QUENCHING THIRST FOR OVER 80 YEARS We are known throughout the industry for our reliability, integrity and consideration for our customers’ needs. Tell us the flavour you want and we’ll make it for you. In effect, we can create or match any flavour so you can brand it up as your own. From naturals to functionals, bulk compounds or concentrates, we can meet your requirements. Even trial batches can be accommodated. Why settle for just a beverage supplier when you could have a partner? Beverage Development & Compounds Simpsons Beverage Supplyt$IJTXJDL(SPWFt#MBDLQPPMt':&6Tel: 01253 766 333 Email: [email protected] www.simpsonsbeverages.com WE MAKE THE PERFECT DRINK Soft Drinks Internationa l – December 2014/January 2015 ConTEnTS 1 news Europe 4 Africa 6 Middle East 10 Asia Pacific 14 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16 Ingredients 18 features Juices & Juice Drinks 20 Waters & Water Plus Drinks 22 Global Soft Drinks 32 After another year of growth, the global Carbonates 26 market for soft drinks now stands at a colossal 664 billion litres. However, some Sports & Energy 28 sectors have fared better than others, Functionals 29 reports Richard Corbett. RTD Teas & Coffees 30 Beer Mix And Malt Dairy & Alternatives 31 Beverages 34 In Europe, beer mix drinks are highly pop - ular, and thanks to Wild’s creative con - Processing 42 cepts, breweries and manufacturers of Packaging 45 non-alcoholic beverages can create new accents in their product palettes which Environment 48 will appeal to both traditional consumers and new target groups. People 50 Hefei Zhongchen 38 Events 53 Cereal-Based Beverages 36 This leading manufacturer of beverage Trends towards complex beverages based processing and filling equipment offers on natural ingredients can be problematic insight into its recent innovatiove solu - regarding product stability. The VLB tions for COFCO Coca-Cola Beverage and Berlin presents possible approaches to Zhongmai Wandong Co. regulars help ensure repeatable and reproducible quality control. Time To Refresh 40 Comment 2 Soft drinks companies in virtually every BSDA 51 territory face a climate where environmen - tal lapses are more likely to be harshly From The Past 52 punished. Dr Richard Coulton explains why now could be the perfect time for the Buyers’ Guide 54 beverage sector to review its approach to Classified 56 wastewater management. Front Cover: ©Jbhofack22 (from bigstockphoto.com) www.softdrinksinternational.com The Soft Drinks International International Soft Drinks Conference London 2015 To learn more about participation and sponsorship opportunities, please contact: [email protected] Register your interest now! www.softdrinksinternational.com/conference 2 CoMMEnT Soft Drinks Internationa l – December 2014/January 2015 Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Maureen Byrne Correspondents: Ups and downs in EuRoPE Gerard o’Dwyer Lubomír Sedlák the global market ASIA & PACIFIC Kelvin King T. C. Malhotra AMERICAS Market Research Company Euromonitor International has released new data on Richard Davis the global soft drinks industry, which shows the winners and losers in the Market Analyst different categories. Richard Corbett Global soft drinks volumes expanded just over 3% in 2014, while value sales grew by more than 6% to reach US$867.4 billion dollars. While the USA remains Scientific Adviser the world’s largest market in both value and volume terms, markets such as China, Dr John Wilkinson Brazil and Mexico are fast closing the gap with continued strong growth. While global volume expansion has remained steady for several years, value growth Annual Subscription Rates (inc. postage) accelerated in 2014, thanks to an improving outlook in key markets like Brazil. Eu Member State: £120, €150 On a regional level, Asia Pacific and Middle East Africa were the runaway Rest of World: £135, €170, $220 leaders in terms of volume expansion, up 6.9% and 8.7%, respectively, in 2014. Individual copies: £15, €20, $25 Going forward, these two regions will continue to drive overall volume growth, yet vast investments will be necessary to take meaningful share in markets like Subscription Enquiries India, Nigeria, or Indonesia. Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK Continuing a trend seen over the past decade, healthy and functional products Tel: +44 (0)1202 842222 led the way at the global level, with energy drinks and bottled water the top Fax: +44 (0)1202 848494 performers, expanding 9.8% and 6.1%, respectively. Worryingly for the largest E-mail: [email protected] global players, top categories such as carbonates and juice lagged behind amidst growing consumer concerns about sugar content, price, and artificial flavourings. Editorial - News “The largest soft drinks players face two key challenges at the global level— Maureen Byrne driving meaningful value expansion in the largest developed markets while Tel: +44 (0)1255 424611 continuing to invest in distribution capacity in the frontier markets of tomorrow,” E-mail: [email protected] said Euromonitor International’s Head of Beverage Research, Michael Schaefer. “At the same time, consumer tastes are changing. While carbonated soft drinks Editorial - Features will continue to drive traffic and branding, demand is growing in every market for Philip Tappenden more customised, unique, healthier options.” Po Box 4173, Wimborne BH21 1YX, uK Personally, I would like to see more development in adult soft drinks Tel: +44 (0)1202 842222 options,particularly in the low calorie sector. The selection of non-alcoholic Fax: +44 (0)1202 848494 drinks in restaurants and the on trade is abysmal. In general, here in the UK, the E-mail: [email protected] most that can be expected is Coke, Diet Coke, J2O, orange juice and mineral water. And my experiences across Europe are similar, with the possible addition of iced Advertisement Sales tea. Soft Drinks International Looking at some of the innovations at the Winter Fancy Food Show in the USA Po Box 4173, Wimborne BH21 1YX, uK (see page 26) it seems that some innovative companies are coming up with some Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 great products, but whether they make it to the mainstream market, particularly E-mail: [email protected] the on trade, either in the USA or further afield is doubtful, even though there is a huge gap in the market. Middle East Representative Valentina Lotfy Maureen Byrne Tel: +971 503059019 [email protected] E-mail: [email protected] US Representative Richard Davis Tel: +1 479 963 6399 E-mail: [email protected] Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written © 2015 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is ISSn - 1367 8302 accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – December 2014/January 2015 3 To receive your mSoUnthBly cSopCy oRf SoIfBt DE rinks International email: [email protected] Annual subscription: European Union: £120, €150 Rest of World: £135, €170, $220 Send your neCwsO to: NnewTs@RsoIftBdriUnksTintE ernational.com To discuss editorial opportunities email: [email protected] To discuss advertising eAmaDil: [email protected] Media Pack available from www.softdrinksinternational.com/advertise To learn more about the next SDI ConfAereTncTe eEmaNil: [email protected] www.softdrinksinternational.com/conference Soft Drinks International Tel: +44 (0)1202 842222 • Fax: +44 (0)1202 848494 • www.softdrinksinternational.com 4 InDuSTRY nEWS Soft Drinks Internationa l – December 2014/January 2015 explained UNESDA President, Hubert Patri - cot. “Even during the recent economic recession our industry continued to invest and to uphold jobs and revenues. We want Europe to ensure that policy makers and regulators understand this and support our efforts to Soft drinks is continue to grow our sector across the con - tinent.” big business The UNESDA socio-economic study also considers the added value impact and con - tribution to employment and tax revenues in A SOcIO-EcONOmIc impact study by six markets: France, Germany, Italy, The canadean illustrates the importance of the Netherlands, Spain and the UK. soft drinks sector and its value chain to the fabric of Europe’s economy. commissioned by UNESDA, representing Energy drinks in the European soft drinks industry, the study demonstrates how the sector contributes the spotlight €55.4 billion both directly