Annual Report 2016
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Annual Report 2016 ANNUAL REPORT 2016 “ Together with all of the company’s employees, we have ensured that the established market leader for industrial photofinishing of analogue photos and films is now also the market leader in the market for digital photo products. As the no. 1 product on the mar- ket, CEWE PHOTOBOOK is the outstanding symbol of this success- ful transformation. With CEWE CALENDARS, CEWE CARDS and CEWE WALL ART, we have now brought further brand products onto the market. We intend to build on this position. We have also added online offset printing to our expertise in the field of digital printing and developed our Commercial Online Printing business.” Dr Rolf Hollander, Chairman of the Board of Management of Neumüller CEWE COLOR Stiftung 2 Highlights HIGHLIGHTS 2016 Targets for 2016 achieved Digital prints in billion units Prints from film in billion units CEWE PHOTOBOOK in million units 2.18 0.06 6.2 2.15 0.055 6.15 2.05 0.050 6.10 Target Actual Target Actual Target Actual Turnover in million euros EBIT in million euros EBT in million euros 593.1 47.0 46.2 46.0 45.0 575.0 40.0 39.0 555.0 Target Actual Target Actual Target Actual Investments in million euros Earnings after taxes in million euros Earnings per share in euros / share 49.8 51.0 30.4 4.25 33.0 4.57 29.0 4.00 Target Actual Target Actual Target Actual Highlights 3 Photofinishing sales Retail results Total volume of photos exceeds expectations, Repositioning of Retail pays off: with 2.23 billion photos EBIT now positive again, at 0.6 million euros 6.2 million CEWE PHOTOBOOKS (+ 2.6 % on the previous year), Stronger focus on margins and decline in market for SLR cameras whose quality level continues to rise reduce turnover volume: 54.9 million euros (2015: 60.8 million euros) CEWE CALENDARS, CEWE WALL ART, CEWE CARDS and photo gifts reinforce the trend of higher-quality products Consolidated profit and loss account 97.5 % of photos are digital Group turnover increases to 593.1 million euros More than 64 % of all photos are collected from retail stores (2015: 554.2 million euros) All of the company’s goals for 2016 achieved or Photofinishing turnover surpassed: Group EBIT of 47.0 million euros Stronger share of CEWE brand products Good fourth quarter with operating result of 49.6 million euros reinforces Photofinishing turnover EBIT margin improves within the Group Turnover per photo continues to increase: from 6.6 % (2015) to 7.9 % (2016) + 9.1 % to 20.25 euro cents per photo Normalised Group tax rate of 32.4 % Photofinishing turnover of 452.0 million euros exceeds Earnings per share at 4.25 euros (2015: 3.15 euros / share) turnover target for 2016: + 8.9 % on previous year Fourth-quarter turnover increases by 8.4 % to 190.0 million euros Balance sheet and financing Solid balance sheet: equity ratio increases to a stable 53.8 % Photofinishing earnings Operating net working capital reduced by 25.4 % Photofinishing EBIT increased by 11.8 million euros in 2016: Solid financing structure, net cash position of 48.3 million euros EBIT of 52.0 million euros (2015: 40.2 million euros, + 29.5 %) At 9.4 million euros, operating EBIT before extraordinary expenses Cash flow higher than adjusted figure for previous year: 52.8 million euros Operating result and, above all, working capital cause cash flow Photofinishing’s operating margin once again increases in 2016 from operating activities to increase to 93.0 million euros as a whole and now amounts to 11.7 % (2015: 10.5 %). Decrease in net cash used in investing activities Fourth quarter delivers 88 % of Photofinishing’s EBIT Outstanding Christmas business results in 6.0 million euros growth for the year as a whole in free cash flow for the fourth quarter Results in the Commercial Online Printing business unit Return on capital employed Turnover increases to 84.0 million euros in 2016 Average capital employed increases to (2015: 77.8 million euros, + 7.9 %) 220.8 million euros, due to acquisitions Earnings target achieved: Commercial Online Printing ROCE increases to 21.3 % clearly positive with EBIT figure of 1.6 million euros EBIT figure before one-off factors even amounts to 3.3 million euros: operating EBIT margin of 3.9 % 4 CEWE – Europe’s online printing and photo service CEWE supplies consumers with photos and digital print products via over-the-counter trade as well as Internet sales. CEWE is the service partner for the leading brands on the European photography market. In 2016, the company developed and produced 2.2 billion photos, also in 6.2 million CEWE PHOTOBOOKS and photo gifts. CEWE PHOTOBOOK (Europe’s leading photo book brand) and the company’s other product brands CEWE CALENDARS, CEWE CARDS and CEWE WALL ART, easy-to-use ordering applications (PC, Mac and mobile iOS, Android and Windows), our high level of expertise in digital printing, the benefits of scale offered by our efficient industrial production and logistics system, broad distribution via the Internet, 25,000 retailers supplied and over 14,000 CEWE PHOTOSTATIONS, are the key com- petitive advantages of CEWE’s Photofinishing business. CEWE’s Retail business unit serves as an additional distribution channel for Photofinishing. It also distributes photographic hardware (e. g. cameras). Through its brands CEWE-PRINT.de, Saxoprint and Viaprinto, CEWE is increasingly serving customers as an online printing service provider through printed advertising media which can be ordered online, such as flyers, posters, brochures, business cards, etc. 5 CEWE at a glance Oldenburg 12 plants 24 European countries more than 50 years of success in Europe 3,500 employees 25,000 retailers supplied 6.2 million CEWE PHOTOBOOKS 2.2 billion photos produced over 14,000 CEWE PHOTOSTATIONS over 35,000 tonnes of printed paper Production plants Delivery area Distribution branches 6 CEWE Annual Report 2016 Contents 01 TO THE SHAREHOLDERS 8 ACQUISITION-RELATED DISCLOSURES 133 Letter to the shareholders 8 Disclosures in accordance with § 315 (4) of the Report of the Supervisory Board 14 German Commercial Code (Handelsgesetzbuch – HGB) 133 Interview with Dr Rolf Hollander 19 CEWE share 27 REPORT ON REMUNERATION 136 02 CONSOLIDATED MANAGEMENT REPORT 30 MANAGEMENT DECLARATION 156 BASIC INFORMATION ON THE GROUP 32 Management report 156 Business model 32 Transactions with related parties 161 Organisation and management system 33 Goals and strategies 37 BOARD OF MANAGEMENT 162 Corporate functions 40 GLOSSARY 164 ECONOMIC REPORT 58 Markets 58 CONSOLIDATED FINANCIAL STATEMENTS 166 03 Results 64 Consolidated profit and loss account 168 Sustainability 102 Consolidated statement of comprehensive income 169 Consolidated balance sheet 170 EVENTS AFTER THE BALANCE SHEET DATE 112 Consolidated statement of changes in equity 172 Events of particular significance after Consolidated cash flow statement 174 the balance sheet date 112 Segment reporting by business unit 176 Notes 177 FORECAST, OPPORTUNITIES AND RISK REPORT 112 Responsibility statement 238 Risk report 112 Audit opinion 239 Report on opportunities 118 The CEWE Group – structure and executive bodies 240 Report on expected developments 119 FURTHER INFORMATION 242 04 INTERNAL CONTROL AND Financial statements of CEWE Stiftung & Co. KGaA 244 RISK MANAGEMENT SYSTEM 124 Multi-year overview 248 Corporate governance report 124 Production plants and distribution branches 254 Compliance 129 Financial diary 255 Risk management system 130 Imprint 255 Page reference Reference to table or graphic Internet reference Supplementary information To the Shareholders To 01 Consolidated Management Report 02 Consolidated Financial Statements 03 Since the third quarter of 2016, CEWE PHOTOBOOKS, CEWE CALENDARS, CEWE CARDS and CEWE WALL ART have been available as climate-neutral brand products. CEWE supports a comprehensive climate protection project in Kenya, thus offsetting all of the CO2 emissions produced during its manu- facturing processes. Further Information Further 04 8 To the Shareholders Letter to the shareholders Dr Rolf Hollander, Dr Rolf Hollander, Chairman of the Board of Management of Neumüller CEWE COLOR Stiftung Letter to the shareholders To the Shareholders 9 Dear Shareholders, the Shareholders To 01 All three of the company’s business units have provided positive earnings contributions Your company, CEWE, ended the year 2016 with a strong result – this is a solid basis for our future develop- ment. What is particularly notable is that in 2016 it was not only the current income mainstay, Photofi nishing, but also the other business units Commercial Online Printing and Retail which provided positive contributions to the company’s overall performance. It is this balance in particular which has enabled an EBIT fi gure of 47 million euros. We are thus reporting the highest ever EBIT in the 56-year history of your company. Large “investments” over many years have paved the way for this result Over the past few years, we have quite deliberately accepted recurrently negative earnings contributions from various sources for a limited period of time, in order to “invest” in the company’s long-term develop- ment. Even if “investment” is not quite the right term, strictly speaking, according to the current account- ing rules, for us this expenditure for the purpose of the company’s development unequivocally represents an investment in its future. This is very clearly illustrated by our development of Commercial Online Print- ing into a strategic business unit: we have spent approx. 10 million euros on marketing in this business unit every year since 2012, and at the beginning of that period this business unit was unable to support these expenses on its own. However, we accepted this negative result in order to establish a healthy basis for that business unit.