A Better Delivery Boy... Sure

Home , ABC Movie of the Week, Barry Diller, Richard Jencks

August 18, 1969:Our 38th Year:50G

THE BUSINESSWEEKLY OF TELEVISION AND RADIO n

Donahue would give KHJ -TV license to new group. p17 FCC told to be more definitive on lottery rules. p20 SPECIAL REPORT: TV's new make -or -break shows. p38 Long, parade- filled day for astronaut coverage. p44

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'eFILLMORE Careuo0+. a better delivery boy... Sure. timebuyers like good numbers. realistic staff members on the social- economic life cpm's and specific demographics. but there in Northeastern Wisconsin. are more ways to make buying easier and When you buy the best you expect these WBAY -TV is the station that delivers them - - important extras. Timebuyers tell us TV -2 is instant confirmation - fast service. efficient a better delivery boy. We invite you to try handling of paper - IBM systemized traffic our service. and avails - market research and merchandising - courteous direct response from The Resultstation career personnel in Traffic, Operations. Then, to instill confidence, there's the station image - second to none in the industry - tops in the communities we serve - plus WBAY- sponsored civic events and the energetic personal contacts of over 100 professional BLAIR TELEVISION '.``!1. ® . ` /% .,//y ,j =/'//V\`\ lr '/' %r ii;Irí i - i =/ / - ' ; `i , ,,iwi i vs. j,Ll ` ,

The sky was the limit Last summer, the Fetzer radio station in Cadillac, Michigan, went all out for handicapped children. The radio station brought people out - and dollars in - by the thousands with a benefit air show for handicapped children. Attendance topped the resident population of the city. It was the largest and most successful event in the history of the community ... and by far the most successful effort ever made on behalf of the area's handicapped children.

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WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP-TV WJFM WWTV -FM WWAM Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac With this ghost you get great reception.

Casper the Friendly Ghost and his company of funny friends have been getting great reception in every market they've ever played in ... in over 35 countries around the world. Produced by Harvey Cartoon Studios for theatrical distribution, this series of 170 color cartoons is ready for the '69 -'70 television season. Casper and his friends, Little Audrey, Baby Huey, Herman, Wendy, Spooky and the rest salute these stations that have joined their station line -up: WRGB Albany WTPA Harrisburg WTMJ Milwaukee WLOS Asheville KGMB Honolulu WAVY Norfolk WQXI Atlanta WJXT Jacksonville WOKR Rochester WBTV Charlotte KMBC Kansas City KTVI St. Louis KLZ Denver KATV Little Rock KTUL Tulsa WSJS Greensboro WCKT Miami

Clear up your daytime schedule ... join 'em too! Harvey Cartoons 170 Cartoons-in Color 6-8 Minutes o 11;( FIIA%IS

'4 nM ncc n-77-7 i i_.._.__ r-11 n, New York-212 LT 1-7777 C:hfraon-11 9 9"_nRnn . Kin 1- Alert and running, Channel 8 should be the first choice in this high- ranking market, It delivers more viewers than all other stations in the market combined'`. Its out -front 40% color penetration"` rounds out its splendid sales potential for your products.

Channel 8 Lancaster, Pa.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco *Based on Feb. -Mar. 1969 ARB estimates; subject to inherent limitations of sampling techniques and other qualifications issued by ARB, available upon request.

STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster- Harrisburg - York - Lebanon, Pa. WTEV Providence, R. I. / New Bedford -Fall River, Mass.

4 BROADCASTING, Aug. 18, 1969 gosaircults

Ready to move bracketed as foes of "bigness," had officials with Quaker and its agency, planned to accuse broadcasters of Compton Advertising, Chicago, are re- White House is getting close to selec- dreaming dire things when there wasn't luctant to disclose details, it was indi- tion of new members of FCC, and it really anything to worry about and no cated each deal will be "fitted" to indi- wouldn't shock insiders if first appoint- need vidual market. Deal was described as ment went for bill. to Dean Burch. Tucson at- possibly along approach of Kellogg's torney and formerly advisor But since Aug. 7 recess, FCC has re- key to for its Skippy, the Bush Kangaroo, Barry Goldwater. Mr. Burch, 41, for- ceived examiner's recommendation to which takes any one of several routes mer chairman of Republican National give KHJ -TV's Los Angeles channel 9 to rival applicant (see including offer to give series to stations Committee (1964 -65), is believed in page 17). Examiner cited WHDH -TV Boston case as precedent. free provided Kellogg is given specified line for seven -year term of veteran number of commercial minutes, with Chairman Rosel H. Not only that, four -man majority voted Hyde, with latter stations selling rest of minutes to other to take over for Commissioner James to set for hearing $4.4- million sale of ch. 10 KTVH(TV) Hutchinson -Wichita, advertisers (BROADCASTING, Feb. 24). Wadsworth who is slated to return to Quaker Oats will advertise children's diplomatic corps for upcoming Intelsat Kan. from group -owning Cowles family to group -owning Gaylord interests, in cereals on program. treaty conference. Mr. Burch, said to be New company, Media /Syndication less conservative than former boss, effect killing deal (see page 9). Pre- sumably Chairman Hyde and Commis- Systems, New York, formed by Law- would be tagged for FCC chairmanship. rence O'Daley, formerly with Ideal Toy, He would learn ropes sioners Robert E. Lee and Wadsworth under Chairman and Roger who is resigning as (if still there) will testify before Senator Hudson, Hyde who would retire in few months, account executive at wetx(Tv) New Pastore that broadcasters need some opening second vacancy. York, will handle protection against syndication arrange- Talk of practical broadcaster for FCC extreme position of ments, including program promotion. antibigness forces and will also appointment is still heard. Supported suggest Compton is handling placement of pro- for second FCC vacancy after depar- longer (five -year) license term. grams on stations. ture of Mr. Hyde is Robert Wells, president- general manager of KIUL Garden Status quo in print City, Kan., and minority stockholder in Pacifica's pals Magazine and newspaper re- Harris newspaper -radio group (KBUR- publishers' sponses to inquiries by Senator Frank Bitter controversy is raging within FCC AM-FM Burlington. Iowa; KMCD Fair- E. Moss (D- concerning their and staff over Pacifica Foundation and field, Iowa; KTOP -AM -FM Topeka, Kan.: Utah), present and future cigarette- advertising its application for educational FM sta- WJOL -AM -FM Joliet. Ill., and KFKA policies, have so far produced no offers tion in Washington. Commissioners Cox Greeley, Colo. Mr. Wells, who has en- and Johnson are accusing Broadcast dorsement of Kansas GOP delegation. to drop advertising. Most are either guarded statements about "need to re- Bureau Chief George Smith of stalling would sell stock to take FCC job, even view processing of application filed in April for short term. policies," assurances-none from larger publishers -that company pres- 1968 by foundation, whose other sta- ently accepts no cigarette advertising tions have been subject of complaints Sponsored syndication and supports Senator Moss's anticiga- about four -letter words and Negro anti - Semitism. Delay in processing, say Corn- Colgate -Palmolive Co. is launching TV rette position; or statements of intent to missioners Cox and project that may lead to series of quality maintain existing quotas on cigarette ads. Johnson, enabled rival applicant, National Educational dramatic programs placed on market - Foundation, twice denied as unqualified, by- market basis. It has signed for one - Rubbing it in to get back into contest. hour film version of W. Somerset Cost of doing business with FCC is Maugham's "A Casual Affair" for full Messrs. Cox and Johnson are also going up, and probably sharply. Com- furious at fellow commissioners for sponsorship in prime time in top -50 mission last week named staff commit- markets -before new network season adding hearing issue as to whether Pa- tee to review application -fee schedule cifica, as well as NEF, is qualified to starts in mid- September, if possible. with view to turning it into bigger fund Buying, through Ted Bates & Co., is operate on educational channel. If FCC raiser. No hard decisions have yet found against Pacifica on that issue, Pa- said to be on straight card -rate basis - been made, but commission is reported- cifica's four other noncommercial li- no barter. Film was co- produced in ly acting on theory, forwarded by censes might be in jeopardy. Mr. John- England by Howard & Wyndham Films Budget Bureau from Congress, that son has drafted blistering dissent in & Television Ltd. and BBC. Edward agencies should recoup 100% of budg- which Mr. Cox joins. Case comes up for Bleier Associates. New York, collabo- et through fees. Commission operates final action next Wednesday. rated with H &W on project and is work- on budget of some $21 million: nor- ing with Colgate and Bates in setting it mally takes in about $4 million an- up. nually. There was even talk at meeting Big roll of taking in "110 %" of budget. Universal Television, which leads other New tune TV producers in upcoming season with New FCC crackdown majority, which Spread of barter nine hours of weekly prime -time pro- had planned to testify against Pastore Quaker Oats Co., Chicago, has licensed graming, is concerned over risk it faces bill (S -2004) which would crimp epi- King Features' children's cartoon pack- on Thursday nights. On this night Uni- demic of strike applications, will have age that it will syndicate to TV stations versal has It Takes A Thief on ABC -TV to tone down its pitch in light of events on basis company described as "cash and Ironside, followed by Dragnet on since Senate hearings were recessed until and bartering of film." Quaker reported- NBC. All face stiff competition. Thus in after Labor Day. Commissioners Bart- ly is aiming for 75 markets, with sched- one night, Universal's production supply ley, Cox, Johnson and Rex Lee, now ules starting in early January. Though could be cut in third.

BROADCASTING, August 18, 1969: Vol. 77, No. 7 Postmaster: Send Form 3579 to BROADCASTING, 1735 DeSales Street. N.W., Washington. D.C. 20036. George Devine did for the Devine, Sir Laurence Olivier, different special on a different London theatre what Henry Ford Sir Alec Guinness, Vanessa subject. did for the horse and buggy. Redgrave, as well as a stage full Some to inform. Others He produced plays that of others, repeat performances to enlighten. Still others to dealt with a subject never before originally done for him. entertain. seen on the stage. Real life. You'll see them all in our And this one, because we And, as if that weren't special, "David Frost Presents... think it's about time the spotlight enough, he cast actors in parts The London Theatre After the was on someone other than the they normally wouldn't even get Revolution." actor. to audition for. For instance, he It's just one in the series of GROUP had Laurence Olivier, of all 52 prime -time specials Group W WBZ WBZ -TV BOSTON WINS NEW YORK people, play a second -rate is presenting on its five television KYW KYW.TV PHILADELPHIA. WJZ TV BALTIMORE entertainer. stations this year. KDKA KOKA -TV PITTSBURGH KPIX SAN FRANCISCO WINO CHICAGO WOWO FT WAYNE KFWB LOS ANGELES In their tribute to George Each week we're doing a WESTINGHOUSE BROADCASTING COMPANY

Sir Laurence Olivier would like to pay tribute to the man who made him a down-and -out entertainer.

BROADCASTING, Aug. 18, 1969 ifeekkiflef

Despite "serious shortcomings" of both applicants, FCC Fate of eight new prime -time TV series may determine Hearing Examiner Thomas Donahue recommends denial of outcome of 1969 -70 rating competition. Offerings include license of KHJ -TV Los Angeles and grant of competing ABC's 'Movie of the Week,' CBS's 'The Leslie Uggams application filed by Los Angeles businessmen. See .. . Show' and NBC's 'Then Came Bronson.' See .. . Another case to chill TV licensees ... 17 Next season's make -or -break show ... 38

Appeals court decision upholds FCC prohibitions against Network pool coverage of ceremonies honoring Apollo 11 lottery advertising and other "direct" promotion, but says astronauts amounts to 22 hours of network -TV air time, commission went too far in banning broadcast of virtually out -of- pocket expenses totaling over half million dollars all lottery news and editorials. See .. . and audience of estimated 60 million viewers. See ..

Lottery rulings bucked back to FCC . .. 20 Coast to coast with astronauts ... 44

Two CATV giants, Teleprompter Corp., and H &B American Federal Trade Commission promulgates hard new rules de- Corp., move toward merger agreement as boards of both signed to prevent abuses in food and gasoline 'games of companies approve union. Other acquisitions by Tele- chance,' including those aired on radio -TV. New regulations prompter, . surviving firm, are reportedly in offing. See .. require forthright disclosure of odds on winning. See .. . Teleprompter, H &B boards approve deal ... 24 FTC curbs game rigging ... 54

Group station owner and publisher S. I. Newhouse is Senator Frank E. Moss (D- Utah), comparing responses of charged in pending antitrust suit with holding 'greatest networks to his request for cessation of broadcast ciga- concentration of power over the dissemination of news, rette advertising by Jan. 1, 1970, praises CBS, blasts ABC

See . ideas and advertising' ever in U. S. .. and calls response of NBC "disappointing." See . . .

Newhouse sued for antitrust .. . 26 Moss lauds CBS on cigarette stance ... 56

FCC Commissioner H. Rex Lee, viewing KTAL -TV license Las Vegas financier Kirk Kerkorian gains 24% of MGM decision against Supreme Court decision upholding fair- stock, making him largest company stockholder -ahead ness doctrine, says responsibilities of FCC and Justice of combined total of 21% held by MGM chairman Edgar

questions. See . Department differ in media control .. Bronfman and Time Inc. See. . .

FCC at loggerheads on media control . 29 Kerkorian gains in MGM stock fight ... 62

Departments Broadcasting

AT DEADLINE 9 PROGRAMING 44 Published every Monday by Broad- -class BROADCAST ADVERTISING 54 PROMOTION 67 casting Publications Inc. Second postage paid at Washington, D.C., and CHANGING HANDS 32 SPECIAL REPORT 38 additional offices. CLOSED CIRCUIT 5 WEEK'S PROFILE 83 Subscription prices: Annual subscription for 52 weekly issues $10.00. Add DATEBOOK 12 WEEK'S HEADLINERS 10 $2.00 per year for Canada and $4.00 EDITORIALS 84 for all other countries. Subscriber's oc- EQUIPMENT & ENGINEERING 65 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- FATES & FORTUNES 68 BOOK, published every January, $11.50 FOCUS ON FINANCE 62 per copy. FOR THE RECORD 70 Subscription orders and address Al MAR BUSINESS PBESS, INC changes: Send to BROADCASTING Circula- LEAD STORY 17 tion Department, 1735 DeSales Street, THE MEDIA 17 N.W., Washington, D.C., 20036. On include and MONDAY MEMO 14 changes, please both old new address plus address label from OPEN MIKE 13 front cover of the magazine.

BROADCASTING, Aug. 18, 1969 7 interviews in Belgrade.

Susan White, WMAR -TV news reporter, stood in a public square in Belgrade, Yugoslavia, on Sunday, July 20th, just before the American astronauts prepared to touch down on the moon. In color, sound -on -film, she interviewed Yugoslays to learn if they would have preferred that a Soviet cosmonaut be the first to land on the moon. They said it was enough to have a man on the moon, the specific nation notwithstanding. That was Sunday. The following night, back in Baltimore, Susan White was on Channel 2 NEWSWATCH, The 7 P.M. Report, and NEWSWATCH, The 11 P.M. Report with another exclusive! But then - viewers of Channel 2 have become accustomed to "exclusives" by In Maryland the NEWSWATCH girl -on- the -go. Most People Watch COLOR -FULL WMAR -TV 1P, CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION

8 BROADCASTING, Aug. 18, 1969 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 17.

KTVH sale faces hearing come. tee are Jack Harris, KPRC -TV Houston; Issues regarding effects of family Richard L. Bessmeyer, ABC -TV; W. FCC has set for hearing $4.4 million trusts as corporate licensees grows out Robert McKinsey, WJRJ-TV Atlanta, sale of KTVH(TV) (ch. 12) Wichita - of commission concern with their role and Richard D. Dudley, WSAU -TV Wau- Hutchinson, Kan., from Minneapolis in broadcast affairs of both buyer and sau, Wis. Star & Tribune Co. to WKY Television seller. Commission will look into such Named to represent NCTA, in addi- System, Inc. questions as whether trusts siphon off tion to Mr. Stern were Robert Beiss- Issues, which include questions re- money from programing, and whether, wenger, president of Jerrold Corp. and lating to concentration of control of for tax purposes, income has been di- former NCTA chairman; Irving B. mass media, include some that would verted from corporate needs to trust Kahn, president-chairman of Tele- appear appropriate in comparative hear- estates. Related issue is whether WKY prompter Corp.; Ralph Demgen, Will- ing in which applicants compete for fre- failed to file trust instruments involving mar, Minn., and M. William Adler, quency. Others, which appear to break ownership interest in Oklahoma Pub- Weston, W. Va., chairman of NCTA. new ground, involve question of family lishing Co. Messrs. Beisswenger, Kahn and Demgen trusts as corporate licensees. Commission will look into financial are members of Mr. Stem's copyright committee. Commission vote was 4 -to -2, with arrangements of sale. WKY plans to fi- Commissioners Robert T. Bartley, Ken- nance it in part with $3.6 million bank neth A. Cox, and H. Rex Lee (who loan. But commission said manner of Giddens to head VOA concurred) in majority. Chairman Rosel repayment might have adverse impact Kenneth E. Giddens, WKRG- AM -FM -TV H. Hyde and Commissioner Robert E. on WKY'S assets and ability to carry out Mobile, Ala., and former National As- Lee dissented, and Commissioner James program proposals at KTVH. sociation of Broadcasters board mem- J. Wadsworth was absent. ber, will be new head of Voice of Commission noted that both buyer America, it was announced Friday and seller have important media inter- NAB -NCTA closing gap (Aug. 15). ests. WKY Television is owned by Okla- Broadcasters and cable TV operators He succeeds Richard Cushing, act- which is licensee homa Publishing Co., inched closer Friday (Aug. 15) to ing director of VOA since 1968, who and of five TV stations and one AM, serious talk about their respective dif- will remain as Mr. Giddens's deputy. publishes two largest news- Oklahoma's ferences with negotiations scheduled to Mr. Giddens, 60, was once unofficial papers. Commission said that if 33.4% continue this Thursday (Aug. 21). "ambassador" for NAB to Latin Amer- of Kansas population served by KTVH Negotiating subcommittee of Nation- ica, returning earlier visit to United is added to Oklahoma Publishing's total al Association of Broadcasters and corn - States by Latin American broadcasters. coverage, Oklahoma Publishing will mittee of National Cable TV Associa- Among his other past accomplishments political and media in- have potential tion are due to meet in Washington then. was stint as chairman and director of al- fluence reaching 6,607,060 people, Meeting two weeks ago between NAB New Orleans branch of Federal Re- population of Tex- most half combined broadcasters and NCTA staff trio failed serve Bank of Atlanta. as, Oklahoma and Kansas. to resolve question of continuing ne- Minneapolis Star & Tribune Co. is gotiations (BROADCASTING, Aug. 11) . KMEG to Fetzer approved substantially controlled by John Cowles In joint release last Friday, both orga- family, whose broadcasting and publish- nizations said new meeting was for pur- FCC approval of sale of KMEG(TV) ing influence, commission estimates, ex- pose of "further clarification" of last Sioux City, Iowa, was announced Fri- tends to 27 million people, more than spring's NAB -NCTA staff proposals and day (Aug. 15) and sale of KXAB -TV 10% of U. S. population. Commission to determine whether additional meet- Aberdeen, S. D., subject to FCC ap- counts Cowles' holdings in 10 AM, FM ings will be fruitful. proval, was also announced. and TV stations and two newspapers, Statement expressed hope that "good - KMEG (ch. 14) CBS-TV affiliate, as well as newspaper and broadcast faith efforts" will lead to recommenda- was sold by Medallion Broadcasters holdings of Ridder Publications Inc., tions for legislative solution at early Inc., to Fetzer Broadcasting Co. for which has proprietary interest with date. $930,065. Medallion is principally own- Cowles in ownership of WCCO- AM -FM- At two -hour Washington meeting last ed by Carter W. Dennis and Edgar F. Tv Minneapolis. Friday (at NAB headquarters), broad- Pechacek (each 10.16 %) and E. R. Commission will explore in hearing cast organization was represented by Monson (9.5% ). Medallion will retain whether approval of sale would result Vincent T. Wasilewski, NAB president; KMEG-FM. in greater concentration of control of William Grant, KOAA -TV Pueblo- Colora- Fetzer properties are wKZO -AM -TV mass media regionally or in Wichita - do Springs, Colo., chairman of NAB Kalamazoo, WWAM and WWTV-FM -TV Hutchinson area than now exists. cable TV negotiating committee, and Cadillac, WJEF and WJFM(FM) Grand Another issue that might be found in Jack Blume, Washington lawyer, coun- Rapids, all Michigan; KOLN -TV Lincoln comparative hearing is which of appli- sel to NAB group. and KGIN -TV Grand Island, both Nebras- cants can be expected to better serve Present from NCTA were Frederick ka. Fetzer also owns CATV system in community and programing needs of W. Ford, president of cable organiza- Kalamazoo, 50% of systems in Battle Wichita- Hutchinson area. Commission tion; Alfred Stern, president of Tele- Creek and Albion, all Michigan, and will weigh this on basis of applicants' vision Communications Corp., who is also owns background music service. past broadcast records, contributions to also chairman of NCTA's copyright Principals of Fetzer Broadcasting in- program diversity, fairness in media committee, and Bruce Lovett, NCTA clude John E. Fetzer, board chairman presentations of controversial issues, and general counsel. and president (89.68 %), and Carl E. programing dollar expenditures as per- Besides Mr. Grant, other members Lee, vice president (4.15 %). Mr. Fet- centage of gross revenue and net in- of NAB cable negotiating subcommit- zer also owns Detroit Tigers baseball More "At Deadline" on page 10 club. ployment and talent, and it doesn't take KMEG. which is Fetzer's first UHF a decade to change [discrimination]: it station, has 380 kw visual and an anten- could happen overnight." na height of 1,152 feet above average Week'siNeadllners terrain. It has been on air since Septem- America faces decision ber 1967. Vote on KMEG sale was five - to-one with Commissioner Nicholas One of radio's venerable advertising Johnson dissenting. and programing institutions has a prob- Music KxAS -TV is being sold by Ksoo -Tv lem. It's American Airlines' till Inc. to South Dakota Television Inc. Dawn, feature developed 16 years ago by CBS President and for about $700,000. Gordon H. Ritz is Frank Stanton American's then -President C. H. Smith board chairman of Ksoo -TV Inc., which and which still runs on 10 major -mar- owns KSOO -AM -TV Sioux Falls, S. D., ket stations six hours per night, and has construction permit for Ksoo- six nights per week. Problem is that four FM that city. of five CBS -owned stations carrying it South Dakota Television is controlled are cancelling to go all -news when by Boler, who has majority inter- John Mr. Marsh Mr. Ephron Music contracts expire Dec. 31. CBS est in KxJB -TV (ch. 4) Valley City - Howard Marsh, who was named inter- Radio reportedly has given American Fargo, and KxMB -TV (ch. 12) Bismarck, first im operating head, Television Adver- refusal on converting those stations' both North Dakota. Music till Dawn to News till Dawn. KXAB -TV. which went in tising Representatives, two weeks ago on air No- but American is still undecided. (BROADCASTING. Aug. I I ), elected pres- vember 1958, is NBC-TV affiliate on Among alternatives American and channel 9 with 304 kw visual and an ident of TVAR. He succeeds Marvin L. Shapiro, who was earlier named agency Doyle Dane Bernbach, reported- antenna height of 1.390 feet above ly are considering are these, in no par- executive VP of Westinghouse Broad- average terrain. ticular order: moving Music from news casting Co. and president of Westing- stations to other AM's in markets in- house Broadcasting Station Group. Mr. volved; accepting offer of News till NATRA has troubles Marsh was previously a TVAR VP and Dawn in those markets; moving Music has held various executive posts in Second session of National Association from news stations to their FM affil- in WBC of Television and Radio Announcers sales the operation. iates, as it did in Washington when convention Friday ( Aug. 15) saw pub- Erwin H. Ephron, VP and media and WTOP went all -news (though CBS -FM's lic chastisement of association's mem- market research director, Papert, Koe- emphasis on Young Sound could get in bers for not attending closed meetings nig. Lois. New York. joins Carl Ally way of that alternative). and angry speech, endorsing equal op- there as VP, director of media, pro- portunity for all blacks, that contained graming and media research. Previously, put -down of television networks in their Lee looks for assurance Mr. Ephron had been associate media of racial problems. Robert E. Lee is coverage director. media analysis and computer FCC Commissioner Glimpse was also provided privately calling on commission to give broad- applications for BBDO in New York. by NATRA sources of "heavy poli- that it will bar di- He also serves as research adviser for casters assurance ticking" going on behind scenes over rect satellite -to -home broadcast system, BROADCASTING magazine. what steps organization should take to which would reduce need for terrestrial halt what it calls "exploitation of black broadcasting system and eliminate many announcers by white station managers." For other personnel changes of the UHF stations. According to these sources, association week see "Fates & Fortunes." Commissioner is issuing call in state- is prepared to take legal action to see ment this week in which he concurs in that blacks get "equal chance" at sta- nues possible" to get Negroes into man- commission action issuing fifth notice tions, particularly some say in manage- agement positions. "We don't say that of inquiry in preparation for World Ad- ment and programing. we should walk right into these posi- ministrative Radio Conference of In- But these sources emphasized that it tions," he said, but that Negro announc- ternational Telecommunication Union. wasn't NATRA's intent or in its best ers shouldn't have to be at station for 40 Conferences, on radio and astronomy interests to put stations `but of busi- years and thus, be too old to move up. and space services, will be held in June ness." Politicking that was going on What avenues NATRA would seek 1971. among hierarchy of NATRA was said were not spelled out. Commission in notice indicates it is not to be of sort that nearly wrecked There was said to be some sentiment standing by previous proposal to rec- meeting in Miami last year (BROADCAST- for association support against Senator ommend that frequency band 614 -890

ING, Aug. 28, 1968) . John O. Pastore's bill protecting station me -UHF channels 38 through 83 -be No firm association position was evi- licenses. "That's what we don't want," set aside for direct satellite broadcast- dent Friday. And press continued to be said one source. Tracey Watson, legal ing, subject to policy decision by indi- barred from closed sessions ( sec page assistant to FCC Commissioner Nicholas vidual nations as well as to coordina- 34). One NATRA official said associa- Johnson, answered questions about com- tion among affected nations (BROAD- tion was very concerned about "bad mission's rule against discrimination in CASTING, Feb. 2). Commission recom- press" generated in Miami, and that employment, but reportedly refused to mendations are being forwarded to State sessions were closed to permit members discuss Pastore bill. Department as preliminary step in for- to "talk things over among themselves." Clifford L. Alexander Jr., former com- mulation of U. S. position. Some consensus among participants missioner of Equal Employment Oppor- Commissioner Lee does not oppose was said to have been reached at these tunity Commission and now partner in reservation of frequencies for direct - sessions. "Black management" was con- Washington law firm of Arnold and satellite broadcasting. But he says it sidered high on list of possible NATRA Porter, keynoted Friday luncheon by would be unfair of commission to estab- goals. "Most definitely" was one reac- calling on white Americans, particularly lish system that would cause UHF station from NATRA official who said businessmen, to wake up to reality of tions to lose millions they have invested organization should seek "by all ave- blacks. "There's no ceiling on black em- at commission's urging.

10 BROADCASTING, Aug. 18, 1969 For the first time...

... an independent group broadcaster - Metromedia Television - joined ABC, CBS and NBC in providing live TV news coverage of an event of this magnitude ... the historic eight -day Apollo 11 space voyage.

In addition to telecasting all nation's capital on WTTG, Alan major events of Apollo 11, Metro- Smith and John Goldsmith presented media Television stations in New comprehensive Apollo reports and York, Washington, D.C. and in Los in Los Angeles on KTTV, George Angeles programmed exclusive fea- Putnam and Jack Latham presented tures tailor -made to the local interests full reports at noon, 4:30 and 10 PM. of each community. Each Metromedia Apollo 11 coverage marks Television station maintained a 24- another new, major programming step METROMEDIA hour watch for up -to- the -minute forward for Metromedia Television in progress reports. In New York on a continuing effort to better serve our TELEVISION WNEW-TV, Bill Jorgensen and Jack viewers and advertisers. THE VITAL NEW FORCE IN BROADCASTING Cole anchored the news team. In our

WNEW-TV NEW YORK/ KTTV LOS ANGELES/ KMBC-TV KANSAS CITY/WTTG WASHINGTON, D.C. /KNEW -TV SAN FRANCISCO Represented by Meire TV Sales D Datebook A calendar of important meetings and events in the field of communications. A'uwdflJes lG .indicates first or revised listing. Sept. 5- Deadline for reply comments on FCC's proposed rulemaking on seven -year l l retention period for local inspection files /3 teak `N,a, August of licensees and permittees. Sept. Deadline for reply comments on 17- on operation and 5- Aug. 20-Institute FCC's proposed rulemaking requiring li- naintenance of helical scan video recorders - censees to show nondiscrimination in em- of Educe - reproducers, National Association ployment practices. aozial Broadcasters. Sheraton- Chicago, Chi- cago. Sept. 6-13- Seminar for broadcast news and AN EQUALIZED editorial directors on Urban Affairs and Aug. 18- Deadline for comments on FCC's Media Opportunities, Stanford University, proposed rulemaking prohibiting stations Stanford, Calif. For information contact from recording or broadcasting live tele- Jules Dundes, Redwood Hall, involved Stanford, Uni- PRE -AMPLIFIER phone conversations unless parties versity, Stanford 94305. are informed beforehand. Sept. 8-11 -1969 National Premium Show. Aug. 18- Deadline for reply comments on International Amphitheater, Chicago. FCC's rule that would ban radio- WITH HEAD ROOM! proposed Sept. 11- 13-Annual fall convention of TV cigarette advertising. Previous deadline Louisiana Association of Broadcasters. was Aug. 7. Monteleone hotel, New Orleans. Aug. 19- Deadline for comments on FCC's Sept. 11- 13- Annual fall meeting of Minne- inquiry on applications by telephone com- sota Broadcasters Association. Holiday Inn, panies for channel facilities furnished to Duluth. affiliated CATV systems. Sept. 12- 14- Annual fall meeting of Maine Aug. 20- Deadline for comments on FCC's Broadcasters Association. proposed on Sebasco Lodge, ruientaxing seven -year reten- Sebasco Estates. tion period for local inspection tiles of licensees and permittees. Sept. 16- 18-Annual conference, institute of Broadcasting Financial Management. Hilton Aug. 20-21 - Meeting, board of directors, Inn, National Cable TV Association. America San Diego. hotel, Washington. Sept. 17-Annual stockholders meeting, Aug. Annual meeting, Vis- Corinthian Broadcasting Corp. Bankers 22- stockholders Trust New ual Electronics Corp. Hotel St. Moritz, Co., York. New York. Sept. 17-19 -Fall convention of Michigan on FCC's Association of Broadcasters. Boyne High- Aug. 22- Deadline for comments lands, proposed rulemaking on alternative method Harbor Springs. That's right, QRK, now for indirectly determining power of AM Sept. 18- "Public Relations and the Media," offers a line of mono and stations. annual luncheon-symposium sponsored by Wagner International Photos stereo equalized pre- ampli- Aug. 22 -24-Annual fall meeting of West Inc., moder- Virginia Association of Broadcasters. Speak- ated by CBS News correspondent Walter fiers, which can achieve +10 ers include Vincent Wasilewski, National Cronkite. Plaza hotel, New York. dbm without Association of Broadcasters president. Green- Sept. 18-20--Annual broadcasting sympo- output distort- brier, White ing Sulphur Springs. sium, sponsored by Group on Broadcasting, or clipping. Normally, Aug. 25- 27- Convention of American Mar- Institute of Electrical and Electronics En- the output of a pre- amplifier keting Association. Netherlands Hilton, Cin- gineers. Mayflower hotel, Washington. cinnati. Sept. 23-FCC newsmaker luncheon, Inter- is only -20 dbm, but with national Radio Aug. 26 - Annual stockholders meeting, & Television Society. Wal- loud passages, "head room" Rollins Inc. Atlanta. dorf- Astoria, New York. is required!! Only with the Aug. 28-29- Annual summer meeting of Sept. 23-25- Annual fall meeting, Pennsyl- vania Community Antenna Television Asso- QRK "Ultimate" pre- Arkansas Broadcasters Association. Velda ciation. The David Mead, Meadville. Rose Towers. Hot Springs. amplifiers, can you be sure Sept. 23-Annual meeting of Radio-Televi- sion News Directors Association of Canada. of true reproduction of your September Statler- Hilton hotel, Detroit. loud passages. Other fea- Sept. 2- Deadline for reply comments on Sept. 23-27-1969 International conference tures -0.1% distortion; -75 FCC's proposed rulemaking prohibiting sta- of Radio-Television News Directors Associa- db noise; built-in rumble tions from recording or broadcasting live tion. Statler -Hilton hotel. Detroit. telephone conversations unless parties in- Sept. 23 -27-Annual National Broadcast filter; self contained power volved are informed beforehand of the re- Editorial Conference. Statler -Hilton hotel, supply; balanced output cording process. Detroit. Sept. 5 -New deadline for comments on Sept. 24-25-CBS Radio 16th annual af- transformer. Part Five of FCC's notice of proposed rule- filiates convention. Waldorf Astoria hotel, making dealing with CATV policy. Previous New York. Contact the QRK Plant deadline was Aug. 1. or Sept. 25- Association of National Advertis- your CCA Area Represent- Sept. 5- Deadline for reply comments on ers workshop. Plaza hotel, New York. FCC's proposed rulemaking on alternative ative for details: method for indirectly determining power of "Sept. 25 -Oct. 1 -Semi- annual management AM stations. conference of the Intermarket Association of Advertising Agencies. Chatham Bars Inn. Sept. 5 -New deadline for reply com- Chatham, Mass. ments on all portions of FCC's CATV rules ELECTRONIC except those sections dealing with ' PRODUCTS, origina- INC. tion, diversification and reporting require- 1568 NORTH SIERRA VISTA. FRESNO, ments. Previous deadline for reply comments Combined workshop- management conference CALIFORNIA 93703 was July 2. Phone; 209 251.4213 sessions, Radio Advertising Bureau Sept. 5 -New deadline for reply comments Sept. 3-4--Hilton Inn. Subsidiary of Atlanta. on FCC's further notice of proposed rule- Sept. 10 -11-Hotel Pontchartrain, Detroit. CCA ELECTRONICS CORP. making issued May 16, in which commission Sept. 29 -30-Sheraton Palace, San Francisco. 716 JERSEY AVENUE. GLOUCESTER CITY, revised certain sections of Its earlier pro- Oct. 2- 3- Mariott motor hotel, Dallas. NEW JERSEY 08030 Phone- 609 456 -1716 posed rulemaking dealing with CATV policy. Nov. 10- 11- Continental Plaza, Chicago. Previous deadline for reply comments was July 18.

12 BROADCASTING, Aug. 18, 1969 BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and secretary; Maury Long, vice president, OpenMike® Edwin H. James, vice president; B. T. Taishoff, treasurer; Irving C. Miller, comptroller; Joanne T. Cowan, assistant treasurer. WH B F Looking for old friends EDITOR: As you know, woc Davenport, TMBroadcastinq® Iowa, is one of the older stations in the the call nation. Paul Tesdell (woc, vintage early 1940's) decided that a woc "family TELEVISION letters of reunion" for employes of the late 30's Executive and publication headquarters: the 40's, and early 50's was long over- BROADCASTING -TELECASTING building 1735 DeSales Street, N.W., Washington, public service due. The first reunion is scheduled for D.C. 20036. Phone: 202- 638 -1022 Oct. 4 -5 in Davenport. Sol Taishoff, editor and publisher. Response has been great, but we're Lawrence B. Taishoff, executive VP. since 1925 afraid we're missing some of our old EDITORIAL friends who have scattered throughout Edwin H. James, vice president and executive editor. the world. We would like everyone who Rufus Crater, editorial director worked at woc in those "golden days" (New York). Art King. managing editor. of radio to contact Paul Tesdell, 212 Frederick M. Fitzgerald, Earl B. Abrams, Leonard 2eldenberg, Sherm American Court, Des Moines, Iowa. Brodey, senior editors. Even if they can't come to the reunion, Joseph A. Esser, Robert A. Malone, associate editors. we want to know where they are . . . Alan Steele Jarvis, Mehra Martin. Tim- what they're doing and what they've othy M. McLean, Steve Millard, staff Maurice ... writers; Albert N. Abrams, Donna Gali- been doing since we last saw each other. ette, Deborah May Nordh, Robert Sellers, Corken, vice pres. & gen. manager Smith '45 John F. Wallace, editorial assistants; -Evelyn Montgomery (woc Gladys L. Hall, secretary to the editor "Serve is the key word in our motto. '47), Springfield, Ill. and publisher, Erwin Ephron (vice president, director of media, programing It challenges us to provide the best and media research, Carl Ally). in news and public research adviser. entertainment, On -air intrigue service that our many years experi- SALES ence can provide." EDITOR: I was interested in the article Maury Long, vice president - concerning the possibility of losing one's general manager, Fd Sellers. Southern sales manager; license if it was determined that one George L. Dant, production manager; was a foreign agent [BROADCASTING, Harry Stevens, traffic manager; Bob Sandor, assistant production-traffic Aug. 4]. manager: Sarah Bryant. classified advertising; Dorothy Coll, advertising assist- While only the Soviet Union was ant; Kathy Kibsy, secretary to the vice mentioned, I am certain that this would president, sales. apply to stations which broadcast pro- CIRCULATION grams from other nations. Since WMSP- David N. Whitcombe. circulation director. Ted FM schedules fine -music and cultural Richard B. Kinsey, subscription and data programs from Canada, Australia, and processing manager; Michael Carrig, Arnold, vice president, sales William Criger, Kwentin Keenan, Jean The Netherlands, etc., I am afraid that Powers, Suzanne Schmidt, Arbenla "First we must serve, then may we Williams, my reputation would be somewhat Bertha Williams, Lucy Kim. sell" has been our motto for years. tarnished if the Harrisburg community BUSINESS We urge the staff to serve family, leaders discovered that I was an agent Irving C. Miller comptroller. Sheila Thacker; Kathleen Stanley, community and client to the best of for the above -mentioned governments. secretary to the executive vice president. all that for ex- his ability." They know Canada, BUREAUS ample, does not wish us well. Otherwise New York : 444 Madison Avenue, 10022. it would not continually send down that Phone. 212- 755-0610. Rufus Crater, editorial director; David "cold Canadian air." Berlyn. Rocco Famighetti. senior editors. Hazel Hardy, Caroline H. Meyer, staff Actually I received some fine -music writers. audition tapes from the USSR and Warren W. Middleton, sales manager; F_leanoz R. Manning, institutional would like to add them to the schedule. ,,ales manager: Greg Masefleld. to Eastern sales manager; Laura D. Of course one must take care fade Grupinski, Harriette Weinberg, out before the conclusion of the tape, advertising assistants. George as the last four bars of the Shostakovich Chicago: 360 North Michigan Avenue, violin concerto contain a coded mes- 60601. Phone: 312 -236 -4115. Koplow, TV program director Lawrence Christopher, senior editor. sage for the countless Russian agents David J. Bailey, Midwest sales manager. "We're judged by program quality. Rose Adragna, assistant. operating in the greater Harrisburg area. When Cork, Ted and I plan sched- Hollywood : 1680 North Vine Street. I would not schedule the Russian 90028. Phone: 213-463 -3148. ules, 90 years' experience in this Press Reviews and similar programs, as Morris Gelman, senior editor. Bill Merritt, Western sales manager. market is working to insure public they do not fit into our format. On the Sandra Klausner, assistant. acceptance." other hand, they would be worth hearing as they give an idea what the other BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications, Inc., side is thinking. And since the reports using the title BROADCASTING -The News Magazine of the Fifth Estate. come directly from the source, the lis- Broadcasting Advertising' was acquired WHBF teners would not have to sift through in 1932. Broadcast Reporter in 1933. Telecast* in 1953 and Television' in CBS for the No. 2 market in the usual newspaper distortions. -Roy 1961. Broadcasting-Telecasting was J. Humphrey Jr., general manager, introduced In 1946. Illinois -Iowa (Rock Island, 'Reg. U.S. Patent Office. WMSP -FM Harrisburg, Pa. C 1969 by BROADCASTING Publications Inc. Davenport, Bettendorf, Moline)

BROADCASTING, Aug. 18, 1969 13 MotIayMenio from Myron C. McDonald, LaRoche, McCaffrey & McCall, New York

Looking at agency -client relationships in a new light

In 1965, not a particularly hectic year marKeter solve his problems . . , prob- ducts. 1 cannot be so philosophic as to in our business, about 300 American Lms that long ago became more intri- dismiss these incongruities with an "Oh, advertisers switched from one agency cate and more sophistcated than the well, it all washes out." to another, business amounting to some 15% commission system. I have only two pieces of advice and $300 million. What we get, all too many times, they are so general I almost, but not During the first six months of 1968, is a basic tug of war between the agen- quite, hesitate to give them. One of 308 accounts either fired their old cy and client over the amount of them is philosophical: agencies or, perish forbid, were fired, service 15% will pay for. Too often, If you are an advertiser, try to take and found new homes. The 1968 total this deteriorates into squabbles over your agency into professional partner- score runs well over $500 million. how many men the account is entitled ship, eye -to-eye, man -to -man, brain -to- By Washington standards, past and to, who pays for this, who pays for brain. Many medium -sized and largei present, $500 million does not seem that, who makes the investment in new agencies are populated by men and like a lot of money. In our business, products . . . et cetera et cetera et women who have had experience that however, it is headed for 10% of the cetera until the original fine focus of can be valuable to you ... if you will total. And the velocity of change seems agency and client on the mutual mar- use it. Many of these people know to be accelerating. Last year alone, the keting communication problem is lost. much more about the real reasons for total was much as though J. Walter '1 he approach to agency compensation failure than usual agency -client rela- Thompson had gone out of business! is hysterical rather than rational. And tionships permit them to tell. You can It is a large volume. And it says to it is not even on a clean -cut financial usually spot such agencies. The princi- me, at least, that there may be some- basis. pals are still working at their trade. thing basically sick in many agency - I suspect that the financial pressures They have not yet succumbed to Pro- client relationships. When a major of the super- heated commercial world fessor Peter's law which is that "Amer- account changes hands, as you know, in which we now live will force certain ican business tends to promote the a great many polite euphemisms are basic changes in agency structure, in successful man again and again until bandied about in the trade press and cgency-client relationships and in me- it succeeds in finding him a job he around the bar at 21, or wherever it thods of compensation. The present sys- cannot do." may be. Neither the people at IBM tem is irrational. It asks agencies to If you are an agency, my advice nor God, their western distributor, share the increasing risks of entrepre- is simple: Try 24 hours a day, and with have yet imagined a computer that neurship but allows them none of the all your liver and lights, to deserve could begin to deal with the infinity rewards of the entrepreneur's success. this professional partnership! of variable factors that finally affect We get 15% on a flop-temporarily- The second piece of advice is pro- the success of marketing communica- and we get 15% on a howling success. fessional. One of the identifiable and tion and the final judgment rendered Of course, the 15% of a success is chief reasons for failure of the joint by The Archangel, Nielsen. a larger piece of action; but still it's a agency- client effort is the absence of I believe one basic problem is mis- 15% top. contemporaneity in their finished work. understanding of the true relationship On the other hand, the system may What is contemporaneity? The stuff between agency and client. I'm not at over reward agencies irrationally, too. multi- million dollar businesses are made all sure that the antique agency-corn- I once ran a single commercial in of these days ... contemporaneity . . . pensation system may not be at the $7- million worth of TV time. And the fine art of being enough ahead of root of some of the trouble. What we every agency has book -kept losses your competitors so the audience who really need between the agency and running into the hundreds of thousands is tired of the dull drag of me -too . . . client is professional partnership. What on the free development of new pro- will join you just to stay alive! our compensation system says about us, basically, is that we are commission agents, working within the narrow limits of a fixed range of income and dependent for our total on how much Myron C. McDonald is executive vice pres- advertising we can "sell" the client. ident and chairman of the strategy board And the whole time, of course, nine of LaRoche, McCaffrey & McCall Inc., New cases out of ten, the nitty gritty is that York. Previously he was one of the founders the relationship produced a flop, a dud, of lack Tinker & Partners, New York, a turkey. The agency and the client did where he became chairman of the strategy not make great music together. As all board. He was also managing director with of us know, there can be a million Tinker. Mr. McDonald worked on such reasons for failure. national accounts as Buick's Riviera, Bulo- What the maximally successful agen- va's Accutron, and Coca -Cola's Tab. Before cy- client operation really needs is un- joining Tinker, he spent 15 years with Mc- bounded freedom on the part of the Cann- Ericson in Cleveland and Nest, York. agency to make the investments in time, talent and money to help the

14 BROADCASTING, Aug. 18, 1969 KOVR Stockton - Sacramento 19th in Drug Sales ...bigger than Houston

25th TV Market in the Nation .. . The Stockton -Sacramento Market is big ... and growing rapidly. This rich television market also ranks: 25th in Consumer Spendable Income ... bigger than Memphis 25th in Total Retail Sales ... bigger than Nashville 23rd in Food Sales ... bigger than Kansas City 21st in Passenger Cars ... bigger than Buffalo The total KOVR coverage area contains 1.7 million TV homes, and where KOVR has 50% or more coverage there is an effective buying income of more than $5.1 billion, Any way you look at it, this is one big market.

Data Source: SRDS, Areas of Dominant Influence, June, 1969; Sales Management's Copyrighted Survey of Buying Power, June, 1969; and ARB Television Coverage /65. McClatchy Broadcasting REPRESENTED NATIONALLY BY KATZ TELEVISION

BROADCASTING, Aug. 18, 1969 15 And it was a pleasure. For the message was that WMAQ -TV had earned one of this year's WE Gavel Awards from the American Bar Association -the only TV station in the nation to be so honored. RD The trophy, given to communications media for "contributing to public understanding of the American system of law and justice," FROM THE was bestowed in recognition of the WMAQ-TV special program, The Quality of Justice. A 90- minute, prime -time review of judicial reform in Cook County, LAWYERS the program was written and narrated by Jim Ruddle of NBC News, Chicago, and produced by WMAQ -TV's Scott Craig. We're proud of them and proud, too, that The Quality of Justice is typical of the many different ways in which this NBC Owned Tele- vision Station serves the Chicago community day after day. And you can believe us. We have millions of witnesses. WMAQTVG5

16 BROADCASTING, Aug. 18, 1969 August18,1969:Vo1.77No.7 Bróádcasnq®

Another case to chill TV licensees Examiner finds rival applicant poorly qualified but proposes to give it KHJ -TV's channel anyway

The foundations of the broadcasting lenged a television licensee. In the com- areas of local ownership, diversifica- establishment, already weakened by plex Boston case, the commission in tion of ownership of mass communica- challenges to licenses of a number of its 1962 had invited new applicants to chal- tions media, and favorable survey and members, appeared even shakier last lenge WHDH -TV for renewal of its li- poll support- factors, he said, that week following an FCC hearing ex- cense after an original grant had been "the commission sets great store by." aminer's initial decision in a case in- remanded by the court because of ex- Fidelity, he felt, had nothing more volving Los Angeles channel 9. The parte activities charged to a WHDH -TV to recommend it-no broadcast ex- examiner, Thomas Donahue, recom- principal. perience, no contributions to the art of mended denial of multiple owner RKO Examiner Donahue based last week's broadcasting, no proof of license an- General Inc.'s renewal application for decision primarily on KHJ -TV's failings swerability for stewardship or of abil- KHJ -TV and the grant of a competing -the station's "poor record." He also ity to withstand economic setbacks, application by an untried group of Los cited the "reciprocal trade practices" "and no demonstrated ability to con- Angeles area businessmen operating as in which he said RKO General's parent, ceive and present programs of high Fidelity Television Inc. General Tire and Rubber Co., engages quality." Examiner Donahue held his nose in with firms with which it does business Fidelity's own program proposals did making the decision. He said neither as a matter tarnishing General Tire's not figure in the decision, since the ap- applicant was "any bargain as a broad- record as a broadcast owner. plicant was unable to have them ad- cast licensee" and that "both have seri- His decision was based, "secondarily," mitted into evidence -a fact, the ex- ous shortcomings." But RKO General's, on Fidelity's "marked superiority" in aminer said, that was no compliment to he found, were "more serious." The decision will be reviewed by the commission. And that "final decision" will probably be appealed to the courts, Donahue, 17 -year veteran however it goes. Nevertheless, the Donahue decision of commission hearings provides broadcasters with fresh evi- Thomas H. Donahue, the FCC hearing dence, if any were needed, that licenses examiner who "without much enthusi- are vulnerable to challenge. asm" last week recommended that a It came seven months after the com- group of Los Angeles businessmen be mission stripped WHDH-TV Boston of its given a crack at the channel on which license and awarded it to a competing RKO General Inc. has been operating which Examiner applicant. That case, its KHJ -TV, has been angering one side Donahue cited as one of the bases of or another in commission hearings for a number of his decision, preceded 17 years. challenges to renewal applications - Not all cases he has heard in that those of KNBC (Ty) Los Angeles, WPIX- time approach the Los Angeles channel New WNAC -TV Boston (Tv) York, 9 case in importance. But there have and (another RKO General station) been some important ones among them wLBT(TV) Jackson, Miss. -the 1962 Palmetto Broadcasting Co. in led broad- Those challenges, turn, case, as an example. In that he recom- of legislation casters to seek passage mended a denial of renewal of WDKD that would afford them some protection Kingstree, S.C., on the ground that the at li- Mr. Donahue against competing applications station broadcast obscenities. The com- bill cense- renewal time. The pending mission later affirmed the decision would require the commission to judge (BROADCASTING, July 30, 1962). Capitol Hill. He later worked for the accepting a licensee disqualified before Mr. Donahue, who was born in Lin- Treasury Department and the Office new applications for the channel. coln, Neb., 60 years ago, has been in of Price Administration, spent three -TV which is bound to The KHJ case, government service since 1938, when years in the Army in World War II. give new impetus to the fight for pas- he got a job with a congressman on He joined the FCC in 1948. sage of that bill, is actually the first in which a self- starting applicant chal-

BROADCASTING, Aug. 18, 1969 17 Fidelity's qualifications. The announced KHJ -TV and WHDH -TV cases differ, the channel 4. Other principals are Walter purpose of the commission's 1965 poli- WHDH -TV decision, "viewed in its en- B. Chaffee and Henry Duque, both at- cy statement excluding routine program tirety and measured against these facts, torneys; Emmett H. Jones, president showings from evidence, he noted, "is leaves little room for doubt that it of an engineering and equipment com- to keep records free of 'immaterial stands for the proposition that the pany; motion -picture producer and di- clutter.' " present licensee of KHJ -TV ought to be rector Mervyn LeRoy, and Louis J. He even gave Fidelity a demerit for replaced by Fidelity." Cella Jr., a surgeon. All own 10.30 %. proposing to integrate some of its The concentration control of mass The examiner noted that if the corn - owners with management of the sta- media of WHDH -TV's licensee, the Boston mission "were to employ its 'sudden tion. Normally the commission con- Herald Traveler, and the local owner- death' rationale" and hold that any siders such integration a plus. But the ship of the winning applicant in that RKO General comparative advantage examiner pointed to Fidelity stock- case, Boston Broadcasters Inc., were is outweighed by Fidelity's lack of com- holders' complete lack of broadcasting among the chief factors in the commis- munications -media ties, there would experience, and said that Fidelity's sion's decision. be no point in considering other factors. operation would, "at best, be signalized RKO General is one of the major But, he said, "the commission's concern by confusion and, at worst, by chaos." elements in broadcasting. Its parent over media diversification, as far as He called the proposal "a foolish bit of corporation is one of 100 largest cor- implementation is concerned, is a some- business." porations and controls about 125 com- time thing, and the examiner is not In reaching his conclusions, the ex- panies. And RKO General's properties clairvoyant." aminer, who found much for which to include WOR- AM -FM -TV New York, Through much of his decision, the commend RKO General in its history WNAC -AM -TV and WROR(FM) BOSton, examiner was complimentary to Gen- as a broadcaster, appeared to blame the KHJ- AM -FM -TV Los Angeles, KFRC and eral Tire and its subsidiary, RKO Gen- commission itself almost as much as KFMS(FM) San Francisco, WHBQ -AM -TV eral. He said that they had made "sig- the licensee for the fate he was pro- Memphis, WGMS-AM -FM Washington, nificant contributions" to broadcasting, posing for KHJ -TV. If there were stand- and wxcT(Tv) Hartford, Conn. It also both at the technical and program levels, ards for on -the -air operation -set by owns CKLW -AM -TV Windsor, Ont. (De- referring specifically to RKO General's the commission, although he does not troit), but is under Canadian govern- experimentation with pay television (at refer to it specifically, in that context- ment orders to sell. its WHcT[TV] Hartford, Conn.) and KHJ-Tv would undoubtedly have met Fidelity, which plans to move the the company's leading role in persuad- them and stayed out of its present station to Norwalk, about 15 miles ing motion -picture producers to sell predicament, the examiner said. south of Los Angeles, is owned by 18 their product to television. He also Examiner Donahue referred to the stockholders, none of whom have inter- noted that the station -unaffiliated WHDH -TV decision "as the only con- ests in broadcasting. It is headed by when General Tire acquired it in 1951 temporary precedent governing the dis- William G. Simon, an attorney, owning and still independent- initially lost position of competing applications for 20.62 %; he is also the local counsel for money. renewal of television station licenses." a group seeking to supplant NBC's And he gave KHJ -TV, which RKO He noted that, although the facts in the row (Tv) as occupant of Los Angeles General has operated since 1951, high marks for its ability to conceive and present programs and for the "experienced, well- trained and doubtless In a dark week quire as to whether WOMS, in any of its able men" who operate the station. newscasts or broadcasting time, publi- But he appeared to feel such resources one small bright spot cized the recall notification campaigns were squandered, so far as the public conducted by General Tire and Rubber interest is concerned. RKO General Inc. was probably think- in February and March 1969." He noted that the station "supinely ing some uncomplimentary thoughts The commission, however, demurred. bowed out of competition with network about the FCC last week, in the wake The commission, replied Acting Chief news." A station with its resources of a hearing examiner's initial decision of the Complaints and Compliance would have welcomed the challenge of in the KHJ -TV Los Angeles case (see Division Arthur H. Ginsberg, recog- such competition if "the touchstone of page 17). But things could have been nizes DOT's concern about the success its operation" were the public interest, worse. commission The might have of the recall campaign. he said. acted on a Department of Transporta- But, he said, the What appeared to disturb Examiner tion letter regarding the renewal appli- commission is pro- Donahue hibited by law from censoring broad- most was the heavy diet of cation of RKO General's WGMS Be- old movies cast material or substituting its judg- that, he said, KHJ-TV fed thesda, Md.-Washington. its public movies ment for that of licensees in the selec- -old and commercials. The Department of Transportation? He found this particularly tion of material. Furthermore, he said, depressing Yes. The department's acting direc- "in a community teems there is no statute or commission rule that with talent tor, Robert Brenner, wrote FCC Chair- and its or policy that would require announce- has full share of social, econom- man Rosel H. Hyde last month, noting ic and political ments of the recall campaign. problems...." that the department in February had To broadcast, as he said KHJ -TV does, asked General Tire and Rubber Co., Ronald Ruth, the station manager, "a bit -of -old- movie, a plea- for -the -sale- RKO General's parent corporation, to told BROADCASTING that if the item, of- goods -or- services, a bit -of-old mov- which recall two different sets of its tires. The received press coverage, was ie ... hour after hour, day after day, department said the tires did not comply carried by the wire services, WGMS week after week, month after month, with safety standards. probably used it. "We would have gone year after year, ad infinitum ad naseum out of our way" to Since tire retailers do not keep track broadcast it, to ... serves well the interests of the sta- of purchasers, Mr. Brenner wrote, the avoid the appearance of suppression, he tion and the advertiser. As the record only means of alerting the public is said. But he said he would not know amply demonstrates, it barely touches definitely through the mass media. Then he added: if the item was carried without service to the public, much less service "As part of your consideration of the reviewing the broadcast tapes of news in the public interest." renewal of the WGMS license I believe shows during the months of February The crime-and -violence content of it would be appropriate for you to in- and March. many of the films also figured in the examiner's criticisms. He made no

18 (THE MEDIA) BROADCASTING, Aug. 18, 1969 Shaping up: a new way KMJ television, KMJ -AM radio and KMJ - are other people involved with it." He FM radio. McClatchy ownership of made no further identifications. to challenge licensees these mass media in addition to owner- The petition is signed by a group A petition asking that McClatchy News- ship of the daily newspapers, the Sacra- called Citizens Committee against Mo- papers be forced to divest itself of the mento Bee, Modesto Bee and Fresno nopoly. Reportedly included on the four AM, three FM and two TV sta- Bee tends to create an unwholesome committee are a former city councilman tions that it owns began circulating monopoly." from Modesto, an "automobile mogul," baron," two insurance- last week in central and northern Cali- There was strong indication that the a "cattle agency and real- estate executives from Fresno fornia. The petition seeks between 150,- petition is a direct follow -up to a fed- and a member of the Republican Cen- 000 and 200,000 signatures to be pre- eral antitrust suit filed against Mc- tral Committee in the state. sented to the FCC. Clatchy earlier this summer by McKeon The petition charges that the Mc- Construction Corp., San Francisco and According to Mr. Robinson, whose firm specializes in initia- Clatchy Newspapers maintain domina- Sacramento, which is headed by de- handling state tives, "We're building up quite a staff tion over mass -media advertising in the veloper George McKeon. The suit, filed of people that are going to lend their central valley and northern counties in District Court in San Francisco, U.S. names to this committee." The petition of California through the group's own- asked that the 1964 acquisition of of daily newspapers campaign will run for about 60 days. ership and control KovR(TV) Stockton- Sacramento by Mc- and radio and television outlets. In part Plans are for it to cover all of the Clatchy be voided as in violation of the petition reads: "Please sign this ground from Kern County, which starts antitrust laW (BROADCASTING, July 7). petition to present to the Federal Com- at Bakersfield, "to the Oregon line." munications Commission in Washing- Joe Robinson, president of Robinson Full -page newspaper ads stating the case ton, D.C., a demand that McClatchy and Co., the San Francisco -based firm of the petition committee are expected Newspapers be required to divest itself that is handling circulation of the peti- to be placed in newspapers in Fresno, of its interest in Sacramento: KOVR tion, identified Mr. McKeon as one of Modesto and Sacramento. television, KFBK -AM radio, KFBK -FM the financial sponsors of the project. A pamphlet that depicts the Mc- radio; Modesto: KBEE-AM radio. KBEE- "Of course, he's not alone in financing Clatchy organization as an "empire" also FM radio; Reno: KOH -AM radio; Fresno: the deal," Mr. Robinson said. "There is being circulated with the petition.

judgment on whether or not such films cal trade practice relegates a govern- Proposals for setting standards on should be shown -he said such con- ment- licensed facility "for use as small programing have been advanced, not- siderations raise First Amendment prob- change in inter-corporate deals." He ably by Commissioners Kenneth A. lems -but he said the objections to also said it gives the station an advan- Cox and Nicholas Johnson. But some such programing "by a respectable and tage over competitors not having access members of the commission feel such substantial body of public opinion . . . to the same "mysterious marts of inter - standards would constitute censorship. fell on deaf ears." Among those ex- corporate exchange." And he said the Examiner Donahue, however, said that pressing disapproval, he said, was Rep- practice tends "to stultify incentive to standards properly drafted and intel- resentative Lionel Van Deerlin (D- good programing" since there is no ligently implemented would not breach Calif.) . need to gamble on quality service "when the First Amendment or exceed the And he said that the crime- and -vio- all concerned know that the advertising commission's authority. lence movie was not the only basis for with which the programing is to be viewer criticism of the station. He said associated can be disposed of through Coalition obtains jobs the results of a poll and the comments inducements largely irrelevant to proof the National Association for Better gram quality." and reviews job market Radio and Television, "an organization expressed his Examiner Donahue About 20 jobs in the communications of knowledgeable and concerned view- he feels is the need comments on what industry have been filled by members ers," and of other viewers indicate that broadcasters to follow for standards for of minority groups through the efforts "the station fails by a good deal to -air operations, in the some- in their on Coalition, enjoy the respect and support of the what wistful concluding paragraph of of the New York Urban its communications skills audience it serves." his 110 -page decision. He said the which used up this (BROADCASTING, The issue of General Tire's reciprocal record demonstrates that General Tire bank set spring trade practices was a byproduct of an could run "a good, even an excellent, June 9). antitrust suit that the Department of public- interest television operation" in Stuart Dim, who directs the prográm, Justice is prosecuting against General Los Angeles. But he said that it prob- said the jobs range from desk assistant Tire and several of its subsidiaries. in- ably never would, in the absence of to television research writers. He added cluding RKO General. It involves Gen- rules setting minimum standards for air- that what is needed are more entry- eral Tire buying goods or services on time utilization, because of "obligations" level jobs and on- the -job training pro- the understanding the supplier makes to stockholders. grams. Currently, there are over 120 use of General Tire's goods and serv- Citing RKO General's record for people in the "bank" who have been ices, including the services of its broad- operating within the law, the examiner prescreened for communications skills. cast properties. said the station probably would not be Meanwhile, the coalition is launch- The issue could have repercussions "be in the pickle that it is in now" if ing a nationwide survey of radio and beyond the present proceeding, for Ex- there were rules governing the amount television stations, newspapers and ad- aminer Donahue held that the practice of time stations could devote to a vertising agencies to find out about reflects adversely on RKO General as particular type of programing, limiting training positions and requisite experi- a licensee, and two competing applica- commercial time, and prohibiting sales ence for jobs. The goal is to match tions have been filed against the re- by stations of advertising time for applicant with position, and the plan newal of WNAC -TV. other than monetary consideration and calls for a directory of such job open- The examiner found that the recipro- under terms spelled out in rate cards. ings to be published.

BROADCASTING, Aug. 18, 1969 19 Lottery rulings bucked back to FCC Court approves bans on lottery promotions but decries limitations on news coverage

The FCC's prohibitions on the broad- In general, editorials about lotteries of Section 1304 the commission's rul- casting of lottery news and editorials are banned `only if the editorial format ing [against lottery advertising] would were substantially loosened by a federal is used as a sham to avoid the pro- in almost every instance be correct, we court decision last week, but were kept hibition on direct promotion of the believe that [broadcasters] are entitled tight against lottery advertising and lottery." to more specific guidance as to [unpaid other "direct" promotion. The opinion also held that the FCC announcements about lottery tickets, The advertising and promotion ban went too far in a 1963 case when it drawings, etc.] and the assurance that was considered certain to be taken to indicated to broadcasters in New Hamp- as to both items the commission is ap- the U. S. Supreme Court on the ground shire, who were seeking to broadcast plying the proper test." that it violates the free -speech guaran- "legitimate news" about their state's Metromedia and NYSBA had asked tees of the First Amendment to the lottery, that Section 1304 permits only the commission to pass upon a number Constitution. news that is "incidentally connected of different situations in its declaratory The decision, handed down in New with a lottery." ruling. York by the U. S. Court of Appeals for "We believe," the appeals court said, The court, noting that in many cases the Second Circuit in a case brought by "that any such implication should be the commission had answered in general Metromedia and the New York State disclaimed by the commission and that rather than precise terms, expressed Broadcasters Association (BROADCAST- Section 1304 prohibits only so- called "hope" that it would now "rule spe- ING, Dec. 2, 1968; March 31), was news that directly promotes the lottery, cifically on all or most of petitioners' viewed as a partial victory for both e.g., broadcasting lists of winners." requests- including whether sample sides. The court offered some hypothetical newspaper reports or stories submitted While it upheld the FCC on the ad- examples to clarify the distinctions it to it by petitioners would be permitted vertising issue, it said the commission drew. on radio and television-with whatever had gone too far in prohibiting the "Congress has already made the rea- qualifications are appropriate in the broadcast of virtually all lottery infor- sonable determination that [broadcasting light of this opinion." mation and not far enough in specifying lists of winners] would be direct pro- Broadcasters "in all fairness should be what is and what is not banned under motion of the lottery," it said. "On the informed of the scope of the prohibi- the antilottery law. other hand, an interview by a television tion [Section 1304] as specifically as The FCC's attempt to set up guide- reporter with an excited winner-the possible," the court said, adding that posts in this previously uncharted area, counterpart of a newspaper feature "the commission apparently agrees." made in a declaratory ruling that was story-would seem to us to be legiti- The court rejected NYSBA /Metro- requested by Metromedia and NYSBA mate news and an indirect promotion media's contention that lottery adver- and is now the basis of their appeal, at best." tising qualifies for the constitutional was held by the court to be inadequate At another point the court said: protection that the Supreme Court, in and remanded to the commission for "An announcement that a specified a case involving the New York Times, review "in conformity with this opinion." number of schools had been built with said should be accorded advertising for The opinion, written by Circuit funds from the lottery might generally "a movement whose existence and ob- Judge Wilfred Feinberg for a unani- 'encourage' the conduct of the lottery, jectives are matters of highest public mous three -judge panel, held that Sec- but we would not think that it directly interest and concern." tion 1304 of the U. S. Criminal Code, promotes it. What NYSBA and Metromedia which forbids the broadcasting of "any "However, the contrary would be seemed to have in mind, the court said, advertisement of or information con- true if there were coupled with the an- was "advertisements or announcements cerning any lottery," should be con- nouncement a plea to buy tickets or of the usual lottery promotion type," strued in the following light: information as to when and how to and "to the extent that information of Althought it seems to ban all "in- make a purchase. public interest and concern was to be formation concerning" lotteries, the "There is a difference between in- conveyed, it was wholly incidental and phrase was not meant to be interpreted formation directly promoting a lottery subordinate to the promotion and thus literally: "Otherwise there would have and information that is simply 'news' of properly prohibited." been no need to make certain [in Sec- a lottery. If a 'news' item has the inci- In any event, the opinion continued, tion 1304] that lists of winners not be dental effect of promoting a lottery, it broadcasters are free to seek specific broadcast." is not banned; but if a lottery adver- rulings if matters do arise that meet the The "information concerning" tisement or announcement contains test of "highest public interest and phrase "refers only to information that 'news', such as the amount a lottery concern" cited in the New York Times directly promotes a particular existing realized for education, it would nonethe- case. If that happens, the court said, lottery" and, in this construction, the less be banned. "we believe and the government agrees law "neither improperly restricts broad- "We are aware that at times the line that nothing in Section 1304 or the casters to an official government view drawn may be thin, but this will be the commission's declaratory ruling pro- nor inhibits the free expression of unusual rather than the common case hibits such broadcasts." ideas." because advertisements and announce- Ephraim London, noted constitution- A news report about a lottery is ments will ordinarily be more direct and al lawyer, who represents NYSBA in the not banned even if it has "the incidental exhortative. We would expect the com- case, and Robert Dreyer, consultant to effect" of promoting the lottery. mission to apply its expertise to the and former general counsel of Metro- But a commercial or a direct pro- problem. media, left little doubt that they would motional announcement for a lottery "In any event, although we think appeal the decision, although they liked is banned even if it contains news. that even under our narrow construction the new freedom it gave to lottery news

20 (THE MEDIA) BROADCASTING, Aug. 18, 1969 FIRST- FIRST- FIRST- FIRST- FIRST- FIRST- FIRST- 7:30 RUN RUN RUN RUN RUN RUN RUN COLOR COLOR COLOR COLOR COLOR COLOR COLOR PM

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Cox Broadcasting Corporation stations: WSB AM- FM -TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM- FM -TV, Charlotte; WIOD AM -FM, Miami; WIIC -TV, Pittsburgh; KTVU, San Francisco- Oakland. Miss Miller, The Famous Audience MISS MILLER'S PERSONAL PUCKOFTHEYEAR PREMIERES TONIGHT ON CBS. Tonight, Woody Allen, John V. Lindsay, Moms Mabley, Joe Namath and Leslie Uggams will be trading chitchat with Merv. And scheduled for the rest of the week are: Penelope Ashe, Joan Baez, Wayne Cochran, Walter Cronkite, Rodney Dangerfield, Phyllis Diller, Ronnie Dyson, Aliza Kashi, Hedy Lamarr, Muhammad Ali, Len Schultz, Dinah Shore, Sonny & Cher, and Miss Miller. THE MERV GRIFFIN SHOW CBS* and editorials. The question was mainly largest U. S. operator of cable systems. principal stockholder of Teleprompter one of timing. The addition of H &B's 62 systems, 243,- with a 17% interest. Normally, the Supreme Court will 000 subscribers to TPT's 24 systems, Teleprompter also reported last week not hear an appeal from an order that is 130,000 subscribers will bring a total that record earnings were achieved in not final. In this case, that would mean operation of 86 systems with 373,000 the first half of the year, almost dou- waiting until the FCC revises its de- subscribers. bling 1968 figures. claratory ruling in line with the appeals It was noted that the merger will cre- For the six months ended June 30: court's decision. ate a CATV company with other di- 1969 1968 Earned per share $0.32 $0.16 But Mr. London and Mr. Dreyer verse businesses, including broadcasting. Revenues 4,290.324 3,655,618 both indioated they were thinking of An H &B subsidiary, which is included Net Income 365.574 182,978 Note: 1969 figures do not include revenues petitioning the court to hear a direct in the merger, operates KNEZ Lompoc, or income from Filmation Associates, ac- appeal without waiting for the FCC Calif. (The radio station in Santa Bar- quired In July. to act, since the issue they are chal- bara County was acquired by H &B com- lenging -the ban on broadcasting ad- munications a year ago.) H &B also is an Broadcasters blast vertising and promotion for a lottery - applicant for UHF channel 16 in will not be affected by the FCC's Dubuque, Iowa. FCC approval of the call for more records revisions. transfer of ownership of H &B's broad- A petition by the National Citizens The case originated after New York cast properties to Teleprompter will be Committee for Broadcasting asking the state voters in 1966 approved a state - required before the proposed merger FCC to require stations to retain cer- sponsored educational lottery, which can take place. tain program records for a specified began operation in June 1967. Its suc- Irving Kahn, Teleprompter president period (BROADCASTING, July 14), was cess has been far below expectations, and chairman, said the firm is pursu- criticized last week by the National As- and the state government as well as ing additional mergers or acquisitions sociation of Broadcasters and several broadcasters have felt that radio -TV "which will give us a capability for de- broadcasters as unreasonable and super- advertising and promotion could give it veloping and distributing programing to fluous. the punch it needs. complement our increased stature as a The NCCB proposal would require The state filed a friend -of- the -court CATV systems operator." stations to retain a record of the audio brief in behalf of Metromedia and Teleprompter last month acquired a all programs aired (except NYSBA, and the city of New York portion of - programing source in Filmation Asso- until 90 days which is a licensed broadcaster (non- sports or entertainment) ciates, Hollywood, which produces ani- after license renewal, and make them commercial WNYC- AM- FM -TV) in addi- mated cartoon series and commercials. and fiscal available for public inspection. NCCB tion to having governmental Mr. Kahn said this was a first move to- interests in the case -participated in maintained that groups challenging li- ward establishing Teleprompter as a the FCC but has taken no formal cense renewals find it difficult to obtain phase "program source for television and part in the court review. access to program records in order to CATV." support their complaints. Teleprompter last week also ended NAB said it opposes allowing the reported merger talks with Filmways. public to obtain programing records Teleprompter, H &B Filmways, it was noted, though heav- from the stations themselves, saying that ily diversified in recent years through a the FCC itself doesn't require such in- boards approve deal series of acquisitions of companies in formation for regulatory purposes. The both related and unrelated fields, has FCC "is not a private legislature for in- 31/8 shares of H &B major interests in motion picture and dividual groups seeking the enactment TV production, and has recently ac- rules designed for their narrow areas worth 1 share of TPT of quired the Cascade Broadcasting TV of interest," NAB added. in $80- million merger properties in Washington and Idaho. Several broadcasters, including WGN Teleprompter for the past year has been Continental Broadcasting Co., Double- Teleprompter Corp., New York -based mentioned frequently as acquisition or day Broadcasting Co. and Mid -America CATV operator, last week moved closer merger hungry and at times had con- Broadcasting Corp., also denounced the to an estimated $80- million merger with firmed reports of aborted talks with proposal. They said present procedures H &B American Corp., Beverly Hills, such corporations as CBS and Metro - are adequate and that the requirement Calif. (BROADCASTING, Aug. 11). Goldwyn- Mayer. What caused Film - would impose enormous administrative The boards of Teleprompter and ways to be added to that list last week burdens and expense on broadcasters. H &B both approved the agreement, was not disclosed. The broadcasters said that stations which now will go before the stock- Teleprompter is also in master- anten- are required to have copies of program holders of both firms. na TV and closed -circuit systems design logs in their local file at the time of The merger of H &B American, a and installation, and is a major pro- license -renewal application and that in cable operator since 1960, into Tele- vider of facilities for large- screen tele- most cases the logs are readily avail- prompter calls for the exchange of one casts for business meetings, sports and able for public inspection upon re- Teleprompter share of common stock special events. In addition to broadcast- quest. for three and one -eighth shares of H &B ing, H &B has holdings in the mail - common, a swap that will require order business through its agreement Lack of payment called Teleprompter to issue additional shares last November to acquire Hanover to bring it up to the total of 1,591,000 House, and in market research through reason for sale switch needed. (Teleprompter as of July 31 its half interest with Audits & Surveys Counsel for David Rawley Jr., owner of had 1,058,324 shares issued and out- Inc. in Television Testing Co., which WVGT Mount Dora, Fla., and defendant standing to H &B's 4,972,589, thus fall- uses CATV for market research for ad- in a breach -of- contract suit charging ing 532,676 shares short for the ex- vertisers and broadcasters. him with reneging on an agreement to change.) Both stocks are traded on the Jack Kent Cooke, sportsman and in- sell the station, says that no formal con- American Stock Exchange. dustrialist, is the largest single stock- tract ever existed for the sale of the Teleprompter said that as the surviv- holder in H &B, holding a 32.5% inter- station to Terrence Gladden, owner of ing company it would become the est, and Hughes Aircraft Co. is the WTID Piedmont, Ala. (BROADCASTING,

24 (THE MEDIA) BROADCASTING, Aug. 18, 1969 Aug. 4) . Mr. Gladden filed the suit in a Concratulations, Jules Bergman! Greensboro, N.C., court, claiming that Mr. Rawley sold out to Cherry Hill Broadcasters Inc. at the last minute, Your clear, concise comments on dishonoring the previous sales agreement. He has also filed a complaint with the FCC. Mr. Rawley's attorney maintains that the Flight of Apollo Eleven made the only agreement reached between Mr. Rawley and Mr. Gladden was dated Feb. 24, 1969, and was to expire 10 days from that date if Mr. Gladden it possible for us earthlings to failed to satisfy initial payment terms on the $35,000 sale price. When Mr. Gladden did not meet payments, the follow and understand this his- attorney said, the agreement became null and void. Et was not until May that Mr. Rawley entered into his present sale agreement toric and remarkable technical with Cherry Hill, the attorney added. The sale is pending FCC approval. accomplishment. FCC board upholds Medford UHF grant We were indeed proud to carry The FCC review board last week upheld an initial decision issued last Feb- ruary and granted a construction permit for Medford, Ore., channel 8 to this outstanding coverage. You Liberty Television. The decision handed down by board members Donald J. Berkemeyer, Horace stand ahead of your competitors E. Slone and Sylvia D. Kessler dismissed the application of Medford Printing Co. (KYJC Medford and the Medford Mail Tribune) for failure to by many moons. further prosecute its application, which was designated for consolidated hearing with Liberty Television's application in September 1967. The application of a third party -the state Board of Higher Education-was also included in the consolidation, but was dismissed at its own request in May 1968. Liberty Television is a joint venture comprising Liberty Television Inc., licensee of KEZI -TV Eugene, Ore., and Siskiyou Broadcasters Inc., a group of residents and former residents of the Medford area. Principals of Liberty Television Inc. include Richard E. Miller, a Eugene attorney, and Donald Tykeson, a former sales manager for KPTV (TV) Portland, Ore. Major stockholders in Siskiyou include Fayette I. Bristol, owner of a Rogue River, Ore., mining business; Richard L. Swanson, a physician and chairman of the joint operating board of Siskiyou and Liberty Television Inc., and Edward Branchfield, a Medford attorney and administrative assistant to Oregon governor Thomas McCall. Oregon Broadcasting Co., licensee of KOBI -TV Medford, opposed the review board's grant on the duopoly issue against Liberty, but the board accepted LB W-T V Liberty's contention that there would be no grade B overlap. MIAMI. FLORIDA 50KwCNNCNNATÌÓHIo

BROADCASTING, Aug. 18, 1969 25 Newhouse sued for antitrust 'Denver Post,' resisting takeover, calls him biggest multimedia owner

S. L Newhouse, publisher and station - Post, the complaint asserts, "the largest nationally distributed magazines and group owner, is depicted in an anti- daily newspaper in the Rocky Moun- a leading producer of newsprint as well trust suit pending against him as hold- tain area will no longer be editorially as the Art Gravure printing facilities. ing "the greatest concentration of power independent," competition between the In addition, the complaint asserts, over the dissemination of news, ideas Post and Newhouse -owned media for the Newhouse interests have attempted and advertising which has ever been advertising will be eliminated, competi- to acquire all the newspapers in the placed in the hands of one person in tion between the Post's and the New- Hearst chain, Newsweek magazine, the U.S." house -owned rotogravure facilities will Curtis Publishing Co. and "many other The suit, plans for which were dis- be eliminated, the Post's "reputation independent newspapers" besides the closed last month ( BROADCASTING, July and value as a leading independent Post including the Honolulu Star Bulle- 28), asks the U.S. Southern District voice for the Rocky Mountain states tin, the Omaha World Herald, the Bal- Court in New York to hold that Mr. will be irreparably impaired," and "be- timore Sun, the Houston Post, the Dal- Newhouse and assorted Newhouse in- cause newspapers controlled by New- las Times -Herald, the Buffalo Courier - terests have conspired to lessen com- house have had a past history of poor Express, the Boston Herald- Traveler and petition in and monopolize the business employe relations," the "excellent re- the Houston Chronicle. of news dissemination and advertising, lationship" between the Post and its The suit is the latest round in a and are threatening to lessen competi- employes "may be seriously and irre- battle between Mr. Newhouse and Hel- tion for the printing of locally edited parably impaired." en G. Bonfils, surviving daughter of the rotogravure newspaper supplements. The complaint says the various New- Post founder, for control of the paper. More specifically, it asks that New- house properties were obtained through Last year Mr. Newhouse's Herald house interests be enjoined from ac- acquisitions of "formerly independent Co., of Syracuse, N.Y., which holds quiring additional stock in Denver Post and existing enterprises" rather than by the Newhouse interest in the Post, filed Inc. and be required to get rid of the "founding new businesses," and that suit in Denver charging the paper's interest they already hold. This interest they include substantial or complete management with improper use of is described as "in excess of 15 %." ownership of some 22 newspapers, seven company funds and seeking public sale The suit was filed Aug. 8 by the Post TV stations, at least four FM and three of stock held in the company treasury company, whose management has been AM stations, 20 CATV operations, 20 and its employe stock fund. The Post engaged in a legal struggle with the company denied the charges and coun- Newhouse interests for several years. ter -sued on antitrust charges. The Post company publishes the Den- Brewery sells Celtics Former U.S. Supreme Court Justice ver Post, is permittee of mac (Tv) and U.S. Ambassador to the United Denver (ch. 20), and owns and oper- to Trans -National Nations Arthur Goldberg, whose New ates rotogravure facilities for printing Trans-National Communications, a New York law firm represents the Post, locally edited newspaper supplements. York -based firm with broadcasting and said in disclosing plans for the current Among other things, the Post com- sports holdings, has brought the Boston suit a few weeks ago that the Denver plaint says, Newhouse ownership of Celtics professional basketball team into court had suggested the counter -charge six other TV stations means that under its operation for an estimated $6 mil- could be handled more appropriately FCC rules the Post cannot expand its lion in cash and stock. The Celtics were in a separate suit. Mr. Goldberg viewed station as as Mr. TV- ownership long acquired from P. Ballantine & Sons the suit as the "first real challenge to Newhouse owns his interest in the Post. brewery. newspaper and television monopolies The Mr. complaint charges that Since its founding in 1967, Trans - that have been building up over the last Newhouse puts pressure on Newhouse National has purchased wuDO Lewis- decade." newspapers to obtain news from the burg, Pa.; East West distributors, a film Mr. Newhouse, reached last Thurs- Newhouse News Service and to use and TV commercial distribution com- day (Aug. 14) at his country home in the rotogravure printing facilities of pany; Broadway Recording Studios, New Jersey, said he had no comment. Newhouse -owned Art Gravure Corp. It and East West Films, a production Named as defendants with him were claims that, when two or more New- company. In addition, it operates the Advance Publications Inc., said to be house newspapers are located in the New York Giants and Jets football wholly owned by him; and Advance same area, they put pressure on adver- radio networks and a Syracuse Univer- subsidiary, the Long Island Daily Press tisers by offering substantial discounts sity football network. Earlier this year Publishing Co., and its subsidiary, the to those that buy space in two or more it acquired 80% of the Oakland Seals Herald Co., plus the Art Gravure Corp. of the papers. Newhouse broadcast interests, not professional hockey team for $4.5 mil- Mr. Newhouse, the complaint charges, lion. Trans -National has also purchased named in the suit or identified in the has gained newspaper monopolies AM -FM "by WADS Ansonia, Conn., for $275,000 complaint, are WSYR- -TV Syra- Newhouse funding newspapers out of and WGVA Geneva, N.Y., for about cuse and wsYE -Tv Elmira, N.Y.; WAPt- profits from his monopoly position in $300,000, both pending FCC approval AM-FM-TV Birmingham, Ala.; WTPA- other markets," has FM-TV KTVt(TV) and discouraged (BROADCASTING, June 30, 23). Other Harrisburg, Pa.; St. new competition because potential rivals Trans -National properties include Flor- Louis and 50% of KOIN- AM -FM -TV know they must face not only the ida farms and a Philadelphia bank. Portland, Ore. competition of the local Newhouse Ellis E. Erdman. chairman and presi- The complaint was signed on behalf paper but also "the massed economic dent of Trans -National. also controls of the Post Company by Jay H. Topkis Weiss, power of Newhouse." WTKO Ithaca, N.Y. of the law firm of Paul, Gold- If Mr. Newhouse gains control of the berg, Rifkind, Wharton & Garrison.

.. 26 (THE MEDIA) BROADCASTING, Aug. 18, 1969 2 Mir 11i ; ' ' i V r 'die.;. . r .,k 2 ' '. I. !., .,41;: `.

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Protection of wildlife, aquatic life, plant life ... And we electric light and power companies are glad to have a part. We've opened up thousands of acres of land so people can enjoy them. Camping grounds, recreation areas, wildlife preserves, better environment- they're a way of life with us, and have been for many years. We do our best to preserve this land we all Electricity abundant, reliable, low- priced ... live in -to share it with you as we work con- wT stantly to keep electricity plentiful, reliable, r low in price. That's one of the great things about free enterprise in the electric light and power industry: we know that the best way to make business better for ourselves is to keep making life better for you.

The people at 'our Imestor-( )urned Electric Light and Poner Companies* 'For nomes of sponsoring companies, write to: Power Companies,1345 Ave. of the Americas, N.Y., N.Y. 10019. More than E100 million for cleaner air last year alone Bright side to fairness ruling?

If all views must be given access to air, are multimedia concentrations harmless?

The recent Supreme Court decision up- 'community- oriented groups' to insure take a less rigid aproach to antitrust holding the FCC's fairness doctrine - the presentation of local programing considerations in matters of concentra- acknowledging as it did the public's as a condition of the broadcaster's tion of control. "If anything," he said, "right" of access to the widest possible license." "the commission's responsibilities to- variety of ideas and experiences -has In making his argument, the com- ward the broadcasting industry and the added a new element to the ongoing de- missioner indicated he felt the Supreme public go far beyond the antitrust laws." bate on the question of concentration of Court's decision has blotted out the He said the public's "right of access" control of media. notion that a licensee, in terms of con- does not eliminate a number of dangers Two FCC commissioners last week trol over his product, is in any way he sees arising from concentrations of were joined in debate on that element. comparable to a newspaper publisher. media control -among them, that it Commissioner H. Rex Lee said that He said that in regulated industries places in the hands of a few "danger- "right of access partially qualifies the like broadcasting the actual effect of ously excessive 'political' power over effect of the antitrust laws in the formu- an economic concentration of control the minds, thoughts of, and information lation of communications policy." is considered of more importance than available to, citizens and politicians Commissioner Nicholas Johnson said the "potential probability of anticom- alike," and reduces competitive incen- it does not -at least not yet. petitive effects." And "because of the tives to produce more and better pro- The two commissioners expressed public's right to suitable access," he graming. their views in separate statements on said, "no licensee is permitted a control He said that "someday" a "common the commission's decision three weeks in broadcast programing superior to carrier concept" may be applied to a ago to renew the license of KTAL -TV that of its listening audience. For that national CATV system. And at that Texarkana, Tex. (BROADCASTING, Aug. reason," he added, a licensee may be time, he said, whoever wants it will 4). Both concurred in that decision. able to show that anticompetitive effects have access to a channel in a major One of the factors the commission are not produced by the economic con- community to communicate his views considered was the concentration of centration of its media interests." to those who choose to watch. Such a media control of the station's principals Commissioner Lee feels the agree- system, he said, might alter present -the W. E. Hussman -B. M. Palmer ment between the citizens groups and concerns about the potential dangers of family -who own or control a number KTAL -TV eliminated the need of a li- concentration of control of mass media. of newspaper and broadcasting proper- cense- renewal hearing. Where groups But such a system is not yet working, ties in and around Texarkana. The corn - that had opposed a renewal applicant he said. And whatever the high court's mission said the concentration raised enter into an agreement with the li- fairness doctrine decision "ultimately no question that would warrant denial censee "which, in effect establishes new may come to mean," he said, "it has of the station's license -renewal applica- management relations" apart from his not yet operated in a manner compara- tion. other media holdings, the commissioner ble to [such a] common carrier cable But the principal basis of the com- said, the commission cannot consider its system. . . ." Accordingly, he added, mission's decision was the agreement hearing processes a better way "of "any thought of loosening the already the station reached with 12 Negro correcting deficiencies in the operations" feeble bonds of antitrust protection sur- groups which had originally petitioned of the station. rounding the broadcasting industry is, the commission to set the renewal ap- Commissioner Johnson found nothing in my judgment, very premature." plication for hearing. The commission in Commissioner Lee's statement that Thus, Commissioner Johnson sup- noted that the agreement provided for convinced him the commission should ported the majority's decision in the a resolution of the group's complaints programing and service. regarding ness of the June 18 order, pending was also central to FCC upholds bureau The agreement decision on the request to rescind or Lee and the positions of Commissioners suspension modify the order. WPIX Inc. argued different on WPIX Johnson, but for reasons. that it would be placed in "double Commissioner Lee viewed it against An application by WPIX Inc. for review jeopardy" and might be irreparably the background of the Supreme Court's of a June 18 Broadcast Bureau order, prejudiced if the order was allowed to fairness -doctrine decision which, he setting aside the renewal grant for its stand. It termed "grossly unfair" the feels, permits a distinction to be drawn wpix(Tv) New York, was denied last fact that it may be subject to a com- between the responsibilities of the com- week by the FCC. parative hearing if the FCC later de- mission and the Justice Department on The wPix renewal was withdrawn by cides that the complaint against wPix questions of concentration of control. the commission in June (BROADCASTING, does not reflect on its qualifications as He said that while a broadcaster's June 23) because of an investigation a licensee. multimedia holdings may properly con- into a complaint of news distortion In response, the FCC said it could cern the department on antitrust against the station by Nancy McCarthy, not consider the request for stay of the grounds, the commission may find that former wPix news staff member. effectiveness of the June 18 order be- the protection the licensee "affords to WPix Inc. contended that the Broad- cause it was not filed as a separate the public's right of access" overcomes, cast Bureau chief's order should be pleading, as required by commission in part, "condemnation of the com- rescinded or modified to "avoid mani- rules. It added that it could not agree bination as an undue concentration." fest injustice and unfairness" to it and that the order was unfair or would re- The commission, he said, acknowl- to "assure against subversion" of the sult in subversion of the processing of edged this in renewing KTAL -TV's li- FCC's procedures for processing re- renewal applications because it was in cense. "It believes the public interest newal applications. It further requested keeping with precedent and sound ad- will be served by allowing the broadcast that the commission stay the effective- ministrative policy. licensee to enter into agreement with

BROADCASTING, Aug. 18, 1969 29 KTAL -TV case not because the agree- tors; thus, something more than the Angeles Telecable petition for waiver ment between the station and the citi- behavior of friends, the commercials on two grounds -its allegations were zens' group provided for a right of the and other assumed factors is an impor- conclusory and not supported by republic's access, but "because it repre- tant part of the decision to smoke - citals of fact, and it did not allege, even sents a first effort at a commendable something as yet unknown. generally, a prima facie case for waiver. innovation in the process of public The computer analysis then deter- The court supported the commission on participation in the license -renewal mined the relative importance of the both grounds. process." assumed factors. It found that the Port Angeles Telecable had argued However, he also indicated he was behavior of friends and relatives is by that Port Angeles has a greater commu- less than enthusiastic about the com- far the most important determinant of nity of interest with Seattle than with mission's action in renewing the license whether an adolescent chooses to Bellingham because Seattle is more on the basis of the agreement. Licenses smoke, and that age is the most signi- easily accessible and that its subscribers "should not be granted automatically ficant determinant of the number of have a greater preference for KIRO -TV because a certain group of once- protest- cigarettes smoked per week. In these signals than those of KVOS -TV. ing citizens has for some reason with- and all other instances, Dr. Levitt re- Port Angeles Telecable argued in drawn its objections," he said. ported, television commercials had so court that if the commission felt more He also said that his decision to ac- little influence upon the children that specific allegations were necessary, it cept the agreement does not foreclose the result was not measurable. could have requested them. But the his subsequent investigation into the The logical fallacy of television's court said the commission -which, it KTAL -TV or any other case that comes "censors ", he said, is that "the young- noted, set up summary procedures for before the commission. "It is the FCC's sters don't seem to pay any attention to dealing with what it expected to be a ultimate responsibility to find that the the cigarette commercials they see. It is "deluge" of nonduplication -rule waiver `public interest' will be served by a other factors -none of them related to requests -could "properly" require pe- license grant," he said. television commercials -that influence titioners to allege specific facts in their their smoking behavior," he said. initial pleadings. Dr. Levitt also argued that removal The court's earlier action upholding a of cigarette commercials would not only commission order denying a waiver of Study discounts be ineffective in the battle against smok- the nonduplication rule involved Great ing, but also would result in a drop in Falls Community TV Cable Co. of smoking -TV link the number of antismoking announce- Great Falls, Mont. (BROADCASTING. ments. He said there is some prelimi- Aug. 4). The court in that case re- Indiana U. survey points nary and tentative evidence that the jected a contention that the rule violates to other factors that antismoking messages do influence the First Amendment, noting that issue young people not to smoke. has been resolved in the FCC's favor in encourage smoking habit "These commercials are excellently a number of decisions by other courts. done and some of them are aimed at It's probably too late, but a study con- young people -which the cigarette Another charge placed ducted at Indiana University has pro- commercials are not -and at least some vided new support for broadcasters' of them are listening," Dr. Levitt said. in KRON -TV hearing arguments that televised cigarette com- He added that a ban on broadcast KRON -FM -TV San Francisco will mercials have virtually no effect on the cigarette advertising might "be received have to answer to charges that it harassed and smoking behavior of young Americans. as a message that we have solved the intimidated two adverse Dr. Eugene F. Levitt, chief of the problem" of smoking, and would there- parties in its pending license renewal psychology section of the medical cen- fore "make it difficult to generate public hearing. The FCC's review week ter of Indiana University at Indianap- support for programs directed at the board last granted a motion to add the issue olis, last week that his study of factors which really do influence young of harass- said ment to the proceeding. 453 students smokers 330 people to smoke." -123 and A petition requesting the addition nonsmokers -revealed that television of the issue was filed last month by Albert commercials had no effect on their de- Kihn, former KRON-TV cameraman, and cisions to smoke or not to smoke, the Court denies cable plea Blanche Streeter, former employe of amount they smoke, or ages when the licensee Chronicle Broadcasting Co. began to for nonduplication waiver they smoke. They have charged that Chronicle hired "Whatever a else ban on cigarette For the second time in a month, the investigators who followed them, ques- commercials might accomplish, censor- U.S. Court of Appeals for the Ninth tioned their associates and probed their ship will not eliminate the factors which Circuit, in San Francisco, has affirmed backgrounds and personal lives. encourage young people smoke," Dr. to an FCC order denying a CATV system The two have charged that KRON- Levitt said. a waiver of the nonduplication rule. AM-TV manipulated its news coverage The survey, supported by a grant The court upheld the commission in to favor the interests of Chronicle. The from the Indiana Regional Medical an action involving Port Angeles Tele- licensee also operates San Francisco's Program, hinged upon an extensive cable Inc., which carries the signals of Chronicle and Examiner under a joint computer analysis of questionnaires eight television stations including four (noneditorial) operating agreement. The completed by the students. The study Seattle outlets, to some 3,000 subscrib- complaint led to the designation of the began with a list of factors assumed ers in Port Angeles, Wash. station's license renewal for hearing. to be important, such as smoking be- The system had sought a waiver of Chronicle contended that it had a havior of friends, sex and age of the the nonduplication rule as it would ap- right to investigate Mr. Kihn and Mrs. children, and commercials. The comply to KVOS -TV Bellingham, Wash., Streeter to help defend itself against puter then determined to what extent which puts a grade A signal over Port "false and unfair charges." It said in- these assumed factors represent the Angeles. Kvos-Tv had asked protection formation was obtained through "cus- totality of all actual factors involved in against duplication of its programing tomary" means by licensed investiga- smoking behavior. Generally, Dr. Levitt by the signals of KrRO-TV Seattle. Both tors and was intended for use only at found, the assumed factors account for stations are CBS affiliates. a hearing or trial. no more than one-half of all total fac- The commission had denied the Port The review board said it did not dis-

30 (THE MEDIA) BROADCASTING, Aug. 18, 1969 AtWPIX,we New Yorkers helped our children touch the moon.

WPIX has one of the largest children's audiences in the country. So when our astronauts landed on the moon, we felt a deep responsibility to tell kids what was happening. WPIX produced a uniquely grown -up kids' special, "Apollo for Children': With space experts like Dr. Fred Hess and Martin Steinbaum of the Hayden Planetarium; Professor Francis Peters, the Chairman of the Department of Classics of New York University; and Richard Brent of the Grumman Aerospace Corporation, who actually worked on the Lunar Module. We showed the children in our studio some of man's past efforts to travel in outer space. We let them inspect a real space suit. We played a videotape of the moonwalk. And then we asked for their questions. Our children responded with eager curiosity - with questions which were truly astonishing in their complexity and insight. So now the children of New York have not only touched the moon. They have it firmly in their grasp. With an understanding so grown-up and profound that we have come to a reassuring conclusion. If these are the New Yorkers of the future - This is going to be some city.

..111., r .... ---".418103,11r .e . .: Nobody does more for NewYork than we NewYorkers. al) WPIX -TV NEW YORK Vje pute KRON's "right" to investigate Mr. KALI -TV Wailuku, all Hawaii. Kihn's and Mrs. Streeter's backgrounds, Pacific & Southern DeSales Harrison Jr. is board chair- but said that "there are limits to the goes Jersey man and 11.2% owner of Pacific & permissible scope of an investigation of east to Southern and his wife, Paulette B. Har- adversaries; carried too far, the investi- rison, owns 11.8 %. Through a trust gation becomes a method of harassment WJRZ, AM in Hackensack, she also owns 5.65% of the Gold Seal and attempted intimidation." Harrass- is sold for $6.1 million; Stations-KsTP- AM -FM -Tv Minneapolis - ment occurs, the board said, not only WAPE sold for $2 million St. Paul; KOs- AM -FM -TV Albuquerque, when a witness or party is directly N.M., and worn Cypress Gardens, threatened but also when "unreasonable woTG -TV Ocala and wToG(Tv) St. Pacific & Southern Broadcasting Co. and abusive" investigations are made. Petersburg, all Florida. announced last week it was buying In granting the motion of Mr. Kihn WJRZ, a daytimer on 970 kc with WJRZ Hackensack, N.J. (New York), and Mrs. Streeter, the board ordered 5 kw, went on the air in 1924 and was for $6.1 million and WAPE Jackson- the addition of issues to determine the purchased by Mr. Emanuel and others ville, Fla., is being sold for an aggregate circumstances surrounding their inves- in 1962 for $2.5 million. It programs $2 million. Both sales are subject to tigation and to determine what effect country music and originates broad- the usual FCC approval. the alleged harassment has on the quali- casts of the New York Mets baseball fications of Chronicle as a licensee. Announcement of the WJRZ sale team. The board agreed with KRON that came six months after the WJRZS man- WAPE is being sold by Mrs. Frances the motion was untimely harass- -the agement terminated its contract to sell U. Brennan to Stan and Sis Atlass ment charges were first made in May the station to LIN Broadcasting for but were not formally presented to the Kaplan for $980,000 plus $500,000 $5.5 million after waiting 11 months over a period an agreement commission until July -but said that of time for for FCC approval (BROADCASTING, Feb. not to compete and assumption of since the renewal hearing has not yet 24). begun and the motion raises a "ques- liabilities which will bring the total tion of substantial magnitude," the ad- Lazar Emanuel, chief executive offi- price to around $2 million. cer and principal stockholder of the dition of the issue is warranted. Mrs. Brennan owns WBAM Mont- WJRZ will Board member Joseph Nelson is- selling corporation, Inc., gomery, Ala., and Mr. and Mrs. Kaplan sued a dissenting opinion to the order, become a vice president of Pacific & own WAYS Charlotte, N.C. finding it untimely and concluding that Southern. He is currently general man- WAPE is full time on 690 kc with the petitioners had failed to substan- ager of WJRZ. 50 kw day and 10 kw night. Broker tiate their charges of harassment. "There Pacific & Southern owns WQXI -AM -TV handling the Jacksonville sale was Wil- is a big difference between a party feel- Atlanta; WQxI -FM Smyrna, Ga.; WSAI liam T. Stubblefield Co., Aldie. Va. ing harassed and being harassed," Mr. and WJBI(FM), both Cincinnati, and Nelson concluded. KHON -TV Honolulu, KHAw -TV Hilo and ChangingNands Outstanding Values Announced: The following sales were reported last in Radio -TV Properties week, subject to FCC approval: WJRz Hackensack, N. J. (New York) Sold by Lazar Emanuel and others to Pacific & Southern Broadcast- ing. Co. for $6.1 million (see this page). Southern _FM WAPE Jacksonville, Fla.: Sold by Mrs. Francis U. Brennan to Stan and Sis Atlass Kaplan for about $2 million $140,000 (see this page). Approved: Good Class B facility in top The following transfers of station ownership were approved by the FCC last 30 market. An experienced operator week (for other FCC activities see "For the Record," page 70). can make this a valuable property. WCBT Roanoke Rapids, N. C.: Sold Market has limited number of FM stations. by A. Fuller Sams Jr., G. M. Allen and others to William and Audrey D. Jefferay for $300,000. Sellers own WSIC and WFMx(FM) Statesville; WIST Charlotte and WFRC Reidsville, all North Carolina, and WQXL Columbia, BLACKBURN & Company, Inc. S. C. Buyers own WRNB New Bern, N.C. WCBT is full time on 1230 kc RADIO TV CATV NEWSPAPER BROKERS with 1 kw day and 250 w night. NEGOTIATIONS FINANCING APPRAISALS WMPL -AM -FM Hancock, Mich.: Sold WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS by Francis Locatelli and others to Joe James W. Blackburn WIIIIam B. Ryan Clifford B. Marshall Colin M. Selph Blake, Robert Olson and others for Jack V. Harvey Hub Jackson Robert A. Marshall Roy Rowan Joseph M. Sitrick Eugene Carr Harold Walker Bank of America Bldg. $170,000. Mr. Olson is former man- Frank H. Nowaczek 333 N. Michigan Ave. MONY Building 9465 Wilshire Blvd. ager of WJMS Ironwood, Mich., and 1725 K St. N.W. 346 -6460 1655 Peachtree Rd. N.E. 274 -8151 333 -9270 B73 -5626 69-21 Mr. Blake is former sales manager for that station. WMPL is a daytimer on

32 (THE MEDIA) BROADCASTING, Aug. 18, 1969 920 kc with 1 kw. WMPL -FM is on 93.5 Distant- signal waivers In the other action, the commission me with 3 kw and an antena height of authorized Conestoga Television Cable 250 feet above average terrain. granted for two CATV's Co. to add WNEW-TV and wpnc(TV), The FCC week authorized two both New York, to its system serving last Boroughs Cable television: CATV systems- Televents of Walsen- Boyertown, Bechtelsville, Bally burg Inc., Walsenburg, Colo., and and portions of Washington and Cole- Stuart and unincorporated areas of Conestoga Television Cable Co., serving brookdale townships, all Pennsylvania. Martin county, Fla.: Martin County Ca- Pennsylvania communities -to carry Conestoga already carries KYw -Tv, ble -TV, -TV, WPHL-TV, WCAU-TV Co. sold to John H. Perry Jr., Palm distant signals. Each request was op- WIBF WFIL Beach, Fla., $1 million. WKBS -TV, for more than posed by two stations carried by the all Philadelphia; won-Tv Martin in Stuart, WLVT -(TV) County Cable operates systems. Lancaster; noncommercial Fla., and unincorporated areas of Mar- Allentown, both Pennsylvania, and non- tin county, and has approximately 2,500 The commission authorized Televents commercial WHYY(TV) Wilmington, subscribers. A subsidiary, St. Lucie to carry KWGN -TV, KOA -TV, KLZ-TV, Del. County Cable Co., holds franchises KBTV(TV), noncommercial KRMA-TV, Conestoga requested waiver of the for Jupiter Island (Hobe Sound), Port all Denver; KOAA -TV Pueblo, Colo., and hearing requirements, asserting that it St. Lucie and unincorporated areas of KBTV(TV) and KRDO -TV, both Colorado was beyond the 35 -mile zone established the St. Lucie county. Perry group controls Springs. In same action, the com- in the commission's proposed rulemak- Palm Beach Cable Co., which operates mission denied a petition against the ing last year. The request was opposed CATV in North Palm Beach, Palm authorization by KOAA -TV, and a letter by WPHL -TV, and WIBF -TV. Beach Gardens, Lake Park, Palm supporting that station's petition by The commission ruled that because Beach Shores and unincorporated areas KRDO -TV. Conestoga is the only party in the of Palm Beach county, and has about KOAA -TV alleged that Televent's pro- Philadelphia market CATV hearing 2,500 customers. Mr. Perry recently posed service would affect develop- whose system is beyond the specified sold his group of 28 newspapers and ment of the three UHF stations to be zone of any operating commercial sta- magazines in Florida. allocated in the Colorado Springs - tion and is also the only party that has Seattle: Color Cable Inc. has been Pueblo market. filed a waiver request, "grant of a bought by Reeves Telecom Corp., mul- The commission said that none of the waiver here will still protect the es- tiple CATV owner, for 7,500 shares of three UHF allocations assigned to the sential area for development of the Reeves convertible preferred stock. market have been applied for and that Philadelphia independents in the market Color Cable, serving the Bryn Mawr, unless there are unusual circumstances, against unfair competition, largely avoid Eastgate, Lake Hills, Lake Ridge and independent UHF stations are not likely the cumulative impact aspect, and pre- Newport Hills area of Seattle, covers to develop in any but the 100 largest serve the basic integrity of the Phila- 160 miles with 1,900 subscribers and markets. Colorado Springs -Pueblo is delphia market from an allocation's has potential of 12,000. Reeves said it ranked 139th. standpoint." plans to invest $1.5 million to increase cabling to 300 miles with a 30,000 potential. Color Cable is adjacent to Reeves's Northwest Cablevision in Seat- tle. The combined system has a poten- EXCLUSIVE LISTINGS! tial of 88,000 homes, Reeves said. Hurd will be manager of the James W. established daytimer in single station mar- combined system. CALIFORNIA -Long ket, also a college town. Market offers excellent Chippewa Falls, Wis., Sarasota coun- potential for some sales oriented owner -manager. ty, Fla.: Acquired by American Tele- Station has good acceptance and community vision & Communications Corp., Den- image. Price $85,000 -29% down, balance nego- ver -based multiple CATV owner, for tiable. stock. Chippewa Falls system has 2,000 subscribers and is adjacent to ATC's Contact Don C. Reeves in our San Francisco office. Eau Claire, Wis., CATV serving 7,800 customers; Sarasota, 1,000. ATC operates cable TV systems in 17 states MIDWEST -Midwest fulltime facility. Two station market of with 102,000 customers; also has half approximately 75;000 population. Owner unable in and Ten- interest in systems Florida to devote proper time to station, anxious to sell with 25,000 subscribers, and has nessee due to other business interests. Price $350,000, Bartlesville and applied for Stillwater, terms to be negotiated. Muskogee, all Oklahoma, and Middle- town, N.Y. ATC also has applied for Contact Richard A. Shaheen in our Chicago office. franchise in Queens borough. New York City (BROADCASTING, June 30). Broker in two current purchases was & Associates. WASHINGTON, D.C. Daniels 1100 Connecticut Ave., N.W. 202/393.3456 TV station 20036 New CHICAGO WATL -TV Atlanta, owned by U. S. 1507 Tribune Tower 60611 AND ASSOCIATES, INC. 312/337.2754 Communications Corp., group broad- air DALLAS caster, was scheduled to go on the Brokers of Radio, TV & Newspaper Properties 1234 Fidelity Union Life Bldg. channel 36 with 75201 Aug. 16. It operates on Appraisals and Financing 2,700 kw visual and an antenna height 214/748.0345 of 1,170 feet above average terrain. SAN FRANCISCO MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 Joseph Schmidt Jr. is general manager AMERICA'S 415/392 -5671 of the station. 33 BROADCASTING, Aug. 18, 1969 involvement at the personal level. He sionals on the news staffs (12 were Goodman asks for said the constant factor in the com- hired last year) and expand into other awareness plexity of the urban crisis is the in- areas of station operation, including civic dividual as to "what he thinks; what he management. He said NBC was increas- wants; what he fears; what he hopes." ing the employment in news areas of He says NBC and it's TV's The broadcaster effort was viewed by members of minority groups "not sim- gave $30 million in time Mr. Goodman as a unique ability in the ply because we subscribe to the princi- to local projects in '68 broader challenge that faces all indus- ple of equal opportunity in employment try. "No business," he said, "can truly but because they bring new understand- be successful today -whether it is a ing and dimensions to the coverage of In emphasizing broadcasters' ability to community affairs." contribute to the solution of urban ills, corner grocery or a conglomerate -if Julian Goodman, NBC president, noted it is not acutely aware that growth, last week that NBC-TV and the net- prosperity and future are linked to the NATRA turns inward work's owned TV stations last year community." donated some $30 million in time to In citing NBC -owned TV stations for some soul- searching community organizations. continuing efforts in their cities, Mr. The National Association of Television Mr. Goodman spoke in Pittsburgh Goodman said there were additional and Radio Announcers opened its four - at a Heads of Industry meeting for the steps planned "to extend our bridges to day convention in Washington last United Fund of Allegheny County and the community." Thursday (Aug. 14) on a theme of "the later took part in the dedication of new The stations, he said, will use "more time is now to work together" and a studios at NBC-owned WJAS. ways digging deeper into the communi- determination to avoid the controversy He said the $30-million contribution ties to solicit public opinion and deter- that marred last year's meeting (BROAD- represented the time value of 34,000 mine community concerns. They will CASTING, Aug. 26, 1968). messages broadcast on behalf of civic, use this information to help in develop- The militancy, the cries for Negro charitable, welfare and other service or- ing programs on issues that are becom- activism in the broadcasting and record ganizations but did not include the ing critical -not waiting to report on industries and outside attempts to wrest "additional thousands of messages" car- them after they have reached the crisis control of the organization that punctu- ried on NBC facilities network or stage." ated the 1968 Miami gathering did not owned stations. Mr. Goodman said the owned sta- appear overtly last week. But it was Mr. Goodman said broadcasting can tions plan to increase their services to obvious that NATRA, which purports make a major contribution toward solv- "the little known groups in the neigh- to represent over 600 Negro broadcasting urban problems by developing clos- borhood that might otherwise not have ers, principally diskjockeys, still has its er contacts among varied segments of a voice for their messages" and will troubles. And it wasn't about to wash the community and by stimulating civic double the number of minority profes- them out in public last week. Unlike past meetings the press was barred from all regular member panel sessions. And in the tight security evi- dent throughout the Washington Hilton hotel and imposed by a private detective service requested by NATRA, some members of the organization found themselves excluded from supposedly open functions as well. According to NATRA staff members, the press was excluded from the sessions at the request of the association's regional presidents. NATRA members were to have attended seminar functions last Thursday and Friday dealing with such topics as black management in broadcasting. the FCC's rule barring discrimination in employment on the basis of race, the question of unions for black diskjockeys and community action programs and citizens rights. Queries to participants about the nature of the discussion were directed principally to Del Shields, NATRA's executive secretary, E. Rodney Jones of WVON Chicago, president, and Jack Walker of wi_IB New York, board chairman, for answers. Messrs. Jones and Walker were not NBC President Julian Goodman (c) took dent of NBC Radio. The studios had immediately available for comment. Mr. advantage of a speech date in Pittsburgh been moved earlier in the summer to Shields was briefly -and in a telephone last week to be on hand for the dedica- the mezzanine floor of the 12 -story interview, he explained that NATRA tion of new studios and offices for Kosstnan building in the Gateway Cen- was concerned about the "bad press" NBC -owned WJAS -AM -FM there. Talk- ter area. The glass- enclosed facilities received in Miami. Mr. Shields said he ing with Mr. Goodman are Earl Buncher include three broadcast studios. a pro- was afraid that someone in a seminar (I), general manager of the Pittsburgh duction studio and control center and might get up and shout that all the stations, and Arthur Watson (r), presi- offices, built for snore than $150,000. radio stations in the country should be

34 (THE MEDIA) BROADCASTING, Aug. 18, 1969 Look what our customers say about the live sound of Gates automation systems...

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BROADCASTING, Aug. 18, 1969 35 burned down, and that such a statement in leasing performing rights of shows contracts were not yet secured is an might be "misinterpreted." for presentation to such organizations independent business judgment for "It's been a difficult year after Mi- as schools and colleges, community which extensions could not be granted. ami," Mr. Shields said, and he added theaters and summer stock. Currently The commission action -by Chair- that the association wanted to work it has negotiated rights to several Broad- man Hyde and Commissioners H. Rex quietly, evidently not under the scrutiny way and Off -Broadway shows, "Golden Lee, with Commissioners Bartley and of the press, to pull itself together and Rainbow," "Zorba," "Promenade," Nicholas Johnson dissenting to the seek common goals. Mr. Shields said he "Peace" and "Red, White and Maddox" grant of WBEJ and Charles Dowdy would be available for further elabora- and is working on acquisition of rights applications and Commissioner Robert tion on the content of the seminar to other properties. E. Lee dissenting to the denial of Ro- discussions, but he proved to be con- van's application -refused extensions to sistently unavailable last Thursday. Onondaga. Elgin and Illinois because The listening public appeared to FCC toughens stand they failed to commit themselves to have a slight edge on hearing of con- a starting date for construction. vention- related matters, however. Mr. on CP extensions A six month extension was won by Shields was set to make a previously WBEJ Inc. because, the commission unscheduled appearance Friday eve- Agency bases decision on said, during the past two years the ning (Aug. 15) at the noncommercial whether delay was under permittee has proceeded toward con- WAMU -FM Washington studios as host struction by buying a transmitter site. of his syndioated Night Call show. His the control of permittee Tele- Americas told the commission subject was to have been "broadcasting it had ordered a new transmitter and and social change." The FCC has moved to shake out those expected to be operating before the Elsewhere the convention agenda UHF permittees it feels have waited too end of the year. Similarly, the com- a mixed bag of promised members long to start construction. The commis- mission granted a six -month extension. from public and recording personalities, sion last week announced it had denied The commission also granted an ex- King, widow of Dr. Martin ex- Coretta six UHF permittees applications for tension for Charles Dowdy who is Luther King, to Peaches and Herb, pop- tensions of time to construct and can- awaiting Federal Aviation Admin- to activist H. Rap Brown, rock duo, celled their construction permits. Four istration clearance for his proposed new who was set to appear in a closed meet- six -month other permittees were granted antenna site. However, the commission ing afternoon. Friday extensions. advised that during the extension Mr. The commission following an oral NATRA members heard Arthur A. Dowdy should contact the FAA and argument held May 12, announced de- Fletcher, assistant secretary of labor, in secure clearance or nial of applications by: Radio Longview either promptly a Thursday luncheon address urge submit a modified proposal. Inc. for KHER(TV) Longview, Tex.; America's blacks to set an agenda of The commission extended the Comet an Onondaga UHF -TV Inc. for woNH(Tv) goals in civil rights and orderly CP for six months following FCC ac- to be Syracuse, N. Y.; Custom Electronics timetable for their achievement, tion on a rulemaking for a quiet zone by programs and resources. Inc. for wPcr(rv) Melbourne, Fla.; supported in the Denver area. But far fewer members were on hand, Elgin Television for WFNT(TV) Elgin, to be hand that Ill.; Illinois Broadcasting Co. for WPNG- or were permitted on a evening for a dinner address by Wash- (TV) Springfield, Ill., and Royan of MAGIC new source for ington Mayor Walter Washington. Florence Inc. for weor(TV) Florence, consulting, research The presence of private security men S. C. Melvin A. Goldberg has resigned as had picked up noticeably throughout Tele-Americas Corp. of Florida, per - vice president in charge of new busi- Thursday afternoon. By that evening mittee of WTML(TV) Miami; WBEJ ness development John & it was nearly impossible for numerous Inc., permittee of WMLK(TV) Janes- of Blair Co., late- comers to the dinner to be admitted ville, Wis.; Charles W. Dowdy, permit - station representation firm, to open his to the hotel ballroom. Entrance was tee of WROA -TV Gulfport, Miss., and own consulting and research organiza- permitted sporadically to those who Comet Television Corp., permittee of tion, Melvin A. Goldberg Inc. Com- had official NATRA dinner passes or KroV -TV Denver, won six month con- munications (MAGIC). who knew a friend already inside the struction permit extensions. He said last week he planned to room who could be called outside to Beacon Television Corp. tendered its specialize in new -business development vouch for the person. Finally, entrance icwm -TV Tulsa, Okla., CP for cancella- for television and radio stations and and egress from the room were denied tion at the oral argument and the com- also assist them in researching com- to all prior to the mayor's address. mission dismissed the application for munity needs and developing appropriate A staff member explained that the extension and cancelled its permit. programing, as well as aid in sales, heavy security was needed because of The CP's for all the stations heard programing and research generally. the large number of registrants, said to at the arguments were granted exten- Mr. Goldberg estimated that he had be about 500, and the presence of sions from Nov. 17, 1965, through developed more than $10 million in "NATRA VIP's." But many a NATRA Oct. 11, 1967, the commission said. new business for television and radio member was heard to grumble when A commission order March 6, 1968, during his tenure at Blair. He was there he was turned from the door that set the oral argument to determine if five years, serving as vice president in "that's a hell of a note" for spending the reasons for extension resulted from charge of research and planning before $50 in registering. circumstances beyond the permittee's taking on the new -business assignment. control or if other overriding public-in- Before moving to Blair he was re- terest factors were involved. search vice president of the National MM unit handles show rights Custom and Royan argued, the com- Association of Broadcasters for two Group owner Metromedia, with diversi- mission said, that extensions were years and. before that, was head of fied interests in communications is now needed to secure network contracts. research for Westinghouse Broadcast- in the theatrical -leasing business. It The commission ruled that all permit- ing Co. for almost seven years. has formed Metromedia -On -Stage as a tees were given ample time and oppor- His new office, effective Sept. 2, will subdivision of its Metromedia music tunity to construct facilities and that be at 122 East 42d Street, New York division. M -O -S will represent authors failure to construct because network 10022.

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BROADCASTING, Aug. 18, 1969 37 SpecialReport

Next season's make -or -break shows Eight of the 24 new series may carry the fate of networks' over all ranking

The 1969 -70 prime -time network tele- period but also to capture the largest comedy. It could take situation comedy vision season may pivot on the perform- audience over the sweep of an entire in a brighter, more imaginative direc- ances of eight new series. A sampling evening throughout the season. tion. The first television series to be of television- industry opinion- particu- If even one of the key shows comes based on the cartoons and writings of larly from network executives- singles through a big winner it could prove the late James Thurber, the program out three new shows each on ABC-TV decisive if the 1968-69 ratings race is will combine live -filmed action with a and NBC-TV and two on CBS-TV as any guide. For the verdict on who won Thurberesque style of zany animation. having possible key responsibility for last season's rating competition is still Yet My World and Welcome to It can't the competitive outcome of the tele- open to question, so close was the out- hurt NBC-TV badly on Monday nights vision season that gets under way in come. Yet if one key program, say The even if its undeniable promise is not less than a month. Beautiful Phyllis Diller Show had been realized. With Rowan and Martin's On ABC -TV the key shows are indi- able to hold its own instead of flopping Laugh -In and Monday Night at the cated to be: The Survivors, Movie of badly enough to be replaced by My Movies as lead -outs, the network figures the Week and Room 222. Friend Tony (now another dropout) to be strong no matter how the Thurber - On CBS-TV they are: The Leslie after 16 weeks, NBC-TV might clearly based comedy fares. Uggams Show and The Jim Nabors have been the leader in ratings. (In- In contrast, The Leslie Uggams Show Hour. stead, CBS -TV claimed it placed first is a key one for CBS -TV on Sunday On NBC -TV they are: The Bold by 20.3 to NBC's 20.0 and ABC's 15.6 nights at 9 p.m. because of a circum- Ones, Then Caine Bronson and Brack- in average prime -time ratings per min- stance that goes beyond its vital position en's World. ute, Monday through Sunday, 7:30 p.m. in the schedule. For young Miss Ug- A total of 24 productions will be to 11 p.m. from Sept. 23, 1968, through gams is the replacement for The Smoth- introduced on network television begin- April 20, 1969. By NBC's accounting, ers Brothers Comedy Hour. If Leslie ning the week of Sept. 14 on NBC -TV however, the season started on Sept. 16, Uggams scores well, particularly with and ABC-TV, with CBS-TV shows 1968, and the prime -time race was a the young audience, the public -rela- starting a week later (actually ABC-TV tie with a 20.1 rating for itself and CBS tions disaster that followed the cancella- will present eight premieres the first and 15.6 for ABC.) tion of the Smothers show and still en- week and four the following week). By what reasoning can one new show sues may be overcome. If she strikes out The premise is that some of these new be validly considered more pivotal than haplessly the howling could get louder. shows may turn out to be more impor- another? Consider the following illustra- Sometimes the differences that distant to the success of the over -all indi- tions that indicate the difference a stra- tinguish the key shows from others are vidual network schedule than others. tegic time slot or a significant aspect of tenuous and perhaps arbitrary. By many More important, the entries that have a series can have in making a show pre -season accounts the hour Marcus been designated as key shows are widely pivotal or not: NBC -TV's half-hour My Welby, M.D. series out of Universal thought to be in a position to help their World and Welcome to It on Mondays, TV is the strongest new program for network win not only a particular time at 7:30 p.m. is likely to be an unusual ABC -TV. At 10 p.m. on Tuesdays, it

Room 222, on ABC -TV Wednesdays, stars Lloyd Hanes. It The Survivors, one of the most expensive shows on ABC - will be the third show in a three -show comedy block. TV, stars Lana Turner, shown here with Kevin McCarthy.

38 BROADCASTING, Aug. 18, 1969 follows the new and innovative 90- ences have a loyalty to a particular you mention Leslie Uggams. She is minute Movie of the Week series. Both show and not to a network, in my known. She has a following among the shows are crucial to the network's judgment." older people. Now we're constructing chances of making the night a particu- Still, the contention is widespread in the show with many young -oriented larly successful one, espeially since the industry that some new shows are acts, taking a young- oriented approach. their lead -in is Mod Squad, ABC-TV's more pivotal than others. Following is We're trying to pull in the young audi- strongest new show of 1968 -69. Yet a consensus of how the key shows will ence because if we're successful in because Marcus Welby, up against the possibly determine the fate of specific doing this and they like Leslie then the CBS News Hour and the last hour of evenings during the 1969 -70 season: show will work. But it all comes down Tuesday Night at the Movies on NBC- Sunday. This evening is the battle- to whether they like her personally or TV, is considered to have weaker com- ground for two key shows: The Leslie not." petition and thus more likely to be a Uggams Show on CBS-TV from 9 -10 Even if The Bold Ones did not oc- winner, Movie of the Week is held to be p.m. and The Bold Ones on NBC -TV cupy the crucial spot after Bonanza on more accountable for ABC -TV chances from 10 -11 p.m. Creative direction of NBC -TV and opposite Mission: Impos- of capturing the evening. the Uggams series is in the hands of sible on CBS -TV and the last hour of None of this thinking, of course, is producers Ernie Chambers and Saul the ABC Sunday Night Movie, it would gospel. Network executives are reluctant Ilson. There's irony, maybe even poetic have a key role to play. The Universal even to hint that they have greater justice in their selection. The Messrs. TV production promises to take the hopes, greater expectations, for one Chambers and Ilson first turned the hour series a step in another direction. show than for another. The politic thing Smothers brothers on for CBS -TV on It consists of three dramatic programs, is to speak with great enthusiasm over Sundays opposite Bonanza. During their each designed as a separate series of all their new shows. The public opinion time at the helm -they left after two eight segments, rotating in a single time of Jerry Stanley, NBC-TV vice presi- seasons -the Smothers brothers show period and with all programs combined dent of film programs, as well as of was able to knock the NBC-TV western under one umbrella title. NBC-TV al- NBC productions, is typical. "I can from the top ratings rung, the first time ready is committed to 24 programs in honestly say none of our new shows are CBS-TV was in a position to provide this series, which figures to be one of on the schedule by default," he observes. meaningful opposition to Bonanza. Now the more expensive investments on tele- "I think we had an excellent selection it's their job to turn the Uggams show vision. In a conventional, continuing and out of it, with great difficulty, we into as much of a "now" show as The series, as an example of the added ex- chose those shows that finally wound Smothers Brothers Comedy Hour, ap- pense of The Bold Ones, the costs of up on the schedule. I think each of pealing to the young audience and in- major, standing sets are amortized over them is important to us." cluding laughs at the expense of the 26 weeks. But with The Bold Ones there Twentieth Century -Fox TV President establishment. are three different master sets -a hos- William Self, a veteran of 17 network - In the long run, it could be that Perry pital for the medical stories, attorney's TV seasons, makes even a bigger point Lafferty, vice president of CBS -TV quarters for the law stories and city hall of not singling out shows for special network programs, has called the cor- for the police administration stories - responsibility. "I really think almost rect turn as to the possible fate of this and each can be amortized over only every show is a pivotal show today," he key show. "If the television audience eight weeks, thus immediately tripling says. "I find that audiences are less loyal accepts her then we'll be home free," costs in this one area alone. to the network than they used to be. he points out. "There is enough evi- And besides the investment involved Perhaps the advent of the remote con- dence in from her past television per- that cries for at least a three -season run trol device for the TV set has something formances to indicate that she will be to make the project worthwhile, The to do with it. 1 don't know. accepted. Bold Ones is charged with making up "It used to be that if you could hook "1 directed Name That Tune 10 years for the terrible time NBC -TV has had the audience at 7:30, you could have ago when she was a guest on it for at 10 p.m. on Sundays, particularly last them until 11," he explains. "I think about 10 weeks," he continues. "She season with Phyllis Diller and My now they'll leave you and come back made a tremendous impression on the Friend Tony. The Universal series could and leave you again. Whatever is the audience. She also made a big impres- be a strong contender to take the play best show wins. In today's schedule sion on Singalong with Mitch. In the away from CBS -TV's Mission: Im- every time period is tough, and audi- older group nobody says 'who' when possible. Monday. This is the crap shoot, the big gamble, the go- for -broke night on the ABC -TV schedule. The key to the evening is The Survivors in the 9 -10 p.m. slot. What the network has done on Mon- days is to cancel all of last season's shows and put on four new shows with young -women appeal. Meanwhile the other two networks remained en- trenched with some of their strongest programs. The competition early in the evening with Laugh -In on NBC-TV and The Lucy Show on CBS-TV appears overwhelming for ABC -TV's first season Music Scene and New People programs. The Survivors, however, has turned from being a disaster area into what Steve Mills, ABC -TV vice president in charge of West Coast programing, Opening feature on ABC -TV's Movie with cast including (from left) Sean is convinced is a "pretty good, pretty of the Week is "Seven in Darkness" Garrison, Milton Berle, Barry Nelson. solid show." Speaking to the affiliate

BROADCASTING, Aug. 18, 1.969 39 The Jim Nabors Hour of comedy and Thursdays. With Mr. Nabors is Frank Leslie Uggams has the job of replacing variety is key to CBS-TV's rank on Sutton (1) holdover from Gomer Pyle. the strong Smothers hour on CBS -TV. convention in San Francisco earlier this an excellent chance of winning the terms of scope and general significance. year, Edwin T. Vane, ABC -TV vice night because both Movie of the Week In the making since last year, Movie of president in charge of night -time pro- and Marcus Welby, which follows, are the Week is committed to presenting 25 gram production, described The Sur- extremely strong. And they both follow essentially original and diversified stor- vivors as the "most ambitious program one of our most successful shows, Mod ies in a feature -film type of format in the new schedule" and cited its size of Squad." each week. At this writing, 15 of the undertaking, the magnitude of its stars, No doubt about it, Movie of the TV movies have been completed, five the larger- than -life qualities of a story Week is in one of the more decisive are in production and five more in pre- written by Harold Robbins, as well as swing periods on the entire network production development. They are being larger- than -usual growing pains. "But schedule. Strategically placed between done by 10 different suppliers, with I will tell you right now, sincerely and an established hit and a program with each production taking a minimum of oandidly," Mr. Vane assured affiliates, possibly the best potential to be a hit, three weeks to complete. The series has "The Survivors will be a first -rate pro- Movie of the Week is charged with a whopping budget for a weekly production that will be a credit to all of us." providing the connecting link in what gram of more than $15 million in total. It had better be. The network has a could be a skein of success for ABC. If Movie of the Week is successful, firm commitment for a full season of it Maybe with the exception of The it could have ramifications in other at a reported $250,000 per episode, or Survivors, this is the biggest show ABC - directions. It could start a trend of 90- a total of $6.5 million for 26 shows. The TV has going on the network, both in minute original television movies pre- stars of the series, Lana Turner and George Hamilton, supposedly have weekly salaries totaling $25,000. ABC-TV surely would hope that this series will go beyond one season. So too does Universal TV, the studio producing the show. Followed at 10 on Monday nights by Love, American Style- already being written off as "a noble experiment" -The Survivors bears the responsibility of saving something of Monday nights for ABC-TV. Tuesday. This is another night where a lot is riding on a key new ABC -TV show. Smack in the middle of the network's schedule for the evening is the 90- minute Movie of the Week. It does battle with Red Skelton and the new The Governor and J. J. series on CBS-TV land Julia and the first part of Tuesday Night at the Movies on NBC - TV. According to Steve Mills, this could be a good night for ABC -TV. "The competition is not quite that strong on "Bracken," the movie mogul, is never Peter Haskell and Rachel Holt are Tuesdays," he says. "We feel we have seen on NBC's Bracken's World, but among the 10 players featured.

40 (SPECIAL REPORT) BROADCASTING, Aug. 18, 1969 sented weekly on other nights or on "Some of the shows are more dra- ABC Wednesday Night Movie and Ha- another network. It could lead to two - matic and some are more comedic," waii Five -O on CBS -TV. hour television movies being shown in explains series producer Gene Reynolds. NBC's Jerry Stanley has a hunch a regular weekly time slot under their "Over -all it's a kind of mix-the show about the series. "I think Bronson is own series title. The made -for -TV dictates its own form." going to generate a cult of people who movie form is adaptable. Room 222 is up against two old hits are going to follow this guy on his Tuesday Night at the Movies on in The Beverly Hillbillies and The Vir- motorcycle," he predicts. "Hopefully NBC -TV is sure to be major competi- ginian. The feeling at ABC -TV is that that cult is going to be large enough tion for Movie of the Week. But the the 20th Century -Fox program "has an to create an audience that will make it ABC -TV show will not battle it out on excellent chance" of giving the network a success." common ground with the NBC -TV "at least parity" in the time period. Because it promises to be thought - movies. "We don't have anywhere near If this happens, the experiment of try- provoking, dealing in depth in dramatic the time nor anywhere near the money ing a comedy block on Wednesdays, situations, and also gives notice that it to compete with theatrical feature films," something not done by the network be- will be spectacularly photographed, says Barry Diller, ABC -TV vice presi- fore, likely will be justified. Bronson figures, if nothing else, to gar- dent, feature films and program devel- NBC -TV's Then Came Bronson, the ner pleasing critical notices for NBC - opment-East Coast, who is in charge biggest "if" of any of the key new TV. It's also a good bet to take the of the complex and costly series. "To shows, occupies the other pivotal spot audience away from Hawaii Five-O, set ourselves up to be compared with on Wednesdays. It could hit big or miss thus nipping in the bud a growing theatrical feature films would be a mis- big. Most industry observers think of it CBS -TV hit. take," he emphasizes. "What we're strictly as a puzzle based on what they Thursday. This appears to be the making are films designed specifically saw of the two -hour pilot version shown most hotly contested three -network race for the television audience. Movie of as a feature film by NBC -TV last sea - in the entire schedule. The key to the Week is a euphemism. None of son-a presentation nobody seemed to Thursday nights lies with a single pro- our movies nor anybody else's movies understand but a huge audience gram -The Jim Nabors Hour on CBS - made for television have the potential watched. TV at 8, up against That Girl and Be- to open in Radio City Music Hall." One comment heard about Bronson: witched on ABC -TV and parts of Wednesday. One of the two key "Here is a beautifully done show that Daniel Boone and Ironside on NBC -TV. shows that may determine the fate of to a captive audience has to be a big By CBS -TV's own admission, the net- this night is Room 222, which is pro- hit. To a television audience it's a big work "has been clear out in the woods gramed on the tail -end of an unprece- question mark." for about four years" on Thursdays. dented three -show comedy block on The consensus in the industry ac- Jim Nabors, switching from Gomer ABC -TV. Lead -ins are the established knowledges the tremendous production Pyle - prime -time television's second Flying Nun and newcomer The Court- qualities MGM TV is throwing into the ranking show last season in ratings and ship of Eddie's Father. As comedies, series, with the entire show filmed on shares from premiere through March both are for somewhat saccharine tastes. location. It also seems agreed that 1, 1969 -can bring CBS back onto the Twentieth Century-Fox TV's Room 222 Michael Parks, the restless protagonist fairways. is decidedly not saccharine and at times of the show who criss- crosses the CBS's Perry Lafferty indicates that may offer considerably more drama country on a motorcycle in search of Jim Nabors is just beginning to pick than comedy. identity and a meaning to life, has an up steam. "I've seen three of the tapes Set in an integrated high school in animal magnetism that should prove of his new show," Mr. Lafferty reports, contemporary and troubled America, compelling to young audiences. But "and they just look splendid. Oh, boy, Room 222 stars Lloyd Hanes and co- here the agreement ends, and few seem has he ever made the transition to a stars unknown Denise Nicholas. Both sure whether Bronson can help carry variety series." are Negroes. the night for NBC, competing with the Enjoying the prospect of looking ahead, the CBS programing executive observes: "We ought to do something pretty good on Thursday now with Jim Nabors following Family Affair." The belief is strong that the Nabors show is effective counter-programing to the other networks' offerings. Friday. NBC -TV has undeniable muscle on this night. Its line -up shows High Chaparral, followed by The Name of the Game, with the new Bracken's World series in the important 10 p.m. time period. All shows have a slickness of production and all are shows with strong adult appeal. It could be a big night for NBC. The key appears to be Bracken's World, 20th Century -Fox TV's gamble that the television audience is genuinely interested in the inner working of a major Hollywood film studio. The 20th -Fox lot itself provides the backdrop for this out -of- the -ordinary series. It's an ambitious production -certainly one of the biggest, most expensive shows of the season. There are 10 Then Came Bronson stars a motorcycle a lift to Bonnie Bedelia in a iwo -hour running characters, sets all over the and its rider, Michael Parks, who gave version shown on NBC-TV Aug. 2. Fox lot and off the lot, and a mandate

BROADCASTING, Aug. 18, 1969 41 to show an inside view of some of the TV executive, referring to that long ing on a leap -frogging schedule to each techniques of making movies. moment of truth that is the first six produce eight segments of the same "What the technical gimmickry is to telling weeks of the new season, called series. Now The Bold Ones will attempt Mission: Impossible, the movie -making New Haven going into Broadway. to prove that the TV audience will ac- emphasis is to Bracken's World," series Whether it really is long -run Broadway cept three separate series rotating in the producer Stanley Rubin says. or tomorrow, East Lynne, could well same time period under an umbrella The show's major competition ap- be up to the pulling power of just eight title. pears to be the second half of The new shows. World Premiere, The Naine of the Friday Night Movie on CBS -TV. But Game, and The Bold Ones, all out of producer Rubin is not selling short Universal TV for NBC -TV, are defi- ABC -TV's Jimmy Durante Presents the New format nitely related in an evolutionary pat- Lennon Sisters Hour. tern. Each has tried to overcome "We're hoping for a broad spectrum in `Bold Ones' the repetitive curse of filmed series proof the audience," he points out. "But graming. Each, too, has tried to appeal one strong segment of our audience is Three separate series to the same kind of young -adult audi- sure to be women and couples over 35. ence -from the adolescent group on up. Tests show we also register strongly in rotation under one title The two -hour World Premiere was with the over -50 group. These are the could keynote TV season the means to substantiate that the adult Lennon sisters' audience, too." audience would stay with a show over Still, Mr. Rubin's boss at 20th-Fox, a longer period of time. What The William Self, is not going to blame any There are eight key shows among the Naive of the Game series seemed to 24 new series that will begin failure on the competition. "I think if in Sep- indicate is that the actual name of the tember what new we don't make it the fault won't be -but show could be game is change all entertainment the most important -that with the network scheduling," he re- single one of the requires a certain amount of change. 1969 -70 season? marks. "It'll mean that we just misread Picking up from there is The Bold the public's interest in the motion -pic- Two solid contenders are Movie of Ones. the Week and ture business." Bracken's World. How- Jennings Lang, Universal City Stu- And as there is with key show Room ever, perhaps a stronger case could be dios senior vice president, tells of some 222, also out of the 20th -Fox shop, made for The Bold Ones as the master of the possible ramifications of the new there is a little something extra riding key to the season. series. "It offers the opportunity for ex- on the fortunes of Bracken's World. The most important programing de- perimental audience research," he points Stanley Rubin explains: "We are not velopment to come out of the 1966 -67 out. "Let's say that it's proved that the Peyton Place in Hollywood. We are in- season was the World Premiere, a series audience does like the form -in other dividual dramatic hours. In the sense, of full -length feature -film -type presenta- words, they like to see a different show however, that we hope to create new tions. The most significant development every third week with each new cycle stars out of this series, we do have a in the 1968 -1969 season undoubtedly was of programs beginning on the fourth kinship with Peyton Place." The Name of the Game concept of three week. Saturday -This evening is relative- alternating stars and producers work- Let's say, too," Mr. Lang contin- ly static. There has been a switching ues, "that it's determined that there's around of established shows on CBS - a great deal of interest in show num- TV, and NBC -TV has moved Adam ber one and a medium amount of in- 12 back an hour. But the line -up on terest in show number two or three. ABC -TV is the same as last season. The network, together with us, can Only the Andy Williams Show on make various decisions." NBC -TV, replacing two comedy trans- Mr. Lang enumerates: "One decision plants Smart and The Ghost -Get and could be that if one show is a runaway Mrs. Muir-is new. Mr. Williams, of hit, we could scrap the failures and course, could dramatically aid the keep the hit. Also we could spin off the But not NBC -TV cause on Saturdays. runaway hit as a show of its own in many are predicting that this will be another time period, meanwhile adding one the key shows. reason of The - a new show to fill out the three to be formidable Jackie on CBS - the Gleason shown under The Bold Ones title. Or TV figures to Mr. Williams. smother if one of the three shows is a dismal the -show roundup shows Thus, key flop, there's always the chance of re- ABC building to the -TV's chances for placing it in the series with an entirely it a -way point where could make three new show that still fits in with The network competition race out of the Bold Ones format." across the board resting on The Sur- vivors, Movie of the Week, and Rootn According to Mr. Lang, "wonderful flexibility" is the name for The 222, maybe even in this descending or- Bold concept. And the pos- der of importance. On CBS -TV, Leslie Ones on horizon, Uggams and Jim Nabors are the two sibly for the 1970 -71 season, is the con- pivots; they could make Sunday and cept of using a series title and con- Thursday nights. tinuing time slot to do various dramatic Three new hour shows on NBC -TV programs that would run weekly with Bold Ones, Then Came Bronson a regular cast for however long they -The to tell and Bracken's World-occupy 10 p.m. would take their stories properly. E. G. Marshall plays a doctor in one time periods. These are crucial time of Afterward, there would be a change to for the network because they the three series-within-a-series that are another cast and story-line in what periods NBC's wrap up the evening. They also will The Bold Ones. Burl Ives stars would amount to a sort of "literature have a great deal to do with what peo- as a lawyer in another and Leslie Niel- of the air." ple are going to watch until that time. sen and Hari Rhodes are police adminis- Who knows? Such a program could These then are the keys to what one trators in the third. be next year's key show number one.

42 (SPECIAL REPORT) BROADCASTING, Aug. 18, 1969 One filmed viewpoint weighs six pounds, is battery- powered modification would permit the close -up and self -contained. from The film camera filming of dangerous sequences -maybe mite of a camera also is prefocused, has wide -angle lens a lion taming act from inside a cage - Though the curtain of the 1969 -70 net- and does not require a view- finder, yet without the camera operator being in work TV season has yet to rise, the it is said to be in perfect positive regis- the danger zone. aspiring cast of new programs already tration for intercutting with other film In the Medical Center series it's an- has produced an apparent hit. This hit taken by standard cameras. Mr. Gab- ticipated that the camera may be used has nothing to do with time slots or bani's camera is capable of shooting in an operating -room scene. The cam- counter -programing or comedy blocks. only 25 feet of film at a time, but era would be on the operating table It's in the equipment field. this amounts to 17 seconds of exposure and the instruments would be filmed time, enough for a cut in most any seemingly making incisions into the eye Till Gabbani, a veteran film camera production operator working shot. of the camera. on CBS-TV's new camera was put into use in Medical Center The Possibly, too, the camera could be series, long has been Medical Center by taking the place of intrigued by the possibility attached to the leg of an actor who is of a film a football in the hands of O. J. Simp- camera small enough on the run, leaping a fence or scaling to record its own son. To show the pounding contact of point of view of the action. a wall. What is a football play, the camera, substituting scheduled to be the All that is opening episode of for a ball, was handed off to Mr. required to operate the Medical camera is that Center seemed to provide the Simpson by an actor-quarterback. O. J. it be pointed in the right ideal opportunity direction while for Mr. Gabbani to zipped into the open field, the camera the "on" switch is acti- implement his thinking. whirring continually during the action. vated. If the actor's hands must be free, the camera, The episode deals with a football During another part of the episode, strapped to a chest, for instance, can player who takes part in a big game Mr. Simpson, clutching the camera by be operated by a special despite an illness, only to collapse on an unseen hand, suddenly staggers and harness. the field. The football player is por- falls to the turf. Before falling, how- To date, Mr. Gabbani has built only trayed by a real and notable one, ever, he placed the camera gently on three of the cameras, some of which O. J. Simpson of the American Foot- the field and then fell on top of it, mak- he is renting to other film producers. ball League's Buffalo Bills, in a guest- ing for a particularly dramatic, close-up Mr. Gabbani expects that the biggest star role. view. user of his equipment ultimately will For the dramatic and graphic action Mr. Gabbani is working on a plan to be commercial -film producers in televi- of a football player in crisis, Mr. Gab - put the point -of -view camera on a fish sion. bani designed and developed what he pole, such as is now done with a micro- (The foregoing special report was writ- in fact calls "a point-of- view" camera. phone. This way he would be able to ten by Morris Gelman, senior editor, It's four inches square, eight inches tall, pan the camera 180 degrees. Such a Los Angeles.) WORC No.1 in Domes* No. 1 in listeners * No. 1 in Worcester, Mass. Now sold by

1HR1 radio

'Source: Pulse; March /April, 1969 Share of Audience Estimates M -F 6 AM -12 Midnight Audience measurement data of all media are estimates only, subject to defects and limitations of source materials and methods. Hence, they may not be accurate measures of the true audience.

BROADCASTING, Aug. 18, 1969 43 Programing

Coast to coast with astronauts

Day of welcomes gets massive coverage; early ratings give edge to CBS -TV

From airborne and earth -bound posi- coverage and, in addition, had other north of the United Nations fed to tions, from ground level to rooftops and cameras-at least 25 in all- deployed mobile units stationed below, and a ledges, a helicopter and a blimp, the for their own, competitive uses. CBS "cortege" mobile unit was sta- three TV networks cooperated and com- NBC, operator of the video -audio tioned on an overpass to take long -lens peted in complex logistical maneuvers pool in New York, met astronauts Neil shots in two directions. last week to produce close -up color Armstrong, Edwin Aldrin and Michael Four pool cameras were used to coverage of crowds, parades and cere- Collins and their entourage at John F. cover city hall presentations, and three monies honoring the Apollo 11 moon Kennedy airport around 10 a.m. with were used at the UN ceremonies. astronauts in New York, Chicago and a two -camera "beatle unit," followed The helicopter ran into a few prob- Los Angeles in a single day. them to the heliport in the financial lems, according to NBC unit manager A total of at least 55 cameras and district with a CBS -owned helicopter, Jim Fox. It had to land once during 500 reporters, cameramen and techni- and kept track of the ensuing motor- the parade to repair a damaged lens, cians were deployed in network pool cade to city hall and the United Nations then had to set down again to refuel. coverage of Wednesday's (Aug. 13) with 20 other cameras, mostly installed "It was the biggest parade we ever three-city event, which added up to in buildings where connections could covered," Mr. Fox said. "We had more more than 22 hours of network-TV air be made to telephone lines for trans- cameras when the Pope was here, but time, out -of- pocket expenses estimated mission back to the NBC studios. this presented more problems because at about $600,000 and audiences rang- Six microwave dishes were installed it wasn't stationary." ing up to 60 million viewers. at various points along the route and Some of the problems were the usual In the morning, afternoon and even- on the Empire State Building and the ones of getting clearances from building sessions, NBC-TV devoted about Pan Am Building to transmit signals ing owners along the route, but the eight -an -a -half hours to live coverage, from the helicopter camera and a color biggest problem was planning the cov- CBS-TV about seven -and -a -half and camera on a Checker cab following erage in a short time. "The lead -time ABC -TV about six -and -a- quarter. The the astronauts' car. Single cameras on was so short," Mr. Fox reported, "be- networks took turns in handling pool 70 -foot "cherry- pickers" at city hall and cause the parade route was not settled until about a week before." NBC said it was able to cover all but two blocks of the New York motor- three Chicago news climate for the approximately -hour Chi- cade. The minimum pool staff was esti- day has ex- cago parade the previous mated at 150, and equipment was rented improves this summer ceeded those of the Democratic con- from a number of production com- Newsmen generally felt police coopera- vention, a week -long event in coverage. panies and stations. it more than 500 tion in Chicago last week was most Illinois Bell said filled The next stop for the astronauts was friendly and helpful, a contrast to what service orders for broadcast -related Chicago, where ABC handled the pool facilities for the parade, including some had charged just a year before also with a staff of 150. ABC set up during coverage of the Democratic auxiliary telephone and Teletype chan- three microwave stations on the John National Convention there. CBS com- nels. Hancock Center and on Marina City mentator Walter Cronkite apparently Illinois Bell said a 35 -man crew to transmit signals from the "flash unit" was the only broadcaster involved in worked the previous weekend to help immediately preceding the astronauts' prepare local Chicago Apollo 11 parade coverage the networks required car and from the Goodyear blimp. who had a brush with the law, so to for broadcast coverage and a 125 -man The 22 color cameras, most of them speak. technical team worked on an around - furnished by ABC, were located at Mr. Cronkite's car, with police escort, the -clock basis leading into the event, Meigs Field, along Lakeshore Drive and was returning to Meigs Field after the supported by 75 other phone- company Michigan Avenue, and other streets of Civic Center ceremonies. It had stopped employes. the parade route, at the Civic Center at Michigan and Jackson, was waved Although ABC -TV handled the net- and in Grant Park. One camera was on through by the police and while moving work television pool in Chicago, NBC - the 100th floor of the new John Han- through the intersection was struck TV and CBS -TV ordered additional cock Center and another 1,500 feet from the side by a motorcycle patrol- video lines of their own to bring the overhead in the Goodyear blimp. A man coming from another direction. total to 35 video circuits, Illinois Bell mobile unit was stationed in the Civic The patrolman was still hospitalized said. About 8,500 feet of new television Center with four of the cameras. Thursday but was said to be in good cable was laid to handle the job. "The motorcade was never out of condition. ABC-TV's crew voiced "high praise" sight," reported ABC's executive pro- Illinois Bell Telephone Co. officials for the city officials and for Mayor ducer, Wally Pfister. reported Thursday that demand for Richard J. Daley for cooperation in Once again the main problem was radio and TV communications facilities the coverage. getting the information on time and route of the parade in order to plan

44 BROADCASTING, Aug. 18, 1969 ir with lust OMB ailverlìsemenl

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m Directory 16. Network Executives 29. FM Frequencies, 39. Major Awards, Citations _etters 17. Regional TV Networks Channels 40. RTNDA News Directors nels 18. Regional Radio Networks 30. Caribbean, Mexican 41. Radio -TV Schools ations 19. Canadian TV Stations Stations 42. Radio -TV News Services ng Agencies 20. Canadian TV Channels 31. Canadian AM by 43. Foreign Language I Radio Directory 21. Experimental TV Stations Frequency Letters Programs on Call 22. Community Antenna TV 32. Canadian FM by 44. Country & Western o by Frequencies 23. TV Applications Pending Frequency nt Directory 24. Transfers of TV Stations 33. College Radio Stations st Product Guide Ownership 45. Negro Programming 34. Canadian Board of avision Code 25. Newspaper Ownership Governors 46. Associations, Societies iio Code of TV 35. International Radio 47. Government Agencies Producers, 26. Group TV Ownership 48. Radio -TV Attorneys ors 27. FM Commercial Call Stations gents, Managers Letters 36. Frequency Measuring 49. Consulting Engineers TV 28. FM Educational Call 37. Station Applications 50. Farm Directors statives Letters 38. FCC Rules & Regulations 51. Major Trends, Events

arbook will include new population, marketing :e data: ARB Areas of Dominant Influence ations & affiliations, country ADI homes, ADI , men, women, children; Markets in rank order Iff ;eholds; color household data; Spot TV Cost id Spot Radio Budget Estimator affording quick of rates for any time class, length of spot on Broadcasting .asis for top 10 markets, top 50; top 100. 1970Vealh oo sions of broadcasting (broadcast time sales extent of broadcast editorializing, program :a, recent books and reference works published). Ice today. Call your nearest Broadcasting office:

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e St. 90028, (213)463-3148 coverage, Mr. Pfister noted. last week W7 may be used for increased There was no grand parade for CBS TV production and may produce more to worry about for pool coverage in TV series. In feature films, he said, W7 LOOKING FOR Los Angeles, but the network sent 200 can be expected to step up the leasing people to handle the coverage of the of unused studios and continue to con- state dinner at the Century Plaza hotel. centrate on medium -budgeted features. A total of 10 cameras, all belonging Mr. Ashley, whose appointment came DRUG to CBS, were used in and around the earlier this month (BROADCASTING, Aug. banquet hall and at the airport for the 11), following W7's merger into Kinney final reception of the day. National Service, made his remarks in- SALES? Each of the networks maintained sev- formally before the New York Society eral unilateral cameras in each city. of Security Analysts. The Roanoke -Lynchburg Preliminary estimates pool cover- of Television Market age were said by one network official NBC track record cited to cost each network around $200,000. Delivered an estimated Despite the cooperation on the in KNBC renewal issue pool, the networks were still in competition to attract what NBC estimated Asserting that "an outstanding level of $57,355,000* to be the 60- million viewers who performance on a day -in, day -out, year - watched the coverage at one point dur- round basis is attained only at high in Drug Sales ing the day. cost," NBC last week pitted its resources National Arbitron ratings showed against those of Voice of Los Angeles During 1967 Inc., a biracial group challenging the CBS -TV maintaining a lead for both For more information call us, the New York and Chicago parades. renewal of xNBC(TV) Los Angeles. The or your PGW Colonel. For New York, CBS had a 10.2 rating, group is charging that the NBC owned - 45 share, NBC -TV a 7.4 rating, 33 and- operated station fails to meet com- share, and ABC -TV a 3.2 rating, 14 munity needs in its programing. share. For Chicago, the ratings were Both NBC and Voice filed petitions W D BJ similar: CBS with a 10.6 rating, 40 with the FCC to enlarge issues in the -TV share, NBC with a 7.7, 29, and ABC comparative hearing, which was ordered with a 4.8, 18. last month after Voice filed a compet- The radio networks provided live re- ing application for the channel 4 facili- ports of formal ceremonies as well as ties. ROANOKE The the issues raised by from the various stopping points along thrust of *Sales Management's Survey the parade routes, using primarily the NBC was the inadequacy of Voice's of Television Markets 1968 audio pool feed but also taking inter- programing resources as compared with mittent reports from their own corres- NBC's. NBC noted that it has operated pondents. The astronauts were also the station for more than 20 years with scheduled to appear on CBS Radio's an eye to public needs and charged that Voice filed its competing application at Face the Nation Sunday (Aug. 17) . The various audio services sent per- the last minute to "impede, obstruct, or Grahm Junior College sonnel and equipment for coverage too. delay" a renewal grant. It also said Voice's original applica- RADIO AND TELEVISION BROADCASTING UPI Audio had five men, three in New Learn by doing. Two Year Werk -Study Degree York, one in Chicago and one in Los tion was inaccurate and irresponsible, Programs in Radio and Television Broadcasting and even after being amended 13 times and Management. Radio & TV Communications. Angeles, with the collaboration of the Liberal Arts. Professional training on School Ste. still demonstrated the group's inexperi- tion WCSB and WCSB -TV. Activities. Placement. staff from KHJ Los Angeles, to produce Dormitorien. Co-Ed. Catalog. Write Mr. Roberts. taped reports. UPITN, a video service, ence and inadequacy. NBC said Voice Grahm Junior College violated the FCC's processes in drasti- (Founded as Cambridge moon covered the celebrations with five cam- 632 Beacon St., Boston, Mass. 02215 era crews in New York, three in Chi- cally altering its original petition as to cago and four in Los Angeles shooting its financial proposals, ownership, and 8,000 feet of color magnetic sound film programing plans. for domestic and foreign subscribers. The network claimed that Voice's One UPITN cameraman forced to programing proposals, ostensibly de- Advertisement shoot from the street because his assigned to better serve the public with signed truck was going too fast, was heavy emphasis on news and public af- "The bigger they come knocked over by a car in the crush but fairs, did not reflect an accurate gauging was not injured seriously and kept of public needs. It said that surveys con- the harder they fall" going. ducted by Voice were inadequate, and This old adage could well serve as the only in some instances its programing pro- known actuarial table for anyone faced with a Metromedia Radio News provided lawsuit for libel, slander, piracy, plagiarism, live reports on the hour and the half- posals demonstrated an inverse relation- invasion of privacy or copyright violations. hour with six correspondents and with ship to the results Voice claimed to have But this doesn't mean that small businesses the aid of the WCFL Chicago staff. The obtained. It also noted that the surveys are immune to large damage suits. Large or Associated Press audio service provided were undertaken after Voice's original small, those in the communications industry survey conducted by are considered fair game for anyone with a no coverage. filing. A telephone grievance. How do you protect yourself? Voice showing that Los Angeles residents With an Employers Special Excess Insurance wanted more or the same amount of Policy. Simply decide on the amount you Step -up planned at W7 local, national and international news, could afford in case of a judgment against you, as NBC said, resulted in Voice's proposing and we'll cover any excess. For details and Ted Ashley has just taken over chair- rates, write to: Dept. C, EMPLOYERS RE- man and chief executive officer of one -half as much local news and two - INSURANCE CORP., 21 West 10th, Kansas Warner Bros. -Seven Arts but he has thirds as much total news as ICNBC(TV) City, Mo. 64105; New York, 111 John; San television already in mind as he plans now carries. Francisco, 220 Montgomery; Chicago, 175 additional changes. Mr. Ashley said NBC said it would spend about. six W. Jackson; Atlanta, 34 Peachtree, N.E.

BROADCASTING, Aug. 18, 1969 49 times as much as Voice for local pro- he said the police were beating a man prime -time spots. graming and more than seven times as named Dan Morrell. The bill would require equal sharing much for local news programing. It Mr. Grigsby said he showed his NBC by all television stations in a district or noted that the network expends $4,500 credentials and asked the police why state (radio is excluded) of the cam- hourly for local programing, while they were beating Mr. Morrell. The paign time. House candidates would Voice has available only $700 hourly. police then beat him, the NBC newsman divide their time among all stations It also cited its ability to present a va- charged in the court suit. within the geographical boundaries of riety of network news, public affairs, the district, and all stations whose grade and cultural programs, and noted that A contours encompass at least one -third KNBC(TV) airs more of these programs of the district's population. Senate can- than almost any other network affili- Hearings are due didates would divide their time among ated station in the top -50 market. NBC broadcasters within the state and sta- also suggested that Voice would be un- on campaign costs tions outside the state whose grade A able to obtain or afford the "top- flight, contours cover at least one -fifth of the recent vintage, high-quality" feature Legislation is proposed state's population. films it proposes to show in the 60% of Thus, if there were 10 television its proposed schedule allotted to record- to cut television rates stations in a state and just two outside ed material. for congressional candidates it with one -fifth of the state's population Charging that Voice seriously under- in their grade A contour, a senatorial candidate would divide his 120 minutes estimated its construction costs, NBC "A modest proposal which would re- indicated that, among all of them, giving him 10 min- said its own studies quire commercial licensees to provide Voice's proposals, utes on each of the 12 stations. Candi- based on programing candidates for the U. S. Senate and rather dates therefore could not concentrate $4,675,000 would be required House of Representatives a minimum esti- their time on the most popular stations; than the $1,832,000 Voice had amount of air time at reduced rates if a candidate chose not to buy his mated. during the general election campaign" issues by Voice concerned allotted time on a particular station The raised is circulating in Congress and is sched- on the within his constituency, he would simply purported unethical conduct uled for action after the summer recess. the said cast have to give up the time. part of NBC which group The proposed legislation, drafted by as a li- The proposal would have no effect doubt on NBC's qualifications the bipartisan National Committee for censee. Instances of such alleged mis- on a candidate's right to purchase addi- an Effective Congress ( "Closed Cir- cited by Voice included NBC's tional time at regular rates, nor would conduct cuit," Aug. 11), is billed in an NCEC Westinghouse in arrang- it affect the equal -time requirements "coercion" of memo as an attempt to "abandon the NBC's of Section 315. NCEC says its bill ing an exchange of Cleveland omnibus effort" of reducing campaign avoids the pitfalls of equal time by stations for Westinghouse's Philadel- costs "in favor of a direct approach in "providing media access for the re- phia stations in 1955; deceptions to a single facet of the problem" - sponsible, serious candidates, while such NBC shows as Tic -Tac- Dough, television. The long -range aim, NCEC and maintaining sufficient financial deter- Twenty -One, Hollywood Squares says, is to "focus attention on the larger rents for the frivolous publicity- seeker PDQ; an NBC employe's role in the issue and provide an important first and for the use of television in - "bugging" of a closed platform com- step toward more comprehensive study high metropolitan areas where it is mittee meeting at the 1968 Democratic and action." priced not now a campaign factor." nominating convention in Chicago; The suggested measure has picked At the same time, the bill would news management in coverage of a up 25 to 30 co- sponsors in the Senate, allow complete freedom access to 1968 student debate at Claremont Col- including Commerce Committee Chair- of the fringe candidate, if he had the lege, and NBC News commentator man Warren G. Magnuson (D- Wash.) money and inclination to undertake a Chet Huntley's 1968 conflict -of- interest as well House leaders, including as Rep- television campaign. in connection with a broadcast dealing resentative Torbert H. Macdonald (D- Word the with meat -inspection laws. Mass.), chairman the House Com- of NCEC proposal first sur- of faced this Voice also criticized NBC for al- munications Subcommittee. Hearings at hearings earlier month on the lowing inadequate supervision of pro- are likely this fall. bill to prohibit competing applications at time (BROADCASTING, graming by passing responsibility from The proposal applies only to con- renewal Aug. 11). Senator John O. Pastore top management to "some minor offi- gressional candidates, and would be in (D- chairman the - cial." effect only during the last five weeks of R. I.), of Senate Corn munications a campaign. It provides that each House Subcommittee and archi- tect of that bill, said during the hearing candidate would be entitled to buy 60 Newsman asks damages that he had asked to minutes of prime television time, and been sponsor the measure declined. each Senate candidate 120 minutes of NCEC but had He for Chicago incident added, however, that he finds the prime time, in one -minute segments or high with NBC cost of TV campaigning "appalling." John Evans Grigsby, reporter less at "30% of the regular commercial News in Chicago, filed suit in the U. S. rate charged by the licensee for com- district court there last week claiming parable use of the station." New golf tourney on TV in po- $100,000 damages from Chicago And, "to encourage broader exposure ABC -TV has acquired the rights to a lice officials as a result of an incident of candidates and issues," candidates new golf tournament, the Dow Jones last year during coverage of the Demo- could buy an additional "bonus" of Open Invitational (Aug. 29 -30) for an cratic National Convention and related program time -a 30- minute program undisclosed amount, and announced its street protests. or its equivalent at 20% of regular 1970 schedule under a contract with the Mr. Grigsby charged his constitution- rates. Professional Golfers Association. The al rights were violated when he was When a candidate wanted some of other tournaments on the schedule in- beaten by several policemen on Aug. 28, his spot time outside of prime time or clude the Westchester Classic. the U. S. 1968. He claimed local policemen struck in segments of less than one minute, the Open, the British Open, the PGA him with their fists and night sticks in NCEC report says, spot equivalencies Championship, Andy Williams -San Di- front of 158 West Burton Place as he would be derived from the station's ego Open, Tournament of Champions, was tape recording an incident in which highest published rate for one -minute, and the Women's Open.

50 (PROGRAMING) BROADCASTING, Aug. 18, 1969 IT ALL STARTED 16 YEARS AGO WHEN AUTOMATION SCHAFER ELECTRONICS DELIVERED FIRST BROADCAST AUTOMATION SYSTEM schaler delivered Broad- REPORT Schafer Electronics the first cast Automation System 16 years ago. Today Schafer Electronics 9119 De Soto Ave., Chatsworth, Calif. 91311 (213) 882 -2000 there are more Schafer Electronics systems A division of Applied Magnetics Corp. in use throughout the world than all other makes combined. A Schafer Electronics Auto- mation System plays exactly the music you choose. Rock and Roll. Country- Western. Con- temporary. Middle -Of- The -Road. Or any other Full Automation Spectrum Covered With kind you can think of. There is never a pop. A click. A fade -out. Or deadly silence. The Relay Control & Computer Control Systems system follows your schedule. Inserts commercials. IDs. Time signals. Personality tracks. Mood intros. All types of music. It switches to System Prices Start Under $10,000. stop there. It can also rapidly provide manage- the network. And back. It's perfect for FM. ment with valuable business reports. Billing And for AM. For big cities. For small towns. Computer Gives Ultimate in Advance information, for example, by account, com- "Big" stations and "small." With Schafer Elec- mercial or time. Availability lists for the sales tronics automation you capture perfectly the Programming, Format Changing, and department. Instant format control for traffic. mood of the season -the community -the time Instant access and readout on what has al- of day- because you program by musical cate- Access to Billing, Sales, & Traffic Data. ready been programmed. Automatic program gory. A sequence never has to be repeated. and transmitter logging. It can even turn on There are an almost infinite number of corn - the coffee in the morning. Turn out the lights binations to create an ever-continuing fresh at night. "live" sound. Schafer Electronics Lists Many Automation "Firsts"

Do you know that Schafer Electronics developed: The first Broadcast Automation System? CHATSWORTH, CALIFORNIA - With the un- The first remote control transmitter veiling of a powerful new Computer Controlled system? Broadcast Automation System at NAB '69, The first random access reel to reel Schafer Electronics becomes the first manu- spotter? facturer to completely cover the automation The first network switching unit? system spectrum. The addition of the com- The first audio clock? puter gives Schafer Electronics a dynamic The first automation system for a one -two punch. The Schafer #800, a relay - foreign country? controlled automation system has already be- The first VLR low speed logger? come the industry standard. More of these The first computer controlled automation flexible systems are reliably operating in system? The first high speed dual spotter for radio stations throughout the world than all back -to -back commercials? other makes combined. With 800 system The first transport capable of storing prices starting below $10,000, Schafer Elec- and randomly selecting complete tronics continues to be the leader in all price music libraries? ranges. The first system capable of simultaneously CLEAR Used programing both an PCC Will Revolutionize Automation Language FM and an AM station? The Schafer Electronics PCC Computer Con- Operators converse with the PCC in CLEAR trolled System ushers in a new era in Broad- Language (Conversational Language Easily cast Automation. It has many times the capac- Adapted to Radio). The computer understands SCHAFER ELECTRONICS ity of any present day relay -control system. radio terminology such as "Log, Availability, LOOKING FOR SYSTEMS Yet it is simpler to operate. The PCC Delete, AM, FM, Billing, etc." The system is so ANALYSTS & FIELD ENGINEERS Computer, including its electronic memory, is simple that operation can be mastered with small enough to mount in a desk or a portion just a few hours of practice. The computer The rapidly expanding market for Schafer of a rack. Up to 64 transports, or carousels, even has the built -in capability of telling the Electronics systems has generated an urgent can be controlled by a single PCC. Formats operator, via the teletypewriter, whenever an need for Instructors, Systems Analysts, and become almost unlimited and can be changed incorrect instruction has been attempted. Field Engineers, according to company VP, within Commercials can be added, Leon Wortman. Anyone interested in a seconds. Designed For Growing Stations deleted, or shifted instantly at will. Tomor- challenging growth opportunity as a creative - row's programs can be updated while the sta- Any radio station planning to grow should technical man in the digital computer system tion is running today's events. carefully investigate the Schafer Electronics field as applied to Broadcast Automation PCC Automation System. Although it costs should contact Mr. Wortman at once. Variety of Managerial Reports slightly more than a relay -controlled system, Although the PCC has many times the pro- its flexibility, capacity and expandability are automation many times greater. With Schafer Electronics gramming capability of any other Schafer Electronics system, it's value to a radio station doesn't you can plan ahead -and move ahead. 9119 De Soto Avenue Chatsworth, Ca 91311

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BROADCASTING, Aug. 18, 1969 51 A fairness doctrine for newspapers? FCC's Cox says rules for press would be constitutional, in public interest; but broadcast -print spokesmen disagree

FCC Commissioner Kenneth A. Cox longer be a newspaper," he added. "Not He also recommended in his prepared last week expressed publicly a view he only is it impractical to edit newspapers remarks that the commission "begin has frequently expressed privately -that by statute and judicial interpretation, seriously to examine the records of sta- Congress could apply the commission's but it would, in my view, be improper - tions at license -renewal time in regard equal -time and fairness -doctrine obliga- that is to say, unconstitutional." to the amount of public-affairs programs tions to newspapers without violating Mr. Jencks said he supported Mr. aired. I think we should revise our the First Amendment's guarantee of Daniel's view that the so-called Red application forms to enhance our ability a free press. Lion case (the station involved in the to do this job, whether we get corn- The commissioner made the argument fairness -doctrine decision was WGLB plaints from the public or not. in a panel discussion on the "rights of Red Lion, Pa., licensed to Red Lion "I think the Supreme Court has con- access and reply" to mass media, held in Broadcasting Co.) on broadcasting rules strued the Communications Act as pro- connection with the American Bar As- should not extend to the print media. viding a right of public access which sociation meeting in Dallas. The idea "Nevertheless, Red Lion has encouraged it is incumbent on us to enforce in the was promptly challenged by Clifton those who believe that an enlarged right interest of the public generally," he Daniel, managing editor of the New of access ought to be applied to all asserted. York Times, and Richard Jencks, presi- media -print as well as broadcast," he dent of the CBS Broadcast Group. said. Commissioner Cox based his argu- Mr. Jencks challenged persons who ment principally on the Supreme Court allege a lack of access to his media to Who supports whom decision two months ago upholding document their argument: "I believe the constitutionality of the commission's that any comprehensive analysis of the in record industry? fairness doctrine and rules adopted un- personalities and views exposed would der it. The rules require broadcasters show that minority spokesmen and Kenton, Anello argue issue to give time for reply to persons whom views of all sorts have received liberal whether artists should get the stations have attacked and to spokes- access and attention." men for political candidates adversely Mr. Jencks reminded the panelists money for radio -TV airplay affected by political editorials they have that freedom of speech and of the press carried (BROADCASTING, June 16). are separately stated in the First Members of the American Bar Asso- Does that decision speak for other Amendment. "An organ of information ciation meeting in Dallas last week media? the commissioner asked. "Cer- does not exist to serve the unrestrained were given an earful of the kind of ar- tainly not directly," he added. But if the freedom of speech of individual mem- guments congressional committees have First Amendment's aim is to create an bers of its public, or even its own heard over the past several years on informed public he said, "then certainly editorial staff; still less does it exist to the question of whether or not record- the Constitution guards the right of be a therapeutic outlet for the frus- ing artists should be paid when their the public, as well as the publisher, in trated," he said. records are played on juke boxes and a free press." Then, he said: "As a Commissioner Cox indicated in an radio and television stations. matter of logic and law it has long interview after the meeting that he does Band leader Stan Kenton, president seemed to me that Congress could -if it not expect Congress to make any radi- of the National Committee for Record- wished -constitutionally apply counter- cal move toward press regulation. He ing Artists, said the failure of juke -box parts of our [the FCC] equal -time and said he was most interested in press operators and broadcasters to pay per- right-of -reply obligations to most news- regulations requiring equal time for formance rights amounts to economic papers, since they move in or clearly political candidates- particularly in exploitation. affect interstate commerce and since the one -newspaper cities. In reply, Douglas A. Anello, general public interest in their providing their counsel of the National Association of readers with both sides of important Broadcasters, said radio and television questions is clear." stations do performers a "favor" in Commissioner Cox added that al- Black beauty show from MSG playing their records. Records and re- devote a cording artists become successful be- though most newspapers The Miss Black America Beauty Pag- space to cause of exposure given their material higher percentage of public eant scheduled for Aug. 22 at Madison affairs than most broadcasters, they do by the broadcast media, he said. Square Garden, New York, will be not do as well as broadcasters in per- Mr. Kenton and Mr. Anello spoke taped and broadcast as a 90- minute mitting public access because they have before ABA's committee on copyright special on WNEW -TV New York, a no federal fairness doctrine. law. Metromedia outlet, on Aug. 24 at 8:30 Mr. Daniel, recently named associate Mr. Kenton said the NCRA was p.m. wrro(Tv) Wash- editor of the Times, commented that Metromedia's formed to obtain for recording artists Commissioner Cox's statement on pub- ington and xTTV(TV) Los Angeles will "the right to copyright protection for lic access indicated "the commissioner also carry the program on a delayed their artistic creations. That right has obviously hasn't been reading the papers basis. The special is being produced long been afforded by the Constitution -at least not the good ones. I am not by Metromedia in association with but long denied by the courts," he said. prepared to argue that it's easy for any- Madison Square Gardens Productions. "We feel this is essential to assure the body with a cause or a grievance to get It will be placed in syndication after performing artist compensation when space in the newspapers," he said. "In- the original broadcast. Jack Price, direc- others utilize his recorded performance deed, it isn't easy. In my opinion, it tor of television sales for Madison for profit." shouldn't be. Square Garden, said 11 other TV sta- The band leader said his organization "When you begin editing by statute tions have been lined up thus far. wants the performer to be paid each or court order, your newspaper will no time his records are used on radio,

52 (PROGRAMING) BROADCASTING, Aug. 18, 1969 television, recorded music in restaurants, CBS News programs Sound additions Thomas J. Valentino juke boxes, and other commercial out- Inc., New York, has released six new lets. "Recording artists are being singled win foundation awards albums to bring in its Major Records out from all performers to be denied The American Psychological Founda- production music library. Valentino's this protection. Composers, whose works tion last week awarded its National sound effects library has added two are being brought to life by the perform- Media Award to John Sharnik and LP's. ing artists, have enjoyed this pro- same Harry Morgan of CBS News for two Simpson special Metromedia Program tection nearly 50 years." CBS Reports documentaries. The two Sales will syndicate a one -hour TV said use of a Mr. Kenton recording men will share a $1,000 prize for "The special D.J., tracing the football career displaces on radio or television "actually Farthest Frontier," aired Jan. 31, 1967, of O. J. Simpson and showing his work an artist's live performance. In the past, and "LSD: The Spring Grove Experi- in the ghettos. an artist's trump card also his has been ment," aired May 17, 1966. performance. But today it's like the New item Triangle Program Sales has Frank Field, science editor of WNBC- man who loses his shadow, a performer taken over national distribution of a TV New York, and WSM -TV Nashville and new season of 130 half-hours of Stump is separated from his performance were awarded honorable mentions in it often becomes his rival." the Stars. Around 23 markets have the radio -TV category. Kenton said "recorded music has signed for the daily program so far, Mr. Mr. Sharnik, producer of CBS's 60 that it is with starting dates in August and Sep- made radio the huge industry Minutes, Mr. Morgan and Los Angeles the from advertising and sell- tember. Triangle co- produces the pro- and profit Times reporter Dave Smith are to re- ing through the use of recordings is gram with Stokey Enterprises. ceive their awards Sept. 3 at the Ameri- many times greater than any financial can Psychological Association annual reward of the recording industry and Animal actors Ralph Helfer Produc- convention in Washington. tions has been formed to develop TV all of its facets." series and feature films with wild ani- Mr. Anello, however, said record- Program notes: ing companies send radio stations mal themes. The firm also plans to pro- Radio chef The Galloping Gourmet duct TV commercials. Helfer Produc- about 70 new records each week, free of syndicated television fame will ap- tions owns Africa U.S.A., a wild animal of charge, and ask that they be played pear on NBC Radio starting in the fall. compound in Southern California. to assure their success. Produced by Fremantle International Mr. Anello noted that recording art- Inc. in conjunction with NBC, the show Ivy sound "Campus Radio Program - ists are given the choice of making their will feature food and cooking tips from ing," a 50- minute disk or tape of celeb- own terms with a recording company star Graham Kerr. Fremantle will con- rity interviews, book and film reviews before they make a record. "It is, in tinue with the TV program, which be- and foreign hit records, along with 25 television fact, exposure on radio and gan in January (BROADCASTING, Jan. albums a year, is being offered to col- which makes their popularity such that 13) and is now in more than 70 mar- lege radio stations by Campus Direc- they can ask for and get better terms kets. tions, 40 West 50th Street, New York. on their contract. "I think recording artists make an important contribution. But what I am saying is I think they are adequately rewarded already," Mr. Anello asserted. APOLLO 11 Westinghouse schedules JULY 16 -24 a new slate of specials Westinghouse Broadcasting Co. said last ... TM/ WAS THERE week it is continuing its Spectrum 52 television specials produced for showing once a week for a third season. The new programs will begin during the week of Sept. 1 with "SDS: Reform to Revolution." WBC schedules the specials in prime time on its five TV stations and syndi- cates many of them to other stations. The SDS (Students for a Democratic Society) documentary was produced by Westinghouse's KYw -Tv Philadel- phia. WBC said specials next season will run the gamut from a documentary Thanks, NBC, for selecting our Mobile #2 on corruption in an eastern city to to feed the network pool for this historic event coverage of Sammy Davis Jr. on a Euro- from Neil Armstrong's home town. pean tour. WBC presented 23 specials during the first season of production in 1967- 68, and 52 specials -or a first full season -in 1968 -69. The specials are TRANS MEDIA developed from four major sources: INTERNATIONAL CORP. MOBILE COLOR PRODUCTION WBC's urban American unit; individual Westinghouse television stations; WBC 538 Madison Avenue I New York, N.Y. 10022 I (212) TE 2 -9200 station collaborations, and WBC Pro- 3259 Winton Road South / Rochester, N.Y. 14623 I (716) 442 -0220 ductions.

BROADCASTING, Aug. 18, 1969 53 BrnadcastAdveitising

FTC curbs food and gas game rigging

New rule- effective in 60 days -promotes disclosure of the real chances of winning

The Federal Trade Commission has could later involve sweepstakes promo- means, directly or indirectly, partici- issued tough new rules designed to tion in broadcast media. pants' chances of winning any prize." curb abuses in promotions, including Reaction to the commission's trade The rule further states that promo- broadcast advertisements, for "games rule and its affect on the future broad- tional advertising and applicable pieces of chance" in the gasoline and food - cast promotion of gasoline and food in the game must disclose "clearly and retailing industries. The rules require, games was mixed among game pro- conspicuously" the exact number of in part, that more specific information moters, agencies and trade sources and prizes "in each category or denomina- regarding the exact number of prizes gasoline suppliers. One spokesman for tion" that are available during the game to be won and the odds on winning a major gas supplier claimed that the and the odds of winning each prize. such prizes be included in all advertis- "games are fading as popular promo- This disclosure, the commission said, ing. tional devices," but several game pro- must be revised each week after the The action was taken by a 4 -to-1 moters were breathing a sigh of relief: game has been running for 30 days to vote with Commissioner Philip Elman they had feared an outright ban of the reflect the number of unredeemed the lone dissenter. In a stinging dissent games altogether. prizes still available and the odds of Commissioner Elman charged that "the The commission adopted two trade - winning these prizes. time has come for the commission to regulation rules last week to become In addition, the advertising must in- blow the whistle on the use of games of effective in 60 days and to be reviewed clude information about the geograph- chance [which he called a `virulent form by the commission within 18 months. ical area covered by the game (whether on nonprice competition'] and to an- One relates to deception with the use it is confined to, say, the Washington nounce, clearly and unequivocally that of games in both the food retail and metropolitan area or used nationwide), these promotional gimmicks are unlaw- gasoline industries; the other relates to the number of retail outlets participat- ful." coercion used by suppliers on dealers ing in the game and the game's sched- At the same time, the commission di- in connection with the games solely in uled termination date. rected its staff to begin a trade regula- the gasoline industry. The rule further prohibits: tion rule proceeding relating to the use, The trade rule affecting broadcast Promotion of any game "which is "in any industry, of so- called sweep- advertising of such promotions stipu- capable of or susceptible to being solved stakes and similar promotional divices." lates that it is an unfair and deceptive or `broken' so that winning game pieces According to one trade commission practice for users, promoters or manu- or prizes are predetermined or prei- official, the sweepstakes inquiry would facturers of such games to use ad- dentified"; initially study those promotions con- vertising which misrepresents "by any Promotion of any new game with- ducted through the mails, but added out some break in time between the that it could evolve into a probe of TV contests (equivalent to the duration of "sweepstakes" games if the "facts ac- the old contest); crued during the course of the investi- Bag full of water is Addition of other winning games gation warrant it." pieces during in the course of the game or The sweepstakes inquiry comes at a all FTC sees Baggies "in any manner replenishing the prize time when the House Small Business The Federal Trade Commission said structure of a game in progress "; Subcommittee, headed by Representa- last week that certain TV commercials Termination of any game before tive John D. Dingell (D- Mich.), is for Baggies were "false, misleading and distributing all game pieces to the par- requesting information from about 500 deceptive" and that it would issue a ticipating public and failure to post the companies regarding their sweepstakes complaint under its consent -order pro- game winners at each retail outlet using games and contests. In a letter to the cedure. The complaint was leveled the game and at the commission. companies the subcommittee asked for against Colgate- Palmolive Co. and its The trade rule is designed to prevent responses by Aug. 25 to 10 questions agency Masius, Wynne -Williams, Street rigging of the food and gasoline games relating to who qualifies for prizes and & Finney, New York. by requiring "total randomness" of the how they are distributed, whether among The commission said that commer- distribution of the game pieces. Charges purchasers or nonpurchasers of a "specials showing Baggies holding water that food chains chose which stores cial contest product," sold in connec- were used as evidence of the product's were to receive big prizes and that tion with the game. ability to keep food fresh. A voice -over gasoline companies chose in advance The subcommittee said it was con- claimed that the demonstration showed which service stations were to receive ducting the inquiry because the sweep- the superiority of Baggies over com- winners led to the commission's rule - stakes "may be unfair to small business petitive wraps for keeping food fresh making proceeding last January (BROAD- competitors and deceptive to consumer when stored "under ordinary conditions CASTING, Jan. 6). buyers." And although the subcommit- of use." The commission said that the The games are already outlawed or tee has specifically requested infor- ability of the product to hold water severely restricted in several states and mation about promotions conducted was not conclusive of its ability to keep several gasoline suppliers have refused through the mails, a subcommittee foods fresh. to continue their use. But some game spokesman said that its investigation promoters refused to view the rules as 54 BROADCASTING, Aug. 18, 1969 unduly restrictive. A vice president at Citgo said that knows that most consumers feel an One source close to promoters of all suppliers can comply with the rule, obligation to make a purchase when ac- food and gasoline games said that the if they really want to have the games. cepting a game piece," the commission- trade commission rules were viewed as But he predicted that since the games er said. "No purchase necessary is, as "a blessing more than a curse," par- are "fading as popular promotional a practical matter, largely an illusory ticularly in today's regulatory climate. devices," most marketers will abandon slogan. Games of chance thus involve Those interested, he said, were more them. Ray Keck, ad manager at Citgo, most of the objectionable elements "afraid of an outright ban" on such pro- added: "Unless we could use broad- which make lotteries illegal." And he motions. The new rules, he indicated, cast, which is a very important part of added that there is "little doubt of the were viewed as "sound procedures and our promotion support, it might inhibit illegality" under trade commission rules good standards which would meet pub- our using the games at all." of promotional schemes "which trans- lic concern with practices of the past." A director of merchandising for an form business establishments into gam- Howard Brown, vice president of the oil company using the games extensive- bling houses." Plaza Group, a New York City sales ly said that the commission isn't "mak- Commissioner A. Everette Mac - promotion firm engaged in game -making us do anything we wouldn't willing- Intyre, in a separate statement, indicated ing, said that he was "delighted" with ly do." But he admitted that there might support for that position, but he said the FTC restrictions because they give be problems with the mandatory dis- as long as the commission is unable to his firm a go -ahead on the games. "I closure. The games must have broad- muster majority support for abolishing don't know whether all the rules and cast support, he said, and if the trade the games, then he would "lend my regulations have to be in broadcast ad- commission means to make disclosure support for doing the next worthwhile vertising. They may have to be in mandatory in broadcast, then, in his thing that can be achieved." However, print," he said, because the commission opinion, the trade commission wants to Commissioner James M. Nicholson dis- might accept a spot that merely advised eliminate the games altogether by mak- agreed with extending the lottery def- the viewer to consult a list of winners ing them "totally impracticable." Those inition, "which clearly [does] not apply," or prizes at his local service station. "I persons interpreting the rules as a as a means of outlawing the games. The think they will be satisfied with 'go to "green -light for games," he said, are rules adopted last week "should meet your nearest dealer for the names of "premature." His company was said .the outright dishonesty and sly decep- all the winners' slogan." to be considering merchandising offers tion which have characterized the games since their inception," However, Mr. Brown was not con- as an alternative. he said. vinced that broadcast is vital to promo- In his dissent Commissioner Elman An FCC official said broadcasters tion. "We haven't tested a promotion termed the commission's action a `'green would probably not incur any liability yet without advertising backup, espe- light," which would give the govern- under the lottery statutes in broad- cially on radio and television," he said, ment's seal of approval to what he casting ads which contain a statement but he noted that his clients have been considered an illegal promotion. The of the odds of winning game prizes. promoting glasses and other premiums commissioner claimed that the trade He said the games currently being pro- for 20 years without TV or radio. commission was initially responsible for moted and their advertisements lack a Glasses cost eight cents a piece, he forcing retailers into the "role of key element in determining a lottery- claimed, and represent a much bigger croupier" by putting an end to price consideration -and added that the re- investment to dealers than games, which competition in the gasoline industry in quired mention of game odds would oost one or two cents a playing piece. the 1960's. "A straight- forward declara- probably not change that situation. Other industry sources were equivo- tion by the commission that these pro- cal on the future use of broadcast. A motional devices are unfair and illegal Clinton Frank picks up trade source in the oil industry believed is all that is necessary to call a halt" to that the games and broadcast advertis- the use of the games, he said. "Vir- JWT's share of Simoniz ing are not compatible, and that many tually everyone would stop using them J. Walter major oil companies have been looking if assured that his competitors would. Thompson, Chicago, is losing its into alternative promotions. Instead of flashing a red light here, or share of Simoniz Co.'s advertising to Clinton E. Frank, also Chicago, agency account executive a even an amber light, the commission An of which has been handling Simoniz's car major oil firm that his client would has given a bright green light to the said wash and waxing centers. The new busi- cope with the new rule, but that it "will continuation of these promotional gim- ness going to Frank represents more cause a great many problems." He said micks." than half of Simoniz's ad budget and his client is considering whether to Commissioner Elman claimed that includes household and automotive pull the games out of broadcast. In the regardless of the rule, "the inherent products. Simoniz's commitments to meantime the rule appears to open the dangers of rigging, game- breaking and radio and TV are estimated to be in possibility using more 60's it is outright fraud will remain." "It (is) of if excess of 50% of its annual necessary to include more mandatory doubtful whether meaningful disclosures ad spending. information in the spots. The executive in advertising are possible or could be The account switch follows the mer- said his client already has "trouble adequately policed by commission," he ger of Norwich Pharmacal Co., parent enough" getting all the mandatory state- said. of Texize Chemicals, and Morton Inter- ments into a 30- second commercial. The advertising of such games "must national earlier this year to form Mor- An official spokesman for Humble almost inevitably be misleading," the ton- Norwich Products. Simoniz will of- Oil & Refining said that "the 60 -day commissioner maintained, because the ficially move under the Texize umbrella proposed effective date authorized by purpose of game promotion is to ineffective Sept. 1. Simoniz sales and the FTC gives us the opportunity to crease store traffic and that is accom- advertising direction are being moved thoroughly study the FTC guidelines plished by emphasizing the prospects from Chicago to Greenville, S. C., for promotion games in service stations of winning a major prize. Commission- where Texize headquarters are located. and supermarkets. Meanwhile we will er Elman also questioned whether it All other operations will be consoli- continue to offer the 'Great Moments is desirable as a matter of policy to dated under the direction of the Green- in American History' promotion at spend taxpayers' funds on government ville office by the first of the year. participating Humble service stations." regulation "of this type of promotional Henderson Advertising Agency of The company, he said, is not consider- gimmick, with its strong appeal to the Greenville will continue to handle the ing any alternative promotions. public's gaming instinct. Everyone Texize line.

BROADCASTING, Aug. 18, 1969 55 How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended August 3, 1969 (net time and talent charges In thousands of dollars) Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1969 1969 ended Jan.1 ended Jan.1- ended Jan. l- ended ended total total 3 3 Aug. 3 minutes dollars Day parts Aug. 3 Aug. 3 Aug. 3 Aug. 3 Aug. 3 Aug. Aug.

Monday- Friday $ 80,4 $ 366.0 $ 10,634.9 78 $ 416.4 2,641 14,175.0 Sign-on-10 a.m. $ - $ 101.9 $ $ 3,438.2 Monday- Friday 69.409.3 851 5,411.7 27,749 196 ,618.2 10 a.m. -6 p.m. 1,395.3 43,691.1 2,434.2 83,517.8 1,582.2 Saturday- Sunday 18,904.0 241 1,850.3 8,688 78,720.1 Sign -on 6 p.m. 656.7 27,996.0 673.1 31,820.1 520.5 Monday- Saturday 414.3 18,816.9 90 1,232.5 2,885 49,389.6 6 p.m. -7:30 p.m. 334.4 9,898.9 483.8 20,673.8 Sunday 70.0 6,043.5 24 456.7 653 16,556.4 6 p.m. -7:30 p.m. 249.6 4,263.0 137.1 6,249.9 Monday-Sunday 197,040.1 441 13,385.6 13,429 543,529.1 7:30 -11 p.m. 3,698.0 147,253.6 4,835.8 199,235.4 4,851.8 Monday- Sunday 14,775.8 95 1,213.1 2,533 29,763.3 11 p.m. -Sign -off 693.8 12,372.6 132.4 2,614.9 386.9

T... -i 57.027.8 5245.577.1 58.776.8 $347.550.1 $8,761.7 $335,624.5 1,820 $23,966.3 58,578 5928,751.7

print media." Mr. Moss noted, however, Moss lauds CBS on cigarette stance that the National Association of Broad- casters "warmly supported" such a ban NBC suggests tobacco makers substitute during House hearings. ads for other products in their TV time ABCs response got harsh treatment. "Mr. Goldenson takes the position that even if the termination of cigarette ad- Senator Frank E. Moss (D- Utah), hav- vertisers, a severe drop in revenue will vertising would `greatly reduce cigarette in the ing received and compared the responses necessarily result in some changes consumption,' he would consider that the of the three networks to his request for program service available to public. ABC had no responsibility to terminate a cessation of broadcast cigarette adver- Therefore, we do not intend to release cigarette advertising unless it were ter- existing tising by Jan. 1, 1970, lost no time in cigarette advertisers from their minated in all news media," Senator issuing a public evaluation of their rel- commitments." Moss noted. "In fact, he is `shocked' by ative merits. In a statement last week, As an alternative, NBC President such `discrimination' as contrary to `fair Senator Moss praised the letter of CBS Goodman suggested, the tobacco corn - competition.' " President Frank Stanton as temperate, panies could use some of their commer- The senator added: " `Discrimination' rational, and "in the highest standards of cial time to advertise other products. and `fair competition' are serviceable broadcaster responsibility"; called the Mr. Goodman noted that most of the slogans. But we are not talking about response of NBC President Julian Good- major companies have acquired "highly slogans. We are talking about the direct man "disappointing," and blasted the diversified products, which are adver- unparalleled impact of the broadcast reply of ABC head Leonard Goldenson tised names, many under different brand media upon the American home. . . . and insensi- as "unresponsive, shallow of which are household words," such as The unpleasant fact is that television tive." Alpo dog foods (Liggett & Myers) and and radio cigarette advertising have Senator Moss said he will ask the Personna razor blades (Philip Morris). been singled out as abominations by FCC to "take note of the discrepancies The NBC letter thus lined up along every major public -health organization among the network responses" and to with a previous ABC letter in rejecting concerned with the hazards of cigarette ascertain whether it has the power to Senator Moss's request for compliance smoking, because they have a direct and "influence" the decisions of ABC and with the tobacco industry's proposed inescapable impact upon young people." NBC to reject Senator Moss's request. plan of early disengagement from broad- As for "Mr. Goldenson's threat to The NBC response came last week; the cast advertising. CBS had indicated it curtail public- interest broadcasting if other two had reached Senator Moss the would comply with the senator's request. cigarette advertising revenues drop," previous week (BROADCASTING, Aug. All three networks have attacked the Senator Moss said, it "is simple black- 11). proposed phase -out as a discrimination mail and not worthy of further com- The senator added that he has asked against broadcasting (BROADCASTING, ment." the Justice Department to "prepare Aug. 11). The senator said NBC's suggestion legislative language" that would facili- Senator Moss said that CBS President that cigarette companies use their time tate the withdrawal of broadcast ciga- Stanton's letter raises "valid questions to advertise other products merits fur- rette advertising and would be "broad which merit response." The senator ther exploration. He also expressed enough to permit tobacco -industry with- agreed with Dr. Stanton that broadcast some interest in an NBC suggestion drawal from print media as well if that advertising revenues should not be trans- that the tobacco firms use their time as later became feasible." ferred to print media, and that Congress "a vehicle for public- service announce- NBC's response, which was delivered should not grant the tobacco industry's ments with the tobacco company being last Monday, said: "Since all program- request for a legislative prohibition "of fully credited as the sponsor of the pub- ing is supported solely by the total rev- any Federal Trade Commission action lic-service message." enues broadcasters can attract from ad- which would require health warnings in However, the senator was disinclined

56 (BROADCAST ADVERTISING) BROADCASTING, Aug. 18, 1969 RCA Vidicons...

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And step up NOTES: types feature sepa ate mesh electrode construction over -all performance with RCA Vidicons -made in the *indicates Type II photoconductor same plant, with the techniques, controls, and quality And, RCA has many other types for industrial, commercial, and assurance checks used to make the Vidicons that gave educational closed circuit TV -such as 4478, 7262A, 7735, 7735A, 8134, and 8573A. us our first close -up look at the moon. Join the Big Phone -In. Call RCA Electronic Components I Harrison, N.J. 1 07029 your RCA Industrial Tube Dis- tributor. He supplies dependable RCA Vidicons - plus technical data in the newly revised catalog CAM -700A. to allow broadcasters to toss the initia- Mr. Hoving also said that when ABC office said they had received no replies tive back to cigarette manufacturers. He "states to you that [it] 'is not in a posi- from publishers to Senator Moss's letter said that whatever other solution may tion to release cigarette companies as requesting information on their policies emerge, "cigarette manufacturers should of Jan. 1, 1970 from advertising com- with respect to cigarette advertising not be forced, by commercial consider- mitments which they have ... ,' it ad- (BROADCASTING, July 28 et seq.). ations, to continue to advertise ciga- mits that more than 40% of the peak rettes on radio and television." viewing -time schedule on the ABC tele- Meanwhile, an intervenor made itself vision network is sold out to cigarette Banzhaf back at FCC heard last week. The National Citizens' sponsors, but does not go on to specify to pull ABC's licenses Committee for Broadcasting told Sen- that all publicly licensed stations affili- ator Moss in a letter that ABC's re- ated with that network will be carrying Anticigarette crusader John F. Banzhaf sponse shared one quality with Senator commercials for a now -known dehabili- III last week asked the FCC to revoke John O. Pastore's (D -R. I.) bill to pro- tator and killer." the licenses of ABC -owned TV stations hibit competing applications at renewal Mr. Hoving and NCCB called for an because the network refused to release time: "They both place the economic investigation by Senator Moss's sub- cigarette makers from their 1970 adver- interests of the broadcasters far ahead committee and the FCC to determine tising contracts. Mr. Banzhaf, executive of the interests of the public the broad- ABC's "fitness" as a licensee and a net- director of Action on Smoking and casters are licensed to serve." work with a "vast hold on the minds Health, was joined by Anthony R. Mar- The letter, signed by NCCB Chair- of millions of American consumers." tin-Trigona, owner of now-dark UHF man Thomas P. F. Hoving, took several The networks had no official corn - WTAF(TV) Marion, Ind., and another general swipes at the networks, but con- ment on Mr. Hoving's letter. As to his broadcasting gadfly, who filed petitions centrated primarily on ABC. Mr. Hoe- claim that more than 40% of peak calling for the revocation of all ABC ing charged that the networks have been viewing time on ABC is sold to ciga- and NBC -owned radio -TV stations for "extremely busy creating a climate for rette sponsors, however, some sources essentially the same reasons cited by even less quality television in the fu- recalled that similar figures had been Mr. Banzhaf. ture," through their statements about published before and had been denied. The tobacco industry last month an- all the effects of a cigarette- advertising ban. In prime time next fall, ABC officials nounced a plan to end broadcast cigarette advertising in "Why, even if there were any substance have said, cigarettes represent 11 min- September 1970 (when most on television on a regular basis, should utes per week out of 152, or about contracts expire), or earlier substance be the first to suffer ?" Mr. 7.2 %. In terms of the complete sched- if the networks released companies Hoving asked. "Can television audiences ule, they say, cigarettes account for from their present commitments. NBC has to bow be led to an even deeper abyss of asinin- about 6% of billings. joined ABC in refusing to release firms ity the one to which we already As of Thursday (Aug. 14), the pressure to the tobacco than Con- their have been led ?" sumer Subcommittee and Senator Moss's from 1970 contracts (see page 56), but CBS has said it would accede if permissive legislation sought by the tobacco lobby is enacted (BROADCAST- ING, July 28 et seq.). .. and another thing about Mr. Banzhaf based his petition on a letter to Senator Frank Moss (D -Utah) from ABC President Leonard Golden - son, rejecting the dropping of cigarette Cowit commercials by the end of this year. Mr. Goldenson said that because of ABC's competitive disadvantage with is NBC and CBS, it would be unable to the release the cigarette makers from their contracts as of Jan. 1, 1970. cast! Calling ABC's action "a flagrant dis- regard of its legal obligations to operate , HENSON in the public interest," Mr. Banzhaf CARGILL, said that 40% of the network's pro- host jected fall programing will be sponsored ç by cigarettes, with the network continuing to "bombard the pubic with a bar- rage of commercials urging consumption of a deadly product solely for the onal HENSON CARGILL is the most exciting new name in both the country purpose of making money." and music world and on the pop scene. "Skip A Rope" was =1 Country Rejecting ABC's contention that the lier single for the year* and rode the top 20 on all POP charts as well. Back- "sudden" nature of the tobacco indus- :ipa- ing him up on COUNTRY HAYRIDE is a cast of 30 regulars, including try's decision to discontinue radio and longtime favorites Bonnie Lou Charlie Gore & The e of / Hometowners / TV advertising left the network unpre- tion Kenny Price / Estil McNew and the Hayride Dancers / Zeke & Bill / pared and in peril of losing substantial ime The Three Ks / The Boyer Sisters and Jeanetta Lunsford. Background revenues, Mr. Banzhaf said that broad- fits. music is by The Hayride Band and The Lucky Pennies. casters had seen the "handwriting on Top name guest stars also appear weekly. Blboard the wall" for the past six months and had anticipated the loss of cigarette A NEW TV I Available as both 30 & 60 minute programs. sponsorship. SERIES! 52 shows: 39 + 13 repeats. In Color, on Video Tape. He also dismissed freedom -of- speech mbassy To see it, call or write: E. Jenny Graff, Vice President for Television, Avco Embassy issues raised by ABC, saying the ciga- 3-5528. Pictures Corp., 1301 Avenue of the Americas, New York, N.Y. 10019. 212- 956 -5528. rette firms had not asked to "speak" and in fact wished not to advertise. As

58 (BROADCAST ADVERTISING) BROADCASTING, Aug. 18, 1969 to Mr. Goldenson's charge that broad- them from contractual obligations and Ad agencies profits up, casting was being discriminated against Congress protects them from antitrust relative to other media, Mr. Banzhaf suits. ABC has refused to permit the AAAA survey finds pointed to the "peculiar effectiveness" earlier termination of cigarette adver- Net profits for incorporated advertising of TV and said that because broadcast- tising. So has NBC, unless the cigarette agencies in 1968 averaged 3.97% of ing operates as a public resource with companies shift their advertising money gross income and 0.76% of billings, up a government monopoly, it must serve to other products or public service an- from 3.57% and 0.69 %, respectively, the public interest. nouncements. CBS has given a qualified the year before, according to the Amer- Mr. Martin -Trigona, who earlier this yes (see page 56). ican Association of Advertising Agen- year went to court charging that ABC In view of the impending disappear- cies. and blocking WTAF(TV)'s ance NBC were of cigarette commercials from ra- For all agencies in the study, in- efforts to obtain network affiliation, oast dio and television, by next September cluding the unincorporated, net profits the two networks as "insensitive, profit - at the latest, the issues with which the averaged 4.33% of gross income as greedy corporate conglomerates," and department dealt in its memorandum to against 3.99% the year before. Their lauded CBS for its "willingness to bow the high court seem moot. profits as a percentage of billings were to the public interest." The department, in arguing that the not given. AAAA sources said virtual- fairness case provides new grounds for ly all of the larger agencies are incor- not granting the tobacco and broadcast- porated and that the profit figures for Cigarette -fairness ing industries' request for review of the incorporated agencies were considered commission order, said that that case "more meaningful." rules termed valid raises no questions not disposed of in The report said 72% of AAAA the fairness case. member agencies increased their bill- It said that in that case as well as Justice Dept. claims ings in 1968. Payroll was, as usual, in the cigarette- advertising ruling, the the biggest expense item, accounting Supreme Court decision broadcaster's obligation to enlighten for 66.16% of gross income of all agen- the public on controversial issues of supports that view cies as compared with 67.06% in 1968 public importance is "triggered " -in -a decline in percentage but not, one case by a political endorsement or In what will apparently prove an ir- AAAA stressed, in payroll dollars. Pay- by a personal attack, in the other by a ments into pension or profit- sharing relevant court filing, the Department of cigarette commercial. Justice last week told the U.S. Supreme plans rose from 1.79% of gross in- "But the important element is not so Court that its decision upholding the come in 1967 to 2.29 %, while rent, much what as FCC's fairness doctrine provides new triggers the obligation lights and other operating expenses re- the underlying obligation itself, and grounds for rejecting pleas for review mained close to 1967 levels. that is the same in both the of the commission's decision applying situations," department said. that doctrine to cigarette advertising. The department made the comment Although the memorandum is con- in response to a request that the high fined to a discussion of the fairness court issued on June 23, as it recessed doctrine decision as it relates to the for the summer (BROADCASTING, June tobacco and broadcasting industries' SPOTMASrIIER 30). The court asked the department appeals, it contains language that could for its views on how the fairness doc- be used by either side in the smoking - trine decision applies to the case in and-health controversy to oppose a Tape Cartridge which tobacco and broadcast interests complete blackout of broadcast men- are seeking to overturn the commis- tion of the issue. sion's ruling requiring broadcasters who "The obligation to present antismok- Winder carry commercials to air anticigarette ing viewpoints arises not because the spots. government as an institution opposes The U.S. Court of Appeals for the smoking but because smoking and District of Columbia upheld that ruling health are matters of public concern in November and the Tobacco Institute as to which, as the court of appeals Inc. and broadcast industry representa- recognized, there is a need for 'facts tives, including the National Associa- and information vital to an informed tion of Broadcasters, asked the Supreme decision to smoke or not to smoke.'" Court to review and overturn that Certainly it provides support for the position of FCC Chairman Rosel H. The new Model lower court decision. TP -lA is a rugged, dependable and However, the case was acquiring a Hyde that, in the event commercials field tested unit. It is easy to operate dated look even at the time the high are banned and antismoking spots are and fills a need in every station using :ourt requested the department's com- broadcast, broadcasters would be obliged cartridge equipment. Will handle all to air the pro- smoking point of view. reel sizes. High speed winding at ments, for by then the commission had 223/" per second. Worn tape in old proposed banning all cigarette adver- Chairman Hyde expressed that posi- cartridges is easy to replace. New or tising on radio or television, unless tion in an appearance last month be- old cartridges may be wound to any ;topped by Congress. fore the Senate Subcommittee on the length. Tape Timer with minute and Consumer, which has led the fight to second calibration optional and Since then, other events have clearly extra. Installed on winder or avail- ban cigarette commercials (BROADCAST- )vertaken the case. Broadcasters, under able as accessory. TP -1A is $99.50. pressure from Congress as well as the ING, July 28) . with Tape Timer $124.50. _ommission, proposed a plan to phase "In other words," the memorandum Write or wire for complete details. nut cigarette advertising over four years. said, "the (commission's] ruling is sim- Then the cigarette companies topped ply an effort to assure adequate and :hat by proposing to drop all broad - fair coverage of an important issue BROADCAST ELECTRONICS, INC. :ast advertising as of September 1970, where, without the ruling, the circum- 8800 Brookville Road when present contracts expire -or by stances are such that only a one -sided Silver Spring, Maryland fan. 1, 1970, if broadcasters excuse presentation will be made."

BROADCASTING, Aug. 18, 1969 59 Can Joe find happiness in a steno pool? Namath pounds keys, Mantle comes calling in TV campaign promoting their employment agency

Behold the typical slice -of -life commercial: A personnel director is seated at her desk, when in walks Joe Namath, star quarterback of the New York Jets. "Joe Namath'! What are you doing here ?" she exclaims. "Just dropped by to see how that typist we sent you is doing," is the deadpan reply. Mickey Mantle, former New York Yankee star, then appears to urge the personnel director to be sure to call the Mantle Men & Namath Girls employment agency the next time she is hiring. Yes, there really is such an agency and such an advertising campaign. Both were announced last week by Messrs. Mantle, Namath, and the three other backers of the agency: George Lois, Ron Holland and Jim Callaway, principals in the New York advertising agency Lois, Holland, Callaway. Lois, Holland, Callaway is creating the advertising campaign, naturally. It includes two other 30- second com- Mantle and Namath mercials, one featuring Joe Namath at Messrs. a typewriter saying "If I was a typist, paper ads and other promotions. Cost way, father of Jim Callaway, will super- I'd make sure I was the best typist you of the introductory campaign was pro- vise daily operations of the agency as ever hired. New York's newest employ- jected by Mr. Callaway to run about president of the employment agency ment agency will send you just that." $500,000. An estimated 65% of the division. Dr. Jacob J. Kaufman, pro- A 10- second and a 20- second com- budget is in television. fessor of economics at Penn State Uni- mercial will also be running on New President of Mantle Men & Namath versity and director of the Institute for York stations in a concentrated two - Girls will be New York State Senator Research on Human Resources has been month effort, along with full -page news- Harrison J. Goldin. William F. Calla- retained as special adviser.

either series or specials of all varieties Feminine hygiene spots Regional advertisers -and place them with group broad- get custom service casters, or with Hughes Sports Network, to remain on NBC if more extensive facilities are needed, NBC -TV has decided not to discontinue Mr. Donnelly said. The client would be BBDO to buy shows, the acceptance of advertising for femi- the sole advertiser of the program in his nine- hygiene products. make spot placements region, he said, and advertising time on Officials said last week the previously in targeted TV areas the station would be bought at rate -card disclosed Sept. 30 cutoff date had been price. rescinded and that NBC would continue "What started the concept," Mr. Don- to accept such advertising, provided it BBDO, New York, last week announced nelly reported, "was that local stations is in good taste, for scheduling between the launching of a new service called are going for more local programing be- 9 6 p.m. New York Time in which provides a.m. and "Selective Networking," cause they make more profits than programs whose audiences are predom- clients with their own television its when taking shows from the network." inantly female. to their shows in regional markets suited BBDO has tested the concept with The decision had been widely pre- needs. one client, Liberty Mutual Insurance dicted since first CBS -TV and then The service is designed for clients Co., with favorable results, Mr. Don- ABC -TV, neither of which had previ- with a high percentage of sales in a nelly said. No other clients have made ously accepted intimate -products adver- small number of large markets across specific commitments yet, he added. tising, reversed their bans a few weeks the U. S., or for regional clients, ex- BBDO's move into local programing ago (BROADCASTING, Aug. 11, 4). Offi- plained David A. Donnelly, vice presi- is similar to other agencies' activities cials said CBS had been thinking of dent and director of sports for TV pro- in syndicating new programs for their doing so anyway, but that its decision graming at BBDO, who was named to clients, including Leo Burnett, Dancer - may have been hastened by the impend- direct the service. Fitzgerald- Sample, Young & Rubicam ing withdrawal of cigarettes from The agency will buy the properties- and others (BROADCASTING, Feb. 24). broadcast advertising. ABC officials said

60 (BROADCAST ADVERTISING) BROADCASTING, Aug. 18, 1969 both CBS and ABC, like NBC, said 1969 produced sales 19% over the same fringe time with that for prime -time their acceptance of such advertising period last year. He said revenues in periods in the 30 markets where Petry would be selective and that the com- both periods were record highs for the reps stations. The faster growth rates, mercials must meet good -taste stand- owned television stations division. Petry said, occurred in the heaviest ards. spot- buying areas of early and late NBC-TV, which started accepting fringe. Audiences, the report pointed feminine-hygiene advertising after the Even with moon special out, in key spot periods are growing at TV commercial code's ban on such July revenues go up a much faster rate (10.5 %) than in commercials was lifted earlier this year, prime time (4.8 %). Also noted: local had decided to stop because of what The NBC-TV network's revenues for news programs are continuing to out- it said were complaints and "uneasi- the first seven months of 1969 rose draw network news shows. ness" among some affiliates. It has had 11.6% above the total for the same Petry said that over-all the viewing two clients in this field, FDS (Femi- period of last year, while CBS -TV's and increases can be attributed to the rise nine Deodorant Spray) and Feminique. ABC-TV's advanced 10% and 6.2% of color, expanded news services, more The Sept. 30 cutoff date had been respectively, according to estimates last attractive syndicated and local program- chosen to coincide with termination of week by Leading National Advertisers ing and natural growth factors. their current contracts. Inc. For July alone, LNA said, CBS -TV's Business briefly: revenues were up 20 %, ABC -TV's Xerox Corp., Rochester, N.Y., through Democratic group seeks 8.4% and NBC -TV's 7.2% for a three - Needham, Harper & Steers, New York, network average of 12.1%-despite ex- will sponsor the Broadway revival, a U.S. consumer agency tensive revenue losses in massive cov- "Front Page," on TV next fall. Net- A task force of 17 congressmen asso- erage of the Apollo 11 moon flight by work for the production starring Rob- ciated with the House Democratic Study all three. LNA did not provide dollar ert Ryan is to be announced. The pro- Group last week issued a report on estimates by network but put the three - gram will be produced by Metromedia consumer affairs that called for the network total at $103,437,000 for July Producers Corp., New York, in associa- establishment of "a separate federal and $920,811,200 for the first seven tion with Plumstead Playhouse. agency devoted exclusively to the con- months. The latter represented a 9.5% Boyle-Midway division of American sumer." gain over the same period of 1968. Home Products, through Kelly, Nason, The report recommended that this LNA's totals differed by less than both New York, has bought time on new agency be directed to coordinate a point from those released earlier by NBC Radio's Monitor. and direct federal consumer policies - the Television Bureau of Advertising as General Mills Inc., Minneapolis, it should be to compiled by Broadcast Advertisers Re- one of which, said, through Needham, Harper & Steers, (BROADCASTING, Aug. 11). "vigorously represent the consumer ports Chicago, will advertise new Bisquick viewpoint before other federal agencies, buttermilk baking mix on daytime net- federal courts and regulatory agencies work and in spot television, beginning in proceedings affecting substantially Warner's moves to K &E in early September. the interests of consumers." and to new ad strategy Kal Kan Foods, Los Angeles, The congressmen also proposed 30 through Honig, Cooper and -oriented legislative actions, A manufacturer of women's intimate Harrington, San consumer Francisco, has renewed including one that would "authorize apparel, Warner's division of Warnaco Animal World for 26 weeks. The show is the issuance by the Federal Trade Com- Inc., Bridgeport, Conn., plans a change from Bill Burrud Productions, Los Angeles. mission of temporary injunctions and in advertising that will shift its em- restraining orders to stop deception in phasis to TV. Coca Cola, through McCann -Erickson, the marketplace." The shift was announced last week both New York, and Interstate Bakeries The seven -page report warned that by Kenyon & Eckhardt, New York, at Corp., Kansas City, Mo., through Dan- "this program is too important and too the same time K &E said it had picked cer- Fitzgerald- Sample, New York, will urgent for further delay. We are in the up the $2 million -plus Warner's ac- sponsor It Was a Short Summer, Char- midst of a consumer revolution which count. Stanley Tannenbaum, the agen- lie Brown, Saturday, Sept. 27 (8:30- confronts the very integrity of the free- cy's chairman of the board, said that 9 p.m. EDT) on CBS -TV. enterprise system." the client and agency "have decided Martinson Coffee division of Beech - The 17 congressmen who participated to explore new advertising approaches Nut Inc., through Lennen & Newell, in preparation of the report comprise which place stronger emphasis on tele- both New York, will introduce Mar - just over 10% of the Democratic Study vision advertising and, as a result, will tinson's freeze -dried coffee to the New Group's membership, which presently give increased service to the company's York market with a saturation radio - numbers about 150 Democratic con- retail accounts." TV campaign next month. gressmen. Of the 17, five are members The business was previously handled of the House Commerce Committee: by Marshman & Co., New York. Rep appointments: Representatives Bob Eckhardt (D- Tex.), KLYD -TV Bakersfield, H. Macdonald (D- Mass.), John Calif.: Peters, Torbert Griffin, Woodward, New York. E. Moss (D- Calif.), Richard L. Ottinger Viewership on rise WORC Worcester, Mass.: H -R (D -N. Y.), and Robert O. Tiernan (D- in fringe periods Rep- R. I.). resentatives, New York. Edward Petry Co. last week released WAJA -TV Miami: Savalli /Gates, New a report that shows TV is increasing its York, for station's Spanish programs. ABC -owned TV sales up 17% consid- audiences in day -part periods WxcL Peoria, Ill.: McGavren- Guild- Sales for the five ABC -owned television ered the most important to spot adver- PGW Radio, New York. stations for the six months ended June tisers and that the fastest climb in KUKA San Antonio, increased 17% over the same peri- viewership is in weekend early fringe Tex.: UBC Sales, 30 New York. od last year. John E. Campbell, presi- time. dent of the station group, said last week The report was based on a compari- KWXY-AM-FM Palm Springs, Calif.: that, in addition, the second quarter of son of tune -in during early and late Advertising Sales West, Los Angeles.

BROADCASTING, Aug. 18, 1969 61 focusOnfinance e

offer of $35 per share, he did gain Bronfman in the struggle, and between Kerkorian gains 1,325,000 shares or 24 %, making him them they control about 21% of the the largest single shareholder in the shares outstanding, compared with Mr. in MGM stock fight company. Kerkorian's 24 %. It was speculated that Mr. Kerkorian Right to the end, when the tender Financier now holds 24% is now in position to make his influence offer expired Aug. 8 on schedule, the compared to 21% held by felt on the board of directors and in opponents fought each other, at times Bronf man and Time Inc. the management that fought him - bitterly. Even after the fight for shares should he so wish. He has repeatedly was apparently over, neither side con- said that he could give MGM better ceded defeat for him by the manage- The management future of Metro - management than the company now ment at MGM. Mr. Bronfman said. Goldwyn -Mayer Inc. remained unclear has. "We are gratified that MGM stock- last week following Kirk Kerkorian's The next largest single shareholder holders representing a majority of the failing bid for 30% of MGM's stock. is Edgar Bronfman, chairman, who outstanding stock have seen fit not to Though the last Las Vegas financier has 900,000 shares, followed by Time tender their stock." did not achieve his stated goal of Inc. with 315.000 shares. Time Inc. But Mr. Kerkorian's group felt that 1,740,000 shares (30 %) for his tender has been closely identified with Mr. they "have gained control" of the corn-

The Broadcasting stock index A weekly summary of market activity in the shares of 86 companies associated with broadcasting. Approx. Total Market 1969 Shares Capitali- Stock Ex- Closing Closing Closing Out zation Symbol change Aug.14 Aug. 7 July31 High Low (000) (000) Broadcasting ABC ABC N 485E 513 5154 76% 49 4,796 247,474 Atlantic States Ind. O 63.E 7 6 1535 6 1,798 10,788 Capital Cities CCB N 26% 29 29 3736 26 5,804 168,316 CBS CBS N 455 47% 4534 5934 42% 25,378 1,145,055 Corinthian CRB N 20% 21 2136 373, 20% 3,384 72,756 Cox COX N 373 -s 39% 38% 59 37 2,891 112,026 Gross Telecasting GGG A 16 16% 15% 2436 15% 805 12,751 Metromedia MET N 19 19 19% 53% 1735 5,507 107,937 Pacific & Southern O 163- 17 1434 2634 1435 1,616 23,432 Reeves Telecom RBT A 1334 153 -.¡ 15% 3534 13 2,253 35,688 Scripps -Howard O 2214 2236 21 3135 21 2,589 54,369 Sonderling SDB A 31% 34 32 47% 3134 985 31,520 Starr Broadcasting O 7 6% 734 735 63{ 338 2,451 Taft TFB N 313 31% 29% 43% 2735 3,437 102,251 Total 61,581 S 2,126,814 Broadcasting with other major interests Avco AV N 24% 26 24% 4934 23% 12,872 318,582 Bartell Media BMC A 13 10% 934 22% 834 2,292 22,003 Boston Herald- Traveler O 32 32 27 71 27 574 15,498 Chris -Craft CCN N 12% 13 12 2434 12 3,201 38,412 Cowles Communication CWL N 113; 11% 1136 1736 10 3,620 41,123 Fuqua FQA N 32% 3236 31 47 31 5,073 157,263 Gannett GCI N 37 3634 3434 42 33 4,738 162,277 General Tire GY N 19 1936 18% 34% 1736 17,914 328,901 Gray Communications O 9 9 9 12% 8% 475 4,275 Lamb Communications O 434 4% 43, 10 4% 2,650 11,263 Lee Enterprises O 1634 16 1634 2134 16% 1,957 31,547 Liberty Corp. LC N 14% 15 15% 23% 14 6,743 103,572 LIN 0 8 834 8 3235 734 1,890 15,120 Meredith Corp. MDP N 35% 36% 3536 59% 3236 2,762 98,051 The Outlet Co. OTU N 18% 1734 17% 3036 17% 1,332 23,763 Plough Inc. PLO N 6036 6035 6036 7234 5736 7,892 477,466 Post Corp. O 1736 1734 1434 40 1436 566 8,207 Rollins ROL N 3474 3434 34 38% 3036 7,981 271,354 Rust Craft RUS A 273< E 2734 26 38% 25% 1,168 30,368 Storer SBK N 2734 27% 2836 62 2436 4,220 120,270 Time Inc. TL N 4136 4436 3934 10036 3636 7,238 283,151 Wometco WOM N 175« 1734 1736 2336 1674 5,680 99,968 Total 139,039 $ 2,662,434 CATV Ameco ACO A 99s 1036 834 14% 7% 1,200 10,500 American TV & Communications O 13% 1335 12% 15 11% 1,775 22,631 Cable Information Systems 0 3?.¡ 334 336 5 2% 955 3,343 Columbia Cable O 9 934 9% 1536 934 580 5,655 Cox Cable Communications O 13 14% 14 21% 14 3,550 49,700 Cypress Communications O 10 1035 1035 23 1036 808 8,484 Entron 0 3% 3% 3% 103, 336 607 2,185 H & B American HBA A 16% 16% 133% 2034 1136 5,016 68,218 Sterling Communications O 6% 6 53/ 1036 5% 500 2,875 Teleprompter TP A 5636 56 49% 7036 46 1,006 50,049 Television Communications O 1234 13 1235 2034 11% 2,090 2,613 Vikoa VIK A 23% 23% 21% 33% 20 1,795 38,772 Total 19,882 5 265,025

62 BROADCASTING, Aug. 18, 1969 pany by a margin of three percentage Meanwhile, the stock of MGM hov- Southem's acquisition of wJRZ Hack- points. ered last week at or above the tender - ensack, N. J. (see page 32), would On Aug. 6 Mr. Kerkorian had in- offer price, closing Aug. 14 on the give it a showcase radio station in the New which, creased his tender offer from 1 million New York Stock Exchange at $38. York metropolitan area, to 1,740,000, for which he borrowed he said, "is important in dealing for advertising contracts in for $62 million. This move brought MGM Expansion is the word New York to court to supplement its complaint our other outlets." for an injunction (BROADCASTING, Aug. at Pacific and Southern Arthur H. McCoy, president, in corn - paring the company's increases in tele- 11) against Mr. Kerkorian's Tracy In- Shareholders at the annual meeting of vision revenue for 1968 over 1967 with vestment Co.'s tender offer. MGM the Pacific and Southern Broadcasting the recently released FCC figures claimed that under the rules of the Co., New York -based group owner, (BROADCASTING, Aug. noted that Securities and Exchange Commission, were told last week that the company II), the company was "well ahead" of the collateral valued at five times the loans has taken its first steps into film pro- national average in most categories. used in the tender offer must be posted. duction with "Taj Mahal," shot on lo- Mr. Kerkorian had posted collateral cation in India and now being finished He said that while the national aver- worth about one -and -a -half times the in England. age increase for local television adver- loans from foreign banks. The judge DeSales Harrison Jr., chairman, said tising was 24 %, the company's increase ruled that MGM had presented "no the film would be shown on the com- was 32 %. He also said that the in- persuasive authority" that Mr. Ker- pany's television stations in Honolulu crease for total revenues from television korian had violated SEC rules when (lcHoN =rv) and Atlanta (WQxl -TV) late was 13.8% nationally, as compared he arranged for his loan. MGM law- in the fall, and subsequently placed with the company's 19 %. yers said they would appeal the de- into syndication. In a proxy statement giving notice cision. Mr. Harrison said that Pacific and of the annual meeting, the annual sal-

Approx. Total Market 1969 Shares Capitali- Stock Ex- Closing Closing Closing Out ration Symbol change Aug. 14 Aug. 7 July 31 High Low (000) (000) Programing Columbia Pictures CPS N 31% 31% 29% 42 25 5,863 172,138 Commonwealth United' CUC A - 836 8% 24% 8% 12,428 100,915 Disney DIS N 80% 81 75% 86% 69% 4,381 331,861 Fi l m ways FWY A 25% 26% 23% 38% 19% 1,219 28,342 Four Star International O 5 5 4% 10 3% 666 3,164 Gulf and Western GW N 20% 21% 20% 50% 19 16,426 338,376 Kinney National KNS N 24% 25% 22 3934 19 5,940 130,680 MCA MCA N 24% 26 23% 44% 23% 8,059 200,186 MGM MGM N 38 34% 33% 4435 25 9,762 193,027 Transamerica TA N 28% 27% 24% 38% 23 61,869 1,536,826 Trans -Lux TLX A 23 24% 24% 58% 21% 979 23,985 20th Century -Fox TF N 19% 20% 1835 41% 16% 8,155 150,868 Walter Reade Organization O 8% 10 8% 15% 8% 2,083 18,226 Wrather Corp. O 9% 9% 935 23 8% 1,760 16,720 Total 135,590 S 3,245,314

Service John Blair BJ N 20% 20% 19% 281/' 17% 2,265 43,601 Comsat CQ N 46% 48% 45% 55% 41% 10,000 457,500 Creative Management O 13 1331 13% 2034 1,020 13,770 Doyle Dane Bernbach O 22 22% 22 32% 21% 2,104 46,288 Foote, Cone & Belding FCB N 12 11% 11% 15% 11 2,147 24,905 Grey Advertising O 15 14% 14% 18% 13 1,163 16,864 Movielab MOV A 8 834 8 14% 734 1,407 11,256 MPO Videotronics MPO A 9% 10% 8% 22% 8% 548 4,450 Nielsen O 29% 29% 28% 3734 28% 5,240 150,650 Ogilvy & Mather O 20% 19 20% 35 17% 1,090 22,192 Papert, Koenig, Lois PKL A 15% 16% 16% 30% 10% 721 11,716 J. Walter Thompson O 29% 30% 24% 41 24% 2,778 69,006 Wells, Rich, Greene O 10% 934 9 18 8% 1,501 13,509 Total 26,744 S 885,707

Manufacturing Admiral ADL N 15 15% 1534 21% 14% 5,110 79,205 Ampex APX N 3835 3834 3834 44% 3234 10,571 406,984 General Electric GE N 82% 84% 8634 98% 83 91,025 7,839,073 Magnavox MAG N 45% 45% 42% 56% 41 16,561 599,702 3M M M M N 105% 104% 02 112% 94 54,388 5,547,576 Motorola MOT N 126% 122% 19% 13334 102% 6,148 736,223 RCA RCA N 36% 37% 39% 4831 3535 62,713 2,453,333 Reeves Industries RSC A 5% 59.8 5% 10% 4% 3,437 20,072 Visual Electronics VIS A 13 1436 12% 37 12 1,326 16,907 Westinghouse WX N 54% 56% 56 71% 53% 38,647 2,164,232 Zenith Radio ZE N 40 40% 4035 58 35% 18,935 766,868 Total 308,861 $20,730,175

Grand total $29,915,469

Standard & Poor Industrial Average 102.45 103.09 100.48 116.85 89.48

N -New York Exchange Shares outstanding and capitalization as of July A- American Stock Exchange Trading temporarily suspended 0-Over the counter (bid price shown)

BROADCASTING, Aug. 18, 1969 63 aries of Mr. Harrison, Mr. McCoy and Livingston Oil Co., Tulsa, Okla., owner plans international distribution of its Kent Burkhart, vice president, were of group CATV operator Gencoe Inc., properties, has negotiated the rights to listed as $55,000 each for Mr. Harrison reported increases in revenues and net plays including Golden Rainbow, Zorba and Mr. McCoy, and $43,376 for Mr. income for the fiscal year. Livingston and Promenade. Burkhart for the year ended Dec. 31, president Wayne E. Swearingen said the Wrather Corp., Beverly Hills, Calif., 1968. As of Jan. 1, 1969, the salaries company's CATV division accounted for has revised the registration statement of both Mr. Harrison and Mr. McCoy 19% of the past year's revenues -$3.7 it filed with the Securities and Exchange increased to $75,000. The salary million from $3.1 million the year were -up Commission five months ago (BROAD- executive vice pres- before. of John O. Gilbert, CASTING, March 31). The number of ident who joined the company last May, For the year ended May 31: shares being offered for public sale has was put at $62,400 a year. Earned per share $0.50 $0.27 been changed from 500,000 to 300,000 As of last July 10, the statement Revenues 19.902.019 18,671.533 and the offering price has dropped from Mr. held 193,039 shares Net income 2,899,021 1,536,067 said, Harrison Average shares $20 to $9.75 per share. Wrather proper- of common stock, representing 11.8% outstanding 5,833,094 5,810,090 ties include the Disneyland hotel, Ana- of shares outstanding, his wife held MCA Inc., New York, television and heim, Calif., and the Lassie and Lone 187,580 shares (11.5% ), and Mr. Mc- motion picture producer and entertain- Ranger television series. Proceeds of sale Coy 185,158 shares (11.3 %) . Another ment firm, reported reduced profits on will complete construction on the Disney- by 8,099 shares (0.5 %) are owned higher sales for the six months ended land hotel, pay off promissory notes Mr. McCoy's wife, with Mr. McCoy June 30: and initiate a proposed Lone Ranger holding an irrevocable proxy to voting 1969 1968 fast -food franchise operation. the shares. Earned per share $1.02 $1.16 of Revenues 129,834,000 111,388,000 In addition to Mr. McCoy and Mr. Net Income 8.145,000 9,046,000 Knight Newspapers Inc., Akron, Harrison, members of the board re- Shares outstanding 7,981,876 7,524,108 Ohio, group newspaper publisher and elected at the meeting were James G. broadcaster, reported net income of Rogers, Heywood Fox, Thurston Twigg- New business brightens $6.394 million or $1.26 per share for Smith and William M. Weilbacher. the six months ended June 30 vs. Mr. Rogers and Mr. Fox are general Grey agency first half $2.478 million or 44 cents per share partners of Fox, Wells and Rogers, Grey Advertising, New York, has re- for the same 1968 period. Knight, which went public 22, was Stamford, Conn., a private investment ported a 12% increase in billings and April listed last week on the New York Ex- firm. a 24% gain in net income for the first Stock change under the ticker symbol KNI. Mr. Twigg -Smith is a publisher half of 1969. Grey President Edward and Mr. Knight Newspaper has substantial inter- and businessman in Hawaii, H. Meyer said the agency had its best and direc- ests in WAKR- AM-FM -TV Akron, Ohio; Weilbacher is vice president new business start "in many years." Walter Thompson KBOX-AM-FM Dallas, and WONE Dayton, tor of research at J. He cited these additions: Chris Craft Ohio. Co., New York. Industries, Drake Bakeries (Division of -FM The company also owns WQxI -AM Borden Inc.), Gillette's foamy shaving Wometco Enterprises Inc., Miami, -AM -FM Cincinnati. Atlanta and WSAI cream, Shurtenda division of Hardee's diversified company and group broad- Foods Systems and Newport cigarettes, caster, has acquired Compo Photo Company reports: among others. "Laboratories, New York, for an undis- Communications Corp., He said Grey's computerized cost closed sum. Compo prints, processes Combined and enlarges black and white photo- owner of KYCA Prescott, KYUM control system also contributed to the Phoenix, graphs and provides photostatic serv- and KTAR- AM -FM -TV Phoenix, agency's "increased ratio to billings" Yuma Wometco also announced it has outdoor advertising com- and that the acquisition of Reilly Bird ices. all Arizona; to the ware- magazines, and a Muzak fran- Agency, Detroit, added $2 million in agreed purchase former panies; house of New York's Metropolitan chise, reported increases in gross rev- billings through J. L. Hudson depart- income for the six months ment stores and several other accounts. Opera to centralize all of its New York enues and net photographic activities. ended June 30: Last week Grey also declared a reg- 1969 1968 ular quarterly dividend of 121/2 Transamerica Corp., San Francisco, Earned per share $0.34 $0.23 cents Gross revenues 7,276,124 4.178,679 a share payable Sept. 15 to stockholders parent of United Artists Corp., has de- Net income 472,591 320,198 of record Sept. 2. clared a regular quarterly dividend of Harris Intertype Corp., Cleveland, own- For the six months ended June 30: $1.121/2 per share on 41/2 % convertible er of broadcast equipment manufac- 1969 1968 preferred stock, payable Sept. 1 to Co., reported record Earned per share 0.62 turer Gates Radio Gross billings 949 stockholders of record Aug. 15. income for the year ended 93,442 84,691151 sales and net Commissions and Fischbach and Moore Inc., New 30: fees 13.944,645 12,809,513 June Pretax income 1,560,666 1,317.772 York, electrical installation company in 1969 1968" Net income 742,666 579,772 Earned per share $3.20 $2.68 broadcasting and other fields, last week Net sales 339,346,000 292,904,000 Pretax income 41.555,000 32,832,000 reported gross income and earnings for Net income 20,125,000 16.468,000 Financial notes: nine -month period ended June 30 were Average shares outstanding 6,284,416 6,147,919 CBS Inc., New York, has declared a higher than any corresponding period *Restated to include RF Communications dividend of 35 cents per share on corn- in company's 51 -year history. Gross in- Inc., merged In February 1969, on a pool - mon stock, payable Sept. 12 to stock- come was $154,338,085 and net in- ing-of- interest basis. holders of record Aug. 29, and a divi- come was $2,974,708, or $1.20 per Trans -Lux Corp., New York, TV film dend of 25 cents per share on preferred share. distributor and theater owner, reported stock, payable Sept. 30 to stockholders General Telephone & Electronics record gross revenues, up 42 %, and net of record Aug. 29. income, up 34 %, for six Corp., New York, has reported that its operating Metromedia months ended June 30: Inc., New York, has Sylvania Electric Products Inc. sub- 1969 196 formed Metromedia -on- Stage, a subsidiary had net income of $13,217,000 Earned per share $0.76 $0.47 division of its Metromedia Music di- on revenues of $420,392,000 for the Revenues 6,036,693 4,247.202 Net income 805.400 385,774 vision, to represent authors for leasing first half of 1969, compared to net in- Notes: 1969 net income includes extraordi- performing rights of shows to theatrical come of $13,047,000 on revenues nary gain of $290.000 or 25 cents per share of from sale of Florida hotel properties. groups. Metromedia -on- Stage, which $409,000,000 for the first half of 1968.

64 (FOCUS ON FINANCE) BROADCASTING, Aug. 18, 1969 fqnlpm e nt8 fng i n e e l ing

White House acts on a domestic bird Special committee includes Rosel Hyde; Clay T. Whitehead will head the group

The White House working group that pected to attend the Friday meeting. power from 1,410 kw to 2,755 kw and will review all aspects of the domestic Bernard Strasburg, chief of the com- increase a directional antenna height of communications satellite issue was be- mission's Common Carrier Bureau, was 740 feet above average terrain to a ing assembled last week, in preparation also scheduled to attend the meeting nondirectional antenna height of 1170 for its first meeting, scheduled for with Chairman Hyde. feet above average terrain. Friday (Aug. 15). Still to be named were representatives The group is being put together by of the Departments of Commerce and Dr. Clay T. Whitehead, a White House Transportation. The Post Office Depart- Troubled ATS bird aide with responsibilities in the commu- ment will have an observer present, may yet function for TV nications field, who will serve as chair- Robert Scherr, of the transportation man of the group. division of the general counsel's office. The fifth in a series of application - Others who have been named as of Creation of the committee, plans for technology satellites (ATS) was in vir- Thursday are FCC Chairman Rosel H. which were disclosed last month tually synchronous orbit late last week Hyde, Dr. Russell Drew, technical as- (BROADCASTING, July 28), means a delay but still in trouble. The spacecraft, after sistant to Dr. Lee A. DuBridge, the of at least two months in final FCC initially tumbling following launch president's science adviser; Dr. Thom- action on policy governing the establish- Aug. 12 from Cape Kennedy, has been ment of a domestic communications stabilized but is spinning incorrectly. satellite system. Space engineers were hopeful, however, The White House, in creating the that they can reverse the spin. committee, has stressed the administra- The ATS -5, as it is now identified, tion's concern that the best possible was over India late in the week in an choice of system be made. The corn- orbit that carried it to an apogee of mission's responsibility and authority 22,927 miles above earth and a perigee in the field are not questioned, but the of 22,221 miles. It is reported drifting White House feels the administration westward at the rate of 400 miles a day. has a large stake in the system that is ATS -5 is scheduled to be stationed established. above the equator about 1,100 miles Dr. Whitehead, in informing the west of South America. commission of plans for the committee, Among the experiments planned is said it would complete its work and the simultaneous transmission of TV, submit its findings by Oct. 1. telegraph and data on a multiple access basis using frequency- division multiplex WSBK -TV can move modulation (FDM). Also to be tested are voice circuits using this system. its transmitter The communications experiment will The FCC has given New Boston Tele- use 24,000 me for transmission and vision Inc. a construction permit to move 6,000 me for reception and will test the its WSBK -TV Boston transmitter and an- satellite's ability to act as a com- tenna to a nearby Boston antenna farm. munications relay between earth sta- The commission action last week waived tions in widely scattered parts of the spacing requirements. New Boston is a world. Although the FDM method of trans- Dr. Whitehead subsidiary of Storer Broadcasting Co. The waiver was needed, the commis- mission has been used in other ATS as Moore, of the Council of Economic sion said, because WSBK -TV's proposed experiments, this is the first use from Advisers; William Morrill, deputy di- transmitter site is 72.9 miles from the a satellite that is being stabilized by rector for programing, National Securi- noncommercial WEDN(TV) Norwich, gravity gradient means. To keep the ties Division of the Budget Bureau; Conn., site, 2.1 miles short of the re- ATS -5 in the proper attitude toward Colonel Ward T. Olsson, Air Force quired 75 mile spacing. earth, four booms, capable of being ex- satellite communications specialist, on New Boston said the eight -mile tended to 124 feet, will be deployed. detail to the Office of Telecommunica- southwest move will not adversely ef- Each boom is tipped with an eight - tions Management as special assistant fect WEDN's service and that, because pound mass. The earth's gravity pull to the director; Donald Baker, of the of WSBK -TV'S intensified signal, there on these tips is expected to help keep Department of Justice's antitrust divi- will be a gain in service in areas of po- the satellite in the proper attitude. sion; and Dr. Willis Shapley, associate tential image interference and in areas Among other experiments: Aircraft - deputy administrator of the National where there is no interference. to- aircraft control communications via Aeronautics and Space Administration. New Boston requested the move be- the satellite on 15.5 gc and 16.5 gc Dr. Whitehead's office said that Rich- cause of heavy financial losses incurred bands; this could also be useful for ard McLaren, chief of the Justice De- at the present site. The proposed aircraft and ship navigation and loca- partment's antitrust division, was exchange would increase wsBK -TV's visual tion. The ATS also carries instruments

BROADCASTING, Aug. 18, 1969 65 to measure magnetic and electrical Keeping an eye on cable TV cations are clearly not mutually exclu- properties, particles and radiation at sive. The commission said Metromedia orbit distances. Advanced Research Corp., Atlanta, has seeks only renewal of operating author- Westinghouse Electric Corp. divisions introduced a system of automated ity for the existing facilities of WNEW are participating in the gravity -gradient equipment for the monitoring of CATV and concluded that TV Cable has no stabilization, environmental measure- systems. Called the Performance Moni- standing to challenge the renewal. ment and communications experiments. toring System (PMS), it includes monitoring devices, telemetry and receivers, Technical briefs: signal carriers and display panels. Re- Radiation level of 0.5 Minus crystal SCA Services Co., Port mote monitors situated at strategic Washington, N.Y., announces a crystal - is set by committee amplifier locations through the cable less SCA fixed frequency tuner for FM TV distribution system continuously stations. The FMX -1 uses varactor Radiation standards for color and black - analyze signal quality and transmit data main channel tuning in conjunction and- white TV sets of not more than 0.5 -including location -to a centrally-lo- with zener stabilized power supply and miliroentgens per hour at any point cated display panel. The telemetry data balanced amplifier AFC circuits. Among about two inches from the exterior of is transmitted back to central control features is noiseless muting through the the set have been adopted by a tech- point by wire. use of an electro- mechanical tuned reed - nical advisory committee. switch. Price is $100 in quantities. The 13- member committee, which Double duty CCA Electronics Corp., includes Harris O. Wood, of Philco- 1130 kc overlap flap Gloucester N.J., announces the Ford Corp., Philadelphia, adopted the City, FM -10DS, a direct FM exciter for si- proposals last week. They now go after leaves FCC unmoved multaneous stereo and editorial review and legal consideration SCA operation. The FCC has denied a petition by Equipment incorporates seven transis- to Chris A. Hansen, commissioner of TV Cable of Waynesboro Inc., tors and three tubes, is to achieve the environmental control administra- said Waynesboro, Pa., requesting that the optimum reliability and performance tion, and finally to Robert H. Finch, commission deny or designate for hear- and to eliminate problems of high pow- secretary of health, education and wel- ing Metromedia Inc.'s license renewal - fare for approval. er transistor drift, expense and spurious application of WNEW New York. In emissions. The new proposed standards would the action, the commission same denied Appoints Tea Television Equipment become effective Jan. 1, 1970, following TV Cable's petition for consolidated publication in Associates, Bayville, N.Y., as broadcast the Federal Register, and action on its to deny with would petition dealer for professional microphones apply to all TV receivers manu- Metromedia's pending application for factured after made by Sennheiser Electronic Corp., that date. Under a three - extension of the completion date for phase program, the standards New York, is being announced today become construction of a new WNEW trans- progressively more stringent; (Aug. 18). Thomas Schillinger, presi- at first mitter site. the sets would have to meet the 0.5 dent of Sennheiser, and Bill Pegler, mr /hr limitation even where line volt- Metromedia had requested denial of TEA director, said broadcasters are ages are unusually high and where all a TV Cable application for a new being offered a 10 -day evaluation of the controls are at maximum voltage. By daytime AM at Waynesboro alleging equipment. The microphones are in net- June 1 next year, the standard would that TV Cable's proposed operation work use for studio and remote pro- have to be maintained even though the would cause prohibited contour over- duction and newsfilm. set owner might readjust controls that lap with Metromedia's proposed opera- GE projector The first General Elec- would permit maximum radiation, and tion from the new transmitter site tric color video projector (PJ -400) to by Jan. 1, 1971, the standard would granted Metromedia April 3, 1967, the come off the production line and placed have to be met even though components commission said. into its shipping crate for station de- or circuits fail, permitting maximum TV Cable's application for a new livery is going to Metromedia's WNEW- radiation emission. class II station on 1130 kc is mutually Tv New York for studio productions The latest maximum radiation stand- exclusive with an application by Green- and audience display. Metromedia or- ard for TV sets was adopted after the castle Broadcasting Co. for the same dered four projectors for its stations. technical advisory committee considered frequency in Greencastle, Pa. WNEW The next will go to KTTV(TV) Los An- comments to the initial proposed stand- is a class I -B clear channel also on geles. The projector uses a single -gun, ards issued in June. This had suggested 1130 kc. light value approach for color pictures the 0.5 mr /hr standard to become ef- In the designation order denying as large as 15 by 20 feet. fective Jan. 1, 1970, but would have Metromedia's petition to deny TV Ca- Color film processor Terminal Data required TV set manufacturers to meet ble's application, the commission con- Corp., Los Angeles, has introduced a a 0.1 mr limitation 1, /hr by July 1971. cluded that the TV Cable proposal second low -cost portable color film Industry objections to the 0.1 mr /hr involved no prohibited overlap with processor for 16mm Ektachrome film. standard were based on two counts: proposed WNEW operation. Metrome- The new Colormate ME -4 16/30 is a there is no way known at the present dia has since filed a petition for recon- compact unit that will process 30 feet time to limit radiation to the 0.1 mr /hr sideration alleging that the per minute. TDC also has a Colormate standard, and there are no instruments commission erroneously concluded that there 16/15, which processes 15 fpm. that are capable of measuring down to would 0.1 mr /hr. be no prohibited overlap. Meanwhile, the proposal of Under- The commission decision by Acting Learning insurance via EVR writers Laboratories to impose 0.5 mr/ Chairman Robert T. Bartley, Commis- New England Life Insurance Co., Bos- hr at two inches from set under various sioners Robert E. Lee and H. Rex Lee ton, and CBS Electronic Video Record- conditions effective Sept. 1 has been with Commissioner Kenneth A. Cox ing Division, New York, announced postponed. Manufacturer's representa- dissenting, termed TV Cable's petition agreement last week for the initial con- tives will meet with UL later this month to deny WNEW'S renewal "without version of some 300 video -tape learning or next. Manufacturers objected that merit" stating that TV Cable does not programs to EVR. The insurance com- the deadline for meeting the UL stand- contend that the present operation pany also effected an agreement with ard didn't allow for lead time in manu- would cause prohibited overlap with its Motorola for installation of EVR play- facturing and testing TV receivers. proposed operation and the two appli- ers in its agencies.

66 (EQUIPMENT & ENGINEERING) BROADCASTING, Aug. 18, 1969 PMMmotïon

New locale for Lowenstein Larry proposed by Joseph N. Cooper, account How broadcasters Lowenstein Inc., public relations firm, executive, Needham, Harper and Steers, will promote 50th and its affiliate, Mathison /Ress Inc., New York. WPtx's vice president for both New York, have moved from 554 community affairs, Richard N. Hughes, de- Nearly 1,700 stations have officially Fifth Avenue to 200 Madison Avenue, then set up a telecast presentation on cided to participate in next year's cele- Room 1205. the station on July 13, and wPlx also bration of broadcasting's 50th anniver- Puzzle promotion Harold Golden Pro- contributed $3,000 toward the estab- sary, the National Association of Broad- lishment of a fund. casters said last week. ductions, New York, is distributing to Puzzle, a televi- Film on WGN WGN Chicago current- The results of a questionnaire sent to stations The Picture audience -promotion game. Mr. ly is road -showing a new 25- minute nearly 3,000 stations by NAB's public- sion color film, "The 720 in 17 relations department indicate that Golden, who was president of ABC Story," cities of the S. and where the ra- 64.2% of respondents plan to partici- Films before he set up his own organi- U. Canada will with 260 dio station obtains business. In produc- pate during the entire year and 28.6% zation, supply stations puzzles a year (10 film slides to a puz- tion eight months, the film is purposely will participate during specified periods "soft- sell" so as to double in- throughout the year. The remaining zle) to be used throughout the program- on the in stitutional 7.12% either were undecided or de- ing schedule conjunction with cash program circuit of clubs, prizes to viewers judging correctly the schools, etc. clined to answer the question. person, place or thing that is depicted Of the 2,914 member stations sur- Yes, indeed KPLR -TV St. Louis has de- in the puzzle. veyed, 1,671 or 57.3% returned the signed a contest for the advertising questionnaire. On the road A wptx(Tv) New York - community in which the male time - The questionnaire results also pro- promoted suggestion that a new Muse- buyer with the best impersonation of duced requests for more than 21,000 um for Black History and Culture be comedian W.C. Fields will win a color "broadcaster rose" plants. In order to created in Manhattan is taking hold, television set. A drawing will be held obtain rights to the rose, 10,000 re- wplx officials note. A feasibility confer- to permit local female timebuyers a quests were required. The plants-never ence has been scheduled Sept. 10 at chance to win prizes too. The promo- before marketed and available only Washington Square College (New York tion is tied in with KPLR-TV'S "W. C. from broadcasters during 1970 -are University) to develop plans and scope Fields Film Festival," running Aug. among the key promotional materials to of the project. The museum was first 18 -29. be used in next year's celebration. Sev- eral suggested promotions-all of which were said to have received good support from NAB members -will center around various kinds of flowers (BROAD- CASTING, Aug. 4). Other survey results showed that 1,078 stations will participate next year both on and off the air; 545 on -air only, and one station said it will participate off -air only. Over 500 stations indicated New Houston Fearless that their personnel will make speeches during the year in connection with the Mini -Color Processor celebration; about 400 plan to air special programs and features other than costs less than $10,000 spot announcements; and, in responses to separate questions, about 300 said they would conduct contests, open with houses, or tie -in promotions adver- "Mini" means small, or compact. And Mini -Color is all of that -in tisers and other groups. size and price. "Color" means it processes every type of Ektachrome color film including the new "Super 8" and 16 mm film. Promotion tips: Mini -Color is a totally new dimension in compactness, rapid access, Hurricane watchers Wcss Miami and operational simplicity and rock -bottom cost. American Oil Co. are distributing the Amos Rutledge Hurricane Tracking Also available: COLORMASTER TV NEWS COLOR FILM PROCESSOR. Chosen for Map with safety instructions and pre- precision high -volume production by more than 90 TV stations coast cautions in case of tropical storms. to coast. Basketball in the summer WvoN Chi- cago is running its third annual summer basketball clinics in urban areas with 5,000 youngsters taking part. HOUSTON FEARLESS more than CORPORATION compete for 15 scholarships send for They EE 11801 W. Olympic Blvd.,Los Angeles, Calif. 90064 worth $1,000 each that the station free brochures offers in cooperation with air sponsors. Sister outlet WNOV Milwaukee is hold- WORLD'S LARGEST MANUFACTURER OF FILM PROCESSING EQUIPMENT AND TV BROADCAST EQUIPMENT ing similar clinics there this summer.

BROADCASTING, Aug. 18, 1969 67 fatesSfatunes ®

Broadcast advertising veloper and producer. Stewart M. cy's Detroit office. Birbrower, VP and art supervisor at Madeline Schreiber, research director, Kevin J. Clancy, senior associate re- Papert, Koenig, Lois, New York, joins Robert E. Eastman & Co., New York, search director; Charles W. Healy, copy K &E there as art director. Rupert F. joins WMCA there in same capacity. and J. supervisor, and Jerry Gerber, associate Johnsen Anthony Parisi named Gerry Mulderrig, sales manager, Metro creative director, BBDO, New York, co -group heads at K &E, New York. TV Sales, New York, joins Tele -Rep elected VP's. Kenneth S. Olshan, president, Olshan, Inc. there in newly created post of na- G. Donald Wilson, product manager for Smith & Bould, New York, joins Rock- tional sales manager. Sprite, named to newly created position well, Quinn & Wall Inc., same city, as Hal Mayfield, regional sales manager of of sales promotion manager for adver- VP and management supervisor. WFAA -TV Dallas -Fort Worth. appointed tising and sales promotion unit of Coca - Jack Ackerman, with WEEF -AM -FM to newly created post of national sales Cola USA, division of Coca -Cola Highland Park, Ill., appointed sales manager. Co., Atlanta. Peter S. Sealey, formerly manager. Harry M. Ellsworth, with McCann - with McCann -Erickson and Interpublic Erickson, New York, appointed direc- of Co.'s, New York, Vernon L. Goodwin, sales manager, Group both suc- tor of advertising and sales promotion Wilson WEZE Boston, elected VP. ceeds Mr. as product manager for Tootsie Roll Industries Inc., Engle- for Sprite. David D. Ryus, director of internation- wood Cliffs, N.J., replacing Albert H. Richard D. Fadell, al publishing investments, Time Inc., Lewis, who leaves to enter into his with Mike Fadell New York, joins Sullivan, Stauffer, own business. Advertising Agen- Colwell & Bayles there as senior VP for administration. Kenneth Wright and Victor Shaner, ac- cy Inc., Minne- count supervisors with Leo Burnett Co., apolis, named VP Martin K. Speckter, president, Martin Chicago, named VP's. in charge agen- K. Speckter Associates Inc., New York, of James S. Morgan, regional manager for cy's Junior Auc- joins Clinton E. Frank Inc. there as Time-Life Productions in Detroit, ap- tion division, VP and account supervisor as part of pointed sales manager of WWJ-AM -FM. merger of two companies. Davis which produces B. that city. Junior Auction. Ault, VP and account supervisor, Clinton weekly TV series E. Frank Inc., Cincinnati, joins agency's Alan W. Goldman, Dan R. Hulbert Mr. Fadell for children. Chicago office as VP- market planning and Richard Schoch, senior VP's with for Motorola personal electronics prod- Compton Advertising Inc., New York, John Considine, market research ad- also named associate creative directors. ministrator for Colton division of ucts. George Greanias, research director, Allen, Anderson, Niefeld & Bill McRae, VP and sales manager Gillette Co., Boston, joins W. B. Doner Paley, Chicago, joins Market Measurements with H -R Representatives, New York, & Co. as corporate director of research Inc., research division named sales manager for WDVR(FM) for agency's Detroit and Baltimore of- of Clinton E. as Philadelphia. fices. Frank Inc. there, research supervisor. Mick Paul Noel Fauteck named president of James P. McCann, general sales man- Schalbuch, formerly with sales department, KOA Wylde & Co., agency in Chicago. ager for wPtx(Tv) New York, elected Denver, rejoins KOA as Hugh S. VP in charge of sales. sales manager. Wallace, with RKO Radio Paul Baker, Representatives Inc., New York, ap- Charles B. Jones, with Kenyon & Eck- account executive for KSPO pointed general Spokane, Wash., named sales manager sales manager of RKO hardt, Chicago, named VP and manager General's WOR-FM, that city. of agency's Chicago office. Paul Sims, for KBIQ(FM) Edmonds, Wash. C. Daniel Mollo, account supervisor with K &E, New Clifford W. Hankie, account executive with Tatham -Laird & Kudner, New York, named VP and York, resigns to start his own business, in New York office of N.W. Ayer & general manager P. A. Sims Inc., marine -products de- Son, elected VP and manager of agen- of agency's sales promotion division. Robert Wilvers, senior partner with Jack Tinker & Partners, New York, joins Scali, McCabe, Sloves Inc. there as VP and art supervisor. /i'/ore than a decade oi l.onelructive Service Derrick O'Dea, VP and management representative with Norman, Craig & Kummel, New York, joins Doyle Dane to eroaica3teri and the groaalcadting indu3try Bernbach there as VP and management supervisor. Hugh Robertson and Lewis Ambrose, I®WARD E. STARK both with Sony Corp. of America's VTR division, Long Island City, New York, appointed Midwest regional Brokers -Consultants sales manager, video products, and video products district sales manager for Northern Illinois and Wisconsin, EAST 58TH STREET NEW YORK, N. Y. 1212) 50 3S5-0405 respectively. They will be headquartered in Sony's central regional office in Rose- mont, Ill.

68 BROADCASTING, Aug. 18, 1969 Stuart J. Sawdon, with Frank B. Sawdon revenue tu id business analysis, ABC, Cincinnati, joins wl- rrN -ry Huntington, Inc., New York, elected VP. New York. He is succeeded by P. W. Va., as news director. l'homas Van Schaick, formerly super- James E. Fuller, director of personne!; Ken Marvin, formerly with wuR Ncw visor of revenue analysis at ABC. Fred- Donald L. Potter, account manager, York and KARC Los Angeles, joins KFRC ric W. Assis, captain in U.S. Army, and Arthur X. Tuohy, copy supervisor. San Francisco as newsman. with Ketchum, MacLeod & Grove, New joins ABC -TV, Ncw York, as program Don Perkins, formerly with Dallas Cow- York, elected VP's. attorney in business- affairs and contracts department. boys football team. joins CBS -TV for Karl Meek, general sales manager, special assignments in 1969 National WKEE Huntington, W. Va., joins WHTN- Wendell Doss, with Harry S. Hyett Co., Minneapolis, Football League coverage. TV there as local sales manager. station representative, joins Chicago office of Blackburn & Co., Dick Bay, sports director. KGNC- AM -FM- and account super- Donald Ingram, VP as station broker. Tv Amarillo, Tex., joins WLWD(TV) visor, Needham, Harper & Steers, Ncw Dayton, Ohio, as newscaster. York, joins Toni Co., Chicago, as product group supervisor. Programing Jack Hurley, member of WHAS -TV Lou- isville. Ky., news staff, joins WHIO-AM- Mel Baily, president of Mel Baily Pro- FM-TV Dayton, Ohio, as newscaster. Media ductions Inc., New York, appointed program director, WOR -TV there. Ken Thomas, executive news producer Ray A. Karpo- and news anchorman for WXYZ-TV De- George Miller Jr., general sales man- wicz, sales man- troit, joins KA BC -TV Los Angeles as field ager, WHTN -TV Huntington, W. Va., ger of KSD -TV St. reporter. Both are ABC -owned stations. Louis, named gen- named to newly created post of pro- eral manager. gram director. He is succeeded by Bill Rigney, former manager of Cali- Walter Konjolka, with Metro TV Sales, fornia Angels baseball team, joins KFS0 Gene Denari, New York. San Francisco and Golden West Broad- general sales man- casters as color announcer for San Fran- ager, WTVO(Tv) A. Gordon Reel, formerly director of cisco Giants games. Rockford, Ill., instructional TV, Eastern Kentucky joins KRAK -TV State University, Richmond, joins non- Norman Kay, news editor of wpm Bakersfield, commercial KErc(TV) St. LouiF, as di- Roanoke, Va., named news director. Mr. rector of studio Kar pow icz Calif., as general productions. Bill King, formerly with noncommercial manager. Roger Booth, formerly general mana- wRtu(FM) Kingston, and WLKW Provi- dence, Rhode Island, joins WDRJ Neal P. Cortell, president, wxro -ry ger of KRRW(FM) San Diego, named both as news editor. Manchester, N.H., also named general program director for KRIQ(FM) Ed- monds, Wash. manager. Station has September target Dick Kreisberg, news director of wvlr- date. Eugene H. Alnwick, market develop- AM-FM Mount Kisco, N.Y., joins news Walter A. Alley, director .of program ment manager of Mutual Broadcasting staff of WABC New York. System, named VP and general mana- operations, noncommercial KETC(TV) Paul Nesselroad, with ger of Mutual Sports Inc., Los Angeles. KETV (Tv) Omaha, St. Louis. joins noncommercial WTCt- appointed director of news and public (Tv) Chattanooga. as general manager. Bruce Nelson, with WUiE and WCXL- affairs for Christian Broadcasting Net- Dick Kernan, assistant operations mana- (FM) Cincinnati, appointed program work, group with FM stations in New ger, wxvz Detroit, appointed station director. York state and based at wxRt(FM) and manager, WXYZ -FM. Peter J. Smith, program director at WYAH-TV Portsmouth, Va. WJAR -rV Providence, R.I., appointed Vern L. Coolidge, VP and general mana- Peter D. Lynch, former editor of Mid- operations director at WSRK -TV Boston. ger, Comm /Scope Corp.. engineering dle East and African services in Lon- and construction subsidiary of Superior Frank Pittman, manager, NBC produc- don, named UPI manager for Israel, Continental Corp., joins Teleprompter tions, West Coast, named director, Tel Aviv. Richard C. Longworth, Nie- of Florida, as general manager of new broadcast standards, NBC, West Coast. man fellow studying at Harvard Univer- Palm Beach area CATV system. Dennis Colston, community service pro- sity. appointed Vienna bureau manager A. William Lee, general manager. Beck - ducer, wt-wD(TV) Dayton, Ohio, ap- and news editor for Eastern Europe. Ross Communications' WKMF Flint, pointed community services director. Aline Mosby named chief correspondent Mich., elected VP and director of for Eastern Europe. William F. Wright, Babylon, N.Y. -bascd parent company. Portuguese and Latin American affairs Beck-Ross Communications also owns News specialist in London, named to Lisbon as manager for Portugal. Mr. Wright and operates WGL! Babylon. Victor Jay Ratner, newscaster and re- replaces Edouard Khavessian, appointed George E. Walsh, director of opera- porter at WMCA New York, appointed regional executive for Eastern Mediter- tions, W HAS-A M -F M -TV Louisville, Ky., news director. ranean area with his base in Rome. named VP in charge of operations. Bill Slatter, managing editor of Ameri- Kalevi J. Saari leaves UPI in London Ray M. Stanfield, formerly sales direc- can Forces Network, Europe, appointed for Helsinki where he will serve as tor, KLAC Los Angeles, joins WRNG news director of Kwrv(TV) Oklahoma manager for Finland, replacing Harold North Atlanta, Ga., as executive VP City. H. Martin Jr., who transfers to London and general manager. Hal Kurz, with Radio News West. Los pending further assignment. John H. Stern, manager, salary admin- Angeles -based audio service, appointed istration, safety and records, for NBC, morning editor. Michael Hagler, repor- New York, appointed manager, employ- ter for KRLA Pasadena, Calif., and Ken Promotion with economics de- ment. Roger A. Egan, with NBC per- Sawada, formerly Jay Michelis, coordinator, promotion, of sonnel department, New York, suc- partment. University California, West Coast, for NBC, Burbank, Calif., ceeds Mr. Stcrn. Berkley, join Radio News West as re- appointed promotion manager, West Albert Rubin, manager of revenue analy- porters. Coast. Charles L. Munch, promotion sis. named to new post of director of Thomas Jones, newscaster. vvt.wT(ty) contact representative for NBC, New

BROADCASTING, Aug. 18, 1969 69 York, appointed manager, promotion Vikoa Inc., Hoboken, N.J., appointed Deaths operations. director of corporate planning. John H. Butler, 57. senior VP and Robert G. Gray director of engineering, Jim Munro, director of advertising and general manager of San Francisco office Corp. of America, Boston, promotion, WOR -TV Ncw York, joins Cablevision of Compton Advertising Inc., died Aug. joins Athena Communications Corp., ABC there as manager of affiliated 7 in Alamo, Calif. He served as presi- Ncw York, CATV system owner, as station advertising. dent of Advertising Association of chief engineer. Ted Hilgenstuhler, reporter for Lus West's Amigo committee, which pro- picture Angeles Herald -Examiner, named to Leonard Gillon, manager of TV duced public- service advertising cam- TV head newly organized PR department tube manufacturing department. paign for Central America as part of of Bill Burrud Productions, Hollywood. picture tube division, RCA, Harrison, Alliance for Progress program. He was N.J., named VP and general manager also trustee and past VP of National Moote, who has been active in Donald of TV picture tube division. Academy of Television Arts and Sci- marketing, advertising and sales promo- Bert Rosenberg named president of In- ences and was active in American tion in Southern California for past five novative Television Equipment, new Association of Advertising Agencies. years, named director of public rela- firm at 11661 San Vicente Boulevard, Surviving are his wife, Eleanor, and tions for Western Video Industries, Los Los Angeles. Company manufactures son. Angeles. and markets TV camera-support equip- Dr. John A. Dyer, 73, foreign -language Barry D. Stigers, operations manager, ment. broadcasting pioneer and during 1930's Community Antenna Tele- Philadelphia Thomas E. Scholten, with Caelus Mem- a principal owner of three Chicago radio vision Co., joins Athena Communica- ories, San Jose. Calif.. named market- stations, WAIT, WSBC and wGES (now tions York, CATV system Corp., Ncw ing manager for professional audio WNUS), died Aug 7 at convalescent owners, as manager of advertising and products division of Ampex Corp., home in Walnut Creek, Calif. He is sales promotion. Redwood City, Calif. survived by two daughters. 70. man- Robert Blair and R. Clifford Rogers, Ann Larson Harding, former ager of service division of CBS, died Equipment & engineering with Philips Broadcast Equipment Co., audio -video systems division, Montvale, Aug. 6 in Addison Gilbert hospital. joined Robert O. Donahue, with KDKA -TV N.J., appointed product manager, broad- Gloucester, Mass. Miss Harding CBS in 1929 and retired in 1964. Pittsburgh, joins WJZ -TV Baltimore as cast TV systems, and audio systems chief engineer. Both are Westinghouse product manager, respectively. Erwin L. Barker, West Coast broad- stations. caster and businessman. died Aug. 11 Broadcasting Hefron, with audio products Edward in San Jose, Calif. Mr. Barker worked Charles P. Crossno, electronics engineer. and computer products order services, for KQw San Jose (now KCBS San Manufacturing Inc.. Bedford, Mass., Continental Electronics BASF Systems Francisco), was Pacific Coast sales section, Dal- Co., product development appointed marketing administrator for manager for NBC Pacific. built and las, Broadcasting Co., sound video products. joins Wagenvoord operated KLOK San Jose and most re- as chief engineer for com- Ncw Orleans, Larry Nelson, with Century Lighting cently was on board of directors of pany's WWOM- AM -FM -TV there and KRBE Inc., Clifton. N.J., appointed TV tech- KAZA Gilroy and KOST Fresno, both Houston. (FM) nical manager, Century's West Coast California. He is survived by his wife. Arthur Einhorn, assistant to treasurer. division, Los Angeles. Florence, three sons and two daughters.

fnfilieReclorid 1D

As compiled by BROADCASTING, Aug. 5 eonstruction permit. D-day. D. \- direction tra high frequency. U- unlimit,d hours. al antenna. ERP- effeetive radiated power VHF -very high frequency. vis.--visual. w- through Aug. 12 and based on filings, kc- kilocycles. kw- kilowatts. LS- local sun- watts. *-educational. set. nie- megacycles. mod.- modilication. N authorizations and other FCC actions. -night. YS:\-presunrise servire authority SCA-- subsidiary communications authorize Abbreviations: Ann.- announced. ant. -an- lion. SH- specilied hours, SSA -special sere New TV stations tenna. aur.- aural. CATV-- eonununity an- ice authorization. STA -special temporary tenna television. CH- critical hours. CP- authorization. trans. -transmitter. UHF -ul Other actions Review board in San Francisco. TV proceeding. Doc. 18500. granted in part motion to amend or add issue filed July 3 by Albert Kihn and Blanche Streeter. and added Issues to determine facts and circumstances surrounding investigation of Albert EDWIN TORNBERG Kihn and Blanche Streeter by Chronicle Broadcasting Co. Action Aug, 12. Review board In Baton Rouge. TV pro- & COMPANY, INC. ceeding. Doc. 18555. granted Joint petition filed Aug. 7 by Louisiana Television Broad- casting Corp. and Southwestern Louisiana Communications Inc.. extended to Sept. 10 time to file oppositions to petitions to enlarge issues. Action Aug. 11. Negotiators For The Purchase And Sale Of Review board in Charleston. S.C.. TV Radio And TV Stations CATV proceeding. Does. 18569 -72. granted Joint motion filed Aug. 8 by Rovan of Florence Appraisers Financial Advisors Inc.. and Palmetto Radio Corp.. extended to Aug. 25 time to tile responsive pleadings New York -60 East 42nd St., New York, N.Y. 10017 to petition to enlarge or clarify issues. Action Aug. 12. 212.687.4242 West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 Actions on motions 408.375 -3164 Chief. Broadcast Bureau. on request by Ifarriscope Broadcasting Corn.. licenser of VIII.' translator K10FI Helena, Mont..

70 BROADCASTING, Aug. 18, 1969 extended to Sept. 8 time for filing responses Reeves Broadcasting Corp. [or leave to First call right. Programs delivered to to amended petition for rulemaking by amend application to reflect change in name station's control board. Network rate. $1.150. Capital City Television Inc., in matter of to Reeves Telecom Corp. and td update Compensation paid at 30% prime time. II pending application: and amendment of TV table of assignments section of WSTV -TV Steubenville, Ohio -Wheeling. (Great Falls, Mont.). Action Aug. 5. granted request by Rovan of Florence for protective order and ordered that. in event W, Va. (Rust Craft Broadcasting Co.). Hearing Examiner Herbert Sharfman In deposition Is taken in Washington, appli- Contract dated June 26. 1969: effective July Orlando, Fla. (Mid- Florida Television Corp.. cants reimburse Rovan expenses fur fees and 1. 1969. to July 1. 1971. No first call right. et al.), TV proceeding, granted petition by mileage or, alternatively, that deposition be Programs delivered to station's control Florida Heartland Television Inc., for leave taken, without such fees or mileage. in board at shared expense. Network rate, to amend application to reflect death on New York on or about Sept. 10. at hour $950. Compensation paid at 30% prime time. June 11 of H. Guthrie Bell. 12.57 stock- and place mutually agreed among parties Total compensation computed by multiply- holder (Does. 11083. 17339, 17341 -2. and (Does. 18569 -72). Actions July 25-30. ing by 106.667% all amounts due station 17344). Action Aug. 4. from application of formula. Hearing Examiner James F. Tierney in Rulemaking petition Charleston, S.C. (South Carolina Educa- CBS tional Television Commission [ WITV(TV)], Formula: Sanie as ABC. FCC proposed amendment of TV table et al), TV proceeding, on examiner's own of assignments by assigning UHF ch. 27 motion certil,ed to commission opposition of WTVY(TV) Dothan, Ala. (WTVY Inc.). to Columbus. Miss. Rulemaking requested Broadcast bureau to statement of position Amendment dated Aug. 6. 1969, amends in petition filed Feb. 1 by Charles K. Irby in lieu of appearance filed by Clay Broad- contract dated Sept. 11. 1966: effective Sept. and Sam H. Sanders. Action Aug. 6. casting Corp., party respondent in instant 11, 1966, to Sept. 10. 1968, and self -renewable applications and matter that Columbia Tele- for an additional two -year period. First Call letter applications vision Broadcasters Inc. has chosen not to call right. Programs delivered to station. (lie notice of appearance or participate as Network rate, $400 ($425 as of Jan. 4. Evansville- Vanderburgh School District. party: by separate action granted motion 1970): compensation paid at 32% prime Evansville. Ind. Requests °WNIN(TV). by Columbia Broadcasters Inc. and extended tine. University of North Carolina. Fernlville. to Aug. 7 time to respond to certain earlier pleadings of 18569 -72). KHTV(TV) Houston (WKY Television N.C. Requests °WUNK -TV. applicants (Does. Systems Inc.), 17, 1969: Action July 31, Aug. 7. Contract dated July University of North Carolina. Wilming- effective Aug. 1, 1969. to Aug. 31. 1970. No ton. N.C. Requests °WUNJ -TV. first call right. Network rate. $175 ($400 as of Feb. 1. 1970). Compensation paid at Call letter application 3O'Æ prime time. Existing TV stations \ \'JMN(TV), WFRV Inc., Escanaba. Mich. Requests WJMN -TV, New AM stations Final actions °WJCT(TV) Jacksonville, Fla.- Broadcast Other actions Bureau granted CP to change ERP to 214 Network affiliations Review board in Globe. Ariz., AM pro- kw vis.. 42.7 kw aur. ; change trans. loca- ceeding. Doc. 18225, denied petition for re- tion to East Bay and Georgia Streets: ARC view filed June 5 by Willard Shoecraft, change type trans. Action Aug. 5. licensee of KIKO. Action Aug. 6. WGTI(TV) Philadelphia -FCC denied Ber- Formula: In arriving at clearance pay- u Review board in Minneapolis. AM-TV nard Rappaport reconsideration of comments ABC multiplies network's station rate proceeding. Doe. 18499. granted to extent mission action denying extension of time by a compensation percentage (which varies indicated and denied in all other respects to construct UHF TV, ch. 23, and assign- according to time of day), then by the petition addressed to issues filed May 26 ment of WCTI CP to Seven Arts Broadcast- fraction of hour substantially occupied by is by Midwest Radio-Television Inc. Action ing Co. without hearing. Rappaport filed program for which compensation paid, Aug. 6. petition for reconsideration May 22. Action then by fraction of aggregate length of all Aug. G. commercial availabilities during program Review board in Warrenton, N.C.. AM occupied by network commercials. ABC Proceeding. Doc. 18501, granted request flied Actions on motions deducts 205% of stations network rate Aug. 6. extended to Aug. 21 time to file weekly to cover expenses. including pay- responsive pleadings to comments on joint Hearing Examiner Thomas H. Donahue ments to ASCAP and BMI and intercon- request for approval of agreement and in Los Angeles and Norwalk, both Cali- nection charges. withdrawal of application filed by Broad- fornia (RKO General Inc. [KHJ -TV] and cast Bureau. Action Aug. 7. Fidelity Television inc.), TV proceeding. WQXI -TV Atlanta (Pacific & Southern granted In part motions to correct tran- Broadcasting Co.). Contract dated June Actions on motions script by RKO General (Does. 16679 -801. 18, 1969. replaces one dated July 6. 1967: Action Aug. 5. effective July 2, 1969. to July 2, 1971. First Hearing Examiner Basil P. Cooper in call right. Programs delivered to station's Waynesboro, Pa. (TV Cable of Waynes- Chief Hearing Examiner Arthur A. Glad- control board. Network rate. $1,250. Com- boro Inc.). AM proceeding, granted peti- stone in Philadelphia (Bernard Rappaport pensation paid at 30% prime time, tion by TV Cable of Waynesboro Inc. for [WGTi(TV)]), TV proceeding, in compliance leave to amend application to respond to with commission's July 2 memorandum WTOK -TV Meridian. Miss. (Southern financial issue and resolve ambiguity in opinion and order cancelled hearing sched- Television Corp.). Contract dated July 2, original application relative to number of uled for Aug. 11 (Doc. 18524). Action Aug. 1969. replaces one dated Nov. 2. 1967: shares of stock Issued and subscribed: and 7. effective Sept. 15, 1969. to Sept. 15. 1971. granted request by TV Cable of Waynes- First call right. Network rate, $500. Com- boro for waiver of provisions of rules to Hearing Examiner Isadore A. Honig in pensation paid at 30% prime time. permit filing of reply to Broadcast Bureau's Baton Rouge (Louisiana Television Broad- opposition to petition for leave to amend casting Corp. [WBRZ-TV]), TV proceed- WUSN -TV Charleston. S.C. (Reeves Tele- (Doe. 18493). Action Aug. 1. ing. on joint request of parties. postponed com Corp.). Contract dated June 17. 1969. further preheuring conference to Aug. 19 replaces one dated July 6. 1967: effective Hearing Examiner David I. Kraushaar in (1)o. 18555). Action Aug. 6. July 2. 1969, to July 2. 1971. First call Sapulpa and Midwest City. both Oklahoma right. Programs delivered to stations con- (Creek County Broadcasting Co.. Tinker Hearing Examiner Isadore A. Honig in trol hoard. Network rate. $500. Compensa- Area Broadcasting Co.. Sapulpa Broadcast- Newark. N.J. (Atlantic Video Corp. IWRTV- tion paid al 30% prime time, ing Corp. and M. W. Cooper). AM proceed- (TV)], Vikcom Broadcasting Corp. and ing. dismissed with prejudice. for failure Ultra- Casting inc.). TV proceeding. granted \\'HTN -TV Huntington, W. Va. (Reeves to prosecute. application of Sapulpa Broad- joint notion by applicants and continued Telecom Corp.). Amendment dated March casting Corp.: and further ordered remain- further hearing to Sept.. 15 ()ons, 184113 -4 11. 1969. extends contract dated July 6. ing applications retained in hearing status and 18448). Action Aug. 6. 1967. from Jul' 2, 1969. to ,July 2. 1971. (Does. 13341 -1). Action Aug. 6. Hearing Examiner David I. Kraushaar in Waterbury. Conn. (WATR Inc. [WATR- TV]), TV proceeding. scheduled hearing conference Aug. 7: ordered that parties. by Please send counsel, attend scheduled conference together with engineering consultants (Doe. 18376), SUBSCRIBER Action Aug. 1. SERVICE Hearing Examiner David I. Kraushaar in Pocatello. Idaho (KBLI Inc. [KTLE- ilmailcasüng 1 year $10 (TV)] and Eastern Idaho Television Corp.). THE B U8INEBB4WLY OF 1ELóf>YAIO 11fN TV proceeding. granted petition by Eastern 2 years $17 Idaho Television for leave to amend appli- 3 $25 cation to report ownership interests in Name Position years another company (Utah Television Corp.) Canada Add $2 Per Year of Its stockholders and agreement between Foreign Add $4 Per Year that company and Board of Education of Ogden City. Utah, concerning use of ch. Company 1969 Yearbook $11.50 9 in Ogden (Does. 18401 -2). Action Aug. 5. Business Address January Publication Hearing Examiner James F. Tierney in Q Home Address Charleston. S.C. (South Carolina Educa- tional Television Commission [WITV(TV)]. Payment enclosed Reeves Broadcasting Corp. [WUSN -TV]. City State Zip Bill me First Charleston Corp. [ WCIV(TV)]. and WCSC Inc. [WCSC -TV]). TV proceeding. by separate actions. granted motions by BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 Palmetto Radio Corp. and Columbia Tele- vision Broadcasters Inc. and extended to July 31 time for filing responsive pleadings ADDRESS CHANGE: Print new address above and attach address label from a recent issue. or print old address to discovery motions; granted petition by including zip rode. Please allow two weeks for processing. mailing labels are addressed one to two issues in advance.

BROADCASTING, Aug. 18, 1969 71 address: 48 East Broadway. Tucson 85701. Estimated construction cost $3.266.38: first - Summary of broadcasting year operating cost $13.106.38: revenue $30,- Compiled by FCC, Aug. 1, 1969 000. Principals: Alvin L. Korngold, sole owner. Mr. Korngold is attorney and owns Not applicant for new AM at Albuquerque, On Air Total On Air Total N.M., and 95% of KVET Tucson, Action Licensed STA CP's On Air CP's Authorized Aug. 6. Dover, Broadcast Corp. 4,2471 3 10 4,260 69 N.H.-Eastninster Commercial AM 4,3291 FCC granted 97.5 mc, 50 kw. Ant. height Commercial FM 1,991 0 37 2,028 159 2,187 above average terrain 292 ft. P.O. address: Commercial TV -VHF 495 2 9 506 16 522 c/o Samuel Bronstein. Lund Road, Nashua. Commercial TV -UHF 122 0 52 174 1562 330 N.H. 03060. Estimated construction cost Total commercial TV 617 2 61 680 172 852 $70,940: first -year operating cost $32.500: Educational FM 369 0 11 380 47 422 revenue $35.000. Principals: Herbert Miller. Educational TV -VHF 71 0 6 77 6 83 president. Phillip La Moy, vice president. Samuel Bronstein. treasurer, James Fokas. Educational TV -UHF 89 0 12 101 14 115 assistant treasurer. and Arthur Atkinson Total educational TV 160 0 18 178 20 198 (each 20%). Principals own WOTW -AM -FM Nashua. Action Aug. 6. Special Temporary Authorization 1 Includes 25 educational AM's on nonreserved channels. Other actions 1 Includes two licensed UHF's that are not on the air. Review board in Hardinsburg, Ky., FM proceeding. Does. 17856 -57, granted petition tiled Aug. 8 by Blancett Broadcasting Hearing Examiner Herbert Sharfman in Chief Hearing Examiner Arthur A. Glad- Co. and Breckinridge Broadcasting Co, ex- Freeland and West Hazleton, both Pennsyl- stone in Inglewood. Calif. (Trans America tended to Aug. 22 time to file clarifying vania (Summit Broadcasting, CBM Inc. and Broadcasting Corp.). renewal of licenses of material concerning their joint request for Broadcasters 7 Inc.), AM proceeding, on KTYM and KTYM -FM, designated Hearing approval of agreement and dismissal of request of Broadcasters 7 rescheduled pre - Examiner Arthur A. Gladstone as presiding application. Action Aug. 11. hearing conference for Aug. 20 (Does. officer: and scheduled prehearing conference Review board in London. Ky., FM pro- 18489 -91). Action July 31. for Sept. 15. in Washington, and hearing ceeding. Does. 18200 -01. granted joint re- for Oct. 13 in 1(nglewond (Doc. 18616). Ac- quest for approval of agreement filed Feb. 5, Call letter action tion Aug, 12 by H. & C. Broadcasting Co. and London Hearing Examiner Forest L. McClenning Broadcasting Co., approved agreement, dis- Cardinal Broadcasting Co., Jenkins. Ky, in Jackson, Mo.. and Mattoon, III. (Jack- missed application of H. & C. Broadcasting. Granted WRRM. son Missouri Broadcasting Co. and Mattoon granted application of London Broadcasting Broadcasting Co. I WLBH] ), AM proceeding, and terminated proceeding. Action Aug. 6. granted petition by Mattoon Broadcasting Existing AM stations Co. for leave to amend application to show Actions on motions current balance sheet and additional survey Final actions and programing data relevant to issue 5 Chief. Broadcast Bureau. on request by (Does. 183,54 -5). Action Aug. 1. Watkins Glen- Montour Falls Broadcasting KPIK -AM -FM Colorado Springs FCC Corp.. extended to Sept. 8 time to file reply granted applications of Western Broadcast-- Fines comments in matter of amendaient of FM ing Co. for renewal of licenses for period table of assignments (Montour Falls, N.Y.) ending April 1. 1972. Action Aug. 6. KOLR Sterling. Colo. -FCC terminated (Doc, 18547). Action Aug. 6. forfeiture proceeding April 17. 1968. KOLR Better Broadcasting Inc., Washington. Ga. was issued notice of apparent liability for Chief, Broadcast Bureau. on request by -Broadcast Bureau granted mod. of CP $500 for falling to employ fulitime first K & M Broadcasting Co.. extended to Sept. to change trans. and ant. of FM: condition. class operator or to contract for one. to 2 time to file reply comments in matter Action Aug. 6. make entries in operating log and to have of amendment of table of FM assignments maintenance logs 20, (Catlettsburg. Ky.) (Doc. 18574). Action WDLM East Moline, Ill.- Broadcast Bu- available. Dec. 1968. Aug. reau granted license to increase MEOV. Ac- Chief. Broadcast Bureau, dismissed licen- 8. tion Aug. 6. see's renewal application and deleted Chief. Broadcast Bureau, granted In part KOLR's call letters. May 8, 1969. commis- petition by Lakes Region Broadcasting Corp. KILR Estherville. Iowa- Broadcast Bu- sion denied United's petition for recon- and extended through 22 time file In DA Sept. to reau granted CP to make changes sideration as \cell as application for review. replies to oppositions to petition for rule - system. Action Aug. 5. filed by secured creditor of licensee. and making in matter FM table of assignments WPRJ Parsippany -Troy Hills, N. J. - affirmed Dec. 20. 1968, action by Chief. (Plymouth and Concord. both New Hamp- Broadcast Bureau granted mod. of CP to Broadcast Bureau. Petition in bankruptcy shire), Action Aug. 11. filed against licensee. Action Aug. 6. extend completion date of Feb. 18, 1970. Hearing Examiner Basil P. Cooper in Action Aug. 5. WBRL Berlin, N.H. -FCC notified of Palestine, Tex. (Vista Broadcasting Co. and WJRM Troy. N.C.- Broadcast Bureau apparent liability forfeiture of $700 for KNET Inc.). FM proceeding. granted mo- CP to increase power from 500 w operator violations and failure to make tion by Vista Broadcasting Co. and hearing granted equipment performance measurements. AV- to 1 kw -D. and make changes in ground scheduled for Aug. 7 continued for hearing. 1 ion system: condition. Action July 31. Aug. G. if necessary. on elate to be specified after KADA Ada. Okla. -FCC granted annli- Call letter applications review board has acted on pleadings to be cation by submitted looking toward dismissal of ap- KADA Broadcasting Inc. to change WDSP, Eucllee Valley Broadcasting Co.. plication of KNET Inc. and granting of power from 250 w, to 250 w night and DeFuniak annlication of Vista Broadcasting Co. (Does. 1 is Springs. Fla. Requests WGTX. kw to local sunset. KADA class IV 18531 -21. Action Aug. 7. on 12.10 ke. U. In same action. commission WAAG, Timberland Communications inc.. denied protest to grant of KADA proposal Adel, Ca. Requests \S'BIT, Hearing Examiner Thomas H. Donahue by Eastern Oklahoma Television Co.. li- WBzF.. Radin \7'lipeling, Inc., Wheeling, in Aurora, Incl. (Dearborn County Broad- censee of NEOR Moka, Okla. Action Aug. W. Va. Requests WNEII. casters and Grepeo inc.), FM proceeding. 4. on request by Grepeo Inc.. continued hear - WAZL Hazleton. Pa.- Broadcast Bureau ing to Sept. 8 (Does. 18264-5). Action Aug. granted license covering use of former New FM stations 5. auxiliary day and alternate -main night- Hearing Examiner Thomas H. Donahue time trans. for auxiliary purposes only. Applications in Las Vegas (James R. Francis and Quality Action July 23. Broadcasting Corp.). FM proceeding. on re- *Pendleton. WXUR -AM -FM Media. Pa. Ore. -Blue Mountain Com- quest of applicants. continued hearing to -FCC granted munity College. Seeks 90.9 mc. 10 w. P.O. Aug. 20 (Does. 18437 -8). Aclinn Aug. 1. request by Greater Philadelphia Council address 2410 Northwest Carden Avenue. of Churches and other intervenors In li- Pendleton 97801. Estimated construction Hearing Examiner Charles J. Frederick cense renewal hearing for permission to cost $9.205: first -year operating cost $500: in Peoria. Ill. (Brinslield Broadcasting Co.. file response to applicant's reply to inter- revenue none. Principals: Board of Direc- Peoria Community Broadcasters Inc. and venors' exceptions. Time for filing response. tors: Wallace W. McCrae. president, et al. Clark Broadcasting Co.). FM proceeding. limited to 50 pages. set at Aug. 25. Action Ann. Aug. 11. granted petition by Brinslield Broadcasting Aug. 6. Co. for leave to amend application to show *Omaha. Neb.-University of Nebraska. Brinslield Broadcasting en. has consum- WICK Scranton. Pa.- Broadcast Bureau Seeks 90.7 mc. 2.27 kw. Ant. height above license covering mated purchase of WOUR(FM) Utica, N.Y., granted use of former average terrain 325 ft. P.O. address Paul and J. Brinslield Sr. and have main trans. for auxiliary purposes only. D. Borge, Stewart Jr. Action Box 688. Omaha 68101. Esti- withdrawn from Radio Voice of Naples, July 23. mated construction cost $25,825: first -year a partnership having an nnplication for WNEW Waynesboro. Pa. -FCC denied operating cost $15,200: revenue none. Prin- new AM In Naples. Fla. (Does. 18582 --1). petition by TV Cable of Waynesboro Inc., cipals: University of Nebraska. Board of Action July 31. Waynesboro. Pa.. requesting commission Regents: Richard E. Adkins, president. et deny or designate for hearing application al. Principals control KUON -TV Omaha Hearing Examiner Charles J. Frederick by Metromedia Inc. for renewal of license. and applicant for new FM at Lincoln, Neb. in Peoria. Ill. (Brinslield Broadcasting Co.. Action Aug. 6. Ann. Aug. 11. Peoria Community Broadcasters Inc, and Clark Broadcasting Co.). FM proceeding. Actions on motions Start authorized ordered hearing scheduled Aug. 8 continued without day (Does. 18582-4). Action Aug. 5. KCRF -FM Winnsboro. Hearing Examiner Charles J. Frederick La.- Authorized Chief Hearing Examiner Arthur A, Glad- In Carthage and Jackson, both Mississippi program operation on 95.9 mc. ERP 3 kw. in ant. height above 170 stone Paoli and Jeffersonville. both Indi- (Meredith Colon Johnston fWECP] and average terrain ft. ana (Z. Denzel King and Virginia A. King Ford Broadcasting Co.). AM proceeding, Action Aug. 7. and Charles N. Cutler and Warren Ven- granted petition by Ford Broadcasting Co. Final actions tress). FM proceeding. designated Hearing for leave to amend application to show Evamincr James F. Tierney as presiding additional and current financial information Tucson. Ariz. -Alvin L. Korngold. Broad- officer: and scheduled prehearing conference relevant to hearing order (Does. 18487 -8). cast Bureau granted 92.9 mc, 28 kw. Ant. for Spot. 4 and hearing for Oct. 2 (Does. Action Aug. 5. height above average terrain 86 ft. P.O. 18614 -5). Action July 31.

72 BROADCASTING, Aug. 18, 1969 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS CONSULTING ENGINEERS Consulting Engineers Consulting Engineer PAUL GODLEY CO. RADIO Cr TELEVISION CONSULTING ENGINEERS 1812 K St., N.W. National Press Bldg. 527 Munsey Bldg. Box 798, Upper N.J. Wash., D. C. 20004 Montclair, 07043 783 -0111 Wash., D.C. 20006 296-6400 Phone: (201) 746 -3000 Telephone District 7 -1205 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

RADIO COMMERCIAL A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Munsey Building District 7 -8215 1771 N N.W. 296 -2315 PRUDENTIAL BLDG. St., 930 Warner Bldg. National 8 -7757 Washington, D. C. 20004 347 -1319 WASHINGTON, D. C. 20036 Washington, D. C. 20004 WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. KEAR & KENNEDY GUY C. HUTCHESON SILLIMAN, MOFFET CONSULTING ENGINEERS 817 -261 -8721 & KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P. 0. Box 808 711 14th St., N.W. WASHINGTON. D. C. 20006 DALLAS, TEXAS 75209 1214) 631 -8360 1100 W. Abram Republic 7 -6646 Member AFCCE Washington, D. C. 20005 Member AFCCE Arlington. Texas 76010

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS JOHN B. HEFFELFINGER Radio -Television 19 E. Quincy Street Radio b Television Communications- Electronics Riverside, Illinois 60546 Box 68, International Airport 9208 Wyoming PI. 4 2029 K St., N.W., 4th Floor Hiland -7070 San Francisco, California 94128 Washington, D. C. 20006 (A Chicago Suburb) (415) 342 -5208 Telephone: (202) 223 -4664 Phone 312 -447 -2401 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS TELEVISION and RADIO & ASSOCIATES CONSULTING RADIO ENGINEERS Application and Field Engineering ENGINEERING CONSULTANTS Suite 716, Associations Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 Phone: (Area Code 303) -5562 727 Industrial Road 1145 19th St., N.W., 659 -3707 333 Cleveland, Ohio 44141 TWX 910 -931 -0514 San Carlos, California 94070 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO 1415) 592 -1394 Member AFCCE, Member AFCCE Member AFCCE Member AFCCE

RAYMOND E. ROHRER E. HAROLD MUNN, JR. JOHN H. MULLANEY MERL SAXON Consulting Radio Engineers BROADCAST ENGINEERING and ASSOCIATES CONSULTING RADIO ENGINEER 427 Wyait Bldg. CONSULTANT Suite 71, 622 Hoskins Street 1150 Connecticut Ave., N.W. Washington, D. C. 20005 Box 220 Lufkin. Texas 75901 Washington, D. C. 20036 Phone: 347 -9061 Coldwater, Michigan-49036 Phone 202-223 -1180 634 -9558 632 -2821 Member AFCCE Phone: 517- 278 -6733 Member AFCCE

Serving The SOUTHEAST ROSNER TELEVISION TERRELL W. KIRKSEY ORRIN W. TOWNER FREDERICK A. SMITH, P.E. SYSTEMS Consulting Engineer Consulting Engineer ENGINEERS -CONTRACTORS Consulting Engineer 5210 Avenue F 11008 Beech Road 29 South Mall 5 Exchange St. Austin, Texas 78751 Plainview, N.Y. 11803 Charleston, S. C. 29401 Anchorage, Kentucky 40223 -1903 (516) 694 A/C 803 723 -4775 1512) 454 -7014 (502) 245 -4673 SERVICE DIRECTORY

Telecommunication Consultants COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL DEAN FORD MONITORING CO. PRECISION FREQUENCY International, Inc. (TCI) PRECISION FREQUENCY MEASURING SERVICE Broadcast Engineering Consultant Offers Consulting Services in MEASUREMENTS Telecommunications 6' Electronics FOR AM -FM -TV AM -FM -TV SPECIALISTS R. R. 2, Box 50 Data Handling Systems C. 103 S. Market St. 445 Concord Ave. West Terre Haute, Indiana 47885 Gerald Gross, President 1020 Conn. Ave., NW, Wash. 20036 Lee's Summit, Mo. Cambridge, Mass. 02138 (812) 533 -1661 Phone Kansas City, Laclede 4 -3777 Phone (617) 876 -2810 Phone (202) 659 -1155

BROADCASTING, Aug. 18, 1969 73 i Hearing Examiner Ernest Nash in Wich- WN'iI(FM) Hackettstown, N.J.- Broad- rebroadcasting KOLD -TV and ch. 11 by ita, Kan. (Jaco Inc. and KAKE -TV and cast Bureau granted CP to Install new ant.; rebroadcasting KVDA -TV, all Tucson. Ac- Radio Inc.), FM proceeding, on request by ERP to 5.6 kw. Action Aug. 5. tion July 23. JACO Inc., rescheduled further hearing for WMHR(FM) Syracuse, N.Y.- Broadcast K12G0 Coulterville and Greely Hill, both Sept. 10 (Dots. 18515-6). Action Aug. 1. Bureau granted CP to change ERP to 11.9 California-Broadcast Bureau granted li- Hearing Examiner James F. Tierney in kw. Action Aug. 5, cense covering new VHF translator, Action July 31. Billings, Mont. (Lee Enterprises Inc.). FM *KRVM(FM) Eugene, Ore. - Broadcast proceeding, following July 30 further pre- Bureau granted CP to install new trans.; California Northwest Broadcasting Co., hearing conference, scheduled certain pro- ant. height to minus 35 ft. Action July 31. Crescent City, Calif.- Broadcast Bureau cedural dates; scheduled evidential phase granted CP for new VHF translator to of hearing for Sept. 11 (Doc. 18514). Action WDYN(FM) Chattanooga, Teen.- Broad- serve Crescent City, Calif., on ch. 8 by July 31. cast Bureau granted CP to change ant. - rebroadcasting KVIQ -TV Eureka, Calif. Ac- trans, location; change studio and remote tion July 23. Rulemaking petitions control location; install new trans. and new ant.; make changes in ant. system; ERP to KO2BH Towaoc, Colo. -Broadcast Bureau WJNO West Palm Beach, Fla.- Requests 62 kw; ant. height to 820 ft. Action July 31. granted CP to make changes in ant, sys- rulemaking to amend FM table of assign- tem of VHF translator. Action July 31. ments 221A at West Palm Beach WEZR(FM) Manassas, Va.- Broadcast Bu- to add ch. reau granted CP to install new auxiliary KO5AU Towaoc, Colo.- Broadcast Bureau and substitute ch. 292A for ch. 221A at granted Clewiston, both Florida. Ann. Aug. 8, trans. at main trans. location; ERP to CP to make changes in ant. sys- 2.15 kw, ant. height 500 ft. Action July 23. tem of VHF translator, Action July 31. WFMC Goldsboro, N.C. -Requests rulemaking to add ch. 272A to Roanoke Rapids KGMI -FM Bellingham, Wash.- Broadcast KO7AV Stanford, Mont.- Broadcast Bureau and Goldsboro, both North Carolina. Ann. Bureau granted license covering changes. granted CP to change type trans. of VHF Aug. 8. Action July 23. translator and to make changes in ant. system, Action July 31, WNHV-FM White River Junction, Vt. KFKF -FM Bellevue, Wash. - Broadcast and WMTW -FM Mt. Washington, N.H. - Bureau granted CP to install new ant.: K11AQ Stanford. Mont. -Broadcast Bu- Requests rulemaking to substitute ch. 269A make changes In ant. system; ERP to 100 reau granted CP to change type trans. for ch. 237A in White River Junction, Vt.. kw; remote control permitted. Action July and make changes in ant. system of VHF and reallocation of ch. 237A to Bradon, Vt. 23. translator. Action July 31. Ann. Aug. 8. Actions on motions KO5C0 Smokey Valley, Nev.- Broadcast Bureau granted CP to change type trans. Rulemaking action Hearing Examiner Basil P. Cooper in of VHF translator and to make other Chicago, application for assignment of li- changes. Action July 31. WBTA Batavia, N.Y. -FCC denied re- cense of WFMT(FM) from Gale Broadcast- quest rulemaking to assign ch. 269A to K02FP Penasco, N.M.- Broadcast Bureau ing Co. to WGN Continental FM Co.. new Batavia, N.Y. In alternative. commission granted motion by WGN Continental FM granted license covering VHF transis requested to assign ch. 269A to West and ordered transcript corrected accordingly lator. Action July 31. Batavia, N.Y. Ann. Aug. 8. (Doc. 18417). Action July 31. KOAT Television Inc.. Ragland, N.M. Broadcast Bureau granted CP for new UHF- Call letter applications Hearing Examiner Chester F. Naumowicz -McAlister. N.M.. Jr. in San Francisco (Chronicle Broadcast- translator to serve Forest Greenville Broadcasting Co.. Greenville, ing Co.), renewal of licenses of KRON -FM on eh, 74 by rebroadcasting KOAT -TV Miss. Requests WBAQ(FM). and KRON-TV, ordered Interested parties Albuquerque, N.M. Action July 23. R. Albuquerque, N.M. to arrange informal conference among W82AK Williamsport, Pa.- Broadcast Bu- Edward Cerces, themselves, and within 15 days of release reau granted mod. of CP to extend com- Requests KMAP(FM). of order shall report to Examiner what. if pletion date of UHF translator to Jan. 31, Charles Hubert Kobs, Port Arthur, Tex. any, limitation they have agreed shall be 1970. Action July 31, Requests KOBS -FM. placed on Broadcast Bureau's motion to W57AA Columbia, S.C. -Broadcast Bureau Iron County School District, Parowan, produce: and by separate action granted granted mod. of CP to extend completion Utah. Requests KPWN(FM). motion by Chronicle Broadcasting Co. for date of UHF translator to Jan. 31, 1970. extension of time to reply to certain pend- Action July 31. Call letter actions ing interrogatories until 3 days after release of Examiner's order disposing of K12HC Gregory and Burke, both South Virginia Broadcasting Co., Virginia, Minn. Chronicle's motion for protective order pre- Dakota- Broadcast Bureau granted license Granted WHLB-FM. venting public disclosure of replies (Doc. covering changes in VHF translator. Action William T. Fridell Sr., Moncks Corner, 18500). Action Aug. 6. July 31. S.C. Granted WWMC(FM). Fine Mayfield Town T. V., Mayfield. Utah Broadcast Bureau granted CP's for new- WABX(FM) Detroit -FCC notified of VHF translators to serve Mayfield on ch. apparent liability forfeiture of $400 for 9 by rebroadcasting KCPX -TV, ch. 11 by Existing FM stations violation of rules by failing to make equip- rebroadcasting KSL -TV. and ch, 13 by re- ment performance measurements and fail- broadcasting KUTV(TV). all Salt Lake Final actions ing to log daily observations of tower lights. City. Action July 23. Action Aug. 6. WRAG -FM Carrollton. Ala.- Broadcast W8lAG Danville, Va. -FCC granted Cen- Bureau granted mod. of CP to change ERP Call letter applications tral Virginia Educational TV Comm. anon- to 30 kw; remote control permitted. Action cation to increase output power of UHF Aug. 6. KMMK -FM. J. C. Stallings, Little Rock, translator from 100 w to i kw. Action Aug. KOTN -FM Pine Bluff, Ark.- Broadcast Ark. Requests KRAA(FM). 6. Bureau granted mod. of CP to change type WDBJ -FM. James L. Gibbons, Roanoke, W7OAS Strasburg and Front Royal, both trans.. change ERP to 16 kw; condition. Va, Requests WPVR(FM). Virginia- Broadcast Bureau granted mod. Action July 31. Call letter actions of CP to extend completion date of UHF KNNU(FM) Tulare. Calif.- Broadcast Bu- translator to Jan. 31, 1970. Action July 31. reau granted request for SCA on sub -car- KUDU -FM. Tri- Counties Public Service, W79AV Pownal and North Bennington, rier 67 kc. Action Aug, 6. Ventura, Calif. Granted KBBY(FM). both Vermont -Broadcast Bureau granted WSTW(FM) Wilmington, Del.- Broadcast WGSA -FM, Garden Spot Broadcasters Inc., license covering new UHF translator. Ac- Bureau granted license covering use of Ephrata, Pa. Granted WIOV(FM). tion July 31. for auxiliary purposes former main trans. WSAU -FM. Forward Communications only. Action Aug. 5. Corp., Wausau. Wis. Granted WIFC(FM). WRVI(FM) Winnebago. Ill.- Broadcast CATV Bureau granted mod. of CP to change ERP to 1.2 kw; ant. height to 180 ft: waived Actions on motions provisions of rules to extent of permitting Other actions, all services location of main studio beyond corporate FCC extended deadline for filing reply Chief Hearing Examiner Arthur A. Glad- limits of Winnebago, at 2700 West Highway comments in rulemaking proceeding pro- stone in case of petition by Manatee Cable - 20, Rockford: remote control permitted: posing prohibition of broadcast cigarette vision Inc.. to stay construction and opera- granted mod. of CP to extend completion advertising 60 days. to Oct. 17 (Doc. 18434). tion of CATV distribution facilities in date to Sept. 15. Action Aug. 5. Previous deadline was Aug. 18. Action Aug. Manatee county. Fla., by General Telephone System, General Telephone Co. of Fla.. and WKVI -FM Knox. Ind. -Broadcast Bureau 6. GT &E Communications Inc.: designated granted license covering new station: spe- Broadcast Bureau granted licenses cover- Hearing Examiner David I. Kraushaar as cify studio and remote control location. Ac- ing following new stations: WPGM -FM presiding officer: and scheduled prehearing tion Aug. 6. Danville. WWGO -FM Erie. WSA.J -FM conference for Sept. 15 and hearing for WLYN -FM Lynn. Mass. -Broadcast Bu- Grove City, WMIM Mt. Carmel. WISL -FM Oct. 13 (Doc. 18610). Action July 31. reau granted CP to change ERP to 1.80 kw. Shamokin. WPRQ-FM Uniontown. WRKC- Action Aug. 6. (FM) Wilkes- Barre. all Pennsylvania. Ac- Chief Hearing Examiner Arthur A. Glad- tion July 23. stone in case of Richard Johnson, Pitts- WMZK(FM) Detroit- Broadcast Bureau burg. Kan., (complainant) Southwestern granted CP to Install new trans.: remote Bell Telephone Co.. St. Louis. Mo. (defend- control permitted; ERP to 50 kw. Action ant). designated Hearing Examiner Forest July 23. Translator actions L. McCiennine as presiding officer: and KBEW-FM Blue Earth. Minn.- Broadcast Broadcast Bureau granted licenses cover- scheduled prehearing conference for Sept. Bureau granted CP to install new trans. ing following new VHF TV translators: 4 and hearing for Oct. 1 (Doc. 18414). Ac- and new ant.: make chanees in ant. system: KO6FQ Cooper Canyon Mines and vicinity, tion July 31. change ant. height to 215 ft. condition. Ac- Nev.: K11IY Battle Mountain, Nev.: K13JD Chief Hearing Examiner Arthur A. Glad- tion Aug. 5. Battle Mountain. Nev. Actions July 29. stone in Petoskey. Mich. (Great Lakes KWHG(FM) Lincoln. Neb.- Broadcast Bu- York -Sheldon Television Association. York. Community TV Inc.). CATV proceeding. reau granted CP to change ant.- trans. loca- Ariz.-Broadcast Bureau granted CP's for designated Hearing Examiner Isadore A. tion to Folsom at Lincoln, Neb.. make new VHF translator to serve York. Sheldon, Honig as presiding officer: and scheduled changes in ant. system, ant, height to 125 Duncan and Franklin. all Arizona. on eh. ft. Action Aug. 5. 2 by rebroadcasting KGUN -TV. ch. 7 by (Continued on page 82)

74 BROADCASTING, Aug. 18, 1969 CLASSIFIED ADVERTISING

Payable In advance. Check or money order only. Deadline for copy: Must be received by Monday for publication next Monday. Display Situations Wanted 254 per word-$2.00 minimum. ads $25.00 per inch. 5. or over billed at run -of -book rate.-Stations for Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each package advertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions, pho- All other classifications 35Q per word -$4.00 minimum. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. Help Wanted 304 per word -$2.00 minimum. 20036.

RADIO Announcers -continued Announcers -continued Help Wanted Management Mature and experienced announcer for 10,000 watt Experienced top 40 night man. Excellent for young - CBS affiliate MOR. State qualifications and salary men with feet on the ground. Send resume and Group owners -northeast single -sales experience. requirements. Box H -56, BROADCASTING. tape in first letter. References will be checked. Management experience not necessary. Box H -44, Contact Lynwood J. Judkins, WMVA, Martinsville, BROADCASTING. If you can talk intelligently, maybe even humorous- Virginia 24112. ly, about what's happening around us. If you can do this around middle the -road Texas single -station 1 kw seeking mature, sales brightly- up -tempo -of- Announcer commercial experience necessary minded station manager. Salary plus override and records-let's get together. We're one of the south's for a 40 hour day shift. Want pleasant, non -rock plenty of security. Stock option to right man. most respected stations -who are you. Tape and personality. Start around $110 with regular raises. Box H -80, BROADCASTING. resume to Box H -110, BROADCASTING. Send resume and tape which will be returned to WPAM P.O. Box 629 Pottsville, Pa. General manager AM -FM in major New England First phone combo. Some maintenance. Religious market. Heavy sales background. Send resume and emphasis station. Midwest. Box H -112, BROAD- Get the ratings and write your own future. East salary desired. Box H -100, BROADCASTING. CASTING. coast medium market 24 hour contemporary station offers excellent opportunity to stable pro- Immediate opening for sales manager for 100 kilo- Experienced announcer for progressive MOR in fessional for morning slot in competitive market. watt FM stereo. Excellent draw with unusually northeast. Salary open. Box H -160, BROADCAST- Send air, production tapes, resume to Bob Jones, high income potential. Must be top salesman with ING. WRNC, Raleigh, N. C. ability to motivate others and interested in the community in which you live. Upper midwest loca- Maryland! All -night shift for first phone dee¡ay. Michigan medium market. modern country AM. tion. Please mail complete personal and work Immediate. Permanent. Tape. salary to: Box H -171, Experienced, must love modern country music and history including present earnings. Strict confidence BROADCASTING. modern format. Tape, resume. salary to: Paul guaranteed. Box H -126, BROADCASTING. Pigeon, WXOX, 306 Phoenix Building, Bay City, Experienced announcer -di with third endorsed for Michigan. Midwest -Ass't manager. middle of road music, MOR, Columbus, Ohio station. Excellent working news. outstanding family town. Must have man- conditions; better than average pay plus complete Florida gold coast adult full time CBS first ticket agement. salesmanship background. Good income fringe benefits. Send air check and resume to Box no maintenance; ideal working conditions and crew; for right person plus part interest in corporation, H -182, BROADCASTING. all fringe benefits; salary open; creative freedom. short time. Box H -176, BROADCASTING. We believe in and promote good radio and our New station with some religious programing in personalities who create it. Call 305 -278-1420. Southeastern fulltime major market AM station southeast. Complete staff needed. Box H -197, needs level headed manager capable of keeping BROADCASTING. Wanted for major market a modem C&W d¡ with top adult station on top. Must provide leadership with production background. Openings for Announcers, copywriters, to an experienced staff, be able to budget and experienced- Mustpbe able to come-on Call 1 Also for deliver increasing profits. Box H -177, BROAD- salesmen, engineers. announcer morning 5081. Salary . . . $130 plus bonus and sales op- CASTING. shift to double in production and copy or sales. portunity. Carolina group. small markets. $100 -5125 plus bene Florida. AM -FM adult operation seeking energetic fits. Send details to Box H -205, BROADCASTING. Seldom offered bright futures. Top -40. Several posi- young professional (28 -401 with thorough sales ex- tions open in good markets. Experienced only. Call perience for sales manager and assistant to owner. Contemporary in northeast. Drivetime announcer. Tom McMurray, Program Director for the Knight Advancement to General Manager assured for right 5125 weekly. Tape and letter Box H -222, BROAD- Stations or send your tape and resume to P.O. man. Salary plus money making incentives. Box CASTING. Box 927, Fall River, Mau. H -194, BROADCASTING. First phone for transmitter watch. Age no barrier. Technical New station with some religious programing in Will train beginner. WAMD Aberdeen. Md. southeast. Complete staff Hooded. Box H -196, Chief Engineer wanted for three stations in Ohio. WAWK top paid BROADCASTING. offers salary. insurance plan, Must be familiar with 1000 watt AM and 3000 bonus. respected and professionally operated AM- watt FM equipment C.nod salary plue travel be- FM stereo station with all new working facilities. Sales tween stations. Box G -23, BROADCASTING. We're located in good small community with We have challenging sales position with our outstanding school system and recreation facilities Chief engineer. Full time 5kw directional, medium FM market, affiliate in midwest city 100 miles from Chicago. for your family. We need announcer with at least east coast. Strong on maintenance. Excel- several years on -the experience lent fringe Give Here is an opportunity for a radio salesman to -air with adult per- benefits. complete details and Play salary Box G launch a career with unlimited earning potential sonality appeal. -by -play basketball and foot- requirements. -135, BROADCASTING. leading to management. Send resume including sal- ball talent fees also available if you are experienced First class engineer for Engineering Department of in this. resume tape to ary requirements in strict confidence to Box H -72, Send complete and WAWK. station group. Some traveling required. Company BROADCASTING. Box 47, Kendallville. Indiana 46755. Position avail- benefits. Send complete resume and salary require- able September 15th. Attention: All midwest radio account executives, if ments. Box G -136. BROADCASTING. you are now presently employed as an account Morning man MOR format. Send photo, tape. resume. Responsible chief engineer needed to maintain ex- executive in a small midwestern radio market, references. WBME, Belfast, Me. 04915 in Beautiful tensive Schafer automation system, Brand new equipment. . . . if you would like to move up to a major market; Seaport resort area. You'll be in charge pleasant living and where the real money is, if you would like to be working conditions with a 24 our commercial AM operation. employed by a young dynamic organization that is Rock DJ- metropolitan Washington, D.C. market. If Good pay for the right man. Salary be- currently purchasing more radio facilities, we you're ready to move up to one of the top rockers tween $10,000 Cr $12,000 yearly, and the more you can do, more make. would like to hear from you. Please send complete in the country send tape, resume and current pic the you can Reply to Box H -45, resume. recent photograph and salary requirements to WEAM Box 589, Arlington. Va. Must have at BROADCASTING. in first letter. Box H -170, BROADCASTING. least 3 years on- the -air regular shift experience. Wanted: chief engineer. Minimum 5 years experience. Sales position. Possibly sales manager. Single mar- No telephone calls, please. Able to maintain all equipment in 5 kw directional. ket. Prosperous West Texas college community. No announcing. Salary open. Medium -size mid - Play-by -play sports will help. KLVT, Levelland, Top 40. Experienced personality with production western market. Send resume, photo to BROAD- Texas. Please, no collect calls. talent and music /program director potential. Solid CASTING, Box H -48. opportunity to move up. Resume and tape wishes Salesman fastest growing area N.Y. State. 60 to Our chief engineer to reduce schedule in WELK, Charlottesville, Virginia. lieu of retirement. Has served this for 21 miles NYC salary + commission. WBNR, Beacon - station are Newburgh, N. Y. Immediate opening for experienced announcer for years. We now looking for another qualified newspaper owned Seek person looking man seeking permanency. Send resume including Professional Radio man to run my sales, one who stable station. for permanent position that offers excellent earn- salary requirements to Box H -73, BROADCASTING. can sell for a living, dependable, permanent, for ings and benefits. Send tape and resume to J. W. First class engineer wanted to work in completely a well established MOR station. WJCM, Sebring, Florida. Poole, Manager, WFLS Radio, Box 597, Fredericks- adult atmosphere in adult programed station. De- burg, Virginia 22401. vote full time to maintenance, repair, experimenta- Top 20 market . new AM station offers sales tion. No announcing or board duties. Box H -94, including First phone, experienced top 40 announcer needed opportunity unlimited advancement to Richmond, Indiana. BROADCASTING. sales manager. Create your own future in the wesl immediately. WHON, Immediate opening phone. Hi cnast's fastest growing market. Ideal living and Talented relative beginner or young pro needed. -midwest-first power recreation. Modern mid -road format with heavy Professional spot production, flair for radio show- AM -FM directional experience essential. Send complete resume -photo and salary requirements. Box sports and remote schedule. Our man must be manship necessary. We work hard, and we are having H -149, creative with proven sales record. Salary plus fun doing it. 5000 watt, formatted modern country BROADCASTING. commission. Phone Manager. 206 -774 -2171. Write Don Miller, WKCY, Harrisonburg, Virginia Chief engineer, immediate opening with fulltime 22801. 5 kw directional in northern Virginia. Send resume Announcers Immediate opening for experienced MOR an- with references and salary requirements. Box H- nouncer. Excellent working conditions. Friendly com- 169, BROADCASTING. Maryland station. First phone announcer. Some trans- munity, near major league sports. recreation, large Combined AM -FM -TV facility in medium sized mitter work but mostly announcing, must be willing metropolitan area. Send air check. photo. and Minnesota market has opening for assistant chief to work any shift. Tape, photo, and resume to resume to PD. WKEU, Griffin, Georgia. Equal op- engineer. College background preferred. Contact Box H -8, BROADCASTING. rx)r tunity employer. Box H -174, BROADCASTING.

BROADCASTING, Aug. 18, 1969 75 Technical -- continued Program, Production, Others Announcers -continued Ready to become Chief (two hours announcing) continued Radio commercials. announcements at your service. 1 -kw directional AM -FM stereo. automatinn, and taped) professional, experienced, reasonable. Box MUZAK. Full responsibility. Call collect 405 -237- Promotion /Publicity director for independent AM- 11-190, BROADCASTING. 1390, KCRC, Enid, Oklahoma, Pat Murray. FM stations. major eastern market. Ideas a must. PR Send full particulars to Box H -96, BROADCASTING. Experienced broadcast journalist ¡unique back- First class chief engineer wanted for 250 wall ground) wishes sports talk show. PBP Guaranteed to directional station. Immediate opening. Contact Autumn in New York on air promotion specialists. stimulate /sell. Contacts galore Presently employed Don Meinert, KOAK, Red Oak, Iowa. Continuity or traffic Savvy helpful, writing and blue chip organization. Excellent references. Box production skill essential. Need immediately. (2121 H -198, BROADCASTING. Chief engineer wanted for 1000 watt AM station in S33 -6024. southeast. Office and workshop at both studio and Beginner-Negro dj- announcer- Control board op- transmitter. NBC affiliate. No announcing required. erator. 3rd endorsed. Still seeking opportunity. Good working conditions. Salary and benefits based Situations Wanted Management Relocate. Box H -203, BROADCASTING. on and experience. or write W. Ray ability Call Hard working, Results not Ringson, WBIA Radio, 404-724 -2421, P.O. Box 129, reliable professional. DJ-announcer-newscaster. 3rd endorsed, sortie ex- promises. Present station sold. Box H -137, BROAD- Augusta, Georgia. perience, married. I love Broadcasting! Box H -208, CASTING. BROADCASTING. Wanted: First phone engineer to assist chief and 15 years experience in Radio announcing handle music sales and service. An- -sales- First phone combo-man, 18 years experience, pres- background persona lity ticket maintenance ability-look- nouncing ability helpful. Full company benefits. -Ist ently employed, wish to relocate. Box H -210, mg for a working managers in Call or write Bob Templeton, WMKC -FM, Oshkosh, job (not position) BROADCASTING. medium market. Box H -163, BROADCASTING. Wisconsin. 414- 233 -3030. If you're a major market T -40 station about to Multi talented broadcaster looking for management First class licensed engineer morning shift for hire a dj. I believe you'll find me qualified. For opportunity. 16 years a proven pro. If your small automated good music station, announcing ability an air check call 413- 739 -6889 or write Box H- or medium market is looking for a shot in the arm, not Fringe benefits. Send 229, BROADCASTING. helpful but essential. look no family. H -179, phone further. College, vet, Box resume with first reply trio collect calls) BROADCASTING. to; Iry Laing, WQTE, P.O. Box 306. Monroe, Michi- Announcer- newscaster DI (MORI and commercial copy writing. Trained in New York. FCC 3rd en- gan 48161. fifteen as manager, Twenty years experience, civic dorsed. Stable personality, not afraid of hard work. leader, sales record. Box H -188, BROAD- excellent Married. Box H -233, BROADCASTING. NEWS CASTING. First phone. 2 years experience. Howard Thayer, Newsman who can tell it like it happens. Freedom to manager. professional Currently VP G general Run LaMoille, Illinois 61330. develop style and serious reporting competency. operation. 17 years experience, 39. Sales- oriented. helpful . desire and perception more Experience No rush, compatibly employed. Desire to change First combo man. news, important. Pittsburgh area. Box H -86, BROAD- phone D.J., sports reliable locations. Box H -212, BROADCASTING. performer with solid technical education. Trained in CASTING. New York City. June broadcasting Available now breaking all billing records can grad. Sales manager for relocation, contact Arnold Koenig, 73 -50 Bell Fast -growin New York suburban station needs ex- combine excellent radio background into capable Blvd. Bayside, N.Y. Phone 212 -468-5267 after 7 p.m. perienced newsman with strong air delivery, also management your adult format, community station. strong on news preparation. Good salary and bene- Box H -215, BROADCASTING. Want a top 40 jock with months fits for the right man. Box H -92, BROADCASTING. 5 experience as a heavy night man plus 3 months experience as a top General Manager -general sales manager. medium flight music director with a system designed News director -immediate opening contemporary sta- market successful GM, under 35, to desired. currently make you Call 1212) tion, East Coast. Number one for ten years. Winner years programing, promo- #I? 672 -6955 after 6 P.M. fifteen experience sales. and ask for Arty references dozens of top news awards, Salary commensurate tion. personnel, northeast. $15,000±, plus possible Simon. My include New York City P.D.'s and Music Directors. with talent and ability. Position permanent. Excellent stock opportunity. Box H -230, BROADCASTING. working conditions and benefits. Station extremely Negro jock- talented, dependable, tight board, third, stable with almost no turnover. Rush details and Are you having billing problems? Is your station top school graduated. Relocate anywhere. Hubert tape showing air delivery. Box H -98, BROADCAST- more than 250 watts' Are you located in a city Tatum, 2101 Telegraph Ave., Oakland, California ING. of more than 2.911 people? Do you have a city 94612. 415 -451 -5711. Ext. 621. larger than this less than 25 miles away? Is your sta- One of south's most respected stations needs aggres- tion over 10 months old? Did you bill under $60,- Stable Mature announcer with 1st phone desires sive dedicated newsman. Swinging, middle -of -road the months 1969? If you answer 258.53 first 6 of stable. non -frantic job. Can do creative work. Am format -local news effort strong on beepers. Send to these you may need an experi- yes all questions interested in learning sales. Shift unimportant. tape and resume plus salary requirements to Box enced, minded manager If so, call 608- promotional Write 26 N. Locust St. Hagerstown, Md. H -111, BROADCASTING. 935 -5821 or write 406 S. Virginia Court. Dodgeville. Wis, 53533. New news- Challenge: Rebuild news department at top rated first phone, experienced announcer, midwest swinger. Send tape, resume and picture caster, copywriter, looking for career opportunity, young voice, small to medium to Box H -146, BROADCASTING. Sales sounding market. Write Chuck Sonitz, 271 Del Mar, Chula Vista, an- for the right young person- 19 years experience. Solid background sports California 92010. Television opportunity nouncing and management. Box H -138, type interested in news presentation. Rush station ality BROADCASTING. resume, picture, and tape to News Director, KUTV, NY network news experience /want news.'sports/ 179 Social Hall Ave., Salt Lake City, Utah 84111. announcing crock to MORI. 3rd endorsed now/ Announcers Ist soon. Married /draft exempt. John Hargraves, Immediate opening with dominant news station in Apt 7K S, 16 W. 16th St., New York, N. Y. 10011. I'm good at what I do. Give Georgia's second market. Need young newsman who Quite frankly, Cry me a top 30 market. MOR or Non -Drake rock. is willing to learn -eager to work, gather, write Award -winning announcer, six years with same I'll you a 26 year old, 100% personality. and air. Phone Ed Wilson, WDAK, Columbus, give concert and quality pops station. American air- Married, Master's Degree. Experienced. Box G -258, Georgia 14041 322 -5447 -no collect calls. lines music -till -dawn type personality, well edu- BROADCASTING. cated. married, 40. stable casual basso. Herb Mc- to work as the second man in a three crind, 10409 Newsman experience, former Menaul N.E., Albuquerque, New man news operation. We are looking for a dedicated First phone, five years chief Mexico. manager, sales. Announcing is newsman who enjoys digging for stories and can engineer. production them on the air. We will pay my game, and I've always played it well. Middle, write and deliver Need first job in radio training. desire. right man. Contact Jack Gennaro or mood or rock. Box H -71, BROADCASTING. -have po- well for the tential. and 3rd endorsed. Do you have the open- Hugh Mix at Radio Station WFHR, Wisconsin Negro lock, Soul or Rock, Experience, first phone. ing? Don Rutan, 1660 Circle Drive, Ellwood Park, Rapids, Wisconsin 54494. Box H -108, BROADCASTING. Washington, Pa. Immediate opening for experienced newsmen FMC. radio. News director leaving for Experienced announcer, tight board. Looking for Bittin' by the radio cur: -Have the training, the Television and newscasting. Veteran, mar- major market. Send picture, tape to WIMA Radio play by play sports and voice. the ability, and the 3rd endorsed -hut lack ried, mature, third endorsed. Box H -128, BROAD- 223 N. Main St., Lima. Ohio 45802. the experience. Can you help? Bill Shuster, 75 CASTING. Rosewood Ave, Washington. Pa Immediate opening -News director to head up 5 kw CBS affiliate in university town. Consistent As- First phone announcer, limited experience, broadcast Newscaster jockey, professionally trained sociated Press award winner. Call or write Colin school graduate, draft exempt. Box H -129, BROAD- -disc in New York music. Rosse, WINA. Charlottesville, Va. 703- 296 -6177. CASTING. city. also B.A. degree in prefer New York State, New lersey or New England. Need aggressive news director, September first. Get your share of morning commuters; get per- George R. Dale. 4026 Carpenter Ave., New York, 100.000 university town market, New York State. sonality; get me. Experienced, draft -exempt, effec- N. Y. 10466, phone 212 -OL 4 -9211. News is our bag. If its yours send us resume and tive. Major market only. Preferably MOR or coastal. air check. Robert Newman, WTKO, Ithaca. Box H -152, BROADCASTING. Ohio Only! . 15 years includes management, men on way up. Experienced only. Good sal- Young PD /commercial pilot. First phone. Solid "Drake'or sales. copywriting rteejay. announcing. First ticket. No. 1 Top-40. Call Tom McMurray, Program ary at personality jock and /or traffic reporter. Major 35. married. 614- 964 -44'1. Director for the Knight Stations, or send your tape market only. Box H -154, BROADCASTING. and resume to P.O. Box 927, Fall River, Mass. Soul jock-1st phone. Willing worker waiting for First phone announcer available. Bob Hogan 9502 Production, Others right station. Box H -157, BROADCASTING. Sierra Madre, Spring Valley. Calif. 714- 463 -2273. Programing, Announcér- engineer capable of good personality show C&W or music plus maintenance Program director- deejay -first ticket -no maintenance. good of Technical Knowledgeable -pop contemporary music, games and equipment -I2 years experience, family man no beginner --8 years at present employment. No contests A central Pennsylvania too rated station. Experienced chief engineer; directional systems, drifter. Box H -162. BROADCASTING. Need references. $7.500 to 10.000 to start. studio engineering AM, FM stereo equipment. No Great opportunity. Letter and tape first time Jock with 3rd endorsed: experienced in MOR. announcing. family man, prefers south. Box H -124, Bov G -263. BROADCASTING. C&W. rock: more than capable in production, con- BROADCASTING. tightest briard: Creative program director for separate AM -FM Good tinuity: draft exempt: single: will relocate for H -165. music operations. eastern major market. 5 figure $125 'wk Box BROADCASTING. Chief engineer- experienccd AM'fM- construction salary. Start immediately. Send resume to Box 1-1-95, DJ. tight board. good news. commercials, ready -main tenanre-dirge tinna Is- prnnfs. Box f1 -l' I, BROADCASTING. now. Bov H -1ßF, BROADCASTING. BROADCASTING.

76 BROADCASTING, Aug. 18, 1969 Technical--continued Programing, Production. Others Technical -continued Audio engineer. Desire Caribbean will insider ether. continued Experienced TV transmitter and studio technicians Creative tape editing. Ist phone. $1,0 week, Some wanted Please send resume of experience to direc- editors can splice first half of one sentence In Available immediately program director, medium, tor of engineering. WNAC -TV Government Center, second half of another. That's good. But I do major markets, excellent management, administra- Boston, Mass 02111. same with syllables' Have 6 months experience tive abilities, good references, family -man, 11 tape recording. light hoard, transmitter watch at years all formals, first. Phil Robbins 319- -1623, Temporary help positions for technicians available 583 for NYC radio station Seeking equal opportunity. BOY. 102 -311 -S9í0. _ approximately Sept. to March at full color Chicago ETV station. Contact Chief Engineer, H -155. BROADCASTING. weekends 'Maier market personality working with WTTW, 5400 N. St. Louis Ave., Chicago. Ill. 60625, lop station in the nation, has own unique TV engineer. Starting position. developed Tel.: 312 -583-5000. First class FCC radio, format through research. Free to travel weekdays, Box H -191, BROADCASTING. will institute format that may set a trend. Credits Immediate openings for television engineers with include: Past as experience hilt eager to program director, tack record jock maintenance and operation experience. Needed for 1st phone no broadcast unequaled, first with de- preferred. Great potential. Box phone communications control operation of computerized statewide televi- learn. N.Y.C. area gree, professional musician. Call 415 -755 -2102. H -195. BROADCASTING. sion network in Indiana. FCC Ist phone. $8000 plus university benefits. Call Jim Potter, 317-639 -7945. Experienced engineer /chief available. -$140. Mid- TELEVISION -Help Wanted west, northwest. 215 -386 -2550. Video operator -switcher with first phone. New sta- MANAGEMENT tion southwest Florida. Future good in either produc- NEWS tion or engineering. Call chief engineer, 813 -936- Sales 0195. newsman desires return to the northeast Working Closed Circuit Television technician. Must be fa- deferred. Box H -84, BROAD- Professional local salesman for CBS affiliate in College graduate, draft miliar with all phases including systems central Pennsylvania. Top commission compensation of CCTV, CASTING. design, installation, maintenance and repair. Ex- plan in market. Send resume including present cellent opportunity created by expansion of our Newsman wants news directorship. Age 25, married, earnings to Box H -85, BROADCASTING. and TV Division. Don Sahlein, Alan Gordon Enterprises, 5 years broadcast experience. Radio 3 children, N. N. Hollywood, hard work, good organization, and Top broadcasting salesman- Wanted by south 5362 Cahuenga Blvd., Calif. TV. Will promise 91601. in depth news. Will not promise to avoid contro- Florida television station. Professional broadcasting versy, commercial or otherwise. Box H -131, BROAD- experience with proven sales record essential. CASTING. Liberal salary plus commission basis. Send complete NEWS resume and toll particulars to Box H -173, BROAD- Major market newsman -announcer heading west. CASTING. Newscaster -Commentator top Florida TV market. Thoroughly experienced in all -news and quality Experienced only need apply. Strong delivery . . . I. CCTV salesman. Hardworking, aggressive salesman (speech major authoritative . good eye contact: Dig. write, music formats. College graduate for rapidly expanding TV Division. Must have ex- Francisco. Los Angeles, interview. Send resume, salary requirements. VTR Mature voice. Prefer San tensive experience in CCTV field. Excellent op- H -153, BROADCASTING. first response. Equal opportunity employer. Box Phoenix- Tucson areas. Box portunity for advancement Don Sahlein, Alan Gor- G -123, BROADCASTING. don Enterprises, 5362 N. Cahuenga Blvd., N. Holly- coverage means full lime curiosity, profes- News work. wood. Calif. 91601. sionalism, dedication, challenge, and hard Pioneering spirit wanted. English in a Spanish I've got three years experience and a lot of ambi- language marker. (Tiene que hablar espanoll hard tion. Northeast preferred, hut all offers considered. Announcers working newsman with knowledge of all the skills necessary Box H -193, BROADCASTING. Will do on camera and street work plus TV weatherman -excellent salary and opportunity in commercial assignments Salary good. Job needs a TV Will also -family man, stable. under 30. Strong midwest for proven weatherman. per- firm hand and there is help available Low -hand News director form announcer duties including on- camera local news, actualities. Experienced with talk shows VTR's and resume to Box H -200, BROADCASTING. commercials. Send resume and VTR to Box H -66, television news. Some sales experience. Will and relocate, BROADCASTING. develop strong staff. Now midwest, will Ready to anchor late TV news strip? Will consider morning an- newscaster reporter $10M minimum. Box H -199, BROADCASTING. KOMU -TV, Columbia, Missouri, needs radio or TV /writer who wants nouncer. Will train radio man with potential for to move up. Must be able to write. Southeastern, College degree in R -TV production. Announcing ex- advancement. Medium market college town. Prefer locally owned VHF offering $6,240 to start with music, news, sports with Ist class license. midwest applicants as interview is required. Call or excellent fringe benefits. Send picture and audio perience, hut Special interest news writing and reporting, write Program Director with full information. tape if VTR not available, Box H -202, BROAD- 323 North enjoy all phases of radio. Andy Shaffer, Seeking announcer for radio and television. Great CASTING Trail, Butler. Pennsylvania 16001. opportunity for young experienced announcer with long range potential. Send complete resume, picture Need all- around man to produce and host regularly Intelligent, versatile sportsman, 24. 21/2 Years and air check to Marvin R. Chauvin, Program Di- scheduled public affairs program; perform as on- radio /television sports; news. Big on play -by -play. rector, WOOD-TV 120 College Ave. Se., Grand air newsman as required: occasional fill -in as staff Complete service obligation mid -November. Prefer Rapids, Michigan 49502. announcer; and conduct local high school quiz west coast: $130 -$150. Write: Dave Cohen, Drawer show. Must have orderly inquiring mind for in- 919, Ft. Clayton, Canal Zone Technical depth interviews. Send photo, tapes and material to Box H -209, BROADCASTING. Educator, 26, desires quality news operation. B.A., Well equipped New York state VHF station re- M.A., First phone, authoritative news, provocative one first class licensed technician for trans- Sportscaster. VHF major Ohio market Good salary pre- quires commentaries. West coast university area mitter and one for master control. Salary commen- for first rate self- starter who can dig up his own ferred. (213) 287 -2276. surate with experience. Box H -78, BROADCASTING. material. Send photo and resume to Box H -217, BROADCASTING. for several TV engineers with years experience Interested in re- Immediate opening Newsman-6 class license. Experience desirable for studio Newsman. VHF major Ohio market. Good salary for in Florida. Contact Fred Toft, 421 Taylor first locating maintenance and operation of color cameras and first rate reporter with top delivery. Send photo Sandusky. Ohio. 419- 625 -9498. St., VTR. Send complete resume and salary requirements and resume to Box H -218, BROADCASTING. Production, Others to Box H -216, BROADCASTING Immediate opening for radio- television newsman. Programing, Chief engineer wanted for new UHF operation in Radio news experience necessary but we'll train you market. Our carded for television, photography, etc. Good salary and sports director seeks position with heavy rapidly expanding southeastern Radio/TV I. 1970. This is definitely a other company benefits including retirement pro- play -by -play schedule. Box H -22, BROADCASTING. air date is January ,.rowth opportunity for the right man. All replies gram. Call Richard V. Taber, V.P. Cr Gen. Mgr., resume and salary KAUS AM- FM -TV, Austin, Minnesota. Presently in top ten market as top 40 personality. kept in strict confidence. Send to Box H -219, BROADCASTING. Seek position in medium or major market with solid requirements Newsman, handle 16 Cr 35mm; on -air ability helpful. successful organization. Eight years experience in all Assistant chief for fast growing UHF in wonderful To head new department. Write or Call, Ed Peiss, phases radio including programing. Married, 28. Wisconsin. Earn top wages and fringe benefits KXLF -TV, Butte, Montana. 406- 792 -9111. Want to settle. Box H -102, BROADCASTING. while living and working in pleasant, clean little Midwest NBC affiliate needs TV newscaster. Must city of 40.000. Need two years experience. Write be confident on the air and well rounded in jour- Mature family man experienced in announcing, or call collect. Will Darch, Mgr.. KFIZ -TV, Fond nalism. Send VTR or tape and picture and resume to production. copy. traffic, sales. Presently announcer dii Lac. Wis. 414 -921 -3770 lack Hoskins, Program manager, WCIS-TV, 2680 E. program director small Has potential and desires Engineer, First class License, in radio Cook, Springfield, Illinois. or medium market. State salary first letter. Box Cr TV Write Glenn P. Warnock, Gen. Mgr.. WAIM, Sports reporter /camera man. Capable of handling H -165, BROADCASTING. WCAC -FM, WAIM -TV Anderson, South Carolina. interviews: editing silent and mag sound: writing. An equal opportunity employer. Minimum 2 years experience. Call Dave Willingham, professional . . . responsible Creative WCKT -TV, Miami. 305 -751 -6692. An equal op- man. $11 -12M plus potential. Worth more New York -Binghamton ... Dependable person with no yes portunity employer. Box H -172, BROADCASTING. first class license . .to handle UHF transmitter Growth potential for the winning radio and TV news looking for challenge in and studio operation. Newsman for award Experienced programer right person Salary commensurate with experience. Prefer man experienced in writing northwest If your station needs hard work, department. Pacific Call Chief Engineer, WBJA -TV, Binghamton, N.Y. film techniques and air work. Send resume and tapes ideas , I'm looking for you. Box some new 712 -1122 to news director WSBT- AM- FM -TV, 300 West H -180. BROADCASTING. TV studio technicians. Two years operation and Jefferson Blvd.. South Bend, Indiana 46601. broadcast school graduate MOR op- Copywriter, maintenance experience. Color TV studio and main- Versatile newsman -gather, write, deliver. Experience 203 -658 -6196 or Box H -220, BROADCAST- eration. tenance experience. Color TV studio equipment and with SOF & documentary helpful, not necessary. ING. Videotape. Salary range $159 to $224 for 40 hour Florida location. Call news director or program Boss is at a loss Lets torpedo Drake. Box H -223. week. Regular six months increases plus numerous manager 813- 936 -0195. BROADCASTING. fringe benefits. Write Director of Engineering, Group program manager desires single station -major WCCO -TV Minneapolis 55402. Programing, Production, Others market. Tall challenge tall reward, please write Chief engineer for full color network station in Box H -224, BROADCAST_ I NG. pleasant southeastern medium market, a scenic West Coast network VHF need sharp program direc- First phone. Need $170 week. relocate'Great per- land of lakes and mountains. Fine educational fa- tor for station in a top twenty -five market. Should sonality for popular music program tSinatra, cilities for your children in a community noted be creatively interested in local prod. Most inter- Mathis. Broadway shows etc. and original comedyl. for its friendliness and charm. Our TV and radio ested in an individual with a record of outstanding Currently standing still by transmitter watch at stations are a part of a young. growing group We performance under competitive conditions regardless NYC slalinn Will send latne and resume In equal offer excellent fringe benefits including profit of size of present market you're working in. In- °printlrinity pmpinver Net er Caiihhcan. Brix II- sharing Mr Wall er. Director of Engineering, WDEF- chide full details first letter and reply immediately 231, BROADCA'uTIN(',. TV, C hal1annoga, Tennessee. 615 -267- 339.2.. to Box H -68, BROADCASTING.

BROADCASTING, Aug. 18, 1969 77 Programing, Production, Others News -continued FOR SALE-Equipment Qualified "on -air" journalist seeks position in top continued continued market. Nine years experience. 27. nice looking aggressive, family. Box H -207, BROADCASTING. Continuity director- announcer. Idea man who can Equipment for sale: Schafer Ampex 800 -4 stereo manage 3 -man staff. Good future in Florida with TV Newsman who has out hard news for automation system original price $27,190. Two years new station. Write Box H -127, BROADCASTING. been of several years wants back in. 30 years old. College old, but in use only one year. Priced for quick sale at $17,500. I Schafer all Ampex 800 -4 system with market needs senior producer - degree. Box H -227, BROADCASTING. Top ten ETV station random access spot locater and audio clock in- director and assistant to director of production. cludes: 1 Schafer CU -8 control unit w /rack, I phases live Anchorman -reporter desires permanent position in Experience in all tape and film, color. Schafer TRU -8s record unit w /rack and Ampex AG- remotes necessary. H major mountain of southwest state market. Must Immediate. Box -232, BROAD- 440-2, 4 Schafer special Ampex AG -445 tape CASTING. be with first class news station with a future for -2 playbacks, 1 a young, experienced, newsman. College graduate, RC -4 rack for above, 1 Schafer SA 100 -B random access spot locater w /rack. M Crew chief -experienced studio cameraman with married, draft free. Presently employed. Call: -50 -B Memory and Ampex AG- 440 -2, I Schafer TM -8 knowledge of staging, lighting, and set construc- I -312 -827 -4363, evenings. -B- 445-2, Audio Clock w /rack and 2 Schafer tion. Excellent working conditions and liberal fringe special Ampex AG- 445 -2. Call or wire Bob Sobelman, benefits. Contact Mr. Sherperd, WDCN -TV, Box KSJO Programing, Production, Others Radio, P.O. Box 5190. San Jose, 95150. Phone 12555, Nashville, Tennessee Calif. 37212. 246 -6060. Area code (408). Production manager /executive producer. I'm the Art director for EN station in Nashville, Tennessee. senior producer- director in a top ten market sta- Experienced in graphic art (including layout, design tion, but I need a place to grow and learn more. For sale . One 16 MM Mitchell SSR -16 single and finished art for offset printing), set design, Ready to move up to key management position. system reflex camera; 12 to 120 Angenieux lens, and staging. Excellent working conditions and liberal Fully experienced in live, VTR, film, radio, and And mount; RCA magnetic sound amplifier; 12 volt fringe benefits. Rush portfolio, resume and salary have public relations experience also. You'll find me DC constant speed motor plus 120 volt sync motor; requirements to R. L. Sherperd, General Manager, creative, versatile. capable and striving for the filter holders; filter cutter; case and connecting WDCN -TV, Box 12555, Nashville, Tennessee 37212. best product. Box G -237, BROADCASTING. cables. Best offer. Contact Norman L. Bacon, Di- (Portfolios will be returned.) rector of Business Affairs, KMOX -TV, One Memori- Comes on like a Carson (and we don't mean "Kit ") al Drive, St. Louis, Missouri 63102. Producer /director- experienced man to develop and 42 year old producer, writer, singer, MC, inter- produce creative local commercials. We have strong viewer moving up. Currently in third year writing - Two towers -Self supporting. 180 feet. Presently in local sales force used to create spots for their clients. producing- hosting daily hour -long TV Talk -Music use in Chicago. $1,000 each standing. 12,000 each CBS affiliate- northern New England. Contact Mr. show plus many specials. A real professional in ready for shipment. WEAW, Evanston, Illinois. Raymond Gilvard, program director, WGAN -TV, 390 every category. Box H -90, BROADCASTING. Congress St., Portland, Maine. Cates Cartritape II cartridge machines, three M621I Production manager. Experienced. Will organize, playback and two M6213 record /playback, $850.00. train, and coordinate dynamic department. Offers Mike Horne, KARV, Russellville, Arkansas. TELEVISION administrative and creative talent. Excellent refer entes. Box H -167, BROADCASTING. Best offer, items can be bought separately, 2 Mac- Situation Wanted Management Kenzie 1CPR recorders, 3 MacKenzie playback units Television cameraman, network and ETV work. RCA 5CPB 5 drawers each with remote or sales manager- Professional control units General manager TV studio school. Draft exempt. Box H -187, BROAD- 200 -300 Cartridges. Radio station WHIL, Medford, broadcast management; outstanding profit & sales CASTI NG. Massachusetts 02155 396 performance; sound judgment; good experience; (617- -1430). excellent contacts and references . seek op- Four years ETV /ITV production experience. Seek portunity and challenge. Write Box H -211, BROAD- director position in medium ETV /ITV or commer- MISCELLANEOUS CASTING. cial station. Have done staging, lighting. photography, switching. directing. Ready to move up. Television VP & general manager seeking move. Deejaysl 11,000 classified gag lines. $10.00. Un- Box H -206, BROADCASTING. conditionally guaranteed. 39, 15 years sales, sales- management, management. Comedy catalog free. Edmund Orrin, Mariposa, Calif. 95338. best records. Complete knowledge all phases. Pro- TV assignment editor-top ten market. Production. fessional. Community active. Very compatably em- writing and filming experience. Young, married and ployed with large corporation. Honorable reasons ready to move. Box H -221, BROADCASTING. Coverage Maps -attractive, effective, copyright- for wanting location change, no hurry. Box H -214. free, including art, trade composition, reliable BROADCASTING. Producer of local TV show in top ten market. Will market facts. For samples and cost write Ed move to smaller market if challenge and money Felker, Box 141, Ambler, Pa. 19002. are right, Box H -226, BROADCASTING. Sales Third class license instruction booklet, reviews all phases necessary for license, also contains sample Have done all I can do as local TV sales manager Have experience, will travel, 18 years experience. in midwest medium market. Looking for more production promotion, producer-director. Well test $1.00 each. Order from: Baker Publishing, 443 S 13th Neb. challenge in different market anywhere. No ad- qualified for challenging position. Box H -228, Street, Lincoln, 68508. vancement here possible. Knowledgeable in BROADCASTING. all Financial statements or reports late? Billing inac- phases of radio and TV. Tremendous sales record. curate? Contact: Radio Accounting Service, 214 -674- Available immediately. Age 33. Box H -150, BROAD- WANTED TO BUY- Equipment 2775. CASTING.

We need used 250, 500, 1 kw ti 10 kw AM and Professional account executive. 14 years sales, sales - The Kay Karter Show . for small and medium management. Tenacious. creative selling, TvB FM transmitters. No junk. Guarantee Radio Supply market radio. News and entertainment for women. 1314 Texas 78040 trained. I do my homework and like money. Billing Coro.. Iturbide St.. Laredo. Customized to your format. As low as $10 per records available. Family man, active. week. community 1000 watt transmitter, Gates or RCA. Must be ex- Write or call for sample tape, lolly Roger Compatibly employed Box H -213, BROAD- Productions, presently. than 10 years Box 356, Salem, Ohio 44460. 216- CASTING. cellent condition less old. Or 500 or 250 watter. Glenn Tryon, WQBS, Box 9986, San- 337 -7930. turce, Puerto Rico 00908. Announcers Voice drop -ins; Los Angeles success sound can make you number I. Professionally taped comedy drop -ins. Fifteen years experience including network and four FOR SALE-Equipment 50 only $5. ROW Broadcast Associates, 6158 Debs, years radio navigation in the far east playing Woodland Hills, Calif. 91364. colonialist. Box H -54, BROADCASTING. Coaxial -cable -Heliax, Styroflex, Spiroline, etc. and fittings. Unused mat'l -large stock-surplus prices. Monthly hotline Newsletter for radio stations! S 4668, Announcer: 20 years radio. Desires switch to TV. Write for price list. -W Elect. Co., Box Oak- Personalized with call letters, station manager -3527. Very excellent. Box H -159, BROADCASTING. land, Calif. 94623, phone 415 -832 photo. Write: Radio Newsletter, Box 373, Lima, Ohio. Announcer -engineer -Ist ticket-1S years experience Gates BC -5B transmitter. Excellent condition. Avail- in radio -no TNT work -strictly personality, have able immediately. KRLC, Lewiston, Idaho, 208- Golden oldies, all categories. 25,000 titles. 15e each desire to get into TV. Have you a spot? I have the 743 -1551. stereo tape or cassette. Bella Enterprises, ability. Box H -164, BROADCASTING. 970 W. Pershing Rd., Chicago, Illinois. 847 -2442. Announcer-8 years as TV personality in top 10 TV transmitting tower, guyed excellent-available market 17 years experience 33 years old. Seeks 30 days dismantled on the ground ready to ship. Games, gimmicks, intros, breaks, one liners, brain new challenge, Box H -225, BROADCASTING. Johnny Andrews 772, -44, face -square, includes storming, all in one package! Monthly. $2 sample. guyes, ladder, hardware, complete with lighting. News -features Associates, 1312 Beverly, St. Louis, First phone. Dependable. No prior television. Per- Presently supports the following: 1 -G.E. 8 bay Mo. manency a must. 618 -877 -2085. VHF TY7OB Ch. 13 antenna; I -G.E. 2 bay VHF Can't find it? -You need: "DJ Source Book. , . . TY7OB Ch. 13; 1 -12 bay RCA FM- BTF- 12 /ERI Save time looking for jokes . . . gimmicks . . Technical horiz. Er vert. antenna; 2 -12, x 15, microwave jingles . . . promotions magazine pro- screen; 1 -6, x 8, rotating microwave screen; TV graming . . . plus "hundreds" more! Only $4.95. Engineer. BSEE, P.E., 15 transmitting antenna, Ch. 13 VHF G.E. batwing years experience in mili- Command, Box 26348, San Francisco 94126. tary R&D with 5 years as engineering manager. TY7OB dismantled and available in 30 days. Un Broad communications background including CATV believable price. Contact; Mr. Sid Grayson, KLBK- Get your ticket. Memorize, study-Command's and micro -wave systems. Desire responsible TV, P.O. Box 1559, Lubbock, Texas 79408, Phone: "1969 Tests -Answers" for FCC first Class License. sys- -plus- Command's ters engineering position in CAN. Box H -105, 806- 744 -2345. "Self -Study Ability Test." BROADCASTING. Proven. $5.00. Command Productions, Box 26348, San Francisco 94126. Collins "C" Band weather radar, "WP -101" 150 Chief or supervisor BCTV, ETV, ITV, CATV, helical mile range. "Daylite Tube." Excellent Condition. Happy Huffman goes international with two more or quad VTRs. Box H -174, BROADCASTING. $4.9000.00 Avionic Inc., Terminal Building, Lunken stations in Australia. Best joke service in the Airport, Cincinnati, Ohio. 5)3- 871 -6222. world: 835 /year. Free sample: 4213 Riverdale, News Anaheim, Calif. 1963 Ford 151 3/4 ton trucks, 8, utility body & 28, Recorded character voices. set #1 150 different Pilot- photographer, desires position utilizing both hydraulic aireal ladder 1966 International mobile recorded lines on 7" tape plus printed script talents. both Approx 1000 hours single and multi - TV van. National Cable TV Systems, P.O. Box 100, and DI corn-back for each! 510.00. Send immediate- engine airplane, over 1200 hours helicopter. 15 Avalon, N.J. 08202, 609- 967 -3011. ly to: The Chicago Broadcasting Circle, 111 years photographic experience with 71/z years in East Ontario, Chicago 60611. major market TV news, sports. commercial work, Stereo -Automation equipment -late model ATC, V.I.P. 'II phases Zippers . Thirty minute tape of superb darkroom work. Box H -201, BROADCAST- complete system delivery 2 weeks, call I- 801 -262- one liners short . ING. and rnmedy routines . . $35. 2431 Mr. Carlson. Box H -184, BROADCASTING.

78 BROADCASTING, Aug. 18, 1969 Miscellaneous continued INSTRUCTIONS continued Help Wanted Attention: Deejays, program directors and general Follow The Leader to a fast first phone with Announcers managers. Develop new ideas and improve your T.I.B. . offering the nation's original four sound. Order our low priced air checks of New week accelerated course with results guaranteed York City's top stations: WABC, WNEW. WMCA . . . tuition: $295.00 . . . free placement. TOP RATED EASTERN PA. and others. For complete information write Box Experienced, or talented radio school T.I.B. in the south . V.A. approved . . class H -158, BROADCASTING starts September 2. Tennessee Institute of Broad- graduate wanted for tight modern [or- "365 Days of Laughs." Only Daily Radio gag service casting, 2106 -A Eighth Ave. South, Nashville, Ten- mat. Salary and working hours are at- us prepared by deejays for deejays. $5 per month. nessee 37204, (615-297 -8084.1 tractive. Most of present staff with Box 3736, Merchandise Mart Station, Chicago, III. over eight years. Contact: T.I.B. in New England classes start: August 60654. Victor A. Michael, WMLP AM FM 25, September 22 . Technical Institute of INSTRUCTIONS Broadcasting, 800 Silver Lane, East Hartford, Milton, Pa. 17847 Connecticut 06118, (203- 289 -9400). Phone (717) 742 -8705 FCC License and Associate Degree in Electronics T.I.B. . earned mostly by home study. Free catalog. Gran- in sunny Miami classes starting Sept. 8, . tham Schools. 1505 N. Western, Hollywood, Cali- Oct. 6th Technical Institute of Broadcast- ing, News fornia 90027. 283 Krome Ave. S., Homestead, Florida. Fun in the Sun and a at TIB in First Class License in six weeks. Highest success rate first phone too Sunny Miami . . . 4 in the Great North Country. Theory and laboratory week accelerated course with results guaranted tuition $295.00 . . . next training. Approved for Veterans Training. Elkins classes Sept. 8, October 6. Technical Institute of Institute in Minneapolis, 4119 East Lake Street, Broadcasting, 283 S. Krome Avenue, Homestead, Wanted Minneapolis, Minnesota 55406. Florida. Phone 305- 247 -1135. New Orleans now has Elkins famous I2 -week American Institute of Radio has the nation's finest Radio Broadcast course. Professional staff, top-notch quality course for your first class license in five equipment. Elkins Institute, 333 St. Charles Avenue, weeks, tuition $300.00. Classes begin September 8, New Orleans, Louisiana. October 13, November 17, December 22, 2622 Old Oracle The nationally known six -week Elkins Training for Lebanon Rd., Nashville, Tennessee 37214 615 -889- an FCC first class license. Conveniently located on 0469 or 615- 889 -2480. the Loop in Chicago. Fully GI approved. Elkins In- No: Tuition, rent. Memorize, study-Command's Who stitute in Chicago, 14 East Jacks,vt Street, Chicago, "1969 Tests -Answers" for FCC first class license. Illinois 60604. -plus- Command's: "Self -Study Ability Test." Proven. is a Elkins is the nation's largest and most respected $5.00. Command Productions, Box 26343 -R, professional, creative, name in First Class FCC licensing. Complete course San Francisco 9 -1126. in six weeks. Fully approved for Veteran's Training. hard working newsman. Accredited by the National Association of Trade Help Wanted -Management and Technical Schools. Write Elkins Institute, 2603 ei ei ei Send tape, resume and re -write Inwood Road. Dallas, Texas 75235. , . eririii ei ri ii ei eii . ï ¡ The Masters. Elkins Radio License School of Atlanta material to: offers the highest success rate of all first Class RADIO MANAGER :: License schools. Fully approved for Veterans Train- Aaron Shepard, News Director ing. Elkin Institute in Atlanta, 1139 Spring Street, Georgia 30309. Atlanta, Midwest radio station in four station mar- WROW Be prepared. First Class FCC License in six weeks. ; ket needs General Manager capable of as- Box Top quality theory and laboratory instruction. Fully ; 590 suming total responsibility for #1 approved for Veterans Training. Elkins Radio License rated ; Albany, N. Y. 12201 School of New Orleans, 333 St. Charles Avenue, u property. Current billing $200,000 per year e; New Orleans, Louisiana 70130. with potential for a 50% increase under the e Attention Houston and Gulf coast area residents. 0 right management. Ability more important ;u Elkins Institute offers First Class FCC licensing in than experience. Send resume and salary re- Programing, Production, Others weeks. instruction. Elkins Institute : ; only six Quality quirements to: in Houston, 2120 Travis, Houston, Texas 77002. uu ;u Announcing, programing, production, newscasting, i sportscasting, console operation, disc jockeying and ::: Box H -134, Broadcasting e all phases of radio and TV broadcasting. All taught NEWSPAPER by highly qualified professional teachers. The na- Confidential e tion's newest, finest and most complete facilities PROMOTION including our own commercial broadcast station - reiiiiiiiireeetiLti e i.Liiiits KEIR. Fully approved for veterans training. Accred- ited by the National Association of Trade and Sales DIRECTOR Technical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Texas 75235. TIIIIIIIIIITIIIIIiIIIIIiI A fast growing metropolitan newspaper with over 200M circulation is Engineering Incorporated Schools have the Radio SALESNIAN looking for a top -flight man to finest and fastest course available for the 1st Class assume full responsibility for its Radio Telephone License (famous 5 week course) advertising sales promotion and re- R E I Leading Chicago Radio station has Total tuition $360. Class beeins at all Schools search functions. The individual we 13. or write the R.E.I. Sept. 8 and Oct. Call immediate opening for a young ag- want is very creative, well -grounded School nearest you for information gressive lime salesman. Cr u ' dala s in all media, ambitious, a good mixer and with R.E.I. in Beautiful Sarasota, the home office, 1336 should have aI least two years of speaker, the ability to initiate, supervise and interpret Main Street, Sarasota, Florida 33577. Call (8131 small market sales 955 -6922. Fully approved for Veterans training. experience. Our research. He must work smoothly salesmen earn bet s'cen $2t, In S50.000 with other department heads, He R.E.I. In Fascinating K. C. at 3123 Gillham Rd., in the pressure per V(' l_ Send resume to: should delight and Kansas City, Mo. 64109. Call (816) WE 1 -5444. challenges of a competitive market. Salary is open but commensurate in Glendale at 625 E. Colorado St., Box H -192, Broadcasting. R.E.I. Delightful with qualifications and experience. Glendale, California 91205. Call (213) 244 -6777. Absolute confidential handling. Send R.E.I. in Historic Fredericksburg at 809 Caroline St., complete resume and salary require- Fredericksburg. Va. 22401. Call (703) 373 -1441 ments to: Licensed by the New York State department of MGR " " "SALES & A /E's" "" Box H -185, Broadcasting. education. 1st class FCC license preparation for S.P. Bay area's 1st "Stereo Country'. people who cannot afford to make mistakes. Also station has #+1 rated t'ouch'y D. .1. announcer sports, training. Contact: -Dl -news- Ralph Emery-UP I news /audio service 43rd York, N.Y. 10036. ATS, 25 W St., New -Pepper IIW's 7f' I'Of! 1.4.1' RF.'I.L- Phone (212) OX 5 -9245. V.A. approved-student rOC'Ll, 31.4 F F.' $$$. loan program. Gen. Weiss, RADIO SPORTS DIRECTOR Mgr. Ken i Broadcasters are passing their first phone exams in Contact: six to twelve weeks through tape recorded lessons KFMR, BON 443. Fremont, Calif. .A stab/ in the top ten markets is look- at home, plus one week personal instruction During ing for a combination sports personality -68, one week sessions were held in Memphis, 1967 and sports director. The person we seek Seattle, Minneapolis, Washington, D. C., Portland and Los Angeles. An outstanding success rate has must have management ability and a com- brought expansion in 1969 to Boston, Detroit. At- plete knowledge and interest in sports lanta, Denver and New Orleans. Our 17th year AUTOMATION EQUIPMENT SALESMAN matters. Broadcast group operation offers teaching FCC license courses. Bob Johnson Radio 1060D, Duncan, Manhattan a good starting salary commensurate with License Training, to represent in eight western states the Beach. Calif 90266 Telephone 213- 379 -4461. leading supplier of automated control equip- experience, an attractive fringe benefit Since 1946. Original course for FCC First Class ment and taped music services for radio. program, and gond promotion possibilities. Radio -telephone Operators License in six weeks Ap- Sales, engineering or management experience proved for veterans. Low-cost dormitory facilities essential. Income high five figures. Draw and Please send complete resume including months at school. Reservations required. Several all expenses paid. Send resume to Iry Law. salary history plus tape to: ahead advisable. Enrolling now for Oct 1, Ian. 7. VP, Sales, ICM, P.O. Box 943, Bellingham, For information, references and reservations, Wash. 96225. Box H -156, Broadcasting. write William B. Ogden, Radio Operational Engineer- All replies will be held in strict confidence. ing Avenue. Huntington Beach. School, 5075 Warner An equal Opportunity California 92647 (Formerly of Burbank, California) Employer M/F

BROADCASTING, Aug. 18, 1969 79 Programing, Production, Others TELEVISION -Help Wanted Technical continued

_111C1111111111111C1111111111111[lllllllllllll[llll IIIIIIIIIOIIIIIIIIIIIIOI1111111111L OVERSEAS DOCUMENTARY WRITER PRODUCER DIRECTOR OPPORTUNITY This is a position for a highly creative person Avco Field Engineering is a who can research and produce a bold news world -wide service organiza- style documentary as well as the polished art E. tion currently operating and maintaining VHF television niece. The unit has won dozens of awards and has a national reputation in syndication. The stations in the Kingdom of Saudi Arabia. Openings exist applicant must have written and produced many documentaries. in the following cities: Dhahran, Jeddah and Riyadh. Don't apply unless you can show finished scripts. your naine on the credits of several documentaries BROADCAST ENGINEERS said the proof of several national awards. Five years' current experience in the maintenance of VHF Box H -204, Broadcasting. television broadcast equipment plus first class license.

ilill[1II1111111111OI1111I11lllltllll18181I1[llll llll I llBt l I111Il11 BIIC778811111111.- Compensation: Salary-bonus -per diem or housing -equal to Situations Wanted $18,500.00 plus transportation and all company benefits - Management liberal vacation policy. Please send resume in confidence to R. E. Weirich, Man- EXECUTIVE PRODUCER ager, Industrial Relations. WEST COAST TOP 25 O &O or MAJOR GROUP. Seeking dedicated, creative community involve ment, news, documentaries, specials. Solid ex perience all phases top 10 midwest based group. Avco Washington, D. C. and international. Excellent references. Cost conscious administrator, covets Field Engineering competition and excellence. Write: Box H -189, Broadcasting. P.O. Box 41300 Cincinnati, Ohio 45241 Announcers (An equal opportunity employer) - METRO MOR Maintenance Technician Programing, Production, Others AIR PERSONALITY wanted to install and maintain microwave, television, audio equipment and telemetry continued AVAILABLE OCT. 6th IjI systems. Position involves innovative experimentation in medical communications under Box H -181, Broadcasting. the director of a leading medical center, Boston, Massachusetts area. Send resume to: Dr. Kenneth T. Bird 275 Charles Street CAMERAMANEDITOR Boston, Massachusetts 02114 Programing, Production, Others Cameraman- editor with imagination and desire. For production 111m unit of major '1'1' station in midwestern market, Should Program, Production, Others have Cinematography degree and /or two to three years Ileltl experience. Famili- arity with lighting, editing, and opera- ? 111111111111 t1111III111111 [71111111111111 7111111111111[ 1111111111111C111I111111I1011It tion or & Boles cameras pre - NU ER NE I A LOVELY Auricou rerred. To work with Producer-director FIGURE - that GRAHAME RICH In producing field inverts for regular #j. A tDS has helped bestow on# program, commercials. special effects over 15 radio stations. All for - PRODUCER -DIRECTOR and documentaries -no hard news. Salary Tlats. If you want a #1 rating commensurate with ability and experi- WRITER ence. Send resume and any lamm w'o'k for your station(s), let's get to- samples to: gether.' Phone. me Person -to #erson COLLECT at (615) Midwest station with new all- ALAN WILSON 291 -2685 or write me at 3104 Administrative Assistant elmont Blvd., Nashville, Tenn..- # = color facilities has opening for 37212. P. creative, energetic producer- Employee Relations Department #1 #1 #1 #1 #1 #1 #1 - director -writer. WIIAS, Inc. 520 West Chestnut Street We prefer someone with a Louisville, Kentucky 40202 few years experience, familiar TELEVISION Wanted -Help with switching function. Sal- Management ary commensurate with ability and experience. TELEVISION V.P. & GENERAL MANAGER Send resume to: UNDER 35 4 Our V.P. and General Mgr. will reach retire- P. ment at the end of this year and we are seeking HEAVY 4 a replacement to start this fall. This is our Box H -161, Broadcasting. only television property and the man selected Program and prmmntion create a will he given complete authority for all deci- director to swinging independent 'l's' environment with vital, sions. The station Is located In a top 50 market :tIIIIIIIIIIIC7IIIIIIIIIIIICl111111f11111C11111I11I1111ClIIIIIIIIIIllC7IIIIIIIIIIIIC111lir. alive station breaks, and and has a network affiliation. Previous manage- lD9 promos local live; ment experience helpful but qualified Sales Man- a guy who loves the vitality but hates the agers and Program directors will be considered bubble gum of top 40 radio -must have TV production experience and be hot writer. for this opening. Young executive preferred due Television Director copy west U a to ages of other management personnel. Base Small coast with fine facilities and 4, salary of $50,000 benefits and Immediate opening for e bright. creative bearded manager. per year plus television bonus arrangement. Stock purchase plan available director for e full color network after two years. Send history or work record to affiliate. Address complete resume to: Reply: DICK TABER I Box H140, Broadcasting G I Manager, KAUS -TV Box H -51, BROADCASTING We will contact you for a confidential interview. Austin, Mi ta 55912 ,11P

' 0/041INININPIPAP9/1114404,11~.4,00,11,!..J.

80 BROADCASTING, Aug. 18, 1969 TELEVISION Program, Production, Others continued "Growin' up ain't all that easy"

... said Michael to his counselor. But Mike's Promotion Manager Assistant a lucky kid, even though he has a serious emotional problem. He sees a counselor. Most Major market VHF needs number two man immediately to handle audience promotion kids like Michael don't. and merchandising. Opportunity to advance Children have long been the neglected group in all promotion, publicity areas. Salary in the 9 -10m. Big city, marginal climate. Sell your- development of services and facilities for self first letter; bare resume no reason to the mentally ill. We know there are more kids hire a real promotion man who wants cre- suffering from severe mental illness than cur- ative freedom and responsibility in a six person department. Reply immediately to: rent resources can possibly care for. They're disturbed and ill -and all too often forgotten. Box H -166, Broadcasting. Not by us. We remember. We believe their future will be better because we remember. We hope you'll remember too.

Situations Wanted Technical Support Your Mental Health Association

CATV Chief Engineer; System. Manager Available 15 years Pxl1PiiPiite all phases CA'f'5' in. FOR SALE -Stations continued chiding 7'erbnieal, Sales, f'ablernsting and Management with emphasis on Isi:,' City Systems, in ni ni nr metropolitan Ilia rk'i.s. Desire change. Resume nit request. Confidential Listings Box H -183, Broadcasting. TEXAS RADIO STATIONS RADIO-TV-CATV N.E. - S.E. - S.W. -- N.W. $75,000 to $450,000 fulltime and day- Employment Service time. Joe M. Leonard, Jr., Broker. P.O. C. BENNETT LARSON,INC. Box 222, Gainesville, Texas 76240. Ph. R.C.A. Building.6363 Sunset Blvd.. Suite 701 Madison Ave., New York, N.Y. 817.465 -4076. Hollywood, California 90028.213/469.1171 527 10022 BROKERS-CONSULTANTS

Central FLORIDA win Sell BROADCAST PERSONNEL AGENCY KFLD Sherlee Garish, Director Unlimited AM -small market excellent growth & living area. Good terms to for $8,.000 WANTED TO BUT- Stations qualified buyers. .- Coud terms. Daylinler . . . 900 kc. Box H -175, Broadcasting. " Alma Ilulnn>, Pltldada, Trxu< AM or FM IIIIfIIIIIiIIIIIL1II11IIIi Radio Station wanted, with tax loss carried forward $100,000 to $150.000. Prefer FM in SOUTHWEST, USA top 50 markets, but will consider any sta- Tira stations lor,u rd in rulnrful Suulhsyesl tion with the right loss. State for sole a, a package or singly. Call or write Ted Hepburn, R. C. Crisler Need Irby., other w;uLlgrrs fur ,t. elup FOR Co., 1100 Fifth Third Bank Building, Cincin- mess) of full potential. (loud markets Willi STATION SALE nati, Ohio 95202 or phone 3B1 -7775. Area minimal runiptitinn. ILlltinliTJ_S.uuu. Code 513. I la)linte- $I- lu,uuu uu rxrrlhul terms, Upper Midwest- expanding community Box H -76, Broadcasting in excess of 30,000. Gros: 170.000. Price For Sale Stations $350.000. 4 +sw-µ-+- AMERICAN MEDIA, INC. STATIONS FOR SALE I{ 3Jttc. Ka Mue fiIeDia Nrotiers 305 Degree of Honor Bldg. PACIFIC NORTHWEST. Gross $90,000. Price 1. $150.000 including real estate. 116 CENTRAL PARK SOUTH St. Paul, Minn. 55101 UPPER MIDWEST. Exclusive. Price $140,000. 2 Terms. NEW YORK, N. T. Area Code 612- 227 -7577. FLORIDA. Exclusive. Growing market. Price 265 3. $105,000. Excellent terms. -3430

4. CALIFORNIA. Major. $450,000. Terms.

Jdcic L. Stoll Tenn. Small AM &FM 60M 29% Ind. Small FM 120M 29% and ASSOCIATES Mich. Small Daytime 95M 29% Ore. Small CATV 16M Cash 6381 Hollywood Hlvd. N. Y. Med. AM &FM 700M Nego Ore. Med. AM &FM 175M 50M Loa Angeles, California 9002$ Area Code 213-464 -7279 Ks. Metro FM 65M 50% Minn. Metro Daytime 155M 50M

S.E. Major Profitable 1,031M Merger N. Y. Major Profitable 29% i 11n11m1munm1n1111111111111111:1muu1u11u1111111111u1u111111111111111111111111J11111i1i11111111nllulmu11111-. 500M Pacific Northwest major market AM and FM full time AM 41 CHAPMAN ASSOCIATES and maximum coverage FM available as %:7 a package or may be purchased separate. media brokerage service' ly. Asking price for both under a million oil very favorable terrils. 2045 Peachtree Road Atlanta, Ga. 30309 Box H -77, Broadcasting

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BROADCASTING, Aug. 18, 1969 81 (Continued from page 74) of WKLK Cloquet. Minn. Ann. July 30. Inc. for $200.000. Sellers: A. Fuller Sams KAIN Nampa. Idaho -Seeks assignment Jr., sole owner. Halifax is owned by States- prehearing conference for Sept. 10 and of license from Elizabeth L. Cain and ville Broadcasting Co., licensee of WSIC hearing for Oct. 9 (Doc. 18613). Action July Howard Nafziger to Nampa Broadcasting and WFMX(FM), both Statesville, WIST 31. Co. $135,000. Nampa: Charlotte, WFRC Reidsville, all North Caro- for Principals of Brent lina, and WQXL Columbia, S.C. Mr. Saves Chief Hearing Examiner Arthur A. Glad- L. Larson (50.59) and Henry A. McNeal votes stock for Statesville Broadcasting. stone in Wheeling, W. Va. (Wheeling An- (49.5 %). Mr. Larson is salesman for KINS Buyers: William W. Jefferay, president tenna Co.), CATV proceeding, designated Eureka, Calif. Mr. McNeal is retail sales (59.23 %). Audrey D. Jefferay. treasurer Hearing Examiner Thomas H. Donahue as representative for Texaco Inc. Ann. Aug. 11. (36.93 %), et al. Mr. Jefferay owns and Mrs. presiding officer; and scheduled prehearing KEEP Twin Falls, Idaho -Seeks assign- Jefferay is secretary- treasurer for WRNB conference for Sept. 10 and hearing for ment of license from Radio Sales Corp. to New Bern, N.C. Action Aug. 6. Oct. 8 (Doc. 18612). Action July 31. Inland Radio Inc. for $140,000. Sellers: KQFM(FM) Portland, Ore.-Broadcast Bu- Hearing Examiner Isadore A. Honig in E. M, McCurdy, president, et al. Buyers: reau granted transfer of control of Point- Williamsport, Pa. (Citizens Cable Co. and Gordon L. Capps. president (77.36 %), et al. 0-Salescast Inc. from Juan Young. et al. Williamsport TV Cable Co.), CATV pro- Buyers own KSRV Ontario and KLBM (as a group, 100% before, none after) to ceeding, denied motion by Newhouse Broad- LeGrande, both Oregon. Ann. Aug. 5. David M, Myers (none before. 100% after). casting Corp. for continuance of prehearing WJRS -FM Jamestown, Ky. -Seeks assign- Consideration: $50,000. Principals: Mr. conference (Doc. 18581). Action July 31. ment of license from Russell County Broad- Myers owns audio electronics firm. Muzak Hearing Examiner Isadore A. Honig in casters to Lake Cumberland Broadcasters franchise for state of Oregon, WFGL and Williamsport, Pa. (Citizens Cable Co. and for $12,000. Seiler: Richard Fryman. sole WFMP(FM) Fitchbury, Mass. Action June Williamsport TV Cable Co.), CATV pro- owner. Seller owns applicant for new AM 31. ceeding. denied petition to intervene by at Russell Springs. Ky. Buyer: Welby C. KORE -AM-FM Springfield- Eugene. Ore. Scranton Broadcasters Inc., licensee or Hoover, sole owner. Mr, Hoover is general Broadcast Bureau granted assignment of- WDAU-TV: and by separate action denied manager of WJRS-FM. Ann. July 25. licenses from McKenzie Broadcasting Co. to motion to Intervene by WHP Inc., licensee WKLO -AM -FM both Louisville, Ky. (front Radio Wonderful Williantetteland Inc. No of WHP-TV (Doc. 18581). Action Aug. 6. Mid America Broadcasting Corp.), WRIT- consideration involved. Repossession in de- Hearing Examiner Herbert Sharfnan in AM-FM Milwaukee (from WRIT Inc.). fault of payments. Principals of McKenzie: Platteville. Wis. (Platteville Cable TV WIZE Springfield. Ohio (from Radio Voice Paul Lansdowne, acting president. et al. Corp.), CATV proceeding, on request of of Springfield Inc.) and WCOL-AM -FM Principals of Radio Wonderful Williamette- Platteville Cable TV Corp.. rescheduled pre- Columbus, Ohio (front Air Trails Inc.)- land: Glen M. and Helene N. Stadler, pres- hearing conference to Sept. 5 (Dar. 18579). Seek assignaient of licenses to Great Trails ident and vice president, respectively. Action Aug. 5. Broadcasting Corp. for purpose of corporate (jointly 99.99 %), et al. Mr. and Mrs. Stad- reorganization. No consideration involved. ler own KGAL Lebanon. Ore. Mr. Stadler Principals: Charles Sawyer. president is Oregon state senator, Action Aug. 1. (87.755 %). J. P. Williams. executive vice Ownership changes president (3.060%). Edward Sawyer. secre- KMEC -TV Dallas - Broadcast Bureau tary, John Sawyer. director, Jean Weaver. granted assignment of CP from Evans Applications Anne Green and John Sawyer as executor Broadcasting Corp. to Evans Broadcasting of Charles Sawyer Jr. estate (each 1.837 %). Corp. of Texas for purpose of corporate Principals own reorganization. No consideration involved. WBIB Centreville. Ala. -Seeks assignment WING Dayton, Ohio. Ann. Principal: Thomas M. Evans, sole owner. of license from Voice of the Mid -South Aug. 5. Action July 23. Broadcasting Co. to WBIB Radio Inc. for KNOC -AM -FM Natchitoches. La. -Seek $51,398. Sellers: Fred H. Davis, Paul Nichols transfers of control of Natchitoches Broad- KSOX Raymondville. Tex. -Broadcast Bu- and Houston L. Pearce (each 33 % %). casting Co. from Norman A. Fletcher (50% reau granted assignaient of license from Messrs. Davis, Nichols and Pearce each own before. none after) to Karl F. Bailey, Rob- Melody Inc. to Edgar L. Clinton for $140.- 25% of WARF Jasper. Ala. Messrs. Nichols ert L. Burk and David A. Bailey (Jointly 500. Sellers: Burney Jones and Neil Gilligan and Pearce own 49.5% of WDAL -AM -FM none before. 50% after). Consideration: (jointly 100 %). Buyer: Mr. Clinton is 50% Meridian. Miss. Buyers: Julius E. Talton. $130.000. Principals: Messrs. K. Bailey and owner of WGKV Charleston. W. Va. Sale president (60 %). Ben David Rigdon, vice Burk are manager -engineer and oflce man- of WGKV to Steer Broadcasting Corp. Is president. and Pearle Luckie Talton. secre- ager, respectively. of KNOC TV Cable Co.. pending FCC approval. ,,\etion Aug. 4. tary (each 20 %). Mr. and Mrs. Talton own Natchitoches. CATV system. Mr. D. Bailey 80% and 20 %, respectively. of WHBB and is engineer- operator for off -shore pipeline WTUN(FM) Selma. Ala, Mr. Rigdon is firm. Ann. station manager for Talton's stations. Ann. Aug. 11. Community -antenna activities Aug. 11. KHEY El Paso, Tex. -Seeks transfer of Fernando. -Seeks control of KHEY Broadcasting Inc. from The following are activities in com- KVFM(FM) San Calif. Frank C. Napier. Mrs. Nancy Sleighel, Bert assignment of license and SCA from Spectra E. munity- antenna television to Broadcasting Inc. to Southwestern Broad- Wahlen, Jack Millis and Roderic O. reported D. Matthews (as a group, 100% before, none casters Inc. for $110.000. Sellers: John after) to KHEY Inc. (none before. 100% BROADCASTING, through Aug. 12. Re- Stroud, president. et al. Buyers: James after). Consideration: $313,162.72. Principals ports include applications for permis- Gordon Douglas III, president (10 %), Harry of KHEY Inc.: Jimmy Ray Phillips. presi- T. Starkland, vice president (25 %), et al. sion to install and operate CATV's, Buyers own KKAT Roswell. N.M.: KPRI- dent (51 %). Charles B. Jordan Jr., vice (FM) San Diego: KYMS(FM) Santa Ana. president -treasurer (29 %). and Gary R. grants of CATV franchises and sales of KRDS Ariz.: KKAM Pueb- Ackers. vice president- secretary (20 %). Mr. Calif.: Tolleson. Phillips Is vice president of KPUR Amarillo. existing installations. lo and KBRN Brighton, both Colorado. Tex. Mr. Jordan owns 33% or KPUR. Mr. Ann. Aug. 5. Acker owns 11.66% of KRBC Abilene, Tex. KDB -FM Santa Barbara. Calif. -Seeks as- and 20% of KENM Portales, N.M. Ann. Franchise grants shown in italics. signment of license from KDB Broadcasting Aug. 7. Co. to Heller Communications Inc. for $100,000. Seller: Len Menard, president. KZOL Farwell. Tex. -Seeks transfer or San Bruno, Calif. -City council has voted et al. Sellers own KDB Santa Barbara. control of The Best Broadcasting Co. from to approve formation of a municipally owned assignment of which to Heller Communica- Norman L. Thomas. Wilson W. Copeland. system. Subscribers will pay $4 monthly. tions pends FCC approval. Buyers: Hugh Bobby Simpson and Michael W. Briggs City Manager Gerard S. Vergeer said initial Heller. president, et al. Ann. Aug. 5. (as a group, 54.28% before. none after) to investment need to install 40 miles of over- Gil W. Patschke (37.14% before. 96% after) head cable will he about $.100.000. He said WADS Ansonia. Conn. -Seeks assignment and Michael W. Briggs (8.57% before. 4et a municipal operation would bring the city of license from The Valley Broadcasting after). Principals: Mr. Patschke is co -owner about $75.000 yearly In profits. Co. to Wireline Radio Inc. for $275.000. or Texico -Farwell Cable TV, Farwell. Mr. Sellers: William Schpero. president, Sydney Briggs is employe of Union Bank. Tucson, Joliet. IIL- Consolidated Cable Utilities Byrnes. executive vice president, et al. Arizona. Ann. July 3n. Inc., represented by attorney Frank Mas- Buyers: Trans National Communications ters. has applied for a nonexclusive fran- Inc., 100 %. Ellis E. Erdman. chairman of Actions chise. hoard of both and president of Trans Ruidoso, N.M. -Marsh Media Ltd. nr National. votes stork of Trans National. WDGL Douglasville, Ga.- Broadcast Bu- Amarillo. Tex., has been granted a fran- Mr. Erdman owns 68.14% of WTKO Ithaca, reau granted assignment of license from chise. Continental Transmission Corp.. a N.Y.. and is consultant for WOLF Broad- Bolling Branham to Douglas County Broad- subsidiary of Continental Telephone Corp., casting Service Inc. Ann. Aug. 7. casting Co. for $90.000, Seller: Bolling Bran- has applied for a franchise. Continental ham, sole owner. Buyers: Howard M. Rowe. WLAE -FM Hartford. Conn. -Seeks assign- would charge $13 for installation and $' 95 president (51 %). and Denton B. Harris, 'ice monthly for Its 10- channel system The ment of license from Paulson Broadcasting president (49e%). Mr. Rowe owns advertising Corp. to WLVH Inc. for system would pay a 4% gross recelnt tax $160.000. Seller: agency and WSNE Cumming. Ga. Mr. Harris to the state and a 2% franchise tax to Paul De Savino, president, et al. Buyers: owns United Publishing Co. Action Aug. 5. Jose Grimait, president. Alton J. Lenore. Ruidoso. secretary- treasurer (each 40 %). and Donald WMPL -AM-FM Hancock, Mich.- Broadcast Hendersonville. N.C. -Henderson County J. Sherman. vice president (20 %). Mr. Bureau granted assignment of licenses from Cable Television Inc., represented by attor- Grimalt owns 53% of furniture company Copper Country Broadcasting Co. to Copper ney R. L. Whitmire. has applied for a and 50% of two theaters. and produces Country Enterprises Inc. for $150.000 plus franchute. Cablevision of Hendersonville radio programs for WFIF Milford. Cnnn. $20.000 noncompetition covenant. Sellers: Inc. already holds a franchise. Mr. Sherman owns one real estate firm Francis Locatelii, president. et al. Buyers: and 50% and 10% of two others. Mr. Lenoce William J. Blake. president- treasurer. Rob- Minot. N.D. -GT &E Communications Inc.. Is general manager of WNAB Bridgeport. ert T. Olson. vice President- secretary (each New York (multiple CATV owner). has Conn.. and has real estate interests. Ann. 31 % %). Mary M. Graham and Peter Ricca applied for a franchise. The firm would Aug. 11. (each 184,4%). Messrs. Blake and Olson are pay $3.500 per year or a sum equivalent former sales manager and station manager. to 2% of all annual gross operating reve- KYET Fayette. IAahn -Seeks transfer of respectively, of WJMS -AM-FM Ironwood. nues. whichever is greater. Subscribers control of Fayette Radio Inc. from H. F. Mich. Miss Graham is attorney. Mr. Ricca would pay $5.25 per month. Matthews. H. A, Beal. Clinton H. Bellows, is scientist for Boeing Aircraft Co. Action ohn Gatchell and Kim Henry (as a group. Aug. 6. Point Marion. Pa. -Video Link Co. of 100% before. none after) to Richard L. and Pleasant Hills. Pa.. has applied for a fran- Ramona D. Swan (-Jointly, none before. WCI3T Roanoke Rapids. N.C. -Broadcast chise. The firm would pay between 3.5% 100% after). Consideration: $65.000. Prin- Bureau granted assignment of license from and 4.24% of its gross revenue. Subscribers cipals: Mr. Swan is former general manager Halifax Broadcasting Co. to WCBT Radio would pay either $4 or $4.50 per month.

82 BROADCASTING, Aug. 18, 1969 "WA8CLM calling CQ, CQ. William - announced, wrote programs and com- Able Eight, Charlie -Love-Mary calling The man who adds mercials and learned that broadcasting CQ. Samoa, Easter Island? WA8CLM a touch of vitality was more than a magnetism through calling CQ." a studio window; it was a persuasive, The rotary antenna swings closer to at the WWJ stations personal communications force of con- proper position, moving from its work siderable economic and social conse- of some few hours earlier of connecting window at the operations of WFDF quence. Europe to a suburban acre at Farming- there. His performance behind the In 1941 Mr. DeGroot went to De- ton, Mich., just northwest of Detroit. microphone in 1930 as college class troit as broadcast director of an adver- The voice calling the crisp message president prompted the program man- tising agency that no longer exists. on the amateur 20 -meter band is well ager to urge him to consider radio as When the firm failed to get into radio known to scores in the business of a career. He did, but it took three sep- as deeply as he had hoped, Mr. De- broadcasting but very few know it arate trips to the station to summon Groot quit and sat on the davenport scans the globe as the hobby of Don enough courage to turn the door knob at WWJ. There he was hired as pro- F. DeGroot, general manager of WWJ- and ask for a job. He was hired. gram manager of the new FM outlet, AM-FM-TV Detroit. For 10 years at WFDF Mr. DeGroot w45 D. Now holder of the advanced class When World War II intervened, Mr. ticket, just a notch below the highest DeGroot was shifted to the WWJ staff ham rating possible, Mr. DeGroot be- and soon became program manager. gan as a novice only eight years ago Week'tsPrnfile He headed a department of 75, he re- when his interest was sparked by the calls, including two orchestras, two or- hobby of a son. For the first two years ganists and sound -effects men, quite Mr. DeGroot mentioned his new avoca- different from the contemporary mode. tion to no one and even today rarely In 1946-47 Mr. DeGroot served as discusses it. Much of his rig is hand - program manager at WRAL Baltimore, built from kits, the latest a frequency - introducing drama to public- pro- standard device. service grams and other similar innovations. "I never made a big thing out of it," he explains, "I just do it for kicks." He then was station manager of WwJ station associates describe Mr. WTAC Flint for two years, rejoining DeGroot as a many faceted individual, the ww., stations in 1949. As the years one of those rare breeds who has ex- followed he moved up the executive pertise in nearly every field of radio ladder, becoming assistant general man - and television, well refined in his nearly ag.r of all three WWJ stations in 1953. four decades in the business. They share He took the additional post of wwJ his respect for detail, thorough prepara- radio station manager in 1964 and was tion and punctuality. named to his present spot last Jan. 1. "Don is a tut-II broadcasting crea- In the early 1960's Mr. DeGroot al- ture," one associate notes, adding, "He most entered station ownership. He was realizes the necessity for balance. Like president and minority stockholder in a good practitioner in any field, you Grand Broadcasting Co., one of several know what the final result is and you unsuccessful (although it was favored try to harmonize everything else to in the hearing examiner's initial deci- achieve that." sion) applicants for channel 13 at Since the first of the year as chief Donald Ferdinand DeGroot - Grand Rapids, Mich., now held by operating executive for the Evening ,general manager, WWJ- AM -FM -TV WZZM -TV there. Grand Broadcasting in- News Association's ww.t properties, Detroit: b. Aug. 17, 1911. Hol- cluded one -time FCC secretary Mary Mr. DeGroot is well aware of the re- land, Mich.: Flint (.Mich.) Junior Jane Morris, an attorney. sponsibilities to maintain the traditions College. 1929-30; announcer-wri- Mr. DeGroot for many years has of these stations. WwJ took the air ter, WFDF 1930 -41: Flint. broad- been well known in the agency world Aug. 20, 1920, while WWJ-FM begn cast director, Holden. Graham & for his writing and producing of the in May 1941 and WW.t -TV started in Clark Advertising. Detroit. 1941: annual color film presentations in be- March 1947. All NBC affiliated, the sane year joined WWJ Detroit as half of the WNW stations. He also de- stations are autonomous from the sister program manager of W45D(FM ) vised the bingo -type game that guests enterprise, the Detroit News, and arc but soon becoming producer and play after the showing to win prizes. separate from the Evening News As- program manager of wwJ : pro- sociation's bids to acquire Kot.n -Tv gram manager. WRAL Baltimore. The game reinforces the key points 1946 -47: station manager. WTAC since they are used the cards as Tucson, Ariz., and WALA -TV Mobile, on the Flint, 1947 -49: rejoined WWJ in Ala., subject to FCC approval. basis of the play. 1949 cas program and public af- His "Idea- Sphere" film three years When Mr. DeGroot slides behind his Jars manager, becoming assistant ago won a first place in the contest desk today (Aug. 18) after a brief va- general manager of WWJ- AM -FM- sponsored jointly by the Television Bu- cation at home he will be looking TV in 1953, assuming added post reau Advertising and the Broad- across his office to a spot that before of radio station manager in 1964 of casters Promotion Association. remodeling had been a separate small and being named to present post reception area. in 1941 he had sat there Jam. 1. 1969; active in various lo- Mr. DeGroot's latest programing waiting to go to work. "lt took me 28 cal organizations and past presi- contribution has been a complete re- of years to get from th-it davenport to this dent of Michigan Association organization of the radio and TV news Broadcasters and Michigan AP desk," he laughs. But even then he al- departments, enlarging the staffs and Broadcasters Association; n. Iola ready had a decade of broadcasting putting emphasis on the need to get to Shirley of Flint. Oct. 20. /934: the heart of a story. under his belt. children -Ted. 30: Douglas. 25. As a youth in Flint, Mich.. Mr. and John. 23; hobbies- anatcar "At the wwj stations," he says with DeGroot recalls peering through the radio. golf and Aw!mming. obvious vigor, "vitality works!"

BROADCASTING, Aug. 18, 1969 83 Editorials

It had to come not based on theories that present a very realistic threat to the whole broadcasting system. that It was inevitable that one clay somebody would contend Mr. Donahue started his process of comparison by sniffing view- the fairness doctrine of equal exposure for opposing at both RKO General, the KHJ -TV licensee, and at Fidelity and points should be imposed by law upon newspapers Television, the challenging group. "Neither applicant is any magazines. bargain," grumbled Mr. Donahue. Still he decided, "without That day was hastened last June in the unanimous deci- much enthusiasm," to choose Fidelity. sion of the Supreme Court in the so- called Red Lion (wocn 1 The primary reason for his choice was "KHJ-TV'S poor case denying broadcasters full -blown First Amendment pro - record." Mr. Donahue said that the station's emphasis on ideal for a con- tection. That case, however, was far from movies as a programing staple was of little service to the stitutional test, and the Supreme Court did leave the door public. His secondary reasons were that Fidelity had slightly ajar for "more serious First Amendment issues." "narked superiority" over RKO in local ownership, diversi- It was according to script too that the right of reply fication of mass -communications media and surveys sub- should be broached last week in Dallas at the annual con- mitted in support of its proposed programing, all of which vention of the American Bar Association. The ABA has factors, he said, "the commission sets great store by." But long struggled with its own conscience about freedom of the clincher in Mr. Donahue's reasoning was the precedent broadcast access to the court trials and perhaps inwirdly set by the FCC in lifting the license of WHDH -TV Boston about mandatory access to the press for contrary views. and awarding its channel -5 facility to another applicant Now that it has happened, it carne as no surprise that the principally on grounds of integration of management and lawyer- pitchman was Commissioner Kenneth Cox of the ownership and diversification of media control. The WHDti FCC. He has nothing to lose, since his FCC term expires decision, said Mr. Donahue, "leaves little room for doubt lo months hence. Mr. Cox has always worn his First that it stands for the proposition that the present licensee Amendment views on his shirt front -he didn't believe it of KH.f -ry ought to be replaced by Fidelity." applied to broadcasting. Now he admits he doesn't believe It is of more than passing interest that Examiner Donahue it applies to the printed page press either. has read WHDH as a precedent worthy of lifting another The Bill of Rights has worked for this democracy for station's license. The three -man FCC majority that decided 178 years. In countries like Red China or Soviet Russia the Boston case attempted afterward to dissuade people there is no free press or free broadcasting. The government from thinking that it would be applied in any other case. runs everything. There is no other side. There is one more contribution that Mr. Donahue has Commissioner Cox isn't alone in the notion that the made. He has suggested that RKO might have qualified to Supreme Court's decision means that Congress could re- keep its license if it had been given government rules to quire newspapers and magazines to afford equal space to program by. Specifically he suggested that the FCC ought opposing viewpoints without doing violence to the Consti- to prescribe the amounts of time to be devoted to particular tution. There are many members of Congress who feel some types or sources of programs, limit advertising content, pro- newspapers (mainly those that do not reflect their own hibit stations from selling off their rate cards and outlaw views) are unfair. Almost every President has had occa- "sales by stations of advertising time for other than mone- sion to castigate certain publishers of his day. tary considerations." It is true that the burden is now upon Congress. The In his excursion into rulemaking, Mr. Donahue exceeded task is to protect the sanctity of the First Amendment by his authority. But then who is to say what the limits of expunging from the Communications Act the political Sec- authority may be in an agency where near anarchy obtains? tion 315 and its concommitant fairness- doctrine provision. More than ever the Pastore bill becomes the broadcasters' This would leave the First Amendment where the Congress only hope for a restoration of equilibrium in their service and the Supreme Court found it: to the voluntary judg- to the public. ments of the editors of the printed press and the i'rnadcast press -as the founding fathers so clearly intended. The lesson learned in World War II was that the first act of the dictator is to take over the transmitters and the printing presses.

Open season With the release last week of an FCC examiner's recommendation that channel 9 Los Angeles be taken from KHJ -TV and given to a rival applicant, the extent of chaos now prevailing in license- renewal procedures becomes measurable. No incumbent licensee is safe against the blue -sky promises of a competing applicant that has no programing record to be challenged, no relevant experience to be ap- praised and fewer ties to other media than the incumbent has. Examiner Thomas H. Donahue's initial decision provides the most persuasive case yet made, though he did not intend it to turn out that way, for legislation that will reintroduce Drawn for BRn.1UPSSTI \I; by Sid Mx order into license renewals. His work could he read with "About your editorial condemning nudism ... we demand amusement as a parody of burcPucratic rationales if it were equal tinte!"

84 BROADCASTING, Aug. 18, 1969 What's a nice educational program e assroom

Every school day of 9:30 A.M., we o o half -hour live color educational program "Class r000 m 5 ", for junior and senior high school kids on our on television WHDH doing commercial station, -TV. Its not an afterthought. We ve produced educational programs in association with the Massachusetts Deport- ment of Education os port of our regular daily com m erc al schedule since we signed on the air in November, 1957. "Classroom 5" has twice won Ohio State University awardsourse in educational tele vision. And, of course, it is sustaining...telecast S a Ion without commercials. But at the Herald -Traveler this? we like Corporation, think it's good business. Good business to reach kids -to get them to think...to participate. To say we core. "Classroom 5" is just one way. Student Government Day, the Repertory of Classical Drama, the Greater Bostonians, Careers Day Exposition are some of our other projects, all designed to turn great kids into great thinking kids. That's what it's oll about. The Boston Herald Traveler Corporation is doing something. I¡ ii The Boston Herold Traveler Newspapers WHDH Rad,o /AM FM WHDH Television

Professor Marshall M. Goldman, who Wellesley College. conducts the economics series. "Making Cents:' If you lined in San Francisco . .

. you'd be sold on KR ON-T V

N8C- Channel 4- Represented by Peters, Griffin, Woodward