May 14. Gladwin, MI WGDN -FM 103.1 mhz -May 5 ap- of Act Ill Broadcasting of Nashville Inc. for CP to plication of Apple Broadcasting Co. Inc. for CP to change ERP (vis): 3266 kw; ant. 354 m. El Dorado, AR KBLT(FM) 96.1 mhz -Granted

SERVICES

BROADCAST DATABASE 3 datawonld aw=Jr Yr1 epwM LPTV / TV Translator datawoPld Radio and Television System Design MAPS .4 Dir. ,f hL ffia. Larson 4 Jn /,nier,. /m . Detailed Interference Studies Transmitter and Studio Installation Coverage Terrain Shadowing AM, FM, TV. I-I-group databases Regional Directories Microwave and Satellite Allocation Studies Directories Coverage, allocation and terrain studies Maps Terrain Popcount Engineering and Installation P.O. Box 30730 301- 652 -8822 ' FCC research - - 627 Boulevard 800- 368 -5754 Bethesda. MD 20814 703 824 -5666 FAX: 703 824 -5672 301 -652 -8822 800- 368-5754 908 -245 -4833 Kenilworth, NJ 07033

Shoolbred Engineers Innr` 111111Ilalr1 SG Communications ssinsmealCorsultant, KLINE TOWERS tainIess,inc Towers, Antenna Structures TV /FM RF Systems Specialists & RF Measurements o Towers and Antenna Structures Engineering Installation System Tower New Towers, Antenna Structures P.O. Box 1013 Erection 8 Maintenance Robert A. Shoolbred, P.E. Engineering Studies, Modifications Columbia, S.C. 29202 800 -824 -7865 Tucson, AZ Inspections, Erection, Appraisals Tel: 803 251 -8000 - FAX 251 -8080 -5449 FL North Wales, PA 19454 800-874 Tampa, 215 699 -4871 FAX 699 -9597 215-699-6284 N. Wales, PA

. . Broadcast Video Tape FOR WORLDWIDE eC AnoHS,Ir,e. God S41rvk. EccNMrdPrices SATELLITE TRANSMISSION DE A nF SIGN 8 INSTALLATION SPECIALISTS T SERVICES CONTACT: LARCAN SOLID TRANSMITTERS STATE v vwi vi%a w 1DB COMMUNICATIONS GROW ALAN DICK ANTENNAS 8 COMBINERS SERVING BROADCASTERS 10525 WEST WASHINGTON BLVD LEBLANC & ROYLE TOWER SYSTEMS New CuoSy sock adorn Reloads ,FOR OVER FORTY YEARS BETACAM U- MA71C VHS CULVER CITY. CA 90232 -1922 14440 CHERRY LNNE CT. LAUREL MD 20707 213 -870 -9000 FAX: 213 -838 -6374 TEL. 301-49 52200 FAX: 301-498-7952 (405) 946-5551 1 -800- 888-4451

PROFESSIONAL/SERVICE TOWER NETWORK contact DIRECTORY RATES SERVICES DON'T BE A STRANGER BROADCASTING MAGAZINE To 3ioaocasungs 117 323 Readers. Do vay NATIONWIDE SERVICE 1105 DeSalas N.W. 52 weeks - 545 per insertion your Proiessponal o, Service Card nere It *id be St., 26 weeks - 560 per insertion seen by station ano cable Tv system owners Washington, D.C. 20036 and decision makers 13 weeks - 575 per insertion 989-8703 tot avellaWgtlia 1989 Readership Survey snowing 3 7 readers time typesetting charge WE STROBE LIGHT SYSTEMS per copy Phots: (202) 659-2340 There is a one of 520. Call (202) 659 -2340. SERVICE TOWERS AND ANTENNAS

48 For the Record Jun 1 1992 Broadcasting PROFESSIONAL CARDS

CARL T. COHEN, DIPPELL AND du Treil, Lundin & Raekfey, Inc. JONES_ CORPORATION LOHNES at CULVER A Sut.dary d AD. Ring. P C. Consulting Rdlo-TV Engineers EVERIST, P.C. CONSULTING ENGINEERS 1156 CONSULTING ENGINEERS 1019 191h Street, N.W., Suite 3110 15th. St. , N.W. , Suits 808 Washington, D.C. 200M 7901 YARNWOOD COURT Washington , D.C. 20005 1300 -L- STREET, N.W. SUITE 7100 Telephone: 202- 223.6700 SPRINGFIELD, VIRGINIA 22153 (202) 298-2722 WASHINGTON, D.C. AFCCE 20005 Nair ( 703 ) 569 -7704 AFCCE (202) 898-0111 MLMW ATCCS unu qu .,Urabel Member AFCCE

SILLIMAN AND SILLIMAN Nutlet, Larson & Johnson, Inc. HAMMETT le EDISON, INC. Jules Cohen & Associates, P.C. 8601 Georgia Ave. #910 co.inr4 Tekcommunications Engineer, CONSULTING ENGINEERS Consulting Electronics Engineers Silver Spring, MD 20910 Two Skyline Place, Suite 800 Box 280068 Suite 600 RODENT M. SILLIMAN. P.E. 5203 Leesburg Pike San Francisco, California 94128 1725 DeSales, N.W. (3011 519 -52$S Falls Church, VA 22041 Washington, D.C. 20036 HE(415) 342 -5200 Telephone: (202) 659 -3707 THOMAS S. SILLIMAN. P.E. 703 824 -5660 396-5200 Telecopy: (202) 659-0360 15121 53.9754 TAX 703-824-5672 (202) Member AFCCE Member AFCCE Member AFCCE Member N. Fr r F

CARL E. SMITH E. Harold Munn, Jr., Mullaney Engineering, Inc. HATFIELD & DAWSON CONSULTING ENGINEERS Cemem,y leioomarlCatiri (wooers CONSULTING ENGINEERS AM.FM -IV Engineering Consultants & Associates, Inc. Complete Tower and Rigging Services Broadcast Engmeenng Cons...'a,t5 9049 Shady Grove Court 4226 SIxTH AVE. N.W. "Serving Mr IMNrhwr Iadwrny Box 220 Gaithersburg, MD 20877 SEATTLE. WASHINGTON 98107 for over 30 Fear: Coldwater, Michigan 49036 301 -921 -0115 Box (206) 783.9151; Fac1imile: 12061 789 -9834 807 Bath. Ohio 44210 Phone: 517 -278-7339 Member AFCCE (216) 659 -4440 MEMBER AFCCE

F.W. HANNEL a ASSOCIATES STRUCTURAL SYSTEMS C.P. CROSSNO 8 ASSOCIATES JOHN F.X. BROWNE TECHNOLOGY. INC CONSULTING ENGINEERS & ASSOCIATES, P.C. Registered Professional Engineers 1. Cabot Goody. PE Ave PRESIDENT P.O. BOX 180312 525 Woodward 911 Edward Street Hills, MI TOWERS. ANTENNAS. STRUCTURES DALLAS. TEXAS 75218 Bloomfield 48013 Nos Tall Tonen. Eusrmg Towels (313)642 -6226 Henry, Illinois 61537 FM) Studies. Analysis. Design Modl(IcMmns. TELECOMMUNICATIONS (FCC. Washington Office (309) 364 -3903 Inspection.. Ereclon. Etc CHARLES PAUL CROSSNO, P.E. 6g67 Elm St. McLean. VA 22101 (7WI J56.9765 (202) 293 -2020 Fax (309) 364 -3775 1214) 321 -9140 MEMBER AFCCE Member AFCCE

IAWRENCf t. MORTON ASSOCIATES SEII.AEYER ENGINEERING D.C. WILLIAMS, I NISI MESA OARS LANE P.E. TECHNOLOGIES INC. Consulting Engineers Consulting n,¢w.uu on- NfMOAü ÇAUfORNM rMM Radio Engineer 110.0oINCo r ENGINSSINGIVMSULTANTS Member AFCCE IMMUNICn11ONS P.E. P.O. Box 356 Post 1888 Clarence M. Beverage LAWRENCE L. MORTON, Office Box AM FM TV McKinney, Texas 75069 Carson City, Nevada 89702 Laura M. Mizrahi APPLICATIONS FIELD ENGINEERING MEMBER AFCCE (714) 542-2056 (702) 885 -2400 P.O. Box 1130, Manton. N108053 Member AFCCE (609)98S.0077 FAX: (609)985-8124 (805) 733 -4275 / FAX (805) 733 -4793

Date! Corporation R George Jacobs STANLEY BROADCAST Radio /Tv Engineering & Associates, Inc. ENGINEERING BROADCAST CONSULTANTS 11117 Company Consulting Broadcast Engineers Applications Inspections Radio and Television "Serving BruedeASIers our 35 veers" Domestic 8 International i Member AFCCE Call Toll -Free Box 24601 8701 Georgia Ave. 969 -3900 Consultants: Norwood J. Panvne n, Pro . Tempe, Arizona 85282 (800) la OHO l b vier Lane Los Os os, Ca. 93402 Suite 410 Silver Spring, MD 1515 N Caus House Rd. Arlington, VA 22201 Ph. (805) 528 -1996 6 Fax: (805)528-1982 (301)587 -8800 20910 (602) 2648752

PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $45 per insertion 26 weeks - $60 per insertion 13 weeks - $75 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 app. of KIXK Inc. (BPH- 881I021E) for CP to change Borros 2 peak, 2.3 k south of Boqueron. Action May Channel 275C3 for Channel 275A at Cannelton, IN freq. to 96.1; change ERP: 100 kw H &V, ant.: 87.9 13. and modified license of WKCM -FM accordingly; allotted Channel 275A to Edinburgh as that communi- m., change to class Cl (per MM docket #87 -73). Burnet, TX KGZG(FM) 92.5 mhz- Granted app. ty's first local service. Filing window: July 7- August Action May 12. of Nolte Broadcasting Corp. (BMPH- 9111131D) for 6; substituted Channel 264A for Channel 274A at Avalon, CA KOUG(FM) 92.7 mhz- Dismissed mod. of CP (BPH- 890414MA as mod.) to change Beaver Dam, KY; and modified permit of app. of Catalina Radio (BMPH-9201311H) for mod. ERP: 3 kw (H &V); ant.: 91 m.; TL: 7.6 km north from WPVP(FM) accordingly; substituted Channel of CP (BPH- 860529MC new station) to change intersection of routes 29 and 2341, Burnet. Pet. to 28103 for Channel 281A at Campbellsville; and ERP: 3 kw (H &V); ant. 49 m.; TL: CAN tower near deny filed 5 -4 -92. Action May 12. modified license of WKCQ(FM) accordingly; substi- Oro 2, .4 mi ESE of Avalon. Informal objection Midland, TX KWHU(FM) 90.1 mhz- Forfeited tuted Channel 294A for Channel 264A at Horse dismissed 5- 13 -92. Action May 13. and cancelled app. of Radio Ministries for CP for Cave; and modified permit of WLMK(FM) accord- Cellpatrla, CA KSSB(FM) 100.9 mhz-Forfeited new FM: ERP: 3 kw H &V; ant.: 289 ft.; TL: .45 mi. ingly; substituted Channel 281A for Channel 272A and cancelled app. of Calipatria FM Inc. for CP for east of hwy 349, approx. 4 mi. SE of Midland; 31 55 at Carthage, TN; and modified license of new FM: ERP: 3 kw H &V; ant.: 163 m., TL: irrigation 35 - 102 03 03; SL: T.B.D., Midland. Call sign WUCZ(FM) accordingly; substituted Channel 271A dist. property SW of Calipatria; SLRC: T.B.D. 33 06 deleted. Action May 14. for Channel 281A at Lafayette. (MM Docket 91 -271 07 - 115 32 34. Call sign deleted. Action May 14. Moab, UT KOPI(FM) 96.7 mhz -Forfeited and by R &O [DA 92 -597] adopted May 14 by the Acting Allocations Oxnard, CA KXLM(FM) 102.9 mhz -Granted cancelled app. of Barksdale & Assoc. for CP for Chief, Branch.) app. of KEXT Broadcasters (BPH- 9203171F) for CP new FM; ERP: 3 kw H &V; ant. -161 m., TL: 653.5 St. Joseph, MN Proposed alloting Channel to change ERP: 5.8 kw (H &V) (as amended 3. 17- north 500 west, Moab, UT; SLRC: T.B.D.; 38 35 07 225C3 to St. Joseph as that community's first local 92); change ERP: 5.5 kw (H &V), ant.: 34 m. Action - 109 33 44; call sign deleted. Action May 8. service. Comments are due July 13; replies July 28. May 13. Richfield, UT KKWZ(FM) 93.7 mhz-Granted (MM Docket 92 -108, by NPRM [DA 92 -573) adopt- May 8 by Acting Chief, Allocations Branch.) Stockton, CA KFMR(FM) 100.1 mhz -Granted app. of Sevier Valley Broadcasting (BMPH- ed app. of Carson Group Inc. (BMLH- 901203KB) for 9103011G) for mod. of CP (BPH-870225I0 as Sulpher, OK Effective July 6, substituted Chan- mod. of license (BLH- 791221AJ) to increase ERP: mod.) to change ERP: 33.73 kw (H &V), ant.: 954 nel 265C2 for Channel 26503 at Sulphur and modi- 6 kw (H &V) (per MM docket #88-375). Action May m., TL: within Fishlake National Forest at Sunset fied license of KFXT(FM) accordingly. (MM Docket 13. Peak. Action May 13. 91 -343 by R &O [DA 92 -599] adopted May 14 by the Acting Chief, Allocations Branch.) Tallahassee, FL WVFS(FM) 89.7 mhz -Granted Charleston, WV WVNS(FM) 96.1 mhz -Granted app. of Florida State University (BPED-9104191B) app. of West Virginia TV and Radio Inc. (BPH- East Ridge, TN Effective July 6, substituted for CP to change ERP: 2.7 kw (V only); ant. 53 m. 911004IF) for CP to change ant.: 167.6 m.; change Channel 30003 for Channel 300A at East Ridge (V). Action May 13. TL: Mountain Drive, Upton subdivision, Jefferson and modified license of WJRX -FM accordingly. District, 7.5 mi. west of Charleston; 38 21 51 - 81 46 (MM Docket 92 -31, by R &O [DA 92 -572] adopted Knox, IN WUVX(FM) 89.3 mhz-Forfeited and 05; amended 2-20-92 to change ERP to 45 kw; ant. 7 Acting Branch.) Knox May by Chief, Allocations cancelled app. of Educational Broadcasting 157 m. Action May 13. Foundation (BPED- 860825MG) for CP for ERP: Huntsville, TX Proposed substituting Channel .376 kw H &V; ant.: 62 m., TL: hwy 10, 1.5 mi. west Powell, WY KNWY(FM) 104.1 mhz -Forfeited 279C3 for Channel 278A at Huntsville and modify- of "300 east road." Knox; SLRC: T.B.D.; 41 12 53 - and cancelled app. of Radio West Inc. (BPH- ing license of KVST-FM accordingly. Comments are 86 40 08; call sign deleted. Action May 8. 810812AF) for CP for new FM: ERP: 100 kw H &V; due July 13; replies July 28. (MM Docket 92 -113, by ant.: 1855.06 m., TL: 4.65 mi. west, 2 mi. south of NPRM [DA 92 -576] adopted May 8 by the Acting KIIK Fairfield, IA -FM 95.9 mhz -Granted app. of Cody, WY; SLRC: 912 Lane 11.5, Powell 44 29 Chief, Allocations Branch.) Galesburg Broadcasting Co. (BPH-91061118) for 48.5 - 109 9 21. Call sign deleted. Action May 14. CP to change ERP: 4.1 kw (H &V). Action May 6. Newton, IA KLVN(FM) 95.9 mhz-Granted app. of KCOB -KLVN Inc. (BPH-9201301B) for CP to ACTIONS change ERP: 5.1 kw (H &V). Action May 6. ALLOCATIONS Denied petitions to reconsider its Policy State- West Liberty, KY WLKS -FM 102.9 mhz- Grant- Dumas and Marianna, both Arkansas Effective ment. Standards for Assessing Forfeitures released ed app. of Morgan County Industries (BMPH- July 6, substituted Channel 29503 for Channel August 1, 1991. On its own motion, however, Com- 9112121H) for mod. of CP (BPH- 891222MG) to 296A at Dumas; and modified license of KXFE -FM mission adjusted Policy Statement to make base change ant.: 100 m.; TL: Ditney Ridge, approx. 15 accordingly; substituted Channel 287A for Channel forfeiture amount for failure to comply with pre- km NW of West Liberty. Action May 8. 295A at Marianna. (MM Docket 92 -22 by R &O [DA scribed tower lighting and marking requirements Lynn, MA WFNX(FM) 101.7 mhz -Granted app. 92 -598] adopted May 14 by the Acting Chief, Allo- $8,000 for all services. (Action by Commission May of MCC Broadcasting Co. (BPH -91100710) for CP cations Branch, Mass Media Bureau.) 14 by MO &O [FCC 92- 212].) to change coordinates and antenna radiation cen- El Dorado and Waldo, both Arkansas, and Upheld decision that home shopping stations are ter. 42 12 10 - 70 58 50. Action May 11. Bastrop, LA Effective July 6, substituted Channel subject to same children's programing require- Pentwater, MI WVKG(FM) 103.1 mhz - Forfeited 277C1 for Channel 276A at El Dorado; and modi- ments as other broadcasters. (MM dockets 90 -570 and cancelled app. of M -S Communications Inc. fied license of KAYZ accordingly; substituted Chan- and 83-670, Report DC -2115, by Commission May (BPH- 850712NH) for CP for new FM: ERP: 3 kw nel 247A for Channel 277A at Bastrop; allotted 14 by MO &O [FCC 92- 213).) (H &V); ant.: 328 ft., TL: SE corner-section 8 R 18 Channel 256A to Waldo. Filing window: July 7- Denied Media Access Project and Citizens Com- W/ T 15 N, Pentwater. SLRC: T.B.D. 43 42 13 - 86 August R 6. (MM Docket 89 -85 by &O [DA 92 -596] munications Center extension of time to file com- 28 50. Call sign deleted. Action May 13. adopted May 14 Acting Chief, Allocations by ments and replies in proceeding involving the reex- Branch.) Le Sueur, MN KOXA(FM) 96.1 mhz-Granted amination of policy statement on comparative app. of Waite Park Broadcasting (BMPH- 9111131F) Shingle Springs and Quincy, CA Effective July broadcast hearings. (GC docket 92-52, by Order for mod. of CP (BPH- 890707MA) to change ERP: 6, substituted Channel 270B for Channel 270B1 at [DA 92 -614] adopted May 18 by General Counsel.) 1.7 kw (H &V); ant.: 132; TL: 4.8 km on line bearing Shingle Springs and modified the license of KFIA- 310' true from intersection of state highways 93 and FM accordingly; substituted Channel 271A for Denied petition for reconsideration filed by West- 19, Jessenland Township, Sibley County, MN, Ac- Channel 271C2 at Quincy and modified license of ern States Broadcasting seeking reconsideration of fine imposed an tion May 14. KONG accordingly. (MM Docket 92-20, by R&O $1,000 for operating unauthorized FM broadcast booster station. (By Letter [DA 92- Bridgeport, NY WTKW(FM) 99.5 mhz-Granted [DA 92 -585] adopted May 12 by the Acting Chief, Allocations Branch, Mass Media Bureau.) 594] adopted May 13 by Chief, Field Operations app. of Francis G. Toce (BMPH- 9204211A) for Bureau.) mod. of CP (BPH- 890110MB) to change ant.: 97 Hawkinsville, GA Proposed substituting Channel m.; TL: st. rd. 31, .53 km W of Petrie Rd., east side 280C3 for Channel 280A at Hawkinsville and modi- Glendale, CA Ordered Southern California of Bridgeport. Action May 13. fying the license of WCEH(FM) accordingly. Com- Broadcasting Co., licensee of KIEV(AM) Glendale, ments are due July 13; replies July 28. (MM repeated viola- London, OH WCKX(FM) 106.3 mhz -Granted docket CA, to forfeit $10,000 for willful and 92 -112, by NPRM [DA 92 -574] adopted May 8 by of sponsorship identification rules. (Report app. of Sunrise Broadcasting of Ohio Inc. (BPH - tions Acting Chief, Allocations Branch.) Commission May 9109051M) for CP to change ERP: 6 kw (H &V); MM -612, Mass Media Action, by install directional antenna. Action May 12. Lincoln, IL Effective July 6, substituted Channel 15 by MO &O [FCC 92-221].) 230A for Channel 261A at Lincoln and modified hearing mu- New Lexington, OH WWJM(FM) 106.3 mhz - Healdsburg, CA Designated for six license of WESZ(FM) accordingly. (MM Docket 90- for a new FM station on Granted app. of Perry County Broadcasting (BPH - tually exclusive applications 523 by R &O [DA 92 -601] adopted May 14 by the 9108051A) for CP to change CHG ERP: 1.69 kw Channel 240A at Healdsburg; dismissed seventh Acting Chief, Allocations Branch.) (MM Docket 92 -111, by Order [DA 92- H &V; ant. 191 m. TL: state route 345, Clover Hill, application. 577] adopted May 7 by Chief, Audio Services Divi- Perry County. OH; 39 46 37 - 82 09 54. Action May Maroa, IL Effective July 6, allotted Channel 297A 12. to Maroa as that community's first local service. sion, Mass Media Bureau.) Filing window opens July 7; replies August 6. (MM Luquillo, PR WZOL(FM) 92.1 mhz-Dismissed Jupiter, FL Designated for hearing two mutually Docket 91 -344 by R &O [DA 92 -600] adopted by app. of Asn. PR Del Este d Los Advent de 7 Dia Acting Chief, Allocations Branch.) exclusive applications for new FM station at Jupiter. (BMPH- 9201071G) for mod. of CP (BPH- 9002011H) (MM Docket 92 -114, by Order [DA 92 -584] adopted to change ERP: 4 kw (H &V), ant.: 295 m., TL: Los Cannelton, IN, et al. Effective July 6, substituted May 11 by Chief, Audio Services Division).

SO For the Record Jun 1 1992 Broadcasting Fifth - Estater

KEITH LEON REINHARD

Ies a bit surprising that the head of Such was the beginning of Rein - one of the world's largest ad agen- hard's meteoric rise from copywriter cies speaks with little concern to chairman of Needham, and then about the current decline in advertis- chairman of DDB Needham when his ing. agency merged with Doyle Dane But Keith Reinhard, chairman and Bernbach in 1986. Along the way, he CEO of DDB Needham Worldwide, is came up with some of the most memo- not an advertising traditionalist. The rable lines in advertising history, most old way of thinking, says Reinhard, notably "You deserve a break today" puts the ad at the center of the uni- for McDonald's. verse, around which revolve other me- Some skeptics think Reinhard's un- dia activities, such as public relations, orthodox theories of integrated media promotion, packaging and direct mar- will be proved wrong when the econo- keting. Now, the idea has taken center my recovers. But advertising will nev- position, and advertising joins such er revert to the old ways, he main- aspects as promotion and marketing as tains, unless the media go back to extending out from that central idea. being just three networks and the That willingness to decrease advertis- stance, this system may not be such "seven sisters" women's magazines. ing in favor of integrating all media, great news for the medium. It is good Like many, Reinhard is waiting for the says Reinhard. "scares a lot of tradi- news, though, Reinhard assures, for media to fractionalize even more, and tionalists." his advertising clients. the more they splinter, the more Rein- It probably scares more than a few Commercial art was Reinhard's ini- hard believes his views will be justi- television executives as well. Rein- tial foray into the ad- fied. hard does not deny that television re- vertising business, As television itself Chairman and chief executive mains the most powerful medium in but was not to be the splinters into many officer, DOB Needham Worldwide creating brand image, but he main- avenue of his suc- Inc., New York; b. Jan. 20, channels, Reinhard tains it must be used as part of an cess. As a child 1935, Berne, Ind.; apprentice, does not believe that orchestra of media. And within the growing up in Indi- Alfekruse & Vowman, Fort will make it a less television section, broadcast television ana, he was fascinat- Wayne, Ind., 1954-55; keyliner, effective medium. must also share the stage with cable. ed by both the local Kling Studios, Chicago, 1957- People will still DDB Needham is one of the biggest sign painter and the 59; freelance art director and watch only a half filmmaker, 1957 -59; manager, cable users in the industry. merchandise posters dozen or so chan- tedinical communications Reinhard. who calls media "the that came into the nels, he says. The department, Magnavox Co., new creative frontier," maintains that grocery store where Fort Wayne, 1959 -61; creative challenge will be on the new way of thinking is demanded he worked. Com- account executive, Biddle Co, the part of agencies because the advertising business has mercial art seemed a Bloomington, III., 1961 -1964; like his to evaluate fundamentally changed since he first natural marriage of copywriter, Needham Harper & which channels are entered it in 1964 as a copywriter. the two. Reinhard Steers, Chicago, 1964-69; creative the most effective to Back then, the central concern was took a correspon- director, 1969 -1975; executive reach which target "what to say and how to say it." dence course in com- creative director, 1975 -1980; groups. president, 1980 -1982; Now, due to the proliferation of me- mercial art during One evolutionary chairman and CEO, Needham dia, the question is "when and where high school, and Harper & Steers/U.S., 1982 -84; change, though, to say it, then letting the answer to that worked for nearly 10 chairman and CEO, Needham might make Rein- question shape what and how." years in the field in Harper Worldwide, 198446; hard change his idea The Personal Media Network is one various studios, present position since 1986; m. of designing individ- of Reinhard's creations. It is a system though all the time Rose-Lee Simons, Nov. 7, 1976; ual messages for tar- used by DDB Needham to track a tar- trying to break into children: (from previous marriage) geted groups using get group's contacts with all forms of advertising. Christopher, 30; Timothy, 28; all forms of media: Matthew, 24; Jacqueline, 22; media throughout a typical day, and to He finally globalization. did, Geoffrey, 22; (from current He try to confront that group with media with Needham marriage) Rachel, 11; Elizabeth, 5. says, "If someone at every chance possible during those Harper & Steers said you can buy all 24 hours. In this system, TV is bought (then Needham Lew- of Europe, or get all only during the hours it fits into that is & Brorby). According to Reinhard, the world with one buy, and you could target group's life. With the increasing the interviewer took one look at his art design a message effective to every- number of alternatives to traditional samples and said, "Have you ever one, that could send this thing all the television viewing, VCR's for in- thought about a career in writing ?" way back to a mass media."

Broadcasting Jun 1 1992 Fifth Estater 51 Fates/ Fortunes

tising, ESPN Inc., Bristol, Conn., MEDIA SALES AND MARKETING named director of advertising. Filemon Lopez, director of adver- Rolf Pepple, David LaFountaine, director of tising sales, Comcast Cable Commu- general sales nications, Philadelphia, named VP, communications, WCBS -TV New York, manager, advertising sales. WBBM -FM Chica- joins Twentieth Television, Bever- go, joins co- ly Hills, Calif., as senior VP, advertis- John H. Scher, sales manager, ing Skyview Traffic Broadcast Network, owned WLTE(FM) and promotion, domestic televi- KENN(AM) Phoenix in same Minneapolis as sion. joins capacity. VP and general Joseph C. Tirinato has been manager. named senior VP, national sales and Kathy Muldoon- O'Rourke, from Linwood marketing, Television Bureau of KYKY(FM) St. Louis, Mo., joins KEZK- Pepple Lloyd, director, Advertising. He will head up TVB's AM-FM there as general sales man- budget and administration, Corpo- Top 200 National Advertiser Cam- ager. ration for Public Broadcasting, joins paign. Prior to joining TVB, he was Karen Parry, account executive, WETA -TV Washington as senior VP, president, worldwide TV distribu- KYTV(TV) Springfield, Mo., named finance, and chief financial officer. tion, MGM /UA Entertainment; day- national sales manager. time sales manager and prime time Gary R. Robinson, general man- account executive, ABC Television Bruce Baumhardt, general adver- ager, WEWS(TV) Cleveland, elected Network; and syndication division tising manager, KBL -TV Cable Ad- VP, Scipps Howard Broadcasting manager, ABC Film, United Artists vertising, Minneapolis, named cor- Co. and Paramount Pictures. He also porate director, national spot sales. Carolyn Barnaby -Merz, president served as president and CEO, South - Michael Weiss, VP, regional man- and general manager, WBBF(AM)- brook Television Distribution ager and director of sales, Durpetti & WBEE-FM Rochester, N.Y., joins Corp. Associates, New York, named re- co -owned woFx(FM) Fairfield, Ohio gional executive, Chicago and Minne- (Cincinnati), in same capacity. apolis regions, The Interep Radio Store, Chicago. Herndon S. Hasty, general manager, KYYS -FM Kansas City, Mo., John Burnett, from Home Sports named president and general man- Entertainment, Irving, Tex., joins ager, WDAF(AM)- KYYS -FM Kansas WDAF -TV Kansas City, Mo., as ac- City, Mo., succeeding Michael count executive. Costello, who resigned. Mike Camp- Marti Martin- Smith, local sales bell, general sales manager, KYYS, manager, WFYV -AM -FM Jacksonville, named station manager. Fla., named general sales manager. Richard G. Marschner, partner, Tirinato Taft Rob Robertson, senior account executive, WFYV- AM -FM, named local Media Services Group broadcasting Ron Taft, VP, creative director, sales manager. station brokerage and financial con- Rod Dyer Group advertising agency, sulting firm, joins WCLV(FM) Cleve- Los Angeles, joins Columbia Pic- land as executive VP and general tures Television Distribution, Bur- manager. bank, Calif., as VP, creative direc- PROGRAMING David Wells, acting general man- tor, responsible for developing print ager, Southeast Michigan system, and on -air advertising campaigns. Anthony J. Lynn, president, inter- Comcast Cable Communications national TV distribution and world- Inc., Sterling Heights, Mich., named Dan Levinson, VP, advertising wide pay TV, MGM -Pathe Com- general manager. and promotion, Home Box Office munications Co., joins Playboy Inc., New York, named VP, field Entertainment Group, Hollywood, Shirley Walker -Carter, sales marketing and sales development. manager, WWDJ(AM) Hackensack, as president and executive VP, Play- N.J. (New York), named general Greg Moloznik, VP, Midwest re- boy Enterprises Inc. manager. gional area manager, Petry Television James M. Taylor, counsel, Twen- Les Tuttle, general manager, KFIZ- Inc., joins Turner Broadcasting tieth Century Fox, Beverly Hills, (AM)-WFON(FM) Fond du Lac, Wis., Sales Inc., Chicago, as account execu- Calif., named VP, legal affairs. Jo tive, joins KCUE(AM) -KWNG(FM) Red syndication advertising sales. Gard, assistant controller, CBS /MTM Wing, Minn., in same capacity. Shari Leventhal, manager, adver- Studios, joins Twentieth Televi-

52 Fates & Fortunes Jun 1 1992 Broadcasting sion, Beverly Hills, Calif., as manager, TV production accounting. TELEMUNDO ACQUIRES UNIVISION'S BLAYA Joaquin Blaya has been appointed president and CEO of the Telemundo Group Inc., New York. A 22 -year Spanish broadcasting veteran, Blaya vacates his position as president of the larger Univision Holdings Inc., which is a rival of Telemundo's. Saul P. Steinberg, chairman of the board of directors of Telemundo, said: "Joaquin Blaya is a consummate professional. His commitment to U.S. Hispanic viewers is paramount, and he represents an exciting new chapter in Telemundo's development." The Santiago, Chile, native began his Frank Tarses broadcasting career in the U.S. with Miami - Edward (Ted) Frank, VP, current based Univision (then Spanish International comedy programs, NBC Entertain- Network [SIN]) in 1970. He was named ment, Burbank, Calif., named VP, sales manager of WLTV(TV) Miami in 1972, current series programs. Jamie and was elevated 'to general manager two Tarses, director, comedy develop- years later. Appointed president of Univision ment, NBC Entertainment, named Network in 1988, Blaya has held his most VP, comedy development. recent office since 1991. Sid Beighley, Univision was recently purchased for $550 million from Hallmark VP, Southwest Cards Inc. by a group including Venevision, Grupo Televisa, and enter- sales manag- tainment investor A. Jerrold Perenchio. The acquisition is awaiting ap- er, Viacom En- proval from the FCC. owners have indicated that most of the production will terprises, Dal- Univision's new las, named VP, be done by Televisa and Venevision. -Js Midwest sales manager, Chica- Springs), joins wIXV(FM) Savan- Maia Carroll, weekend anchor and go. nah, Ga., in same capacity. general assignment reporter, KSBW(TV) Salinas, Calif., named Appointments Lewin, former promotions Joel 6:30 and 11:30 a.m. anchor. Beighley at Grundy World- manager, Phoenix Integrated, Tarry- wide: Reg Watson, senior VP, se- town, N.Y., joins Raycom Sports Steve Schwaid, news director, rialized drama, Sidney, named presi- and Entertainment, Charlotte, N.C., WGME -TV Portland, Me., joins dent; Peter Pinne, senior VP, as assistant director of programing. WVIT(TV) New Britain, Conn. production, The Grundy Organization, (West Hartford), in same capacity. Los Angeles, and Fran Calderone, Mark Staycer, morning air person- Matt Malyn, 11 p.m. executive producer, Dangerous Women, and ality, WKLT -FM Kalkaska, Mich. (Tra- producer, WKYC -TV Cleveland, joins production consultant, Grundy Pro- verse City), joins Satellite Music KOLD -TV Tucson, Ariz., as news ductions Inc., Los Angeles, named Network, Dallas, as weekend air per- director. VP's, serialized drama, and Mike sonality, Country- Coast-to -Coast Murphy, VP, serialized drama, Grun- and Pure Gold oldies formats. Connie Colla, weekend weather - dy Europe, London, named senior caster and reporter, KUSI -TV San Die- VP, serialized drama, Berlin and NEWS AND PUBLIC AFFAIRS go, Calif., joins KPNX(TV) Phoenix Netherlands. in same capacity. Joan Teitelman, account execu- AI Goldstein, news director, Kevin Roy, general assignment re- tive, Group W Satellite Communica- KRON -TV San Francisco, resigned and porter, KCRG -TV Cedar Rapids, Iowa, tions, and Michael J. Daraio, will be succeeded by Alan Holzer, joins WHAS -TV Louisville, Ky., in sports account executive, CBS -TV, news director, KMOV(TV) St. Louis, same capacity. join USA Network, New York, as Mo. Terri Mershon, news director, Eastern sales account executives. Tony Ballew, news director, WIVB- KHAS -TV Hastings, Neb., joins Mauro A. Sardi, VP, special proj- TV Buffalo, N.Y., joins WKYC-TV KOLR(TV) Springfield, Mo., as re- ects, Warner Bros. International Tele Cleveland as assistant news direc- porter. vision Distribution, Burbank, tor. Calif., named VP, international pay Michael O'Neil, senior news pro- Karla Olsen, anchor and producer, TV special projects. operations and ducer, KOLD-TV Tucson, Ariz., joins KAKE -TV Wichita, Kan., joins WTMJ- Hilary Schacter, director, original WOTV(TV) Grand Rapids, Mich., as TV Milwaukee as producer. programing, USA Network, New 5:30 p.m. producer. Jim Hale, sports reporter, WTKR- York, named supervising producer, Jameson Wong, anchor and re- TV Norfolk, Va., named sports direc- USA: Up Night. All porter, WLAJ -TV Lansing, Mich., joins tor. Bob Matthews, from Mark Blake, program director, KTXL(TV) Sacramento; Calif., as re- WLOV(TV) Tupelo, Miss., joins WTKR- KATM -FM Pueblo, Colo. (Colorado porter. TV as sports reporter and anchor.

Broadcasting Jun 1 1992 Fates & Fortunes 53 tor, KATC(TV) Lafayette, La., joins (AM) Coatesville, l?a. He later TECHNOLOGY WTWO(TV) Terre Haute, Ind., as worked at Philadelphia's WIBG(AM), public service director. WPEN(AM) and WCAU(FM) before Mike Howey, VP, director of engi- WCBS in 1975, first as new di- Ray Cleaveland, creative director, joining neering, KOCO -TV Oklahoma City, and as full -time KSBW(TV) Salinas, Calif., named se- rector eventually WSB -TV WCBS joins Atlanta as chief engi- nior creative services director. news anchor. news director neer. Harvey Nagler described Franklin Pennington, promotion di- will project manager, Jeanne as "superb broadcaster, one who Jack Fenster, rector, WGNT(TV) Portsmouth, Va., Scientific- Atlanta Inc., Atlanta, be missed by both our staff and our named promotion and community listeners." named manager, operations and relations director. programs, Broadcast Radio and Data Dan Enright, Systems unit. 74, TV game Appointments at KNXV -TV Phoenix: ALLIED FIELDS show pioneer, died May 22 of Sandra Hernandez, master control Robert former presi- J. Wussler, cancer in Santa operator, named master control su- dent, CBS Inc., senior executive VP, Monica, Calif. pervisor; Jon Peters, intern, named Turner Broadcasting Inc., and pres- Getting his master control operator, and Mark Video Enter- ident and CEO, Comsat start in WNYC(AM) Hagerty, formerly with Al Collins The Na- prises, named recipient of New York's Graphic Design School, named vi- tional Television Arts and Academy of engineering/pro- deographer and editor. Sciences Trustees' Award. Enright graming de- A. Kim Youngblood, from Ohmite Robert L. James, president and partment in early 1940's, he later Manufacturing Co., joins Switchcraft CEO, McCann Erickson Worldwide, moved to WOR(AM) New York. In Inc., Chicago, as Western regional named chairman of corporate advi- 1947, Enright and partner, announcer sales manager. sory council at National Captioning Jack Barry, formed Barry & En- John F. Phelan, director of techni- Institute, succeeding Frank J. right Productions, which Enright con- cal markets, Shure Brothers Inc.,.Ev- Biondi, president and CEO, Viacom tinued to run until his death. They anston, Ill., named general manag- International Inc. produced game shows including Juve- er, international marketing and sales. Stanley A. Zuckerman, senior nile Jury, Tic Tac Dough, Dough Re Mi, Twenty One and Concentra- Alec Shapiro, senior VP, Ruder - Foreign Services Officer, United tion. to Finn, joins Panasonic Broadcast & States Information Agency, Wash- After admitting congressio- Television Systems Co., Secaucus, ington, named coordinator for Foreign nal investigators in 1950's that they N.J., as general manager, marketing. Information Policy at Department had coached game show contes- of State. tants, Enright and Barry were cleared of any deceptive practices: practice Lawrence SpottedBird, analyst, PROMOTION AND PR was not illegal at time. Resurrecting Indian health service, Department of company in 1975, Enright went on Jeni Cardin, freelance video writ- Health and Human Services Agen- to launch The New Tic Tac Dough, er, producer and production assistant, cy, Rockville, Md., joins Native The Joker's Wild and Break the Sprint, joins WDAF -TV Kansas City, American Public Broadcasting Bank. More recently he produced Car- Mo., as manager of public relations Consortium, Lincoln, Neb., as devel- oline? for CBS's Hallmark Hall of and special projects. opment of marketing manager. Fame. Survivors include his wife, Connie Scholz, director of adver- 1991 American Medical Reporting Stella; daughter, Erica, and son, tising and public relations, Reuben H. Awards went to 20/20, ABC -TV's Don. Donnelley Corp.'s Mid -Atlantic re- Stone Phillips, Claudia Pryor - Marshall Thompson, 66, TV ac- gion, joins Comcast Cable Communi- Malis and Victor Neufeld in televi- tor, died in Detroit of congestive heart cations Inc., Philadelphia, as public sion category and WBUR(FM) Bos- failure May 18. Thompson had relations director. ton's David Baron in radio category. stints in CBS's Angel (1960-61) and Amy Felber, assistant press secre- Sandra Butler -Jones, VP, broad- Daktari (1966 -69). Most recently tary, Senator Bill Bradley (D- N.J.), cast operations, WUSA(TV) Washing- he was producing and directing docu- joins SportsChannel New England, ton, named recipient of Esther Van mentary series, Orphans of the Woburn, Mass., as public relations Wagoner Tufty Award from D.C. Wild. coordinator. Chapter of American Women in Dan Mallinger, 65, former execu- Radio & Television Inc. Barb Hogan, freelance designer, tive director, Pittsburgh local of Atlanta, and Paul Markowski, from American Federation of Television and Radio Artists, died of cancer May KHTV(TV) Houston, join WSB -TV DEATHS Atlanta as graphic artists, creative ser- 24 in Mt. Lebanon, Pa. He began vices department. Tom Franklin, 47, CBS(AM) New broadcasting career on Armed Forces York newscaster, died over Memorial Radio in Germany at end of World Joe Hoffman, production director, Day weekend in apparent suicide. War II. Memorial contributions may WZTR(FM) Milwaukee, named promo- He was found shot to death at his Pis- be sent to: Dan Mallinger Scholar- tion director. cataway, N.J., home. Franklin be- ship Fund, c/o AFTRA, 625 Stanwix Karen Granato, promotions direc- gan his radio career in 1966 at wcoi St., #2007, Pittsburgh, Pa. 15222.

54 Fates & Fortunes June 1 1992 Broadcasting MondayaMemo "We can no longer claim that we have a recession proof industry.' ,

Most of us in this business are accustomed to seeing makes less sense to invest (advertise) in a recessionary only revenue growth. Our usual concern has al- environment and more sense to utilize less expensive, short- ways been whether the growth of total advertis- term methods such as sales promotions. ing, of our media or of our particular network, station, Consumer confidence has never been so low, and etc., would be 4%-or perhaps 8%-a year. We then advertisers are discouraged from spending. This explana- developed our financial and strategic plans based on these tion comes from economists, like myself, who seek more projections. Suddenly, revenue growth for most conven- technical explanations, via measures such as the Consum- tional broadcast properties turned negative for the first er Sentiment Index. The consumer has never been so time most of us can remember. Why? Will it happen pummeled by downsizing, and the Index indicates he is again? What can we do about it? living in a constant state of fear. In The first thing I want to deal with is response to these unfavorable develop- the general observation that total adver- ments, the consumer has tried to re- tising and most major media contracted trench by paying off debts and not do- in 1991 simply due to the recession. ing additional borrowing. The economy has gone into recession The increasing presence of substi- on many occasions, and in the last two, tutes has hurt some media severely. 1980 and 1982 -83, total ad revenues Barter syndication and network cable and those of its components expanded. advertising have developed since the Most previous recessions were, if not early '80s, and they are, at least to longer than the current one, certainly some extent, considered a suitable re- deeper. Therefore, the statement that placement for network and national the recession was responsible does not spot television. It does make some explain why our industry was severely sense in a recessionary environment to affected, provides no direction as to the substitute lower CPM -priced products impact of future recessions and does (cable TV, barter syndication) for the not encourage the development of strat- A commentary by Layton Franko, president, higher -priced products (network TV, egies to prevent it from reoccurring. Media Economics, Bethpage, N.Y., and spot TV). This was done during the Let's look at some recent develop- former ABC chie/ economist recession, and it explains the good ments in the media industry and find explanations why the growth of network cable and barter syndication in 1991. industry has suddenly become more vulnerable to the Now let's speculate on the impact of future economic business cycle. downturns on our industry. We can no longer claim we The importance of advertising in the economy has not have a recession -proof industry. I do not think the next grown since the mid 1980's. This may be hard to accept, recession will hit us as hard as this one because it is but it is supported by the data. The contributions (percent- unlikely that consumer confidence will be as negative as ages) of advertising to GNP reached their highest level in the it now is. However, stations or networks with a solid mid 1980's, about 2.4 %, and have not grown since. This is base of durable goods and service advertisers (autos, in sharp contrast to development in previous decades. appliances, airlines, etc.) will become increasingly vul- The best explanation for this development is through nerable because these advertisers have demonstrated a the vast restructuring going on industry. Mergers, debt willingness to cut back dramatically on spending when leveraging and downsizing have become buzzwords. times are bad. There is almost a cause -and -effect relationship here, with The last major question concerns what our industry can high debt levels resulting in all expenses (including adver- do about the developments that caused negative growth in tising) being closely re- examined, if not reduced. 1991. The only answer, I believe, lies in self -promotion. Advertising has become more of a short -term expense Each station or network must distinguish itself so that its and less of an investment. This is a logical extension of the competitors are no longer viewed as perfect or near substi- first point. Large, publicly owned corporations have become tutes. These promotions (mostly via presentations) should increasingly short-mn, bottom -line oriented, and all types of not be of the generalized type used by trade associations cost cutting are considered appropriate and are being justi- but should be targeted to each industry. They must address fied as internationally competitive. Most media decisions are the previous cause/effects for brand that are heavily adver- made by brand managers who typically spend only two years tised on that station or network, much as network televi- or so on their product and must produce a strong bottom line sion did in the early '50s, and they should portray the if they wish to move up in the organization. Given this, it CPM's reach and demos unique to it.

Broadcasting Jun 1 1992 Monday Memo 55 Broadcasting o - Gtr

Tribune Broadcasting Co. agreed local market, which is what the net- last week to purchase D &D Broad- NSS POCKETPIECE works had proposed. Affiliates -while casting's KOSI(FM)- KEZW(AM) Den- against any repeal -had proposed (Nielsen's top ranked syndicated shows for ver for $19.9 million, pending FCC the week ending May 17. Numbers represent safeguards of 5% national and 25% approval. Wayne Vriesman, Tri- aggregate rating average/stations-% coverage) local. The FCC is expected to take bune's radio group VP, called the pur- 1. Star Trek 12.1/245/98 up the issue at its June 18 meeting. 2. Wheel Of Fortune 12.0/22698 chase "the first step in a long -term 3. Jeopardy! 10.5218/98 Justice Department also filed at strategy to expand our radio group." 4. Oprah Winfrey Show 10.0/231'98 the FCC, saying it "supports elimina- 5. Entertainment Tonight 7.9/19296 Because Tribune owns KWGN -TV 6. Married...With Children 7.5/17695 tion of the rules prohibiting all Denver, the purchase will require a 7. Wheel Of Forutne -wknd 7.2191/81 crossownership between cable sys- 8. A Current Affair 7.0/178/95 waiver from the FCC of its "one -to- 9. Donahue 6.5.231/99 tems and TV networks." a- market" rule. 10. Inside Edition 6.3/138/90 11. Cosby Show 6.1 202 97 12. Hard Copy 5.3/175/91 WFAN(AM) New York morning per- Three Capcities /ABC O &O's- 13. Sally Jessy Raphael 5.221198 sonality Don Imus reportedly signed 14. WKRP to Cincinnati 4.9/235/98 KABC-TV Los Angeles, KTRK -TV Hous- 15. Star Search 4.8 194 97 ,ÿ a five -year contract last week that ton and KSFN -TV Fresno, Calif. - will pay him $3 million per year to re- and the CBS affiliate in Tallahassee, main with the Infinity station. Infin- Fla., WCTV, were hit last week ity President Mel Karmazin had no with FCC complaints alleging comment on published reports of overcharging candidates in vio- even greater significance in light of the new contract, said to be second in lation of the agency's lowest -unit- the FCC's Mass Media Bureau rec- the New York market only to How- charge rules. ommending relaxing the ban to allow ard Stern's estimated $3.5 million sal- the three broadcast networks to ary with Infinity's WxRK(FM). Talks between networks and acquire cable systems serving up to their affiliates on network -cable 10% of the nation's homes passed Pay -per -view summer Olympics crossownership have taken on an and up to 50% of homes passed in a Triplecast will place its promotional emphasis on cable spots in the final weeks leading up to the games, ONE DOWN, LOTS TO GO FOR MFJ with more than 2,000 spots sched- BILL uled on the national cable networks House Judiciary Committee Chairman Jack Brooks's (D -Tex.) Antitrust alone. The Triplecast's $40 million Reform Act (H.R. 5096), aimed at blocking monopolistic practices by promotion effort will also use a number the regional Bell operating companies (RBOC's), passed the Economic of primarily 60- second spots during and Commercial Law Subcommittee by a 10 -6 vote last Thursday (May NBC programing, including Olympic 28). But the bill faces many hurdles before it can become law. Showcase, Wimbledon, the NBA H.R. 5096, designed to replace the modified final judgment, the AT &T finals and late night and select prime breakup consent decree, would establish strict entry tests and waiting time series(L.A. Law, Cheers, periods of between three and seven years for RBOC entry into informa- Seinfeld, Wings and Quantum Leap). tion services, telephone equipment manufacturing and long- distance ser- There will also be a five -minute info - vice. mercial adjacent to game one of the Several subcommittee members complained that the bill, introduced on NBA finals. May 4, was being rushed through committee without hearings. Others said they would support amendments to significantly alter the bill's wait- Rupert Murdoch, CEO of News ing periods and entry tests when it reaches full Judiciary committee. Corp. and owner of Fox Broadcasting House Energy and Commerce Committee Chairman John Dingell (D- Co., submitted a six -page outline Mich.) and Commerce Secretary Barbara Franklin also stand in the way on the future of broadcast televi- of the bill's enactment. Dingell asked House Speaker Thomas Foley (D- sion at the request of Senator John Wash.) for joint jurisdiction of the bill once it passes the Judiciary Commit- McCain. "The number -one action that tee because of its potentially great impact on communications regulation. the Congress can, and we believe That could add weeks to the process during a short legislative year. must, take to assure the future of Franklin listed several objections to the bill and said she would recom- over -the -air broadcasting is to re- mend a presidential veto if it passes. nuts peal the cable compulsory license," Murdoch said. Fox is among the

56 In Brief Jun 1 1992 Broadcasting leading supporters of H.R. 4511, a bill regulatory policy, it was an- on June 5), has named Peter to gradually eliminate the license nounced last Friday. In the newly cre- Roth president of production at by the early 2000's. Murdoch also ated post, Brenner will be primarily Twentieth. Roth comes over from asked for congressional elimina- responsible for representing NCTA Steven J. Cannell Productions, where tion of the FCC financial interest and before the FCC. Brenner is now di- he has been president since 1986. syndication rules. TV program pro- rector of the communications law pro- Also, Stuart Sheslow, Twentieth ex- ducers are currently barred from own- gram at UCLA School of Law. ecutive VP of creative affairs, has ing broadcast networks but not ca- NCTA Deputy General Counsel Mi- resigned to form his own production ble networks. "We don't think chael Schooler was named gener- company. Much of his develop- communications policy was ever al counsel with increased responsibil- ment and production responsibilities intended to be skewed against the ity in handling the association's will be assumed by Roth. free medium," Murdoch said. corporate legal affairs. The two divide the title of Brenda Fox, who left ABC and ESPN will hold a press The Attorney's office in Los U.S. NCTA earlier this year to join Dow, conference this Wednesday (June 3) Angeles has apparently put a "hold" Lohnes & Albertson. to announce their acquisition of on subpoenas delivered to TV sta- TV rights to the 1994 World Cup two weeks for unaired foot- The FCC granted Kelly Broad- tions ago soccer tournament. age of the Los Angeles riots casting's KCRA-TV Sacramento, (BROADCASTING, May 25). According Calif., a 30-day waiver of the Offering a few "random thoughts," to KABC -TV attorney Jody Zucker, prime time access rule while the in a lunch address last Friday at the the federal government will only seek commission decides whether to network's annual affiliates meeting specific outtakes pertinent to grand grant KCRA -TV's request for a PTAR in New York, CBS Chairman Laur- jury investigations. Zucker said he did waiver for another year. KCRA -Tv ence Tisch said he believed in not know what criteria the federal said a waiver was necessary to avoid the "partnership" between the net- authorities would use to choose the viewer confusion while the station work and its affiliates, and "we specific outtakes, but emphasized waits for an FCC decision. believe in compensation." Tisch's statement brought applause from that stations would fight any request. Capital Cities /ABC asked the the affiliates in the audience, and FCC to enlarge its proceeding for Dan Brenner, one -time aide to for- chuckles as well, because the net- reviewing waivers of the radio - mer FCC Chairman Mark Fowler, is work was scheduled to offer a plan on TV crossownership rule to TV licens- returning to Washington in late Saturday that would reduce its ees who propose to acquire more June to join NCTA as VP, legal and overall compensation payout. High - than one radio station in the same ser- level CBS executives confirmed vice in a community. the proposal, although details were Confirming previous reports sketchy at deadline. One execu- (BROADCASTING, May 25), Steven tive insisted there would be no Bell, newly installed Twentieth across- the-board percentage re- Television network television presi- duction; instead, future compensation dent (who will be officially leaving payments would be tied more his GM post at KTLA -TV Los Angeles closely to station performance.

ABC's Barbara Walters conducted an in-depth interview in Dallas with undeclared presidential candidate Ross Perot that was to be broadcast last Friday night on 20/20. The piece also included the first television interview with Perot's wife, Margot.

In an effort to raise money to help fight multiple sclerosis, Todd Hepburn of The Ted Hepburn Co. media brokerage will be riding in the Society -Ameritrust MS -150, a two -day, 150 -mile bicycle trip from Cincin- nati to Columbus, Ohio, June 27 -28. He's shown here getting in shape in front of the Voice of America antenna farm north of Cincinnati. Hepburn has raised over $3,000 in pledges from the broadcasting industry. Anyone interested in pledging may contact him at (513) 791 -8730.

Broadcasting Jun 1 1992 In Briet 57 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE a

added a caveat that we would underline with red pencil. DEJA VU ALL OVER AGAIN The guidelines will have meaning "only if the military resists the temptation to set them aside during actual wartime operations," he said. As with other rules of war, The rock -throwing occupants of the glass houses of when the bullets fly, often so do plans and strategies. Only Congress never cease to amaze us. If they would put if the military's practice holds up under fire will the new half as much effort into battling a four -trillion -dollar principles have real meaning. The new guidelines are a deficit (talk about indecent) as they do trying to get up a step forward, but it is too early to declare them a victory. game of kick the First Amendment, maybe we could pass a 24 -hour ban on back -breaking debts. As it is, Senator Robert Byrd (D- W.Va.) plans to introduce next week, and the Senate is expected to pass, an amendment attached to a IN THE LOOP CPB appropriations bill that would restrict the current "safe harbor" for indecency to midnight -6 a.m. for com- roject Charlie, the videotape recycling project mercial and noncommercial stations alike (see story, staffed by the disabled (BROADCASTING, May 18), "Top of the Week Forget that a court in 1987 stayed "). appears to be an idea whose time has come. Thirty - an FCC attempt to do the same thing for lack of ample plus heavy users of cassettes (the TV industry duplicates for the forget that the lower courts justification change, 20 million nonbiodegradable cassettes monthly, according laughed at, and the Supreme struck down, a near Court to the project directors) were signed up at launch two identical effort to the process with a 24 -hour end -run weeks ago, including HBO, Viacom, Columbia, Turner indecency ban that was barnacled to a budget bill, forget and Fox. If the response to this magazine's story on the that the FCC vacated an indecency fine because even its project is any indication -Comcast Cable in Philadelphia, 10 p.m. start time the harbor was in doubt (the original for the statewide Texas A &M agricultural communications commission considers 8 p.m. -6 a.m. the safe harbor for center and a reader with his own case of videotape over- indecency). load all contacted us for more details -there will soon be the passes, bet the farm it be If amendment will chal- many more names on the list. We hope so. lenged. We're sure the FCC has some supporting material We encourage stations to make room for the 30- second lying around with which it may try to prop up the Byrd PSA.on the project now available through Cycle Sat Inc. amendment, is and unless several but if past prologue, (a corporate sponsor of the project's founder, Alternative courts do an about -face, the should be stayed amendment Community Training). Similarly, we urge all broadcasters and overturned. it's one more wor- eventually Meanwhile, who can make use of this recycling program to do so (the ry broadcasters could do without. number for information is I -800- 359- 4601). Contributions of tapes are tax deductible, as are shipping charges. Con- tributions toward cleaning up the environment and helping A PATCH OF BLUE employ the disabled -although not quantifiable -are of even greater value.

There was good news on the journalism front last week. First was that the Justice Department ap- peared to be backing off its blanket subpoena of unaired L.A. riot footage (see "In Brief"), although the question of selective subpoenas remains. The second was that the New York State Assembly is close to passing a new bill to reinstate cameras in the state courts. A three - year test of coverage expired a year ago, and although all evidence pointed to it as a success, the legislature and governor had failed to get their acts together to extend the coverage. They have now apparently found common ground, and a new bill appears imminent. It's about time. The third bright spot was that the Pentagon released new guidelines for media coverage of battle zones that provide journalists with more access and greater freedom. Radio -Television News Directors Association President Drawn for BROADCASTING by lack Schmidt David Bartlett went so far as to call it a breakthrough in relations between the military and the press, although he "Meet your summer replacement."

58 Editorials Jun 1 1992 Broadcasting IR r, ri

1 Good reports are coming from all over.

1A, fy

I í1;1Iil i 111 INIIII. i u illiti tlt,t It'? uxhcrto,la to NV it t!stkle0 's one tliing

er age trade m azi _ - an cost you a custoner ¿:.B Full HOUSe ,qnv¡.:1nI Non 1T _`°° p tN. t Off-rletWC - w dormance. fO.Ny.iM6uO5NM1 1lMM!AiM1M 11111\( tlll 11 H 1 a 5N é

TIED

UTON mP . fN

own Of .1 91' laM A. 1 w-anw..w. )uV .. cp, Ñ 9 s dn ¡d./JOIf. .. There is nothing average about Broadcasting. It ranks #1 among its readers as the "most credible" industry trade magazine. It ranks #1 in advertising lineage. It ranks #1 in circulation. It is read by more TV and Radio General Managers than any other trade magazine. And, when given a choice of only one trade magazine to read, Broadcasting was, by far, the number one choice -63% more than its nearest competitor. Average it is not. Broadcasting ii Nothing even comes close. Source:1991 Summit Research Group Survey TV General Managers Purchasing Decisions and Publication Reading Habits. 1991 RMS Survey of TV and Radio General Managers.

New York Washington D.C. Hollywood Lewis Edge 6t. Assoc. Yukari Media Inc. (Japan) (212) 340-9860 (202) 659-2340 (213) 463-3148 (609) 683-7900 (06) 925-4452 Fax (212) 340 -9869 Fax (202) 293 -3278 Fax (213) 463 -3159 Fax (609) 497-0412 Fax (06) 925-5005 GET YOUR PLAIN PAPER FAX FROM THE #1 IN FAX.

If you're buying plain paper fax, you need Sharp Thinking. Sharp Thinking created the world's first desktop color fax. And the first truly affordable, high -quality plain paper laser fax. And now, the highly productive, highly versatile Sharp F0 -6100 plain paper laser fax. With super- fine resolution, 400 dpi printing and smoothing feature. Ultra -fast transmission time. Ultra- efficient dual access and memory functions. Even a unique remote diagnostics capability that can calf for its own service. That's Sharp Thinking. It's built into every Sharp fax. And made us the best -selling fax products in America, 5 years in a row. So when you're buying plain paper fax, think "1 in fax. Think Sharp. For more information call: SHARP FROM SHARP MINDS COME SHARP PRODUCTS

BANKING SYSTEMS CALCULATORS CASH REGISTERS COLOR SCANNERS COMPUTERS COPIERS FACSIMILE LASER PRINTERS TYPEWRITERS WIZARD ORGANIZERS