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Europe 4 Africa 6 Middle East 8 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 10 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 12 Juices & Juice Drinks 20 features Energy & Sports 22 Waters & Water Plus Drinks 23 Poised For Global Growth 26 The functional water category has Carbonates 48 seen dynamic growth over recent years. However, consumption of Packaging 38 most brands tends to be concentrat - ed in a small number of countries. Environment 40 Richard Haffner assesses whether Logistical Benefits 30 fortified waters are likely to offer a The beverage can offers benefits to People 42 major growth prospect for the the entire supply chain, especially in its impact on logistics, writes Events 43 industry or if they might simply be a niche category. Shaun Kelly. Bubbling Up 45 Innovative Ideas 34 An early look at what’s on offer for the beverage industry at the International Materials Handling Exhibition, IMHX, which takes place at the NEC, UK, in November. regulars

Comment 2 BSDA 18 Science Monitor 21 The Grape Juice Project 28 In this, the third and final part of From The Past 44 his report from Brazil, Kelvin King Buyers Guide 46 introduces the innovative Grape Global Packaging 36 Juice Project that is helping to Richard Corbett assesses how the Classified 49 enhance category perception and packaging market has perfomed national branding. over the past year.

Front Cover: The Grape Juice Project – see page 28 www.softdrinksinternational.com

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Portola Packaging are a leading global supplier of plastic For more information visit www.portola.eu.com CAPS and CLOSURES for the Food and Beverage Industries. Or contact: [email protected] +44(0)1302 552400 2 CoMMEnT Soft Drinks Internationa l – February 2010

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE Even more exotic Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay Over the past three issues SDI correspondent Kelvin King has been reporting on the fruit juice industry in Brazil, home of exotic superfruits – think acai and ASiA & PACiFiC Kelvin King acerola, for instance. His last report appears on page 28. His reporting has been T. C. Malhotra buoyant and upbeat, but data from analyst Mintel's Global New Products Database has cast a shadow over the popularity of superfruits. AMEriCAS richard Davis Its research has revealed that in the US superfruit launches dropped last year. Pomegranate new product debuts fell from 839 to 546 between 2008 and 2009, Market Analyst and cranberry launches fell from 282 to 163. Goji berry launches fell from 180 to richard Corbett 105 while mangosteen debuts fell from 49 to 31. Although a strong category, Scientific Adviser observers felt that during the recession consumers weren't willing to pay the price Diana Amor premiums and there was an element of 'superfruit fatigue'. This has to be a short-lived blip. Economies are coming out of recession and with health and wellness still to the fore of new product development the Annual Subscription Rates (inc. postage) goodness that superfruits impart cannot be dismissed. EU Member State: £110, €150 Encouragingly, Datamonitor has listed superfruits in its top 10 trends for rest of World: £125, €170, $200 supermarkets in 2010. Candidates for the next hot superfruit for 2010 and beyond individual copies: £15, €20, $27 include: baobab, a fruit rich in antioxidants which SDI has been monitoring for several years; borojo, a natural energiser from the jungles of South and Central Subscription Enquiries America; maqui, a berry native to South America said to have eight times the Soft Drinks international antioxidants of blueberries; and yumberry, technically 'yang-mi' fruit, a super-high Po Box 4173, Wimborne BH21 1YX, UK antioxidant tree fruit from China. Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 E-mail: [email protected] HAITI If one looks for any good from disasters on the catastrophic scale of the Haitian earthquake it is the humanitarian response. Within hours of the earthquake The Editorial - News Coca-Cola Company, PepsiCo and Néstle Waters were amongst those who had A & S Editors mobilised aid with magnanimous million dollar donations (see page 14). 5 Gloucester Street, With bottled water literally proving a life saver, the US International Bottled Faringdon, oxon. Sn7 7JA, UK Water Association (IBWA) reports that the industry produced, co-ordinated and Tel: +44 (0)1367 241660 distributed critical bottled water supplies. IBWA provided bottled water E-mail: [email protected] companies with specific information regarding staging areas where bottled water shipments could be dropped, as well as other contact information for relief Editorial - Features organisations seeking bottled water and other contributions. Soft Drinks international Companies contributing help in this way do not do it for any public relations Po Box 4173, Wimborne BH21 1YX, UK plaudits (when SDI contacted PepsiCo for a picture of the company distributing Tel: +44 (0)1202 842222 much needed bottled water, none was available) but because it is simply the right, Fax: +44 (0)1202 848494 proper and humanitarian thing to do. E-mail: [email protected]

US Representative 105 South Fifth Street Paris, Arkansas 72855, USA Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks international Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written © 2010 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those iSSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks.

Soft Drinks Internationa l – February 2010 Late Bulletin Coca-Cola Bottling Co Consolidated has appointed Alexander Cummings to its board of directors. Cummings INTERVITIS replaces Carl Ware, who served on the board for a decade. Ware’s retirement and Cummings’ appointment will be effec - tive from 9th March. Cummings, Executive Vice-President INTERFRUCTA and Chief Administrative Officer of The Coca-Cola Company, International technology trade fair for wine, joined the firm in 1997 as Region Manager for Nigeria . fruit, fruit juice and spirits

UK consumers are becoming more dissatisfied with the price of soft drinks currently served in pubs and bars, accord - ing to a survey by research firm Mintel . The firm’s On Trade Soft Drinks Repor t shows that consumers are particularly crit - ical of pubs, whose reliance on “poorer-quality” draught soft drinks at inflated prices leaves consumers feeling at best “confused” and at worst “ripped off”. The average cost of soft drinks in pubs, according to Mintel, is UK£2.59 (US$4.04) a pint, compared to 50 pence for cola in shops. Harvest

The Coca-Cola Co is to launch a ‘track walks’ programme success as part of the Daytona 500 NASCAR rally in the US. The sea - son-long programme will allow fans to take the first lap of the day alongside some of the NASCAR drivers at Daytona CULTIVATION & International Speedway. The walk will also be held at several HARVESTING other venues throughout the season, including Atlanta Motor Speedway, Charlotte Motor Speedway, Richmond TECHNOLOGY International Raceway and Chicagoland Speedway.

PepsiCo India is to revamp its 7Up brand with the launch of a new campaign for 2010 in the country. The campaign PROCESSING & FILLING & will involve a new look for the brand, with more “eye catch - PROCESS PACKAGING ing” packaging for its PET and slim can packs. A television commercial will air this month across the country, while an CONTROL TECHNOLOGY outdoor campaign will involve images of the brand created by Spanish production house Garrigosa Studio.

ABOUT PepsiCo's Gatorade Company has unveiled a new line of INTER- MARKETING & sports performance drinks as part of the brand's image 600 EXHIBITORS NATIONAL ORGANISATION makeover. The ‘G Series’ debuted at the Super Bowl XLIV in FROM CONGRESS early-February and will build on the momentum from 30 COUNTRIES Gatorade’s ‘G’ campaign last year. The range includes; Gatorade Prime 01, Gatorade Perform 02, Gatorade Perform 02 (G2), and Gatorade Recover 03.

Red Bull has claimed victory in a trademark battle with Swedish drinks firm SM Group. Red Bull took the Swedish company to court in a bid to stop it selling a product called 24–28 MARCH 2010 Red Bat. A Stockholm Commercial Court judge has ordered SM Group to stop supplying its drink in the country after rul - NEW STUTTGART ing the design and colour of its logo - a bat - strongly resem - bled Red Bull's namesake energy drink. TRADE FAIR CENTRE Britvic may target Northern Europe with its acquisition plans, according to analysts. The company said in November www.intervitis-interfructa.de that it was eyeing acquisitions. Britvic is most likely looking www.dwv-online.de/congress at Northern Europe, particularly for Pepsi bottlers, according to Evolution Securities' analyst Andrew Wood. “The Pepsi bottler network around Northern Europe is quite fragmented,” Wood said. “The opportunity for Britvic is either to find a private compa - In March 2010 Germany ny that just wants to knock it on the head, cash in its chips and sell out, or a brewer that has decided that soft drinks is not as will become the core to its business as it might be to someone else’s.” leading trade fair platform for the international wine business. 4 inDUSTrY nEWS Soft Drinks Internationa l – February 2010 new package Europe available in Europe FULL body shrink film labels manufactured with Eastman Embrace LV copolyester, are Colourings now available in Europe. Embrace LV deliv - ers packaging with 360-degree graphics, a regulation great opportunity, says Eastman, to commu - nicate brand value while also providing more discussed printable space for EU-regulated product and packaging information. THE international conference, 'Food The film’s durability and toughness are Improvement Agents', hosted by Akademie married to the resin’s impressive ability to Fresenius and SGS Institut Fresenius in Mainz cover uniquely contoured and shaped bot - (Germany) from 2nd to 3rd December tles. “Brand owners must do everything pos - 2009, gave an update on the European Food sible to attract anxious consumers in this Improvement Agents Package (FIAP), its reg - tough economy,” said Michael Hartmann, ulatory aspects, science, authorisation and Market Development Manager for packaging application. FIAP consists of four regulations, solutions at Eastman Chemical Company. all of which came into force on 20th January "The ability to retain or grow market share 2009 and will apply from 2010 or 2011. through special promotions fits perfectly well Regarding colouring foodstuffs versus in the Embrace family’s capabilities." additive colours, the conference noted there The Embrace copolyester can be printed has been growing consumer awareness with thermochromatic, metallic and glow-in- ‘smiley faces’ on square and oblong contain - regarding the types of colours that are the-dark inks and used with spot varnishing ers. Moreover, it is recyclable and environ - added to their food and beverages, in partic - and organic photovoltaic (OPV). By consis - mentally friendly. The materials used are ular negative publicity regarding synthetic tently stretching the film from the top and designed to be compatible with today’s recy - colours. bottom of the bottle, the film eliminates cling infrastructure. “In response to this the food industry has progressively limited and curtailed their use,” said Paul Collins (GNT Group, UK) speaking year, not including new acquisitions. ” at the conference. The key criteria from a Event organisers He added, “In the summer of 2009 the regulatory point of view in classifying forecast for 2010 was distinctly more between an additive colour and a colouring upbeat restrained, with talk of €160 million plus at foodstuff, is whether the pigments have been that time. The situation is now clearer and selectively extracted relative to the nutritive BERND A. Diederichs, Managing Director of we have established that the downturns and aromatic components. the exhibition company NürnbergMesse, has feared for our events are either not materi - Since 2007 the expert working group of presented some optimistic forecasts for alising or are much less than expected.” the European Commission has been dis - 2010. Speaking at the end of 2009 he said: Diederichs expects new records for cussing classification issues in order to pro - “We naturally have to fight more for turnover and profit for 2010. “We face an vide industry and authorities with guidance exhibitors and visitors, we have naturally exceptionally strong year of exhibitions in notes, Collins reported. In this context it has lowered our expectations, and we are natu - Nürnberg and at our subsidiaries in Brazil, been decided to undertake a so-called rally cutting costs where advisable and possi - China and North America. The turnover of 'road-test' to better understand the true ble. But this is no crisis. We are therefore the NürnbergMesse Group is therefore to nature and substance of products that are optimistic and expect a new record turnover climb to around €170 million, which is appre - on the market. “Such an understanding will of more than €170 million for the coming ciably above the last record of €153 million .” then allow the guidance notes to be redrafted so that they will be legally compli - ant, practical, fair and interpreted consistently tant market for Procap,” said a company across all EU member states,” he said. More European spokesperson. During 2008 GNT commissioned some Procap is consolidating its position in consumer research in Germany and the UK growth Europe, having acquired three companies in with the aim of investigating consumer less than 12 months. The company produces understanding and preference regarding the THE Procap Group, specialists in the pro - a large range of caps and closures from its colouration of food and beverages. The duction and marketing of plastic caps and six manufacturing plants in Belgium, France, research was conducted on parents with closures, continues to grow in Europe fol - Hungary, Luxemburg, Spain and Ireland. children aged 2 to 16. “There is a strong lowing the recent acquisition of the Spanish and growing preference for the use of company Sofiplast. colouring foodstuffs – based on edible fruit, Procap says this is an important invest - vegetable and other plants processed physi - ment, adding €4.5 million to its turnover. cally with water – as a natural and healthy Sofiplast is based in Torello and part of the way to impart colour to the products that Vemsa group. Procap will transfer production they purchase,” Collins concluded. from Sofiplast to its plant in Llagostera. The business includes mainly plastic closures for the food and the household industries. “This takeover will ensure a significant growth in activity for our plant in Llagostera www. softdrinksinternational.com by increasing the product and customer portfolio in the Iberian Peninsula, an impor - Procap produces a range of caps and closures. Soft Drinks Internationa l – February 2010 EUROPE 5

in Sweden. Acquisition to Coca-Cola drives "This important collaboration with CocaCola will give Innocent the opportu - go ahead innocent’s sales in nity to penetrate the Swedish marketplace which would not be otherwise possible. AMCOR has received European Commis - Sweden CocaCola has been in this business for sion approval to proceed with the acquisi - over 120 years. We will be able to take tion of the European businesses of Alcan INNOCENT is about to expand its market advantage of all their knowledge. Our mod - Packaging that the company is purchasing foothold in Sweden. The company has est ten years in this industry may provide from Rio Tinto Plc. signed a strategic co-operation agreement some youthful enthusiasm and passion for A condition of this approval is Amcor with CocaCola Beverages Sweden (CCBS) the cooperation," said Christian Fischer, the agreeing to divest its Tobepal operation under which CCBS will assume control over CEO of Innocent in Scandinavia. comprising two plants that have combined sales, billing, distribution and marketing for CCBS will reinforce Innocent's strong sales of approximately €110 million The the Swedish market. brand image in Sweden, said Göran Holm, plants are located in Spain and are part of It is anticipated that the landmark deal the company's CEO. the Amcor Flexibles operations. has the potential to escalate in importance Innocent's fruit smoothie products will The divestment undertaking was required over the next 12 months, with Innocent complement our existing product offering in to meet the European Commission’s con - expected to sign similar agreements with a very good way, and we get to position a cern relating to pharmaceutical sachet and Coca-Cola in neighbouring Norway, Den - smoothie in the premium segment of the aluminium cold-form foil products. The trans - mark and Finland. market," said Holm. action remains subject to regulatory The Innocent deal in Sweden is directly approval in the US and consultation with the tied to Coca-Cola's action in taking a minor - European Works Council. ity ownership position in Innocent in April The combined Amcor and Alcan Packag - 2009, after which Coca-Cola held 10% of Wild sells shares ing businesses in Europe currently have sales the shares in the UK-based company, with of approximately US$4.8 billion in 75 plants. an option to increase its holding over the AFTER nearly 80 years as a successful family Amcor’s Managing Director and CEO, Ken short-term to 20%. business the German flavours and ingredi - MacKenzie, said: “Receiving approval from The Innocent-CCBS agreement, which ents company Rudolf Wild GmbH & Co KG the European Commission is an important came into force on 10th January, will mean has taken the first step to becoming a pub - step toward closing the Alcan Packaging that Innocent will continue to operate as a lic company. The owner, Dr Hans-Peter Wild, acquisition. The two plants to be divested separate company in Sweden, but will out - has sold some shares to asset manager represent less than 5% of the combined source primary functions to CCBS, which Kohlberg Kravis Roberts & Co (KKR). It has sales in Europe and will not have a material will use its portfolio expertise and sales been agreed that the currently successful affect on the synergies or operational channels to grow Innocent, both on the vol - operational business will continue to be run improvements anticipated.” ume and market share sides of its business by the Wild management. “This strategic partnership will allow us to tap into the capital markets and financing mass retailing in order to promote the sources that have previously been unavail - French agree to selective collection of compostable waste. able to us, thereby driving more rapid The association views this new initiative growth of our business. KKR is a strong compost as a significant contribution to environmen - partner with extensive global expertise and tally sound waste management. “The use of will assist Wild in its focused expansion and EUROPEAN Bioplastics, the association of certified compostable bioplastic waste bags strengthening of our businesses going for - the bioplastics industry in Europe, welcomes supports the organic recovery of ward,” said Dr Hans-Peter Wild. In extend - the recently signed framework agreement biodegradable waste,” said Hasso von ing its reach, Wild will target foreign markets supporting compostable bio-based plastic Pogrell, Managing Director of European Bio - relying on KKR to support Wild's financial waste bags in France. The new agreement plastics. “The French agreement can there - positions and create new growth potential. intends to develop the availability of com - fore be seen as a role model for other Johannes Huth, European head of KKR, postable bio-based plastic waste bags in European countries.” said the strategic partnership, “is an innova - tive type of private equity transaction that will facilitate significant growth opportunities worldwide. We are excited to be Wild's partner of choice during this exciting growth stage.” Wild's fruit preparation businesses in Germany, France and Poland will not be affected by the transaction. Also Deutsche SiSi Werke with its leading brand Capri- Sonne/Capri-Sun and INDAG (Wild's tech - nology centre) will continue to be fully owned by Dr Wild.

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news@ softdrinksinternational.com 6 inDUSTrY nEWS Soft Drinks Internationa l – February 2010 Bralirwa iPo Africa SOFT drinks bottler and brewer Bralirwa is to be the country’s first corporate entity to undergo an initial public offering, with 25% of shares to be available for public purchase and Juice boom trading. As SDI reported last year, the Gov - ernment of Rwanda has been weighing up from crisis the options for partial or full sale of its 30% stake in Bralirwa, whose full name is WHEN the late 2006 discovery in Europe Brasseries et Limonaderies du Rwanda. It was of a high cadmium level in South African driven by a desire to stimulate the economy canned pineapples led to near destruction of through enhanced investment. the developing industry, some people felt While at one stage leaning towards partial that pineapples would at best be a niche retention of a stake in the company, the gov - business despite the big investment by grow - ernment is now selling 5% to Heineken Inter - ers. national – raising its majority stake to 75% – Instead, South Africa has focused on the and offering the 25% balance to public juice potential of pineapples and has rebuilt investors. an increasingly successful business which is Rwanda’s capital market is relatively new regarded as having enormous potential for but is already evolving steadily. Enabling legis - further development, especially with the lation was passed in 2007 and the stock mar - international market being strong for quality ket has been used as a means of raising pineapple juice concentrate. funds via municipal bonds. Some observers Following the merger of two processing feel that the Bralirwa IPO is likely to be fol - factories in East London, one of the lowed fairly soon by other such offers, brand names – Summerpride Foods – was although probably only a small number in the retained and is now used for the juice con - next year. Cross-listing with other East centrate, mostly for export. African stock exchanges is also expected to It’s a far cry from the doom and gloom increase, despite getting off to a fairly quiet that almost overwhelmed the industry when The Big Pineapple at Bathurst, in South Africa’s start. it was discovered that Chinese fertiliser with ‘Pineapple Country’. As we outlined in earlier stories, Bralirwa an allegedly very high level of cadmium had last year celebrated its golden anniversary. affected crops throughout the ‘Pineapple folio had been expensive to process. The company commenced production of the Country’ of the Eastern Cape. This is still the Owned by farmer shareholders, Summer - Coca-Cola range under licence in May 1974. subject of legal action. pride Foods markets its pineapple juice with Few operational changes are expected The decision to focus on juice, while an emphasis on the regional fruit’s distinctive under the new ownership structure. partly motivated by the loss of confidence taste, said to be influenced by the Indian Bralirwa’s community support programme, by overseas customers in the quality stan - Ocean. Its whiter flesh colour and tarter which recently included help in funding bio- dards of South African canned pineapple, taste are claimed to help make the juice nets for protection against malaria, will also was also driven by reduced plantings as very similar to fresh pineapple. Growers continue its pace. The funds will enable a growers destroyed tainted crops. It had the stretch from Komga, some 90km north of Rwandan textile company, Utexrwa, to make advantage of reducing processing costs enor - East London, to Alexandria, around 200km at least 140,000 of the bed nets and to mously; some of the previous product port - to the south. develop a commercial trade for both domes - tic and export markets. Funds for TygerBear In brief… G Mosvipo, a new water bottling plant at SOUTH Africa’s Wilde Pressed and Mazozo, in Angola’s Bengo province, is now Squeezed Fruit Juice partnered with Dieter fully operational. It packages water under the Voight (pictured), a popular celebrity, to raise Cristalina brand, drawing from an on-site funds for the TygerBear Foundation. spring. The plant is owned by Mostratus, a Voight cycled between Cape Town and Portuguese group, which invested some Mossel Bay (also known as Mosselbaai), a US$25 million in the facility. heritage city in the Western Cape. Along the way he stopped to talk with pre-planned G South African market research commis - groups and ad hoc individuals about the sioned by PhytoTrade Africa found that con - TygerBear Foundation for which he is a very sumers were motivated by their knowledge active promoter even when not undertaking and understanding of natural products. How - a marathon cycle. ever, the relative costs of natural and organic Voight is a presenter for Pasella, an matised children including those who have products were seen as a barrier, as was the Afrikaans show on the SABC-2 television survived illness, neglect, abuse, gang violence lack of product availability. PhytoTrade Africa channel. In 2007 he was voted Mr South and the effects of HIV/Aids. Its integrated is the Southern Africa trade association of Africa. psychosocial service was a first in South the natural products industry, including natu - Established about a decade ago, the Tyger - Africa. The foundation depends on corpo - ral drinks and beverage ingredients. It has Bear Foundation is a non-profit organisation rate sponsorship and personal donations for been active of late in promoting the benefits which offers a unique service to treat trau - funding of baobab fruit. Soft Drinks Internationa l – February 2010 AFRICA 7 Coke sponsors nigerian football

DEVELOPMENT of football in Africa at all levels from grassroots to national – regional, too, and international, although in different ways – owes much to the sponsorship and active involvement of both Coca-Cola and Pepsi. Coke has furthered this laudable trend by committing itself to a five year support package for the Nigeria Football Federation. The substantial funding contract is complemented by an agree - ment for the supply of product and other goods in kind. Coca- Cola’s sponsorship takes over from Globacom, a telecommunications group, but is much larger than the previous arrangement. Involvement with the Nigeria Football Federation was nothing new for Coca-Cola, noted Austin Ufomba, the regional Executive Director Marketing. He pointed out that Coca-Cola and the fed - eration had been working together for many years, notably in Coca-Cola’s sponsorship of the NFF Cup. Coca-Cola decided to offer a more substantial sponsorship package than had been available in the past because of the growth of football in Nigeria and the federation’s success in improving football skills and standards. As well as thanking Coca- Cola, Nigeria Football Federation officials acknowledged the sub - stantial assistance given to football by the Federal Government. rooibos tea kicks for goal

JUST as South Africa’s tourism industry is hoping to leverage the 2010 FIFA World Cup exposure to draw more visitors over the next few years, the country’s food and beverage industry is also eyeing with optimism not only the benefits of the football fan influx but also the possibility of building on interest in South Africa for ongoing international sales. The South African Rooibos Council, for instance, is not only continuing a domestic promotion launched last year but also undertaking a campaign in Germany, where rooibos tea sells strongly. Rooibos is popular in South Africa as an iced tea variant as well as for making hot beverages. Production of rooibos is likely to expand this year, with the expansion of a processing facility at Niewoudtville, Northern Cape. When the project is complete, it will be the second largest rooibos production unit in South Africa. The project has been driven by the Northern Cape Depart - ment of Agriculture to support emerging and commercial farm - ers in the area, nearly 120 of whom have become shareholders.

Rooibos bushes, photo: Winfried Bruenken. 8 inDUSTrY nEWS Soft Drinks Internationa l – February 2010

company up so successfully. Jadwa buys “We are delighted to work with them in the next phase of the company’s growth Middle East GUFC stake and expand the business to become a regional food and beverage company. Our IN Saudi Arabia, Jadwa Investment has goal in the next phase of the company’s acquired what is described as “a substantial growth is to expand the business opera - Beyti changes equity stake” in Gulf Union Foods Company, tionally so it becomes the market leader in usually referred to as GUFC. the Saudi food and beverage market.” ownership GUFC is a major Saudi producer of juices, Suleiman Al Rushudi, GUFC’s Chairman, nectars and flavoured drinks; its products are said that “the technical and financial ability of IN Egypt the Beyti brand enjoys both a sold not only throughout the kingdom – Jadwa, along with the manufacturing expert - strong market profile and an excellent rep - where it operates a fleet of 120 sales trucks ise of GUFC, will further enhance and opti - utation for high quality in juices, dairy bev - – but also in many parts of the Middle East mise our operations in various fields. GUFC erages, yoghurt and cheese. Ownership and North Africa, as well as Canada, the UK, considers this business association with moved recently to International Dairy and India and elsewhere. Jadwa as an opportunity to benefit from Juice Limited (IDJ), the joint venture opera - Ahmed Al Khateeb, Jadwa’s Managing each other’s expertise and diversify in other tion which has been on the acquisition trail Director and Chief Executive, said the pur - related businesses.” since formation – last year it bought a 75% chase was “consistent with Jadwa Invest - Jadwa Investment is a Saudi closed joint stake in Teeba, the Jordanian dairy and juice ment’s strategic objective of acquiring stock company operating under the supervi - producer and distributor. substantial equity stakes in promising compa - sion of the Saudi Arabian Capital Markets IDJ is 52% majority owned by PepsiCo, nies”. He praised GUFC’s “strong and tal - Authority. All its investment services are with the Saudi-based Almarai group hold - ented management team” for building the Shariah-compliant. ing the balance. Almarai is a major dairy and juice player in the KSA and UAE and has been extending its influence through both expansion of its own operations and the joint venture company. Beyti, established in 2005, was originally owned by a prominent Egyptian business - man, Mohamed Sheta. It is Egypt’s second biggest milk producer. In October last year Beyti was bought by Almarai. The deal included land which IDJ intends to use for new dairy and juice production facilities. Almarai transferred Beyti to IDJ with no surcharge on its origi - nal purchase price.The name Beyti trans - lates as ‘home-made’, reflecting the wholesome nature of the products. “The acquisition of Beyti is an important step for our joint venture with Almarai,” said Saad Abdul-Latif, Chief Executive for PepsiCo Asia, Middle East and Africa. “Beyti’s dairy and juice brands build on our Left to right: Suleiman Saleh Al Rushudi, Saad Ibrahim Al Mushawah, Abdulrahman Abdulaziz Al commitment to world-class quality while Gassim and Ahmed Agil Al Khateeb celebrate equity acquisition. addressing consumers’ needs for nutrition as well as fun and refreshment.” IDJ intends to identify further juice and ducing cola with syrups sourced from other dairy investment opportunities in the Mid - iraqi bottler might than official channels. Many retailers and dle East, Africa and Southeast Asia, at the other entrepreneurs sourced Pepsi stocks same time developing those it has already go private from external markets, leading to chaotic secured. market fragmentation. In 2003 the previous IN another step towards a market rather Managing Director, Hamid Jassim Khamis, than a government-driven economy in Iraq, returned to take management control again the directors of the Baghdad Soft Drinks and in 2004 a new franchise was signed with Company have been considering the possi - PepsiCo. bility of taking the company private. The Pepsi bottler is at present listed on the stock exchange, with the government still holding a stake. Baghdad Soft Drinks Company has, to a large extent unwillingly, had a colourful cor - To advertise porate history. It became Iraq’s Pepsi fran - chisee in 1984 but this arrangement was contact terminated when international trade sanc - Beyti beverages have a strong market presence. tions came into effect in 1990. One of Sad - dam Hussein’s vicious sons, Uday, bought a advertising@ stake in the company and caused huge softdrinksinternational.com problems. www.softdrinksinternational.com Later the company was involved in pro - Soft Drinks Internationa l – February 2010 MiDDLE EAST 9

foods and beverages; population paths; the ingredients power of packaging; and energy delivery, including non-alcoholic energy drinks. Several highlighted at energy beverages will be featured at Gulfood 2010. Gulfood 2010 Ingredients Middle East will reflect the ‘trends and developments’ approach. For EVER since its inception 15 years ago, Gul - example, note the organisers, the growing lev - food has been recognised as not just a key els of interest in hot and spicy flavourings will Middle Eastern regional event for the global be seen for beverages as well as foods, with food and beverage industry – vital as that is, spice being added to colas, teas and coffees. given the ongoing market expansion and Continuing, and growing, interest in pome - diversification – but as one of the world’s granate not only as a juice but as a flavour in most significant specialist trade show series. other drinks will be among the other trends This is partly because of Gulfood’s strategy of business, it will also offer practical tools for reflected on vendor stands. Another likely ranging comprehensively within the parame - invigorating, expanding and launching new theme will be the growing tendency towards ters of the food and beverage sector, focusing business channels.” more complex and sophisticated flavour com - on ingredients and service as well as on pro - Dubai International Food Safety Confer - binations. duction, marketing and sales. ence will run in tandem with the Gulfood Exhibitors at Ingredients Middle East – Ingredients Middle East, which enjoys an Conference. Organised by the Dubai Munici - there are more than 160 of them – are listed increasingly high profile, runs concurrently pality, this will address food safety issues, reg - on the helpful and easy to use Gulfood web - with Gulfood, as one of a family of shows. ulations and best practices. site. Another new feature of Gulfood this year Also under the Gulfood umbrella is Restau - Trixie Loh, Senior Vice-President for Dubai is the Gulfood Majlis Club, a commercial net - rant and Café Middle East, helping deliver to World Trade Centre, says that Gulfood 2010 working platform for senior industry profes - buyers and vendors alike a 360 degree indus - will be “turning the spotlight on the trends sionals. try offering. The shows run from 21st to 24th and developments breaking ground at the February at the newly expanded Dubai Inter - start of a new decade. The recovery of the national Convention and Exhibition Centre, a global market and the continued growth of leading world-class venue. the Middle East region for the food and bev - Among new developments is the first Gul - erage industry is a key trend that we are food Conference. Helal Saeed Almarri, Chief delighted to be supporting.” SUBSCRIBE Executive of the Dubai World Trade Centre which organises Gulfood and Ingredients Mid - Themes and trends dle East, says the conference “has enormous Other trends to be highlighted include food To receive your monthly copy of value for companies who want to meet and and beverage traceability along the produc - Soft Drinks International learn from experts, business leaders and mar - tion, processing and distribution chain; authen - email: subscriptions@ ket analysts. Not only will the Gulfood Con - ticity in ingredients and presentation; the ference provide valuable industry insight to strategy of ‘keeping it sweet and simple’; softdrinksinternational.com allow companies to build a more profitable incorporating ideals, with emphasis on halal European Union: £110, €150 In brief… Rest of World: £125, €170, $200

G Coca-Cola was the official drink and Nadec the official juice at the Qatar National G In Bahrain, both Coca-Cola and Pepsi have Day Cricket Tournament, organised by the been co-operating with the Ministry of Indus - Lagaan Cricket Club. Tournament winner was try and Commerce which decided to investi - All major credit/debit cards accepted the CCTC team, representing a well-known gate the bottlers’ announcement that price firm of engineers and contractors; they tri - increases could not be avoided. Small CSD umphed over a team from the Commercial cans and bottles increased from 100 to Bank of Qatar. CCTC’s Khurram Shazad took 150fils in January, while 2.25 litre family bot - ADVERTISE man-of-the-match and fellow team member tles went from 400 to 500fils. Both compa - Mohammed Boota was named man-of-the- nies have been at pains to explain that they series. absorbed earlier rises in raw material and To request a copy of the processing costs, as well as ignoring the Soft Drinks International G PepsiCo Jordan has signed a new agree - effects of inflation. In the end, they said, a ment with the General Union for Workers in price rise became inevitable. Media Pack or to discuss marketing Food Industry with the aim of improving opportunities for the coming year economic conditions and living standards for G Prices have also risen in Saudi Arabia, to the company’s work team. “We take great SR1.50 from SR1 and to SR5 from SR4. email: advertising@ pride in being able to maintain a stable work While there were a few negative comments softdrinksinternational.com environment for our employees despite the from consumers, people in the KSA mostly economic upheavals and challenges that most seemed willing to accept that the soft drink economic sectors are experiencing,” said producers had not hiked retail charges for a Sufian Salman, Director of Human Resources lengthy period. Coke and Pepsi spokespeople Tel: +44 (0)1202 842222 and Corporate Affairs for PepsiCo Jordan. He made similar comments to their counterparts praised the union which, he said, “has played in Bahrain, explaining that cost increases had Fax: +44 (0)1202 848494 an important role in enabling us to maintain previously been absorbed and that no adjust - www.softdrinksinternational.com the positive internal environment that we are ment had been made for inflation. proud of ”. 10 inDUSTrY nEWS Soft Drinks Internationa l – February 2010 Four new plants Success for first India planned Food & Drink Expo IDENTIFYING India as a rapidly growing AN international line up of exhibitors met market, Pepsico has announced plans to with India’s foremost food and drink pro - PepsiCo seeks inject an estimated Rs 7 billion (US$145.8 fessionals at the International Food & Drink million) to set up four new plants in the Expo India held in December 2009 in New approval for country by 2012. However, the company Delhi at the Pragati Maidan. Over three has yet to finalise the locations. days, visitors were able to sample a wide investment While announcing the investment pro - variety of cuisines, beverages and innovative posal, PepsiCo India Chairman Sanjeev new products and services available to the PEPSICO India Holdings Pvt Ltd has applied Chadha said that going forward, over the Indian market. to the Foreign Investment Promotion Board next three years, the company would cer - Mr Ashok Sinha, Secretary, Ministry of (FIBP) to invest an additional US$200 mil - tainly be putting up new plants. Food Processing Industries, officially opened lion (around Rs 9.5 billion) as equity in its Chadha, who took charge as the PepsiCo the show before joining the line up of Indian operations. The Department of India head three years ago, said there expert speakers and delegates at the Busi - Industrial Policy & Promotion (DIPP), in its would be three new beverage plants and ness Forum where the hot topics facing communication to the board, has already one food plant. But he did not specify the India’s food drink and hospitality industry cleared the proposal saying that it has no quantum of investment involved. He said, were discussed. objection. on an average, it costs US$30 million to set Large country pavilions from Italy, USA However, the FIPB, it is learnt, has recom - up a beverage plant and US$50-60 million and Australia were joined by exhibitors mended approval for PepsiCo’s investment for a food plant. from France, Bulgaria, Canada, South Africa, plans, which are spread over three years. Since its entry in India 19 years ago, Pep - Spain, Thailand and India, showcasing prod - Sources pointed out that the proposal is yet sico has invested over US$1 billion in the ucts ranging from quality fruit and vegeta - to get the Finance Minister’s approval. country. This includes US$600 million that is bles to fine wines and non-alcoholic In addition, the proposal may also require being invested. beverages. the approval of the Cabinet Committee on Meanwhile, recognising the importance Demonstrating the US commitment to Economic Affairs (CCEA), sources said. of the Indian market, Indra Nooyi, Pep - grow their food and drink exports to the In 1994, PepsiCo India Holding was siCo's global Chairman and CEO said, “For Indian market, the US Ambassador visited granted an approval to establish a 100% food processing companies like us, India the event. Speaking with each company holding company that would invest in an represents one of the top three markets in individually, the Ambassador was able to Indian subsidiary company, or in a joint ven - the world.” see and taste the products on display, ture, or directly engage in certain business She added that the company would con - including those on the popular Southern activities. tinue to focus on products and solutions United States Trade Association stand. for India. “You cannot just import Western Summing up the overall sentiment of solutions to India. You have to crack solu - exhibitors, The SCS Group said “We made tions which are right for India, right for the good contacts and it was a lovely experi - Coffee chain people, right for the country and right for ence”, while Beverage Holdings commented the farmers.” that “the exhibition for us has been a great invests The PepsiCo chief said that India had success. Modular tanks gained “some really been selected as the venue for this year’s serious enquiries from local manufacturers CAFÉ Coffee Day (CCD), the retail coffee annual board meeting of the multinational and gained knowledge on the India Food restaurant chain, is planning to invest around to familiarise directors with the situation in and Beverage industry”. Chaski International Rs 1.5 billion (US$31.25 million) this finan - the country. commented on the “great attendance and cial year to grow its number of outlets from lots of good business leads too”. 850 to 1,000. The 2nd International Food & Drink The company is also undertaking a major Expo India 2010 will take place from 2nd facelift and has unveiled a new logo to rep - indian leg of to 4th December 2010 at Pragati Maidan, resent the chain. In addition CCD has intro - New Delhi. duced a new ‘smart’ menu card, designed to world tour facilitate an interactive and enhanced cus - tomer service. FOOTBALL's greatest prize kicked off the CCD Director Alok Gupta said the com - second leg of its global tour with a stop in pany has been talking to a lot of people India. Having visited 50 African nations, www.softdrinksinternational.com about what they would love to see in a café travelling more than 72,000km, the FIFA and the new Café Coffee Day look and feel World Cup Trophy Tour by Coca-Cola has is expected to give customers a more continued its five-continent journey to enjoyable experience. The new menu is tai - another 33 countries around the world. lor-made, keeping local taste-buds and pref - The tour, which began its journey from chance to enjoy a rare close-up view of the erences in mind. the FIFA Headquarters in Zurich, Switzer - authentic FIFA World Cup Trophy. Café Coffee Day is a chain of coffee land, on 21st September, 2009, is visiting 83 Free tickets to the 2009/10 Trophy Tour shops with headquarters in Chikkamagaluru, countries travelling in total 138,902 kilome - are available to consumers via Coca-Cola in the southern Indian state of Karnataka. A tres (86,304 miles) or more than three promotions in countries on the route. At division of Amalgamated Bean Coffee Trad - times the circumference of the Earth. The events in each city, fans will have the oppor - ing Company Ltd, (ABCTCL), it is com - Trophy Tour was developed through an tunity to have a souvenir photo taken of monly known as Coffee Day or CCD. It exclusive partnership between FIFA and themselves with the trophy, view a special opened its first cafe in 1996 on Brigade Coca-Cola, a FIFA Partner and one of the 3-D movie showcasing memorable Road in Bangalore, and today is the largest organisation's longest-standing corporate moments of the FIFA World Cup, and par - cafe retail chain in India. partners. During the tour fans are given the ticipate in interactive displays .

12 INDUSTRY NEWS Soft Drinks Internationa l – February 2010

tions, told Reuters recently that Yakult Yakult growth Honsha was also considering expansion of production capacity in other key Asian Asia Pacific continues markets such as Indonesia and the Philip - pines. It was also eyeing the Middle East, YAKULT Honsha, the Japanese producer of he noted. And a US plant is in the planning lactic acid beverages whose iconic packag - process, as Yakult expands distribution Changbai sale ing has helped the brand achieve a high which is currently focused largely on the international profile, has indicated plans to West Coast. A CONTROLLING share in a specialist Chi - increase its operations in Asia and else - Yakult began in its global sales blitz in a nese producer of blueberry soft drinks, where. This will include the development of relatively small way in the 1960s, distribut - health care products and honey-mixed prod - a third factory in mainland China, where ing in Taiwan. Introduction of the brand to ucts has been purchased by China Organic sales grew significantly in 2009. Brazil, with its large Japanese ethnic popu - Agriculture in a show of confidence for blue - Yoshihiro Kawabata, the Senior Managing lation, was the next major move (in 1966) berries’ high potential demand. Director in charge of international opera - and now Yakult is sold in 31 countries. Changbai Eco-Beverage Co is relatively new, having been formed only in May 2008, but in calendar 2009 experienced very good sales, with strong pointers to further growth. China Organic Agriculture, an agricultural products trader and distributor based in Liaoning province, plans to use its national distribution network to boost sales of Changbai products. “We believe that the opportunities in the blueberry industry are enormous as blue - berry-based products will become increas - ingly in demand in China, with the growing interest in healthy food alternatives,” said Li Jinsong, Chief Executive of China Organic Agriculture. “Changbai is well positioned to serve this market and to benefit from this growth. China Organic Agriculture’s distribu - tion network and broader-based relation - ships will enable Changbai to expand its Yakult flavours, Singapore. Photo: Dezzawong. business and more quickly penetrate this growing market.” contested on Marina Bay. Extreme Sailing A good tally that day – a first, two thirds and then a second – brought the team into Funding for Series Asia running with the eventual Singapore winner, Oman Sail Masirah, but the possibility was Georgian RED Bull Extreme Sailing Team’s Roman wiped out by stormy conditions and heavy Hagara and Hans-Peter Steinacher managed rainfall which cancelled the final, double expansion to fight their way into second spot of the points, race. The Red Bull team were not too overall standings on the last day of the disappointed, having improved immensely on THE European Bank for Reconstruction and Extreme Sailing Series Asia’s Singapore event, their sixth placing in Hong Kong. Development (EBRD) has made a US$12 million loan to a Georgian mineral water and food processing company, Margebeli JSC. The funds will be used partly to expand bottled water production – under the Healthy Water brand - and partly to build up local output of canned foods to replace imported lines. The project includes installa - tion of more energy-efficient equipment, implementation of an irrigation system and the insulation of water pipes. “The EBRD is pleased to support the development of Margebeli, helping it to explore the huge potential of the Georgian . s e

agricultural sector,” said Gilles Mettetal, the l i f o t bank’s Director for Agribusiness. “This invest - o h P

l l ment will have a positive demonstration u B

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effect, outlining the benefits of energy-effi - R

, o e T cient production, and will support Margebeli k r a

in its drive to become a strong, vertically M

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integrated business.” t o h As reported in the past, EBRD has long P been very active in supporting the develop - ment of soft drinks production infrastructure. Hagara and Steinacher in action on Marina Bay, Singapore. Soft Drinks Internationa l – February 2010 ASIA PACIFIC 13 Fiji Water to Haiti

THE South Pacific nation of Fiji might not be very well known to most people in Haiti but the water that bears its name certainly is. Fiji Water’s US staff worked with the US Navy and other military forces to get stocks of the distinctively-shaped bottles to Haiti following the devastating earthquake. While many other soft drink producers in the Asia Pacific region were forced by the tyranny of distance – and the complicated logistics of infrastructure-challenged Haiti – to . send donations of cash rather than bottle y v a N stock, Fiji Water was keen to deliver its prod - S U

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uct as well as contributing cash. r e k r

Within hours of the disaster, US-based Fiji a B

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Water managers were in touch with military i n a D

logistics offices. Told that their water would be : t i d

welcome if they could get it to Fort Bragg, e r c

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North Carolina, they rapidly organised a con - t o h voy of eight trucks carrying 150 pallets. P Marked ‘For Humanitarian Aid Only’, to ensure it got quickly to people on the ground, the military’s own bottled water stocks. Other tive way to help. And Fiji Water gave money the Fiji Water bottles were mostly delivered bottles were sourced from emergency ware - and other assistance to Partners in Health and by helicopter to makeshift landing grounds in houses run by non-profit organisations, includ - other groups which had been active in Haiti Port-au-Prince and elsewhere in the country. ing the Red Cross. prior to the earthquake and which were likely Brands from the US, Latin America and Japan’s Suntory Holdings chose a substantial to continue delivering humanitarian services elsewhere were also choppered in, along with donation via the Red Cross as its most effec - on an ongoing basis.

In brief… Liquid flavours

G China Haisheng Juice Holdings has G China’s SkyPeople Fruit Juice says that, fol - plant operational announced in a statement released on the lowing solid year-on-year growth in 2009, it Hong Kong Stock Exchange that it has entered anticipates increasing sales and profits further SYMRISE’s new Singapore plant for the pro - into a settlement agreement to end legal pro - in 2010. This is expected to be driven by duction of liquid flavours signals the com - ceedings in both British and Chinese courts. enhanced distribution of its high-margin pany’s intention to develop its presence in These complicated - and expensive - actions Hedetang brand of juices, capacity expansion South East Asia significantly over the next involved foreign exchange contracts, with a and increased orders of concentrates from few years, building on the regional growth variety of allegations made by both parties to domestic and international customers as already achieved. Further investment in Sin - the proceedings. A key feature of the settle - global markets rebound. gapore has been confirmed, for research ment is that China Haisheng Juice Holdings is and new product development as well as paying US$7 million to the US investment G An agreement between Suntory (Shanghai) production. bank with which it was embroiled litigiously. Foods Marketing and PepsiCo (China) will see “With this investment, we are substan - PepsiCo (China) distribute the Suntory Rich tially improving our competitiveness in the G Coca-Cola Amatil Fiji has decided to ready-to-drink dairy beverage. Two flavours Asian region,” said Declan MacFadden, Sym - remove all full-sugar carbonated soft drinks are covered by the new agreement, which rise’s Asia Pacific Region President for from primary school vending machines this extends an existing partnership. Initial distribu - Flavours. “In the future, our capable team year, in line with corporate policy. The move tion will be in Guangzhou and Shenzhen. Fur - will be able to respond to the needs of our was praised by Fiji’s Consumer Council whose ther joint activities in the soft drinks sector are customers better, more quickly and more Chief Executive, Premila Kumar, said it hoped likely if this deal proceeds as anticipated. flexibly by being local.” other soft drink suppliers would not view it as At the opening of the new plant, Symrise an opportunity to replace the withdrawn lines G Pepsi-Cola Products Philippines has advised Chief Executive Heinz-Jürgen Bertram with their own products. The council would the Philippine Stock Exchange that it is described Singapore as “a highly innovative be monitoring schools closely throughout expanding its Northern Mindanao production market and, therefore, an ideal location for 2010 to guard against this happening, she said. facility to boost its non-carbonated beverages trend-setting technology”. Singapore’s “very output. Non-carbonated lines are doing very dynamic economy and highly skilled work - G Bickford’s Australia, a family-owned South well in the sprawling Metro Manila region, and force were decisive factors for investing fur - Australian soft drinks bottler which is building a in some other parts of the country; Pepsi- ther here,” he noted. significant export business to complement its Cola Products Philippines is keen to expand Symrise opened its first Singapore facility long-established Australian domestic sales, will availability more widely. “Pepsi has passed a in 2008. Construction of the new plant was be exhibiting at Gulfood 2010. In business resolution approving the addition of a pro - undertaken in association with the Singa - since the 1870s, Bickford’s has steadily duction line at its Cagayan de Oro plant,” pore Economic Development Board. expanded its product portfolio from traditional said Rosario Nava, the Corporate Secretary. cordials to now also include premium adult- In the past two years the company has oriented carbonates, the Esprit range with 5% worked hard to expand production of both fruit juice, old-style sodas, essences, flavoured carbonate and still products at some of its 11 www. softdrinksinternational.com waters and premium juices. plants. 14 INDUSTRY NEWS Soft Drinks Internationa l – February 2010 Americas Million dollars help for Haiti

JANUARY'S devastating 7.0 earthquake in Haiti prompted a widespread mobilisation of aid and a global outpouring of support as . the poorest country in the western hemi - y v a N sphere found itself in crisis. S U

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Three leading US soft drink companies r e k r

responded immediately with million dollar a B

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The Coca-Cola Foundation donated US$1 :

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million to the American Red Cross to assist o h with emergency relief efforts. In addition, its P bottling partner in the Dominican Republic provided on-the-ground relief with water as bottled water and Gatorade for the disas - With 2 million people in Port-au-Prince and other Coca-Cola beverages. ter victims through its bottlers in Florida and and surrounding areas without potable The US$1 million grant to the American the Dominican Republic. water, Nestlé Waters North America Red Cross offered immediate relief and long Of the US$1 million, the PepsiCo Founda - donated US$1 million in bottled water prod - term support through supplies, technical and tion committed $500,000 for humanitarian ucts to support disaster relief efforts and financial assistance, and other support to relief to be allocated to three of its strategic communities affected by the earthquake. The help those in need. partners, including the American Red Cross company identified, accessed and arranged Coca-Cola has sold its products in Haiti (to be earmarked for Red Cross partners shipment of bottled water resources from since 1927. More than 800 people work for operating in Haiti), Save the Children and nearby locations in the Caribbean islands, its bottling partner, Brasserie de la Friends of the World Food Programme. and Nestlé Waters plants in the United Couronne, on the island. The bottling plant The remaining US$500,000 of the pledge States. received limited structural damage. was designated to support longer term An initial donation included products from The PepsiCo Foundation, too, donated rebuilding efforts designed to strengthen Nestlé Waters’ Nestlé Pure Life purified US$1 million to the earthquake victims. The Haiti's infrastructure and limit significant water, and the Poland Spring, Zephyrhills and company provided Quaker products as well damage from future disasters. Acqua Panna spring water brands.

Bottled Water?' which highlights the key simi - one-stop shop to Water safety larities and differences between bottled water and tap water regulations. test pack explained “We are hearing misinformation about the regulation and safety of bottled water and MOCON Inc of Minneapolis has established IN ORDER to provide consumers with the we produced this video to set the record Advanced Packaging Solutions, describing it facts about the regulation and safety of bot - straight,” said Tom Lauria, IBWA’s Vice-Presi - as a one-stop approach for the analysis of tled water and tap water, the International dent of Communications. “Activists want you food, beverages, pharmaceuticals and related Bottled Water Association (IBWA)’s con - to think that bottled water is not as regu - packaging from raw material to transport to sumer website, www.bottledwatermatters lated as tap water, but this couldn’t be fur - shelf life. .com, has released a new, two-and a half ther from the truth. In fact, bottled water is “Historically, brand owners who needed minute YouTube video, entitled 'How Safe is one of the most stringently regulated of all different types of testing services would have foods and beverages on US shelves.” to engage more than one company. For In the How safe is Bottled Water video, a example, if you wanted to study food dete - stop-shop for virtually any type of testing well-informed teenager checks the facts out rioration and shelf life, you would typically which can impact shelf life. for herself and then spells out the similarities go to two places. For transportation con - • In further news, the company has and differences between the US Food and cerns you would need a third service. This expanded its free educational webinars on Drug Administration’s bottled water regula - resulted in a longer testing timeline and package testing to include online classes in tions and the Environmental Protection much less coordination/ integration between Spanish, Chinese and English. “Because Agency’s regulations for tap water. By law, testing phases and partners,” said Alan Mocon’s instruments are used worldwide, it the US Food and Drug Administration must Shema, Product Manager for Consulting/Test - makes sense to offer our popular educa - be as protective of public health as tap ing Services, tional webinars at a time and in a language water standards. This teenager concludes by The facility, says Mocon, goes beyond that better suits the international partici - directing people to the Center for Disease existing services of barrier analysis, head - pant,” explained Guy Wray, Marketing Man - Control and Prevention website where peo - space, water vapour, leak detection, burst, ager. “Also, to better support the growing ple will see that tap water is responsible for creep, hot tack, seal strength, coefficient of global market, we recently established testing millions of waterborne illnesses, while bot - friction and vacuum decay, providing a one- labs in Germany, India and China.” tled water is responsible for none.

www. softdrinksinternational.com Soft Drinks Internationa l – February 2010 AMERICAS 15

of the New York people, but once again he Further threat is trying to fix his budget problems by taxing Luminometer line New Yorkers and putting thousands of of tax instate jobs at risk,” the coalition stated. acquired “New Yorkers are struggling to make ends NEW Yorkers Against Unfair Taxes, a coali - meet in this economy and we shouldn’t bear CHARM Sciences has acquired the MLX tion formed in opposition to taxes on food the burden of fixing the Governor’s budget Microplate Luminometer product line from and beverage products, has announced its problems,” said Nelson Eusebio, Chairman of Dynex Technologies, Chantilly, Virginia. The disappointment in Governor Paterson’s pro - NewYorkers Against Unfair Taxes. “Another acquisition includes full global rights to the posal to place a tax on sugar sweetened tax will be detrimental to hardworking New MLX luminescence instrument line which beverages of 12 cents per 12oz can. This tax York businesses and residents.” will now be manufactured at Charm’s head - would be more than nine times higher on a According to the coalition, the beverage quarters in Lawrence, Massachusetts. The 12 pack of non-alcoholic beverages,like soft industry currently supports thousands of MLX will be integrated with Charm’s EPIC drinks, than the state tax on a 12 pack of well-paying jobs in New York, totalling some (End Product Indicator Charm) product line. alcoholic beverages, like beer. US$6.7 billion in wages. The non-alcoholic “Growing consumer demand for fresh- The coalition’s members agree that this is beverage industry in New York State has a tasting food and beverage products and not the time to tax the groceries of “hard - direct economic impact of US$7 billion per longer shelf life, ensures the EPIC system has working New Yorkers. Last year Governor year and supports an additional US$18 bil - a unique role for UHT/ESL manufacturers to Paterson claimed to have heard the voices lion in economic activity. produce a safe product with faster release through the distribution chain,” said Donna Stearns, Charm’s EPIC Product Manager. and China. It is one of the largest trade fairs EPIC has been successfully applied to European support in the packaging sector worldwide. nutraceutical beverages. The fair will feature presentations of the The acquisition is designed to bring faster for Brazilian show latest technological innovations in the fields product release to the industry by coupling of packaging, processing and logistics, with a sensitive microplate luminometer with FISPAL Tecnologia, South America's principal automation processes, measurement and innovative luminescence solutions. food and beverage processing trade show control technology, industrial automation, which takes place from 8th to 11th June packaging design and labelling being the main 2010 in São Paulo, is being joined this year themes in the halls. It will also provide an by Messe Düsseldorf GmbH, (organisers of opportunity to exploit synergies with the r & D facility Interpack) as its partner. food industry, at International Food Week, Fispal 2010 will mark the 26th time that it which will be held in parallel to Fispal at the opened has taken place. The last Fispal, which took same venue. place in June 2009, was attended by some As a partner of BTS/BrazilTradeShow, PEPSICO has opened a new research centre 61,000 visitors and 2,100 exhibitors from Messe Düsseldorf will provide support to in New Haven, Connecticut, to focus on the Germany, Italy, France, Spain, Turkey, European companies attending Fispal, includ - development of healthier food and beverage Argentina, Brazil, Chile, Mexico, Peru, Taiwan, ing offering assistance with preparation and products. The company will also fund a grad - India, the USA, the United Arab Emirates stand construction. uate fellowship at the neighbouring Yale School of Medicine to support research related to nutritional science. This is Pep - brand by connecting with consumers because siCo's ninth global research centre, part of nation's veteran of its unique taste and the brand's dedication its wider objective to improve the nutritional to making emotional connections with its profile of its products. celebrates consumers.” Dr Mehmood Khan, PepsiCo's Chief Sci - Throughout this year, Dr Pepper will under - entific Officer (and endocrinologist), said: DR PEPPER, America's oldest major soft take a range of activities to mark the 125 “Ultimately, we're trying to make it easier for drink, (Coca-Cola was invented in 1886) has years. This month sees a new advertisement consumers to lead healthier lifestyles. We're begun its 125th anniversary celebrations. for Dr Pepper Cherry aired during the Super confident that the work we'll be doing in Since its modest beginnings in 1885 created Bowl XLIV. Plans include downloadable con - New Haven, in collaboration with some of by Charles Alderton at Morrison's Old Cor - tent for consumers on DrPepper.com, as well the world's best scientists, will lead to ner Drug Store in Waco, Texas, the drink for - as engaging with consumers via Facebook and advancements in nutrition and health for merly known as the 'Waco' has grown into a Twitter. people across the globe.” famous international brand. “We always try to connect with our con - After it was first poured, Dr Pepper proved sumers in a meaningful way, so we're thrilled so popular that other soda fountain opera - to celebrate our 125th birthday with our fans tors began buying the syrup from the Old all year long,” said Jacobs. “We want Dr Pep - Further Pepsi buy Corner Drug Store. In 1904, Dr Pepper made per-lovers everywhere to know that we are its nationwide debut when it was introduced committed to providing the THE Pepsi Bottling Group (PBG) has signed to almost 20 million people attending the same great taste experience a Letter of Intent to acquire Pepsi-Cola World's Fair Exposition in St. Louis. Today that they've come to expect Bottling Co of northern California. The ori - consumers can choose from 23 flavours of from Dr Pepper for many years gins of the Yuba City-based company date Dr Pepper's unique taste. Diet Dr Pepper to come.” back to 1944, when John Cary, Sr pur - was introduced to consumers in 1963, and The company reports strong chased the local Pepsi-Cola franchise. It has followed by permanent and 'limited edition' brand performance in recent been a successful family-owned and oper - offerings. years. Dr Pepper grew US vol - ated business ever since, with John Cary II “Dr Pepper has an unrivalled taste and a ume an average 4% per year serving as the company’s President since maverick spirit,” said Tony Jacobs, Vice-Presi - over the last 20 years. As a 1989. dent of Marketing for Dr Pepper. “Starting result, Dr Pepper is currently The transaction is expected to be com - out 125 years ago as a regional drink, Dr the fourth best-selling soft drink pleted during the second quarter of 2010. Pepper has expanded into a revered national brand in the country. Financial terms were not disclosed. 16 DEVELOPMENTS Soft Drinks Internationa l – February 2010 Going for gold Ingredients BENEO-Orafti's factory in Oreye (pictured opposite) has been awarded a higher level International Food Standard (IFS) certification by ISACert Belgium following an audit which natural β- Carotene showed that the company had successfully fulfilled the criteria required to demonstrate DSM Nutritional Products has launched product safety across all of its product lines. CaroCare Nat. ß -Carotene 10% CWS Star, The company was awarded the higher describing it as “a state-of-the-art, high per - level certificate having achieved a rarely given formance, natural-source ß -carotene formu - score of 97%. Beneo-Orafti says the certifica - lation” for the colouration and fortification tion, recognised by Global Food Safety Initia - of food and beverages. It is said to be par - tive (GFSI), will set it apart from its direct ticularly suited for use in ready-to-drink bev - said: “This is a valuable addition to our suc - competitors, who have yet to achieve such an erages where it offers ease of use, cessful carotenoids range. It is the ideal accreditation. guaranteed colour intensity, superior stability choice for manufacturers looking to respond Dominique Speleers, the company's Man - for enhanced appearance and the health to the growing consumer trend for natural- aging Director, said, “This is a significant benefits of ß -carotene. source ingredients. Offering the highest qual - benchmark for us and a very important signal CaroCare Nat. ß -Carotene 10% CWS ity natural source ß -carotene available today, to our customers that Beneo-Orafti is dedi - Star is an easy to handle, free-flowing, non- this latest CaroCare product delivers clear cated to ensuring its products meet the high - dusting powder which disperses immediately benefits in use as well as potential health est standards. Needless to say we will be and smoothly in cold water. It is suitable for benefits. striving for a perfect score next year.” vegetarian use and is free from any of the “By combining colour, ProVitamin A activ - allergenic ingredients listed in Annex iiia of ity and antioxidant properties, CaroCare the EU Directive 2003/89/EC and the US Nat. ß -Carotene 10% CWS Star offers Food Allergen Labeling and Consumer Pro - food – and particularly beverage manufactur - Good tection Act (FALCPA) of 2nd August 2004. ers – a versatile and effective ingredient John Biggs, Global Marketing Manager which can be used to positive effect in manufacturing Beta Carotene, DSM Nutritional Products, numerous formulations.” recognised

slow down gastric emptying and prolong the US INGREDIENTS supplier Kemin Health LC, Three-way internal passage of food. In addition, it a division of Kemin Industries, has received decreases the absorption of glucose, resulting Good Manufacturing Practices (GMP )Certifi - slimming concept in a reduced glycaemic response. Hence, it has cation from NSF International for its manufac - a positive influence on feelings of satiety, con - turing facilities in Des Moines, Iowa. FRUTAROM, the flavour and ingredients com - firmed by the results of a randomised NSF International is accredited by the pany, is using combinations of natural ingredi - crossover study with obese volunteers. American National Standards Institute, Inter - ents in its new 'Frutarom goes slimming' ASCOP is a brown seaweed extract with a national Accreditation Service and the Occu - campaign. The concept comprises a triple high polyphenol (phlorotanins) content. It is pational and Safety Health Administration in activity approach: first, to reduce food intake 100% natural, free from additives and preserv - the US and is a World Health Organisation by reducing the glycaemic response of prod - atives and water soluble. ASCOP induces a Collaborating Centre for Food and Water ucts, suppressing appetite and achieving a pro - feeling of satiety, reduces fat and glucose Safety and the Indoor Environment. longed feeling of satiety; second, to reduce absorption and increases fat burning. The NSF International recently audited Kemin food absorption; and third, to promote fat extract’s efficiency is based on its three-fold Health’s facilities and found them to be in burning, inhibit body fat formation and inhibition of enzymatic activity (Alpha-amylase, compliance with dietary supplement current enhance physical endurance. Alpha-glucosidase and lipase) and its ability to good manufacturing practices. Using its range of natural slimming ingredi - act as a pepsin booster. These properties lead “Our NSF GMP certification is just ents, Frutarom maintains all three approaches to a direct reduction of caloric uptake and to another example of how we are dedicated can be combined resulting in a wide range of indirect effects on fat storage and satiety (via to manufacturing quality products for our formulation possibilities. blood sugar regulation). This activity profile has customers and partnering with them for Frutarom has selected those natural health been confirmed by in vivo and in vitro studies. future growth,” said Andrew Martin, Vice ingredients which are scientifically proven to Unroasted green coffee bean extract from President of Global Marketing for Kemin support weight management and promote Coffea Arabica may also be a useful weight Health. “Besides investing in the necessary weight loss. The patented green mate leaf management tool. The ingredient's chlorogenic studies to establish the safety and effective - extract Finomate, for example, suppresses the acid and its related compounds are the keys ness of our ingredients, this certification pro - appetite, reduces fat absorption, increases fat- to promoting conversion of stored fat into vides assurance to customers and consumers burning and enhances physical endurance. Its energy which burns off, delaying glucose that the ingredients we make meet strict efficacy and safety have been clinically tested absorption and increasing the thermogenic quality standards.” in a randomised, placebo-controlled, double- potentiality of adipose tissues. Thus, when blind trial with 60 overweight female volun - combined with a healthy lifestyle, green coffee teers. The results showed that Finomate bean extract may provide an effective way of hepatic synthesis; procyanidins, which slow mediates weight loss by specifically reducing helping dieters manage their weight. down digestive enzyme activity; quercetin, body fat mass and body fat percentage. Finally, the ingredients Pomactiv and which has an antioxidant effect and allows for Another is FenuLife a deodorised galac - Pomelite are bioactive extracts from apple optimal glucose utilisation;and phloridzin, which tomannan fibre from fenugreek. Due to its sin - which contain active apple polyphenolic com - reduces the amount of glucose absorbed from gular 1:1 ratio of galactose to mannose, it has ponents and apple fibres respectively. The the diet. The soluble fibres decrease sugar a higher water binding capacity than other active polyphenolic components consist of absorption and form a colloidal suspension, fibres, which means that FenuLife is able to chlorogenic acids, which reduce glucose effectively filling the stomach. VF 2010 visprom ad 90x270 SD1:Layout 1 08/02/2010 14:15 Page 1 Soft Drinks Internationa l – February 2010 INGREDIENTS 17

Beneo-Orafti's factory in Oreye.

Functional forum…

Joint health Norwegian biotechnology company Aker BioMarine has signed a long term global supply agreement with Valensa International for the use of Superba in Krill Oil Joint Health and Eye Health products where Aker BioMarine will be the exclusive supplier of krill oil. Under the agreement, Aker BioMarine and Valensa, a leading US science-based developer and provide of nutrtional supplements and functional foods, will also jointly perform clinical studies to document the unique properties of Superba Krill Oil as an ingredient in Valensa’s patented and patent-pending formulations. In further news, Aker BioMarine has been notified by the Finnish Food Safety Authority that Superba Krill Oil is now approved as Novel Food in the European Union. Consequently, Superba Krill Oil The Global can be sold in most major markets, including the United States and the European Union. Nutraceutical Event Cognitive function Cyvex Nutrition of Irvine, California, has entered into a research and development partnership with the Salk Institute for Biological Studies to examine the effects of vinpocetine (BioVinca) and fisetin, sepa - 18 - 20 May 2010 rately and in combination, on cognitive function. Three in vitro assays relevant to cognitive function and memory will be conducted to GENEVA PALEXPO determine if these compounds work synergistically and if further test - ing is warranted. Switzerland BioVinca, a proprietary extract of the periwinkle plant, has been shown to support brain functions such as concentration and memory due to its overall neuroprotective properties, as well as its ability to enhance cerebral blood flow. Fisetin, a naturally occurring flavonoid found in strawberries and other fruits and vegetables, has been Register for FREE online NOW at shown to stimulate the signaling pathways that enhance long term memory. Cyvex will supply both compounds for testing. www.vitafoods.eu.com/sd1 Bone density & benefit from Over the years Rousselot has carried out many studies to demon - strate that an oral intake of Peptan may have a positive impact on Fast track entry osteoporosis. Recent studies conducted at INRA-Agroparistech Labo - ratory and published in November 2009, in Bone, the official journal of the International Bone and Mineral Society, have revealed new Free event guide benefits for Peptan in osteoporosis prevention. Bone is a living dynamic metabolic system that relies on a main - tained balance between bone formation and bone resorption. Cells called osteoblasts make bone while cells called osteoclasts resorb it. Save €80 An imbalance may lead to osteoporosis. Researchers conducted in vitro studies, and highlighted that Peptan in bone cell culture induced a better differentiation of osteoblasts. Those positive results have then Join us on been confirmed in vivo on ovariectomized mice, used to simulate a postmenopausal osteoporosis, which leads to a lower bone mineral Organised by density. Researchers concluded that Peptan may restore bone density IIR Exhibitions in simulated post-menopausal osteoporosis by stimulating osteoblast Co-located with growth and differentiation. This demonstrates the interest of Peptan Finished Products Expo as a bioactive ingredient to help preventing bone loss during ageing. “Soft““SSofoftt drinks play a ppositiveositivositivee ““TheTThehe sofsoftt drinks industrindustryy roleroolele in a balancedbalanced diet”diet” pprovidesrovides choicchoicee ttoo meet cconsumeronsumer demand”

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girls aged 12-17, and divided them into caffeine consumption groups of less than 25, 25-50, and greater than 75mg/day. At baseline, participants were asked to com - plete a demographic questionnaire and a Science Monitor behavioural checklist. They then tasted five different flavoured sodas and rated each for novelty and liking. They also car - Effect of sucralose on sugar ried out a triangle test, consisting of a caf - metabolism feine drink and a placebo and were asked REBECCA Brown and colleagues from the A monthly to rate each one on liking. This was done US National Institute of Diabetes, to provide a baseline liking. The partici - Digestive and Kidney Diseases have inves - update from pants had a practice session on the com - tigated the effect of consuming a diet drink Diana Amor, puter-based programme they would use in containing sucralose and acesulfame-K on the experiment. At the end of the testing blood levels of glucose, insulin and Scientific session the participants were provided glucagon-like peptide (GLP)-1. Editor Food e-news. with a week's supply of test soda ran - Soft drinks (sodas) containing no or very domised to be caffeinated or non-caffeinat - few calories have generally been assumed reading Scientific Services Ltd. ed and told to drink 32 oz a day in place of not to affect glucose metabolism, but ani - other soda or caffeinated drinks. During mal studies have indicated that this is not the second week, they were supplied with the case, and that sweeteners do have a insulin release usually occurs two to 10 the other drink. Participants then returned metabolic role in the gastrointestinal tract. minutes after taste exposure and does not and used two computer games. One com - Sweet tasting receptors found in the GLP- occur with pure oral glucose or artificial puter game enabled them to earn caffeinat - 1-secreting L-cells of the gut mucosa and sweeteners. Furthermore, a cephalic phase ed soda and the other the non-caffeinated. taste buds respond not only to sugars such GLP-1 secretion has not been observed in Temple et al state that they found no dif - as sucrose but also to artificial sweeteners humans. For these reasons, it is suggested ference in the reinforcing value of caf - such as sucralose. It is thought that artifi - that the increase in GLP-1 secretion feinated beverages as a function of usual cial sweeteners may trigger secretion of observed after diet soda intake was actual - caffeine consumption. They did however GLP-1, which is a fullness signal to the ly due to the stimulation of gut taste recep - find a sex difference in caffeine reinforce - brain. tors by artificial sweetener, synergising ment after exposure. The boys found caf - To study this matter further, Brown et with glucose-mediated stimulation of feine more reinforcing than girls, with no al . recruited 22 healthy young people aged GLP-1 release. (Full text in Diabetes Care , sex difference at baseline or for the non- 12 - 22 years old. After 10 hours of fasting, December 2009, 32 (12):2184-2186). caffeinated drinks. on separate days, the recruits undertook High caffeine users reported more two 75g oral glucose tolerance tests, with Gender difference, caffeinated headaches, stomach aches, dizziness, frequent measurements of glucose, insulin beverages and adolescents muscle twitching and tremor than the low and GLP-1 over a period of 180 minutes. ALTHOUGH caffeine consumption among caffeine users. A number of suggestions Ten minutes prior to these tests, they had children has increased by 70% since 1977, are made as to why there appeared to be a drunk either 240 ml of diet soda sweet - the effect of caffeine use on behaviour and gender difference in response to the caf - ened with sucralose and acesulfame-K or physiology amongst adolescents remains feine. These include differences in circu - an unflavoured carbonated water, in ran - poorly understood. Researchers from the lating hormones. For the girls domised order. University of Buffalo, US, are carrying out sugar-sweetened soda was not as reinforc - Results indicated that blood glucose lev - a four year study to examine questions ing as a non-caloric or diet soda would els were similar after ingestion of both the including: How strong is caffeine's appeal have been. Temple et al note that several carbonated water and the diet soda. Serum in young people who consume an abun - female participants had been concerned insulin levels were higher 20 and 25 min - dance of soft drinks? What impact does about consuming so much non-diet soda. utes after consumption of the diet soda but acute and chronic caffeine consumption They found that there was no sex differ - did not reach levels of statistical signifi - have on their blood pressure, heart rate ence in self-reported liking of the different cance. Peak insulin levels occurred 12.3 and hand tremor? So far Temple et al have sodas. minutes earlier in the diet soda interven - addressed the first question, in a double- In conclusion Temple et al reiterate that tion, but again not reaching statistical sig - blinded, placebo-controlled study pub - that their data suggests that boys and girls nificance. However, for GLP-1, peak and lished in the journal Behavioural may have different subjective responses to area under the curve (AUC) values were Pharmacology . caffeine and these effects are independent significantly higher after consumption of Temple et al recruited 26 boys and 23 of usual caffeine consumption. the diet soda than the carbonated water. The authors note that in previous work, artificial sweeteners have not been shown to stimulate GLP-1 secretion in humans or animals. In the present work, however, Brown and co-workers claim that artificial sweeteners appear to act synergistically with glucose to enhance GLP-1 release in healthy young volunteers. This effect was observed when the volunteers drank only two thirds of a can (240 ml) of a diet soda. Because the artificial sweeteners were taken in by mouth it could be argued that increases in insulin and GLP-1 were due to cephalic phase insulin release. This, they say, was unlikely since cephalic-phase 20 ProDUCTS Soft Drinks Internationa l – February 2010 Juices & Juice Drinks Juicy smoothness Cranberry addition

THAILAND The country's large beverage UAE The success of its juice range, both producer, Tipco Foods Group, has leveraged within the UAE and elsewhere, has its high-profile presence in the country’s prompted Masafi to add a further flavour to juice market through the development of its ‘originals’ range: Mighty Cranberry. This Tipco Juice Latte. joins Orange, Apple, Mango, Tropical, Citrus, This range is a blend of 98% fruit juice Melon, Berry Mix and Pineapple. with 2% soy milk, which Tipco explains is Masafi Juice reports that it has increased “for smoothness”. market share in the UAE juice market, both Two flavours are currently available: in the plastic bottles and carton categories. Pommy Latte (pomegranate) and Orange More than 45% of Masafi’s juice drinks are Latte. exported. Both are marketed as being high in vita - “The launch of the new Cranberry flavour mins A, C and E, a good source of vitamin epitomises Masafi’s commitment to extend - B2, and high in calcium. They contain no ing value and choice to its customers and added sugar, no preservative, and no added reinforces its reputation as a byword for flavour or colour. Tipco Juice Latte is mar - innovation and excellence in the region,” keted in 200ml and 1litre packs. commented Rami Benjamin, the company’s Business Manager. Masafi also offers three pure juice prod - ucts catering to distinct ‘need-states’: Rejuve - nating Effect is achieved by Masafi Mango and a blend of pomegranate, raspberry, cran - berry and açaí flavours; the Vitalizing Effect is provided by Masafi Apple and a blend of peach, passion fruit, grape and apricot flavours; while the Energy Boost is delivered by Masafi Orange and a combination of guava, lychee and pear flavours.

Powdered Big swap

NIGERIA Promasidor Nigeria has intro - UK Calypso Soft Drinks is supporting The Send your news to: duced Amila Powdered Juice in a range of Fairtrade Foundation as it celebrates its 15th flavours, including mango-apricot, orange, anniversary with ‘The Big Swap’ theme for strawberry-banana and apple-pear. The com - 2010’s Fairtrade Fortnight (22nd February - news@ pany markets a number of beverages, the 7th March 2010.) To mark the occasion, softdrinksinternational.com best known being the flagship product, Cow - Calypso has launched its own Fairtrade Big bell. This brand covers milk powders, Swap campaign as it aims to convince cus - flavoured milk and the vitamin-enhanced tomers to upgrade to Fairtrade juices. Cowbell Vitarich. During Fairtrade Fortnight 2010, the Fair - Promasidor Nigeria sponsors the annual trade Foundation will be totting up product Cowbell National Secondary Schools Mathe - swaps on a special online swap-o-meter. The matics Competition, as well as sports events. Big Swap is designed to show shoppers how Among these are events for physically-chal - easy it can be to break out of old shopping lenged athletes. habits and start new ones - especially as The Promasidor Group was founded in more than 4,500 products have now been 1979 by Robert Rose, previously chairman licensed to carry the Fairtrade mark. of Allied Lyons Africa. Its first market was Calypso reports that while the main - the Democratic Republic of the Congo; Pro - stream industry pure juice sector saw a masidor is now active throughout much of decline last year, it has recorded a 25% the African continent. growth in Fairtrade pure juice sales. Richard Cooke, Sales and Marketing Director, explained: “To mark the 15th anniversary of Fairtrade products our strategy is to double the amount of Fairtrade Pure Juices we sell during the next two years. We want to help all our juice sales to be Fairtrade Juices. change customer habits too and will support These products are important to the lives of ethically sourced juice drinks 100%. We aim millions of producers in developing countries to convince our customers to convert to and despite adverse market conditions their Fairtrade products – we would like 20% of popularity continues to grow”. Soft Drinks Internationa l – February 2010 ProDUCTS 21 Toy Story juice

UK Calypso Soft Drinks has introduced a juice and natural mineral water drink to coincide with the release of Disney-Pixar’s ‘Toy Story 3’ in 3D. This is the latest pack to be launched under the strategic partnership between Calypso Soft Drinks and Disney Consumer Products. The Toy Story 3 Juice drink is available in two flavours: Tropical Orange; and Blackcur - rant and Strawberry, available in two for - mats: 4 x 250ml bottles or in single 250ml bottles. The product launch prepares for the UK movie release date later this year and will be available through all retail and impulse channels. Calypso is confident the new packs will prove popular. Richard Cooke, Calypso’s Sales and Marketing Director, said, “Previ - ous Disney movie drinks have universal appeal and have been huge in the UK. ‘Toy licensed product sales also showed a very With its 250ml size and sports cap, the Story 3’ is long awaited, so we know that its healthy 79% increase last year and this cat - new packs have been specially designed for large and loyal following will transfer egory is set to grow despite the adverse Toy Story’s target market of children aged directly to high volume sales. Our Disney- trading conditions.” 4-10.

lower pricing will make the brand more Premium new look accessible and indicated significantly greater Fairtrade launch levels of consumer interest. UK Following consumer research Sunraysia Sunraysia is also launching a Beetroot UK Sunland, manufacturer of pure juices for has unveiled a new look for its not-from- and Evesse Apple variant for the health- over 25 years and supplier to over 30 coun - concentrate premium juice drink range. conscious consumer. Beetroots are rich in tries around the world, has launched a range The redesign features a new logo and the nutrient betaine that is important for of Fairtrade pure juices into the UK market. strap line, ‘Sunraysia: natural, nutritious and cardiovascular health. It functions by acting (The company has been supplying Fairtrade delicious’. with other nutrients to reduce the concen - juices in other parts of Europe for many Feedback pointed to demand for top- tration of homocysteine, a homologue of years.) end juices in ‘lighter, more convenient packs the naturally occurring amino acid cysteine, Fairtrade is about better prices, decent and in different sizes’. As a result, Sunraysia which can be harmful to blood vessels and working conditions, local sustainability, and has introduced a 750ml Tetra Prisma format thus contribute to the development of fair terms of trade for farmers and workers across the range. It will retain its glass bot - heart disease, stroke, and peripheral vascu - in the developing world. UK consumers have tle format in 750ml and 1litre for those lar disease. responded to the plight of these workers by retailers requiring a range of top end prod - Evesse is an ancient apple variety rich in buying more and more Fairtrade products. ucts packaged in glass. Research showed polyphenols, known to relax the arteries Sunland says it has always put farmers and that the move to a 750ml pack size and and improve circulation. workers fair treatment at the top of its pri - orities and now the company has been granted a Fairtrade Licence by the UK Fair - trade Foundation. 22 PRODUCTS Soft Drinks Internationa l – February 2010 Energy & Sports Drinks Driving Aluminium bottles competition USA ABB, of Aurora, Illinois has introduced Pure Pro 50 ready to drink shakes in UK Voltz Distribution UK, the company recloseable, lightweight, 16oz Alumi-Tek alu - behind the popular Voltz healthy energy drink, minium bottles from Ball Corporation. has teamed up with Max Power to give away According to ABB, Pure Pro 50 provides a Subaru Impreza worth over £15,000. 50 grams of protein from milk and whey The competition, which takes place in the and is formulated for bodybuilders looking first quarter of 2010, is free to enter via the to move up to a heavier weight class, ath - Max Power website. Successful participants letes who typically burn a lot of calories will complete a full army assault course when training or competing and individuals where the fastest 15 go through to the final who need a little help hitting their daily pro - where they’ll battle head-to-head. The over - tein target. all winner takes home the Voltz Subaru This is the first sports nutrition beverage Impreza to be packaged in the Alumi-Tek bottle, “We are all about energy and our compe - which is currently used for a wide variety of tition with Max Power to win the 380bhp other beverages including energy drinks, cof - Impreza P1 is an amazing opportunity for fee drinks, enhanced water and nutraceutical Voltz energy shot fans,” said Rob Arnold, beverages. CEO of Voltz. “The Voltz energy shot is a “The resealable Alumi-Tek aluminium bot - new concept made up of a healthy combina - tle is a sports nutrition industry first,” said tion of B vitamins, amino acids and antioxi - Alan Yengoyan, General Manager, Growth Ini - dants. With no carbohydrates and only two tiatives, ABB. “It distinguishes Pure Pro 50 way the aluminium container keeps this per - calories, Voltz supplies energy without sugar from the pack and represents an incredible formance beverage cool while giving them and high concentrations of caffeine. What convenience to hard-training athletes and the option to re-cap it and save some high- better way to promote Voltz than through a 'weekend warriors' who will appreciate the quality protein for later.” competition to win the tuned-up, highly ener - gised Impreza?” lows, one of the world's top snowboarders Film support Xavier De La Rue, and British surfing tri - umvirate Tom Lowe, Mickey Smith and Fer - UK Relentless, the energy drink from Coca- gal Smith. Cola Enterprises, has launched a feature The documentary was aired on 17th length documentary exploring the personali - December on Channel 4, linking up with a ties of contemporary artists. Inspired by the competition running concurrently on the work of Renaissance painter, sculptor and Channel 4 website to win a European heli- architect Giorgio Vasari and written and boarding weekend. directed by Erasmus, Lives of the Artists A series of 30 second MPU ads, secured showcases artists from three different disci - by Vizeum with media partner MPORA and plines: hardcore British punk rock band Gal - a social media drive further enhanced online awareness. Consumers can also visit the brand's website, www.relentlessenergy.com, for the latest news, prizes and to view a Giving back long form version or directors cut of the film in HD. UK Gatorade, the world’s best selling sports The film has won two awards at the Inter - drink, has launched a year long on-pack-pro - national Freeride Film Festival at St Lary- motion entitled ‘Gatorade Gives Back’. Soulan, winning 'Best shooting' and also the Britvic and Pepsi Co's Gatorade will recog - Jury's special prize. nise the effort and commitment individuals Steven Ruhl, Senior Brand Manager for at all levels put into their sport and active Relentless Energy Drink, said: “Since Relent - life and reward them with top sports equip - less was created four years ago it has con - ment, music downloads, experiences and tinually invested in a community-based sporting holidays. The prize fund is over £1 marketing approach to engage action sports, million. as New Balance, Polar, Power Music, Neilson motor sports and music communities. To obtain these prizes consumers collect Active Holidays and The National Magazine Through content creation rather than solely the codes that correspond to a nominal Company. There is also a weekly prize draw advertising, Relentless aims to earn respect point value from each bottle of Gatorade. for registered participants. rather than buy it within these communities. These codes are then banked online at Adam Draper, Gatorade Brand Manager, “With Lives of the Artists I am confident www.gatorade.co.uk or via text using the said: “We hope to get as many people we will engage and delight our target audi - number provided on the label. They can involved as possible with schools, clubs and ence and further develop the brand's stand - then be used to cash in on a wide range of athletes taking full advantage of the fantastic alone position in the energy drinks sports-related rewards from partners such rewards that are available.” segment.” Soft Drinks Internationa l – February 2010 ProDUCTS 23 Fruity Junior Pear Water & Water Plus FINLAND Hartwall launched a new low- sugar bottled flavoured water drink in mid- January targeting the youth market. The product, Novelle Fruity Junior Pear, is being rugby connect marketed as a drink suitable for all occasions, including “leisure breaks” and as a beverage NEW ZEALAND Three of New Zealand’s alternative that can be part of school lunches. best-known All Black rugby players are asso - The marketing platform for Novelle Fruity ciated with a bottled water brand, with Junior Pear also emphasises the products some products featuring their images. Called “healthier aspects”, according to Karla Frisk, Water for Every One, the brand has the drink's Brand Manager. “This is an alter - become a commercial success on the New native thirst quenching drinks. It contains 40% Zealand domestic market and is likely to less sugar than juice cartons and soft drinks develop export sales. generally, so it is low in sugar. It is also It has, however, attracted some contro - enriched with vitamin C," said Frisk. versy because of allegations made by the The mildly carbonated Novelle Fruity Jun - shareholders of another bottled water com - ior is suitable for even young children. It is pany that the three All Blacks had unfairly made using spring water and derives its acquired data from them during negotiations flavour from real fruit and its colour from nat - for possible involvement with this producer. ural ingredients. These allegations have not affected sales of “The product is enriched with vitamin C to Water for Every One. promote growth and stronger bones and Only two of the three All Black share - teeth. Vitamin C is watersoluble and does holders in Premium New Zealand, the com - not accumulate in the body. The spring water pany which bottles Water for Every One, soothes children's thirst, while the juice pro - feature in promotions and labelling: Richie vides them with energy,” said Frisk. McCaw and Ali Williams. Co-owner Dan Novelle Fruity Junior Pear is sweetened Carter is not active in marketing initiatives with fructose. Its tinted green colour is based because of New Zealand Rugby Union on pear juice and natural extracts. restrictions on the number of All Black play - The product's launch follows on the success ers allowed to endorse products which are another soft drinks producer. Water for of the spring waterbased Novelle Fruity Junior not officially associated with the team. Every One has a charitable foundation, feed - Wild Strawberry, which reached the market in The All Blacks have an official link with ing funds to schools and youth organisations. April 2009. Like Novelle Fruity Junior Wild Strawberry, Novelle Fruity Junior Pear will be sold through convenience stores and super - Arabia: Al Jomaih and the Saudi Industrial markets in 330 ml bottles, retailing at €1 per Quality mark Projects Company which is better known as unit, and in sixbottle minipacks, retailing at €5. SIPCO. SAUDI ARABIA PepsiCo International’s PepsiCo explains that in the Middle East Aquafina bottled water brand has been and North Africa, Aquafina is subjected to a accredited by the Saudi Arabian Standards purification process called Hydro 7. As the Organisation with a quality seal of approval name suggests, this process has seven inte - which further enhances its market status. grated stages to remove natural particles The SASO quality mark covers both and unnecessary salts, culminating in a final Aquafina bottlers in the Kingdom of Saudi purification.

Motorway deal

UK Harrogate Spa Water, one of the fastest- growing UK bottled water brands, has secured a listing within the national chain of Spritzer sponsor Roadchef motorway service stations. It will now be stocked across all 27 sites, including MALAYSIA Spritzer mineral water was again concessions such as WH Smiths and Wim - a key sponsor of the Penang Starwalk, provid - pey, in locations ranging from Somerset to ing some 15,000 bottles of water for partici - Scotland. pants, along with 2000 T-shirts. Paul Martin, Managing Director at Water Organised by newspaper publisher Star Brands which owns the brand, commented: Publications and the Penang Amateur Athlet - “Harrogate Spa Water is going from strength ics Association, Penang Starwalk is divided into to strength and continually growing its pres - Mike Jackson, Head of Purchasing and Data competition and non-competition categories. ence throughout the UK. We’re thrilled to at Roadchef, commented: “The Harrogate In addition to the 10km walk, it traditionally have secured the listing in Roadchef, which brand is a uniquely stylish British water, some - also features games and other activities, with will give the brand a strong visibility across thing which will be recognised by our cus - active involvement by sponsors. the country, and provide motorists with a tomers. We’re pleased to be stocking a brand Other long term sponsors of Penang Star - quality beverage option for on-the-move con - that has so much heritage, and one that is also walk include F&N’s 100-Plus isotonic bever - sumption.” meeting environmental considerations.” ages brand. 24 PRODUCTS Soft Drinks Internationa l – February 2010 Cherry addition Carbonates UK Vimto Soft Drinks has introduced a cherry variant to join its flagship Vimto brand. Cherry Vimto was developed following More fruit, less nationwide consumer research in 2009 that identified the massive growth potential for calories cherry-flavoured soft drinks and an over - whelmingly positive response to Cherry USA Izze Beverage Company has launched Vimto’s taste trial. a newly reformulated, low-calorie IZZE Vimto, a blend of grape, blackcurrant and esque nationwide. The new recipe combines raspberry combined with a secret mix of 25% pure fruit juice with sparkling water herbs and spices, has its own distinctive producing 50 calories per 12oz serving and taste. According to Vimto the brand has 11 grammes of sugar. experienced phenomenal growth in the last As with IZZE Sparkling Juice, IZZE esque 12 months with value sales up 22.5% year is all-natural and contains no refined sugars, on year, driven by an additional 900,000 new caffeine, preservatives, artificial colours or households purchasing the brand. flavours. Available initially as a carbonate, the There are three flavours in the range: Cherry Vimto product range will include a Sparkling Black Raspberry, Sparkling Limon 330ml can, 500ml bottle and 2litre bottle and Sparkling Mandarin. while a cordial range of 725ml and 1litre “The New Year signifies a new start and bottles will be introduced in May. we are delighted to introduce the reformu - Head of Marketing for Vimto Soft Drinks, lated, great-tasting addition to our line-up of Neil Gibson, said: “Our research into Vimto all-natural beverages,” said Kelly Carioti, VP in 2009 revealed that there was huge affec - take it to trade.” of Izze. “While IZZE esque has been a pop - tion for the brand and an opportunity to Support for the Vimto brand will increase ular option for health-conscious consumers, stretch it into new flavours and categories. in 2010 including the continuation of its we’ve upped the ante by increasing the The response to Cherry Vimto in our ‘Seriously Mixed Up Fruit’ TV campaign, amount of fruit juice while lowering the research was staggering and this, backed up whilst Cherry Vimto will benefit from an calorie count – and making sure they’re still with the growth opportunity the flavour has individual support package to drive aware - delightful to drink.” in the market, gave us the confidence to ness and trial.

Bands on the Avatar promotion

Beach THAILAND The international link-up between Coca-Cola Zero and James NEW ZEALAND A tradition in New Cameron’s blockbuster movie Avatar has Zealand, Australia, South Africa and elsewhere seen Coca-Cola (Thailand) mount a very continued during the southern hemisphere successful promotion within the Coca-Cola summer with the Coca-Cola Bands on the Zero Black Carpet programme. Beach programme in New Zealand. This has included a nationwide competi - This free series featured two-day gigs at tion, the release of limited edition Avatar beach resorts in the North Island – Whanga - cans, and an Avatar -themed commercial for mata, Piha, Mt Maunganui, Gisborne – and in Coca-Cola Zero which has been screening Nelson at the ‘top’ of the South Island. on television channels and in cinemas. MCed by Drew Neemia, the gigs featured “As a leading partner in this promotional Midnight Youth or Dane Rumble, in both campaign, the Coca-Cola (Thailand) team cases supported by Ivy Lies. has organised fun activities for our fans to Coca-Cola Bands on the Beach was organ - derive an exclusive and aesthetic experi - ised by Coca-Cola Amatil as an extension of ence from this exciting epic film,” said Mar - the brand’s ongoing music policy, under the keting Manager Chanisa Kaewruen. She Open Happiness umbrella. It also extended claimed that Avatar “shares similar aspira - to the high-attendance Parachute Festival tions and unconventional values with our 2010, held at Mystery Creek, Hamilton. brand”. In addition to music, the beach events The principal prize in the competition, included a colourful variety of games and which was structured around a bottle cap visit the Weta Studio in Wellington where activities. mechanic, was a trip to New Zealand to the movie was made.

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Soft Drinks Internationa l – February 2010 PRODUCTS 25 Country music Diet launch

USA Dr Pepper is offering a weekend of USA Chrome Soda from Vultaggio Napoli - music at the 45th Annual Academy of Coun - tan Beverage Co has introduced Chrome try Music Awards (ACM Awards) in Las Diet Soda to join Chrome Citrus Blitz, a Vegas this April in its latest promotion. Con - blend of natural citrus (orange, lemon and sumers can enter for a chance to win at lime) flavours. Chrome Drinks was founded drpepper.com through to 31st March. in January 2007 by Paul Vultaggio and Chris “Country music and Dr Pepper share a Napolitan. Originally formulated and manu - strong fan base of Americans looking for an factured in Italy, Chrome Soda is now pro - authentic experience,” explained Dave Flem - duced in the US. ing, Director of Marketing for Dr Pepper. Sweetened with Splenda, Chrome Diet “We are proud to continue our support of boasts the same “great tasting” Citrus Blitz the Academy and partner with incredible tal - flavours with zero calories and zero sugar. It ent to provide an unrivalled experience to comes in a 16 oz can. our consumers.” In addition Dr Pepper is teaming up with country music recording group Sugarland to come Reception, Sugarland will be featured support its ACM Awards partnership. As online and on product packaging and dis - well as appearing at the Dr Pepper Wel - psoftDrinksAdvert.qxplays. 29/1/10 10:55 am Page 1

Soda mocktails MALAYSIA Bottler Fraser & Neave has Campden BRI been running a Mix ‘n’ Win promotion for its F&N Fun Flavours Ice-Cream Soda. This food and drink innovation required participants to mix a mocktail using the F&N Ice-Cream Soda flavour as its base. Any other ingredients were acceptable, including fruit and juices. Soft drinks and juices: It was then just a matter of coming up with a name that is as creative as the recipe, new product development taking a photograph and submitting all the information by mail with a proof of purchase for any F&N 500ml or 1.5 litre flavour. The seminar main prize is RM10,000 in cash, with 30 sec - ondary prizes of Panasonic LCD TVs. A complementary website mini-competi - Tuesday 25 May 2010 tion involves creating a mocktail online (at www.funflavours.com) – ingredients and The soft drinks and fruit juices market is rapidly growing and mixer are supplied in interactive graphics – developing, and is a key area for new product ideas. Smoothies and and sending it on to friends. A Sony MP4 fruit juice drink mixtures have taken off in recent years and there is player is on offer for the person who sends plenty of potential for more innovation. the highest number of drinks to their friends. The seminar will cover l Market trends l Legislation - including flavours l Colours and sweeteners l Fortification l Packaging and the environment l Novel processing technologies

Venue: Campden BRI, Chipping Campden, UK Visit www.campden.co.uk/soft-drinks-seminar.htm

or contact Campden BRI training department +44(0)1386 842104 email [email protected] 26 MArKET AnALYSiS Soft Drinks Internationa l – February 2010 Poised for explosive global growth or a niche category?

unctional waters are a relatively new category Fcurrently getting some attention due to Coca- Cola’s purchase of Glaceau. Functional water brands tend to have one of two sets of characteristics; they are either primarily waters fortified with vitamins or minerals for though in Japan there has been category contrac - health/energy benefits (such as Vitaminwater tion. The category, on average, has grown by The functional from Glaceau) or primarily lighter/lower calorie 19% per year for the past four years. The top waters category versions of sports drinks where the purpose is three countries, US, Germany and Japan, rehydration during/after sports activities (such accounted for 83% of global functional water could be the as Propel). This category could be the next volume in 2009. Particularly the United States, engine of growth for soft drinks companies. but also Germany, have had strong compound next engine for annual growth rates from 2006 to 2009 (+320% Functional waters leading brands for the US and +20% for Germany) and while growth , writes An interesting characteristic of the major func- growth is forecasted to slow 2009 to 2014, it will tional drink brands is that they are not broadly still be strong (+8% for both countries). In Japan, richard Haffner. distributed. Most brands do the majority of similar to many other soft drink categories, func - their volume in only one or two countries. tional waters are declining in volume (with the Vitaminwater, from Coca-Cola is the leading category contracting by 5% per year since 2006). brand globally followed by Propel Fitness Water In the US a significant amount of functional from PepsiCo. Both of these brands are sold pri- water use is for rehydration related to sports marily in the US. Dakara, from Suntory, and activity (about 40% of the volume is in Sports Kirin are sold primarily in Japan. Mizone was Waters). However, in Germany and Japan virtual - recently acquired by Suntory from Danone and it ly all of the volume occurs in fortified waters. is sold primarily in China and Australasia. Although China has a relatively large amount Active O2, from Adelholzener, is sold primarily of global volume, is due to its large population. in Germany. More interesting than the brands Per capita consumption in China is relatively themselves, is where they are sold and the poten- low, at about one third the global average (per tial for introducing functional waters to more capita annual consumption of functional water countries. for 2009 in China is 0.2 litres vs. 0.6 litres glob - ally). 2006 to 2009 CAGR was just +3% and 2009 Functional waters distribution to 2014 is projected to maintain the trend at Globally, functional waters have experienced +3%. Therefore, in China the category will most dynamic growth for the past four years even likely remain underdeveloped, at least into the medium term.

The Czech Republic example The Czech Republic accounts for a surprisingly large amount of global functional water con - sumption given the size of the country. Per capi - ta, the people in the Czech Republic consume 10 times the global average (per capita consumption in 2009 is 6 litres). The functional water trend in the Czech Republic is helped along by innova - tive local companies recognising and capitalis - ing on consumer tastes. Similar to Germany and Japan functional waters are dominated by forti - fied waters. From 2006 to 2009 functional waters experi - enced a 43% compound annual growth rate with annual per capita consumption growing from 2 litres to the current average of 6 litres per per - son. To put this explosive category growth in per - Soft Drinks Internationa l – February 2010 EnHAnCED WATErS 27 spective, it is growing more quickly than the growth experienced in the number one global functional water market, the United States (where from 2006 to 2009 the category had a compound annual growth rate of 32% and 2009 annual per capita consumption is 9 litres per per - son). The consumer trend toward health and well - ness products is a key driver in this small mar - ket. Czech consumers prefer still and gentle sparkling bottled water because these variants are perceived to be healthier and this wellness trend is reflected in the introduction of this type of functional waters. The first functional water products appeared in 2004 when KMV intro - duced flavoured mineral water brand Magnesia Multia with herb extracts, and Hanacka Kyselka launched flavoured mineral water Hanacka Pro Vital. Functional water products continued to emerge from a low base, and while growth con - tinues to be dynamic, the category is still small.

Poised for growth through increased global distribution or a passing fad? Based on health and wellness CDI, the best Functional waters do the majority of their global new distribution opportunities for functional volume in a very limited number of markets. waters appear to be Europe, Canada, Hong Kong Three of the four most highly developed markets and Mexico. are projected to have significant growth driven by health trends. Future growth rates in the US Summarising the functional and Germany, while still good, are projected to waters opportunity be lower than historical as the category matures. If consumers are willing to pay a premium for Vitaminwater from Coca-Cola and Propel from the benefits functional waters offer over still bot - PepsiCo are distributed primarily in the US. tled water, then the opportunity is in expanding Nestlé is distributed only in Germany, the global distribution of brands that are prima - Switzerland and China. If consumers outside the rily distributed in just three countries and, per - highly developed markets are willing to pay a haps, introducing new brands globally (in a wide if functional premium for the perceived health benefits of open marketplace). The Czech Republic demon - waters are functional waters, then multinationals broaden - strates the potential, where local bottled water ing distribution represent a significant opportu - companies introduced locally innovative func - positioned either nity for explosive growth. tional water products. Functional bottled water is a small category For multi-national companies, given the high for health and because it is present in a very limited number of cost of functional waters relative to still bottled countries. The biggest opportunity is to expand water, developed markets that have a propensity wellness or distribution. The challenge is to identify the for healthy products might offer the biggest countries with the most opportunity. Functional opportunity for expanded distribution. These energy then they bottled waters tend to claim health and wellness markets are identified as being primarily in benefits and countries that currently have high Western Europe. The potential strategic nature of are highly likely functional bottled water CDI’s (category develop - Suntory’s recent acquisition of Orangina to have ment index), tend to index high on health and becomes more apparent given the potential dis - wellness products. Therefore, one way to identi - tribution opportunities for functional waters. incremental fy potential opportunity markets could be to Similar to the Czech Republic, for innovative identify markets where consumers index high on companies in local developing markets, there volume health and wellness product purchasing. may also be opportunity for functional waters. If functional waters are positioned either for opportunity. health and wellness or energy then they are high - ly likely to have incremental volume opportuni - ty. Given the concerns in developed markets around the environmental impact of still bottled waters and the accompanying negative volume trends, functional waters may represent an opportunity to profitably fill this volume loss by giving consumers an added justification to pur - chase packaged water products. A health and wellness positioning is more likely to appeal to older consumers. Hence, this would help to stretch the age appeal of soft drinks into a group that is increasing in developed markets. As an energy type drink functional waters Richard Haffner is Beverages would have a much different taste profile from Industry Manager at other energy drinks and brand positioning is Euromonitor International. likely to be less edgy. I www.euromonitor.com 28 JUiCES Soft Drinks Internationa l – February 2010 The grape juice project – setting new standards

razil’s innovative Grape Juice Project is not Bonly delivering already in the form of enhanced category perception and national branding, but is also demonstrating tangibly that a juice commodity can in essence be ‘reinvented’ – profitably and sustainably. The project is driv - en largely by two producer groups but with very Kelvin King active input – and genuine enthusiasm, an ingre - reports from dient not always to the fore in marketing and cat - egory development ventures like this – on the Bento part of individual growers and processors. As outlined in the first of the two earlier Gonçalves, rio reports of this series, which appeared in our management are contributing to a model which December 2009 and January 2010 issues, the two could well be adapted in other environments. Grande do Sul. project leaders are IBRAVIN – the Brazilian Wine Institute – and IBRAF, the Brazilian Fruit Producers of all sizes Institute. They are complemented by funding As reported earlier, the majority of producers and marketing know-how from ApexBrasil, the involved in the Brazilian grape juice evolution Brazilian Trade and Investment Promotion are primarily winemakers or growers of wine Agency. grapes. The Grape Juice Project’s dynamic is almost “With the increase in Brazilian consumption entirely commercial, with an underlay of social of natural grape juice, wineries have been willing altruism in helping open up job opportunities to invest more in fruit for juicing,” explained and utilise viticultural land more intensively, Raquel Rohden, the project’s co-ordinator. The alongside the development of the country’s wine increase in per capita earning within Brazil had industry. done much to encourage the consumption of nat - Brazilian wines are another success story, their ural grape juice, made from fruit produced dur - marketing impetus – both domestically and ing the wine vintage, she said. export – revolving largely around strategies of Production follows a natural pathway, with no quality and diversity rather than bulk produc - added sugar. This aligns the juices with the trend tion. But just as the wine sector’s success story is within Brazil towards healthier beverages, and being eyed with interest by other existing or other foods, and positions them well for interna - potential wine regions in South America, it tional sale. More producers were beginning to seems like the Grape Juice Project will also be offer organic product, investing in the proce - emulated elsewhere in the world. Its clear vision, dures required for organic certification, Rohden attainable goals and relaxed but transparent pointed out. While IBRAVIN and wineries are major play - ers in the Grape Juice Project, some juice produc - ers are not associated with wine. Golden Sucos (www.goldensucos.com.br) stands out as a non-winery which has been tremendously successful in producing grape and apple juice concentrate, almost entirely (around 90%) for export. Established in 1989, the family- owned company is the third biggest receiver of grapes in Brazil, working with growers in the Serra Gaúcha region. It uses concord and con - cord family grapes, working on developing a sort of ‘world taste’ which has brought it internation - al attention, achieving a supply arrangement with Coca-Cola after exhaustive plant and work - force auditing. The wineries involved in producing juice range from small, family-owned, establishments with a cluster of their own vineyards and small- scale contract growers, through to the large Soft Drinks Internationa l – February 2010 BRAZIL 29

Vinicola Salton (www.salton.com.br) which is Brazil’s biggest winery – an impressive complex architecturally, inside and out. Salton processes its grape juice at the time of vinification, then holds it in tanks for bottling year-round. All bottling – of still and sparkling wines, as well as juice – is done in-house; a fur - ther bottling line is currently in planning. Juice is produced from concord and isabel grapes. Packaging is in 500ml bottles only, using the Salton brand – the company’s attitude is that it stands by its juice as much as its premium wines. Sales are currently only within Brazil and to a supermarket group in Uruguay but longer term plans are for more exports. Several of the region’s producers are exporting on a small scale, with firm intentions to build this up, the Middle East being viewed as having strong potential. Many of the region’s wineries are within the picturesque – and truly charming – Vale dos Vinhedos, where they come under the banner of a livewire producer organisation known as APROVALE – the Associação dos Produtores de Vinhos Finos do Vale dos Vinhedos.

Grape producers Other key grape producers in and close to Bento • Vinícola Cordelier – magnificent winery Gonçalves are: buildings, with an excellent restaurant. • Casa Perini – the Perini family is one of the www.cordelier.com.br region’s pioneers, its winery and juice facility an • Vinícola Aliança – includes organic and rosé appealing village amid the vineyards. www.vini - juices amongst its portfolio. www.vinhos-alian - colaperini.com.br ca.com.br • Vinhos Muraro – family-owned vineyards in • Vinícola Battistello – www.vinicolabattistel - its clear vision, a lovely rural setting at Flores da Cunha. lo.com.br attainable goals www.vinhosmuraro.com.br • Vinícola Dom Cândido – superb wines made Further information on the web: and relaxed but under the direction of the grand old man whose www.brazilianfruit.org.br portrait is the company logo, with juices of the www.ibraf.org.br transparent same quality standards. www.domcandido. www.ibravin.org.br com.br www.apexbrasil.com.br management are • Vinícola Aurora – a cooperative whose histo - www.anuarios.com.br ry is that of Bento Gonçalves. Produces several contributing to a juices plus an impressive wine portfolio. Last in series www.vinicolaaurora.com.br This is the last of our series of three reports on model which • Casa de Madeira and Casa Valduga – a stand- the renaissance of the Brazilian fruit juice indus - could well be out company headquarters, complemented by a try, and the burgeoning success of that country’s traditional inn, a top restaurant and a range of whole-fruit and related fruit products industry. adapted in other products including juices, wines, balsamic vine - We will, however, be reporting from time to gar, preserves and more. www.casamadeira. time on progress with the innovative Grape Juice environments. com.br, www.casavalduga.com.br Project, the evolution of tropical juice varieties (as covered in our second report) and other developments as Brazil builds its juice industry far beyond its previous reputation as an orange juice concentrate specialist.

With thanks.... Soft Drinks International warmly acknowledges the assistance and co-operation given in the preparation of these reports on the Brazilian fruit juice industry by the Brazilian Fruit Institute, Brazilian Wine Institute, Brazilian Trade and Investment Promotion Agency and the publish - ers of the Brazilian Fruit Yearbook. Thanks are also given for the help and enthusiasm – as well as the generous tasting sessions - of the juice and wine producers of the Vale dos Vinhedos and other areas of Serra Gaúcha, Rio Grande do Sul. A special thanks, too, to IBRAF’s knowledgeable Kelvin King is Asia/Pacific and patient Luciana Pacheco, a fine ambassador Correspondent for Soft Drinks for her country’s fruit industry. I international. 30 DiSTriBUTion Soft Drinks Internationa l – February 2010 Logistical benefits like only the can, can

hroughout recent years consumers have Tshown that the environmental credentials of packaging are becoming increasingly important to them as they strive to do their part in preserv - ing the world. As a result, these issues now play a major role in their purchasing decision. The metal container is one type of packaging that has Shaun Kelly a number of benefits to help the environmentally discusses the conscious consumer, allowing hin or her to enjoy their chosen product whilst knowing they have benefits that the made a positive impact on the environment. beverage can Environment sages; there is unlimited choice. The importance The environmental credentials of the can start of branding for any product is paramount and the brings to the early in the production process. Cans are manu - can offers a variety of ways to do this, including factured at high speeds, with over 2500 cans being 360° branding, embossing and specialised inks. entire supply produced per minute in many plants. Once pro - Further down the logistical life cycle of the can duced, it is possible to fill this packaging format at there are more environmental and financial bene - chain, especially even higher speeds, meaning that going from raw fits. The speed at which the cans are filled, as its impact on material to a filled can takes only a matter of sec - mentioned earlier, not only keeps the amount of onds. Not only is this a highly efficient process, energy used to a minimum, but it also keeps costs logistics. but it uses less energy to produce a greater number down as it takes less time to fill the products and of products and therefore fulfils the demand set get them ready for delivery. Rexam is a global by the end consumer. The incredible speed at business operating in 16 countries across Europe which the cans are produced also includes time and Asia as well as having strong presence in for eye catching and intricate designs to be placed North and South America. Having factories and on the can. The nature of the beverage can allows offices around the world allows Rexam to use its brand owners to communicate anything they wish global knowledge and resources in local net - on their cans, from promotions to important mes - works. This large presence means more plants in more countries, which are closer to both fillers and retail outlets, and therefore fewer emissions are produced transporting the cans between each part of the supply chain.

Transit benefits Once ready to be delivered, the easily stackable cans are packed onto a truck. The shape of the package allows more product to be transported and less fresh air. Rexam ensures that all trucks that leave its plants are carrying the maximum amount of cans possible, producing a more sus - tainable use of emissions, as the emissions released by the trucks are used to deliver the largest amount of stock possible.

Wine can study Wine cans are an up and coming packaging format that is getting more coverage, and respect, in the wine market. This new packaging solution for wine is not only practical, especially for on-the-go consumption, but it is also more environmentally friendly. A study commissioned by Rexam, car - ried out by Incept, shows that when transporting wine in slim aluminium cans the amount of CO2 emissions released is half that released by the equivalent 75cl wine sold in glass packaging. Not Soft Drinks Internationa l – February 2010 LOGISTICS 31 only this but fewer transport-related CO2 emis - sions are released when transporting both 200ml and 250ml cans than in any other packaging for - mat. These impressive environmental statistics show that moving to cans, especially for the wine market, makes sense and helps consumers to both enjoy their drinks and to feel they are playing a part in improving the environment.

On track Throughout Europe and Scandinavia Rexam can transport its products to customers using an extensive rail network. The trains used are 18m long High Cube Road trains, rather than the con - ventional 13.6m trailers, which gives Rexam 20% more carrying capacity at no additional environ - mental cost. Using these impressive trains removes 27 vehicles per train from the road net - work, and also means that there are 20% less vehi - cles entering customer sites to make deliveries.

Through the wall At Rexam’s Milton Keynes and Wakefield plants in the UK, there is an innovative logistical solu - tion. The canning plants are situated next door to one of Rexam’s major contract fillers, and as such the manufactured cans are delivered via a convey - or belt between the two factories. This wall to wall solution means that there are no transport emis - sions between can production and filling. packaging means that over 1 million delivered Recyclability cans require only one pallet collection service. A well known benefit of the can is that it is 100% This is a positive incentive that helps to neutralise recyclable, and there are increasingly more con - the impact that the transport of goods can have on venient places for the end consumer to recycle the the packaging industry. can, not just in the home. Indeed, nearly 60% of the worlds cans are now recycled. This high recy - Sustainability cling rate means that, on average, a can is collect - As well as being fully recyclable, beverage cans ed and recycled more than 10 times per year, and are unbreakable and, as such, less waste is pro - can be made into anything from a new can to duced as the product moves through the supply other metal items such as aeroplanes and cars chain, making the can a more sustainable packag - with no impact on the quality of the metal. Rexam ing option. The can’s unbreakable nature also Using these takes this one step further by delivering its cans results in fewer safety issues during transporta - impressive trains on 100% recyclable pallets and promises to col - tion in the trucks, when being unloading at retail lect the pallets within product costs. Rexam’s abil - outlets and when on display. The cans also pro - removes 27 ity to transport and collect large quantities of tect the contents inside from harmful UV rays and oxygen that may taint the drink, resulting in a vehicles per train longer shelf life. This means that retailers can store the product in their warehouses for longer, from the road which results in fewer deliveries throughout the year. Additionally, because of the can’s easily network... stackable shape, the product takes up less space in the store room and on the retail floor, making it convenient for both those running the shop and the consumer.

Benefits all round Cans deliver lower filling, handling, transporta - tion and storage costs than any other packaging option, which is, to a large extent, due to their compact size, shape and low weight. They can be easily and safely transported and Rexam offers sustainable solutions in delivery and packaging recycling. Further down the supply chain, cans, and of course multi-packs, offer retailers a packag - ing solution which is easy to load and unload, and which is highly space efficient from a storage and display perspective. The can allows consumers to Shaun Kelly is Supply Chain conveniently consume their favourite beverages Manager Logistics at Rexam while having the peace of mind that they are mak - Beverage Can Europe. ing positive environmental decisions. I www.rexam.com 32 DiSTriBUTion Soft Drinks Internationa l – February 2010 A case study for supply chain excellence

uncrest Drinks is a family owned business, Swhich began life in 1985 with the launch of a non-sparkling passion-fruit juice drink – the first of its kind in the UK. The success of the first drink led to launches of more exotic juice drinks such as Pineapple & Coconut, Hawaiian, Mango, Guava, Papaya and Lychee. Suncrest is the first UK-based company to launch drinks such as authentic lassi yogurt drinks, exotic milkshakes and energy drinks with real Juices, and more recently, a range of 100% pure juices in pome - Why Palletways granate, honeydew melon and black mulberry. is Suncrest Drinks distributed across Drinks’ choice UK, Europe and Africa Based in Middlesex, Suncrest distribute its pre - for reliable mium products in supermarkets and local gro - their final destination. The goods are then sorted cery stores. The company also supplies local cash according to their final delivery points. From distribution. & carries, as well as some of the largest whole - here, the consignments are distributed to salers and distributors in the UK. Products are Suncrest’s customers, by those Palletways mem - also sold in Europe and Africa. bers who cover these areas. With customers all over the UK and Europe and a requirement to make regular deliveries, Track and trace Suncrest recognised the need for a highly reliable Through barcode technology and web-based and cost-effective distribution solution. They track and trace, Suncrest is able to monitor all wanted to use a local distribution company that consignments throughout the whole distribution would be flexible to their needs and close enough process. Proof of delivery is also available online for a fast and efficient service, and so selected the day following delivery. Palletways London to be their transport provider. Suncrest Drinks Office Manager Neelameham Nishankan says: “It is vital to the success of our Comprehensive network company that we have a reliable pallet network to As a Palletways member, Palletways London is deliver goods to our customers. Using a pallet part of Europe’s largest and fastest growing pallet network is the most cost-effective way of fulfill - network operation for the express distribution of ing orders and ensuring our product remains small consignments of palletised freight. competitive. The services that Palletways offers Palletways London collects goods from are reliable and flexible and they can offer us next Suncrest’s distribution centre in Middlesex and day delivery within the UK. We’ve been with transports them to the Palletways hub facility in Palletways for a number of years now and have London or Lichfield, Staffordshire, depending on always been impressed with the level of service they provide. “In our industry, a reliable logistics provider is vital as delivery of goods can be damaged if it’s not done properly. We chose Palletways London because they understand our needs.”

Fast and cost-effective The Palletways Group, which was formed in 1994, handles around 21,000 pallets a day through eight hub facilities across Europe, includ - ing Lichfied, London, Edinburgh, Nijmegen, Paris, Bologna, Naples and Acala de Henares. Palletways members are independent trans - port companies with local knowledge and expertise. They provide a range of express deliv - ery services including next day, economy and time delivery options. The Palletways network model enables the members to deliver small con - signments of palletised goods to market faster and more cost effectively than traditional haulage methods. I Soft Drinks Internationa l – February 2010 33

ition to exhib mers the w custo hook ne

It’s easier to hook big fish when they’re all in one pond. Where else can you go to meet all of your customers – existing and potential – under one roof? IMHX gives you a completely captive audience. Can you afford to miss out?

Bookyourspaceattheshow:callRobFisheron01895 454 442, or email [email protected]

Inspiring Materials Handling eXcellence 34 DiSTriBUTion Soft Drinks Internationa l – February 2010 Innovative ideas for the food and drink sector

he International Materials Handling Exhibition T(IMHX), which takes place at the NEC from 16th to 19th November, is a must-see event for everyone with logistics responsibility.

Food and drink logistics suppliers’ pavilion Held only once every three years, IMHX is the undisputed leader in UK logistics events, giving visitors from diverse industries the opportunity to What you can see thousands of handling and storage solutions expect to find at from over 300 exhibitors, all under one roof. One of the key sectors whose executives can benefit iMHX, the from a visit to IMHX 2010 is the food and drink B&B Attachments will be demonstrating its Layer industry. With a turnover of over £72 billion, the Master solution for splitting palletised loads, which can leading logistics food and drink production industry is the UK’s be either static or fork-mounted. single largest manufacturing sector, employing event. some 440,000 people in over 7,000 companies. drink market, recently supplied an RFID-based IMHX has historically attracted large numbers of solution to a cold store distribution centre in visitors from this sector and, in recognition of this Germany. This unusual solution allows the forklift fact, IMHX 2010 will feature a special food and operator, rather than the warehouse management drink logistics suppliers’ pavilion, sponsored by system, to determine the storage location of each the Food Storage & Distribution Federation palletised load. (FSDF). The pavilion, which will feature a number The UK’s leading supplier of forklift truck of small stands arranged around a central hospital - attachments and masts, B&B Attachments (stand ity area, will offer FSDF members a cost-effective 18M90 ), will be demonstrating its newly launched way to exhibit and engage with IMHX visitors. Layer Master solution for splitting palletised loads. Explains Rob Fisher, Event Director for IMHX, This revolutionary new clamp, which can be static “Food and drink is an incredibly important sector or fork-mounted, eliminates manual handling for for the UK handling industry and – if we include loads that need to be split. Layer Master can lift a third party logistics providers, wholesalers and third of a 2.4m-high pallet at a time or, alternative - retailers – decision-makers from this sector ly, just a single layer of boxes, enabling the load to account for over 4,000 IMHX visitors. With this in be quickly broken down or built up. Suitable for a One of Stanley Handling’s mind, we’re very pleased to welcome the FSDF on wide range of products including boxed and ROBUR range of Inox stainless board with this special pavilion for IMHX 2010.” frozen goods, glass and plastic containers, tinned steel lift trucks for the food Says Chris Sturman, Chief Executive of the products and plastic trays, Layer Master makes industry. FSDF, “As the only UK trade body that supports contact with the load on all four sides and so the interests of the entire food and requires minimal force to lift, thereby reducing the drink supply chain, our association is risk of damage. Says John Lamberth, Operations delighted to be working with the Director for B&B Attachments, “Already in use organisers of IMHX to promote the within the fresh produce sector, the system is also importance and needs of the food and being trialled by most major supermarket distribu - drink distribution industry at the UK’s tion centres.” leading logistics exhibition.” Storage solutions specialists SSI Schaefer (stand 18N100) will be showing their innovative storage Cost-saving solutions systems, including the new ‘Orbiter’ deep pallet Exhibitor Narrow Aisle Ltd (stand storage and retrieval device and the company’s lat - 19J75) will be demonstrating its award- est ‘Silent Conveyor’ system. Visitors will also be winning Flexi range of articulated fork - able to take an interactive stroll through the firm’s lift trucks. Narrow Aisle will be ‘House of Technology’ for a glimpse into the promoting its brand-new Flexi model – future. SSI Schaefer has completed many projects the first four-wheel articulated truck for clients in the food and drink industries, includ - capable of operating in aisles as narrow ing a recent 40m tall, rack-supported high-bay as 1.6m. warehouse for Carlsberg in Fredericia, Denmark. Forklift manufacturer Jungheinrich SSI Schaefer provided the facility, the fourth (stand 19L100) will be demonstrating largest brewery in the world, with 76,000 pallet some of its huge range of fork trucks, storage positions, an integrated pallet conveyor which features over 600 model varia - system with monorail and eight Schaefer compact tions. Jungheinrich, which has a cranes, plus a sophisticated warehouse manage - wealth of experience in the food and ment system. Soft Drinks Internationa l – February 2010 LOGISTICS 35

Independent supply chain management consul - tancy, Total Logistics (stand 19L72) , recently pro - vided design and vendor selection support for the largest soft drink bottling plant in Europe – the new Coca-Cola facility in Ploiesti, Romania, which is part of the Athens-based Coca-Cola Hellenic Bottling Company. The Romanian plant engaged Total Logistics to examine the feasibility of build - ing a storage facility at the site in order to expand capacity and meet its planned volume growth. The new, automated high-bay system enables the facil - ity to handle 24,000 returnable glass bottles per hour, 120,000 plastic bottles per hour and 71,000 cans per hour, across its six production lines.

Data capture and inventory control solutions IMHX exhibitor Psion Teklogix specialises in making mobile workers more productive. The company (stand 18M95) will showcase its rugged, hand-held computers and voice recognition solu - tions. Featured on the stand will be the most recent additions to the Psion Teklogix range, Ikôn and NEO. Ikôn is a rugged powerhouse, which integrates data capture, voice and data communi - cations in one compact device. Its wireless capa - bility includes WiFi, cellular 3G HSDPA and Bluetooth connectivity. A GPS feature enables Ikôn to harness the power of location-based appli - cations. NEO is a robust and stylish handheld PDA designed for retail, light industry and logis - tics. Although it is ideal for situations where a lighter and smaller data collection tool is required (it weighs just 275g), it compromises neither power nor functionality. Among many exhibitors showcasing warehouse management solutions at IMHX will be Delta Software Limited (stand 18P20) . Provider of the graphical, windows-based warehouse manage - ment system DeltaWMS, Delta Software recently acquired the key assets of PLW Associates Limited, including the DWMS AS/400 warehouse manage - ment system and associated contracts. DWMS is a nectivity tools for seamless exchange of supply Storage solutions specialist SSI high transaction, radio frequency warehouse man - chain data. Other products in the range include Schaefer has completed many agement system, operating on the IBM AS/400 Empirica Lite, a robust and scalable solution, and projects for clients in the food platform. Delta will also be demonstrating its Sage Empirica Mobile, a development tool for mobile and drink industries. Line 50 fully integrated solution, showing how solutions that utilise wireless LAN and mobile Sage users can benefit from a fully featured WMS. phone communications. In addition, Delta’s latest KPI monitor will be on Proteus Software (stand 20C20) will be demon - display, demonstrating how a WMS can help to strating its dynamic suite of warehouse software, ... offers in-built manage a warehouse. designed to integrate with any existing ERP or connectivity WMS and supply chain track & trace solutions supply chain solution or with the full Proteus provider ATMS plc (stand 20F130) will be exhibit - suite of application software including inventory tools for ing solutions designed for both third party logistics management, sales order processing, purchasing providers and dedicated in-house operations, and financial accounting. The firm will be giving seamless ATMS systems are designed to improve warehouse special emphasis to its Voice Solution. Says efficiency and stock accuracy, through automated Linda Rodway, Market Development Manager, exchange of data capture and electronic communication of “In the context of warehouse management sys - supply chain information. The company has tems, two strategic upgrade options are available supply chain extensive integration, interlacing and e-commerce to deliver significant improvements relative to expertise, and also offers project planning, training paper-based stock management processes. Many data. and support services. organisations have already successfully migrated Chess Logistics Technology Ltd (stand 20G30) is from paper to wireless systems, which utilise a software specialist providing WMS and integrat - screens and handheld barcode readers, eradicat - ed real-time solutions to clients in the distribution, ing the use of paperwork. The actual efficiency 3PL and manufacturing sectors including DHL gains through using this type of technology will Exel, Kuehne-Nagel and BHS. Chess products differ for each company, although typical users include the Empirica WMS, a modular system have reported efficiency increases of greater than For further information on suited to own account or shared user operations, 50%. By upgrading from wireless to voice-driven exhibiting at IMHX 2010, which supports wireless mobile and voice-direct - systems, users report up to a further 25% increase contact Rob Fisher on 01895 ed warehouse technology and offers in-built con - in warehouse throughput.” I 454600 or visit www.imhx.biz 36 MArKET AnALYSiS Soft Drinks Internationa l – February 2010 Global packaging PET again the winner in 2009

uring these difficult days of dwindling Dhousehold budgets and a collective global tightening of belts, the soft drinks industry has been closely tracking the fortunes of its sector around the world. One of those interested parties is the packaging companies, without whom soft drinks producers would not be able to reach Using Canadean’s their thirsty audiences. Wisdom The first observation to make is that Canadean’s provisional figures for the year sug - Database, richard gest that the soft drinks market was still able to expand in volume terms in 2009 (with more than Corbett assesses a little help from Asia). It can be concluded then, that if soft drinks volumes went up, then how the inevitably the amount of packaging used also Bag in box increased. The global soft drinks market is now One consumer response observed in most devel - packaging market around 500 billion litres which, according to oped markets has been the ‘stay at home’ culture behaved during Wisdom represents around 700 billion packaging that has been triggered by the economic uncer - units. What will be pleasing to those with a vest - tainty. This is reflected in Canadean’s ‘bag-in- the great ed interest in packaging is that the amount of box’ figures which predict a steep 4% drop in units increased at a quicker rate than the litres. global sales in 2009. downturn of 2009 may not have been a fantastic year but was far from the disaster that some feared in the clos - Glass 2009. ing months of 2008. Consumers are not going out so much to bars and restaurants but they are also shunning the premi - um end of the market. The one pack type that has most to lose in the developed world when con - sumers stay at home and cut back on their pur - chasing of added value products, is the glass segment of the market. Historically, glass has given way to PET in the mainstream and globally now accounts for less than 10% of the soft drinks packaging mix, but glass does still enjoy a strong presence in its strongholds of the HORECA chan - nel and at the top end of the market. Consumers in the Western World continue to associate drinks served from glass bottles with quality. Glass decline was to be expected but its volume fall is forecasted only to be modest last year; glass is Source: Canadean still widely used in the mainstream in developing parts of the world and its presence in the growing PET share has risen from 45% a decade ago to 60% in 2009. Asian market has restrained its losses. In fact, if you look at glass use from a unit perspective there is likely to be a small rise.

Cartons Like glass, cartons have struggled to make head - way in the recession and will record a small drop in volume and a limited rise in units for the year. The performance is however related to other fac - tors, most importantly the fact that in the cate - gories where cartons are strongest, sales have been sluggish. This is most obvious in the juice category where the carton makes up well over half of all volumes. Packaged juice looks to have reached maturity in the markets of West Europe and North America which register nearly three Source: Canadean quarters of global juice sales. It is the reliance on these markets for juice sales that is holding back The carton maintains a lion's share of the juice category. juice growth and consequently the prospects for Soft Drinks Internationa l – February 2010 PACKAGinG 37 cartons are more muted. The opportunities for packaged juice products in the less developed parts of the world are restricted by the amount of freshly squeezed product traded on the street, meaning that in regions such as Asia, packaged juice cannot capitalise as much on the sharp rises in soft drinks consumption.

Cans The beverage can is often seen as the iconic image of the carbonated soft drinks market, but is also performing behind the overall market. Like car - tons, beverage cans are quite reliant on certain categories and the North American region in par - Source: Canadean ticular. North America accounts for more than half of global can sales and a struggling carbon - ates market here means that globally, can sales Nearly 1/4 of African soft drinks sales come in glass. Ten years ago it was as much as 46%. are only edging forward. If you discount North America, the beverage can is relatively buoyant, seeing a unit and volume increase of more than 4%. Asia and China are the main drivers for cans. In China, the performance of the can differs between 2-piece and 3-piece; 2-piece cans are pri - marily used by carbonates producers while 3- piece cans are widely used for packaging herbal drinks and have been growing strongly in the last two years, thanks to the dynamic performance of both Wang Lo Kat and energy drinks leader Red Bull. The beverage can will prosper in the future helped by the rise of the global energy drinks market and the can multi-pack. Convenient can Source: Canadean multi-packs allow consumers to enjoy the single serve format at home and this has proved a strong concept in many households around the world. The graph highlights the close relationship between still water and PET.

PET with ease, while retailers are attracted to the han - The role of PET in facilitating the global rise of dling advantages offered over glass. A PET bottle PET may be set for soft drinks cannot be understated. This has been is light, making it appropriate to consumers further share illustrated by its dramatic rise – it now accounts drinking on-the-move and it can also be re- for 6 in every 10 litres of soft drinks consumed sealed. gains but the around the world. Still water in particular has benefited by having a material that is so suited to Opportunities mixed global soft drinks consumption on the move, and as the graph However, considerable opportunities remain for shows both have contributed to each other’s bag-in-box, glass, cartons and cans. Bag-in-box packaging mix will progress – 83% of all packaged water is now sold will always be the preferred choice for the global in PET. Even in the so called ‘sensitive cate - fast food giants, delivering high volume and mar - remain as diverse gories,’ of juice, nectars and still drinks (JNSD) gin. Consumers will still associate glass with and interesting as barrier developments are extending shelf lives quality and will often expect to receive their soft and nitrogen peroxide even allows dry sterility drinks in a glass bottle if they have paid a premi - it has always and cold filling. Historically, the issue of PET use um in a bar or restaurant. The forte of the carton in the JNSD categories has been the speed at and indeed the beverage can is evident to both been... which oxygen and micro-organisms affect the producer and consumer as well; the producer product and limit the shelf life, the light sensitive likes them because they are economical to store nature of some of these products and notably in and transport with little breakage and, in a highly juice, the loss of vitamin C as it becomes oxidised competitive global marketplace, they allow a to form dehydroascorbic acid. Significant level of marketing that is often difficult to achieve progress has been made and these issues have in some other pack formats. As with PET, the con - been addressed with the right barriers, oxygen sumer likes the can and the carton because they scavengers and UV blockers. These new tech - are portable, durable and light. They also both nologies have helped drive PET share up in 2009 offer economical shelf life solutions. in both the JNSD and iced/rtd tea categories. The global beverage packaging marketplace in Overall, in 2009 Canadean expects PET to outper - 2009 has held up well considering the ferocious - form the global soft drink market again with a 3% ness and depth of the global economic storm. volume rise and a unit rise of between 3% and Canadean can see the clouds clearing and an 4%. improving trading environment yielding better Richard Corbett is a Strategic Canadean forecasts the rise of PET to continue; results this year. PET may be set for further share Analyst at UK-based Canadean PET has characteristics that appeal to producer, gains but the global soft drinks packaging mix Ltd, the leading global retailer and consumer alike. Increasingly, light will remain as diverse and interesting as it has beverage research consultants. weight PET bottles are economically competitive always been with something for everybody to Email: for producers, who can increase their unit sizes capitalise on. I [email protected] 38 DEVELOPMENTS Soft Drinks Internationa l – February 2010

Reducing maintenance time means improving blow moulder availability and therefore productivity. Leclerc explained: Packaging “One of our concerns is to reduce the time spent on mould maintenance and greasing. Any solution that reduces those mainte - nance steps helps significantly improve Grease-free machine availability. We have saved about one hour of maintenance time on an SBO moulds cut 20 thanks to the new moulds with Kohlox parts. This significant time gain allows us to maintenance produce more, or to perform other mainte - nance operations. That’s quite considerable SIDEL's new Kohlox self-lubricating compos - if this technology is extended to all of ite material for studs and wear rings claims Nestlé Waters’ blow moulders running at to cut the weekly maintenance of moulds full capacity.” by two minutes per operator and per This self-lubricating material also helps mould. Sidel has achieved this by eliminating improve mould cleanliness by eliminating the greasing step. the possibility of grease splashes or Kohlox, a thermo composite material deposits, which are sources of persistent with a low coefficient of friction, helps parts dirt. Leclerc stresses the importance of this move freely without any lubrication. Devel - aspect: “Mould maintenance requires good oped after two years of R&D, this material training for operators, so that they can is, according to Sidel, the best compromise apply just the right amount of grease to between mechanical resistance to impacts keep the bottles clean and ensure good and compression, while also ensuring free Self-lubricating Kohlox offers significant production hygiene. By eliminating the movement of parts. Two new grease-free savings in mould maintenance time. greasing step, we avoid the risk of non-qual - parts have been produced for the moulds: ity problems associated with handling the wear rings for the mould bottoms, and been present at our site to monitor the moulds and the other essential blow moul - female studs. performance of the Kohlox parts. Because der components.” Last year these new parts were tested of the excellent results with the new Further, the low density of Kohlox, which and validated on an industrial scale in part - moulds, we have decided to order nearly is four times lighter than steel, helps lighten nership with Nestlé Waters Est France. The 100 more moulds equipped with Kohlox the mould base to accommodate new blow verdict was positive: “This project has been parts and also to adapt some existing moulder speeds of 2,000 bottles per hour successfully completed thanks to an excel - moulds,” said Régis Leclerc, Technical Coor - per mould, and reduces mechanical wear on lent collaboration with Sidel, whose staff has dinator for Nestlé Waters. the machine itself. next generation Canning honours push pull EXAL Corporation took the top honour in the Beverage Bottle category at the Cans of THE new Push Pull Sports Cap from Beri - the Year Awards held in October 2009 in cap is a closure solution for on-the-go con - Dubai, UAE. The annual international event is sumption. Suitable for both wet and dry hosted by CanMaker magazine to recognise decontamination, and for still and for and celebrate innovative, groundbreaking medium carbonated drinks, the closure work within the metal packaging industry. meets all requirements for aseptic filling. The The award went to Exal for its lightweight, company says it offers “best drink comfort” sustainable aluminium bottle for the Eska to consumers due to its optimum flow rate. brand of still and sparkling water for Eaux A save sealing is provided by proven Dou - Vives Water. The bottle, which also took the bleSeal – technology as seen on the com - Gold Award in the Beverage Bottle category, pany's closures for standard 28 mm necks was manufactured using Exal’s evolutionary PCO 1881 and PCO 1810. Coil-To-Can (C2C) technology. The market introduction of the new Boxal (France), a Division of Exal Group, product will take place in the first quarter was presented with the Silver Award in the 2010 for the standard neck PCO 1810. An Beverage Bottle Category for the Flores - extension of the product programme for sance line of nutritional products in alu - necks PCO 1881 and 38 mm is scheduled. minium bottles for JLB Development. The shaped, fully decorated bottle replaced a “But the greatest reward comes from deliv - heavier, labelled glass container, resulting in ering packaging that truly helps our cus - reduced carbon-based transport emissions tomers achieve their goals. When packaging and improved shelf presence. contributes to a product’s differentiation or A further Bronze award went to Exal functionality, it becomes a part of the Corporation for its Amber Sun Ale alu - brand.” minium bottle for 16 Mile Brewing Com - Exal Corporation, a world leading manu - pany. facturer of extruded aluminium packaging, "We are grateful to be acknowledged for has manufacturing facilities in Youngstown, our contributions in metal packaging," said Ohio, Argentina, Netherlands, France, Delfin Gibert, President and CEO at Exal. Switzerland, Poland and Mexico. Soft Drinks Internationa l – February 2010 PACKAGING 39 Matt over varnish Aseptic accolade

REXAM reports its 'matt over varnish' con - ECOLEAN has been awarded WorldStar tinues to grow in popularity, Appletiser has 2009 in the beverage category for its asep - introduced the technique, applied after the tic packaging. WorldStar 2009 attracted 237 body of the can has been printed, to give its entries from 35 countries around the world new 330ml cans for its apple, grape and and the winners were selected by a jury pear flavoured beverages a more sophisti - consisting of 14 country representatives cated and eye-catching look. from the World Packaging Organisation Andy Thompson, Senior Brand Manager at (WPO) and one representative from the Coca-Cola Enterprises, said: “Matt over var - International Packaging Press Organisation nish is used as standard on our Appletiser (IPPO). range across the rest of the world and we Award decisions were based on the wanted to bring the UK products in line judges’ consensus that a package is superior with the premium look and feel we achieve to other packages in its geographical mar - globally. ket and category, when it comes to per - “For us, the can formance and the best in innovative design. works well because The judges consider many features in each it is a convenient package; for example ease of handling, sales package and is appeal, cost reduction and environment widely accepted by compatibility. our consumers. By “We can establish that the appreciation adding the matt received from competition juries worldwide over varnish, we cre - also reflects in a great sales increase. We ate an impact at grow heavily (sic) and expect to expand point of sale which even more next year,” said Peter L Nilsson, highlights us in a Managing Director. busy market area The winners of WorldStar 2009 will be The aseptic Ecolean lightweight packaging is and appeals to the sensory needs of our honoured at an award presentation cere - shaped like a pitcher and weighs just 14 grams, female, 25 – 45 year old target market.” mony in Beijing, China in the first week of which is 40-50% of a conventional liquid food June 2010. carton or bottle.

Creating masterpieces

SHRINK sleeve manufacturer Chadwicks will be showcasing its 'masterpieces' at the ‘Chadwicks Art Gallery’ when it exhibits at the Packaging Innovations Show on 24th to 25th February 2010, and 'Foodex from 21st to 24th March 2010. Visitors can see Chadwicks’ recent shrink sleeve creations in the art gallery, featuring an exclusive ‘Masterpiece Innovations’ exhibi - tion. Visitors will have the opportunity to create their own masterpiece painting on the Chadwicks easel with the chance to win a weekend city break for two, in addition to receiving a free shrink-sleeved energy shot The 'Saveurs gourmandes' premium range drink. of fruit syrups developed by French retailer Chadwicks will also be demonstrating its Systeme U comes in a new 33 cl aluminium latest technology for producing tailor-made bottle. There are six flavours in the range: shrink sleeves designed especially for short framboise, mangue, poire, pêche, caramel to medium run products in the food and and violette. The bottles, supplied by Boxal, beverage sector. are printed in high definition offset with Martin Hardman, the company's Sales and eye-catching photographic images against Marketing Director, said the art gallery a silver offset background. theme enabled the company to showcase its Boxal claims its aluminium bottles to be products in an inventive and imaginative way. the ideal compromise between He added: “As world leaders in heat-seal functionality and aesthetics, offering a true pre-cut lids, we are successfully building hand improved efficiency, increased cost sav - alternative to marketers, with endless upon our fantastic reputation and fast ings and less time spent in unnecessary possibilities using high definition printing becoming a number one supplier of choice meetings.” which produces sharpness, strong colour for quality shrink sleeves too. Chadwicks is part of the Flexible Packag - contrasts, improved contours and smooth “Manufacturers are quickly realising the ing Division of the Clondalkin Group which transitions. benefits of sourcing both lid and shrink has more than 40 manufacturing sites sleeve from one supplier by witnessing first located across Europe and North America. 40 GrEEn iSSUES Soft Drinks Internationa l – February 2010 Manufacturing Environment without emissions LAST year Iggesund Paperboard reduced its emissions of fossil carbon dioxide by 65% at Iggesunds Bruk, where the company’s Milestone carbon flagship product, Invercote, is made. The reduction by 63,000 tonnes equates to the reduction emissions from 17,500 cars per year. Guy Mallinson, Business Director Sales at UK food and drink manufacturers have Iggesund, said: “Almost 95% of Iggesunds reduced their carbon emissions by 19% Bruk’s current energy consumption is from since 1990 – the equivalent of 1 million biofuels and we only have one more invest - tonnes of CO2 – according to a new report ment step left before our vision – of a published by the Food and Drink Federation. paperboard mill totally free of fossil CO2 – FDF members have committed to reduc - will be a reality.” ing their CO2 emissions by 20% by 2010 Reductions have been achieved by a against a 1990 baseline. The new figures – combination of energy savings plus invest - the latest available under its Climate Change ments in increased capacity for biofuel use. Agreement with Government – show they Mallinson emphasises, though, that the are well on track to achieving that ambitious measures are not primarily motivated by goal. The data also suggests that FDF mem - the media’s intense focus on carbon emis - bers are on target to meet the longer term sions: aspiration of a 30% reduction by 2020. “We can’t respond in a short term, “Our goal is to be self-sufficient in electricity The FDF has also announced that the first erratic way, like public opinion sometimes and independent of fossil fuel,” said Guy 36 signatories to the Federation House does. In accordance with our long term Mallinson of Iggesund Paperboard. Commitment on water efficiency have approach to the environment, we evaluate reported savings of more than 500,000 environmental aspects when making every to heat, Iggesunds Bruk produces a surplus. cubic metres in the first year of operation of investment decision. But our job – and As well as being used in the production this voluntary initiative. there is no contradiction involved – is to process, the heat is also used to dry timber Further, as part of its commitment to deliver a first class product at a competitive in a nearby sawmill and to heat almost send zero food and packaging waste to land - price.” 1000 homes in the local village. fill, FDF has conducted 13 detailed waste For decades the company has been prevention reviews in conjunction with implementing a long term environmental WRAP to promote best practice across the programme at Iggesunds Bruk. Its energy sector. Twenty-three FDF members have supply is based on heat from Iggesund’s Airline recycling signed the Courtauld Agreement to reduce own production process plus electricity, packaging while 15 members have joined a almost half of which is produced by the steps up labelling scheme to provide consumers with company. Today over 90% of this electricity standardised on-pack information about comes from biofuel, and soon the mill will EVERY day around the world, hundreds of recyclability. be self-sufficient in electricity. With regard thousands of carbonated soft drink cans, juice and water bottles are emptied aboard passenger aircraft. Many airlines operate recycling schemes but some of these are a Award for Maltese little on the ‘hit or miss’ side, dependent on the standards and enthusiasm of staff producer cleaning the aircraft post-flight. Australia’s Qantas airline has launched a new GENERAL Soft Drinks Co, Malta, won the onboard recycling programme which is Management Award for Sustainable Devel - intended to ensure an efficient path from opment in the country’s latest Environment consumption through waste recovery to Award for Industry. As an extension of this re-usage. honour, it qualifies General Soft Drinks for Alan Joyce, the company’s Chief Execu - the European Environmental Award pro - tive, said the new initiative built on existing gramme in 2010. programmes and was another step Malta’s Environment Award for Industry is towards the Qantas group’s goal of achiev - organised and administered by the Cleaner ing a 25% reduction to landfill by 2011. “At Technology Centre every two years. It Qantas, sustainability guides everything we recognises and promotes Maltese organisa - Anton Pizzuto (left) of the Cleaner Technology do,” he said. “We are committed to imple - tions which have made a significant contri - Centre, with GSD’s Stephen Gauci, Brian Galea, menting processes and policies that will bution to sustainable development. It also Peter Kristensen, Brian Mizzi (Managing help protect the environment for genera - highlights the policies, practices and Director), Stephen Bonnici and Clarissa Jones. tions to come, from recycling to providing processes of businesses and other organisa - best practice carbon offsetting facilities.” tions that are helping achieve economic and air conditioning, ventilation and lighting. Rain He explained that under the new pro - social development while minimising the water is collected in underground reservoirs gramme, to be implemented in partnership environmental impact of their operations. and used for truck washing, toilet facilities, with Closed Loop Recycling, “we plan to Energy usage at the General Soft Drinks landscaping and road washing. The company recycle approximately eight and a half mil - production facility is monitored through a operates a recycling system, including lion bottles, cups, tumblers and cans per building management system which controls export of some materials for reuse. year from domestic services”. Soft Drinks Internationa l – February 2010 GREEN ISSUES 41 investment in Kanosaurus at plant the Zoo

SONOCO one of the largest diversified JOHANNESBURG Zoo enjoys an interna - global packaging companies, is investing tional reputation for the way in which it US$2.5 million in expanding its US Columbia hosts and presents its large family of African Sonoco Recycling Centre to allow the cen - and other wildlife. They have been joined by tre to process larger volumes of recycled another ‘animal’ which is not actually alive materials. but is doing a great job in eating and Marcy Thompson, the company's Division squashing soft drinks cans for recycling. Vice-President and General Manager, said it Called the Kanosaurus, the green monster was expanding its facility by 14,700 sq ft to with dinosaur characteristics squats on a lush include new state-of-the-art sorting and lawn at the zoo, attracting the attention of conveyor equipment, as well as a new high- youngsters who are then encouraged to speed baler to increase single-stream waste feed it. volumes. The work is expected to be com - “The primary motivation for recycling for pleted late March or April 2010. everybody is that it is the right thing to do,” The Columbia facility accepts and said Jalda Hodges, President of the Johannes - Arabian oryx at Johannesburg Zoo. processes corrugated boxes and other burg Rotary Club which donated the grades of paper as well as metals, plastics Kanosaurus after the club’s past president, Louise Gordon, the zoo’s Executive Man - and bottle-form glass. It processes and uses Ivan Allan, noted the mess left by discarded ager for Marketing and Education, said the many of these recycled materials to produce soft drink cans. Kanosaurus was helping improve what had recycled paperboard at its paper mills in the “Many of our resources today are scarce become a significant littering problem. Southeast. The remaining paperboard is sold and they continue to become scarcer. We Through it, children could be taught about to third parties. cannot continue to be a society that just the conservation of natural resources, partly Annually, Sonoco collects and processes buys the new and disposes of the old in the by making it fun. about 3 million tons of recyclable materials hope that we can bury it.” “Recycling is a cost-saving measure that globally through 31 locations. It is also an The Rotary Club is looking for sponsors can, in the long run, become cheaper and exporter of recycled fibre, primarily to Asian to help it build further Kanosaurus crushers help save a lot of natural resources,” she markets. and locate them elsewhere in Johannesburg. said.

“Once again steel is setting the standard aging continued to grow throughout Landmark steel for recycling across Europe and demon - Europe, rising by 1.4% from the 2007 total. strating that by recycling we can make an Belgium was once again Europe’s recycling recycling in Europe important contribution to reducing CO2 champion where 93% of steel packaging emissions,” said Guillaume de Formanoir, was recycled. Germany, Luxembourg and THE latest figures from APEAL (the Associ - President of APEAL. the Netherlands follow closely behind, recy - ation of European Producers of Steel for In 2008, the recycling rate for steel pack - cling over 87% of their steel containers. Packaging) show that 70% of steel packag - ing is recycled in Europe. This represents over 2.5 million tonnes of food and drinks cans and other steel containers being recy - cled in 2008, saving 3.9 million tonnes of CO2. According to the latest available data, this places recycling rates for steel above those of other packaging materials such as plastic, beverage cartons and glass (29%, 33% and 62% respectively). The fact that steel is magnetic makes it the easiest and most cost-effective material to sort and recover. When household waste is recycled, these magnetic properties enable steel packaging to be easily sepa - rated and steel loses none of its strength or inherent qualities, no matter how many times it is recycled. Another reason for steel’s continued recycling success is that the recycling process is embedded into steel produc - tion: to make steel, you have to use recy - cled steel. This means that every steel plant is a recycling plant, producing steel of virgin quality while saving valuable resources. Complementing this is a net - PICTURED are the winners of a competition run by the European Plastic Recycling Organistion work of well-established routes for collec - (EPRO) for examples of products containing recycled plastics. EPRO's aim was to promote the tion and recovery of steel cans across cycle of plastics, as well as increase the request for recyclables. The plastics industry embraced Europe which has helped to ensure recy - the competition, and EPRO received entries from all over Europe. cling excellence. 42 PEoPLE Soft Drinks Internationa l – February 2010

Flow Components (GEA Tuchenhagen, Büchen, Germany), Homogenizers (GEA Niro Soavi, Parma, Italy) and Mechanical Human Resources Separation (GEA Westfalia Separator, Oelde, Germany). RO UltraTec (Europe) Ltd has appointed Jason Rainbird as General Manager of its APPOINTMENTS European Division. In his new role his first Ball Corporation of Broomfield, Colorado, responsibility will be to establish an exten - has named Michael L. Hranicka President, sive marketing programme to ensure RO Metal Beverage Packaging, Americas. Hran - UltraTec product recognition throughout icka joined the company in 2005 as Vice- Europe. President, Sales and Marketing for Ball's Reading Scientific Services Ltd (RSSL) has metal food packaging business. In 2007 he appointed David I. Brown in a new role as became Senior Vice-President, and in 2009 Investigative Partner for the food and bev - was appointed Executive Vice-President and erage industries. He will provide hands-on COO Metal Beverage Packaging, North quality and process improvement support, America. addressing problems in food safety, HACCP, The Board of the Swedish biotechnology risk management, business continuity and company BioGaia has nominated Margareta ISO, environment and corporate gover - Hagman and Urban Strindlöv as Executive nance. Vice-Presidents of the company as of 1st Veolia Water Solutions & Technologies April 2010. Margareta is responsible for has appointed Bob Hook as its new Man - accounting, finance and administration aging Director for the UK business. He has whilst Urban is responsible for product held senior positions in a number of major development and special projects. organisations within the water treatment In the US Coca-Cola Enterprises Inc's sector. Ole Roesdahl, who was responsible Board of Directors has elected Véronique for the UK business for the past three Morali as Director, effective 11th February, years, has returned to Denmark following 2010. Ms Morali is the Vice-Chairman of his secondment to the UK. He remains Fitch Group and President of Fimalac with the Veolia Group having been Developement, an internationally listed appointed Executive Vice-President of financial services company. She also serves Krger, Nordic Region of VWS global. as founder and CEO of Terrafemina.com, a Clockwise from top left: Simon Oldham, Ian UK-based hot melt adhesives specialist website targeting women. McCaddon, Guy Davis, Dr Michael Bauer, Bob Beardow Adams has strengthened its sales Leading UK bottled water producer Hook and Michael Hranicka. and marketing with two new appoint - Highland Spring has added to its sales force ments: Guy Davis who has responsibility for with the appointment of Simon Oldham as Spring Group. international corporate accounts, and Ian UK Group Sales Director. He replaces Alan Dr Michael Bauer has taken up the posi - McCaddon , the company’s Area Manager Simpson, who is retiring from this position tion as Chief Financial Officer in the newly serving accounts in Wales, the West Mid - after 18 years and who will now take up a created division GEA Mechanical Equip - lands and the North West of England. new non-executive role within the Highland ment with commercial responsibility for Both are newly created positions. on-trade training Have your say

BRITVIC Soft Drinks has introduced a new UK Food and drink employers are being customer training programme as part of an asked to give their views on new qualifica - £11million investment in the on-trade for tion options designed to drive improvements 2010. ExSellence training sees the soft in productivity and efficiency in the work - drinks manufacturer work with licensees to place. improve and grow their business across the Content for an innovative new ‘Achieving board. The scheme will provide staff with Food Manufacturing Excellence’ qualification the skills to create fresh ideas on driving has been created by Improve, in partnership the soft drinks category. with employers. It is one of the food and The initiative provides licensees with sell - drink sector skills council’s new family of ing tips to drive additional profits as well as work-based Improve Proficiency Qualifica - in-depth product knowledge. It is a modular tions (IPQs), which are being developed for programme based around the key princi - people employed in the food and drink ples that drive soft drinks sales. These industry in England, Wales and Northern Ire - include: Unavoidable Visibility – prompting land. purchase through display and merchandis - For food and drink industry employees in ing; Maximise the Spend – driving cus - Scotland, Improve has also drafted content tomers to spend more or buy more often more enjoyable experience for two new pathways, at Levels 2 and 3, every visit; Exploiting Occasions – linking to The ExSellence training programme is within the Scottish Vocational Qualification specific occasions when licensees can sell currently available to Britvic’s Managed (SVQ) in Food Manufacture. more soft drinks; Compellingly Served – Retail customers and is being incorporated To find out more about the ‘Achieving deliver a serve experience to add value into existing customer programmes, with a Food Manufacturing Excellence’ qualification and excitement to the product offer; and view to rolling out to the rest of the and new SVQ pathways, contact Amanda Engaging Experience – making soft drinks a licensed channel over the next year. Clark,on 08456 440 448. Soft Drinks Internationa l – February 2010 43

Events Diary

FEBRUARY 18th – 20th VIETNAM MAY 17th – 20th GERMANY Propak Vietnam 18th - 25th SWITZERLAND Biofach Siagon Exhibition & Convention Center Vitafoods + Finished Products Expo Nuremberg Messe Ho Chi Minh City Geneva Palexpo Nuremberg Vietnam Geneva Germany www.propakvietnam.com Switzerland www.biofach.com www.cvitafoods.eu.com 21st – 24th UK 21st – 24th UAE Foodex 25th UK Gulfood NEC Soft Drinks and Juices: NPD Seminar Dubai International Convention and Birmingham Campden BRI Exhibition Centre UK Chipping Campden Dubai www.foodex.co.uk UK www.gulfood.com www.campden.co.uk 22nd – 28th SPAIN 21st – 24th UAE Alimentaria 25th – 26th USA Ingredients Middle East Fira de Barcelona The Beverage Forum Dubai International Convention and Barcelona Grand Hyatt Exhibition Centre Spain New York Dubai www.alimentari-bcn.com USA www.ingredientsme.com www.bevereageforum.com 24th – 28th GERMANY 21st – 24th ITALY Intervitis Interfructa 25th – 27th UK Pianeta Birra & Beverage Stuttgart Messe Total Processing & Packaging Rimini Fierra Stuttgart NEC Rimini Germany Birmingham Italy www.intervitis-interfructa.de UK www.pianetabirra.com www.totalexhibition.com 30th – 31st FRANCE 24th – 25th UK MDD Expo JULY Packtech Paris Expo Porte Versaille 25th – 27th SOUTH AFRICA NEC Paris Africa’s Big Seven Birmingham France Gallagher Convention Centre UK www.mdd-expo.com Johannesburg www.easyfairs.com South Africa www.exhibitionsafrica.com APRIL MARCH 2nd – 5th USA SEPTEMBER JAPAN 2nd – 5th BevTech 22nd – 24th USA Foodex Japan Renaissance Glendale Resort & Spa InterBev Makuhari Messe Glendale Orange County Convention Center Tokyo Arizona Orlando Japan USA USA www2.jma.or.jp/foodex/en/ www.bevtech.org www.interbev.com

9th – 11th CHINA China Drinktec/Sino Pack China Import Export Fair Complex To include your event on the SDi Events Diary page and also online, contact: Guangzhou [email protected] China www.2456.com 44 FroM THE PAST Soft Drinks Internationa l – February 2010

in the right eye, with the 100 Years Ago result that the eye had to be removed. It was averred that From the Mineral Water the bottle was defective, Trade Journal of and that it contained an excessive quantity of gas. February 1910 The defenders urged, in reply, that they provide bot - tles in every way suited to American lithia water denounced their business, and contend - The latest of the drinks to come in for an ed that the accident was excoriation at the hands of the United occasioned by the manner States medical fraternity is American in which the pursuer han - 'lithia water.' At a meeting of The dled the bottle. They Philadelphia County Medical Society, explained that they do not held in the College of Physicians, the var - sell aerated waters retail to ious brands of lithia waters on the market the public, and that they do received a general denunciation at the not manufacture bottles – hands of the medicos, who declared that The Division remitted the of thirty-five of the leading and popular case to Lord Skerrington for American brands sold to the credulous proof. and pathetically-trusting laity, only four contained enough lithia to be perceptible The wrong way of to the analyst. opening results in death “The only virtue possessed by the Mary Ann England was a greater part of these waters was,” septuagenarian, who declared Dr Henry Leffmann, “that peo - resided at Viaduct Street, ple who will not drink ordinary waters Bethnal Green, London. She will drink them because they are expen - was trying to open a lemon - sive.” ade bottle by pressing the stopper with the handle of a A burst bottle and a £500 claim fork, when the bottle broke An appeal case of considerable signifi - and the glass inflicted on cance to the aerated beverage trade has her wrist a jagged wound been before the First Division of the £500 damages. On the 25th December two inches long. A neighbour bound up Scottish Court of Session. The case came 1908, the pursuer purchased a bottle of the wound, but next day Mrs England from the Glasgow Sheriff Court. Mr lemonade, which was originally supplied had to be removed o the Bethnal Green Robert Wright, Jr of 57, Barcaple Street, to a confectioner by the defenders. When Infirmary, blood-poisoning having super - Springburn, sued, in the first instance, unscrewing the stopper, the bottle burst, vened. She died a few days later from Messrs A. G. Barr and Company and a piece of the glass struck the pursuer exhaustion and blood-poisoning. A ver - (Limited), aerated water manufacturer, of dict of 'Accidental death' was returned by 479 Great Eastern Road, Glasgow, for the coroner's jury. Sourced by Stewart Farr

emphasised the need for bottlers to be press competitions? If not, surely the list 50 Years Ago properly equipped to meet future must represent sales standings. However demands. Already the order book was that may be, Cola heads the list, with From the Soft Drinks very heavy for deliveries in time for next Root Beer making a very good second and Trade Journal of season. Orange an even better third. Fourth comes Ginger Ale, not greatly in front of February 1960 Favourite flavours Grape, with Lemon (which presumably Our contemporary, National Bottlers' includes 'Lemon & Lime') surprisingly Gazette recently carried out a survey low in sixth place. An American corre - Increased machinery demand which indicates that US soft drinks sales spondent of the present writer recently forecast for 1959 are likely to come out at about gave it as his opinion that colas still “The increased number of amalgamations 1,672 million cases, a gain of about 312.5 accounted for more than half the total in the bottling trade will have an impor - million over 1958. According to the sales throughout the States, with tant effect on the sales of machinery man - replies secured from the bottlers to whom lemon/lime and orange drinks tieing for ufacturers in 1960,” said Mr Thomas P. the NBG questionnaire was submitted, second place, together accounting for at Hill, Managing Director of The Thomas flavour preferences now exhibit some least a third of all sales, root beer being Hill Engineering Co (Hull) Ltd, at the changes, although the editor promptly next with ginger ale and grape the two annual sales conference. warned that these do not necessarily rep - most prominent of the remaining flavours Mr Hill believed 1960 would be a resent sales standings, being merely an and strawberry the leader of the third line record year for container cleaning expression of how bottlers judge the sellers. Orange, incidentally, headed the machinery in particular. He forecast a big - movement of flavour preferences in their 'mentions' of the NBG 1958 survey when ger demand than ever for fully automatic own territories. The writer is not very Root Beer was classed fifth. Still, there labour-saving machinery to meet the sure just what is meant by this statement. does not seem to be any likelihood of higher outputs required by the increased Does it imply that the bottlers are simply King Cola being displaced from its unas - number of larger bottling units that were stating their own preferences for certain sailable top position on a US sales stand - now resulting from amalgamations. flavours, much as people put a list of ing basis for very many years to come if, A splendid summer last year had items in preferential order in popular indeed, ever. I Soft Drinks Internationa l – February 2010 45

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Combating bio-films Light goods conveyor BIO-FILMS in process water systems SWISSLOG, a global provider of integrated can be a serious problem for beverage logistics solutions for warehouses and dis - plants. Danish Clean Water, through its tribution centres in the food and beverage European network of installers, offers industry, has added the new QuickMove an effective and permanent solution to light goods conveyor to its solutions port - traditional treatment in the form of on folio. site mixed oxidant generators. These QuickMove is based on a set of standard produce a powerful disinfectant that elements and modules and provides reli - can be dosed into the process water at able handling for a large variety of transport very low levels to ensure that bio-films units up to 120 kg. It stands out due to the are removed and do not reoccur. optimised combination of mechanics and The generators use only salt as a controls, resulting in high performance and feed stock and a small amount of elec - simplified implementation. The new con - trical power. The cost for a generator to veyor technology is delivered with an inte - treat 500 cubic metres per day is typi - grated energy management system and Danish Clean Water cally €4. The mixed oxidants are dosed Swisslog UK Ltd includes Swisslog standard controls as part Nordborg into the water system to create an ORP 2 Brooklands, Winyates of AutomationControl™. Denmark of around 700 at which level no signifi - Redditch, B98 9DW, UK The conveyor is designed according to cant bacterial growth will occur; exist - the 'plug & play' principle. All elements Tel: +45 70 29 09 00 ing bio-films will normally be removed Tel: +44 (0) 1527 55 1600 are delivered pre-assembled, fully wired email: [email protected] within 2 weeks. and tested from the factory. Therefore email: [email protected] installation and commissioning time is www.danishcleanwater.dk www.swisslog.com short. Box-container dumper Perfect bottle drying FLEXICON’s TIP-TITE™ all-new, Box- A POWERDRY machine has been pur - Container Dumper forms a gasketted chased by Aston Manor Brewery as part dust-tight connection between the con - of a turnkey production system which tainer and the equipment, tips the con - includes a labelling machine supplied tainer and discharges bulk material by Kosme. The presence of moisture on through a chute at controlled rates. It bottles can cause missed or poorly accommodates boxes and bins from aligned labels, especially at high 915 mm to 1220 mm on a side and 990 speeds, so the Powerdry works to com - mm to 1120 mm overall height. pliment a labelling machine by ensur - The container platform is raised by a ing that water and condensation does single hydraulic cylinder, creating a not interfere with the labelling process. dust-tight seal between the top edge of This ensures optimum output from the a box (or rim of a drum) and the under - label applicator and maximum quality side of the containment hood. in product presentation. Twin hydraulic cylinders then pivot The Powerdry is a specialist drying Flexicon (Europe) Ltd the platform-hood assembly, with con - Secomak Limited machine for the beverage producer. It 89 Lower Herne Road tainer intact, to 45, 60 or 90 degrees Elstree, Herts WD6 3TJ combines a standard set of stainless Herne Bay, Kent CT6 7PH, UK beyond horizontal including a motion- UK steel drying fixtures together with a dampening feature at the termination of high efficiency blower in one simple, Tel: +44 (0) 1227 374710 container rotation. Tel: +44 (0) 20 8732 1300 easy to install drying solution and is email: [email protected] email: [email protected] available in a number of configurations to suit every drying application in the www.flexicon.co.uk www.secomak.com industry. Hand held spectrometer Tank cleaning MICROPTIX Technologies LLC has AXIUM Process, specialist stainless launched a food and beverage focused steel fabricators, now stock a new and version of the patented i-LAB® Hand comprehensive range of hygienic 316L Held Analyzing Spectrometer. The stainless steel static sprayballs, V800 i-LAB package enables users to designed specifically for tank cleaning conduct rapid testing of solid and duties. They are available with 360º, liquid samples in the process plant, lab- 180º upward, and 180º downward spray oratory and/or in the field. It performs patterns, are self draining and capable real-time measurement and analysis in of effectively distributing both water the visible light range from 400-700 and cleaning solutions onto the internal nanometers surface area of tanks and vessels. The package includes the i-LAB Available with material certification Cuvette and Round Vial Adaptors for to BS EN 10204 3.1, the sprayballs are liquid measurements, and a suite of supplied with a retaining ‘D’ Clip, and measurement methods designed to per- Axium Process Ltd are designed to fit OD tube from MicrOptix Technologies form common quality assurance tests. Hendy Industrial Estate ¾ inches up to 2 inches, with ball 284 Main Street, Suite 400 An optional Surface Reader Adaptor Swansea SA4 OXP, UK diameters ranging from 1½ inches up to Wilton, ME 04294, USA allows users to convert their i-LAB from 3½ inches. Flow rates can be up to measuring liquids to solids. Energy effi- 16,000 litres per hour with spray hole Tel: +001 207 645 3600 cient, it uses LED's as a light source and Tel: +44 (0)1792 883882 sizes of 1.6mm email: [email protected] is battery-powered. email: [email protected] www.microptixtech.com www.axiumprocess.com 46 Buyers’ Guide Soft Drinks Internationa l – February 2010 Closures Ingredients R+K_RZ_Firmeneintrag_ENG_42x40COLOURS – NATURAL

BEVERAGE INNOVATION www.riku.com

Ringe & Kuhlmann GmbH & Co. KG Natural and nature-identical food colouring

ESSENCE & FLAVOURS

Contract Bottling COLOURS Bell Flavors & Fragrances Schimmelstrasse 1, 04205 Leipzig (Miltitz), # NATURAL COLOURS Germany Tel.: +49-0)341-94510 # EXTRACTS Fax: +49-(0)341-9411669 # EMULSIONS e-mail: [email protected] DÖHLERGROUP (For soft drinks) Product information and Riedstrasse 7-9 sample requests at: 64295 Darmstadt Contact Sales Web: www.bell-europe.com Germany Kanegrade Ltd Ingredients House Phone +49 6151 306-0 Caxton Way Fax +49 6151 306-278 Stevenage, Herts SG1 2DF www.doehler.com England [email protected] Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Flooring Website: www.kanegrade.com

www.softdrinksinternational.com Claremont Ingredients Limited Unit 2B, Aspect Court

DÖHLERGROUP Riedstrasse 7-9 The SDI Buyers’ Guide ADM Specialty Ingredients 64295 Darmstadt is also available on line – visit: Pickerings Road Germany www.sofrinksinternational Widnes, Cheshire WA8 8XW Phone +49 6151 306-0 Tel: 0151 424 2513 Fax +49 6151 306-278 Fax: 0151 420 7062 www.doehler.com [email protected] [email protected] Soft Drinks Internationa l – February 2010 Buyers’ Guide 47

ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS

Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, www.softdrinksinternational.com Northhamptonshire NN8 2RN Tel: +44 (0)1933 440343 DÖHLERGROUP Fax: +44 (0)1933 440267 Riedstrasse 7-9 Email: [email protected] 64295 Darmstadt Germany FRUIT JUICE CONCENTRATE AND EXTRACTS Phone +49 6151 306-0 Fax +49 6151 306-278 www.doehler.com FRUIT JUICE CONCENTRATES [email protected] Blends, Purees and NFC #FLAVOURS #ESSENCES #AROMAS #EMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Website: www.kanegrade.com

# FRUIT JUICE CONCENTRATES The SDI Buyers’ Guide (Citrus, Tropical & Red) # NATURAL COLOURS - print and on-line & EXTRACTS # FRUIT AROMA/ESTERS To reach buyers in more than # BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.) 100 countries Contact Sales Kanegrade Ltd Ingredients House Caxton Way email: Stevenage, Herts SG1 2DF England [email protected] Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 or calll: +44 (0)1202 842222 Email: info @kanegrade.com Website: www.kanegrade.com 48 Buyers’ Guide Soft Drinks Internationa l – February 2010 FRUIT JUICE CONCENTRATES Citrus, POTASSIUM SORBATE Vend/Dispense Tropical and Red “BAG IN BOX” RACKING

STP Drink Equipment Unit 3, Greenwood Court, Ramridge Road, Luton, Bedfordshire LU2 0TN ASCORBIC ACID Phone: 01582 481649 Fax: 01582 451265 DÖHLERGROUP ASPARTAME Email: [email protected] Riedstrasse 7-9 Website: www.stpequipment.co.uk 64295 Darmstadt CAFFEINE Germany POTASSIUM SORBATE Phone +49 6151 306-0 Plant & Machinery Fax +49 6151 306-278 QUININE FILTERS www.doehler.com [email protected] AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 [email protected] SWEETENERS – ASPARTAME www.amcchemicals.co.uk

SODIUM CITRATE BP FILTER SYSTEMS

ADM Specialty Ingredients E Begerow GmbH & Co An den Naheweisen 24 Pickerings Road 55450 Langenlonsheim, Germany Widnes, Cheshire WA8 8XW Phone (+49) 6704 204 0 Fax (+49) 6704 204 121 Tel: 0151 424 2513 http://www.begerow.com Fax: 0151 420 7062 e-mail:[email protected] [email protected] HERBAL EXTRACTS SPORTS DRINK INGREDIENTS

www.softdrinksinternational.com Domnick Hunter Durham Road, Birtley, NATURAL EXTRACTS Co. Durham DH3 2SF William Ransom & Son plc Labelling Burymead Road, Hitchin, DÖHLERGROUP Phone: 0191 410 5121 Herts SG5 1RT, England Riedstrasse 7-9 LABELLING MACHINERY Fax: 0191 410 5312 Tel: +44 (0)1462 437615 E-mail: 64295 Darmstadt Fax: +44 (0)1462 420528 Harland Machine Systems [email protected] Email: [email protected] Germany Website: www.domnickhunter.com www.williamransom.com Phone +49 6151 306-0 2 Michigan Avenue Fax +49 6151 306-278 Salford Manchester M5 2GY www.doehler.com The SDI Tel: 0161 848 4800 [email protected] Buyers’ Guide The SDI Fax: 0161 848 4830 Directory Buyers’ Guide Website: WWW.harland-hms.co.uk Email: [email protected] is also available on-line

Processing visit Advertise here www.softdrinksinternational.com

Bottleworks Ltd To list your product or for 12 months The One Stop Shop for Container Processing The Only Comprehensive Secondary Processing Service Provider service High Speed sleeving applicators, full body/partial in the directory £120 per column cm body/tamper evident and special promotions. High Speed Pressure Tel: 01924 896975 Sensitive “no look label” email: advertising@ Fax: 01924 895373 labelling applications, full wrap, Email: front, back & neck etc. softdrinksinternational.com [email protected] Spray Coating, Specialist glass email: advertising@ container finishing Bottleworks Ltd Contract Packing, Multi-Packing, or softdrinksinternational.com Unit 19 Imex Business Centre Cluster Packing, Ripley Drive, Add on promotional Packing, tel: +44 (0)1202 842222 Normanton Quality Re-pack and West Yorkshire WF6 1QT specialist developments FOR SALE

SIDEL PET Recyclen Preform Injection machine with PET Machine Messeneuheit different mould 23 upto 45, 90 gram, water, Milk & PET Teddy Bear/Beer Can Multilayered Juice Preform with 28, 38 & 48 Neck complete line in PET CAN-LINE 400-1.000/h running condition 20 to 30% Recycling material PET Can and PET Container in any form Coke etc. (Cooling, conditioning) in stretch-blowing with standard closure made of Price without mould & Cooling Euro 98,950.00 aluminium, plastic or steel

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Soft Drinks Internationa l FEBRUARY 2010