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August 18, 1969:Our 38th Year:50G THE BUSINESSWEEKLY OF TELEVISION AND RADIO n Donahue would give KHJ -TV license to new group. p17 FCC told to be more definitive on lottery rules. p20 SPECIAL REPORT: TV's new make -or -break shows. p38 Long, parade- filled day for astronaut coverage. p44 an..w+ CMRUeT* Vo5 A,,. "I" O ^n +0 ( ¡ ONTONAGON L TON rimu00 I ` vp Rlmem.ng®®aÿ¡e¡TINC:" MARQUETTE Munising* i ALGER IRO:: ASHLAND 055,.-,a BURNETT IwASNBURN Sa.nMa s.0 E,a. SAWYER o PRICE RUSK ..a..o 0.0 .OrN ler 1140+1 9T CROIX CHIPPEWA q,n DUNN Cinema Menomonie * \ Em.wSn Q OEau CSair. ., 0 T EAUSYIAIE PIERCE p, /MN E MA SHAM.. puv < o WABASNA MONOn,.:...- * I Winona® OLMSTED ; WINONA OCAaN.e:N 000 101.15101 'eFILLMORE Careuo0+. a better delivery boy... Sure. timebuyers like good numbers. realistic staff members on the social- economic life cpm's and specific demographics. but there in Northeastern Wisconsin. are more ways to make buying easier and When you buy the best you expect these WBAY -TV is the station that delivers them - - important extras. Timebuyers tell us TV -2 is instant confirmation - fast service. efficient a better delivery boy. We invite you to try handling of paper - IBM systemized traffic our service. and avails - market research and merchan- dising - courteous direct response from The Resultstation career personnel in Traffic, Operations. Then, to instill confidence, there's the station image - second to none in the industry - tops in the communities we serve - plus WBAY- sponsored civic events and the energetic personal contacts of over 100 professional BLAIR TELEVISION '.``!1. ® . ` /% .,//y ,j =/'//V\`\ lr '/' %r ii;Irí i - i =/ / - ' ; `i , ,,iwi i vs. j,Ll ` , The sky was the limit Last summer, the Fetzer radio station in Cadillac, Michigan, went all out for handicapped children. The radio station brought people out - and dollars in - by the thousands with a benefit air show for handi- capped children. Attendance topped the resident pop- ulation of the city. It was the largest and most success- ful event in the history of the community ... and by far the most successful effort ever made on behalf of the area's handicapped children. jhe &(1./,ez Ra&ná WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP-TV WJFM WWTV -FM WWAM Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac With this ghost you get great reception. Casper the Friendly Ghost and his company of funny friends have been getting great reception in every market they've ever played in ... in over 35 countries around the world. Produced by Harvey Cartoon Studios for theatrical distribution, this series of 170 color cartoons is ready for the '69 -'70 television season. Casper and his friends, Little Audrey, Baby Huey, Herman, Wendy, Spooky and the rest salute these stations that have joined their station line -up: WRGB Albany WTPA Harrisburg WTMJ Milwaukee WLOS Asheville KGMB Honolulu WAVY Norfolk WQXI Atlanta WJXT Jacksonville WOKR Rochester WBTV Charlotte KMBC Kansas City KTVI St. Louis KLZ Denver KATV Little Rock KTUL Tulsa WSJS Greensboro WCKT Miami Clear up your daytime schedule ... join 'em too! Harvey Cartoons 170 Cartoons-in Color 6-8 Minutes o 11;( FIIA%IS '4 nM ncc n-77-7 i i_.._.__ r-11 n, New York-212 LT 1-7777 C:hfraon-11 9 9"_nRnn . Kin 1- Alert and running, Channel 8 should be the first choice in this high- ranking market, It delivers more viewers than all other stations in the market combined'`. Its out -front 40% color penetration"` rounds out its splendid sales potential for your products. Channel 8 Lancaster, Pa. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco *Based on Feb. -Mar. 1969 ARB estimates; subject to inherent limitations of sampling techniques and other qualifications issued by ARB, available upon request. STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster- Harrisburg - York - Lebanon, Pa. WTEV Providence, R. I. / New Bedford -Fall River, Mass. 4 BROADCASTING, Aug. 18, 1969 gosaircults Ready to move bracketed as foes of "bigness," had officials with Quaker and its agency, planned to accuse broadcasters of Compton Advertising, Chicago, are re- White House is getting close to selec- dreaming dire things when there wasn't luctant to disclose details, it was indi- tion of new members of FCC, and it really anything to worry about and no cated each deal will be "fitted" to indi- wouldn't shock insiders if first appoint- need vidual market. Deal was described as ment went for bill. to Dean Burch. Tucson at- possibly along approach of Kellogg's torney and formerly advisor But since Aug. 7 recess, FCC has re- key to for its Skippy, the Bush Kangaroo, Barry Goldwater. Mr. Burch, 41, for- ceived examiner's recommendation to which takes any one of several routes mer chairman of Republican National give KHJ -TV's Los Angeles channel 9 to rival applicant (see including offer to give series to stations Committee (1964 -65), is believed in page 17). Examiner cited WHDH -TV Boston case as precedent. free provided Kellogg is given specified line for seven -year term of veteran number of commercial minutes, with Chairman Rosel H. Not only that, four -man majority voted Hyde, with latter stations selling rest of minutes to other to take over for Commissioner James to set for hearing $4.4- million sale of ch. 10 KTVH(TV) Hutchinson -Wichita, advertisers (BROADCASTING, Feb. 24). Wadsworth who is slated to return to Quaker Oats will advertise children's diplomatic corps for upcoming Intelsat Kan. from group -owning Cowles family to group -owning Gaylord interests, in cereals on program. treaty conference. Mr. Burch, said to be New company, Media /Syndication less conservative than former boss, effect killing deal (see page 9). Pre- sumably Chairman Hyde and Commis- Systems, New York, formed by Law- would be tagged for FCC chairmanship. rence O'Daley, formerly with Ideal Toy, He would learn ropes sioners Robert E. Lee and Wadsworth under Chairman and Roger who is resigning as (if still there) will testify before Senator Hudson, Hyde who would retire in few months, account executive at wetx(Tv) New Pastore that broadcasters need some opening second vacancy. York, will handle protection against syndication arrange- Talk of practical broadcaster for FCC extreme position of ments, including program promotion. antibigness forces and will also appointment is still heard. Supported suggest Compton is handling placement of pro- for second FCC vacancy after depar- longer (five -year) license term. grams on stations. ture of Mr. Hyde is Robert Wells, pres- ident- general manager of KIUL Garden Status quo in print City, Kan., and minority stockholder in Pacifica's pals Magazine and newspaper re- Harris newspaper -radio group (KBUR- publishers' sponses to inquiries by Senator Frank Bitter controversy is raging within FCC AM-FM Burlington. Iowa; KMCD Fair- E. Moss (D- concerning their and staff over Pacifica Foundation and field, Iowa; KTOP -AM -FM Topeka, Kan.: Utah), present and future cigarette- advertising its application for educational FM sta- WJOL -AM -FM Joliet. Ill., and KFKA policies, have so far produced no offers tion in Washington. Commissioners Cox Greeley, Colo. Mr. Wells, who has en- and Johnson are accusing Broadcast dorsement of Kansas GOP delegation. to drop advertising. Most are either guarded statements about "need to re- Bureau Chief George Smith of stalling would sell stock to take FCC job, even view processing of application filed in April for short term. policies," assurances-none from larger publishers -that company pres- 1968 by foundation, whose other sta- ently accepts no cigarette advertising tions have been subject of complaints Sponsored syndication and supports Senator Moss's anticiga- about four -letter words and Negro anti - Semitism. Delay in processing, say Corn- Colgate -Palmolive Co. is launching TV rette position; or statements of intent to missioners Cox and project that may lead to series of quality maintain existing quotas on cigarette ads. Johnson, enabled rival applicant, National Educational dramatic programs placed on market - Foundation, twice denied as unqualified, by- market basis. It has signed for one - Rubbing it in to get back into contest. hour film version of W. Somerset Cost of doing business with FCC is Maugham's "A Casual Affair" for full Messrs. Cox and Johnson are also going up, and probably sharply. Com- furious at fellow commissioners for sponsorship in prime time in top -50 mission last week named staff commit- markets -before new network season adding hearing issue as to whether Pa- tee to review application -fee schedule cifica, as well as NEF, is qualified to starts in mid- September, if possible. with view to turning it into bigger fund Buying, through Ted Bates & Co., is operate on educational channel. If FCC raiser. No hard decisions have yet found against Pacifica on that issue, Pa- said to be on straight card -rate basis - been made, but commission is reported- cifica's four other noncommercial li- no barter. Film was co- produced in ly acting on theory, forwarded by censes might be in jeopardy. Mr. John- England by Howard & Wyndham Films Budget Bureau from Congress, that son has drafted blistering dissent in & Television Ltd. and BBC. Edward agencies should recoup 100% of budg- which Mr. Cox joins. Case comes up for Bleier Associates. New York, collabo- et through fees. Commission operates final action next Wednesday. rated with H &W on project and is work- on budget of some $21 million: nor- ing with Colgate and Bates in setting it mally takes in about $4 million an- up.
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