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“Global Journal of Management and Business Research” 5Th, Cambridge (Massachusetts), Pin: MA 02141 Reading License, Which Permits Restricted Use Online ISSN : 2249-4588 Print ISSN : 0975-5853 Jordanian Commercial Banks Pakistan Telecom Industry Consumer Softdrinks Market Rising Tide Lifts all Boat VOLUME 13 ISSUE 3 VERSION 1.0 Global Journal of Management and Business Research : E Marketing Global Journal of Management and Business Research : E Marketing Volume 13 Issue 3 (Ver. 1.0) Open Association of Research Society © Global Journal of Global Journals Inc. Management and Business (A Delaware USA Incorporation with “Good Standing”; Reg. Number: 0423089) Sponsors: Open Association of Research Society Research. 2013. Open Scientific Standards All rights reserved. Publisher’s Headquarters office This is a special issue published in version 1.0 of “Global Journal of Management And Business Research.” By Global Journals Inc. Global Journals Inc., Headquarters Corporate Office, All articles are open access articles distributed Cambridge Office Center, II Canal Park, Floor No. under “Global Journal of Management And Business Research” 5th, Cambridge (Massachusetts), Pin: MA 02141 Reading License, which permits restricted use. United States Entire contents are copyright by of “Global USA Toll Free: +001-888-839-7392 Journal of Management And Business Research” unless otherwise noted on specific USA Toll Free Fax: +001-888-839-7392 articles. Offset Typesetting No part of this publication may be reproduced or transmitted in any form or by any means, Open Association of Research Society, Marsh Road, electronic or mechanical, including photocopy, recording, or any information Rainham, Essex, London RM13 8EU storage and retrieval system, without written United Kingdom. permission. The opinions and statements made in this book are those of the authors concerned. 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Technical Support: [email protected] All information, journals, this journal, activities undertaken, materials, services and Media & Releases: [email protected] our website, terms and conditions, privacy policy, and this journal is subject to change anytime without any prior notice. Pricing (Including by Air Parcel Charges): Incorporation No.: 0423089 License No.: 42125/022010/1186 Registration No.: 430374 For Authors: Import-Export Code: 1109007027 22 USD (B/W) & 50 USD (Color) Employer Identification Number (EIN): USA Tax ID: 98-0673427 Yearly Subscription (Personal & Institutional): 200 USD (B/W) & 250 USD (Color) Editorial Board Members (HON.) John A. Hamilton,"Drew" Jr., Dr. Wenying Feng Ph.D., Professor, Management Professor, Department of Computing & Computer Science and Software Information Systems Engineering Department of Mathematics Director, Information Assurance Trent University, Peterborough, Laboratory ON Canada K9J 7B8 Auburn University Dr. Henry Hexmoor Dr. Thomas Wischgoll IEEE senior member since 2004 Computer Science and Engineering, Ph.D. Computer Science, University at Wright State University, Dayton, Ohio Buffalo B.S., M.S., Ph.D. Department of Computer Science (University of Kaiserslautern) Southern Illinois University at Carbondale Dr. Abdurrahman Arslanyilmaz Dr. Osman Balci, Professor Computer Science & Information Systems Department of Computer Science Department Virginia Tech, Virginia University Youngstown State University Ph.D.and M.S.Syracuse University, Ph.D., Texas A&M University Syracuse, New York University of Missouri, Columbia M.S. and B.S. Bogazici University, Gazi University, Turkey Istanbul, Turkey Dr. Xiaohong He Yogita Bajpai Professor of International Business M.Sc. (Computer Science), FICCT University of Quinnipiac U.S.A.Email: BS, Jilin Institute of Technology; MA, MS, [email protected] PhD,. (University of Texas-Dallas) Dr. T. David A. Forbes Burcin Becerik-Gerber Associate Professor and Range University of Southern California Nutritionist Ph.D. in Civil Engineering Ph.D. Edinburgh University - Animal DDes from Harvard University Nutrition M.S. from University of California, Berkeley M.S. Aberdeen University - Animal & Istanbul University Nutrition B.A. University of Dublin- Zoology Dr. Bart Lambrecht Dr. Söhnke M. Bartram Director of Research in Accounting and Department of Accounting and FinanceProfessor of Finance FinanceLancaster University Management Lancaster University Management School SchoolPh.D. (WHU Koblenz) BA (Antwerp); MPhil, MA, PhD MBA/BBA (University of Saarbrücken) (Cambridge) Dr. Miguel Angel Ariño Dr. Carlos García Pont Professor of Decision Sciences Associate Professor of Marketing IESE Business School IESE Business School, University of Barcelona, Spain (Universidad de Navarra) Navarra CEIBS (China Europe International Business Doctor of Philosophy (Management), School). Massachusetts Institute of Technology Beijing, Shanghai and Shenzhen (MIT) Ph.D. in Mathematics Master in Business Administration, IESE, University of Barcelona University of Navarra BA in Mathematics (Licenciatura) Degree in Industrial Engineering, University of Barcelona Universitat Politècnica de Catalunya Philip G. Moscoso Dr. Fotini Labropulu Technology and Operations Management Mathematics - Luther College IESE Business School, University of Navarra University of ReginaPh.D., M.Sc. in Ph.D in Industrial Engineering and Mathematics Management, ETH Zurich B.A. (Honors) in Mathematics M.Sc. in Chemical Engineering, ETH Zurich University of Windso Dr. Sanjay Dixit, M.D. Dr. Lynn Lim Director, EP Laboratories, Philadelphia VA Reader in Business and Marketing Medical Center Roehampton University, London Cardiovascular Medicine - Cardiac BCom, PGDip, MBA (Distinction), PhD, Arrhythmia FHEA Univ of Penn School of Medicine Dr. Mihaly Mezei Dr. Han-Xiang Deng ASSOCIATE PROFESSOR MD., Ph.D Department of Structural and Chemical Associate Professor and Research Biology, Mount Sinai School of Medical Department Division of Neuromuscular Center Medicine Ph.D., Etvs Lornd University Davee Department of Neurology and Clinical Postdoctoral Training, NeuroscienceNorthwestern University New York University Feinberg School of Medicine Dr. Pina C. Sanelli Dr. Michael R. Rudnick Associate Professor of Public Health M.D., FACP Weill Cornell Medical College Associate Professor of Medicine Associate Attending Radiologist Chief, Renal Electrolyte and NewYork-Presbyterian Hospital Hypertension Division (PMC) MRI, MRA, CT, and CTA Penn Medicine, University of Neuroradiology and Diagnostic Pennsylvania Radiology Presbyterian Medical Center, M.D., State University of New York at Philadelphia Buffalo,School of Medicine and Nephrology and Internal Medicine Biomedical Sciences Certified by the American Board of Internal Medicine Dr. Roberto Sanchez Dr. Bassey Benjamin Esu Associate Professor B.Sc. Marketing; MBA Marketing; Ph.D Department of Structural and Chemical Marketing Biology Lecturer, Department of Marketing, Mount Sinai School of Medicine University of Calabar Ph.D., The Rockefeller University Tourism Consultant, Cross River State Tourism Development Department Co-ordinator , Sustainable Tourism Initiative, Calabar, Nigeria Dr. Wen-Yih Sun Dr. Aziz M. Barbar, Ph.D. Professor of Earth and Atmospheric IEEE Senior Member SciencesPurdue University Director Chairperson, Department of Computer National Center for Typhoon and Science Flooding Research, Taiwan AUST - American University of Science & University Chair Professor Technology Department of Atmospheric Sciences, Alfred Naccash Avenue – Ashrafieh National Central University, Chung-Li, TaiwanUniversity Chair Professor Institute of Environmental Engineering, National Chiao Tung University, Hsin- chu, Taiwan.Ph.D., MS The University of Chicago, Geophysical Sciences BS National Taiwan University, Atmospheric Sciences Associate Professor of Radiology President Editor (HON.) Dr. George Perry, (Neuroscientist) Dean and Professor, College of Sciences Denham Harman Research Award (American Aging Association) ISI Highly Cited Researcher, Iberoamerican Molecular Biology Organization AAAS Fellow, Correspondent Member of Spanish Royal Academy of Sciences University of Texas at San Antonio Postdoctoral Fellow (Department of Cell Biology) Baylor College of Medicine Houston, Texas, United States Chief Author (HON.) Dr. R.K. Dixit M.Sc., Ph.D., FICCT Chief Author, India Email: [email protected] Dean & Editor-in-Chief (HON.) Vivek Dubey(HON.) Er. Suyog Dixit MS (Industrial Engineering), (M. Tech), BE (HONS. in CSE), FICCT MS (Mechanical Engineering) SAP Certified Consultant CEO at IOSRD, GAOR & OSS University of Wisconsin, FICCT Technical Dean, Global Journals Inc. (US) Editor-in-Chief, USA Website: www.suyogdixit.com [email protected] Email:[email protected] Sangita Dixit Pritesh Rajvaidya M.Sc., FICCT (MS) Computer Science
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