Go Bananas for QuickStart!
Go Bananas for QuickStart! Campaign QuickStart Tennis Nutrition/Hydration Component
QuickStart Tennis is the USTA ’s new format for kids 10 and under. Courts, nets and equipment have been kid-sized. Scoring has been simplified. Play is team-based. Kids rally right away. QuickStart also includes age-appropriate fitness and conditioning in agility, balance and coordination drills (ABCDs). Kids are having so much fun they don ’t even realize they ’re exercising. Using that same fun approach, CATA QuickStart has developed Go Bananas for QuickStart! – a campaign to teach kids good nutrition and hydration habits and help combat childhood obesity by using tennis players as role models.
QuickStart = Tennis + Fitness/Conditioning + Nutrition/Hydration
Want to be a great tennis player? Eat like a great tennis player!
CATA QuickStart will teach kids what tennis players eat On-court – bananas, whole-grain cereal bars, water and sports drinks For breakfast (to fuel up for practice or a match) – what does Andy Roddick eat for breakfast? Snacks – grab a banana and a bottle of water or enhanced water For lunch (to refuel) – what is James Blake ’s favorite lunch? Snacks – grab a while-grain cereal bar and a bottle of water or some juice For dinner (to refuel) – what do Venus and Serena eat for dinner? What does Tennis Legend Martina Navratilova eat and drink? What does two-time NCCA singles champion Somdev Devvarman eat? What ’s a typical day for an elite tennis player?
At the second annual QuickStart Tennis Day at Darden Towe Park on May 30, bananas, whole-grain cereal bars and water, all donated by Whole Foods, will be served. (Last year we served pizza.)
CATA will distribute Go Bananas for QuickStart! giveaways at QuickStart Days and to school kids to reinforce the healthy nutrition message Go Bananas for QuickStart! Nutrition Cards Go Bananas for QuickStart! Water bottles (yellow) Go Bananas for QuickStart! Plastic Tennis bracelets (yellow and blue) Go Bananas for QuickStart! Drawstring bags that will hold a racquets, balls, water and a banana
Go Bananas for QuickStart!
Go Bananas for QuickStart! Nutrition Cards CATA is developing a series of Nutrition Cards for kids Banana Facts – history, how they get here, nutrition data Banana Recipes o After-School Banana Smoothie o Banana Bread o Banana-Peanut Butter Cookies o Chocolate Chip-Banana Pancakes Whole Grain Facts & Recipes o Whole-grain pasta with marinara sauce (tennis racquet pasta is available) o Brown rice veggie pilau Vegetables Facts & Recipes Lean meats and seafood -- Facts & Recipes Hydration Facts & Tips – partnering with UVA Health System Pediatric Nutritionist o Recommended Beverages o Frequency and use Heat Stroke Prevention o UVa Health System Heat Stroke Prevention Guidelines – Community Outreach Office
Go Bananas for QuickStart! Campaign Approach Use tennis players as nutritional role models for kids Focus on importance of nutrition to provide energy for QuickStart activities Lead with bananas; follow with whole grains, vegetables, lean meat and seafood Stress the importance of hydration – everyday; before, during and after play Emphasize breakfast and nutrition before, during and after a match No fruit per pound is less expensive than bananas – makes reaching diverse groups and underserved and underprivileged kids very doable Provide kids a simple roadmap for some healthy eating: tennis → breakfast → snacks → lunch → snacks → dinner Make a positive connection between QuickStart and food and beverages Help fight childhood obesity Create ad campaign similar to “Got milk?” using professional and college tennis players; nationally ranked junior, adult and senior tennis players; QuickStart kids. US Davis Cup Team goes Bananas for QuickStart! Kids Go Bananas for QuickStart!
Go Bananas for QuickStart!
Go Bananas for QuickStart! Strategic Alliances/Partnerships Seek out partners to help promote healthy nutrition and hydration for kids Banana company – Chiquita, Dole or Fresh Del Monte Cereal/Nutrition bar manufacturer – General Mills, Kellogg ’s , Quaker Oats, etc. Bottled water company – Dasani, Deerpark, Aquafina, etc. Enhanced water company – Vitamin Water, Propel Fitness Water, etc. Sports drink company – Gatorade, Powerade, etc. Cereal manufacturer – General Mills, Kashi, Kellogg ’s, Quaker Oats, etc. Packaged lettuce company – Dole, Fresh Express, Harris-Teeter store brand, etc. Whole-grain pasta company – Barilla, Heartland, Hodgson Mill, Ronzoni, etc. Ask partners to Contribute coupons for free products for distribution to kids Promote Go Bananas for QuickStart! with stickers and flyers in their products Donate funds to help purchase Go Bananas for QuickStart! giveaway items Donate funds to Jump Start QuickStart Tennis Initiative -- to help purchase QuickStart equipment for 42 elementary schools, eight parks & recreation departments and other community organizations in seven counties in Central Virginia.
Why bananas ? Bananas by nature are sort of silly and will appeal to kids as part of a campaign Bananas are high in heart-healthy potassium, Vitamin B6, fiber and low in calories Bananas are sweet-tasting and kid-friendly Bananas are economical Bananas are easy to carry in a tennis bag Bananas are tennis players’ favorite fruit
Kids Go Bananas for QuickStart!
Prepared by: Lynda Harrill, CATA QuickStart Tennis Coordinator Jump Start QuickStart Tennis Initiative Charlottesville Area Tennis Association [email protected] 434-244-9644