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Presentation SGAF Engelska Lucie Le Gall SGA Fastigheter Mats Viker SGA FASTIGHETER ° Owned by the City of Stockholm ° Ericsson Globe, Hovet, Annexet och Tele2 Arena ° SkyView and Tolv Stockholm ° 17 employes Tele2 Arena 2013 Capacity 30-45 000 visitors. Retractable roof Venue of the year 2014 Green Building Council ”Gold” Ericsson Globe (1989) Capacity 13 850 -16 500 visitors The largest spherical building in the world Maybe the most iconic building in the northern Europe https://youtu.be/vVfq-KKkis4 Hovet https://youtu.be/OCQWys1xmiQ 1955 Capacity 8-9 000 visitors. Annexet (1989) 1989 Originally part of the Ericsson Globe (warm up) Capacity - 3 500 visitors Sky View (2010) 2010 Tourist attraction Two gondolas 16 visitors each Capacity 150.000 visitors/year/år Tolv Stockholm (2013) 2013 12 000 m2 entertainment, bars, restaurant, night club 1,2 million visitors 2016 Quality Hotel Globe 527 rooms Private investment Shopping mall 60 shops 10 restaurants and bars Private investment Offices 80 000 Sq m offices Private investment ACCESS 1,5 million people within 1 hour 6 underground stations within 1 km 2 city tram stations, Globen and Gullmarsplan 40-50 buslines to the southern suburbs at Gullmarsplan Close to E4/E20 2500 indoor parking and 2500 outdoor 1000 places for bicycles LARGEST EVENT AREA IN SCANDINAVIA 2014-03-06 Sida 14 LARGEST EVENT AREA IN SCANDINAVIA 100 80 60 78 77 64 1 AREA 40 52 20 4 ARENAS 0 Ericsson Hovet Annexet Tele2 Globe Arena 1 TOURIST ATTRACTION 300 EVENTS/YEAR 52 69 Concert 2 000 000 VISITORS/YEAR Family 24 Home team 23 4 TEAMS Other sport Business 103 2016 o Hammarby football men o Djurgården football men o AIK icehockey men o Djurgården icehockey men o Djurgården icehockey ladies o Djurgården icehockey men <20 o Djurgården icehockey men <18 PROPERTY OWNER TENANT OPERATOR PRODUCERS CLUBS ASSOCIATIONS ECONOMI Infrastructure INCOME Attractive Rent based on income Work Tickets Tourist Naming rights Premium och VIP CONTRIBUTES TO THE COMMUNITY Sponsor Food&Beverage Merchandise COSTS Club/artist Production Ticketing Property Administration INTERNATIONAL EVENTS TO STOCKHOLM Events december 2016 – november 2017 o Handbolls-EC ladies o Ed Sheeran o Future o Idol o Weeping Willows x 3 o Sigur Ros o Håkan Hellström o Lakritsfestivalen o Cats o Kent x3 o Idol audition o Cirque de Soleil o Disney on ice o Sabaton o ICA o Idrottsgalan o Bandyfinal o MTG o Nordic Choice o Guldnyckeln o Nick Cave o Green day o Ingram o Dell o Skifs & Körberg o Dustin o Zinzino o Djurgården i Ericsson Globe o Schackfyran o La La Land in concert o The XX o Global Trophy o Workout party o Marcus & Martinus o Gabriel Iglesias o Rocktoberfest o The Weeknd o Little Mix o Bryson Tiller o Show of christmas o Radiohead o Champions of rock o Harem night o Celine Dion o Run the jewel & Danny Brown o Takida & stiftelsen o DIF fotboll o NHL Global series o Andrea Bocelli o HIF fotboll o Lorde o Rival sons o Ricky Gervais o The National o Drake o Robbie Williams o Deep Purple o Avenged sevenfold o Louis Fonsi o Gorillaz o Band of horses o Stockholm Hockey Week o Madness o Scott Bradlee o Chris Rock o Marilyn Manson o Workout trials o Kick off Ericsson Globe o Boendeekonomi är jättekul o Lights o Dire Straits Experience o Stone Sour + The Pretty Reckless o Kulturama o Sveriges Radio o In Flames & Five Finger Punsch o Coca-Cola o TUL-spelen (PWC) o Katt Williams o WSP o St:Erikscupen o Fotbollsgalan 2017 o Ishockey – AIK & Djurgården o John Legend o P-Floyd - Seven Deadly Sins o J Cole o Work out parties o Scorpions Eurovision 2016 ° 38 000 personal visitors ° Average daily of 2141kr/visitor gave Stockholm ° 263 MSEK i tourism revenue ° 175 jobs ° 42 delegations ° 4000 fans ° 200 miljoner TV-viewers Källa: Swecos rapport till Visit Stockholm Arenas in Stockholm Arenor Maxkapacitet Friends arena 75 000 (konsert) Tele 2 Arena 45 000 (konsert) Ericsson Globe 16 500 (konsert) Stockholms stadion 14 400 (konsert) Hovet 9 000 (ishockey) Annexet 3 300 (konsert stående) Waterfront 3 000 Filadelfiakyrkan 2 200 Stockholmsmässan upp till 12 000 (event, konferens) Konserthuset stora salen 1 770 Solnahallen 1700 (sittande) Cirkus 1 620 Eriksdalshallen 1 600 (totalt med stående) Folkets Hus kongress 1 370 Berwaldhallen 1 300 Chinateatern 1 230 Göta Lejon 1 120 Kungl. Operan 1 100 Källa: Kulturförvaltningen TWO NEW ARENAS IN STOCKHOLM? Annexet – 3.000 spectators Hovet – 9.000 spectators Ericsson Globe – 15.000 spectators Tele2 Arena – 40.000 spectators Friends – 75.000 spectators Tele2 Arena – World class arena Multi sports and event arena 365 days per year Retractable roof 30 000 seats, 40 000 at concert National and international football UEFA- & FIFA Horse shows, ice-sports and motorsports Production start september 10 2010 Inagurated july 20 2013 The First Swedish Champions at Tele2 Arena were awarded in September. #SMfinalXXVIII Wintersports were introduced at Tele2 Arena THE SPORTS ARENA when Hammarby Bandy played Sandviken. Recreational skating on the Zlatan Ibrahimovic and his Paris Saint- ice for Stockholm residents Germain gave some international star filled the ice the day before. flavour to the ”Opening Week” #HIFvsPSG Not only balls have been in the air. Nitro Circus Live offered a spectacular show including both motorcycles and wheelchairs! Tele2 Arena has given the sport #NCLsthlm2013 of Soccer in Stockholm a great push. Both our teams, Hammarby Fotboll and Djurgården Fotboll, shows significant higher sales figures. August 24th 2013 was the official inaguration of Tele2 Arena. On stage: Three of Sweden ´s most wellknown artists – Robyn, Lars Winnerbäck and Kent. #invigningT2A Per Gessle & Co had the THE MUSIC & SHOW ARENA honor of putting on the first concert at the arena. #GTsommar The Swedish music hero Avicii filled Tele2 Arena two nights in a row. #truetour The showman Justin Avicii was not the only EDM-act at Tele2 Arena during the first Timberlake gave us an year. In November we introduced the indoor festival ”Lights” unforgettable show. with some #JT2020tour of the world ´s best DJ:s in the line-up. #novemberlights This was the year when the greatest artists in the world came back to Stockholm. It was an easy sell-out of the arena when Mick Jagger and his The Rolling Stones made their first Stockholmsvisit on 11 år. #StonesStockholm THE DIGITAL ARENA Our arena net with free wifi gives more than 40 000 vistiors the possibility of surfing, calling and using social media – at the same time. 2014 we became the first arena in Europe to offer our visitors the system StadiumVision Mobile through a completely new app. With the Tele2 Arena- app we have created Sweden’s most social arena where the visitors themselves becomes a greater part of the live experience. Vote on your favourite player or get your instagram picture published on one of the giant screens! VENUE OF THE YEAR 2014 Judging panel: • Jamie Barkley, CEO, Sydney Cricket Ground, Australia • Tery Howard, VP IT, Miami Dolphins, USA • Alain Belsoeur, Head - Stadia Strategic Committee, LFP – • Ligue de Football Professionnel, France • Adrian Dishington, COO, Centerplate, UK • Gerry Toms, Former GM, Millennium Stadium, UK • Michele Uva, Director General, CONI Servizi, Italy • Donna-Maria Cullen, Executive Director, Tottenham Hotspur FC,UK • Ian Nuttall, Founder of TheStadiumBusiness / Xperiology, UK Judging Panel comments: Shortlisted nominees: “Stockholm’s TELE2 Arena represents the next stage of urban stadium development – integrating a retractable roof, multi-use • CenturyLink Field (Seattle Sounders FC), USA event space, leading technology and diversee on-site hospitality • Fischt Olympic Stadium (Sochi), Russia offers. Within just one year the ‘arena-stadium’ has established a • Allianz Arena (Munich), Germany new benchmark not only in venue design and operations but also • TELE2 Arena (Stockholm), Sweden technology, notably with free wifi throughout. In addition the • Goodison Park, Everton FC, UK 12,000m2 Tolv development of shops and restaurants beneath the • Madison Square Garden (New York,) USA arena heralds new-thinking in enhancing both the matchday and • Wembley Stadium (London), UK non-matchday experience. A blueprint for future sports and entertainment destinations .” Entertainment Design 4 000 SQM SPORTSBAR 12 HOLE GOLF COURSE Theme bowling. 21 lanes SUMMARY Part of the tourist destination under the brand Stockholm – The Capital of Scandinavia One of the leading entertainment districts in Europe International operator Perfect geographic location, and access Flexibel arenas, scandinavian design Events = Infrastructur 2.000.000 visitors = 2 billion SEK in income The aim is to make Stockholm the leading sustainable growth region in Europe SUMMARY 300 events/year Approx 2.000.000 ticket buyers/year 2 Billion SEK in touristincome Tax revenue to the city of Stockholm 114 MSEK/year Tax revenue to Sweden 120 MSEK/year Approx 695 employess Subvention approx 50 SEK/ticket (the Stockholm Opera 1000 SEK/ticket) Image Stockholm PR QUESTIONS? FUTURE 2008 2025 Starts 2018/2019 Production 7-8 years 14.11.2015 MODERNISATION ERICSSON GLOBE • Total refurbishment • New rigging – 170 metric tons of equiopment load • New entrance to the Annexet • New seatings, new retractable stands • New indoor ceiling, movable from 7 to 35 meters above pist • New digital solutions • Closing down Hovet • New icehockey training facilities, below ground • Selling land, the north area Project ° Sell the northern land area, ex Hovet an ex Söderstadion. ° Reduce the number of arenas from 4 to 3 ° Analyze
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