What Is Niconico Chokaigi?

niconico Chokaigi 2020 Exhibit Proposal

Please note that the contract is only in Japanese. If you would like to apply, please contact us through agency.

DWANGO Co.,Ltd.

ver. 8/31/2019 niconico Chokaigi 2020 overview

“niconico Chokaigi 2020” will hold jointly with ”Tokaigi: Game Party Japan 2020” ×

“Chokaigi” focuses on experience and sharing Japanese internet cultures, motivation of visitors are performers and experience booth. “Tokaigi” focuses on video games, visitors are mainly male and video game players. Not to mention, the internet and video games have a high affinity. In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events!

niconico Chokaigi 2020 and Tokaigi: Game Party Japan 2020 overview Date：April 18,2020(Sat) 10:00-18:00 April 19,2020(Sun) 10:00-17:00 Venue：Makuhari Messe Halls 1-11 and Event Hall Sponsor：niconico Chokaigi Executive Committee Official website：http://www.chokaigi.jp/ ※ Please be aware that there might be some small changes in the plan.

What is niconico Chokaigi?

Chokaigi offers you a chance to experience a variety of popular niconico content (ex: Sang it, Danced it, Anime, Games, Cooking, etc.) live and in person. This event serves as a platform for Japanese subculture; you will find people of all backgrounds - stretching from politics to entertainment to science and technology - coming together to laugh, sing, dance, and simply have fun!

Online × Offline Digital × Analog Tradition × Tech. UGC × Company

Chokaigi 2019 set a new record for number of visitors. Live broadcast Viewers increased by more than 500k in comparison with the last year！

■ Onsite Visitors: ■会場来場者数推移

92,384 ※2012 includes 28,265 Free visitors 168,248 103,561 reflecting a 8 year 124,966 consecutive increase ※ Compared to last year:+6,971 151,115 ■ Live Broadcast (Online) Viewers: 152,561 154,601 6,663,612 161,277 168,248 ※ Compared to last year:+542,442

2012 2013 2014 2015 2016 2017 2018 2019

Number of Onsite 92,384 103,561 124,966 151,115 152,561 154,601 161,277 168,248 Visitors

year-to-year -- ＋11,177 ＋21,405 ＋26,149 ＋1,446 ＋2,040 +6,676 +6,971 comparison

Live Broadcast Viewers 3,470,766 5,094,944 7,864,158 7,940,495 5,548,583 5,059,967 6,121,170 6,663,612 (Online)

year-to-year -- ＋1,624,178 ＋2,769,214 ＋344,517 -2,391,912 -488,616 ＋1,061,203 ＋542,442 comparison

※from 2012 to 2014, Including niconico Cho Party Event

Onsite Visitors Region ▼TOP10 Pref. Pref. ％ Age Kyushu/Okinawa 1% Gender 60~ 1% Chugoku/Shikoku 1% Tokyo 29% Kansai Hokkaido/Tohoku 50~59 Chiba 18% 10~19 Chubu 40~49 Kanagawa 14% Female Saitama 12%

Ibaraki 4% Male 30~39 Aichi 3% 20~29 Kanto Tochigi 2%

Shizuoka 2%

Osaka 2%

Hyogo 1% Live Broadcast Viewers（Online） ▼TOP10 Pref. Age Region Gender Kyushu/Okinawa 都道府県％ 6~12 2% Chugoku/Shikoku 13~15 4% Tokyo 15% 50~59 16~18 Hokkaido/Tohoku Kanagawa 7% Female 40~49 Hokkaido 6% Kansai 19~22 Saitama 6%

Male Osaka 5% 30~39 Chubu Kanto Chiba 5% 23~29 中部 17% Aichi 5% Hyogo 3%

Fukuoka 3%

Shizuoka 3%

※小数点以下で四捨五入をしているため実績数値の合計が100％とならない場合があります。

●Sponsors：20 companies ●Exhibits：53 companies ●Cooperation：17 companies ●Supports：4 Authorities/1 Prefecture/1 City/1 Societies

During niconico Chokaigi 2019 we had 20 Sponsors like NTT, 53 Exhibits and 138 Companies that cooperated with us! It has became a great success thanks to the support we received from Ministry of Internal Affairs and Communications (MIC), Ministry of Agriculture, Forestry and Fisheries (MAFF), Ministry of Defense (MOD), Agency for Cultural Affairs, Chiba Prefecture, Chiba City Japan Net Creators Association (JNCA). The continuation of Chokabuki was broadcasted on NTT, we also had a booth filled with cars by Suzuki Automobile Corporation during "Sang it" stage and many other amazing attractions!

Special Sponsor : Suzuki Special Sponsor :NHN PlayArt Special Sponsor: NTT Automobile Corporation Corporation Sponsor: Japan Airlines CO., LTD.

Food Court Booth Sponsor: Musical Performance Booth Sponsor: Cho Nicoradi Booth Sponsor: Vocaloid DJ Sponsor: NISSIN FOODS HOLDINGS CO., LTD Daiwa Securities Co. Ltd. Sapporo Breweries Ltd. tobu top tours co. ltd

Repeater Exhiditions 50%, and 14% exhibitors were 6th times or more!

●times of exhibits

First time 50% 6th 14％ 2nd time 18% 4th 10％ 3rd time 8% 1st 4th time 10% 3rd 50％ 8％ 5th time 0% 2nd 6th time or more 14% 18％

●Reason of exhibits【multiple answer allowed】

0 5 10 15 20 25 30

1. もともとイベント自体に興味があるからinterested in the event

visitors are2. 来場者層がニーズに合っているからinterested in our products

interested in3. niconico ニコニコ動画に興味があるからdouga service

4.Timely 商品のプロモーションタイミングが合致したから for their products promotion

Previous5. 過去出展した際効果がみられたからexhibits seems effective

※Based on answers received.

Level of satisfaction of Exhibitors is 92％（last time - 90％), and Booth Visitor’s satisfaction is 86%! Getting better year by year.

● Satisfaction of Exhibitors Satisfaction出展満足度推移 of Exhibitors 1. Very satisfied 37% 95% Very 2. Satisfied 55% 90% satisfied 3. Neither 8% 85% Satisfied 4. Discontent 0% 80% 75% 5. Very Discontent 0% 92% are 2017年 2018年 2019年 satisfied!

●About booth visitor’s attributes Satisfactionブース来場数・属性満足度推移 of Booth Visitors

1. Very satisfied 32% 90% Very 80% 2. Satisfied 54% satisfied 3. Neither 8% 70% Satisfied 4. Discontent 6% 60%

5. Very Discontent 0% 50% 86％ are 2017年 2018年 2019年 satisfied!

※出展企業様のアンケートデータを元に集計しております。

We got a lot of comments from our Exhibitors

Types of comments

exhibitor

Entertainment Visitors actively participate in events, its fun!

Entertainment I feel the direct power of niconico chokaigi!

Manufacturer Unlike general exhibitions, not only users but us exhibitors enjoying, I feel fun from a different perspective.

Manufacturer Thank you, we could done good exhibits!

Through niconico broadcasting which subject on exhibitors, we have interact other exhibitors. Manufacturer and we have many visitors all day, its good! Manufacturer Very good, I want to exhibit next year!

Manufacturer I feel so lively events!

Food & Beverage Very hot events!

Food & Beverage This events completely beyond my imagination

Food & Beverage The visitors were unique and we exhibitors enjoyed so! Association Excellent event! Visitors of our booth increase every times. Association I‘m glad to said by customer, “I came to this booth last year!” ※Based on answers received.

2019 Number of 2019 Number of Onsite Visitors Live Broadcast (Online) Viewers※ 84,124 4,594,714

※includes niconico、OPENREC.tv,YouTube Live,DOUYU Number of Onsite Visitors a 7 year consecutive開催以降 ■会場来場者属性Age of Visitors 5年連続増加increase ! over50 4％ 40-49 Female 12％ 10-19 29％ 32％ 30-39 Male 19％ 68％ 20-29 36％

In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events!

E-sports competition/let’s play/game music live/game cosplay/analog games etc, Various booth and live performances!

Exhibit Plans

Exposure Price in Live Broadcast Content Wall’s Plan Japanese yen Form implementati restrictions height Special Venue (without tax) Guidebook on website entrance sign

360m² ¥12,000,000 separat ¥9,000,000 e 270m² 6.0m Footer Logo Special 180m² ¥6,000,000 Stage Events Logo Logo appeara Exhibitors ¥4,800,000 appearance allowed appearance 144m² nce

Yes 108m² ¥3,600,000 4.5m ¥2,700,000 81m²

54m² adjoin ¥1,800,000 Events 36m² ¥1,200,000 allowed Compan ¥900,000 ※１ General Footer y name 27m² 3.0m Logo - Exhibitors appeara appearance nce ¥600,000 Goods Sale/ 18m² No 9m² ¥300,000 Exhibit only

※1 Stage raising and any other floor changes are prohibited. ※￥ is a Japanese yen sign.

※Please contact us If you wish for a bigger area than 360m². ※Please be aware that there might be some small changes in the plan.

Chokaigi: Hall 4,5,6 Tokaigi: Hall 9,10

●Chokaigi 2019 Hall 4,5,6 Booth Map

●幕張メッセ全体図

ユーザー導線ユーザー導線

ユー Chokaigi ザ Exhibitors Area ー導線 ● Chokaigi 2019 Hall 9,10 Booth Map

【Tokaigi Exhibitors Area】

※Please be aware that there might be some Tokaigi changes in the plan. Exhibitors Area

※Please be aware that there might be some small changes in the plan.

Foods, Local Governments and Vtuber Booth are put together. Efficiently gather visitors with the same attributes.

Chokaigi 2019 Exhibition Area MAP Vtuber Area in 2019

Foods Local Government Vtuber

※Please be aware that there might be some small changes in the plan.

Live Broadcasts are possible with more than 27m² space and Stage Events with 81m². We will Live Stream for Free Stages bigger than 108m².

More than 27m² More than 81m² More than 108m²

●Official Live Broadcast ●Event/Live Broadcast ●Stage Event （Stream only）

Inside-Booth Events/Live Raised-floor Stage/Live Broadcast Free Stream OK! Broadcast OK! OK! ※ Image is for suggestion only.

In case of 108m² large display

Official Live Broadcast Stream Fee Free

Performance criteria Chokaigi First day/Second day – sponsoring two programs (one program per day)

Time limit for application Dec. 12, 2019m until JST 3:00 PM.

※We will Live Stream your performance without editing your sound or image.

※We can provide any equipment needed for Channel Live Broadcast (Free). ※Please be aware that there might be some small changes in the plan.

© Dwango Co., Ltd. 18 Special Plan for Exhibitors We are considering a special promotions for our Exhibitors. We are also thinking about organizing the Greeting Event & publishing the Official Guidebook.

●Beforehand promotion ●Official Guidebook

We are considering a We can place the special promotions for booth’s name and Exhibitors its description.

●Greeting Event

It is possible to Booths will be display the food presented by our available at the mascots! event!

※ Only mascot costume are possible.

※Pictures are just the idea, changes will be made later. ※Please be aware that there might be some small changes in the plan.

How to Apply

●1st application time：Sep. 2(Mon)15:00 ~ Nov. 1(Fri)15:00 ●2nd application time ：Nov.1(Fri)15:00 ~ Dec.18(Wed)15:00

Application steps Fill in the application and send us a scan.

We will contact you if there are no problems with the application. ※

Please note that the original copy must be delivered before deadline.

※Important points about the application We will read your application carefully and decide whether we are interested in your offer. We will contact you about our decision. Please note that your application may be declined.

■1st application benefits：You will be first to choose your booth’s location.

【Booth assignment】 Please check the rules below on booth assignment. There will be a lottery between the companies from the same category.

１．Companies that have applied during 1st application period in the past. ※ ２．Companies that have applied during 1st application period. ３．Companies that have applied during 2nd application period. （Booth will be assigned by lottery among companies of the same category）

※Companies with past records - Companies that have taken part in the previous editions of Chokaigi or Tokaigi. ※Please wait for more details. ※Please be aware that there might be some small changes in the plan.

Please apply after reading the regulations. Please feel free to ask any questions.

◆About Booths ・The price for booth does not include any decorations, electrical construction costs etc. It is a price for the space only. ・The booth size is 3m x 3m. ・Such places as stock, resting room, toilet are shared by all Exhibitors. (In case you would like a private room, there is an option of paid conference space). ・Selling, distribution, display and any other actions must be inside the booth space. Make sure to leave the corridor space open. ・Live Broadcasts are possible with more than 27m² space, but please note that stage raising and any other floor changes are prohibited if the space is smaller than 54m². ・Please contact us if you wish for a joint booth.

◆About Volume Limits ・The sound exposure limit at the booths is 80dB. Please be careful with acoustic musical instruments. ・Please make sure to put the speakers within your booth space. ・Be careful not to break the rules or we can make a decision to cancel your event.

◆About Electric capacity・Construction expense ・The management will take care of water supply and drainage, electricity supply installation etc. ・Electricity construction costs: 1.0kw or less – 10,000 yen (without tax), 1.01kw-1.0kw each – 10,000 yen (without tax). ・Electricity usage cost is 2,000 yen (without tax) /1.0kw. Price may change.

◆About Payment ・Payment deadline for booth space is May. Please note that we may ask for the advance payment. ・Payment deadline for all facilities is June. ・Payment can only be made through bank transfer.

◆Cancellation Fee ・If you decide to cancel your booth space, please be sure to read the rules below. We will ask you to pay the cancellation fee within 30 days. Cancellation fee: If applied before 31st January : 50% of booth price／ after 1st February 2019: 100% of booth price

2020 January February March April May June

The end of April The end of May The end of June

vehicle Sending Exhibitors

Explanatorymeeting for Disbanding Staff of Office, informationtothe public Revealing Exhibitors, boothassignment Website forexhibitors open. participants Explanatorymeeting for Deadline Required documents Emplacement niconico Issue invoicean of Exhibit Paymentdeadline Issue invoicean of Exhibit

payment deadline Incidental expenses, １

９

term

license etc.

Chokaigi Chokaigi

・Construction

pass, 20 20 ２０

［At the beginning of February］Explanatory meeting for participants・Booth assignment Attendants：Exhibitors, Agencies Details：Greeting, Introducing necessary information for Exhibitors.

［At the beginning of March］Explanatory meeting for participants Attendants：Construction Companies, Field Manager Details：The meeting will be about the management of the event. We will also talk about the additional costs of booths. Participation of Exhibitors is not necessary.

※Please be aware that there might be some small changes in the plan.

The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook.

9m² booth price ¥160,000（without tax） 18m² booth price ¥270,000 （without tax）

[Standard equipment] 27m² booth price ¥380,000 （without tax） Item Specification 9m² 18m² 27m²

Price (without tax) ¥160,000 ¥270,000 ¥380,000

Construction Octanorm／Parapet

Company name W1,800×H300 1 plate

Punch carpet Floor (standard color／gray：NJ-5)

Table W1,800×Ｄ450 1 2 3

Folding chair ２ 4 6

Fluorescent lamp 40W １ 2 3

Power capacity trunk line 100V／1.0kW 100V／1.0kW 100V／2.0kW

1 2 3 Consent 100V (max 1.0kW) (max 1.0kW) (max２.0kW) ※1小間の寸法は、間口2,970mm×奥行2,970mm×高さ2,700mmです。(パネルの芯々寸法)

※Please be aware that there might be some small changes in the plan.

【NEW！】 Standard equipment package for 36㎡ booth

36㎡ Standard equipment package ¥1,000,000 （without tax）

※Please be aware that there might be some small changes in the plan.

【NEW！】 Standard equipment package package for 81㎡ booth

81㎡ Standard equipment package ¥3,000,000（without tax）

※Please be aware that there might be some small changes in the plan.

[36㎡ Foundation Construction package ] [81㎡ Foundation Construction package ]

item spec 36㎡ item spec 81㎡

Price(without tax) ¥1,000,000 Price(without tax) ¥3,000,000

Foundation Construction Octanorm/Parapet/Truss construction Foundation Construction Octanorm/Parapet/Truss construction

Booth Sign W1,800×H300 None Booth Sign W1,800×H300 1

Flooring Punch carpet(color/gray：NJ-5) Flooring Punch carpet(color/gray：NJ-5)

Table W1,800×Ｄ450 2 Table W1,800×Ｄ450 2

Folding chair 6 Folding chair 6

hunger rack/ hungers 1 set hunger rack/ hungers 1 set

Metal rack ２ Metal rack ２

Stage background banner 1 set Stage background banner 1 set

Basic lighting/ Basic lighting Sound/ Speaker/ Sound/ /Speaker/ Basic package Basic package Lighting 2 microphones / Lighting 2 microphones / cd deck cd deck

Power Power Wiring Works 100V／３kW Wiring Works 100V／７kW Capacity Capacity

Power 3 outputs Power 7 outputs 100V 100V Outlet (Maximum 1.0kW) Outlet (Maximum1.0kW)

※Please be aware that there might be some small changes in the plan.

[Standard equipment package for Food Exhibitors.]

Item Specification 9m² 18m² 27m²

Price (without tax) ¥200,000 ¥350,000 ¥450,000

Construction Octanorm／Parapet

Company name plate W1,800×H300 1

No punch carpet Floor ※It is impossible to install a punch carpet.

Table W1,800×Ｄ450 1 2 3

Folding chair ２ 4 6

Fluorescent lamp 40W １ 2 3

Power capacity Trunk line 100V／1.0kW 100V／1.0kW 100V／2.0kW

1 2 3 Consent 100V (max 1.0kW) (max 1.0kW) (max ２.0kW)

Ceiling structure ※Necessary for Mesh 〇〇〇 Health center application

Door ※Necessary for Octanorm 〇〇〇 Health center application

Tall-skirted panel ※Necessary for Octanorm ※H700㎜〇〇〇 Health center application

※Please be aware that there might be some small changes in the plan.

The following application will be accepted together with other documents. All details will be presented in Exhibitors Guidebook. We are selling the Conference Space for participants who are using the big stage.

Apr. 17 Apr. 18 Apr. 19

Room Price 150,000 yen 325,000 yen 325,000 yen

2days 3days (18 and 19)

302-1 Room Price 550,000 yen 650,000 yen

（without tax） 302-2 【 Available dates and hours 】 4/17 18:00 ～ 21:00 4/18、19 7:00 ～ 21:00 303-1

※Whoever comes first will be served first. 303-2 ※Rooms 302, 303 are equipped with control panels. （Rooms 302, 303 are 194m² big／108 people） That is why they are a little smaller than the other rooms.

・・・ Room for rent (※Rooms are assigned randomly)

※Please be aware that there might be some small changes in the plan.