Developing Regional “Signature Foods” in the Concord Grape Belt
Duncan Hilchey New Leaf Publishing and Consulting [email protected] 607.342.0259
41.3%
33.2% 45% 34.0% Dow ns tate 40% Ups tate 35% 21.2% 18 . 0 % 18 .1% 30% 25% 9.9% 9.9% 8.5%
Percent 20% 15% 3.8% 1.0 % 1. 0 % 10% 5% 0% Nutritional Quality Safety (no Price Where it Ease of value pesticide was grown preparation residues)
Factor 300
250 276 261 263 264 259 PPT 200 222 200 189 150 170
100
50
0 1998 1999 2000 2001 2002 2003 2004 2005 2006 www.nass.usda.gov/Statistics_by_State/New_York/Publications/Statistical_Reports/fruit.htm Concord Grape Belt Farms 1200
1000 Number of Grape Farms 800
600
400
200
0 1987 1992 1997 2002
Regional Flavors
Wild Blueberryland
Classic Agritourism
Organic raisins in Fresno
Indian River Fruit Stand
Hops Region
Blue Point Oysters Long Island Duck Finger Lakes Region Lake Ontario Apple Belt America’s First Product-Specific Agricultural Heritage Area MISSION: A dynamic and expanding region built upon its Concord grape heritage and embracing all facets of the region’s grape and tourism industries to collectively improve the opportunities and quality of life for all its citizens. — Tom Davenport, National Grape Coop Certified Heritage Products
Locally Made Concord Grape Vinaigrette At the first Concord Grape Belt Heritage Association Meeting in 2005, Tim Murphy of Brick Village Gourmet (headquartered in Sherman, New York) unveiled his spectacular Concord Grape Seed Vinaigrette Dressing. He infused local grape seed oil into canola oil and blended imported Golden Balsamic vinegar with Concord Grape Juice Concentrate to create this unique dressing. www.brickvillagegourmet.com Innovative Value-Adding Marketing Opportunities
For Concord Grape Growers EMPIRE STATE POLL: New York State Residents’ Express Growing Interest in Local Foods
44.1 45 41.1 41.3
40 37.4 2004 35 2007 30
25 21.5 20 14.6 15 10 5 0 “I prefer to “It is important enough “It is not 2004 n= 785 purchase it if for me to go out of my that its convenient way to get it” important 2007 n= 780 to me” to me” Food as an Expression of Place
Restaurants Every day availability Grocery stores Superlative quality Gift shops Higher price Farm stands Gourmet positioning Farmers’ markets Sophisticated packaging “Juiceries”
Organic juice
Super premium fresh crush NFC
Varietal juice blends (Labrusca) Value-Added
“Certified Heritage Products” Jams, chutney, ketchup Grape pie fillings Vinaigrettes Stuffed grape leaves Grape seed oil Beverages: soda, water, beer, tea Garnish grapes Concord raisins (chocolate covered) Kishwaukee Long John Innovations N.Y. Muscat Price Queen of the Vineyard Rose Belle Heirloom variety grapes Concord plant sales Current bid: US $8.95 End time: 3 hours 13 mins (Mar-29-06 18:40:13 De-alcoholized wine PST) Shipping costs: Calculate Ships to: United States Item location: Missouri, United States History: 1 bid High bidder: plantina ( 4661Feedback score is 1000 to 4,999) You can also: Watch this item Email to a friend
Grape Belt Tourism
Grape stained T- shirts, dresses Vineyard B&B Vineyard tours (motorcoach) Horseback riding Bike/moped rentals Agriclusters Regional Food and Agriculture Campaigns in NYS
N = 785
N = 790
Regional Food and Agricultural Marketing Campaigns in NY State
Empire State Poll, 2007 Most Important Factor When Buying Fruits and Vegetables in NY, Upstate vs. Downstate Note key differences
N = 494 N = 293
Not a major factor
Poster prepared by the Community and Rural Development Institute, Department of Development Sociology, Cornell University V. 110207 Lake Erie Concord Grape Belt Heritage Trail
Lake Erie Concord Grape Belt
Silver Creek
Dunkirk
Fredonia ie Er Brocton u Lakee Erie e a Forestville k t La l a P y Legend Westfield n h e g InterState 90 e Legend Ripley l l A InterStateRT 90 20 h e North East t RT 5 f RT 20 Lawrence Park o Northwest Harborcreek n t RT 5 Vineyards e Wesleyville m VineyardsCities r p Erie a s c Cities Townships E NY TowElevation nshi ps 5 08164 QR 20 PA Miles Elevation High : 527 m ¤£ 08164 Miles High : 527 m 90 Lake Erie Concord Grape Belt Heritage Association §¨¦ PreparedLake Erie by Concord Antoni MagriGrape and Belt Duncan Heritage Hilchey, Association Cornell University- Low : 172 m Prepared by Antoni Magri and Duncan Hilchey, Cornell University- 2005, Rev. 5/20/06 Low : 172 m Agritourism Market Opportunities
Chautauqua-Lake Erie Wine Trail
180,000 visitors each 9-week session www.lanasthelittlehouse.com/ccvb20030717.htm
Interstate I-90 20,000 to 30,000 cars travel each day between Ripley and Westfield www.interstate-guide.com/i-090_aadt.html NYSDAM Funding Sources
2008-2009 Agri-tourism Projects
2008 Food and Agriculture Industry Development Projects
Grow New York Program Value-Adding Resources
Northeast Food Entrepreneurship Center Phone: 315.787.2273 Email: [email protected] (www.nysaes.cornell.edu/necfe)
Culinary Bounty Program/Mercyhurst Lake Erie Concord Grape Belt Heritage Association Robert Green Instructor, Culinary & Wine Institute Mercyhurst College [email protected]
New York State Small Scale Food Processing Association Regional Chapter Allison Clarke Take Home Message
Talk to family members about the future of the farm
Review your skills and resources
Consider new opportunities which match these skills and resources
Consider how new opportunities fit into the emerging regional flavor theme
Seek help from Extension/SBDC and the Regional Lab to plan and implement your new opportunities Duncan Hilchey
New Leaf Publishing and Consulting Ithaca, NY [email protected] 607.342.0259