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WE MAKE THE PERFECT DRINK Soft Drinks Internationa l – December 2014/January 2015 ConTEnTS 1 news

Europe 4 Africa 6 Middle East 10 Pacific 14 The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 16

Ingredients 18 features Juices & Juice Drinks 20 Waters & Water Plus Drinks 22 Global Soft Drinks 32 After another year of growth, the global Carbonates 26 market for soft drinks now stands at a colossal 664 billion litres. However, some Sports & Energy 28 sectors have fared better than others, Functionals 29 reports Richard Corbett. RTD Teas & Coffees 30 Beer Mix And Malt Dairy & Alternatives 31 Beverages 34 In Europe, beer mix drinks are highly pop - ular, and thanks to Wild’s creative con - Processing 42 cepts, breweries and manufacturers of Packaging 45 non-alcoholic beverages can create new accents in their product palettes which Environment 48 will appeal to both traditional consumers and new target groups. People 50 Hefei Zhongchen 38 Events 53 Cereal-Based Beverages 36 This leading manufacturer of beverage Trends towards complex beverages based processing and filling equipment offers on natural ingredients can be problematic insight into its recent innovatiove solu - regarding product stability. The VLB tions for COFCO Coca-Cola Beverage and Berlin presents possible approaches to Zhongmai Wandong Co. regulars help ensure repeatable and reproducible quality control. Time To Refresh 40 Comment 2 Soft drinks companies in virtually every BSDA 51 territory face a climate where environmen - tal lapses are more likely to be harshly From The Past 52 punished. Dr Richard Coulton explains why now could be the perfect time for the Buyers’ Guide 54 beverage sector to review its approach to Classified 56 wastewater management.

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Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Maureen Byrne Correspondents: Ups and downs in EuRoPE Gerard o’Dwyer Lubomír Sedlák the global market ASIA & PACIFIC Kelvin King T. C. Malhotra AMERICAS Market Research Company Euromonitor International has released new data on Richard Davis the global soft drinks industry, which shows the winners and losers in the Market Analyst different categories. Richard Corbett Global soft drinks volumes expanded just over 3% in 2014, while value sales grew by more than 6% to reach US$867.4 billion dollars. While the USA remains Scientific Adviser the world’s largest market in both value and volume terms, markets such as , Dr John Wilkinson Brazil and Mexico are fast closing the gap with continued strong growth. While global volume expansion has remained steady for several years, value growth Annual Subscription Rates (inc. postage) accelerated in 2014, thanks to an improving outlook in key markets like Brazil. Eu Member State: £120, €150 On a regional level, Asia Pacific and Middle East Africa were the runaway Rest of World: £135, €170, $220 leaders in terms of volume expansion, up 6.9% and 8.7%, respectively, in 2014. Individual copies: £15, €20, $25 Going forward, these two regions will continue to drive overall volume growth, yet vast investments will be necessary to take meaningful share in markets like Subscription Enquiries , Nigeria, or . Soft Drinks International Po Box 4173, Wimborne BH21 1YX, uK Continuing a trend seen over the past decade, healthy and functional products Tel: +44 (0)1202 842222 led the way at the global level, with energy drinks and bottled water the top Fax: +44 (0)1202 848494 performers, expanding 9.8% and 6.1%, respectively. Worryingly for the largest E-mail: [email protected] global players, top categories such as carbonates and juice lagged behind amidst growing consumer concerns about sugar content, price, and artificial flavourings. Editorial - News “The largest soft drinks players face two key challenges at the global level— Maureen Byrne driving meaningful value expansion in the largest developed markets while Tel: +44 (0)1255 424611 continuing to invest in distribution capacity in the frontier markets of tomorrow,” E-mail: [email protected] said Euromonitor International’s Head of Beverage Research, Michael Schaefer. “At the same time, consumer tastes are changing. While carbonated soft drinks Editorial - Features will continue to drive traffic and branding, demand is growing in every market for Philip Tappenden more customised, unique, healthier options.” Po Box 4173, Wimborne BH21 1YX, uK Personally, I would like to see more development in adult soft drinks Tel: +44 (0)1202 842222 options,particularly in the low calorie sector. The selection of non-alcoholic Fax: +44 (0)1202 848494 drinks in restaurants and the on trade is abysmal. In general, here in the UK, the E-mail: [email protected] most that can be expected is Coke, Diet Coke, J2O, orange juice and mineral water. And my experiences across Europe are similar, with the possible addition of iced Advertisement Sales tea. Soft Drinks International Looking at some of the innovations at the Winter Fancy Food Show in the USA Po Box 4173, Wimborne BH21 1YX, uK (see page 26) it seems that some innovative companies are coming up with some Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 great products, but whether they make it to the mainstream market, particularly E-mail: [email protected] the on trade, either in the USA or further afield is doubtful, even though there is a huge gap in the market. Middle East Representative Valentina Lotfy Maureen Byrne Tel: +971 503059019 [email protected] E-mail: [email protected]

US Representative Richard Davis Tel: +1 479 963 6399 E-mail: [email protected] Soft Drinks International (1997), formerly Soft Drinks Management International (1988), was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

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explained UNESDA President, Hubert Patri - cot. “Even during the recent economic recession our industry continued to invest and to uphold jobs and revenues. We want Europe to ensure that policy makers and regulators understand this and support our efforts to Soft drinks is continue to grow our sector across the con - tinent.” big business The UNESDA socio-economic study also considers the added value impact and con - tribution to employment and tax revenues in A SOcIO-EcONOmIc impact study by six markets: France, Germany, Italy, The canadean illustrates the importance of the Netherlands, Spain and the UK. soft drinks sector and its value chain to the fabric of Europe’s economy. commissioned by UNESDA, representing Energy drinks in the European soft drinks industry, the study demonstrates how the sector contributes the spotlight €55.4 billion both directly and indirectly to the economies of the EU28 and supports more than one million jobs – 156,000 DENmArK’S ministry of Health (moH) has directly and a further 890,000 throughout established a working group to examine the the supply chain. Each worker employed inter-relationship between a higher consump - directly by the soft drinks sector supports a tion of energy drinks and the potential nega - further six workers in the value chain. A new socio-economic study from UNESDA tive impact to human health. Of the €55.4 billion contribution, the highlights the importance of the soft drinks The moH’s action is triggered by latest industry contributes €9.2 billion directly via industry to the European economy. National Food Institute (NFI) research data salaries, tax payments and profits with the which suggests a significant increase in intake greatest beneficiaries being EU member income throughout the supply chain from of energy drinks by teenagers. New research States which receive revenues of some the agricultural sector supplying ingredients indicates a growing trend around the con - €22.2 billion from taxes related to labour such as fruit and sugar to the manufacturing, sumption of energy drinks at breakfast time and VAT. Households in the industry’s supply packaging and bottling processes that sup - by school age children. The trend is worrying chain receive €25.2 billion in incomes after port many thousands of suppliers; to the Danish nutritionists. income tax. transport, design, advertising and marketing Part of the NFI’s research is generated The study illustrates how the soft drinks sectors; and finally through to the distribu - from a retail level survey on purchasing industry is a part of the fabric of Europe’s tion network of bars, restaurants, super- trends within the school age consumer seg - economy. There are 1,071 production and markets and corner shops across Europe ment conducted in major urban centres such bottling plants in the EU28 operated by where its products are sold. as copenhagen, Odense, Aarhus and Aal - local staff, supplying local customers and “Our sector is rooted in the European borg. generating income for national markets. The economy and provides jobs, income and A study based report published by the sector generates economic value, jobs and added value throughout the supply chain,” European Food Safety Authority (EFSA) in march 2013, which focused on EU-wide con - sumption of energy drinks, estimated that the Sales slow in consumption of energy drinks was at its high - est among adolescents aged 10-18 years. On average, adolescents consumed 2.1 litres of energy drinks a month. Figures from Nielsen Scan Track reveal that SOFT drinks sales in Finland showed only a energy drinks is the single biggest segment in marginal growth in January-September 2014, the sale of beverages in Denmark. Overall, rising by a modest 0.6% to 183.3 million sales in this segment, rose from 4.07 million litres. The warmer than usual summer sea - litres in 2010 to 8.45 million litres in 2012. son, coupled with the trend towards sugar- “The rising consumption of energy drinks free drinks resulted in bottled water sales should be a real cause for concern,” said climbing by 7.7% to 57.6 million litres in the marta Axelstad Petersen, an first nine months of the year, according to research specialist at the Technical University latest data from Panimoliitto, Finland’s soft of Denmark’s (Fødevareinstitut) food depart - drinks and brewing federation. Elina Ussa, Panimoliitto’s Managing Director. ment. By contrast, soft drinks sales during Janu - “Energy drinks products raise many health ary to September 2013 amounted to 182.3 some respite in October when the govern - related concerns. In terms of consumption million litres, while bottled water sales were ment reversed a decision to increase the trends, they certainly do not constitute a 53.4 million litres in the same period. excise tax on sugared beverages. However, healthy breakfast. If you consume more than “Both the end of the summer and Panimoliitto wants the government to do one can, as many do, you risk both discom - autumn were warm, balancing out weak more to support the highly taxed sector. fort and temporary behavioural changes, sales in the first half of the year – but not “The government should be thinking increased nervousness and anxiousness. The even the excellent weather could increase about what can be done to safeguard indus - harmful effects can become decidedly dan - sales further. A share of beverage sales has try jobs and increase consumers’ purchasing gerous,” said Petersen. been permanently replaced by travellers’ pri - power. As the situation now stands, further The potential health implications of exces - vate imports from ,” said Elina Ussa, burdens are constantly being imposed on sive consumption of energy drinks include Panimoliitto’s managing Director. the domestic industry on many fronts,” said diabetes, said Kim Ustrup, a researcher at the The struggling soft drinks sector received Ussa. Steno diabetes centre in copenhagen. Soft Drinks Internationa l – December 2014/January 2015 EuRoPE 5 older generation needs attention

ALTHOUGH historically the marketing of soft drinks was focused on the youth market with the key age bracket of 10-24 year olds, canadean detects great opportunities in tar - geting the growing ageing population. According to the UN population division, the world’s older generation, those aged 60 and over, is expected to more than double, from 841 million people in 2013 (11.7%) to more than 2 billion (21.1%) in 2050. These Vitamin Well has launched six vitamin drinks, which offer many options to help deal with specific numbers open doors to a potential market health issues, and include vitamin B12, which is recommended for elderly consumers. growth as older consumers want to stay healthy and have disposable income available for longer, especially in developed countries To assist senior consumers in their every - rheumatism Association (SrA). An example where independent living is far more com - day lives, companies are developing conven - is the Helicap, a one-step screw cap mon. ient packaging solutions. Tetra Pak has designed to provide a good grip, which “It is all about the different approaches received an ‘ease of use’ certification for requires only low force to open and with a being taken by manufacturers,” explains Erica many of its products from the Swedish clearly visible tamper evident ring. Shaw, Beverage Analyst at canadean. “On the one hand, across Western markets in particular, manufacturers are launching more products with active ingredients to address In brief… health and vitality issues, but similarly, compa - nies are looking into the more practical l Krones, the leading manufacturer of bev - one roof. aspects of growing older, such as being able erage filling and packaging technology, has In addition to 36 exhibitors, there are free to lift and carry the products without diffi - acquired a 51% stake in Till GmbH, Hofheim, seminars in the Showcase & Knowledge culty and designing more convenient packag - a German company located in the state of Arena segment of the show. These highlight ing.” Hesse. Established in 2011 the technology issues affecting the industry. companies are using a mixture of scien - company develops systems for direct digital One of the top names in public and polit - tific research, together with superfruits, decoration of containers. The remaining 49% ical life, Alastair campbell, heads the bill at botanical ingredients, vitamins and minerals, of the shares are held by the company’s the conference. He is best known for his to develop anti-ageing drinks which appeal founders, who will continue to play an active role as former Prime minister Tony Blair’s to the older consumer. An example of this role in the company. Till machines are mod - Spokesman, Press Secretary and Director of new wave of longevity drinks is Swiss drink, ular in design and suited for high-speed communications and Strategy. campbell is cellaNova. This product is a slightly carbon - applications in the beverage industry and active in politics in Britain and overseas and ated mineral water, with pomegranate and other sectors. splits his time between writing, speaking, cranberry juice and Om24, which is an all- charitable fundraising, consultancy and cam - natural product made from whole green tea l Private Equity firm Onex has agreed to paigns. The proximity of the annual BWcA leaves with antioxidant properties and claims acquire SIG combibloc Group. The contract event and the General Election in may will to neutralise free radicals which cause the between the rank Group and Onex corpo - make the keynote speaker’s views even ageing process of cells. ration was signed in November 2014, and more pertinent. The range of drinks from Vitamin Well the takeover is anticipated to formally close l also offers many options to address specific in the first quarter of 2015, subject to cus - Ingredients solutions provider Ingredion health issues, and includes vitamin B12, which tomary conditions and regulatory approvals. has launched a new Clean Label Guide to is particularly recommended for elderly con - Onex corporation is a private equity Europe . The guide is designed to provide sumers to complement their diet. investment firm. It is a publicly traded com - practical advice on the latest clean label The ease of carrying and pouring drinks is pany controlled by its founder Gerry trends and implications for the food industry, also being considered with older consumers Schwartz, who serves as chairman and following the implementation of the Food in mind. In Spain, for example, bulk/HOD cEO. Founded in 1984, Onex is headquar - Information for consumers regulations water companies are focusing more on tered in Toronto, , with offices in (FIc) in December 2014. Aimed at food household consumption rather than corpo - New York and London. manufacturers and retailers, the new report rate clients. They have found that seniors SIG combibloc is one of the world’s lead - includes analysis and interpretation of appreciate the convenience of home deliv - ing system suppliers of carton packaging and research findings from over 2,800 consumers ery as it is easier to pour a glass from a filling machines for beverages and food. In across nine European countries. water cooler, thus avoiding having to handle 2013 the company achieved a turnover of According to Ingredion’s research, con - a big bottle. Furthermore in Portugal, Nestlé €1,680 million with around 5,100 employees sumers are ranking both the ingredients list Waters Direct is promoting its compact in 40 countries. (77%) and clean label positionings such as mySpring water cooler especially to older ‘natural’ or ‘no additives/preservatives’ (68%) consumers, who may not want to carry l The British Water cooler Association has above nutritional information (59%) and heavy packaged water all the way home. unveiled details of its forthcoming annual brand (53%), when making purchasing deci - trade show to be held on the afternoon of sions. Therefore, the importance of the 19 march 2015 at the Nottingham Belfry. ingredients list remains key across Europe. Send your news to The show is free to attend and offers visi - Food manufacturers therefore need to tors an invaluable means of discovering all ensure they fully understand what really [email protected] that is new about water coolers including drives customer purchasing decisions, and hygiene, installation and safety issues, under balance this with the FIc requirements. 6 InDuSTRY nEWS Soft Drinks Internationa l – December 2014/January 2015

bring these fans even closer to the club they love.” According to managing Director roy Deepanjan, chi decided to rebrand chivita Africa Premium to reflect its core attributes in being 100% fruit juice with no added sugar, no Chivita 100% preservatives and no added colour. “Truly, in an increasingly health conscious linked with society, consumers are most likely to choose a brand that lays emphasis on natural ingredi - Manchester united ents instead of products containing synthetic or genetically modified components,” he said. Chi and Manchester United representatives at “That explains that the brand remains more the signing ceremony. NIGErIAN soft drinks producer chi has endearing to Nigeria consumer because we signed a multi-year partnership with manches - place much value on the consumer.” ter United, becoming the club’s official soft Nigeria who are some of the most passion - To underline the message, flavours have drinks partner in the football-mad country. ate in our global fan base, something that we ‘real’ added to the name: real Orange, real The flagship brand will be chivita 100%. fondly remember after playing in Abuja in Apple, real Pineapple, real Orange Pineapple The juice drinks range was rebranded only a 2008. We hope that this partnership will help and real Orange mango. few months ago, having previously been mar - keted as chivita Premium. Other products in the portfolio include Blue Art is a hit chivita Active, chi Exotic, chi Happy Hour and chi Ice Tea. chivita 100% will now be able to carry the ANGOLA’S soft drinks giant refriango has manchester United crest and other club long enjoyed a very positive reputation for imagery on packaging. supporting the country’s performing arts. “With over 30 years of experience, chi This year it has extended its pride in has a commitment to the health and well- Angolan culture to celebrating the talents of being of the local population by producing young artists. high quality, market-leading products,” said And it has done it with the zany touch richard Arnold, the club’s Group managing Angolans have come to expect of Blue, Director, at the signing ceremony. refriango’s cSD range which is a huge seller “We have close to 35 million followers in on the domestic market and increasingly popular elsewhere as exports grow. It commissioned five artists to create four PinkDrive f new artworks apiece, each representing or some aspect of Angolan culture – from the Coke Light mythical to the historic, traditions and evolv - ing trends. These have been applied to limited edi - cOcA-cOLA , its national bot- tion cans which have already earned the have been on a national roadshow, attracting tling partners and the makro retail chain have delight of can collectors as well as giving interested crowds. joined to offer special pink six-packs of coke Blue a further profile boost in the mass mar - As a fundraising measure for school Light in support of PinkDrive, the breast can- ket. meals, special four-packs were produced and cer awareness non-profit organisation. The original works, teamed with the cans, sold with screened prints. r2 of each pack is going to PinkDrive which set up the country’s first mobile mam- mography unit and also runs a very effective More choices from educational operation. “Our partnership with makro and Kenyan producer PinkDrive illustrates the impact that can be achieved when businesses come together to partner with civil society organisations to help BEST known for its Afia and Pick n’Peel tackle challenges facing our communities,” says juices, as well as bottled waters, Kevian Kenya rhonda Lege’ Scott of coca-cola South has broadened its portfolio with a malt bev - Africa. “Together with our bottling partners – erages range and cSDs. ABI, coca-cola Fortune, coca-cola Shanduka In addition to the domestic market, Kevian Beverages and Peninsula Beverages – and Kenya sells its soft drinks in several other makro, we care about the wellbeing of our East African countries, including Uganda, Tan - consumers and are committed to supporting zania, Ethiopia, Sudan and Zambia. initiatives designed to promote wellness and The cSDs also use the Afia brand name active healthy living.” for maximum ranging impact. Kimani rugendo, the company’s founder, said the cSDs had been launched with only a limited number of flavours. The company EABL and coca-cola. would be monitoring market demand and Eight flavours are offered. The malt range plans to add more variants. is also exported. Non-alcoholic malt drinks are booming in To offer a wider range of drinks and boost Kenya, as in many other parts of Africa. overall output, the company has invested in Kevian Kenya is up against big players such as expansion of its plants in Nairobi and Thila.

8 AFRICA Soft Drinks Internationa l – December 2014/January 2015 Best chef search nigeria subsidiary comes to Africa for Symrise

GLOBAL bottled water brand S.Pellegrino, a FLAVOUrINGS and fragrances developer, long-time supporter of on-premise dining producer and marketer Symrise has set up a through promotional initiatives and competi - subsidiary in Nigeria as it moves to gain a tions, has extended its search for the world’s bigger share of the West African region. best chefs to Africa. Nigeria is not new to Symrise, whose Young chefs can submit their signature headquarters are in the picturesque river dish to an online magazine endorsed by S. town of Holzminden, in Germany’s southern Pellegrino and sister brand Acqua Panna to Lower Saxony region. the country is Africa’s largest economy and an online publication endorsed by the It has serviced the market for nearly 30 one of the fastest growing on the continent brands. years through a national agent, sending and seen as the gateway to West Africa,” Entrants must be no older than 30 and flavour and fragrance experts to work on said Heinz-Jürgen Bertram, chief Executive working as professionals in a restaurant as the requirements of Nigeria and other West of Symrise AG, at the opening ceremony in chefs, sous chefs or chefs de partie for at African markets. Lagos. least a year. The company portrays its setting up of “Symrise has also successfully grown its Judging will be by ALmA, the educational local offices as simply a logical progression. representation in Nigeria for over three and training specialist for Italian cuisine. The facility is located in a business park in decades through our long standing agent Their staff will select 10 finalists for each of Ikeja, Lagos State. Allied Technol Systems Ltd. Now, we have 20 regions, following the five ‘golden rules’: “With about 175 million inhabitants, abun - decided to intensify our presence and com - ingredients, skills, genius, beauty (of the dish!) dant mineral and national resources, Nigeria mitment and to establish our own legal and message. has the potential to become one of the top entity while continuing to be supported by Between 16 January and 28 February 10 economies in the world. Already today, and collaborate with Allied Technol.” 2015 the finalists will compete at local events before juries of independent chefs. The 20 winners will see their signature Modulomould dishes matched by Vogue Italia with 20 emerging fashion stylists. flexibility The culmination of this massive effort will be judging for S.Pellegrino Young chef 2015 highlighted in milan from 25-27 June while fashion lovers attending the event will vote for the best food and fashion combination. rEcOGNITION of the unique design of riham soft drinks brand bottles not only Riham bottles, Uganda. won Uganda-based Harris International an AfriStar Award and medal at the East AfriPack Exhibition in Nairobi, but is also Based on removable mould inserts that being put to effective marketing use by Sidel can be changed in less than 30 seconds with to promote its modulomould swappable no tools required, Sidel notes that modulo - mould insert system. mould offers the flexibility to easily adapt The winning bottles were blown on Har - bottle designs to meet differing needs. ris International’s Sidel PET bottling lines retaining a constant design for the using the modulomould technology which labelling area and base of the bottles, the allows production of several bottle shapes inserts allow customisation of the bottle from a single mould. shoulder, body, or both. Gary Player event a big fundraiser

SOUTH Africa’s Gary Player Invitational at the Lost city Golf course and the Palace Hotel at Sun city is again closely associated with coca-cola. An innovation built around the country’s celebrated professional golfer – and philan - thropist – the invitational series has raised huge amounts for a variety of charities, with an emphasis on underprivileged youth. As well as coca-cola being a long time Gary Player. (Photo: Lady 11390). sponsor, one of the funding recipients for the past three years has been Wings and Wishes. This was set up in 2006 by staff at the coca- Gary Player Invitational is also this year cola Sabco bottling company in Port Eliza - continuing its relationship with the Wildlands www.softdrinksinternational.com beth to collect air miles for transport of conservation Trust, in partnership with critically ill children to medical facilities. Qhubeka.

10 InDuSTRY nEWS Soft Drinks Internationa l – December 2014/January 2015 Cityscape stand of middle East recycled bottles ArcHITEcTUrAL studio rAW-NYc cre - Kuwaiti giant ated enormous interest at the recent cityscape Global which is promoted as the heads for listing waters, moussy non-alcoholic malt drinks, the middle East’s largest and most influential 100Plus isotonic range, cool Sun juices and property show. Its stand was built from recy - several other brands. cled soft drinks bottles. mEZZAN Holding KScc is seeking to list on “Upon mezzan’s successful listing on the With nearly 300 exhibitors, cityscape the Kuwait Stock Exchange (KSE). It filed an KSE, investors will have a unique opportunity Global was sponsored by major UAE devel - application with the capital markets Authority to invest in the Gulf’s growing food, beverage opers, investors, finance houses and retail in late October 2014. The move is in associa - and FmcG sectors,” said chairman Khalid Jas - estate agencies. Several big international tion with a secondary offering of nearly 90 sim Al Wazzan. developers and architects launched new million shares, representing 30% of the com - With a legacy of 70 years, mezzan is a ver - projects at the event. pany and is designed to expand the share - tically integrated manufacturer, distributor and Impetus was added by the strengthening holder base. provider of food, beverage and FmcG prod - return of confidence to the Dubai real Subsidiaries of the mezzan group operate ucts and services in Kuwait, the UAE and estate market, shaken a few years back by in seven countries and include major activities Qatar, with a growing middle East regional over-extension. rAW-NYc’s upcycling initia - in soft drinks production, distribution and – footprint. In 2013, the group recorded rev - tive was a first for cityscape Global. through a large catering enterprise – supply. enues of KD141 million, 75% of which were raya Ani, founder of rAW-NYc and Its soft drinks line-up covers most categories generated by consumer-driven sectors. designer of the first public green school in – waters, juices, cSDs, energy, dairy, malt, mezzan Holding incorporates 29 sub - New York city explained: “When the deci - sports – and includes brands such as Aqua sidiaries and is operationally structured into sion was made to exhibit at cityscape Gulf and Dana. two primary business lines: Food Business and Global, I was uneasy about creating a stand Through Dubai-based Unitra mets Group, Non-Food Business which includes consumer made out of construction materials that will which it acquired early this year, it distributes and supplemental industrial products. be either thrown away, adding to the volume , S. Pellegrino and Acqua Panna The group distributes over 25,000 SKUs. of waste produced each year, or would be stored away taking storage space. “For me, the obvious decision was to SodaStream focuses consolidation. make the stand from recycled materials or “Going forward we’ll be emphasising our by re-purposing products that will otherwise on sparkling water marketing position as a leading sparkling end in trash. coca-cola has created the water company, supported by an offering of Give it Back campaign to communicate their better-for-you water enhanced beverages recycling message, so it made sense for us ISrAEL-BASED SodaStream International is under the SodaStream brand,” said Birn - to approach them for the supply of used looking to reboot its sluggish sale of baum. plastic bottles.” machines and flavours by putting more “We will no longer be selling soda makers Students from Ajman University and emphasis on sparkling water. but sparkling water makers. And our flavours American University of Sharjah helped in the chief Executive Daniel Birnbaum noted in will no longer be sold amidst the syrups, but design and construction of the exhibition an analyst briefing that the cSD market was rather sparkling water flavours. This new stand which is all made from used plastic going through ‘a rapid transformation’ as positioning is a dramatic shift from our pre - coca-cola bottles, including the seating area. consumers abandoned traditional soda for vious positioning as a smart alternative to “cityscape Global provides the perfect more natural, less caloric, water-based bever - traditional soda.” platform for us to share the message about ages with the mega-trend toward health and The SodaStream name remains but with recycling and upcycling as we head towards wellness. SodaStream was, he claimed, ‘in a more emphasis on ‘stream’. And the fresh a more sustainable future,” said Ani. unique position to capitalise on this transfor - start will be promoted through a ‘Water mation and play a pivotal role in the future made Exciting’ campaign in the USA and of the beverage industry’. other key markets. New products will also Underpinning this will be a remake of the be water-orientated and soda-style releases whole company, including the launch of new will tend to be in partnership with other products, corporate restructuring, moves brands, developing a strategy which Soda- into other distribution channels and plant Stream has been building for years.

The exhibition stand, including the seating area, was made from used plastic Coca-Cola bottles.

12 MIDDLE EAST Soft Drinks Internationa l – December 2014/January 2015 Red Bull Sultan of the Desert

AL Ain is known as Abu Dhabi’s garden or oasis city, a gem of a place that is a lively academic centre. Green as it is, the desert starts close to the Al Ain city boundaries as participants in the recent red Bull Sultan of the Desert discovered. This was billed as ‘the middle East’s tough - est endurance race yet – an extreme test of both mind and body’. Teams of three com - peted in three disciplines: running, mountain biking and kayaking. most of the action was in the foothills of Jebel Hafeet, the UAE’s highest peak, culmi - nating in the Wadi Adventure sports area. Winners celebrate at Red Bull Sultan of the Desert. (Photo: Naim Chidiac)

Support for share their creativity with the world.” mauro Porcini, Pepsico’s Senior Vice emerging designers President and chief Design Officer, was delighted by the expressive apparel: “We were incredibly impressed with the level of DUBAI was the debut venue for a fashion sophistication, vision and design capability collaboration between Pepsi and Vogue that these young creatives brought to our Italia which will run for about 10 months. partnership. Bannered as ‘The Pulse of New Talent’ it “Their re-imagination of our colour showcases the work of young fashion palette and iconic logo put a refreshing spin designers identified by the magazine as on 'The Pulse of New Talent' collection and emerging talent. Le Jour (Italy), miuniku (India) and William they are no doubt the talents who'll be Vogue Italia is celebrating its 50th Okpo (USA). creating the designs and culture of our anniversary. The middle East was an appro - “Dubai is pulsing with energy and talent; future.” priate locale for the project, with two of a city truly emerging as a 21st century fash - the designers coming from the region: ion capital,” said Franca Sozzani, the maga - madiyah Al Sharqi (UAE) and Lulwa Al zine’s Editor in chief. “As a leader in the Amin (Bahrain). fashion industry, we continue our mission Others in the show include masha reva to support up and coming designers and (Ukraine), Stella Jean (Italy), Suno (USA), are proud to partner with Pepsi to host To subscribe Little Shilpa (India), Plore (china), Au Jour these talented 10 on a global stage to email: Aquafina hydrates strong community theme, including a chil - subscriptions@ dren’s race held the previous week. softdrinksinternational.com Jordan runners Nidal Hamam, General manager of Pepsi- co Jordan, said the marathon was closely aligned with Pepsico’s efforts to support PEPSIcO Jordan sponsored the Amman youth and sports in Jordan. “This event’s International marathon 2014 in late Octo - continuity throughout the years is further ber for the third consecutive time. The testament to its success in highlighting to all Aquafina brand was very much in evidence segments of the local community the impor - To advertise as the event’s official and exclusive drinking tance of leading a healthy lifestyle.” water. Pepsico Jordan also links with run Jordan Organised by run Jordan, the marathon is for the Dead Sea Ultra marathon, the red email: genuinely international, drawing participants Sea Half marathon and the Samsung advertising@ from many countries, but there is also a Amman International marathon. softdrinksinternational.com

or call +44 (0)1202 842222

www.softdrinksinternational.com

14 InDuSTRY nEWS Soft Drinks Internationa l – December 2014/January 2015

cocoa, albeit on a much smaller scale. Its government, supported by UN and other development agencies, is keen to broaden its manufacturing base, including soft Asia Pacific drinks production. This is a hot and steamy region, with soft drinks in heavy demand and Soft drink sales likely to boom if pricing is right. Dublin-based research and markets has opportunities in published Soft drink industry in Timor-Leste: Business Report 2014 . Timor-Leste This includes an extensive country profile, an explanation of business procedures, labour practices, property rights and other issues TImOr-LESTE is one of the world’s relatively vital for running a business in Timor-Leste. new countries, although it has a colourful – It also analyses the current soft drinks sec - and sometimes tragic – heritage as a Far East tor, identifying key players and pointing to outpost of Portugal and then as part of and a recipient of international aid. opportunities. Indonesia, prior to achieving independence But Timor-Leste is determined to prosper The research and markets team say that after a bloody military campaign and geo- and, with immense oil and gas prospects the aim of this study is to provide a tool political lobbying. being tapped, is set for eventual economic which will assist strategy group and manage - At present it is largely undeveloped, poor stability and even modest prosperity. ment team specialists in making correct deci - The country is also renowned for high sions as how to penetrate the Timor-Leste quality coffee growing, again with the poten - market and how to catch the maximum R&D centre tial for substantial expansion. coffee rTDs commercial opportunities in dealing with could be a future possibility. It also produces business partners in this country. underlines expansion plans Ambassador for rural water project AUSTrALASIAN bottler Frucor Beverages, which produces a wide range of soft drinks for international sale, has a new research INDrA Nooyi, Pepsico’s chairman and chief and development centre in manukau, South Executive, has received many honours and Auckland. been appointed to a variety of posts. One Funded by Frucor’s parent group Suntory, that seems to give her particular fulfilment is the centre was opened by Senior cabinet her new role as international goodwill ambas - donating heavily on both a regular basis and minister Steven Joyce who has a strong rep - sador of the Water cellar for mothers Proj - to support emergency operations such as last utation for supporting r&D investment. ect administered by the china Women's year in the earthquake-hit Ludian county. mark callaghan, Frucor NZ’s chief Execu - Development Foundation (cWDF). Zhen Yan, cWDc’s Vice President, says tive, said the facility signalled Suntory’s solid cWDF was created by the powerful All- that Pepsi has set a good example for other commitment to and confidence in Frucor’s china Women’s Federation and has under - enterprises which will join hands with govern - international expansion ability. taken massive projects throughout the ments and charity organisations to provide “When it comes to research and devel - country to the benefit of women and chil - chinese people with safe drinking water. opment, we believe we are one of the most dren, particularly in poor rural regions and The project has greatly accelerated the sophisticated companies in the southern places hit by natural calamities. process of bringing safe drinking water to hemisphere,” said callaghan. “We want to Pepsico has supported cWDc’s Water rural china, a matter of considerable pride be creating infrastructure that supports our cellar for mothers Project for several years, for cWDc. dedicated r&D team whilst also providing room for growth in the future.” callaghan explained, “The facility provides Asian energy drink a direct link to our factory, self-contained services, space for new equipment and giant lists room for the full team to be working together.” ’S carabao Group, best known for its energy drinks and other products under the carabao Dang brand, has been listed on the Stock Exchange of Thailand. mar - ket capitalisation at the time of listing in late Chanitr Charnchainarong, Stock Exchange of November was approximately US$848 mil - Thailand. lion. carabao had earlier borrowed heavily for Krones equipment to expand production. Southeast Asia and further afield. The added financial strength will also give chanitr charnchainarong, Executive Vice carabao a more stable platform for export President for the Stock Exchange of Thailand, growth of carabao Dang and other lines welcomed carabao’s listing on the exchange, such as its Start Plus . Primary and described carabao Group as ‘a key Left to right: Suntory’s Yoshihiko Kakimi, Hon. markets for expansion are cambodia, Laos, player in the domestic energy drink market Steven Joyce, Frucor Managing Director Carl and but carabao Dang with a 21.3% share in the first seven months Bergstrom and Mark Callaghan. also sells widely throughout other parts of of 2014’. Soft Drinks Internationa l – December 2014/January 2015 ASIA PACIFIC 15 Skope picks up ThaiBev buys supplier award est brand

NEW Zealand based refrigeration engineer - ANOTHEr chapter in Thailand’s long run - ing company Skope Industries, whose chiller ning ‘cola saga’ is opening with the purchase cabinets are found in retail environments by Thai Beverages, through its International Skope wins again at CCA supplier awards – throughout Australasia, has again won the Beverage Holdings subsidiary, of the rights to Managing Director Guy Stewart holds the trophy. trade equipment category in coca-cola the ‘est’ brand of carbonated soft drinks. Amatil’s supplier awards. Est was owned by high-profile Bangkok- The awards were presented recently at “While there are many different aspects based bottler Sermsuk through an associated Sydney’s Town Hall. of the joint business plan that we get meas - company. Nigel chapman, Skope’s Design manager, ured against with ccA, our achievements It came into being two years ago – as we said the company had been working hard with cO 2 developments to date are out - reported in several dispatches from Bangkok for ccA to develop cO 2 solutions for its standing and have been acknowledged not – as a consequence of the ownership battle commercial refrigeration. only by ccA but at a high level within The for Sermsuk, a leading player in Thailand coca-cola company globally.” through its Pepsi operations, which also Skope has the largest design and innova - involved Thai Beverages (usually called tion centre of its kind in Australasia. As well ThaiBev) and its charismatic founder as offering a comprehensive range of ‘off the charoen Sirivadhanabhakdi. shelf’ products, Skope also offers custom That phase of the saga, which featured a design and build of commercial refrigeration number of shareholder meetings and court solutions, whether they are complete prod - appearances, ended with ThaiBev holding a uct designs for global companies, such as majority stake in Sermsuk. It currently owns ccA, or one-off adaptations of existing nearly 65% of the shares. products for smaller hospitality businesses. As then became inevitable, Sermsuk lost the Pepsi franchise but vowed to use its vast experience to create a new cSD brand. This Thank you gesture Double Latte, featuring a it has done with est, whose advertising is banner reading: ‘Thank hard to miss in Bangkok and elsewhere in you for sharing Discover - Thailand. SUNTOrY Foods International and Star - ies’. Sermsuk has put an enormous effort into bucks corporation have, as we have noted A competition has also brand development, partly by recruiting Thai in several reports, done extremely well over been built around the pop stars to cut through competitive pro - the past several years with their Starbucks occasion, the big prizes motions, reaching the younger demographic Discoveries series of sipper-cup rTD coffees being trips to Seattle – who have significant discretionary spending available for general sale throughout most of with a visit to the original potential. In August Sermsuk claimed it had the country. Starbucks store as a high - gained a 12% share of the Thai cSD market. To acknowledge the strong consumer light – complemented by 1,000 Starbucks If correct, that is impressive given that est support for the concept, which began with cards valued at 1,000 yen apiece. was launched only in November 2012. Seattle Latte and milan Espresso variants, the The companies intend to continue ThaiBev is itself a major player in Asian companies have launched a ‘Starbucks Dis - expanding the Starbucks Discoveries range, soft drinks, although it is best known in Thai - coveries Thank You’ campaign. adding new flavours frequently while also land for its chang (elephant) beer and for its This includes a commemorative cup of relaunching old favourites from time to time. iconic local spirits such as mekhong. It also bottles chang drinking water and in 2013 acquired control of the / China and Korea giant F&N Beverages. The est deal will see Sermsuk holding a joint targets for water-tight guarantee to continue packing and distributing est. Sermsuk will use the water plant funds to further expand its sales and mar - keting operations while ThaiBev has also committed to further investment in brand KOrEAN noodle and snack food giant development. Nongshim is building a new water bottling Day to day operations of the ThaiBev plant near mt Baekdusan, close to the bor - conglomerate are now headed by charoen’s Artist’s rendition of Nongshim’s new water der between and the DPrK. son Thapana Sirivadhanabhakdi and other 2 plant. The 84,000m plant will produce around members of the family are also involved in one million tonnes of bottled water annually executive roles. under the Baeksansu brand, according to The other principal goal is to push Nong - Nongshim. This is about four times the shim up the ladder in domestic market capacity of an existing facility nearby. share. Production is scheduled to commence in Nongshim was a big player as retail sales mid-September 2015. agent for the Samdasu brand but lost these One of the key targets for this venture is rights to another distributor. the huge chinese market where Nongshim It created the Baeksansu brand in 2012 sells its noodles against competition from but has so far not regained much of its for - Prc and Taiwanese mega-producers. It is mer status in this field, despite its renowned keen to gain access to 75% or more of chi - distribution network and the market’s famil - www.softdrinksinternational.com nese supermarkets. iarity with its noodles and other products. 16 InDuSTRY nEWS Soft Drinks Internationa l – December 2014/January 2015

reached US$5.3 billion in 2014. The research also found that while the sector is competi - tive with the top four ready-to-drink tea pro - Americas ducers accounting for approximately 45% of the market, it has become increasingly frag - Tea companies mented in recent years, reducing the barrier to new entrants. merge Philip Thomas, cEO of LIBB, commented, “consumers are looking for healthier bever - ages and iced tea is increasingly filling that cULLEN Agricultural Holding corp and Long need, but there is significant room within the Island Brand Beverages, a company focused iced tea category for better products. Our on the rTD tea segment in the beverage passion is offering consumers a healthier iced industry, have entered into a definitive agree - tea alternative using premium ingredients at ment to merge their respective companies. an affordable price. We believe combining “We are excited to announce the merger our business with cullen will allow us to con - Cullen and RTD tea producer Long Island Brand with LIBB, which we believe has a differenti - tinue to build our brand awareness and offer Beverages have merged. ated brand in a fast growing segment of the broader distribution to make access to our beverage market,” said Paul Vassilakos, cEO of teas easier for even more consumers.” cullen. “The segment is growing quickly as to other markets in the future.” LIBB is differentiated in the market by pro - teas edge out other bottled beverages that The rTD tea category has grown at a viding a healthier, cleaner, bolder tasting iced consumers consider unhealthy. We believe strong 6.1% annually from 2009 to 2014, and tea as a result of premium ingredients that favourable market dynamics and consumer is forecast to grow more than 10% annually include natural cane sugar (sucralose for diet trends combined with Long Island Iced Tea’s during the next five years, according to IBIS - flavours), and hot filled using black and green premium ingredients, bold taste and strong World’s January 2014 market research report tea leaves. Long Island Iced Tea is also gluten- brand awareness will enable it to maintain titled RTD Tea Production in the US . Sales in the free, non-GmO and has no artificial colour - strong growth in the Northeast and expand rTD tea segment are expected to have ings or flavourings.

Homecoming next chapter in his illustrious career,” said Kimberly Paige, Associate Vice President, tribute from Sprite Sprite Brands, coca-cola North America. “LeBron’s decision to come home embodies the Sprite brand's ‘Obey Your Thirst’ mantra, SPrITE has launched an inspirational video and we’re proud to help tell the story of his that captures basketball star LeBron’s return return to ortheast Ohio.” to his home town of Akron from a whole The video was filmed during an event at new perspective. Directed by Jacob rosen - Akron's Patterson Park to unveil two out - berg of the Bandito Brothers, the video ‘The door basketball courts refurbished by Sprite. First Home Game’, features on-the-court The refurbished courts, which provide highlight footage as local fans share their Akron community members a newly anticipation for his first home court appear - refreshed place to play, feature original Sprite has welcomed basketball star LeBron’s ance of the season. ‘I Bet my Life’, the new designs by legendary street artist Futura. homecoming. single from Grammy Award-winning rock Sprite worked with New York creative band Imagine Dragons, serves as the back - agency Translation to create the video. ground track. In celebration of his homecoming, Sprite the limited edition cans are now at partici - “We’ve been with LeBron since the created a commemorative 12oz can featur - pating convenience and retail stores beginning and we’re looking forward to the ing LeBron’s likeness. Available in six-packs, throughout Ohio while supplies last.

Sweet life in Bolivia meals and motivating children to come to school and learn,” said matthew Jacobs, International Product Line manager of the THE Truvia business, which supplies its stevia Truvia brand. “The goal of this initiative is sweetener to the USA, South American and ultimately to help establish a self-sufficient European market, has announced that it has community and the best way to do that is helped to feed 49,705 Bolivian school chil - through better nutrition and education.” dren in the first two years of its three-year In the first two years of its partnership partnership with the United Nations World with World Food Program USA, the Truvia Food Programme, a collaboration made pos - business has provided 97 metric tons of vita - sible by World Food Program USA, a non- min fortified vegetable oil through its funding. Stevia supplier Truvia has improved the lives of profit organisation that connects the US Its donations also contributed to the building Bolivians through food donations and training private sector with humanitarian partners to of 125 fuel-efficient stoves in rural schools, schemes. solve global hunger. The Truvia business which 750 parents and school employees launched its ‘Sharing a Sweet Future’ US$1 were trained to build and use. These cleaner million charitable initiative in 2012 to help mended caloric intake, the Truvia business’s stoves replaced traditional cook stoves, allow - reduce childhood hunger in Bolivia. initiative has helped improve these commu - ing users to make food with safer stoves that With nearly 40% of the Bolivian popula - nities through better nutrition, safety and use less fuel. The new stoves also generate tion unable to afford adequate food for a education. less harmful smoke, which will benefit over healthy life and 65% of all rural households “By providing two meals a day to children 17,000 children in the years to come and unable to afford the minimum recom - in schools, we are providing nutrient-rich minimise environmental damage. Soft Drinks Internationa l – December 2014/January 2015 AMERICAS 17

Coke in AIDS power of music to rally mil - able to download on iTunes with proceeds lennials in realising that an benefitting the Global Fund. campaign AIDS free generation is The coca-cola company is dedicated to within reach,” said Emmanuel the fight to end HIV/AIDS. Since 2006, The Seuge, Vice President, Global coca-cola company and its foundations have THE coca-cola company, in partnership with Alliances & Ventures, The coca-cola com - committed over US$15 million to the cause (rED), invites people from all over the world pany. “We are grateful to all of the artists who through awareness, education and prevention. to join efforts to help end -to-child are joining us in this remarkable effort.” In 2011, The coca-cola company initially transmission of HIV with the launch of a new The campaign kicks off with the debut of pledged US$5 million to the Global Fund campaign called ‘Share the sound of an AIDS Queen’s ‘Let me in Your Heart Again,’ a previ - through the partnership with (rED) and has free generation’. The campaign will feature an ously unreleased song, mixed by William Orbit recently raised its commitment by an addi - array of top artists as they debut new music, exclusively for the coca-cola (rED) cam - tional US$2 million donation directly to the and offer exclusive experiences encouraging paign. The song features the iconic vocals of Global Fund. This year, coca-cola will leverage people to come together, to share, and most the late Freddie mercury, who passed away the size and scale of the system to rally for importantly, to give. Funds raised from the from AIDS in 1991. Each week, a new artist the cause, ultimately activating this campaign in campaign will go to the Global Fund to fight will unveil an original song which will be avail - over 40 countries worldwide. AIDS, Tuberculosis and malaria to finance grants which provide HIV prevention, testing, counselling, treatment, and care services. Dew search talent has launched The month-long global programme which Green Label ran throughout World AIDS Day on 1 Sound: Open Call December shared a message of hope and mOUNTAIN Dew has launched Green Label to search for new unity to empower today’s youth to under - Sound: Open call, a national search for the musical talent. stand they can be the generation to end the next up-and-coming musical talent. Through a AIDS pandemic. Around 650 babies are born collaboration with Soundcloud and with the every day with HIV, yet life-saving medication support of former Green Label Sound artist, Sound,” says rAc. “Their support kick-started exists and costs as little as US$0.40 a day. That rAc, the contest is designed to give emerg - a whole new side of my career. They gave me same medication can reduce the risk of an ing artists a stage for exposure. resources to do things that I had no way of HIV-positive woman passing on the virus to The contest winner will receive a doing on my own. I also owe a lot to Sound - her baby by 95%. In 2013, for the first time US$50,000 grant to record an EP, the ability cloud. They’ve created an environment for since the discovery of the virus, more people to tap rAc for career advice, a music video artists to flourish and find a fan base, which were newly added to treatment than were and an opportunity to take the stage in 2015 didn’t exist before. I’m thrilled to work with newly infected with HIV, a critical milestone at the Green Label House during SXSW, the Dew and Soundcloud for Green Label marking the beginning of the end of AIDS. premiere music event for emerging artists. Sound: Open call and it makes me so happy “One of the primary goals behind the “After years of doing remixes, I released that they are continuing to support new movement of this campaign is to use the my first original track with Green Label artists.”

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Ingredients Health claim boost

THE European commission has authorised an Article 14 EFSA health claim, submitted by DSm, stating that vitamin D helps to lower the risk of falling associated with pos - tural instability and muscle weakness. The decision allows brand owners to market a scientifically proven, cost effective and safe way of reducing bone fractures and thereby significantly improving the general health sta - tus of older people. A daily intake of 20 µg of vitamin D from all sources is required to obtain the benefi - cial effect. The claim can only be used for food supplements that provide at least 15 µg (or 600 IU (international units)) of vita - min D per daily portion. It is estimated that the dossier to meet the strict requirements reduce osteoporotic fractures.” more than a third of the global population of the European commission – a process of The new claim follows the publication of may suffer from low vitamin D status. Sup - more than four years,” said Wouter claer - a number of recent studies on the wider plementation can address nutritional short - hout, Head Global marketing, Human Nutri - role that vitamins play in supporting human falls in individuals who are unable to achieve tion & Health at DSm Nutritional Products. health, particularly for the older population. sufficient intake of vitamin D through diet or “We are proud to have been able to con - “The needs of the ageing global population exposure to sunlight alone. tribute in such a meaningful way to public represent a significant opportunity and “We have been working closely with the health – fall prevention has important psy - DSm continues to support nutrition science scientific community on the preparation of chological benefits to seniors and it helps to in this key area,” adds claerhout.

Arla invests in to the strictest quality and safety standards.” ing promising our customers security of sup - The new factory in Videbæk will further ply backed by adequate capacity, logistics and whey protein the commitments made by Arla Foods Ingre - documentation. Our new hydrolysates fac - dients through its ‘Quality Starts Here’ brand tory in Videbæk will ensure we can meet this platform. pledge and maintain our position as the ArLA Foods Ingredients is investing €38 mil - Henrik Andersen added: “There are five world’s leading supplier of high quality whey lion in a new factory in Denmark to meet cornerstones to Quality Starts Here, includ - protein ingredients.” booming demand for whey protein hydrolysates. The investment will further strengthen the company’s position as a global leader in natural whey ingredients. The manufacturing plant is to be located next to Arla Foods Ingredients’ existing whey protein facility in Videbæk, Denmark, where the company is also in the process of build - ing a new lactose factory. The whey protein factory is scheduled to be fully operational towards the end of 2016. The new factory will increase three-fold Arla Foods Ingredients’ capacity to produce whey protein hydrolysates, a ‘gold standard’ form of whey that offers superior benefits compared with intact proteins, and has appli - cations in the infant, sports and clinical nutri - tion categories. Henrik Andersen, cEO of Arla Foods Ingredients, said: “When we speak with our customers they make it clear that whey pro - tein hydrolysates are a very big part of their future plans and they are keen to work with companies who can guarantee ongoing secu - rity of supply. The investment in this factory sends out a strong signal that Arla Foods Ingredients will continue to be at the van - guard of the hydrolysates sector and that we will be able to satisfy demand while adhering Arla Food Ingredients is building a new €38 million factory to produce whey protein hydrolysates.. Soft Drinks Internationa l – December 2014/January 2015 InGREDIEnTS 19 Autumnal flavours Colurful concepts on show SENSIENT’S Seasonal Selection captures the authentic taste profiles of many popular autumn harvested fruits. The new range is THE GNT Group, pioneer and leading ideal for creating seasonal and limited edi - provider of colouring Foods, this month tions that target consumers during the presented its natural colour solutions at colder months. Thanks to their deliciously Food matters Live in London. comforting appeal, the flavours will also The new event brings together over provide authentic fruit pleasures throughout 450 speakers and 200 exhibitors across the the year. With the ‘forgotten fruit’ flavours food and health sectors at ExceL in Lon - of rosehip, quince and sloeberry, for exam - don. The focus lies on one of the most com - ple, manufacturers can tap into the trend pelling issues within the food industry: the Sensient has developed a new flavour range for nostalgic indulgence. relationship between food, health and nutri - based on autumn fruits such as quince. To address this interest, Sensient has cre - tion. GNT was exhibiting at the exhibition ated seven natural flavours for beverage and presented a speech on the topic of: applications: blackberry, elderberry, pear, hood, sitting at our grandma’s table and ‘colouring Foods – a Brighter Future’ and plum, quince, rosehip and sloeberry. The eating her delicious plum pie,” explains how they fit with the future needs of con - rosehip flavouring, for example, is charac - Hans-Juergen Sachs, General manager Sen - sumers and the industry. terised by its aromatic, woody and herbal sient Flavors Beverage Europe. “Our new Paul collins, Board member of the GNT notes while the plum variant scores with its range will fuel the growing trend for com - Group and managing Director, GNT UK, rich, sweet and juicy flavour profile. fort food by offering flavours that have a commented: “There is an increased focus on “It has been scientifically proven that powerful effect on consumers at a deeper authenticity from consumers with many smells trigger the areas of the brain that level than they may realise.” questioning ‘where does our food come control our emotions and our memories. The natural flavourings are suitable for from?’. consumers look for recognisable This is why it only takes the smell of a ripe use in iced teas, carbonated soft drinks as ingredients with simple and short ingredient plum to catapult us back into our child - well as still drinks. declarations alongside clear on pack commu - nication. With GNT’s colouring Foods the source of colour is clear and therefore con - Extract helps tion ameliorates spatial learning, which could sumers can feel confident in their purchasing be explained by modifications in hippocampal decisions.” reduce cognitive gene expression and in synaptic plasticity. carrots, pumpkins, elderberries, tomatoes, Neurophenol extract, rich in synergistic sweet potatoes and safflower – these are decline polyphenols, results from three years of just some of the raw materials grown for research in the framework of a €4.2 million GNT to make their vibrant array of colour - Franco-canadian collaborative project. ing Foods. “The colours of the rainbow can Activ’Inside has released the first scientific Active'Inside is the leader of the project be derived from many different fruits, veg - results of its new extract, Neurophenol. The involving 14 partners, both industrial and aca - etables and edible plants”, said collins. “At effectiveness of this exclusive extract to pre - demic. GNT we believe this source to be the most vent the age related cognitive decline is based Activ’Inside produces more than 50 con - natural and wholesome way to colour food on clinical and animal studies. The six-month ventional and organic botanical extracts, and drink.” multi-centre placebo-controlled clinical study is mainly from French grapes, Iranian saffron, The concept is simple – it all starts with a currently in progress on 200 subjects. The first canadian cranberry, but also from , seed, cultivated under the watchful eye of results show that Neurophenol supplementa - lemon balm, hops and ginseng. GNT’s horticultural engineers and then processed using only water and gentle meth - ods, such as chopping, mashing, filtration and evaporation to achieve the vibrant shades known as GNT’s Exberry colouring Foods.

Activ’Inside has developed Neurophenol extract to help combat cognitive decline.

Advertise! email: [email protected] or call +44 (0)1202 842222 www.softdrinksinternational.com GNT presented its Colouring Foods concept at the recent Food Matters Live exhibition and conference in London. 20 PRoDuCTS Soft Drinks Internationa l – December 2014/January 2015 organic coconut water Juices & Juice Drinks NEW ZEALAND A passion for healthier, Cherry added sustainable living led New Zealanders max and Nishkama Jones to launch Da’maha, an to listing organic fair trade coconut water. Da’maha is sourced from young, green coconuts on the island of mindanao, Philip - UK Strong sales of premium, no-added- pines. sugar juice brand Frobishers within La Tasca Nelson-based Da’maha Organic market restaurants have prompted the Spanish tapas the beverage as being rich in vitamins and bar and restaurant chain to add a further minerals, with nearly twice as much potas - Frobishers flavour to its soft drinks portfolio sium as a banana and hydration benefits sim - – new cherry flavour. ilar to a sports drink. La Tasca has supplied a selection of Fro - It is Fairtrade certified, packaged in recy - bishers premium juices, including Apple, clable 330ml steel cans and is BPA-free. Orange and the full Fusion juice drink range, Da’maha Organic shares its profits with for the past four years. The addition of the range of flavours and traditional dishes local and international charities and commu - cherry this year sees the casual dining chain that can be found the length and breadth of nity groups. expand its range to incorporate more Spain. By choosing Frobishers we can be unusual and on-trend soft drinks. sure that our customers receive the same David Pepper, People Director for La quality in our drinks offering. All their juices Tasca brand owners LTr Grupo de restau - are sourced from the best fruit around the rantes, said: “We are delighted with the sales globe to offer a premium juice that meets of Frobishers through La Tasca restaurants the discerning expectations of our diners." and are very happy with the early sales With a range of nine juice flavours – results achieved from the new listing of Fro - including Bumbleberry, mango, cranberry, bishers cherry juice. The authenticity of Fro - Pineapple and Orange – to choose from, bishers juices reflect the ethos of what we three smoothies and three blended juice do as a brand. drinks, called Fusion, Frobishers is available in “Our menus centre on provenance and 250ml and 275ml serving sizes.

Added sparkle for a bit of sparkle to their Chi Happy Hour socialising. The J2O portfo - Christmas lio is experiencing strong adds flavours consumer demand with two variants in the top 10 UK During the festive season Britvic Soft packaged soft drinks sold NIGERIA chi has stepped up its marketing Drinks brought back its festive limited edition in Leisure (according to efforts to grab more share in the vast Niger - J2O Glitter Berry to mark the occasion. The cGA Brand Index) and ian soft drinks market, including brand blend of grape, cherry and a hint of spice is therefore perfectly placed renewal, advertising and sponsorships. One back for a fourth year with a new look to to enhance social get- move has been to extend its popular chi add a touch of excitement to soft drinks this togethers with family and Happy Hour range. winter. friends. Adult soft drinks is The new flavours are Apple Peach Pear; J2O Glitter Berry has returned by popular still an emerging category Guava; and Kiwi mint Lime. demand to inspire choice, satisfy existing cus - with further opportunity “We recognise that consumers in the tomers and entice new consumers to the for growth and J2O Glit - juice category prefer to explore exciting J2O brand. The limited edition variant has ter Berry is once again set tastes and different fruit mix options,” said been rolled out with an exclusive on-trade to add a touch of glamour chi managing Director roy Deepanjan at packaging design to make J2O Glitter Berry to the adult soft drinks the launch of the extra flavours. “By rolling unmissable. market and drive sales for them out it is certain that chi Happy Hour’s The single-serve bottle comes in a gold publicans. control over shelf space will increase and and transparent full sleeve allowing con - Soft drinks are con - with it share of the market and the con - sumers to see the glitter filled liquid through sumed as a mixer on 30% of occasions in the sumer’s mindspace.” the bottle creating visual impact and disrup - on-trade and with 3% of J2O consumption chi Happy Hour is available in 500ml and tion in the chiller. currently as a mixer and growing year-on-year 250ml packs. The launch coincides with the brand’s lat - (according to Kantar Worldpanel) therefore est marketing campaign including TV, experi - there is a clear opportunity for licensees to ential activity, geographically targeted text widen the J2O opportunity through a cocktail messages linked to Glitter Berry stockists, dig - mixer offering. Britvic will be focusing on ital and social media. Britvic will also be everything from glassware to tailored serves investing in trade engagement through perfect designed to excite consumers and broaden serve training and incentives. J2O’s relevance to all social occasions. With In the lead up to and throughout the fes - an estimated 70% gross profit through new tive season, people are often willing to spend cocktails and simple mixed drinks, Britvic will a bit more on affordable luxuries and many be launching ‘Perfect Serve’ free training for are looking for that extra special treat to add bar staff via its website. Soft Drinks Internationa l – December 2014/January 2015 JuICES & JuICE DRInKS 21

Melon under understand the benefits that juice made with this method brings.” pressure mello Watermelon is a natural aid when working out. It rehydrates, speeds metabolism, detoxifies and is rich in potassium and L-cit - UK mello is the UK’s first range of ‘raw’, fresh rulline, which aids muscle recovery. melon juice. The functional drink has been ‘Beauty in a bottle’, mello cantaloupe con - launched in Britain with listings in Whole tains Vitamin A, c and antioxidants. It pro - Foods market, Planet Organic and Ocado. motes healthy, glowing skin, boosts the Through harnessing the cutting edge tech - immune system and provides an energy kick nology of High Pressure Processing (HPP), to combat fatigue, according to the company. the brand aims to disrupt the market by pro - HPP is one of the most advanced food viding an alternative to conventional and technology processes available. After being damaging juicing methods bringing consumers skinned, deseeded and juiced, the raw melon the best way to enjoy the taste and health between sugar laden soft drinks and ‘health is subjected to a high level of isotonic pres - benefits of minimally processed juice. drink’ offerings such as coconut water which sure. This inactivates the micro-organisms that mello captures the goodness of a whole many consumers do not find palatable. cause decay whilst retaining the nutritional melon in every bottle. It is not heat pas - mello is naturally alkaline, low calorie and value and keeping the juice fresh throughout teurised, which can destroy the vitamins, min - has zero fat. It is rich in essential vitamins and its shelf life. erals and enzymes found in fruit. It is not a antioxidants, which rehydrate, repair and cold pressed juice, which is filtered and often replenish, with no added sugar, sweeteners, pumped full of additives. mello uses innovative water or preservatives. Alcohol alternative HPP to create a juice that maintains the nat - mello founder rose Aldean spent over a ural and raw goodness of fruit. year on research and development before mello is available in two varieties: Water - perfecting the production process. She says: UK For non-drinkers, Luscombe Drinks’ has melon and cantaloupe. Each has its own “The majority of consumers don’t understand introduced a range of adult soft drinks. Its properties and specific health benefits, provid - how certain production methods affect the cranberry crush and Hot and cool Ginger ing broad appeal to both men and women health value and quality of taste of the fruit Beers offer a serious alternative to a glass of through a myriad of buying occasions. juice that they drink. Through HPP we have wine or beer, with all the depth of flavour By bringing a superior level of taste and found a better way and this will bring real from genuine ingredients. health benefits, the range will fill the gap choice to the market, helping individuals Vivid red and elegantly presented in a Luscombe embossed glass bottle, Luscombe Drinks' cranberry crush is made using the Award for granini best organic cranberries combined with madagascan bourbon vanilla, cranberry crush has a subtle hint of caramel from GERMANY The World Stevia Organisation organic cane sugar which rounds the crisp honoured granini fruchtig & leicht with the sharpness of the berries. This crowd pleasing Stevia Innovation Award at the International treat is available to purchase in 74cl bottles Stevia convention in Berlin earlier this year. and smaller 32cl screw cap bottles for a The innovation developed by Eckes-Granini sparkling start to any get together. impressed the expert jury in the ‘Beverage’ For the popular Luscombe ginger beers, category with its delicious, fruity taste. the root ginger is milled on-site at Lus - Once again, the fruit juice experts at combe and combined with Sicilian lemon Eckes-Granini demonstrated their expertise multivitamin – granini fruchtig & leicht con - juice, organic cane sugar and brewer's yeast. as innovators with a keen sense of what con - tains 30 to 50% fruit and has less sugar and It does not contain chilli pepper, chemicals sumers want with the new sub-range of the 30% fewer calories than traditional fruit nec - or synthetics, but the formulation results in a granini brand launched in February 2014. Sold tars. Its fruity taste is the product of an inno - well rounded, balanced drink with a long fin - in three popular varieties – Peach, Banana and vative recipe featuring stevia, a calorie-free ish. sweetener. Hot and cool Ginger Beers are available The new product is available a 1 litre PET to purchase in 32cl, crown capped Just for baby bottle nationally. embossed bottles. “In the case of granini fruchtig und leicht, we benefit from our many years of experi - UKRAINE Econia has introduced the maly - ence and expertise in the development of atko range of juices that are targeted exclu - balanced, fine-tasting recipes,” explains Vera sively for babies. Ellenberg, Product Developer for the granini The company offers organically sourced brand. Based in Nieder-Olm, Eckes-Granini ‘natural and ecological berries’ blended using has been engaged the development of prod - a fully automated process, which is monitored ucts containing stevia for several years. The at every stage of production. first beverages made with stevia.” Low in sugar, the juices have “This award honours our intensive high levels of vitamins and min - research and development efforts. The Global erals necessary for babies’ devel - Stevia Award presented in Berlin is an affir - opment and growth. mation of our success in developing superior The products are offered in products for our customers thanks to our Tetra Pak 0.2 litre cartons, in experience with stevia. The award also moti - two flavours: Peach and Apricot; vates us to develop other delicious and suc - and in three flavours in 175ml cessful new products,” says mario Dechent, glass bottles: Apple; Apple & Director research & Development at Eckes- rosehip; and Apple & Grape. Granini. 22 PRoDuCTS Soft Drinks Internationa l – December 2014/January 2015

Water & Water Plus Water for babies Qcumber – and teens naturally

UKRAINE Econia’s malyato water for UK The quintessentially English Qcumber is babies has a scientifically based formula a uniquely blended soft drink that combines developed by leading experts in water natural cucumber essence and gently resources and is based on long-term clinical sparkling spring water to produce a subtle, researches. It is fundamentally different from yet distinctive taste that both refreshes and drinking water for adults in composition and cleanses the palate. level of mineralisation and is formulated to This versatile soft drink and mixer soft protect the child's body from salt stress, drink is sure to add a little sparkle. This ease digestion and strengthen the immune new beverage is a delicious thirst quench - system of the baby. ing alternative to the standard soft drink. The water does not require boiling before It is also the perfect partner for gin and drinking, or for preparation of dry infant for - vodka and is fast becoming a favourite mula, but only needs to be warmed up to amongst bar tenders – who are using 50°c, according to the company, thus pre - Qcumber as an infused mixer ingredient to serving the chemical composition of the put a contemporary twist on a range of mixture and providing the baby with all the classic cocktails. necessary minerals and nutrients. The drink has the added benefit of being Another water is marketed by Econia as lower in sugar and calories than other lead - TeenTeam, which is aimed at teenagers. It ing soft drinks. Qcumber contains only nat - has a special formula, designed considering ural ingredients and is free from artificial Available in 330ml and 750ml bottles, it the needs of active growth of the adolescent sweeteners, colours, preservatives and is available in Tesco, Ocado, Booths, Har - body and includes the necessary micro- flavouring. rods and leading health food stores. macro elements, vital for the clear flow of hormonal and age-related changes in the teenager’s body’, according to the company. Aqua Splash gets contains only 8 calories in a 500ml bottle. It is packed in 0.33, l and 1.5 litre bottles, Aqua Splash drinks are made by adding and is available in four varieties: Balance is new look all natural flavourings to Welsh mineral low mineralised, so does not burden the water and come in six flavours: Lemon and teen’s kidneys; recovery quickly restores Lime; Strawberry and Kiwi; Apple and strength and moisture balance after exer - UK radnor Hills has revamped the packing Blackcurrant; Forest Fruits; Orange and cises; Health is said to provide the correct across the Aqua Splash range of drinks. This mandarin; and Peach. drinking regime, help the is the first redesign in 12 years of one of The new Aqua Splash labels are on the flow of metabolic processes radnor Hills most successful brands. still 500ml bottles with sports caps and in the body of a teenager The new design gives Aqua Splash a sparkling 330ml PET bottles with colour and strengthen immunity. fresh, modern twist and moving to a clear coded caps. Also in its portfolio is label brings the focus back to the water radnor Hills is currently producing Jodo, a drinking water to and how this drink is all about hydration approximately 30 million bottles of Aqua help prevent iodine defi - and taste. This range of still and sparkling Splash per annum covering business and ciency, which is recom - flavoured waters is also a ‘must have’ item industry, food service, universities, multiples mended for daily use by for today’s health conscious consumer as it and theme parks. people who carry out ardu - ous mental and physical work and for those who require quick recovery. The iodine enriched water is said to retain all its beneficial properties, even if boiled.

Sourced by Mintel, email: [email protected]

To advertsi:se, contact advertising@ softdrinksinternational.com Soft Drinks Internationa l – December 2014/January 2015 BERICAP Technology for juices, RTD teas, Bamboo Charcoal Cherry- health drinks Water Banana Water The mediterranean Sea Bamboo charcoal Water is said to be natural and a boost to health. The product retails in a GERMANY Lichte - 400ml bottle. nauer Fresh'n Fruity Erfirschungsgetränk mit Kirch-Banane Geschmack (cherry- Banana Flavour Still Water) is low in calories. This product is free from carbonic acid, colourants and sweeteners, and retails in a 1.5 litre bottle. Papaya Grape ‘Cheers’ to Poland flavour Spring SWITZERLAND Hen - niez Papaya Traube Tafel - USA Poland Spring 100% natural spring wasser (Papaya Grape water, the No.1 beverage brand in New Flavoured mineral Water) York city, launched a ‘Poland Spring cheers’ contains natural flavours, campaign in the lead up to the 2014 TcS 4.8% juice, is sweetened New York city marathon. with fructose and sweet - A local favourite for generations, Poland eners and contains only Spring has been the official bottled water of seven calories per 100ml. the New York city marathon for the past 20 The limited edition prod - years. In2014, the brand celebrated this uct contains no colour - iconic New York event with an innovative ings or preservatives and video campaign. retails in a 50cl bottle Poland Spring gave runners the opportu - made from 30% recycled nity to create a special ‘Poland Spring material. Unique range of screw and cheers’ video to toast family and friends sports closures designed for who supported their marathon journey. cold fill and aseptic application An increased awareness about the impor - Magnesium tance of drinking healthy beverages such as • 28 mm, 33 mm and 38 mm screw closures water has led to the increased popularity of enriched • Robust and trouble free capping bottled water. In New York, Poland Spring • Established DoubleSeal™ technology outsells all other beverage brands in both - for secure sealing performance dollars and volume. Bottled water outsells SWITZERLAND - f or better protection against micro- carbonated soft drinks in supermarkets in 17 Aproz O2 Wasser mit organisms major markets, according to Nielsen data Himbeer – Limette ® from 2013. Aroma (raspberry & • Slit FLEXBAND band technology for enhanced tamper evidence Lime Flavoured Water)

is a natural mineral • O2 barrier and scavenging options for water with oxygen, screw fl at caps supporting longer shelf magnesium and natural life and fresher taste caffeine. magnesium is • Sports closures for aseptic fi lling and hot claimed to contribute fi lling without aluminum foil to the reduction of • Special closures for syrups and carton tiredness and fatigue. packaging The product contains 10 times the amount of oxygen compared to Aproz classic. The reduced calorie product with carbon dioxide is pasteurised and retails in a 50cl bottle featuring the Battle of Tastes campaign.

www.bericap.com 24 WATER & WATER PLuS Soft Drinks Internationa l – December 2014/January 2015 Water for Perfectly balanced babies water

SAUDI ARABIA USA Essentia water with hydrating qualities Sierra cazorla Natu - provided by the company’s proprietary elec - ral mineral Water for trolyte formula and ionisation process result - Baby is new to the ing in an alkaline pH of 9.5. company’s range. It is Electrolytes facilitate communication low in sodium and is within and between the body’s cells and are suitable for infant critical to maintaining normal blood pres - feeding. The product sure, restful sleep, concentration and focus, retails in a 30cl bot - proper cardiac rhythm, muscle strength, tle. endocrine balance, intestinal function and more. Essentia is infused with trace amounts of essential minerals which emulate the nat - Star fronts water urally occurring minerals in the body. Essentia is claimed to have a clean and launch smooth tasting water without the added sugar, artificial flavouring and calories found in many sports drinks. Electrolytes are minerals dissolved in the UK coca-cola Enterprises has announced The water is taken from any supply, body that conduct electricity (such as cal - that Jennifer Aniston will play a leading role through a process of microfiltration, reverse cium, magnesium, sodium and potassium). in premium bottled water Glacéau Smart - osmosis and ultraviolet exposure to achieve The water comes in 1 litre and 1.5 litre water's UK launch campaign, following the a purity of 99.9%. with a screw cap; and 20 oz sport-top bot - brand’s high profile London launch. The bitter tasting (low pH) acidic ions are tles. It has a two year shelf life. The actress is already the brand's removed, resulting in high pH base (alkaline) The company states on its website: ‘Our spokesperson in the USA and will provide water. Ionic separation involves electrically water technologies are based on established the voiceover for the TV advert and feature charging the water through a process called science. However, Essentia Water should not in the digital campaign. The UK is the first electrolysis, which separates the acidic and be considered a cure for any disease, illness market in Europe to launch the product, base ions. or physical condition or a substitute for following strong success in the USA. Trace amounts of electrolytes are infused medical treatment. If you have health prob - The £1.38 billion UK bottled water cate - in a formula that complements the body’s lems of any kind, always ask for your physi - gory has grown 6% year-on-year and is naturally occurring mix and concentration. cian's recommendation.’ forecast to increase by a further 8% over the next three years. coca-cola Enterprises aims to drive growth in rapidly growing cat - Tasteful results for Barrett, as well as an exten - egory in this market. sive portfolio of offices and Glacéau Smartwater is produced by a one Water further education establish - method of vapour distillation, using British ments and comprises four spring water in its evaporation, condensa - flavours: Apple & raspberry; tion, and precipitation process. A combina - UK Ethical bottled water brand, One Water, Orange & mandarin; Black - tion of electrolytes is then added (a blend has come up trumps in blind taste tests of berry; and Lemon & Lime. of magnesium, calcium and potassium com - its new flavoured waters, reports the com - The bottles were pounds). pany, scoring significantly higher than market designed to act as refresh - The product is available in 600ml and leader Volvic Touch of Fruit. ment cues for the thirsty 850ml bottles from a wide range of outlets One Water, which donates 100% of its consumer seeking a bever - including supermarkets, independent retail - profits to funding water projects in some of age that is both hydrating ers and key on-the-go partners. the harshest regions of Africa, launched its and tasty. The four drinks According to mintel, the product has four-strong range of flavoured waters in are sugar-free with just five been repackaged in a newly designed 12 x response to the unprecedented rise in UK calories per bottle. 600ml recyclable pack containing Plant- ethical consumerism and a 10% growth in The One Brand founder bottles, plastic bottles made from up to the still flavoured water market in 2013 and managing Director 30% plant sources. (according to the BSDA Soft Drinks Duncan Goose comments: report). “Our research into the In an independent blind taste test, con - flavoured water market told ducted on 200 people by industry experts us that there wasn’t any - Wirral Sensory Services, One Water out- thing for consumers looking performed the flavoured water market lead - for an ethical option and we knew it was a ers across all categories, including flavour, space we could own. aroma and appearance. Furthermore, 73% “We’re delighted to announce that we’ll confirmed they were more likely to pur - be appending to our repertoire with yet chase the brand that donated 100% of its another delicious flavour in 2015.” profit to funding water projects. One flavoured water bottles are made The range of fruity waters can be found using 25% recycled PET and are 100% recy - in high street retailers Tesco and Holland & clable.

Sourced by Mintel, www.softdrinksinternational.com email: [email protected] Soft Drinks Internationa l – December 2014/January 2015 25 26 PRoDuCTS Soft Drinks Internationa l – December 2014/January 2015

vignettes which feature truly busy holiday shoppers with an afternoon sur - original everyday personalities prise. who exemplify the brand. The From global television commercials and television creative shares the digital vignettes to print, out of home and carbonates story of magda Sayeg – a social media efforts, the worldwide originality woman with knitting needles movement energised by 7up continues Modern spin on and a desire to yarn the throughout 2015. world with her colour and a classic fresh outlook. magda ener - gises a quiet square where Hotlips her bright, beautiful knitted UK Britvic Soft Drinks and Pepsico UK have creations take over a foun - launched a global campaign for 7up Free. tain, benches, trees, bicycles, a USA Hotlips is a carbonated drink made rolled out in December, the multi-channel guitar and more – with 7up with fruits and berries grown in the Pacific campaign #feelsgoodtobeyou and rejuvenated Free, the aid that refreshes Northwest. Fruit that is picked ripe is cooked visual identity, including logo design and pack - magda so she can reveal her in kettles, bringing out the individual flavours. aging, builds on the brand’s authentic equity true self and flair to the Seeds are filtered out (but not pulp), then and history, while staying true to its witty, nat - world. pure cane sugar, organic lemon juice and fil - urally confident character. Bringing the campaign to life, 7up Free and tered sparkling water are added. Then the Feels Good To Be You is a new integrated magda gave another original a refreshed soda is bottled and pasteurised. marketing and advertising campaign that con - makeover. One of London’s iconic routemas - The drinks are available in raspberry; mar - nects the brand with up and coming originals ter buses took to the streets with a new, ionberry; Pear; Lemon; Ginger Ale; and Black throughout the world. The campaign launched woolly look. Knitted from top to bottom, the raspberry flavours, and contain no artificial with television advertising and several digital No 7up Bus crossed London and provided colour, flavours or corn syrup. Brewed throughout the year, even the bot - tles are locally made from 80% recycled glass. GuS introduces Flavour nuances in Hotlips Soda varies from batch to batch depending on the vari - new flavour etal, the heat of the day and cool of the night. The drinks were on show at The Winter Fancy Food Show. USA GuS – Grown-up Soda, the New York city-based line of less-sweet sodas has intro - duced Dry Blackberry flavour, a 100% natu - ral and lower sugar alternative to mainstream sodas. made with the juice of only ripe blackber - been a hot flavour for the last several years ries without any additional filler juices, and a and our loyal consumers have been clamour - light sweetness from cane sugar, GuS Dry ing for a blackberry soda in our trademark Blackberry delivers a flavourful blackberry less-sweet GuS style.” taste. And with only 95 calories per 12 oz Available in single 12 oz glass bottles sold ‘Spectacular’ soda bottle, it has 35% less sugar than the average in four pack carriers, Dry Blackberry joins 150 calorie soda. It is also caffeine-free, the existing GuS flavours: Extra Dry Ginger gluten-free, vegan, and kosher. Ale; Dry cola; Dry root Beer; Dry meyer USA marketed under the tag line ‘Soda can The new flavour is available in speciality Lemon, Star ruby Grapefruit; Dry Valencia be spectacular’, Q Drinks, based in Brooklyn, and health food grocery stores, gourmet Orange; Dry cranberry Lime; and Dry exhibited the company’s line of carbonated eateries, cafés and upscale restaurants. Says Pomegranate, all of which were on show at beverages at the recent Winter Fancy Food co-founder Steve Hersh, “Blackberry has The Winter Fancy Food Show Show in San Francisco. Available in eight flavours: Tonic; club; Ginger Beer; Ginger; Kola; Grapefruit; Orange and Lemon, the products Musical small cans are available in 12 oz bottles or 12 oz slim cans. For consumers seeking a truly different car - UK The new 250ml cans of coke, Diet bonated beverage experience there is Borg - coke and coke Zero are now available in nine’s coffee Soda. Like other companies convenience stores nationwide. trying to stand out in the premium soda cat - It’s more than just a new can size, though, egory, Borgnine’s is marketed as natural and as it also marks the start of partnerships clean label. In addition, it capitalises on the with Spotify and Blippar. trend for premium, coffee flavoured products. The Spotify logo on the cans show the link coca-cola.com/Placelists. Spotify is the world’s leading music streaming and down - load service, to create coca-cola Placelists. can be discovered, enjoyed and shared by all. Placelists allows the consumer to tag the In addition, through Blippar, the free aug - world with music. An app which sits within mented reality app, five great ‘songs of hap - Spotify, Placelists lets users discover music piness’ can be accessed by ‘blipping’ the can. from around the world. New songs will be added to the experience, A coca-cola Placelist is a carefully co- totalling 52 songs for coca-cola. created, always changing list of songs that Blippar is available for iPhone in the App are inspired by a particular ‘place’. It is the Store and for Android phones via Google first time the musical personality of a place Play. Soft Drinks Internationa l – December 2014/January 2015 CARBonATES 27 Turmeric flavoured Peanut Butter ginger ale and Jelly Soda

USA Ginger ale flavoured with turmeric CANADA Jones Peanut Butter and Jelly joins the line-up of Bruce cost Ginger Ale Soda is made with natural and artificial varieties, which are made with whole ginger flavours but contains no peanuts. The limited (not extracts). edition product is kosher certified and retails This joins the range, which includes Pas - in a pack containing 12 recyclable 355ml sion Fruit; Pomegranate; Original; Jasmine bottles. Tea; and 66, a reduced calorie option. Bruce cost Ginger Ale is unfiltered, and contains tiny ginger particles, which give an adult mouthfeel of a beer or wine. The bot - Jasmine Tea, which is perfumed with jasmine tle should be shaken before pouring. flowers and earthy tannins. This is infused It contains iron, calcium and a small with whole leaf green jasmine tea, and the amount of vitamin A. drink ‘seems to improve with age’, accord - Perhaps the most unusual ginger ale is ing to the company. The drinks were on show at The Winter Fancy Foods Show. Drinks of love

UK Luscombe Drinks has launched new 'his and hers' drinks, Passionate Ginger Beer and Damascene rose Bubbly, espe - cially for Valentine’s Day (14 February). made on a farm in Devon, these delectable drinks are a serious alternative to a glass of wine or beer for the discerning drinker. Fresh root ginger is milled at Luscombe the day before the rest of the ingredients are added, to make its award-winning refreshing ginger beers. With a further 6%, organic passion fruit juice, Passionate Gin - ger Beer delivers a good balnce of flavours. The second string to this cupid bow, the delicate Damascene rose Bubbly, is a cham - pagne alternative and a celebration of the majestic rose of the Orient. It is crafted using muscat grape juice, Damascene rose water and Sicilian lemon gently combined with sparkling spring water. It is presented in an attractive Luscombe embossed glass bottle. 28 PRoDuCTS Soft Drinks Internationa l – December 2014/January 2015

support is involved in the sponsorship agree - ment. The deal will support Kallio’s ambition to gain promotion from motoGP3 and return to the top-tier motoGP1 premier racing Sports & Energy championship. The motoGP road racing World champi - Battery deal onship is the oldest motor sport series in the world. competitions are held on four conti - nents and broadcasted to 200 countries. The FINLAND Sinebrychoff has signed a Battery series include three race categories: motoGP, Energy Drink linked sponsorship deal with moto2, and moto3. Kallio will race with the mika Kallio, Finland’s leading rider in Italtrans racing Team in 2015. motoGP2, the second-tier premier motor- cycle racing World championship. The part - nership agreement covers the upcoming Extreme raises motoGP season in 2015. The Kallio deal represents the Finnish the bar drinks company’s latest venture into interna - tional road racing. Earlier sponsorship agree - ments linked to Battery Energy Drink were UK Extreme, the lifestyle brand ‘with serious sealed with motoGP moto3-series racers attitude’, has announced impressive sales and Efrén Vázquez and John mcPhee as well as outstanding consumer feedback for its the rTG Team. best around the world – as does Battery, Extreme Energy, since it became available in Sinebrychoff is expecting positive image which is exported from Finland to more than over 3,000 bars and clubs throughout the and marketing benefits from the Battery 30 countries,” Niskanen said. summer. Energy Drinks deal with Kallio, says the prod - As part of the sponsorship co-operation Extreme Energy became available on bar uct’s Brand manager Laura Niskanen. deal, Kallio’s name will feature on Battery cans pump dispensers across several major UK “We expect a lot from the co-operation in Sinebrychoff’s planned spring 2015 promo - cities; Sheffield, manchester, Leeds and New - and upcoming season. mika is a respected, tion of the energy drink product. The com - castle, to take advantage of their huge stu - top-tier athlete who represents Finland at its pany has not disclosed what precise financial dent populations and legendary night life. Extreme is now stocked in well-known nightclubs including Tiger Tiger, Bierkeller and Feel the force and is said to be a more roxy establishments in Leeds, as well as refreshing, better tasting, many independent bars, clubs and student and healthier alternative to unions. Bar staff were given branded T-shirts USA Kill cliff Force Field recovery Drink energy drinks, sport drinks, and promotional materials to raise aware - is made with the highest quality natural and soda. ness of Extreme Energy within the venues in ingredients. It is low in calories, lightly caf - The gluten-free product which it is now being sold. feinated, and has a natural lemon lime retails in a recyclable pack, Extreme Energy, a carbonated energy flavour. containing 4 x 12 oz slim drink, is also available in Tesco in a black This naturally sweetened drink contains cans. The manufacturer sup - 500ml rTD bottle, containing caffeine, tau - only 15 calories and 25mg of caffeine per ports military and veteran rine, glucosamine and vitamins to deliver that serving. It is recommended for daily con - based charities including the much needed energy – said to be perfect sumption both before and after workouts, Navy Seal Foundation. for stamina on a night out and also as a hangover cure. Al Gosling, founder and cEO of Extreme, Boost for Last Shot says, “consistently topping the table in terms of taste profile, Extreme Energy is well on its way to become all party-goers’ drink of USA EQ Lab, has entered into a marketing, choice. Sales have been awesome so far and distribution, and equity agreement for Last we see this continuing as another 1,000 bars Shot energy drinks. are set to be on tap by the end of the year. “We are excited to announce the launch We are proud to introduce Extreme to the of Last Shot, the 3-in-1 canned beverage mainstream market whilst continuing to stay (cranberry flavour) that helps detox, energise true to our brand values of living and party - and hydrate its consumer,” states mo Owens, ing hard.” cEO of EQ. “This product will be available to retail customers, major night clubs, hotels and resorts, expanding to Las Vegas golf courses this fall, and will further enhance our prod - uct’s available to the consumer.” EQ will begin distribution and marketing in Las Vegas. cEO of water or beverage. mo Owens stated, “What better stage to “The agreement with EQ Labs gives us the market our new beverage – the lights have distribution and marketing we have been been turned on!” seeking in the United States,” says Derek In addition to marketing the new look and Hopkins, President of Liquid Health, Inc and formulations of the Last Shot cans, the prod - owner of Last Shot. “We feel the duration uct will be available in the innovative Power - required to reach this agreement has pro - cap delivery system. The Powercap allows vided a clear alignment between our two consumers to conveniently take Last Shot on- companies and focused direction for the Last the-go during the day or night with any bottle Shot brand,” Hopkins adds. Soft Drinks Internationa l – December 2014/January 2015 PRoDuCTS 29

A study conducted alcohol. Based on their feedback, the study by the General Internal concluded that their symptoms were reduced medicine Section and by an average of 2.7 points and their risk of Department of medi - experiencing a severe hangover was reduced Functionals cine, Tulane Health Sci - by 50%. ences center, New This product has been registered as a Cactus recovery Orleans, and referenced health supplement in Denmark, where it is in the JAmA Internal sold in pharmacies and drug stores. medicine Journal of the People drink cactus Pure recovery before, USA/DENMARK cactus Pure recovery American medical Asso - during and after enjoying alcohol to help with drink is designed to be consumed before or ciation found that an the severe hangovers. during alcohol, to prevent the onset of a extract of the Oputia In addition, cactus is proven to be very hangover the next day. It is one of the only Ficus Indica cactus plant effective against Asian Flush which more than scientifically proven products against hang - has a positive effect on 40% of all Asians suffer from when consuming overs in the world. reducing hangover alcohol. cactus Pure recovery contains cactus symptoms. more specifically, it diminished nau - The new beverage version of cactus in a extract, vitamins, minerals and amino acids. sea and dehydration, two of the most com - 250ml slim can, has a cactus/lime flavour and The formula has been clinically proven to mon hangover symptoms. consists of all natural ingredients with cactus break down the toxins caused by alcohol and Participants in the study were asked to extracts, green tea extract, Yerba mate, amino minimise the most common hangover symp - rate their hangover symptoms on a scale of acids and NAc (N-Acetyl-cysteine), all of toms. 0-6 after ingesting both cactus extract and which are very rich in antioxidants. noa wins accolade his team have now brought beverage. Former Gm of red Bull Nordic, the novelty to . Noa robert Grenmark, has invested in the relaxation has been out in Swedish start-up. Another investor is Göran SWEDEN A Swedish start-up company, stores for less than a month Lundqvist, former cEO of Absolut Vodka. Noa Potions, has won first place in the Best but has already received con - The World Beverage Innovation Awards is Premium Drink category of the World Bever - siderable attention both the world's largest beverage contest. In 2013 age Innovation Awards with its Noa relax - nationally and internationally. more than 400 brands participated from over ation drink. “There is an empty spot on 40 different countries. This time contestants “It’s like Sweden winning the FIFA World the market – that’s why we included, among others, coca-cola, Nestlé, cup. We have defeated the giant Pernod have been welcomed with Arla Foods, carlsberg and Evian. The awards ricard, a multinational with more than eight - open arms. The relaxation were presented in November 2014 during a een thousand employees. We have less than drink has emerged as a ceremony at BrauBevaile, in Nuremberg, Ger - 10 people working in our company and the counter-reaction to energy many. judging panel thinks we are better. That’s big,” drinks. The need for this type says Noa Fridmark, founder of Noa Potions. of drink is out there – people are stressed. The sales of relaxation drinks have Our beverage makes your head sharp and Aloe cubed boomed in the USA and business media such body calm. It’s a healthier way to focus. I see as Bloomberg and the Wall Street Journal this prize as a big recognition,” says Fridmark. have highlighted the new market as a poten - Several big names within the industry have CHINA The Suzhou Houssy Drinks co was tial billion-dollar industry. Noa Fridmark and spotted the young entrepreneur and his new at the SIAL exhibition this year to promote its Aloe drinks to Europe, including its latest offering, Aloe cube. Blue goodness Development of the idea first took shape The Aloe Vera ingredients used in the in 2000 when three childhood friends, Alvyn, drinks are from the company’s own planta - Gaëtan and mathieu got together at the tions, and the new drink contains 25% of FRANCE Springwave, the first wellbeing high school nearby in Paris. The three friends pure Aloe Vera. There are cubes within the drink made with natural mineral water and decided to combine the best of their knowl - drink, which make up 12% of the Aloe Vera spirulina microalgae was presented during edge and enthusiasm to create an eco- content. Sold in 360ml bottles, Aloe cube the SIAL in Paris. friendly product that would benefit the mind comes in five flavours: Grape, Apple, Peach, Spirulina is a superfood which contains and body to enhance overall health. A unit Lychee and mango. essential amino acids, vitamins, and trace ele - of the cNrS/mNHN decided to help them ments in high proportions. Springwave is at the beginning of their project. moving forward on biotechnology with its In 2013, after being rewarded by multiple first product: a healthy beverage without innovation contests they decided to create compromising taste. their start-up, and they began work at the Petit Poucet, an incubator in the heart of Paris that brought them high level expertise. In 2014 the project came to fruition with the hiring of four engineers. The r&D team settled in at Agoranov to develop many new products. Spirulina contains Vitamin B2 to fight against oxidation and is therefore anti- ageing. It is also a source of vitamin B12 and magnesium which helps to fight against phys - ical and mental fatigue. It is blue in colour because that is the colour of the microalgae spirulina. 30 PRoDuCTS Soft Drinks Internationa l – December 2014/January 2015 rTD Teas & coffees Delta Blues Wonderful Wonda grows USA Delta Blues iced tea is a complex blend of peach, apricot, pineapple and quince, giving it a pronounced nose of ripe JAPAN While Japan abounds in rTD cof - tropical fruit. This flavour combination fees, the majority of the big sellers are makes it floral, vibrant and well balanced. A grouped under only three or four brands. dash of tart mingles with the green tea and One of these is Asahi Soft Drinks co’s quince. Wonda, a brand with a name which lends Delta Blues Iced Tea itself readily to ‘wonderful’ messages. Earlier releases include craftsmanship company is a small Among recent additions to the Wonda Wonda, in a 185g steel can whose red and business introducing range are three formulated specifically for black livery is aimed at a communicating a midwest markets and the northern winter. charcoal roasting of ultra-ripe beans. Wonda others to a traditional morning Shot Hot Black is, as the name The rock Double is a full-bodied rich Kili - taste of a speciality suggests, a caffeine-rich morning jolter, manjaro blend ‘on the rocks’. sweet iced tea charac - offered in a 285g bottle can. BLAcK is in Wonda Fruit café, presented as part of a ter from most ‘south - bold caps so no-one misses the core café menu sub-range in 500ml PET bottles, ern’ kitchens. strength of this line. made its debut with two flavours: Active Another hot-style line in a bottle-can is Berry (red grape/cranberry) and citrus. The Special Hot café au Lait. bottles feature translucent wraps based on Matcha Bar pos up Gold Premium Latte is a relaunch, now the colour of their fruit. packed in two different styles of 170g cans Wonda Half calories, in 350ml PET, is as with an emphasis on gold and white. It is the name suggests is a sweeter but low marketed as using premium beans to deliver calorie variant helped by premium Shin - a rich, smooth flavour. mame and Hokkaido creams. UK Vivid, the global No. 1 rTD matcha brand, according to the company (launched by tea entrepreneur James Shillcock in Lon - don), is launching the UK’s first matcha bar in central London on 25 January. The pop up bar coincides with Vivid’s first anniversary which has introduced 350,000 new people to matcha over the past 12 months and delivered over £500,000 in sales. James Shillcock, Vivid founder says “Fol - lowing our first-to-market launch of matcha drinks last year, we’re delighted to announce the UK’s first matcha Bar. Our mission has always been to create, grow and lead the matcha category. The Vivid matcha Bar is evidence of our commitment to matcha and it will allow us keep innovating in the mar - ket.” Vivid is currently sold through Waitrose, Holland and Barrett, Wholefoods and Ama - Concentrated tea zon. From February 2015, Vivid will be also listed in 200 Boots stores nationwide. USA Finest Kind mixers & modifiers are concentrated tea blends that can be pre - pared iced, hot, sparkling or utilised as a base for cocktails. There are four flavours that incorporate the four primary varieties of tea: black, green, herbal (hibiscus) and exotic (rooi - bos). The name of each flavour incorpo - rates a specific year in the history of tea or a major turning point in beverage con - sumption (eg the 21st Amendment repeal - ing Prohibition). The recommended ratio for mixing Finest Kind with water is 7 to 1. A 16 fl oz to achieve a two year shelf life from the bottle of Finest Kind will yield one gallon of date of production. tea, the equivalent of eight 16 oz glasses. Once opened, the product has a four Each of the four flavours have been crafted week shelf life if kept refrigerated. Soft Drinks Internationa l – December 2014/January 2015 PRoDuCTS 31

Dairy & Alternatives Lunchbox Mylk Bireley’s juice in a feast bottle-can

UK Having launched its dairy-free coconut JAPAN The broadening of the Bireley’s mylks in 200ml pack for children and 330ml range to feature more fruit drinks is contin - for adults earlier this year, rebel Kitchen has uing steadily, encouraged by positive market added a new addition to the family: a handy acceptance. 180ml kids’ lunchbox pack format. Among the latest additions is Bireley’s All of the drinks are made with a base of Fruit mix for Afternoon, packed in an bananas and grapes. The fruits get two coconut milk blended with pure spring appealing 400g bottle-can. appearances on the label, in clusters across water from Somerset and naturally sweet - This is a dairy-juice mix, blending the lower edge and in a sort of gaming ened with date nectar. They are lactose-free Hokkaido condensed milk with apple purée, machine look-alike mid-label. and suitable for vegans, vegetarians or those on a dairy-free diet. All contain no additives and no preservatives, and are available in Milk makeover Tesco stores. The rebel Kitchen mylk wedge format will be available in the following varieties, UK Frijj flavoured milk brand from Dairy which are best served chilled: choco mylk, crest has undergone a packaging refresh made with Fairtrade cacao and a touch of and logo reinvigoration across its core range organic date nectar; and Banana mylk, which of 471ml packs. contains rainforest Alliance bananas. The new design reflects the Frijj brand rebel Kitchen founder Tamara Arbib says: identity of ‘full on fun and enjoyment’. “We are extremely excited and proud to be The range also showcases new product launching our wedge format with Tesco. names including Full-on Fudge Brownie; Securing the Tesco listing is a great success choc-a chocolate; and mucho cookie for both rebel Kitchen and Tesco. We are Dough, creating individual personalities for excited to see customers respond to the each flavour variant that will be brought to new wedge shaped packaging. Since starting life by the brand over the course of 2015. the business in January 2014, the positive The packaging refresh also heralds the “We have also improved the recipe of response we’ve received from consumers relaunch of Frijj cookie Dough with an our cookie Dough recipe, having listened to has been amazing, and continues to drive us improved recipe, which will be signalled on feedback from our consumers that they to deliver our mission.” pack with a flash to alert shoppers. found it a little bland. The Frijj brand doesn’t The 180ml Tetra Pak Wedge cartons commenting on the new pack designs, do bland, so we have ramped up the taste come in a box of four and are priced at Laura Sheard, Head of marketing, Dairy of cookie Dough, tested various recipes and rrP £3.19, available in 428 Tesco stores. Drinks, says: “We are excited to be rolling have landed on one that delivers great They have a shelf life of six months, and out a new look packaging and logo, which flavour impact.” must be consumed within three days of we feel are now more representative of the Dairy crest will be rolling out the new opening. thick, great tasting milkshake inside each bot - packaging and logo to its Supreme range tle.” early in 2015. Chocolate treats

UK mars chocolate Drinks and Treats is extending its range of treat size hot choco - late pouches with the launch of two new variants – White maltesers and chocolate m&m’s. While the malted drinks market is show - ing a slight year-on-year decline of 1.4%, the Both variants contain seven portions and original maltesers hot chocolate is com - are packed in eye-catching 140g pouches. pletely bucking this trend with year-on-year “Our sharing pouch range brings a sense growth of 35%. of fun, innovation and strong brand presence The new White maltesers hot chocolate, to the category,” says michelle Frost, General which has the same malted taste as its con - manager at mars chocolate Drinks & Treats. fectionery counterpart, contains white “We believe that the new products will chocolate pieces and can be made by invigorate both the chocolate and malted Send your news to adding hot milk or water. drinks categories.” [email protected] The m&m’s hot chocolate can also be The hot chocolate and malted milk retail made by adding hot milk or water and con - market has an annual sales value of £138 tains mini m&m’s. million. 32 MARKET REVIEW Soft Drinks Internationa l – December 2014/January 2015 Global soft drinks 2014 projections

ith the festivities now over, soft drinks Wplanning is well under way for this year. You cannot however look forward without look - ing back and with the help of beverage researcher Canadean’s latest forecasts from the autumn, an assessment can be made as to how 2014 will have ended up. The projection for the It was year is that the global soft drinks market another year increased by nearly 4% last year, up from a little implemented taxes and other curbs on them, fur - over 3% in 2013. The market for soft drinks is ther demonising them. Worryingly for stakehold - of growth, but now a colossal 664 billion litres which equates to ers in the carbonates category is the expectation everyone around the globe drinking around 93 that it is not just the established markets of North with mixed litres each. America, West Europe and Australasia which The market has come a long way in a decade, will have seen the carbonates category shrink in fortunes for when annual soft drinks per capita was just over 2014, but also the developing markets of East 70 litres. The global commercial beverage market Europe and Latin America. As a result, world - certain sectors, has evolved in that decade and soft drinks have wide carbonates volumes are predicted to have proved to be the main winner, adding more than edged up last year but by less than 1%. reports Richard 40% volume since 2005. In terms of share of Corbett. throat, although alcoholic drinks have shed Juices and nectars some share, most of soft drinks 3% share gain The carbonates category is, however, not bottom looks to have come from hot drinks which have of the class in 2014. That sorry distinction is conceded 2%. This points to a shift from hot to awarded to the juice and nectar category with cold refreshment and means that in 2014, dis - anticipated growth of just 0.5%. With nectars counting bulk water coolers, 37% of all commer - growing by 2% it is juice that is in decline. With cial beverage consumption is made up of soft little demand for packaged juices in Asia, Africa drinks. and the Middle East, the traditional juice heart - lands of the developed world are now increas - Carbonates ingly shying away from juice consumption. In Within soft drinks, we have also seen winners West Europe we are expecting to see juice record and losers over the past 10 years. Back in 2005, losses of nearly 4% in 2014. Consumers in West carbonates accounted for more than 4 in every 10 Europe are increasingly skipping breakfast dur - litres of soft drinks, a figure that has dropped to ing the week, the key juice consumption, occa - little more than 1 in 3, despite double digit vol - sion and are choosing to spend more on better ume growth. Carbonates have been subjected to a quality premium juices at the weekend. barrage of bad press in developed markets and in Worryingly, the sugar content of fruit juices is the eyes of many consumers, as they are consid - now also depressing demand and becoming an ered to sit the wrong side of the health line. issue. This is actually helping vegetable juice Governments in some developed markets have sales in the region but overall we are poised to see juice decline in every market in West Europe in 2014. In the past decade, Canadean reports that the global juice market has contracted by an alarming 8%.

Sports and energy At the other end of the class, sports & energy drinks are once again top of the growth league for the year, with an expected growth of almost 8% last year. If you focus on just energy drinks then that rise jumps to 10%. The category remains very much in the growth stage of its life - cycle enjoying universal regional growth last year. The concept of liquid energy has been boosted by the emergence of Monster, and other energy drinks that reach out to a younger audience without cannibalising global market leader Red Bull. Coca-Cola’s US$2.15 bil - Source: Canadean lion investment in Monster last year highlights that it expects the energy drink category has Soft Drinks drive the global beverage market. plenty more slack to exploit yet. Soft Drinks Internationa l – December 2014/January 2015 GLoBAL SoFT DRInKS 33

Packaged water In the expected silver medal position, behind sports & energy, is the irrepressible packaged water category which Canadean is expecting to grow by 7.5% in 2014. Driven by the still water segment, bottled water is now poised to overtake the carbonates category in 2015 and now makes up a third of all soft drinks consumption – a decade ago it was 27%. There remain plenty of challenges for the water industry, however, because the high value West European markets have lost their momentum and are set to see a rise of only 1% last year. Austerity has made tap water more appealing to Western European con - sumers who are less willing to pay for this most ‘natural’ refreshment. The problem for operators is that packaged water is increasingly high vol - ume/low margin. This was highlighted back in Source: Canadean September when the bottled water division of Nestlé reported flat nine-month sales, despite North American share has dropped from a quarter a decade ago to 18%. The region makes seeing ‘good growth’ in developed and emerging .up just 5% of the world population. markets.

RTD teas and coffees Iced tea & coffees make the podium and are fore - casted to be the third leading growth category for soft drinks. These products now make up 7% of all soft drinks and are set for a rise in excess of 4% in 2014. The category is dominated by Asia which makes up nearly seven in every 10 litres of sales and what happens in Asia generally determines what will happen in the overall mar - ket for iced teas. The category has added 75% volume on the back of the success in Asia over the past decade. Asia may have much of the vol - ume but of note has been the expansion in Latin America of both iced coffee and iced tea last year. This may be a factor behind the fall in car - bonates sales in the region. In the relatively stag - nant soft drinks markets of North America and Source: Canadean West Europe, iced coffees in particular are doing well from a small base. The Starbucks brand has contributed to this performance as the coffee Juice & nectars and carbonates are bottom of the class, sports & energy are top. shop concept looks to the supermarkets to expand their product sales. future. Still drinks are a hotbed of innovation Still drinks missed out on the medals last year and this coupled with their strength in Asia but are set to post a respectable rise of just below means that you can just assume the market will 4%. As with iced tea there is a strong Asian bias, grow in the future. with this region making up nearly two thirds of global still drink volumes. Under Canadean def - Squashes and fruit powders initions, the still drinks category is a melting pot Squashes and fruit powders make up the remain - of different segments, including flavoured ing soft drink category, dilutables. These are set waters, vitamin waters, herbal drinks and any - for a 2% rise last year according to Canadean but thing with a juice content of less than 25% and the category is showing many of the symptoms of while sales have almost doubled in a decade it is maturity. Dilutables are probably the most eco - hard to forecast how the category will fare in the nomical form of refreshment and this has helped push volumes up by a fifth in a decade helped by the financial crisis.

Summary Once all the categories are tallied up it looks like the market will be up by the 4% mentioned but there remains a significant caveat to the forecast. Economic wellbeing remains uncertain even amongst the BRIC markets and the satellite coun - tries that have driven soft drinks demand Richard Corbett is a Strategic upwards. Since the forecasts were published it is Analyst at UK-based Canadean likely that that the uncertainty in the global Ltd, the leading global economy may well have diluted that level of beverage research consultants. growth particularly in the influential Chinese Email: richard.corbett@ market. n canadean.com 34 BEVERAGE FoCuS Soft Drinks Internationa l – December 2014/January 2015 Beer mix and malt beverages further growth in innovations

n Europe, beer mix drinks are highly popular. IThanks to Wild’s creative concepts, breweries and manufacturers of non-alcoholic beverages can create new accents in their product palettes which will appeal to both traditional consumers and new target groups. Expanding the product portfo - lio will also stimulate growth in the sector of malt The beer mix drinks and Fassbrausen. segment is The beer mix segment is attractive to breweries A lime-guarana-acai concept for beer mix drinks has an as well as manufacturers of non-alcoholic bever - exotic flavour which is particularly attractive to younger attractive to ages. Young adults in particular enjoy fresh and trend-conscious target groups. (Photo: Wild) modern beer mix drinks designed with an enthu - breweries as siastic eye towards innovation. Breweries use Beer mix with a hint of the exotic flavoured beverages to attract this open-minded More and more people are interested in trying well as target group in the hope that the fruity flavour will something different as an alternative to traditional win them over to beer as well. Non-alcoholic beers. Beer mix drinks are gaining an increasingly manufacturers products serve as a welcome alternative to soft large share of the overall beer market. People are of non-alcoholic drinks. also willing to try alternatives to first generation In recent years both branches have effectively products, such as classic beer mixes with lemon beverages, says leveraged growth potential: current data by the soda. New flavours from Wild such as orange or market research institute Canadean confirms that pink grapefruit have an exceptional sensory pro - Wild. the volume of beer mix drinks sold in Europe was file, which is designed to win over young con - 917 million litres in 2013. This reflects an sumers who like experimenting. increase of some 3% versus 2012 figures. The “Innovative flavours are keeping the beer mix growth drivers, especially in Germany, are prod - drink sector appealing. In addition to new con - ucts with original and new flavours as well as cepts for beer mixes, the real consumer favourites non-alcoholic options. right now are products with exotic fruits, cocktail and citrus flavours,” says Tanja Kruger, Senior Product Manager at Wild. Wild’s lime-guarana- acai concept reflects this trend as well: the combi - nation of lime juice, guarana extract and flavours is a compelling innovation with a fruity and fresh taste profile.

Cocktail concepts on the rise Cocktails are conquering the market, and they have also made their way into the beer sector. As a result, Wild is offering its customers concepts based on cocktails that are popular at trendsetting bars and restaurants. Flavours such as caipirinha, pina colada, mango mojito and Hugo (the top-sell - ing elderflower-mint cocktail) stir up thoughts of vacation destinations while also offering people a new flavour sensation. Another advantage is that these drinks have a lower alcohol content than regular cocktails. Fruit flavours are not the only options in the multifaceted world of drink mixes, however. The wide range of different beer bases means brew - eries can give consumers several different options. Wild currently features new develop - ments for wheat beer products. Citrus varieties such as grapefruit have long since taken hold on Wild’s portfolio offers the right compounds and ingredients for malt beverages to suit every the market, and now innovative peach or herbal customer’s specifications – no matter whether the drinks are pure, flavoured with fruit or flavoured creations will find new fans, too, espe - blended with juice. ( Photo: Wild) cially at popular bars or clubs. Soft Drinks Internationa l – December 2014/January 2015 MALT BEVERAGES 35

The non-alcoholic trend Even though the category of beer mix drinks has been increasing steadily for years, the strongest growth engines these days are non-alcoholic products. According to figures released by GfK Consumer Scan, the number of options without alcohol has nearly doubled on the overall German market, rising from 6.5% in 2012 to 11.4% in 2013. Wild anticipates that the target group for these products will continue to grow consistently. This includes not only health con - scious consumers who refrain from alcohol in general or athletes who want a non-alcoholic thirst quencher after training. It also contains people who have to drive and do not want to take any risks after a night out. Last but not least, adults of all kinds are potential consumers, since they enjoy having an alternative to regular soft drinks, which are usually too sweet. Wild has a wide spectrum of non-alcoholic product con - Fassbrausen are particularly appealing to adult consumers who find traditional soft drinks cepts in its portfolio which will allow beverage too sweet. ( Photo: Wild) manufacturers to reach new consumers and cre - ate brand loyalty. All of Wild’s concepts for beer mix drinks can also be designed as non-alcoholic Innovations based on malt products. Across the globe, current trends run towards dark - The ultimate key to the success of a beer mix er beverages with a higher malt content. “Our drink with or without alcohol is its taste and recently developed dark malt products provide an quality, including stability. Breweries and manu - authentic malt taste paired with natural malt facturers can build on the ingredients specialist’s sweetness, and they can be blended with very dif - decades of experience: Wild began creating non- ferent flavours,” Pietsch says. “Combinations alcoholic components for the first beer mix with chocolate, vanilla or coffee flavours are pos - drinks in the 1990s and has since become one of sible options to create a very harmonious sensory the leading suppliers of compounds in this sec - profile, but fruit notes are also a good match for tor. these dark malts.” Another Wild concept is ‘Dark Malt Energy’, which provides a new flavour pro - The revival of malt beverages file. The energy drink based on malt extract is one Malt drinks have always enjoyed a positive example of a fusion between various segments of The image, and in the past several years they have the beverage market, and it offers manufacturers non-alcoholic managed to cast off their slightly outdated repu - new sales potential. tation. Nowadays they are absolutely in vogue Malt beverages have the advantage of not drink is and are a source of natural energy for people who requiring any special technologies or sophisticat - need to perform well physically and mentally. ed equipment. Customers also benefit from Wild’s particularly They are particularly popular in the sports world, decades of experience in the fields of application, since malt is a favourite way to boost energy: malt marketing and technical support. appealing to ‘bridges the gap’ between short chain sugar mol - In addition to use in beverages, these malt com - ecules and flavour neutral starch. pounds are ideal for use in other food applications adult consumers such as hard candies and ice cream. In Wild’s who find A wide range of malt options ‘Dark Malt on Ice’, a product concept for water ice, Malt beverages consist of a dark or light basic the company blends the characteristic note of traditional compound which can be combined with different dark malt with popular flavours such as cherry, ingredients such as juices, colours, flavours and raspberry and lime. soft drinks too sweeteners. Wild’s portfolio covers a wide range of choices for these non-alcoholic beverages, Fassbrause: a tart and fruity option sweet. including both individual ingredients as well as Fassbrause, a kind of ‘brewed’ lemon soda, is customised general concepts. another very popular tart and fruity malt based “Our product ideas for malt drinks are based beverage. The non-alcoholic drink is particularly on natural ingredients which further promote appealing to adult consumers who find traditional malt’s healthy image. We offer a broad selection soft drinks too sweet. Fassbrausen are available in of fruit flavours and colours that were especially different flavours: tried and true classics such as designed for use with malt, and we also have a lemon, elderberry and apple are as popular as wide variety of compounds. Our portfolio allows ever. Beyond that, however, exotic product ideas us to customise the flavour and hop profile of the like mango and pink grapefruit also serve as a finished product exactly to meet the customers’ welcome innovation. Wild’s portfolio offers even specifications and satisfy different taste prefer - more options, including ones that feature domes - ences all around the world,” says Malte Pietsch, tic fruits like raspberry and cherry, as well as Director Product Management Ingredients at products with a juice content. Wild. In Europe, for example, malt products taste All of these segments – beer mix beverages, malt very different from those in the Middle East. drinks and Fassbrausen – drive major sales poten - There, non-alcoholic beverages are a widespread tial throughout Europe, making it possible to keep alternative to beer; they tend to be sweeter and developing customised concepts for specific target have a more pronounced malt note. groups and innovative flavour options. n www.wild.de 36 BEVERAGE FoCuS Soft Drinks Internationa l – December 2014/January 2015 Cereal-based beverages control of stability parameters

ver the past decade customer demands and Orecent product developments have widened the market of cereal-based beverages. Worldwide there has been a trend for more complex bever - ages based on natural ingredients. Nevertheless, expectations towards product stability are chal - ucts’ appearance and taste: lenging. • Oxygen; The VLB Berlin In order to produce beverages with shelf life • Light; and presents case expectations of six months and longer the bever - • Temperature. age industry is facing new challenges. On the one Samples of the beverage were processed and studies to hand the complexity of novel beverage formula - filled under low-oxygen and high-oxygen condi - tions based on natural ingredients demands tions. After filling and pasteurisation in a pilot illustrate expertise in terms of recipe development and also tunnel pasteuriser the flint glass bottles were the ideal production and packaging conditions. stored in the dark at three different temperatures possible On the other hand turbidity, natural colourants, or (4°C, 21°C, and 35°C). Additionally, one set of additional carbohydrate sources and amino acids samples was stored under controlled illumination approaches to provide suitable growth conditions for several (at approximately 24°C). Oxygen at all storage micro-organisms. conditions was constantly measured. The results ensure Below is an overview of systematic approaches showed that for all low-oxygen samples the initial repeatable and to the difficulties, in terms of the control and, oxygen concentration of approx. 0.15mg per litre most of all, how to ensure repeatable and repro - was consumed completely during the pasteurisa - reproducible ducible quality control for beverages. tion step. In terms of the high-oxygen samples (starting oxygen value of around 2.5mg per litre) quality control. Case study A only the samples that were stored at 4°C main - The beverage of case study A was based on a malt tained their initial oxygen concentration (see extract mixed with apple juice concentrate. The Figure 1). The dark storage at 21°C revealed a per - moderately carbonated beverage appeared cloudy, manent decrease in oxygen that ended up with a creating fine sediment when stored on a shelf. The total consumption of around 1.8mg per litre of the aim of the study was to find out to what extent the initial oxygen. For the storage at 35°C after two following parameters were influencing the prod - weeks 2.0 mg per litre oxygen were consumed. Further oxidation was measured and towards the end of the test after nine weeks only traces of oxy - gen were measurable in the samples. Nearly the same kinetics of oxygen consumption were moni - tored when the samples were stored under illumi - nated conditions (despite a significantly lower temperature). To monitor the turbidity and particle distribu - tion in the samples over six months the samples were shaken prior to the monthly measurement. As a result all storage conditions led to significant differences in the final turbidity values of the samples. After pasteurisation the samples showed a mean turbidity of 18 EBC measured at an angle of 90 degrees. The lowest turbidity increase was monitored for the low-oxygen samples stored in the dark at 4°C (20 EBC after 6 months). In con - trast the high-oxygen samples stored under illu - mination at 24°C had a final turbidity value of 30 EBC after six months. In summary, the oxygen level resulted in a turbidity difference of 2 to 3 EBC, the temperature increased the turbidity to 5 EBC each for the increase from 4°C to 21°C and from 21°C to 35°C. The illumination increased the Figure1: Oxygen consumption depending on storage conditions for a malt-based apple mix turbidity difference approximately 5 EBC at low- beverage. oxygen level and nearly 10 EBC at high oxygen Soft Drinks Internationa l – December 2014/January 2015 CEREAL-BASED BEVERAGES 37 level. A professional taste panel judged the appear - ance and the taste of the product after two, four, and eight weeks. While the appearance was influ - enced only slightly negatively for the samples stored at 35°C the taste was rated low for all illu - minated samples. The off-notes were described as ‘sulphury’ and further gas chromatography analy - sis revealed dimethyl trisulfide as a possible off- flavour compound. Dimethyl trisulfide is described as a product of photo-oxidative reac - tions.

Case study B For case study B several alcohol-free beer mixes, which have become very popular refreshments in Germany over recent years, were analysed for Figure 2: Influence of different storage conditions on the colour measurement and appearance. their colour according to the common EBC method. The method (photometric measurement ways of detecting a contamination are not applica - at 430 nm) was originally designed for beer and, ble. In the present case a simple approach was therefore, lacks the capability to measure the used to be able to measure a huge quantity of bot - colour of some of the colour-intense ingredients tles (10,000). The aim was to test the efficiency of from, for example, blueberry or blackcurrant. The reduced preservative concentration in a cloudy, absorbance maxima of blue or red colours are not low pH, and moderately carbonated soft drink. in the range of the 430 nm that the beer colour In initial tests bottles of the product were con - measurement is targeting. taminated with low quantities of selected target At the Central Laboratory of the VLB Berlin sev - organisms (see Figure 3). The turbidity was meas - eral alcohol-free beer mixes were stored under ured over three weeks of storage at 28°C. All sam - forced conditions (temperature, light, shaking). ples were tested for colony forming units (CFU) When the different samples were measured after the set test period. All samples that showed according to the EBC method for beer only mini - a significant increase in measured turbidity also mal differences could be observed (Figure 2). revealed increasing numbers of CFU (including Additionally the L*a*b measurement method for Lactobacillus ). The reference bottles and the colours was used. The L*a*b value is measured at Lactobacillus resulted in zero or declining CFU three different wavelengths, in addition to the sin - compared to the inoculated concentration (5 gle wavelength differences the sum of differences CFU/ml for all target organisms). in extinction for all three wavelengths may be Due to the positive test the total quantity of used ( E). The influences of temperature towards 10,000 bottles was stored for three weeks at 28°C ∆ colour change were much more efficiently trace - and the turbidity measured afterwards. For every able with the L*a*b approach and in particular 100 bottles a statistical outlier test was performed Authors: Ruslan Hofmann, using the sum of extinction differences at the and thereby the bottles were chosen for an addi - Diedrich Harms, Mirko Geier, three different wavelengths. tional membrane filtration to check for possible Roland Pahl (VLB Berlin e.., The influences of illuminated storage and shak - contaminants. The simple approach helped to Berlin, Germany) ing also influence the spectrum of light narrow down the number of suspicious samples absorbance. The total range of visible light was to a total of 89 (from 10,000). In this instance no Contact: hofmann@ scanned and the different spectra after storage contaminants were detected in the bottles which vlb-berlin.org were overlaid. As a result the total spectrum dif - led to the conclusion that the concentration of the ference can be calculated from all different scan preservative may be lowered. n www.vlb-berlin.org points (wavelength steps). The measurement of the total spectrum showed the highest sensitivity to the total changes due to the tested storage con - ditions. Further research is planned to correlate the measured changes in absorbance of visible light with actual visible colour changes of the product. It is expected that the L*a*b system will be very efficient when the measured wavelengths are cus - tomised for each product and its particular absorbance maxima.

Case study C The last case study examines the problem of microbiological susceptibility and its possible detection. Usually samples are stored under opti - mal growth conditions for the target organisms and judged after a set period of time by changes in their appearance. In most cases either a turbidity increase or a change in package shape due to increase of pressure may be used to detect con - tamination. If the product is naturally cloudy and packaged in glass bottles both of these simple Figure 3: Turbidity measurement in artificially contaminated samples of the target beverage. 38 BoTTLInG & FILLInG Soft Drinks Internationa l – December 2014/January 2015 Hefei Zhongchen another successful year

t the beginning of the 2014, Hefei Zhongchen Asigned around 20 orders for high-end equip - ment and services supply with many famous beverages enterprises at home and abroad, such as COFCO Coca-Cola, Pepsi-Cola, AB InBev, Tsingtao Beer and Carlsberg. This will be the sec - ond time that the company co-operated with the Compared with domestic beverage giant, COFCO Coca-Cola, sup - the traditional plying the advanced and sole batch commer - companies, COFCO Coca-Cola has ranked in cialised high end E-valve volumetric filler block. Coca-Cola's top 10 bottling groups worldwide. mechanical As the Chinese beverage, beer equipment manu - E-Valve technology facturing industry leading enterprise, Hefei valve filler, the In the global high-end customer market, bever - Zhongchen is the only first-class enterprise that age PET bottling, especially CSD bottling, is can represent China to compete with interna - filling quantity of experiencing a new era of technological innova - tional equipment suppliers. tion from traditional mechanical valve filling to Compared with the traditional mechanical flow meter type pure E-valve volumetric filling. In mass industri - valve filler, the filling quantity of the flow meter al production, improving filling level precision type volumetric filler is precisely controlled by volumetric filler and filling temperature can reduce losses and the flow meter installed on each filling valve. is precisely save energy. Because of this, more and more cus - The system is composed of flow meter, valve tomers are choosing the flow meter type volu - opening and closing control unit, fast and slow controlled by metric filling. As early as 2011, the carbonated filling and exhaust control unit. The central drinks E-valve volumetric filler was successfully industrial computer controls every step of filling the flow meter installed in the Gansu plant of COFCO Coca- with real-time command, to ahieve the measure - Cola. ment of fast and slow filling, and subsection installed on each exhaust, eliminating beverage bubbling and COFCO Coca-Cola improving the precision of filling capacity. For a filling valve. COFCO Coca-Cola Beverage is the co-operation 600ml bottle of Coca-Cola, for example, measur - between two world 500 strong enterprises – ing the accuracy of volumetric filling can reach COFCO and Coca-Cola, which was formally ±1.0ml. Filling temperature increases, saving established in 2000. COFCO Coca-Cola provides energy and reducing consumption, and the tem - consumers with Coca-Cola, Diet Coke, Zero perature of E-valve volumetric filling can even Coca-Cola, Sprite, Fanta, Eye-catching, Minute reach up to 15°C – 18°C from the typical 4°C – Maid Fruit Juice, Minute Maid Pulpy Super 7°C . Milky, Minute Maid Qoo Juice, Original Leaf Tea, At the same time, the new flow meter filler Ice Dew, and Glaceau Vitaminwater. As one of adopts the circle cylinder. Compared with a tra - the most rapidly growing Coca-Cola bottling ditional filling cylinder, it saves losses during cylinder rinsing. During production changeover, the utilisation of time is improved and it greatly improves the stringent cleaning conditions which are demanded by the industry. An automatic CIP cleaning cup is fixed to solve the hanging dummy cup problem which wastes time and energy when cleaning equip - ment using the traditional mechanical valve fill - ing system, greatly reducing production auxiliary time, and improving production effi - ciency. The filler’s control system adopts advanced DCS (Distributed Control System) for precise quantitative control of each filling valve. DCS is microprocessor controlled for centralised monitoring, operation, management and distrib - uted control of the production process. It can monitor the control process of any filling valve and various parameters, and manually adjust any filling valve The co-operation with COFCO Coca-Cola deminstrates that Hefei Zhongchen has been focusing on creating an international brand, to The E-valve Filler improves filling level precision in CSD production facilities. become an outstanding supplier to the food Soft Drinks Internationa l – December 2014/January 2015 HEFEI zHonGCHEn 39

Filling System of flow meter E-valve. packaging industry, and further guide the Chinese beverage industry equipment into the digital era. It is the aim of the company to pro - Schematic diagram of volumetric valve filling. vide customers with the most advanced innova - tive solutions to help customers to achieve higher production efficiency at a lower cost, and meet the continual improved requirements of customers.

Fruit juice CSD PET bottling line for Henan Zhongmai Group In April 2014, Hefei Zhongchen signed a con - tract for a high-speed juice CSD PET bottling line turnkey project with Henan Zhongmai Group for Zhongmai Wandong Co. Henan Zhongmai Investment Group is a Top 100 private enterprise in Henan province, engag - ing in a wide array of businesses. Henan Wandong Pharmaceutical is a proprietary The control system. Chinese pharmaceutical enterprise in Henan with powerful development momentum. The successful operation of this project will help Zhongmai Wandong move into the beverage industry. The turnkey project includes a water treat - ment system, blending system, CIP system, PET blow moulding machine, filling packaging pro - duction line system, refrigeration system, piping and wiring and other auxiliary equipment. Hefei Zhongchen has many years of experience in turnkey projects, and it took less than half a year from signing the contract to the start of produc - tion. Zhongmai Wandong produces a range of ‘healthy’ CSDs with fruit juice, which presents a a particular challenge. UHT processing is used for the fruit juice production, while CSD needs low temperature mixing and filling, therefore the choice of process route is key. Hefei Zhongchen’s solution includes a sectional cooling design, and the blending process reduces the temperature of the juice after UHT to a temperature suitable for entering the mixer and filler. The filling system incorporates a high-speed rotary rinser, filler-screwer monobloc, filling valve and liquid level control technology to ensure filling precision, and minimise material consumption and rejection rates. The mixer adopts external cooling type gravity orifice mix - ing technology, ensuring precision accuracy and ensuring a high gas ratio. The end of the produc - tion line is fitted with energy saving and con - sumption reducing systems, greatly reducing the consumption of steam and water. n Hefei Zhongchen has supplied equipment to COFCO Coca-Cola. 40 EnVIRonMEnT Soft Drinks Internationa l – December 2014/January 2015 Time to refresh your wastewater thinking

hile the underlying EU legislation hasn’t Wchanged, recently published Guidelines from the Sentencing Council in the UK mean that from 1 July, fines imposed for breaches of envi - ronmental regulations are being assessed on a much more systematic basis, taking into account corporate culpability, the degree of harm caused, Dr Richard and the size of the responsible organisation. For Coulton explains medium to large beverage producers which are guilty of a breach, this is likely to mean a signifi - why now could cant increase in the size of fines. Although this is a UK development, it is part of be the perfect a wider trend with companies under increased pressure globally to achieve compliance with time for the ever tighter discharge consent/licencing stan - dards and fines for breaches rising. age manufacturers to review the environmental beverage sector As in most countries, the food and drinks risk posed by their operations. In particular they to review its industry forms the largest single manufacturing should reassess how they manage the disposal of sector, so this drive towards tighter water quality waste – which for soft drinks manufacturers approach to standards may have a significant effect on both means how they manage their wastewater. profitability and market share of companies in wastewater this sector. Those who have invested in waste The steps involved minimisation, water re-use and better effluent With corporate investment normally driven by management treatment will be able to steal an advantage over production requirements it is easy to overlook the those who have not. importance of investing in wastewater treatment. and how it Furthermore, soft drinks companies in virtual - As a result many effluent treatment plants have should go about ly every territory face a climate where environ - suffered from under investment, with old poorly mental lapses are more likely to be harshly maintained plants operating over capacity. Plants doing this. punished – as a casual look at cases being operated in this manner are prone to breakdown brought by Environmental Protection Agency in and run an increased risk of causing an environ - the US clearly demonstrates. mental incident. That’s why now is an ideal moment for bever - That’s why most organisations would benefit from reviewing how they manage their waste - water disposal operations – an exercise that for many may not only reduce risk, but could also reduce operating costs. Such an assessment involves a three pronged approach that looks at: • The risk of a plant failure resulting in an environmental incident; • Contingency planning to mitigate those risks; and • Options for reducing effluent treatment costs. The process starts with a risk assessment that critically appraises both the type of effluent received by the plant (both under current and future production regimes) and operation/condi - tion of the effluent treatment plant. The assess - ment should: • Review the characteristics of the effluent both under current and future production regimes, including planning for peaks and seasonal production. • Review the performance of the effluent treat - ment plant and consider the implication of production changes. • Identify critical pinch points on the effluent plant and assess the practicality of installing Temporary treatment plants are an important part of contingency planning. standby equipment at these points. The cost Soft Drinks Internationa l – December 2014/January 2015 TIME To REFRESH 41

of such systems is likely to be small com - pared to stopping production and the impli - cation of an environmental prosecution; • Develop a list of critical spares to be held on site. • Assess whether the balance tank is sufficient - ly large to homogenise the water quality thereby minimising the risk of shock loading the effluent plant and providing emergency storage for when things go wrong; • Review whether a ‘divert or calamity tank’ would be of benefit to temporarily store strong/difficult to treat waste from where it can be bled back into the water treatment plant at a manageable rate or tankered off site; • Raise awareness of effluent treatment within the organisation by educating production personnel and managers on how the effluent plant works and its limitations, thereby reducing the risk of causing an incident.

Contingency planning Having critically reviewed the performance of the effluent plant the next step of the process is to put in place a contingency plan to mitigate the risk of an environmental incident in the unlikely The system at Ballyrashane Creamery recovers fat from the wastewater, which is then used event of a plant failure. The contingency plan as part of its energy strategy. should: • Set out a procedure for quickly identifying previously associated with high fat concentra - the cause of the incident. This should tion. The small footprint DAF units are designed include checks for changes to effluent vol - to remove suspended solids and FOGs (fats, oils, ume/characteristics and/or records of any greases) from wastewater. Micro-fine air bubbles Legislation aside, incidents – plus other changes such as new (white water) encourage the fat to float to the sur - there are plenty shift patterns or a transient workforce, unre - face of the unit for removal by an automated ported spillages, changed production meth - mechanical scraper. Up to 20m 3/hr of wastewater of good ods/cleaning agents can all of which can is continuously fed through the unit, with affect the waste discharged. removal of the fat making a tremendous differ - commercial • Set out what to do in case plant failure e.g. ence to the efficiency of the effluent treatment who to notify, whether the plant can be process downstream. reasons why repaired without production, how to stop Ballyrashane then uses the recovered fat as part production if it cannot be repaired, etc; and of its energy strategy. The recovered fat is mixed companies • Indentify where to mobilise emergency treat - with other sludges from the plant, before being should take a ment from, be that temporary storage tanks, pumped to the company’s new offsite anaerobic tankering off site to the nearest suitable digestion facility. Due to its high calorific value, closer and more waste acceptance site, or the hire of replace - the fat is ideal for producing energy. Indeed, over ment effluent treatment technology. 12 months, the facility will generate more than 7 strategic look at million kWh, which equates to about 2% of the Think energy power used on the site. how they Legislation aside, there are plenty of good com - mercial reasons why companies should take a Conclusion manage their closer and more strategic, look at how they man - Clearly, by taking a holistic approach to waste - age their effluent. For the drinks industry, water treatment most operators can reduce the effluent. addressing this can prove to be not just a cost sav - risk of a plant failure causing an environmental ing exercise but a revenue generator, with the incident. However, beyond this, many can also biodegradable by-product from the water treat - achieve cost savings through reduced off-site dis - ment plant forming a suitable feedstock for a posal costs and potentially diverting waste to waste to energy plant. energy. In today’s fiercely competitive environ - For instance, dairy drinks manufacturers may ment, an opportunity to streamline production, like to note that we were recently engaged by save money and improve environmental proce - Ballyrashane Creamery. It found that the high dures is surely one that is too good to miss. concentration of fat in wastewater generated from Siltbuster Process Solutions is a leading its milk and cream processing operations made provider of effluent treatment solutions, and the effluent treatment process less efficient. So it works with major names such as First Milk, needed a way to recover the fat. Ballyrashane Nestlé, Premier Foods, Chivas Brothers and Creamery was also keen to see if it could get some Heinz as well as smaller food and drink manufac - benefit from the recovered fat. turers, helping them improve their wastewater We recommended that a DAF (Dissolved Air strategy, boost treatment capacity, cope with peak Dr Richard Coulton is CEO of Flotation) Plant be integrated into the existing season surges in effluent production, reduce Siltbuster Process Solutions. treatment system. This would ensure a more con - Mogden charges, and explore potential tempo - Tel: +44 (0)1600 772256 sistent feed to the plant, with none of the issues rary or permanent solutions to these issues. n www.siltbuster.com 42 DEVELoPMEnTS Soft Drinks Internationa l – December 2014/January 2015 Cott on the move

SUPPLY chain specialist Fowler Welch is Processing increasing its ambient soft drinks operations sector after winning a new UK contract with Happy birthday global carbonated drinks manufacturer cott. The new contract will extend existing Hanovia operations to include cott products and will cover 15,000 pallets over a minimum two year period from Fowler Welch’s Ambient FOr 90 years Hanovia, tucked away in the National Distribution centre in Heywood, Berkshire town of Slough in the UK, has manchester. been quietly innovating. From its early days Global soft drinks manufacturer cott sup - making UV lamps for treating skin conditions plies own label and own brand soft drinks to today’s high-tech UV water treatment to major UK retailers from its three major L-R: John Ryan, Hanovia’s Managing Director, systems, the company has always been at bottling and can facilities at Kegworth, Nel - Rob Andersen, Leader of Slough Borough the forefront of UV science. son and Pontefract in the North of England. Council and Shafiq Chaudhry, the Mayor of Hanovia is now a world leader in UV dis - Fowler Welch managing Director, Nick Slough, at the cake-cutting ceremony. infection for a wide range of applications Hay said: “We’re delighted to be continuing including food and beverage processing., to work with a global business such as cott. To celebrate its 90th anniversary the ex-Hanovia employees. This new contract is another example of company hosted a celebration at its HQ on After a brief talk by John ryan, Hanovia’s our commitment to developing and growing in November 2014, which was attended the managing Director, about Hanovia’s long his - relationships with our existing customers.” mayor of Slough, Shafiq chaudhry, rob tory – and looking ahead to the next 10 The contract extends a long standing rela - Anderson, the Leader of Slough Borough years – visitors had a short factory tour tionship between the two companies which council, representatives from SEGrO (which which was followed by a cake-cutting cere - has seen Fowler Welch provide storage and runs Slough Trading Estate), journalists and mony and lunch. distribution services on cott products for several years. Fowler Welch will manage the Nelson post manufacturing supply chain Pentair Kenya from collection through to storage and delivery to retail distribution centres. office opens Nick continued: “We have a strong ethos of listening to our customers, responding to their needs and delivering the most efficient PENTAIr has opened a new regional office service that will help them meet their busi - in Nairobi, Kenya. The company, a global ness goals. The contract really demonstrates water, fluid, thermal management and equip - the diversity of our offering across all stages ment protection partner, delivers industry of warehousing and distribution.” leading products, services and solutions. The Stuart Keith, Third Party Logistics con - new regional office, located in Nairobi’s main tracts manager at cott said: “We are looking business district Westlands, will enable Pen - for a logistics partner that supports our con - tair to provide exceptional customer service tinued growth of business by moving finished in the East African market through local goods from our local manufacturing facilities, presence. to consolidate and deliver them to specific “With the rapid growth in the African customers. middle class, there is a greater demand for “Our experience of working with Fowler Emannuel Rurema, Director Business local processing than ever before,” said Olaf Welch and its ability to offer a day-one-for- Development for Africa for Pentair, which has müller, Vice President, Pentair Food & Bever - day-two service, operating 365/24/7, offers opened an office in Nairobi. age Process Solutions. “This new office cott a fast moving, responsive supply chain allows us to provide local customer support network. This allows the company to max - and service, as well as provide customers rurema. “The new Kenya office will bring imise manufacturing efficiency whilst meeting access to Pentair’s diverse portfolio of prod - Pentair’s products, solutions and services our service demands.” ucts, solutions and services from all of its closer to the regional customer base and businesses.” pave the way for future sales and service Pentair’s Nairobi, Kenya office is headed efforts in the African markets, which is in by Emmanuel rurema, Director Business line with Pentair’s overall growth strategy.” Development for Africa, who brings an The Nairobi office will also serve as a excellent knowledge of the market and cus - centralised hub for Pentair’s community out - tomer needs. rurema joined Pentair’s Kenya reach efforts in Eastern Africa. Pentair is Team from Pentair Haffmans, a leading working with groups including The Nature provider of quality control equipment and conservancy, Action Against Hunger and carbon dioxide systems for the brewing, soft Shining Hope for communities to bring sus - Supply chain specialist Fowler Welch has won a drink, wine, bioethanol, and biogas industries. tainable access to safe drinking water, sanita - new UK contract with global carbonated drinks “We see great potential in the African tion and hygiene to communities throughout manufacturer Cott. markets now and in the future,” said the region.

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44 PRoCESSInG Soft Drinks Internationa l – December 2014/January 2015 Locked in safety Krones wins app Award SmITH Flow control’s ImL lock is a safety device that prevents injury or product loss in the food and beverage processing indus - IN late November, at the sps ipc drives tries. Specifically designed to replace an actu - 2014 trade fair in Nuremberg, the trade ator mounting kit, it locks the actuator in a medium ‘elektrotechnik’ chose for the third desired position, both remotely and locally. time the best corporate apps in the field of Under normal conditions in the food and automation. For the first time, the “automa - beverage industries, actuated valves respond tion app award” was presented in four cate - to process commands in a largely auto - gories: corporate, catalogue, Engineering mated, predetermined way. During planned and Production. Timo Pronold (2nd from right), Product maintenance or clean-in-place, however, the In the Production category, the mobile Management Usability Engineering, and Stefan system managing the valves may still need to Line Assistant app from Krones AG, Neu - Schmidt (2nd from left), Automation System be live while work is carried out. It may traubling, Germany, came out the unequivo - Architecture, accepted the Automation app therefore be necessary that a valve is delib - cal winner. In the laudation for the winner, it Award 2014 for the Production category from erately held, so even if a remote signal was emphasised that the jury had seldom the trade medium ‘elektrotechnik’ on behalf of requests the valve to change position, it will been so unanimous as with the mobile Line the Krones development team who created the remain in a locked condition to enable work Assistant app from Krones. It provides line “Mobile Line Assistant” app. to be done safely. personnel with what is practically an expert The ImL Lock covers F05 to F16 ISO system ‘always to hand’ in their pockets. The 5211 actuator mounting dimensions and can operator gets his malfunction messages as a The “mobile Line Assistant” app from Kro - be operated up to a maximum torque of tailored selection precisely matched to his nes supports the line’s personnel in per - 1500Nm. actual needs. Nor does the logic leave him forming their daily remits at bottling or Smith Flow control is a British company alone with this problem; it gives him proac - canning plants. Thanks to a clear informa - specialising in mechanical valve control tively relevant contents for solving it. tional structure, all the activities involved are equipment. This includes procedural control The apps were rated against the criteria promptly presented in an easy-read using mechanical valve interlocks and activity of benefits, usability, and the originality of the overview. rigorous reduction to relevant management systems, EasiDrive portable idea. Besides the verdict of the five-strong contents, plus a clear, state-of-the-art design valve actuators, FlexiDrive mechanical valve jury, online voting at elektrotechnik.de and language on the level of the user interface, linkage systems for remote and/or simultane - user ratings in the app store also played a help the operators to identify problems ous valve operation and TorkDrive, torque significant role. swiftly even in stressful situations. limiting device for the effective operation of valves. new trucks for Linde

LEADING global industrial truck manufac - turer Linde material Handling has launched four new models to its extensive portfolio of reach trucks, aimed at the food and bev - erage sector. The new B range reach trucks are specifically designed for light to medium duty applications and have been created for reaching stock stored on high shelving units in warehouses. Smith Flow Control’s IML lock is designed to The Linde r10B to r16B models can lift prevent injury or product loss during loads between 1.0 to 1.6 tonnes and production. include a wide viewing window through a narrow profile lift mast to ensure maximum Linde has introduced four new reach trucks for visibility when handling stock in awkward to the food and beverage industry. reach places. In brief… The trucks have a height-adjustable oper - said: “Around half of all reach trucks are ator seat and the added benefit of being used for work at lifting heights of up to l The German VDmA Food Processing able to accelerate to 11 km/h with and eight metres. With the new entry level and Packaging machinery Association without load, which the more powerful models, Linde is offering a cost effective has launched its new website: www.tec4peo - models are unable to do. alternative to the Performance variant of ple.com Here customers will find the right The series equipment also includes the reach truck for applications that do not supplier for their machines for the produc - important safety functions such as Linde constantly demand a high level of handling tion and packaging of food, beverages, cos - curve Assist, which adapts the driving performance." metics and drugs as well as non-food speed proportionally around bends, as well The trucks batteries range from 360 to packaging. Apart from a detailed manufactur - as a total of four completely independent 620 ampere hours (Ah) and equipment ers’ directory the website will offer informa - braking systems and lift height display above options include an integrated side shift, the tion on technologies, trends and the free lift. panoramic armoured glass roof or the developments with just a few clicks. A Alexander Schmidt, International Head of BlueSpot optical warning unit to ensure library, publications and links complete the Product marketing for reach Trucks and maximum safety and comfort for the oper - comprehensive range of services. Tow Tractors at Linde material Handling, ator within the warehouse environment. Soft Drinks Internationa l – December 2014/January 2015 DEVELoPMEnTS 45

bottles at the same time. Agr’s Pilot Profiler system with m-rule affords bottle manufacturers the means to non-destructively monitor bottle production Packaging on a continuous basis for changes in bottle performance characteristics, including shelf Lightweighting life performance. The Pilot Profiler system, installed within the blowmolder, precisely challenges measures material distribution, and any changes thereof, on every bottle produced. addressed Wall thickness data captured by the system is automatically entered into the m-rule model. From this data, shelf life performance THErE are many well-known benefits and is continuously calculated and presented for savings associated with PET bottle light - individual bottles or user-defined subgroups. weighting efforts. Along with the benefits To take the bottle management process there are some associated challenges, espe - one step further, full closed-loop control can Agr International recently introduced a new cially with regard to bottle processing and be achieved by adding Agr’s Process Pilot capability for its Pilot Profiler which can now field performance. These are most evident in automated blowmolder control system monitor shelf life for CO or water loss at the the shelf life performance qualities related to 2 option to the Pilot Profiler. This option uses point of production. cO 2 and water loss. the detailed thickness information captured To address these issues, Agr International by the Pilot Profiler and automatically per - recently introduced a new capability for its parameters to maximise the shelf life of forms blowmolder adjustments to manage Pilot Profiler in-the-blowmolder thickness containers in production. and maintain container material distribution management system. In addition to the pre - This new feature is the result of the com - at a specified thickness to within ~0.01mm. cision material distribution control for PET bination of two proven products: Agr’s Pilot This is accomplished by continuously moni - bottles, the Pilot Profiler system can now Profiler thickness management system and toring every bottle for material distribution, monitor shelf life for cO 2 or water loss at the m-rule container Performance model. analysing minute changes and adjusting the the point of production by incorporating a These components have been integrated to blowmolder controls to maintain pre-defined version of the m-rule container perform - provide an in-line tool that can not only distribution levels. Unlike operator adjust - ance model. This provides plant managers effectively monitor material distribution to a ments, the Process Pilot system can adjust with a continuous status of the predicted very fine degree as needed for the success - one or all of the blowmolder controls simul - shelf life performance as well as the capabil - ful production of ultralight bottles, but also taneously to achieve the best possible mate - ity to proactively manage critical bottle monitor the shelf life performance of those rial distribution.

Best of both age company to communicate the benefits of FreshSAFE PET Plasmax technology worlds – glass directly to consumers under the term cAmPET, the Turkish equivalent of lined PET GlassPET in a very impressive, easy-to- remember, and strategically sophisticated way. An initial one-week TV campaign in BASED in Adana in the southern part of which the Doganay company deliberately the country, Doganay Gida is one of the did not appear, merely showed how difficult leading manufacturers of fruit and vegetable it sometimes is for consumers to decide drinks in Turkey. Doganay Gida recently between the glass and the PET bottle. In a ordered three KHS aseptic lines at once. second likewise one-week broadcast, the Two of the three lines are already run - TV commercial intimated that it is no ning, and the third will go into operation longer necessary to make the difficult before the beginning of the 2015 season. choice between glass and PET now that The special feature of all three lines is that what is known as the glass/PET bottle is each is equipped with an InnoPET Plasmax. available. It wasn't revealed until the third This machine coats the insides of all PET week that the glass/PET bottles contain bottles with an ultra-thin layer of silicon Doganay Gida's Limonata product. oxide – pure glass. This coating provides Parallel to this TV commercial Doganay the best possible quality protection for bot - Gida placed the film clips on YouTube. tled beverages by specifically preventing the Within only a few weeks the company had exchange of substances such as carbon already chalked up more 250,000 views. dioxide, oxygen, and flavourings between In addition to Limonata, Doganay Gida the product and the packaging and environ - produces many other non-alcoholic bever - Turkish beverage producer Doganay Gida has ment. This increases shelf life, making it ages. The sales volume in 2013 totalled adopted KHS’s InnoPET Plasmex technology possible to store products safely for longer about 40 million litres. The company's flag - which coats the inside of PET bottles with a periods. A decisive aspect with regard to ship product, ahead of Limonata is Salgam, layer of glass. sustainability is that these coated PET bot - a vegetable drink made from the juice of tles can be fully recycled. fermented red turnips. Doganay Gida's mar - According to rafet Doganay, who owns was founded. The KHS aseptic lines ket share of the Salgam consumption in the company jointly with his brother remzi equipped with integrated Plasmax technol - Turkey is currently close to 95%. The com - Doganay and who is responsible for sales ogy aid us in realising this policy in every pany also distributes its products beyond and marketing, “Doganay Gida has pursued respect.” Turkey's border and is active in more than a strict quality policy since the company Doganay Gida is the world's first bever - 30 countries on all continents. 46 PACKAGInG Soft Drinks Internationa l – December 2014/January 2015

Seamless container barcode scanner with laser scan engine that reads both 1D and 2D barcodes. handling The r-250 applies full sleeve shrink labels and tamper evident sleeves at speeds of 50 to 300 containers per minute. A tool-less PDc International corporation has intro - changeover feature and menu-driven param - duced the r-250 cOEr Evolution Shrink eters on the touch screen allow mandrels, Labeller, which quickly orients round and feed screws, and other change parts to be non-round containers, and precisely aligns switched out quickly. graphics for maximum visual impact. containers can be filled or empty, and vir - By integrating a third party container han - tually any size or shape. PVc, PETG, OPS dler and close-coupling it with the PDc r- and PLA labels, in gauges as thin as 30 to 40 250 applicator, a single machine system is micron are all compatible. Systems can be created that provides seamless container built with optional modules for vertical and handling from orientation through labelling. horizontal perforations (important for con - After sleeving, the container travels through sumer tamper evidence), and date coding. The R-250 from PDC applies full sleeve shrink a PDc shrink tunnel system to complete the Two options that are particularly beneficial labels and tamper evident sleeves at speeds of shrinking of the sleeve labels. for continuous production environments are 50 to 300 containers per minute. The r-250 Evolution is a robust system, a zero-downtime, splice-on-the-fly accumula - built for continuous use. The r-250 is distinc - tor that allows roll changes without halting tive in that it uses PDc’s proprietary blade ning knife configurations used in conven - production, and a second unwind reel. An assembly. Engineered as a longer-lived alter - tional sleeving systems. articulating splice table for precise roll and native to ‘spinning knives’, this proprietary The r-250 is controlled with an Allen- splicing, also conveyors and shrink tunnels, cutting solution lasts months, not days, and is Bradley compactLogix PLc, Touch Screen either dry heat or steam, can be supplied as a formidable alternative to the fragile spin - and Servos. Among the r-250’s options is a part of an r-250 system. Vitaqua completes mega-plant

GUArANTEED quality standards, outstand - ing productivity, and optimisation of energy consumption are the three key characteristics of Sacmi’s continuous compression mould - ing (ccm) solutions for caps production that German bottler Vitaqua decided were vital to the completion of its mega-plant at Breuna, in the Kassel region in Germany. motivated by a need to bring cap manu - facturing under internal control – to set up personalised solutions that meet their spe - Sacmi’s Continuous Compression Moulding solutions for caps production has been installed at cific manufacturing requirements – the Ger - German bottler Vitaqua. man company soon identified Sacmi’s complete line as the perfect tool with which to achieve its goals. repeatability of the cap that makes the differ - by Sacmi technology, with colour change time The five installed lines manufacture caps ence. “Sacmi technology, used in conjunction in less than 10 minutes and minimisation of with a diameter of 28mm (standard 1881) with the correct master batch, minimises associated waste material, meets another key and a weight of about 2g, with output rates waste and gives the line excellent overall need: solutions flexibility – shared by all the per line of approximately 1,500 pieces/min. efficiency: on the basis of random testing world’s major bottling players. Successful testing of the first production line performed on a 10-hour production run, showed that Sacmi compression technology 900.000 caps were produced and only 35 provided the ideal solution in terms of both faulty ones rejected,” reported Juelg. competitiveness and cost benefit ratios: “Average cap weight is remarkably consis - In brief… Vitaqua’s technical staff were so impressed tent. In the bottling line, since the caps pro - l that they quickly confirmed the purchase of duction equipment has gone online, the Private Equity firm Onex has agreed to four further manufacturing lines. percentage of bottles with caps incorrectly acquire SIG combibloc Group. On Sunday, reinhold Juelg, r&D manager at Vitaqua, applied due to dimensional variations has November 23, 2014 the contract between commented, “The advantages associated dropped from up to 0.5% to below 0.02%. the rank Group and Onex corporation was with this technology, compared to injection, That was one of the decisive criteria,” said signed. The takeover is anticipated to for - allow us to work at lower extrusion temper - Juelg. mally close in the first quarter of 2015, sub - atures with significant energy savings.” For Thanks also to the customer’s faith in the ject to customary conditions and regulatory Vitaqua, that advantage is enhanced by the project, great results have been achieved in approvals. fact that water cooling flow rate tempera - terms of feedback and availability: since the Onex corporation is a private equity ture is in the range of 20-25°c, meaning, installation of the caps production lines the investment firm. It is a publicly traded com - according to Juelg, that, “The water in the number of complaints received from all the pany controlled by its founder Gerry circuit only needs cooling in the summer three German plants belonging to the Bever - Schwartz, who serves as chairman and months.” age Group since start-up in march 2013 was cEO. Founded in 1984, Onex is headquar - In the opinion of the German technicians reduced to zero. tered in Toronto, canada, with offices in it is also – and above all – the dimensional The enhanced output flexibility provided New York and London. Soft Drinks Internationa l – December 2014/January 2015 PACKAGInG 47 Carton delivers Award for closure last drop EcOLEAN’S new reclosing device SnapQuick has been awarded the Nordic THE Pure-Pak Sense carton is the latest inno - packaging award Scanstar 2014. The award vation from Elopak’s continuous research and recognises outstanding packaging products development. It is a result of thorough market from all five Nordic countries. research and analysis, internal workshops According to the Scanstar prize jury, across Elopak’s technical, design and develop - SnapQuick is ‘A smart, new closing feature ment departments. for what already is a successful, award win - reflecting the global trend to combat food ning packaging product.” Furthermore, the waste, the Pure-Pak Sense carton features jury also stated: “The solution is functional, new easy-to-fold lines. The feature enables combined with minimal material consump - consumers to fold the carton and squeeze tion. Smart and simple – well done!’ out more of the product from the pack “The Scanstar award proves that our ded - Ecolean’s SnapQuick closure won the Scanstar which is ideal for high viscosity products. The ication to innovation and smart packaging 2014 award. easy to fold lines also enable convenient flat - solutions is recognised by the industry, says tening of the empty carton reducing volume Peter L Nilsson, cEO at Ecolean. “Awards in waste or recycling facilities. like this only motivate us harder. We are ing the functionality. Once the package is The carton features an arched top fin with determined to continuously introduce new opened, it can be easily closed by just folding a print option that provides a tool for better solutions that use considerably less raw the top and giving it a light pinch. The reclos - range navigation and enhanced communica - material than all other packaging solutions ing device is made from PET and adds just tion of promotional messages. available on the market”, 0.5g to the total package weight, which is The rounded smooth front of the carton The SnapQuick reclosing device is inte - substantially less compared to conventional provides a seamless print area and a new grated into the package without compromis - reclosing devices such as screw caps. form and shape. This carton both looks and feels different with an embossed ‘first touch’ zone on the top sides of the pack giving con - Radnor Hills favour of PET with more than half of its pro - sumers a new tactile experience with better duction in own label, dealing with all the handling. chooses Krones major retailers for their ranges of mixers, soft “Today a carton has to be more than just drinks and waters. It is Watkins plans to fur - a generic package for liquid food,” explains Dr. ther develop products under the Heartsease christoph Schönig, Elopak’s Director Global THE Powys, UK, based Water and Soft Drinks Farm range of super premium soft drinks. marketing. “Packaging is an important ele - bottler, radnor Hills has invested in a new Exports are now beginning to play an impor - ment of the marketing mix for our customers Kosme blowfill line supplied by Krones UK, tant part of the sales mix with product going and as such it must enable business growth. this follows on from the installation of a Kro - as far as malaysia and . Therefore, Elopak’s goal is to consistently nes contiform blowmoulder and Krones Space for the new line was at a premium improve its packaging solutions to meet cur - contiroll a year earlier. so options for the choice of blowfill technol - rent needs in terms of appearance and func - radnor Hills started in the water industry ogy were limited. The decision was made to tionality, as well as cost and flexibility.” in 1991, filling cups for the airline industry. This go for a Kosme KSB8r 8 cavity blowmoulder Elopak has developed its latest carton to was followed a year later with a contract electronically blocked to the Kosme Barifill Fc be a cost-efficient and flexible option running from macDonald’s for its lidded range of soft filler. The Krones contract also included bottle on existing filling lines with a minimal invest - drinks. conveyor, Kosme pack conveyor and fill level ment in a retrofit kit. Products can currently It was in 1995 that William Watkins, the inspection. A Krones contiroll 600-15 labeller be filled in 1 litre Pure-Pak Sense cartons owner of radnor Hills decided to get into is in the line together with an existing Kosme with a 500ml carton size available from early bottling and purchased a second-hand filling labeller. Krones also supplied a checkmat 752 2015. line, the first new line was installed in 2001 E inspection system and an Atlanta shrink and the latest installation now brings the total wrapper that can pack film only, pad or tray number of lines to six. and film depending on customer require - Watkins commented, “A great deal has ments. The line is able to fill, 330, 424, 500ml happened not only to my company but the and 1 litre at 15,000 bottles per hour based soft drinks industry in general which has on the 1 litre bottles. transformed the way I now view investment mark Heath, Sales Director at Krones UK in my plant. One of the main drivers has commented, “For this second line William been the change in legislation regarding soft Watkins wanted a filler capable of filling high drinks in schools, I am very proud of the fact juice products, which were prone to fobbing, that we now supply nationally to schools with the Kosme Blowfill technology alleviates this our range of radnor Fruits, Fizz and Fruit issue.” cola. They are all preservative free an essen - tial requirement to meet School Food legisla - tion. As our business has increased we will be turning over in excess of £25 million this year, we have moved from being supplied with blown bottles to now blowing our own on the two Krones lines. At some stage shortly I will be investing in further blowing equipment which will increase the capacity of the existing lines and significantly help reduce the carbon Elopak’s Pure-Pak Sense carton is easy to fold footprint of the plant.” UK soft drinks producer Radnor Hills has for recycling. currently radnor has a split of 90:10 in installed a second Kosme blowmoulder. 48 GREEn ISSuES Soft Drinks Internationa l – December 2014/January 2015 unilever supports Environment ‘green-preneurship’ IN South Africa, Unilever has partnered ‘World first’ for with the Wildlands conservation Trust to provide nutrition and hygiene packs to renewables ‘green-preneurs’. This is being carried out as part of Unilever’s broader Sustainable Living plan which includes halving its environmen - FINNISH dairy producer Valio is the first tal impact and increasing positive social company in the world to sell products to impact. consumers in carton packaging made The Wildlands conservation Trust is a entirely from plant-based materials, according non-profit organisation that promotes to Tetra Pak, which supplied the cartons. ‘green-preneurship’ by enabling disadvan - consumers are able to buy these packages taged communities to collect recyclable at retail shops in Finland from mid-January waste and grow trees which they then 2015. barter for livelihood support items such as Tetra Pak’s Tetra Rex Bio-based cartons made The package, Tetra rex Bio-based, is man - groceries, bicycles, water tanks, building totally from plant-based materials are being ufactured solely from a combination of plas - materials and school fees. trialled by Valio in Finland. tics derived from plants and paperboard. It Under the partnership, Unilever is supply - marks a world first, and signals an important ing Wildlands with health and hygiene packs milestone in Tetra Pak’s long-stated commit - Valio. which ‘green-preneurs’ can acquire by bar - ment to drive ever-stronger environmental The products will be available in 1 litre tering collected waste. performance across all parts of its portfolio capacity Tetra rex Bio-based packages, with “Wildlands do not hand out livelihood and operations. a Twistcap OSO 34 opening. They will be support items,” explains the organisation’s Valio will trial the package with Valio Eila produced at Valio’s Jyväskylä dairy in Finland, chief Executive, Andrew Venter. “We pro - lactose-free semi-skimmed milk drink in using a standard Tetra Pak Tr/28 filling mote entrepreneurship with our barter- retail outlets across Finland until mid-march, machine. reward model based on national greening and will then use feedback from consumers In Tetra rex Bio-based cartons, the low activities. When partners like Unilever come to decide whether to adopt the cartons density polyethylene used to create the lam - forward with items that can add value to more broadly across its chilled product inate film for the packaging material and the the lives of our hard-working ‘green-pre - range. neck of the opening, together with the high neurs’ we are extremely appreciative and “Valio is committed to increasing the density polyethylene used for the cap, are all grateful.” share of renewable resources in its packag - derived from sugar cane. These plastics, like Unilever plans to expand the project, ing material. We share a common vision of the Forest Stewardship council (FSc) certi - with members of the innovation and environmental responsibility fied paperboard, are traceable to their ori - Unilever Future Lead - with Tetra Pak and we are proud to be the gins. ers Programme training first in the world to make our products The Tetra rex fully renewable package recipients on optimum available in a fully renewable carton pack - can be identified by the words ‘Bio-based’ use of the health and age,” says Elli Siltala, marketing Director at printed on the gable of the package. hygiene supplies.

RAIn gains pace in ment and job creation. “As a business, we’re committed to creat - Ethiopia ing public value and helping our communi - ties overcome development challenges,” said muhtar Kent, chairman and chief Executive THE coca-cola Foundation and World of The coca-cola company. “In Africa, we Vision Ethiopia are making good progress believe we can do more to source agricul - with a further project undertaken as part of tural ingredients locally, with significant sup - the wide-ranging rAIN venture. ply potential that’s underdeveloped and rAIN – replenish Africa Initiative, pro - under-utilised. Tapping this potential could moted also as ‘Water for Africa’ – is a far- accelerate the growth of our business and reaching operation which has seen Africa’s emerging economies, making our The Coca-Cola Company is helping to provide coca-cola link with a number of other supply chains more cost effective and clean water in Africa. organisations to undertake more than 40 enabling sub-Saharan Africa to supply more projects so far in 25 or so countries. ingredients to growing markets in Africa.” The latest Ethiopian project got under lion citizens do not have access to an Another initiative to gain funding is way in April and has recently built up improved water supply and around 79% Source Africa, again undertaken in co-oper - momentum. It involves drilling a series of lack access to basic sanitation. ation with NGOs. This will initially focus on wells in the Alamata, Tsa’eda and Wukro dis - During the US-Africa Leaders’ Summit sustainable mango and tea production in tricts of the Tigray region. It follows several held in Washington Dc in August, The Kenya; citrus, mango and pineapple produc - other projects in Ethiopia to deliver clean coca-cola company and its African bottling tion in Nigeria; and mango in malawi. and safe water to rural communities. partners committed to a further US$5 bil - Longer term it could expand to Ethiopia, While rAIN embraces much of Africa, lion investment in Africa, taking 2010/2020 Senegal, Tanzania and mozambique. Ethiopia is a key target because of its status funding to more than US$17 billion. This as one of the world’s lowest in levels of new funding will include significant extra safe water and sanitation coverage. It is esti - input to rAIN and other environmental www.softdrinksinternational.com mated that some 66% of Ethiopia’s 83 mil - programmes as well as production enhance - Soft Drinks Internationa l – December 2014/January 2015 GREEn ISSuES 49

RECouP meets pointed to figures made available by the Envi - ronment Agency, suggesting that of the esti - mated £28 million was received for plastics THE rEcOUP Plastics recycling conference PrNs in 2013, very little was allocated and AGm 2014 took place recently in Peter - towards communications despite initiatives borough in the UK with over 250 delegates such as pledge4plastics being seen as critical in attendance. Leading industry and govern - to increasing household plastic recycling levels. ment speakers shared their knowledge and He identified that the rEcOUP annual sur - experiences, with delegates making the most vey due out soon is likely to report house - of the chance to network across different hold plastic packaging collection levels in the sectors and discuss the future for plastics region of 475kt for 2013 with further gains in recycling. the number of pot and tray collections and Dr Helmut maurer from the European modest increases in bottle collections. It was commission provided the keynote presenta - also noted that the design for recyclability tion, putting plastic recycling into the context guidance would also be updated and re- Stuart Foster, RECOUP CEO (left); and Dr of circular economy and the EU approach to issued before the end of the year. Helmut Maurer, European Commission. life cycle thinking. Other attractions during the day included He outlined the recent European commis - demonstration 3D printers running with recy - sion proposals and reflected that maybe A video address from Defra resource cled polymer, and the news that rEcOUP more attention should be on plastic as a spe - minister Dan rogerson confirmed that he is mascots which had been used very success - cific waste stream. He also questioned passionate about the challenge and opportu - fully for campaigns over the past 15 years whether resources should really be addressed nity to deliver a step change in the recycling have now been recycled into picnic benches through waste policy, and indicated that a of plastics, and his support of rEcOUP and and bin liners by BPI Plc, which was the main rethink could be needed for the development the plastic supply and recycling chain in its sponsor of this year’s conference. of separate resource policies. He noted that ongoing work. He also confirmed government Foster commented that this conference too much plastic is sent to landfill which and public body commitment to work with demonstrated again that “rEcOUP can help could be used and recycled, and concluded the plastics industry to achieve recycling tar - bring together so many relevant organisations that plastic is an ideal material to demon - gets and realise a genuinely resource efficient together to discuss the present and future of strate that it is possible and profitable to economy. plastics recycling,” and urged more organisa - move towards a circular economy model. rEcOUP’s chief Executive Stuart Foster tions to consider supporting rEcOUP.

CCE report graduates across Europe, and was launched (57%) will be more important indicators of in London at the Future for Sustainability business success in the years to come. published Summit: Enhancing the Value of Business – a The two groups also differ in opinion joint initiative between ccE and The Finan - about the barriers to businesses combining cial Times . The Summit brings together cur - social purpose with profit. Two-thirds of ArOUND nine in 10 current cEOs and rent and future business leaders to explore cEOs (66%) view external factors such as future business leaders believe businesses the challenges of prioritising purpose and government and regulation as the main bar - should have a social purpose. But while 86% sustainability to create the optimum value rier, while the majority of future leaders cite of current leaders think businesses are for business and society. internal factors, such as current management already putting this into practice, just a fifth of The research indicates that both current attitudes (55%). the younger generation agrees they are doing and future leaders agree that a business’s “Forward-looking organisations are already so – showing a clear gap between the views profit and the ability to provide shareholder focusing on how to balance profit and pur - of today’s cEOs and the next generation. value are the best barometers of business pose, and there is clearly a growing expecta - These results are part of a new study success today. However, the groups disagree tion on businesses to do this,” said John F. published today by coca-cola Enterprises on how that may change in the future. Brock, chairman and cEO of ccE. “Today’s (ccE) – which manufactures, distributes and While the overwhelming majority of current leaders play an essential role in integrating markets coca-cola products in Western cEOs feel that profitability and shareholder environmental and social issues into strategic Europe – in partnership with cranfield’s value will remain key in the future (94% and decision making, but future generations have Doughty centre for corporate responsibil - 88%, respectively), the findings suggest future even higher expectations of business. It’s ity and The Financial Times ’ FT remark (FT). leaders have higher expectations of the role clear that social and environmental purpose The study, Combining Profit and Purpose is business should play, claiming that societal will increase in importance in the years to based on the views of 50 cEOs and almost and environmental impact (80%), innovation come, and that collaborative innovation is 150 mBA and mSc students and recent (61%) and development of future talent the key to unlocking success.” 50 PEoPLE Soft Drinks Internationa l – December 2014/January 2015

Frutarom Switzerland Ltd Health Business Unit has appointed Dr Matthias H. Kreuter as its new Global chief Scientific Officer (cSO), effective 1 January 2015. He returns Human resources to Frutarom after performing a wide range of leadership responsibilities, primarily in APPOINTMENTS phyto-pharmaceuticals, phytochemical prod - uct development and r&D. Archer Daniels midland company has Enderson Guimaraes , currently cEO, Pep - announced that Juan R. Luciano has been sico Europe, has been named EVP, Global named the company’s next chief Executive categories and Operations, Pepsico. He will Officer, effective 1 January 2015. He was also be responsible for overseeing the company's elected to the company’s board of directors, Global Beverage, Global Snacks and Global effective immediately. Luciano currently Nutrition Groups; its Business & Information serves as President and chief Operating Solutions function; Global Procurement; Pro - Officer responsible for leading and running ductivity; Supply chain; and corporate Strat - the company’s global operations. egy. SkyPeople Fruit Juice, a producer of fruit Ramon Laguarta , currently President, juice concentrates, fruit juice beverages and Developing & Emerging markets, Pepsico other fruit-related products, reports that its Europe, has been named cEO, Pepsico Board of Directors has approved the Europe. He will be responsible for oversee - appointment of Yongke Xue , currently chair - ing the company's food and beverage busi - man of the Board of the company, to also ness across Europe and food business in serve as chief Executive Officer. Xue Sub-Saharan Africa. replaces Hongke Xue, who has resigned Both Guimaraes and Laguarta will report Clockwise from top left: Enderson Guimaraes, from his position as the company's chief to Pepsico chairman and cEO Indra Nooyi. Ramon Laguarta, Dr Matthias H. Kreuter and Executive Officer. Pepsico’s Board of Directors has also Juan R. Luciano. Tate & Lyle PLc has announced that Paul elected William R. Johnson , the retired Forman has been appointed as a Non-Exec - chairman, President and chief Executive system. utive Director and a member of the Audit, Officer of H.J. Heinz company, and an Advi - Hamilton is currently Kent’s Executive remuneration and Nominations committees sory Partner of Trian Fund management, to Assistant, a role she has held since 2011. with effect from 1 January 2015. the Pepsico Board, effective 23 march 2015. Prior to this role, she was President of the Tata Global Beverages has announced that Johnson will also be included in the com - Global Wal-mart Group, responsible for Sushant Dash will be taking charge as pany's slate of nominees for election to the leading the company's relationship with regional President – India effective immedi - Board at the 2015 Annual meeting of Share - Wal-mart Stores around the world. ately, based out of Bangalore. He takes over holders. The chief customer role was previously from Sanjiv Sarin, who is moving as cEO The coca-cola company has named Julie led by J. Alexander (Sandy) M. Douglas Jr, in designate to Tata coffee Ltd. Hamilton as its chief customer and com - addition to his position as President of The company also announced that mercial Leadership Officer. Hamilton will coca-cola North America. Vikram Grover will be taking charge as report directly to chairman and cEO The company also announced that Susan Deputy Head of TGB’s water business, with muhtar Kent. She will work closely with and Gambardella will assume the role of Execu - immediate effect, based out of mumbai. In support the company’s global customer tive Assistant to Kent. Gambardella is cur - addition, Grover will have overall responsibil - partners while building commercial strategies rently Vice-President of the Wendy’s Global ity for TGB’s businesses in Pakistan and and customer capabilities across the global Account Team for coca-cola refreshments. Bangladesh.

Partnership to Job creation • Optimism is soaring in the sector – 98% per cent of businesses expect to grow develop skills over the next five years; Lloyds Bank has commissioned research that • The majority plan to take active steps has revealed English food & drink manufac - to grow by developing new products (77%), THE UK government has announced sup - turers plan to create tens of thousands of entering new markets (70%) and creating port for a new partnership between new jobs over the next five years. new jobs (70%); and; employers and trade bodies to develop food The key finding of the report, Global Ambi - • more than three-quarters (76 per cent) and drink manufacturing skills in England. tions, are: of firms will target new markets in Western The new Industry Skills Partnership will • 66,942 new jobs to be created in Eng - Europe, with more than half (54%) focusing bring together organisations from across the land over the next five years; on the Far East and Asia. food and drink sector in a drive to boost David Richardson, skills and improve the quality and relevance Regional Director of training. The partnership will place Skills minister Nick Boles and head of employers firmly in the driving seat when it said: “Food and drink pro - manufacturing, comes to developing the workforce of the cessing now employs mid markets, at future and driving growth. more than 300,000 peo - Lloyds Banking The Industry Skills Partnership will see ple in England alone. This new partnership Group, who is leading businesses, including Britvic, working will allow the industry to develop the skills quoted in the in collaboration with trade groups and retail - and talent it needs to grow and compete on release. ers. The funding follows a successful bid by the global stage. We are committed to put - the industry as part of the Government’s ting employers in the driving seat when it Employer Ownership of Skills initiative. comes to skills so they can address the spe - Announcing the Government’s support, cific challenges facing their businesses.” The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

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these ambitions from public interest – by than he has a legitimate right to demand 100 Years Ago reason of the overwhelming volume of for the money he has paid. emotion and anxiety born of the war. There is really thus no excuse for the From the Mineral Water ‘giant’. He is out-of-date in an era of saga - Trade Journal of The unnecessary ‘giant’ bottle cious trading. He is worse – he is the par - An admirable temper of revolt against the ent of a mischievous and libellous January 1915 giant bottle has had an effective expres - misconception in regard to our trade, and sion in the Birmingham area. Why we in regard to the value and cost of produc - should continue to compel the public to tion of our beverages. What 1915 may mean to our trade receive their beverages in larger quanti - There are many problems confronting the ties than that public desires – we believe Soldier and a missing horse trade and the country – problems eco - this to be the actual fact in connection Bernard Foster, driver, Royal Field nomic and Parliamentary – which would with these giant bottles – is one of those Artillery, who belongs to Longton, was at once demand earnest and immediate trade mysteries which perturb and exas - charged with stealing a mare, valued at consideration were it not for the more perate the manufacturer possessed by a £20, the property of Messrs. Smith & Son, tragic issues compelling undivided and wisely selfish anxiety for his own inter - aerated water manufacturers of centred attention. How far will the war est. Of course, it must be recognised that Tamworth, on 24th August. Mr. Sydney deflect the activity of the Parliamentarian there is a type of customer who is attract - H. Smith explained that the accused was and the reformer from our trade and the ed by size – aye, by the size even when formerly in their employ as a dray sales - problems in which we are directly inter - divorced from quality. Avarice will never man, and had charge of the mare. On ested? Let us not forget that the drama of be eradicated from the human tempera - returning from his round on 24th August, the European conflict has not induced the ment. We believe, however, that the big he took the mare out of the dray, and abandonment of the ambitions of the bottle contains more than the customer started to take it to a field. This was the politicians who would make Parliament, ordinarily wants, that to that extent it is a last they saw of the animal. A police- or rather the State, a more direct influence waste of that which should have a mone - sergeant said that when he arrested the in the administration of our factories, in tary value, and that even when it is not accused he said he did not remember the character of our beverages, and in the more than the customer desires it is more anything about the alleged offence. The method of our trading. This drama has accused was committed for trial at the only for the moment served to conceal Quarter Sessions. Sourced from the SDI archive

critical production stages, while a public 50 Years Ago address system with 13 outlets enables an operator to contact a mechanic within From the Soft Drinks seconds and so expedite any needed Trade Journal of repairs. The air conditioned syrup room is January 1965 equipped with push button controls and overall, the plant employs only 56 people. According to Mr. Higgin, the new facil - Deposit charges ity affords more efficient scheduling of A report on deposit charges on bottles and bottling operations and reduced mainte - cases recently presented to the Council of nance and down time, in addition to pro - the Brewers’ Society by its Brewing viding greater capacity. The plant handles Materials Committee will be of interest to all bottling operations for the company many soft drinks manufacturers. which distributes RC Cola, Diet-Rite Cola The Committee had had before them a and Par-T-Pak in Los Angeles and Orange summary of the deposits now being counties. charged throughout the country. The Committee had recommended three years Five times faster ago that members should standardise A Unipulse liquid dispensing system sup - their charges at 3s on small and large bot - plied by Parkinson Cowan Measurement tles and 6s on flagons. There was now Automation in soft drink bottling has enabled Manbre Sugars Ltd to reduce almost complete uniformity on small and ‘The last word in automation and modern batch missing time from an average of five large bottles, but in the case of flagons, a operation in the franchised bottling hours to under an hour. number of members still charged 3s per industry’ is how Will Higgin, president of The system at Manbre Sugars Ltd com - dozen although the majority charged 6s. the Royal Crown Beverage Company, has prises four Unipulse meters, each with a There was still a wide variation in the described the Los Angeles plant. This ver - maximum flow of 12,500 gal/hr and a charges on cases. Many members felt that dict was given when a $1.2 million mod - series of variable batch controllers housed there would be considerable advantage ernisation programme was recently in a central control panel. Preset quanti - from an accounting point of view if the brought to a finish – as a result of which ties of liquid sugar from various sized charge were standardised at, say, 3s per the bottling plant has increased capacity capacity tanks and liquid glucose from 18 dozen bottles of any size and 3s per case by 130%. ton holding vessels are measured into of any size; others felt that there would be One unique feature of this 182,000 mixing vats through the Unipulse meters even more advantage if deposit charges square foot plant is a giant transport at a temperature of 120°F. The previous could be abolished altogether. The unloader which does the work of six fork method was to draw off liquid quantities Committee would continue to keep the trucks. This specially designed unit, along referring to float levels in the tanks. matter under review, and if sufficient una - with a 1,000 foot conveyor system, has This new system has not only reduced nimity of view could be achieved in the eliminated the need for fork lift trucks in the mixing time but also enabled a far future further recommendations would be plant operations. A closed-circuit televi - higher degree of accuracy to be obtained – made. sion system permits careful monitoring of down to ± 0.03% of the specification. n Soft Drinks Internationa l – December 2014/January 2015 EVEnTS 53

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