Mandurah Prospectus Mandurah Prospectus 1 Mandurah, Western Australia T Perth r a i n L Key Features i n e Long and narrow: 173.5 square kilometres in size - 50 kilometres long and 8.5 kilometres wide Borders the metropolitan area to the north: Key service centre for over 140,000 train and freeway provide direct access to the Peel residents Perth CBD Key service centre for 140,000 Peel Region residents Peel Harvey Estuary Diverse lifestyle and housing options Peel-Harvey Estuary, Ramsar-listed Peel- Ramsar-listed Yalgorup wetland system and thrombolites Peel-Yalgorup wetlands Attractive lifestyle features: • 91ha of developed foreshore • 442ha of foreshore in its natural state • 28kms of canal waterways • 620ha of bushland thrombolites • 463kms of trials and pathways • 260ha of recreation space (200ha is irrigated) • 50kms of pristine beaches South West 2 Mandurah Prospectus Mandurah Investor’s Guide The waters of the Peel Inlet and Harvey The city and its suburbs have many kilometres Estuary (one of Australia’s larger inlet systems) of ocean coastline most of which is sandy form the centre of Mandurah. The estuary is beaches. Mandurah also has a number of approximately twice the size of Sydney Harbour. suburbs built around artificially created canal systems adjacent to the Peel Harvey Estuary. The city lies in and around this estuary system which in turn feeds into the Indian Ocean. Place Profile 4 Community Profile 8 Economic Profile 14 Mandurah Prospectus 3 Place Profile Our history Geography and lifestyle Transport 4 Mandurah Prospectus Place Profile Our history Tourism town The first people known to have inhabited the At the turn of the century Mandurah was area were the Binjareb tribe of the Bibbulmun already emerging as a tourist town as Nation. These people lived well off the land, holidaymakers appreciated the greater ease which abounded in fish, game, berries, of travel and Mandurah’s reputation as a and fruits. The locality then was known as favoured holiday destination was quickly made. Mandjoogoordap, which translates as ‘meeting Mandurah prospered with the fishing and place of the heart’. After European settlement canning industry and a timber mill providing the name was adapted to Mandurah. jobs for local people. The mill closed around In 1828 Englishman Thomas Peel built a small 1926, and as the canning industry declined after settlement named Clarence, at what is known the death of Charles Tuckey in 1912, due in part today as Woodman’s Point to await the arrival to the high costs associated with transportation of two ships carrying settlers, equipment and and competition from canned fish imports stores. After many mishaps and plagued by ill from overseas, the main industry in Mandurah health Peel eventually brought his remaining became tourism. History records that Goldfields settlers to the area known today as Mandurah. people and later Wheatbelt people patronised At the time, Mandurah was a day’s journey by Mandurah largely because of its huge catches sea and two or more days by horse and cart, of fish. At this point, Mandurah was estimated to across very rough country. The area remained have not more than 150 permanent inhabitants. isolated until 1843 when a road was built and a Once again, when the holiday season was over, ferry punt constructed across the estuary. Mandurah fell back into a peaceful little village. Emerging industry Mandurah continued to expand slowly over the Where have we come years, with the main industries of the township from? being fishing and fruit growing, as well as canning factories to preserve the produce. • A meeting place for trading with an Charles Tuckey established a canning factory on amazing natural environment what is now Mandurah Terrace. Construction of Mandurah’s Traffic Bridge by Matthew Price • Three waves of people in 1894 gave easier access to areas south • Binjareb people 38,000 years ago of Mandurah and the area attracted more • European settlers in the late settlers. But it was not until the limestone road 1800’s was replaced with bitumen that the area was made more attractive to travellers. A four hour • Holiday makers for the last 100 trip to Perth on the limestone road was reduced years to one hour when the road was covered with bitumen. • Successful in tackling the challenges of growth - planning and delivery of City infrastructure - capacity to embrace change - welcome newcomers - ensure the water-based, holiday lifestyle that attracted us all here is sustained • Demand a high level of environmental and heritage protection (indigenous and non-indigenous) Mandurah Prospectus 5 Place Profile Mandurah and Murray Geography and lifestyle A Shared Economic Future Mandurah is one of the most vibrant regional The City’s new economic development strategy cities in Western Australia. developed in partnership with the Shire of Murray, was adopted by Council in October Located 72km south of Perth, Mandurah is 2018. currently the largest regional city by population in Western Australia. The plan continues the work of the previous Southern City Strategy, adopted by Council Less than an hour from Perth CBD by rail, in 2008, and implements components of Mandurah offers an idyllic waterfront location the previous strategy, as well as specific with a local population forecast to reach 119,877 new programs and projects aimed at by 2036. improving Mandurah and Murray’s socio- Covering an area of 173.5km2, Mandurah follows economic condition and ensuring its regional the coast from its northern extremity at Madora sustainability. to the Ramsar-listed wetland Lake Clifton and The plan outlines the Mandurah/Murray Yalgorup National Park 50km to the south. sub-region’s existing challenges, including a lack of growth in export-oriented activity, Creative sustainable planning enables Mandurah under-provision of local services and facilities, to evolve while retaining its close relationship high local business attrition rates, high with its magnificent waterways, and ensuring unemployment and low employment self- its people have good access to quality health sufficiency, low education attainment, under- and community services, a range of education performance of the Mandurah CBD, low and employment opportunities, and fantastic proportion of tertiary education attainment and recreational and lifestyle choices. working age population, and a comparatively Mandurah’s economy is currently characterised low socio-economic index. by a high concentration of population-drivenT Perth r The plan is also a ‘living’ document that will industries such as retail, professional servicea i n evolve and change according to changing providers and education and training. L i objectives, priorities and opportunities. n e Projects include: • Water Economy; • Tourism; • Arts, Culture and Sport; Key service centre • City Centre; for over 140,000 • Food and Agribusiness; and Peel residents • Resources and Energy. The plan seeks to identify high-value programs and projects and to link them to public and Peel Harvey private sector investment opportunities. Under Estuary this approach, a pipeline of projects will be created that meets broad State and Federal Government objectives, and is suitable for Ramsar-listed either private investment or public-private Peel-Yalgorup partnerships. wetlands Early-stage planning has highlighted potential economic project opportunities in the areas of Internet of Things (IoT) data networks, water science, eco and trails tourism, foreshore redevelopments, and agribusiness innovation. Under the plan, the City and Shire will also continue to support the Peel Development Commission’s ‘Transform Peel’ 35-year program, thrombolites comprising the Peel Food Zone, Peel Business Park and Peel Integrated Water Initiative. 6 Mandurah Prospectus South West Place Profile Transport Several major roads connect Mandurah to Perth Metropolitan area. However Kwinana Freeway enables an easy hour drive access to the Perth CBD. • Less than an hour from Perth • Free car parking in Mandurah • Only 48 minutes by train from Perth Underground The high-speed option is via the Kwinana Freeway, taking the efficient entrance road into Mandurah - Mandjoogoordap Drive, pronounced ‘Mand-joo-GOOR-dap’, and meaning ‘meeting place of the heart’. The freeway exit is well sign-posted, and this connects through to Mandurah Road, and into the centre of the city. An alternative route is the more leisurely inland scenic route, travelling the South Western Highway alongside the Darling Range. By train Transperth’s Mandurah line provides a regular fast train service (around 48 minutes) between Perth and Mandurah, leaving from the Underground and Elizabeth Quay stations in Perth city, and calling at ten stations along the way. For more details, call Transperth’s InfoLine on 13 62 13 or visit transperth.wa.gov.au Airport access The international and domestic airport terminals are easily accessible by car and bus. Airport transfers (international/domestic) The Perth Airport Shuttle operates reliable bus services to Perth and Fremantle Undercover taxi ranks are located on the ground floor of both the international terminal (T1) and the domestic terminals (T2, T3 and T4). Mandurah Prospectus 7 Community Profile Population Demographics Major events 8 Mandurah Prospectus Community Profile Population Summary Important Statistics Mandurah’s population reached 88,080 in June 2020. In 2019/20 the Mandurah Local Government area (LGA) grew by 1578 persons, or 1.8 per cent. The Peel Region 2019/2020 average annual growth rate