Eating Their Wheaties
behindnion the ssymbolymbol U A PUBLICATION FOR CERTIFIED COMPANIES Reaching 4,000 Food Executives & Over 2,500 Companies Worldwide FALL 2003 Spotlight on OUCompanies Industry Trends 3 The Case of Casein EATING THEIR What is is all about? WHEATIES: From OU Certification Helps 8 Alaska The Call of the Wild Propel General Mills To (Salmon) New Heights In Food Sales The Quest: FOR GENERAL MILLS, The maker of a full line-up of well- 18 Achieving a leading global manu- known OU-certified breakfast cereals, OU Ffacturer and marketer including Cheerios, Wheaties, Chex, and Certification of consumer foods products Total, General Mills also markets OU-cer- at Morgan Foods with annual worldwide net tified products under its popular brands Inc. sales of $11.5 billion, kosher certification of Betty Crocker, Pillsbury, Green Giant, Pop is a key element of the company’s business Secret, Nature Valley and more. The com- We’re a and quality goals. pany has more than 100 U.S. consumer ❝ “We’re a major food company brands, and is also a leader in the bakeries major food focused on growth, and we are keenly and foodservice business. aware of the concerns of kosher-buying “The fairly wide range and large company consumers,” says General Mills’ kosher number of certified products and focused on coordinator David Bailey. “We also con- kosher-producing plants main- tinually strive to give consumers the tained by General Mills requires growth, and attributes they value in packaged food awareness and efforts that products, with the OU’s well-recognized extend all the way across our we are keenly and well-respected kosher certification kosher business divisions, from aware of the being one of them.” our R&D scientists The seeds of the flourishing business all the way through concerns of were sown on the Minnesota banks of our plant production the Mississippi river in the 1860’s, when teams and beyond,” kosher-buying Cadwallader C.
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