Annual Report 2019 2

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Annual Report 2019 2 ANNUAL REPORT 2019 2 CEWE AT A GLANCE CONSOLIDATED FINANCIAL STATEMENT 1 Statement 99 Consolidated profit and loss account 2 Overview of brands 100 Consolidated statement of comprehensive income 3 CEWE Group 101 Consolidated balance sheet 1 4 Present in Europe 4 103 Consolidated statement of changes in equity 5 Key indicators CEWE Group in 2019 104 Consolidated cash flow statement 6 Results 2019 105 Segment reporting by business unit 7 Development of financial indicators 2019 106 Notes 165 Responsibility statement 166 Audit opinion of the independent auditor TO THE SHAREHOLDERS 171 The CEWE Group – structure and executive bodies 10 The Board of Management 11 Letter to the shareholders FURTHER INFORMATION 14 Report of the Supervisory Board 2 18 Interview with Dr Christian Friege 174 Financial statements of CEWE Stiftung & Co. KGaA 24 CEWE share 177 Multi-year overview 183 Production plants and distribution offices 5 185 Financial calendar COMBINED MANAGEMENT REPORT 186 Imprint 28 Basic information on the Group 35 Economic report 63 Events after the balance sheet date 3 64 Forecast, opportunities and risk report 69 Internal control and risk management system 74 Acquisition-Related Disclosures 77 Annual financial statements of CEWE Stiftung & Co. KGaA 79 Remuneration report 91 Management declaration 95 Description of key indicators NAVIGATE THIS REPORT BY MOUSE-CLICK REPORT NAVIGATION Go to table of contents Forward Back Page reference Reference to external documents Back to last page Search in document Cover: Winner CEWE Photo Award 2019 / REZA VAHDATI / Baseball Hold CEWE ANNUAL REPORT 2019 2 CEWE at a glance 1 Statement STATEMENT “With CEWE PHOTOBOOK as the no. 1 on the market as well as CEWE CALENDARS, CEWE CARDS, CEWE WALL ART and other photo products, CEWE is the leading omnichannel photo provider in Europe. In Commercial Online Printing, with our highly efficient production facilities we are a top provider of high-quality but low-cost printing products. Together with all of our employees, we are working on new products and innovations every day. Customer satisfaction is always the guiding principle which plays a key role in our activities.” DR CHRISTIAN FRIEGE, CHAIRMAN OF THE BOARD OF MANAGEMENT OF NEUMÜLLER CEWE COLOR STIFTUNG CEWE ANNUAL REPORT 2019 CEWE at a glance 2 Premium quality with leading brands PREMIUM QUALITY WITH LEADING BRANDS PHOTOFINISHING RETAIL COMMERCIAL ONLINE PRINTING CEWE ANNUAL REPORT 2019 2 CEWE at a glance 3 CEWE Group CEWE GROUP EUROPE’S LEADING PHOTO SERVICE AND ONLINE PRINTING PROVIDER From its beginnings in 1912, CEWE has established itself as the first choice as a photo service for anyone looking to make more of their photos. The company’s CEWE PHOTOBOOK in particular stands for this, with multiple awards and significantly more than six million copies sold every year. Customers can obtain further personalised photo products through the brands CEWE, WhiteWall and Cheerz, for instance – and from many leading European retailers. These brand worlds inspire customers to produce a wide range of creative designs with their personal photos, and customers entrust the company with around 2.4 billion photos every year. In addition, for the still young online printing market the CEWE Group has established a highly efficient production system for printed advertising media and business stationery. Billions of quality printing products reliably reach their customers via the distribution platforms SAXOPRINT, CEWE-PRINT.de, LASERLINE and viaprinto every year. The CEWE Group is committed to a sustainable corporate management philosophy which is also supported by the Neumüllers, the company’s founding family, and has been recognised with multiple awards: a long-term business focus; fair, partnership-based relationships with customers, employees and suppliers; and assuming social responsi- bility while pursuing an environmentally friendly approach and conserving resources. For instance, all CEWE brand products are produced on a climate-neutral basis. The CEWE Group is present in more than 20 countries, with over 4,000 employees, and its turnover increased to 714.9 million euros in 2019. The CEWE share is listed in the SDAX index. CEWE ANNUAL REPORT 2019 CEWE at a glance 4 Present in Europe PRESENT IN EUROPE PRODUCTION PLANTS WITH DISTRIBUTION OFFICES Oldenburg (Headquarter ), Bad Kreuznach, Oslo Dresden, Freiburg (Eschbach), Frechen, Munich (Germering), Budapest (HU), Koźle (PL), Paris (FR), Prague (CZ), Warwick (UK) Gothenburg PRODUCTION PLANTS Aarhus Mönchengladbach, Montpellier (Fabrègues (FR)), Rennes (Vern-sur-Seiche (FR)) Oldenburg Berlin DISTRIBUTION OFFICES Warwick Nunspeet Warsaw Aarhus (Åbyhøj (DK)), Berlin, Bratislava (SK), Muenster Bukarest (RO), Gothenburg (SE), Cologne, Mönchengladbach Dresden Mechelen Cologne Ljubljana (SI), Madrid (ES), Mechelen (B), Frechen Bad Kreuznach Koźle Muenster, Nunspeet (NL), Oslo (NO), Prague Warschau (PL), Vienna (AT), Zagreb (HR), Rennes Paris Freiburg Zurich (Dübendorf (CH)) Munich Vienna Bratislava Zurich Budapest DELIVERY AREA FOR CEWE PRODUCTS Ljubljana Austria, Belgium, Croatia, Czech Republic, Zagreb Denmark, France, Germany, Hungary , Ireland, Bucharest Montpellier Italy, Luxembourg, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom Madrid see Production plants and distribution offices, page 183 CEWE ANNUAL REPORT 2019 4 CEWE at a glance 5 Key indicators CEWE Group in 2019 KEY INDICATORS CEWE GROUP IN 2019 Oslo 714.9 million euros of turnover Gothenburg Aarhus 21 27 6.6 million European countries1 distribution CEWE offices PHOTOBOOKS Oldenburg Berlin Warwick Nunspeet Warsaw Muenster Mönchengladbach Dresden Mechelen Cologne Frechen 1 8,000 Bad Kreuznach Koźle CEWE PHOTOSTATIONS Prague Rennes Paris Freiburg Munich Vienna Bratislava Zurich Budapest Ljubljana Zagreb Bucharest Montpellier billion Madrid 4,200 1 4 20,000 2.4 employees production plants retailers supplied photos produced 1 For 2019, the countries where CEWE has a presence are those countries where CEWE products are actively distributed. CEWE ANNUAL REPORT 2019 CEWE at a glance 6 Results 2019 RESULTS 2019 PHOTOFINISHING SALES COMMERCIAL ONLINE » Tax result does not reflect LASERLINE’s restructuring PRINTING RESULTS costs, normalised tax rate of 30.9 % » Total volume of photos exceeds the expected range, » Earnings per share at 4.41 euros due to high absolute with 2.40 billion photos » Turnover increases slightly overall in 2019, by 1.6 % to tax burden » 6.62 million CEWE PHOTOBOOKS sold: + 7.2 % 103.2 million euros (2018: 101.6 million euros) » Further increase in the volume of CEWE CALENDARS, » LASERLINE’s weak turnover trend due to price pressure CEWE WALL ART, CEWE CARDS and other photo gifts, in Germany in particular dampens growth throughout the BALANCE SHEET AND FINANCING reinforcing the trend of higher-quality products Commercial Online Printing business unit » 59.9 % of all photos are collected from retail stores » Decline in LASERLINE’s business also reduces COP » Equity ratio remains a strong 47.6 % despite IFRS 16 operating earnings; 5.0 million euros for extraordinary » Operating net working capital reduced by 11.2 % expenses and accruals for planned optimisation measures » Before balance sheet extension due to new leasing PHOTOFINISHING TURNOVER at LASERLINE also has negative impact on EBIT: accounting rules: net cash position of 30.4 million euros – – 7.7 million euros (2018: – 1.6 million euro) even after acquisitions » CEWE brand products achieve further growth and strengthen Photofinishing turnover » Turnover per photo continues to increase: RETAIL RESULTS CASH FLOW + 5.5 % to 23.65 euro cents per photo » Photofinishing turnover of 568.0 million euros in 2019: » CEWE RETAIL makes further active reduction in photo » EBITDA growth causes cash flow from operating activities strong growth of + 13.8 % on previous year hardware turnover in 2019: 43.7 million euros to increase to 102.1 million euros » Fourth-quarter turnover increases by a strong (2018: 48.7 million euros) » Free cash flow improves by 25.4 million euros, even before 15.0 % to 251.1 million euros » Despite decline in turnover, EBIT at same level as in the new leasing accounting rules previous year: 35 thousand euros (2018: 55 thousand euros) PHOTOFINISHING EARNINGS RETURN ON CAPITAL EMPLOYED CONSOLIDATED PROFIT AND » Photofinishing EBIT increases to 66.9 million euros in 2019 LOSS ACCOUNT » Average capital employed increased to 300.9 million euros, (2018: 57.8 million euros, + 15.7 %) due to acquisitions » Despite the transaction costs associated with WhiteWall’s » Group turnover increases more than planned to » Positive earnings trend causes ROCE before IFRS 16 and acquisition, Photofinishing’s operating margin once again 714.9 million euros (2018: 649.3 million euros) restructuring to increase to 19.6 % increases in 2019 as a whole and now amounts to 12.4 % » Earnings target clearly achieved: Group EBIT increases (2018: 12.1 %) to 57.8 million euros (2018: 55.7 million euros) » Fourth quarter delivers 95 % of Photofinishing’s EBIT for » Excellent Christmas business once again delivers profit the year as a whole for the year: Q4 EBIT increases to 58.5 million euros CEWE ANNUAL REPORT 2019 6 CEWE at a glance 7 Development of financial indicators 2019 DEVELOPMENT OF FINANCIAL INDICATORS 2019 Photos CEWE PHOTOBOOK Turnover 710 2.26 6.31 675 2.22 2.40 6.24 6.62 714.9 in billion units in million units in millions of euros Target Actual Target Actual Target Actual EBIT
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