MEDIA PACK
2 0 2 0 BBC TOPGEAR MEDIA PACK INTRODUCTION
EXPERTLY DONE
he TopGear brand brings together T the world’s foremost automotive experts, journalists and photographers, to offer readers an awesome motoring experience across all platforms.
It’s the UK’s leading motoring, lifestyle and car culture brand, whilst both entertaining and offering expert advice; ultimately inspiring and taking our audience on a journey. GLOBAL STATS https://www.to GLOBAL TELEVISION pgear.com/ 7FORMATS COMMISSIONED 31.5m DOWNLOADED 10INTERNATIONAL WEBSITES GAMES AWARD WINNING & RECORD BREAKING OVER 2 5 3.9m DVDs SOLD International magazine editions IN THE UK 350m GLOBAL AUDIENCE
21.4m 3.8m 2m 2.5bn Likes Followers Followers Views BBC TOPGEAR MEDIA PACK MAGAZINE
THE MAGAZINE BBC Top Gear Magazine delivers the very 100k 947k best stories about the world’s most important ABC Circulation NRS Readership cars. We put the reader in the driving seat and take them on a journey, whether it’s helping them buy the right car or offering a dose of pure escapism. Each issue features the world’s finest photography and writing, as well as honest, no-holds-barred judgments on every car that matters, plus a roundup of #1 14k weird and wonderful motoring-related stories Motoring magazine Monthly iPad from around the globe...” app in the UK downloads — Charlie Turner, Editor BBC Top Gear BBC TOPGEAR MEDIA PACK MAGAZINE
“…We put the reader in the driving seat and take them on a journey”
BBC Top Gear Retro, Tech, Portfolio, New Car Buyer's Guide, Magazine [Subscribers’ Edition], Magazine iPad Edition BBC TOPGEAR MEDIA PACK TOPGEAR.COM
THE WEBSITE
● Fully Mobile Optimised Website
● Comprehensive UK Car Reviews Section 10m 2m ● Extensive Social Page impressions Unique users Media Channels
● Top Gear TV Show and Behind the Scenes Video Archive BBC TOPGEAR MEDIA PACK TOPGEAR.COM
“The world's greatest car website, from the team behind the telly show”
BBC Top Gear website featuring reviews, home and news BBC TOPGEAR MEDIA PACK PARTNERSHIPS
RECENT PARTNERSHIPS PARTNERSHIPS
We create 1st class content for our partners so they can talk to our audiences in our language.
WHAT We drive premium demand for our client’s brands, products & services
HOW We do this through entertaining, storytelling content that resonates with our audience.
WHY We do this to inspire our readers to feel positively and think differently about the brands we work with.
A range of BBC Top Gear advertising partnerships AUDIENCE PROFILE 94k 1.1m INTEND TO BUY Car champions 64% A CAR IN THE 37 ABC1 NEXT 2 YEARS AVERAGE AGE 1.6m Taken holiday in the past 12 months 212 Index vs spending % £200+ on a watch 79 (112% above average) 1.5m Buy new gadgets 234 78% and appliances MALE Index spend on WATCH menswear last year OWNERS (134% above average)
SOURCE: TGI CLICKSTREAM Q2 2017 BBC TOPGEAR MEDIA PACK RATE CARD
RATE CARD
ONLINE AD FORMATS CLASSIFIED PRINT DISPLAY
Homepage Takeover (est. 50k impressions) £100 CPM Full Page £2,000 Page £11,332 Skin £100 CPM Half Page £1,100 DPS £21,531 Billboard (970 x 250px) £80 CPM Quarter Page £700 Cover Site £13,598 Double MPU (300 x 600px) £70 CPM Eighth Page £375
Footer (bespoke) £80 CPM ADVERTORIALS MPU (320 x 250px) £35 CPM INSERTS Page £21,500 Leaderboard (728 x 90px) £30 CPM Loose: £38 P/T DPS £38,700 Mobile Banner (320 x 50px) £25 CPM Bound In £75 P/T Pre-Roll (30”—1’ Video) £70 CPM Tip ons £75 P/T BBC TOPGEAR MEDIA PACK CONTACTS
COMMERCIAL CONTACTS
PARTNERSHIPS CROSS MEDIA SALES CLASSIFIED AND INSERTS
PHIL HOLLAND DAN HELLENS JAMES LAW-SMITH HEAD OF CLIENTS & PARTNERSHIPS GROUP HEAD TRADING INSERTS SALES EXECUTIVE [email protected] [email protected] [email protected]
LIAM KENNEDY MICAELA SOWERBY BUSINESS DEVELOPMENT MANAGER CLASSIFIED SALES EXECUTIVE [email protected] [email protected]
KIT BROUGH INTERNATIONAL LICENSING SENIOR SALES EXECUTIVE [email protected] TIM HUDSON DIRECTOR OF LICENSING & SYNDICATION LINDSEY DOBSON [email protected] SENIOR SALES EXECUTIVE [email protected] RICHARD BENTLEY LICENSING & SYNDICATION MANAGER [email protected]
JENNIFER NG LICENSING MANAGER PAN-ASIA [email protected] THE WORLD’S BIGGEST MOTORING MEDIA BRAND
T O P G E A R . C O M