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Ucsd Guardian Advertising Media Kit 2008-2009

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Ucsd Guardian Advertising Media Kit 2008-2009 THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009 UC SAN DIEGO THE GUARDIAN www.ucsdguardian.org newsmakers and local Advertising to UC San Diego – stories that impact the campus. The Guardian’s Opinion pages feature A Diverse Marketplace commentaries and edi- The UC San Diego Guardian serves a unique and diverse torials that spark debate community of nearly 28,000 students—undergraduates, grad throughout the commu- students, and scholars from Scripps Institution of Oceanog- nity. Although UCSD does raphy and the School of Medicine. In addition, 27,000 staff not boast a major sports members report for work every day (UCSD is San Diego program, Guardian sports- County’s third largest employer). writers and photographers describe and illustrate UCSD’s extraordinary stu- A Community Paper dent athletes in action. Our students live in all the immediate areas of the La Jolla Check out the Monday campus – in University City, Pacifi c Beach, Mira Mesa, Claire- Focus section for feature mont, and Del Mar. Many also live in Hillcrest and catch the articles on UCSD people free campus shuttle from the UCSD Medical Center on Dick- making a diff erence, and the campus culture as a whole. inson St. Our staff and faculty live all over the county from Our graphically edgy Thursday Hiatus section and breaks Oceanside to the South Bay. down the campus arts and entertainment scene, and keeps We publish 60 editions of the Guardian during the school you current with reviews of the latest movies, music and year (September to June). Our 10,000 issues are distributed live shows. on Mondays and Thursdays to 80 campus locations and out Placing a Classifi ed ad in The Guardian is easy. Just go to to SIO, Hillcrest and Thornton Medical Centers, the UCSD www.guardianads.com and do it yourself, including payment, Extension complex in Mission Valley, and the shops of La for online or print. (or both). For print only, you can also call Jolla Village and Univer- directly to our Business Offi ce if you like, or fax to 858-534- sity Towne Centers. 7035. For diversion, we have the Crossword on Mondays and The Guardian has a long Sudoku on Thursdays. history of excellence, pe- We also have web exclusive stories, blogs and forums rennially named among throughout the year at www.ucsdguardian.org. the top college newspapers by the California Newspa- per Publishers Association Marketing – The Guardian’s and the California College Media Association. Bonus Plan An advertising plan in The Guardian is not confi ned to the ink Every issue covers UCSD on the page. We support your message with bonus marketing. 1 THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009 Our business office, advertising reps, graphic designers, web staff, and student marketing team are all about 100% cus- tomer support. Your print ad is enhanced by campus flyers posted every issue date on our advertising racks, and mentions in free Guardian “house ads.” We add mes- sages to scrolling on-cam- pus shuttles, and our own media display rack in the campus’ main food court. Our fun-loving student Mar- keting/Promo team stages giveaways and events year- round, right on the campus. Their sole purpose is to highlight our advertisers, Working for you—The Guardian Marketing Team at the 2008 Sun God Festival their products and servic- verse clientele that is UC San Diego—a dynamic community es. Last year we brought a of students and staff that is in constant action. We encom- A Guardian On-Campus Poster partner restaurant out and pass six colleges, vital oceanography, engineering, business, staged a Cinco De Mayo and medical institutions, and hundreds of student and staff taco booth. The Guardian team celebrated the annual Sun organizations, yet there is one entity that reaches across this God Festival with a listening party and hip-hop dancers. broad spectrum – The UC San Diego Guardian newspaper. In our pages (print and web), your message reaches the di- Join us! Publication Calendar SPECIAL ISSUES FALL Welcome Week Issue TU Sept. 23 “Best Of” TH Nov. 20 Holiday Issue TH Dec. 4 WINTER Careers Issue TU JAN 26 Valentine’s Issue TH Feb. 12 Spring Break Issue M Mar. 2 SPRING Housing Guide M Apr.20 Sun God Festival TH May 14 Graduation Issue TH June 4 2 THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009 The UC San Diego Guardian Faculty and staff, making UC 27,000 San Diego the county’s third By the Numbers largest employer Undergraduate, grad stu- 27,682 dents and School of Medicine Unique visitors to ucsdguard- students at UC San Diego 398,380 ian.org from Oct 07- Jun 08 $6 UCSD community spending 10,000 Guardian circulation Million per week 47% Men U.S. News and World Report 53% Women ranking for UC San Diego in 8th best public universities Students use coupons or pro- 21 Average Age mo codes for retail stores or 78% restaurants 41 % Asian 9% Hispanic Students have read the cam- 29% White 2% African American 82% pus newspaper in the last 12% Other three months 3 THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009 Undergraduates commute Spent per year on books and 65% $1,500 supplies by UCSD students Student Spending Every month Computer software/hardware Restaurants The Mall Travel Groceries Movies In the next year Books Health Clubs Visit a Dentist Entertainment Job search Rent an Apartment In the next six months Buy Furniture Clothes Buy Auto Insurance Car Repairs Open a Checking/Saving Account Concerts Rate Cards Qty. 10-24 $50 mo. web site banners; please contact 858- ONLINE ADVERTIS- Qty. 25 or more $40 mo. 534-3467 for more details. If artwork is ING RATES not received by the deadline, the adver- Policies and Deadlines tisers assumes the cost of the advertise- Home Page Banner Ads ment, and may be charged a late fee. Online advertising policies are subject 450/ mo. or $150/ week to the same policies as for print adver- May rotate with up to 4 others. tising. This also applies to deadlines, Placement is subject to availability. payment, billing, design services and CLASSIFIED ADS Specifications: 468x60 late charges. Links directed to other Please provide instructions regarding www.ucsdguardian.org, link to “Classi- sites are also subject to Guardian poli- fieds.” the code for linking through the ban- cies and guidelines with respect to con- ner- The Guardian reserves the right to tent, and The Guardian reserves the UCSD Students & Staff adjust the code. right to refuse the link originating from Guardian online classifieds are FREE. the banner advertisement. Home Page Tile Ads For $5 you can also have your ad in our $225/ mo. or $75/ week Space and Artwork Deadline print edition. To include your ad in our Tile Placement is on the home page, print edition for one week (2 issues) Web site banners are updated every check the line that says “place BOTH left side. Thursday morning; text links can be Specifications: 200 pixels x 200 pixels. an online ad and a print ad” in the uploaded Mondays or Thursdays by newspaper. Sitewide Advertising Text 4pm PST. Internet banner space reser- vation space deadline is the Thursday All Others Links prior (one week in advance) at 2pm; art- pay the following for online ads (1 week Please limit viewable text to 30 charac- work deadline is Monday prior at 2pm. duration). ters. The Guardian offers design services for Qty. 1-9 $60 mo. Student Housing $20.00 4 THE UCSD GUARDIAN ADVERTISING MEDIA KIT 2008-2009 For Sale $5.00 shall the Guardian be liable for conse- 45 min. of free graphic design time. For quential damages of any kind. ads requiring lengthy design and scan Campus Life $20.00 time, an additional flat fee based on a The insertion orders must be signed rate of $40 per hour may be added, con- Dating $10.00 and faxed to 858-534-7035 by the dead- tingent on approval of client. Resumes $15.00 line to guarantee your ad reservation. email conformation is also acceptable DEADLINE for final ad copy to be de- Jobs $25.00 to [email protected] or to the Ad- signed by the Guardian is 12 Noon the Services $20.00 vertising Manager. prior Tuesday for a Monday issue, and 12 Noon the prior Friday for a Thursday Gigs $15.00 Payment issue. Events Calendar $20.00 The Guardian accepts cash, checks, Please call 858-534-0468 to verify faxed Visa, Mastercard and American Express CLASSIFIED DISPLAY ADS or emailed corrections. The Guardian as payment. Payment in advance is re- is not responsible for copy or design For a special CLASSIFIED DISPLAY quired until credit can be established. changes made by phone. AD placement, call the Advertising The Agent placing the advertisement is Manager at 858-534-3467. These are solely responsible for prompt payment. Proofs not online, but placed on the Classified Advertiser and/or agent assumes all Proofs of advertisements will be provid- print page under a specific heading liability for advertisements published ed if all ad copy and art are received by (Student Housing, ForSale, etc.) (including illustrations, text, claims, the appropriate deadline. The Guard- 1 col. x 1” $15 PER ISSUE etc.) and agrees to assume any and ian is not responsible for LATE copy all responsibility for claims occurring revision or new artwork from the adver- 1 col. x 2” $30 PER ISSUE there from against the Guardian. tiser. The advertiser is responsible for 1 col. x 3” $45 PER ISSUE the full cost of the advertisement if the Late Charges 1 col.
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