niconico Chokaigi 2020 Exhibit Proposal Please note that the contract is only in Japanese. If you would like to apply, please contact us through agency. DWANGO Co.,Ltd. ver. 8/31/2019 niconico Chokaigi 2020 overview “niconico Chokaigi 2020” will hold jointly with ”Tokaigi: Game Party Japan 2020” × “Chokaigi” focuses on experience and sharing Japanese internet cultures, motivation of visitors are performers and experience booth. “Tokaigi” focuses on video games, visitors are mainly male and video game players. Not to mention, the internet and video games have a high affinity. In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events! niconico Chokaigi 2020 and Tokaigi: Game Party Japan 2020 overview Date：April 18,2020(Sat) 10:00-18:00 April 19,2020(Sun) 10:00-17:00 Venue：Makuhari Messe Halls 1-11 and Event Hall Sponsor：niconico Chokaigi Executive Committee Official website：http://www.chokaigi.jp/ ※ Please be aware that there might be some small changes in the plan. © Dwango Co., Ltd. 1 What is niconico Chokaigi? Chokaigi offers you a chance to experience a variety of popular niconico content (ex: Sang it, Danced it, Anime, Games, Cooking, etc.) live and in person. This event serves as a platform for Japanese subculture; you will find people of all backgrounds - stretching from politics to entertainment to science and technology - coming together to laugh, sing, dance, and simply have fun! Online × Offline Digital × Analog Tradition × Tech. UGC × Company © Dwango Co., Ltd. 3 niconico chokaigi 2019 results Chokaigi 2019 set a new record for number of visitors. Live broadcast Viewers increased by more than 500k in comparison with the last year！ ■ Onsite Visitors: ■会場来場者数推移 92,384 ※2012 includes 28,265 Free visitors 168,248 103,561 reflecting a 8 year 124,966 consecutive increase ※ Compared to last year:+6,971 151,115 ■ Live Broadcast (Online) Viewers: 152,561 154,601 6,663,612 161,277 168,248 ※ Compared to last year:+542,442 2012 2013 2014 2015 2016 2017 2018 2019 Number of Onsite 92,384 103,561 124,966 151,115 152,561 154,601 161,277 168,248 Visitors year-to-year -- ＋11,177 ＋21,405 ＋26,149 ＋1,446 ＋2,040 +6,676 +6,971 comparison Live Broadcast Viewers 3,470,766 5,094,944 7,864,158 7,940,495 5,548,583 5,059,967 6,121,170 6,663,612 (Online) year-to-year -- ＋1,624,178 ＋2,769,214 ＋344,517 -2,391,912 -488,616 ＋1,061,203 ＋542,442 comparison ※from 2012 to 2014, Including niconico Cho Party Event © Dwango Co., Ltd. 4 Visitor Statistics Onsite Visitors Region ▼TOP10 Pref. Pref. ％ Age Kyushu/Okinawa 1% Gender 60~ 1% Chugoku/Shikoku 1% Tokyo 29% Kansai Hokkaido/Tohoku 50~59 Chiba 18% 10~19 Chubu 40~49 Kanagawa 14% Female Saitama 12% Ibaraki 4% Male 30~39 Aichi 3% 20~29 Kanto Tochigi 2% Shizuoka 2% Osaka 2% Hyogo 1% Live Broadcast Viewers（Online） ▼TOP10 Pref. Age Region Gender Kyushu/Okinawa 都道府県 ％ 6~12 2% Chugoku/Shikoku 13~15 4% Tokyo 15% 50~59 16~18 Hokkaido/Tohoku Kanagawa 7% Female 40~49 Hokkaido 6% Kansai 19~22 Saitama 6% Male Osaka 5% 30~39 Chubu Kanto Chiba 5% 23~29 中部 17% Aichi 5% Hyogo 3% Fukuoka 3% Shizuoka 3% ※小数点以下で四捨五入をしているため実績数値の合計が100％とならない場合があります。 © Dwango Co., Ltd. 5 Supports/Exhibitors, Associations ●Sponsors：20 companies ●Exhibits：53 companies ●Cooperation：17 companies ●Supports：4 Authorities/1 Prefecture/1 City/1 Societies During niconico Chokaigi 2019 we had 20 Sponsors like NTT, 53 Exhibits and 138 Companies that cooperated with us! It has became a great success thanks to the support we received from Ministry of Internal Affairs and Communications (MIC), Ministry of Agriculture, Forestry and Fisheries (MAFF), Ministry of Defense (MOD), Agency for Cultural Affairs, Chiba Prefecture, Chiba City Japan Net Creators Association (JNCA). The continuation of Chokabuki was broadcasted on NTT, we also had a booth filled with cars by Suzuki Automobile Corporation during "Sang it" stage and many other amazing attractions! Special Sponsor : Suzuki Special Sponsor :NHN PlayArt Special Sponsor: NTT Automobile Corporation Corporation Sponsor: Japan Airlines CO., LTD. Food Court Booth Sponsor: Musical Performance Booth Sponsor: Cho Nicoradi Booth Sponsor: Vocaloid DJ Sponsor: NISSIN FOODS HOLDINGS CO., LTD Daiwa Securities Co. Ltd. Sapporo Breweries Ltd. tobu top tours co. ltd © Dwango Co., Ltd. 6 “niconico Chokaigi 2019” Photos © Dwango Co., Ltd. 7 Exhibitors Questionnaire Results Repeater Exhiditions 50%, and 14% exhibitors were 6th times or more! ●times of exhibits First time 50% 6th 14％ 2nd time 18% 4th 10％ 3rd time 8% 1st 4th time 10% 3rd 50％ 8％ 5th time 0% 2nd 6th time or more 14% 18％ ●Reason of exhibits【multiple answer allowed】 0 5 10 15 20 25 30 1. もともとイベント自体に興味があるからinterested in the event visitors are2. 来場者層がニーズに合っているからinterested in our products interested in3. niconico ニコニコ動画に興味があるからdouga service 4.Timely 商品のプロモーションタイミングが合致したから for their products promotion Previous5. 過去出展した際効果がみられたからexhibits seems effective ※Based on answers received. © Dwango Co., Ltd. 8 Exhibitors Questionnaire Results Level of satisfaction of Exhibitors is 92％（last time - 90％), and Booth Visitor’s satisfaction is 86%! Getting better year by year. ● Satisfaction of Exhibitors Satisfaction出展満足度推移 of Exhibitors 1. Very satisfied 37% 95% Very 2. Satisfied 55% 90% satisfied 3. Neither 8% 85% Satisfied 4. Discontent 0% 80% 75% 5. Very Discontent 0% 92% are 2017年 2018年 2019年 satisfied! ●About booth visitor’s attributes Satisfactionブース来場数・属性満足度推移 of Booth Visitors 1. Very satisfied 32% 90% Very 80% 2. Satisfied 54% satisfied 3. Neither 8% 70% Satisfied 4. Discontent 6% 60% 5. Very Discontent 0% 50% 86％ are 2017年 2018年 2019年 satisfied! ※出展企業様のアンケートデータを元に集計しております。 © Dwango Co., Ltd. 9 Comments from Exhibitors We got a lot of comments from our Exhibitors Types of comments exhibitor Entertainment Visitors actively participate in events, its fun! Entertainment I feel the direct power of niconico chokaigi! Manufacturer Unlike general exhibitions, not only users but us exhibitors enjoying, I feel fun from a different perspective. Manufacturer Thank you, we could done good exhibits! Through niconico broadcasting which subject on exhibitors, we have interact other exhibitors. Manufacturer and we have many visitors all day, its good! Manufacturer Very good, I want to exhibit next year! Manufacturer I feel so lively events! Food & Beverage Very hot events! Food & Beverage This events completely beyond my imagination Food & Beverage The visitors were unique and we exhibitors enjoyed so! Association Excellent event! Visitors of our booth increase every times. Association I‘m glad to said by customer, “I came to this booth last year!” ※Based on answers received. © Dwango Co., Ltd. 10 “Tokaigi: Game party Japan” Overview 2019 Number of 2019 Number of Onsite Visitors Live Broadcast (Online) Viewers※ 84,124 4,594,714 ※includes niconico、OPENREC.tv,YouTube Live,DOUYU Number of Onsite Visitors a 7 year consecutive開催以降 ■会場来場者属性Age of Visitors 5年連続増加increase ! over50 4％ 40-49 Female 12％ 10-19 29％ 32％ 30-39 Male 19％ 68％ 20-29 36％ In 2020, “Chokaigi” and “Tokaigi” will hold jointly, and will be more attractive events! © Dwango Co., Ltd. 11 “Tokaigi: Game party Japan” Overview E-sports competition/let’s play/game music live/game cosplay/analog games etc, Various booth and live performances! © Dwango Co., Ltd. 12 “Tokaigi: Game party Japan” Photos © Dwango Co., Ltd. 13 Exhibit Plans Exposure Price in Live Broadcast Content Wall’s Plan Japanese yen Form implementati restrictions height Special Venue (without tax) Guidebook on website entrance sign 360m² ¥12,000,000 separat ¥9,000,000 e 270m² 6.0m Footer Logo Special 180m² ¥6,000,000 Stage Events Logo Logo appeara Exhibitors ¥4,800,000 appearance allowed appearance 144m² nce Yes 108m² ¥3,600,000 4.5m ¥2,700,000 81m² 54m² adjoin ¥1,800,000 Events 36m² ¥1,200,000 allowed Compan ¥900,000 ※１ General Footer y name 27m² 3.0m Logo - Exhibitors appeara appearance nce ¥600,000 Goods Sale/ 18m² No 9m² ¥300,000 Exhibit only ※1 Stage raising and any other floor changes are prohibited. ※￥ is a Japanese yen sign. ※Please contact us If you wish for a bigger area than 360m². ※Please be aware that there might be some small changes in the plan. © Dwango Co., Ltd. 15 Exhibitors Area Chokaigi: Hall 4,5,6 Tokaigi: Hall 9,10 ●Chokaigi 2019 Hall 4,5,6 Booth Map ●幕張メッセ全体図 ユーザー導線 ユーザー導線 ユ ー Chokaigi ザ Exhibitors Area ー 導 線 ● Chokaigi 2019 Hall 9,10 Booth Map 【Tokaigi Exhibitors Area】 ※Please be aware that there might be some Tokaigi changes in the plan. Exhibitors Area ※Please be aware that there might be some small changes in the plan. © Dwango Co., Ltd. 16 Exhibit Category Foods, Local Governments and Vtuber Booth are put together. Efficiently gather visitors with the same attributes. Chokaigi 2019 Exhibition Area MAP Vtuber Area in 2019 Foods Local Government Vtuber ※Please be aware that there might be some small changes in the plan. © Dwango Co., Ltd. 17 About Live Broadcast/Events Live Broadcasts are possible with more than 27m² space and Stage Events with 81m². We will Live Stream for Free Stages bigger than 108m². More than 27m² More than 81m² More than 108m² ●Official Live Broadcast ●Event/Live Broadcast ●Stage Event （Stream only） Inside-Booth Events/Live Raised-floor Stage/Live Broadcast Free Stream OK! Broadcast OK! OK! ※ Image is for suggestion only. In case of 108m² large display Official Live Broadcast Stream Fee Free Performance criteria Chokaigi First day/Second day – sponsoring two programs (one program per day) Time limit for application Dec. 12, 2019m until JST 3:00 PM. ※We will Live Stream your performance without editing your sound or image. ※We can provide any equipment needed for Channel Live Broadcast (Free).