In the Concord Grape Belt
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Developing Regional “Signature Foods” in the Concord Grape Belt Duncan Hilchey New Leaf Publishing and Consulting [email protected] 607.342.0259 45% 41.3% 40% 33.2% 34.0% 35% Dow ns tate 30% Ups tate 25% 21.2% 18 . 0 % 18 .1% 20% Percent 15% 9.9% 9.9% 8.5% 10% 3.8% 5% 1.0 % 1. 0 % 0% Nutritional Quality Safety (no Price Where it Ease of value pesticide was grown preparation residues) Factor 300 276 261 263 264 259 PPT 250 222 200 189 200 170 150 100 50 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 www.nass.usda.gov/Statistics_by_State/New_York/Publications/Statistical_Reports/fruit.htm Concord Grape Belt Farms 1200 Number of Grape Farms 1000 800 600 400 200 0 1987 1992 1997 2002 Regional Flavors Wild Blueberryland Classic Agritourism Organic raisins in Fresno Indian River Fruit Stand Hops Region Blue Point Oysters Long Island Duck Finger Lakes Region Lake Ontario Apple Belt America’s First Product-Specific Agricultural Heritage Area MISSION: A dynamic and expanding region built upon its Concord grape heritage and embracing all facets of the region’s grape and tourism industries to collectively improve the opportunities and quality of life for all its citizens. — Tom Davenport, National Grape Coop Certified Heritage Products Locally Made Concord Grape Vinaigrette At the first Concord Grape Belt Heritage Association Meeting in 2005, Tim Murphy of Brick Village Gourmet (headquartered in Sherman, New York) unveiled his spectacular Concord Grape Seed Vinaigrette Dressing. He infused local grape seed oil into canola oil and blended imported Golden Balsamic vinegar with Concord Grape Juice Concentrate to create this unique dressing. www.brickvillagegourmet.com Innovative Value-Adding Marketing Opportunities For Concord Grape Growers EMPIRE STATE POLL: New York State Residents’ Express Growing Interest in Local Foods 44.1 45 41.1 41.3 40 37.4 2004 35 2007 30 25 21.5 20 14.6 15 10 5 0 “I prefer to “It is important enough “It is not 2004 n= 785 purchase it if for me to go out of my that its convenient way to get it” important 2007 n= 780 to me” to me” Food as an Expression of Place Restaurants Every day availability Grocery stores Superlative quality Gift shops Higher price Farm stands Gourmet positioning Farmers’ markets Sophisticated packaging “Juiceries” Organic juice Super premium fresh crush NFC Varietal juice blends (Labrusca) Value-Added “Certified Heritage Products” Jams, chutney, ketchup Grape pie fillings Vinaigrettes Stuffed grape leaves Grape seed oil Beverages: soda, water, beer, tea Garnish grapes Concord raisins (chocolate covered) Kishwaukee Long John Innovations N.Y. Muscat Price Queen of the Vineyard Rose Belle Heirloom variety grapes Concord plant sales Current bid: US $8.95 End time: 3 hours 13 mins (Mar-29-06 18:40:13 De-alcoholized wine PST) Shipping costs: Calculate Ships to: United States Item location: Missouri, United States History: 1 bid High bidder: plantina ( 4661Feedback score is 1000 to 4,999) You can also: Watch this item Email to a friend Grape Belt Tourism Grape stained T- shirts, dresses Vineyard B&B Vineyard tours (motorcoach) Horseback riding Bike/moped rentals Agriclusters Regional Food and Agriculture Campaigns in NYS N = 785 N = 790 Regional Food and Agricultural Marketing Campaigns in NY State Empire State Poll, 2007 Most Important Factor When Buying Fruits and Vegetables in NY, Upstate vs. Downstate Note key differences N = 494 N = 293 Not a major factor Poster prepared by the Community and Rural Development Institute, Department of Development Sociology, Cornell University V. 110207 Lake Erie Concord Grape Belt Heritage Trail Lake Erie Concord Grape Belt Northwest Harborcreek Lawrence Park Lake Erie Erie Wesleyville Lake Erie Dunkirk North East Fredonia Silver Creek Ripley Westfield Brocton QR5 ¤£20 §¨¦ 90 E s c a r p m e n t o f t h e A l l e g h e n y P l a t e a u PA NY Forestville Prepared by 0816Antoni 0816Magri and Duncan Hilchey, Cornell University PreparedLake by Antoni ErieLake Concord Magri Erie Concordand Grape Duncan Belt Grape HeritageHilchey, Belt Heritage CornellAssociation University Association 4 4 Legend Legend InterState 90InterState 90 2005, Rev. 5/20/06 RT 20 RT 20 Miles Miles RT 5 RT 5 Vineyards Vineyards Cities Cities - Tow nshi ps Elevation - ElevationTownships High : 527 m High : 527 m Low : 172 m Low : 172 m Agritourism Market Opportunities Chautauqua-Lake Erie Wine Trail 180,000 visitors each 9-week session www.lanasthelittlehouse.com/ccvb20030717.htm Interstate I-90 20,000 to 30,000 cars travel each day between Ripley and Westfield www.interstate-guide.com/i-090_aadt.html NYSDAM Funding Sources 2008-2009 Agri-tourism Projects 2008 Food and Agriculture Industry Development Projects Grow New York Program Value-Adding Resources Northeast Food Entrepreneurship Center Phone: 315.787.2273 Email: [email protected] (www.nysaes.cornell.edu/necfe) Culinary Bounty Program/Mercyhurst Lake Erie Concord Grape Belt Heritage Association Robert Green Instructor, Culinary & Wine Institute Mercyhurst College [email protected] New York State Small Scale Food Processing Association Regional Chapter Allison Clarke Take Home Message Talk to family members about the future of the farm Review your skills and resources Consider new opportunities which match these skills and resources Consider how new opportunities fit into the emerging regional flavor theme Seek help from Extension/SBDC and the Regional Lab to plan and implement your new opportunities Duncan Hilchey New Leaf Publishing and Consulting Ithaca, NY [email protected] 607.342.0259.