<<

Spectator Publishing Company ADVERTISING OPPORTUNITIES

Media Kit 2014 OUR PORTFOLIO The Spectator Publishing Company's comprehensive portfolio includes three print publications and five websites. Reaching the Columbia community in a variety of contexts, advertising through our portfolio allows our partners the opportunity to reach students not only as they read campus news, but as they go about everyday tasks, such as printing a paper, looking for a place to eat, finding an event to go to, or even shopping for discounts. Our extensive portfolio is the most direct and effective way for brands and companies to communicate with the Columbia community.

We produce three journalism outlets: the Columbia Daily PUBLICATIONS Spectator (our daily ), the Eye (our weekly arts and culture magazine), and Spectrum (our 24/7 blog). This diverse portfolio of publications allows us to reach all niches of the Columbia community.

Print@CU, a website that allows columbia students to print anywhere PRINT@CU on campus, is part of daily life for thousands of Columbia students. In addition to appearing on the websites of our publications and on SpecHub, digital ads will appear on prinatacu.com, guaranteeing significant exposure in the Columbia community.

Launched in April 2014, Courses@CU is the comprehensive COURSES@CU academic planning tool for students of Columbia. Thousands of students turn to Courses@CU for professor reviews and course advice as they plan out their classes for the upcoming semester and their next few years at Columbia.

The Spectator Publishing Company maintains active social media SOCIAL MEDIA accounts on Twitter, Facebook, Instagram, and more. With well over ten thousand followers of our accounts, we constantly are reaching out to the Columbia community, drawing more visitors to our websites and ensuring that more people see your ads.

Throughout the week, we send out daily and weekly digests of NEWSLETTERS Spectator’s best stories to thousands of subscribers. This newsletter, accompanied with two advertisements, is delivered directly to each subscriber’s inbox, allowing your ad to be viewed when checking email – not just when browsing one of our various websites. MEET THE COLUMBIA DAILY SPECTATOR.

Every day, the Columbia Daily Spectator’s readers open its pages to the latest in breaking campus and city news, arts reviews, sports coverage, and provocative editorials. Founded in 1877, Spectator is the only daily newspaper serving the over 60,000 students, faculty and staff of Columbia University, as well as the residents of Morningside Heights and the Upper West Side.

The Columbia Daily Spectator is the nation’s second-oldest Vol. CXXXVII—No. 130 Thursday, December 5, 2013 columbiaspectator.com college daily and is written, edited, and produced by a staff of USenate works to more than 150 Columbia and Barnard students. On an urban Ivy solve space crunch League campus of hip and intelligent thinkers, Spectator is one Senators may open up academic buildings to students after hours

BY RUBY MELLEN matter,” he said. of the nation’s finest undergraduate . Columbia Daily Spectator Heinrich said spaces that have been discussed include This semester, University Hamilton and Lerner halls. senators are trying to allevi- While opening up aca- ate the space crunch that lim- demic buildings after normal its students’ studying options class hours would address during finals season. the inadequate study space, The senate has been exam- these buildings are inacces- ining ways to increase study sible to most students right space on campus this semester now. Certain faculty and staff after data from April’s quali- members have swipe access ty of life survey and personal to Hamilton, but the major- student complaints made it ity of students do not. Public clear that the issue was a pri- Safety feels that unregulated ority, University Senator Marc access to these empty build- Heinrich, CC ’16, said. ings would be unsafe for stu- dents, and the senate agrees. “Allowing free and un- restricted student access “We’re more to classrooms or unstaffed buildings after normal busi- looking at what ness hours is not an appropri- spaces we would ate and safe use of University facilities,” Daniel Held, the PETER BOHNHOF / STAFF PHOTOGRAPHER want to have executive director of commu- NEED SOME SPACE | Samantha Sokol, BC ’16 and a Spectrum senior staff blogger, and Noah Morgenstern, CC ’15, study in Hamilton. nications for facilities, said in available before an email. Heinrich said he under- contacting Public stands the problems, empha- Print@CU creator to become ESC tech director sizing that the lack of custo- Safety on the dial and Public Safety staff in BY RANA HILAL “I think I’ve hit the limit of I have some experience in that on the role in his last semester buildings after hours makes Columbia Daily Spectator what I can do on my own with- domain, and it doesn’t seem so and give back to the Columbia matter.” it clear why students are out administrative help, outside hard based on the research I’ve community. —Mark Heinrich, CC ’16, currently not permitted to The Engineering Student help, or resources data, which done,” he said. “One of the benefits of join- have late-night access. Still, Council elected Print@CU cre- is a huge part,” he said. “And I Print@CU, which is owned by ing super late in my Columbia University Senator Columbia students continue ator Sam Aarons, SEAS ’14, its think joining the ESC kind of Spectator Publishing Company, career is that I probably won’t to register complaints about new director of technology on gives me that leverage, but it also is used widely by students to get burned out as easily. It’s only study space, and some feel that Monday. allows me to give back.” print to campus printers with- one semester. It’s a known time The long-term solution that opening academic buildings Aarons will assume the posi- One project that Aarons out installing any drivers. commitment,” Aarons said. the senate is considering is to could help ease constraints tion in the spring semester fol- wants to work on is interfacing Aarons has interned with Aarons is currently develop- allow students to study in ac- on crowded campus libraries. lowing the resignation of this se- with the Columbia University the website Everlane, where ing more features for Housing@ ademic buildings after hours. “Although it’s easier to con- mester’s director, Vanshil Shah, Information Technology he created a REST API layer CU, which he created for a However, discussions remain centrate in the library, I of- SEAS ’15. Advisory Committee to create a for common actions. He has hackathon at Columbia, and he in an early phase, and Henrich ten stay in my room to avoid Aarons will act as a liai- global print queue, which would also developed several proj- has taken over management of said that senators are looking wasting the time it takes to son to Columbia University allow students to send their doc- ects as a consultant for Rearden WikiCU. Aarons also helps run at a variety of alternatives in find an open seat,” Candace Information Technology, build uments to a global printer and Commerce and as an engineer- the tech team for . the meantime. Richardson, CC ’14, said. But tools for the SEAS student body, have them available to print at ing intern for academia.edu. ESC Vice President for “We’re more looking at Richardson also said she was and push various administrative any location. ESC President Siddhant Finance Brian Wu, SEAS ’15, what spaces we would want unsure if she would want to use departments to make data more “I could see it as something Bhatt, SEAS ’14, said he enjoyed to have available before con- transparent to students. I’d want to build, just because seeing a senior step up and take SEE AARONS, page 3 tacting Public Safety on the SEE STUDY SPACES, page 3

NEWS BRIEF Harlem arts program for girls expands with WHDC money

Brewer calls on DOT to apply for BY SAMANTHA format and will serve girls from always like to share a fully pro- by Teaching Artists, to discuss PERLSTEIN both public and private schools duced show that is youth-led issues that are important to federal funding for bike-share Columbia Daily Spectator throughout West Harlem. The and youth-driven and share them. group will meet for two and a that with the community,” “So often these girls are City Council member Through song, theater, po- half hours once a week. said executive director Jessica dealing with things in isola- Gale Brewer has called etry, spoken word, and dance, The after-school program Greer Morris, who was listed tion,” Adriance said. “Girls on the Department of even more West Harlem girls will tie in what Girl Be Heard in as one of the “150 will share that they have been Transportation to apply for will be able is already doing with their Fearless Women Who Shake cutting themselves and deal- federal funding to expand to raise their citywide theater company Up the World.” ing with body issues, that they its bike-share program to voices and but make it accessible to high Girls accepted into the pro- have been dealing with eating the Upper West Side. speak up school students within West gram are encouraged to share disorders, that they have been In a letter last month, about the is- $ Harlem. pieces that they have written dealing with issues with their Brewer, the Manhattan sues that are FUNDEDFUNDED BY BY “The performance is the end in front of the other partici- families at home, dealing with Borough president-elect, important to THE WHDCWHLDC product of creating a safe space pants. The students will also asked DOT Commissioner them. for girls to tell their story. We participate in a dialogue, led SEE WHDC, page 3 Janette Sadik-Khan why Girl Be Heard, a nonprofit the city had not applied for theater collective and educa- funding to expand Citi Bike tional program, was a second- to more neighborhoods. cycle grant recipient of the “It is clear that there is West Harlem Development a market for the bike share Corporation. The organiza- program in City,” tion used the $44,552 in grant she wrote, following the money to open an after-school general trend of Community FILE PHOTO program for high school girls Board 7’s support for bike City Council member in Manhattan Community expansion efforts. “Why is Gale Brewer District 9 earlier this month. the NYCDOT not seeking For two years, Girl Be Heard federal funding or private St., we are working to bring ran a pilot program with Bread sponsorship to expand this bike share to those neigh- and Roses Integrated Arts program to serve more New borhoods, as well as others High School in Harlem, cre- Yorkers?” in Brooklyn and Queens, as ating a space where 15 to 25 Earlier in November, the soon as possible.” female students could discuss reported that Though Brewer sup- issues that affect girls within the DOT is planning to in- ports the program’s ex- their community. Now, Girl Be crease the number of bikes pansion, Citi Bike’s launch Heard will be expanding the in the program from 6,000 earlier this year was not program using the grant money to 10,000 but did not specify met without controversy, from WHDC. a time frame for this expan- as businesses and residents “We were doing a pilot pro- sion or where the new bikes downtown complained to gram there, 45 minutes once a will be located. the DOT about the place- week during the lunch hour, In June, West Side Rag ment of many bike racks. and it was just really hard to quoted a DOT spokesperson Since the program’s launch do what we needed to do in that saying that, “while there is in May, 45 percent of rack time period,” Dena Adriance, not a timeline for the expan- locations have moved after director for educational pro- sion of Citi Bike to portions locals complained. grams, said. of Manhattan north of 59th —Christian Zhang Girl Be Heard will move the COURTESY OF DENA ADRIANCE pilot program to an after-school DRAMA QUEEN | Girl Be Heard received $44,552 from the WHDC to expand its program.

Te magazine of the Columbia Spectator 5 December 2013 / vol. 15 issue 11 THE EYE A&E, BACK PAGE OPINION, PAGE 4 SPORTS, PAGE 2 FOLLOW US LOL Best of 2013 fail Latenite to take com- First-year memories Mullins leads Lions to @ColumbiaSpec best cultural Q]\dS`aObW]\’ edy to Lerner Box 81-64 win over Army @CUspectrum best OkCupid profile 2013 Richard Whiddington reflects on  @CUSpecSports BEST OF memories from his first year. PSab\]\\Seaa]c`QS’PSabOZ[]ab<]PSZe`WbS`a ’PSabOW`^]`bRSZOg’PSabR]e\Z]OR’O\R[]`S This weekend, Latenite Theatre Sophomore guard Grant Mullins put @theeyemag From pop culture reflections to will present its end-of-semester Unrecognized racism up a game-high 28 points of offense cherished New York moments, Eye omg THE anthology of student-written plays. for the Light Blue, dominating the BY editors discuss what this year meant wtf EDITORS The seven plays on the bill were Wilfred Chan discusses how even game en route to a victory against facebook.com/ for them. chosen from nearly 50 submissions. good people can be racist. Army at home. columbiaspectator

OUR DIGITAL PORTFOLIO

Our website — www.columbiaspectator.com — has become increasingly Cell A – Leaderboard (728 x 90 pixels) popular with students as a source of information about happenings both on and off campus. An online banner is an attractive and affordable option for advertisers seeking wide exposure over an extended period. Cell B – Upper Box We have also acquired an additional website — www.printatcu.com — (300 x 250 pixels) frequented by students as a way to conveniently print their work at school. Cells A, B, and C appear on this website in addition to Spectator’s main website. Students repeatedly return to Print@CU as a convenient way to print their documents for school, ensuring that you will make an even bigger impact with your ads, even among students who do not frequent the Spectator website.

Online advertising is sold in blocks of impressions, but because of the variability of site traffic, the Spectator will guarantee a week’s duration for the cost of the minimum purchasable number of impressions. Cell C – Middle Box OUR AD When you buy a digital ad, that ad will appear on all of (300 x 250 pixels) NETWORK our websites, ensuring that it reaches all of Columbia.

Print@CU

Cell A – Leaderboard (728 x 90 pixels) Cell C – Middle Box (300 x 250 pixels)

Rates and Specifications Cell C Cell B Cell C Cell Size (in pixels) Cost Per Mille Cost Per Impressions (300 x 250 pixels) (300 x 250 pixels) (300 x 250 pixels)

A 728 x 90 $15.00 $300 per 20,000 B 300 x 250 $15.00 $300 per 20,000 C 300 x 250 $6.00 $240 per 40,000 MORE DIGITAL PORTFOLIO COMPONENTS

SPONSORED TWEETS 2 for $100, maximum of 2 per week. Any purchase of or above $1000 total guarantees 2 free sponsored tweets made from the @ColumbiaSpec account with over 11,700 followers.

SPECNEWSLETTERS SpecNewsletters is a suite of daily and weekly digests of Spectator’s best stories that is delivered to over 1500 subscribers’ inboxes each week. For $200 a month, two ads – one leaderboard and one box – for your business would be displayed prominently in all of our newsletters. OUR PRINT PORTFOLIO Print media display advertisements offer a more traditional way to get your message out. We offer a variety of print advertising options to best suit your needs

Rates and Specifications

Full Page 6 col. x 21” 126 col. “ $1,764.00

Half Page 6 col. x 10.5” or 3 col. x 21” 63 col. “ $882.00

Third Page 6 col. x 7” or 2 col. x 21” 42 col. “ $588.00 1 Column 1.7861”

Quarter Page 3 col. x 10.5” 31.5 col. “ $441.00 2 Column 3.7389”

Sixth Page 3 col. x 7” or 2 col. x 10.5” 21 col. “ $294.00 3 Column 5.6917”

Eighth Page 3 col. x 5.25” or 2 col. x 7.88” 15.75 col. “ $220.00 4 Column 7.6444”

Twelfth Page 3 col. x 3.5” 10.5 col. “ $147.00 5 Column 9.5972”

Sixteenth Page 2 col. x 3.94” 7.88 col. “ $110.25 6 Column 11.55”

Net Rate Per Column Inch: $14.00 Rates Are Per Issue

Color Ad Rates

For ads a third page or larger Add $400 to the price above

For ads a quarter page or smaller Add $175 to the price above

DEADLINE FOR ALL PRINT ADS: 4:00 PM, 3 business days prior to publication

PAGE SIZE: Broadsheet (12” x 22”); 6 column page PRINTING METHOD: Offset MECHANICAL REPRODUCTION MATERIAL: Artwork should be e-mailed to [email protected]. The REQUIREMENTS preferred formats are PDF (with all fonts embedded), hi-res JPEG, or TIFF (300 dpi). Ads can also be downloaded from web or FTP sites. MORE PRINT PORTFOLIO COMPONENTS

CLASSIFIED ADS FREE STANDING SUPPLEMENTS The Classified Page appears in INSERTS A paid supplement inserted into every issue of the Columbia Daily every single copy of the Columbia Spectator. It offers an effective, The Spectator will accept free Daily Spectator and printed on the affordable way to reach University standing inserts. The cost is $125 date of your choice is the most students and staff, as well as per 1,000 for inserts designed, powerful way to capture the neighborhood residents. The page printed, and delivered to the attention of your target audience. a l s o c o n t a i n s t h e p o p u l a r printer by the advertiser. The To help you convey information crossword and Sudoku puzzles— minimum run is 1,000, with the about your services or events features guaranteed to draw the maximum being the full run of the directly to your consumers, attention of readers. paper (currently 5,000, but this Spectator provides a variety of figure is subject to change). Insert customizable printing options, with Classifieds cost $8 for the first 20 size is limited to what will fit prices that can be negotiated to words and 25¢ for each additional comfortably within the newspaper’s suit your precise needs. word. There is a 10% discount for dimensions—anything up to 11 x placing an ad 5 times. Deadline for 17 is acceptable. There is no classifieds is 12:00 noon two days standard limit to the number of prior to publication. Payment for pages, but the Spectator reserves SPECTATOR classifieds must be in advance. A the right to reject (or charge more MARKETING classified in the print edition of the for) magazine-type inserts that may paper will appear in the online complicate delivery of the paper. Spectator fliers in CU dorms every PAGE 5 edition as well. Free standing inserts should be other week (200 fliers per

shipped directly to our printer at campaign). For $50, advertisers CLASSIFIEDS the following address: can have a full color 11 x 3 inch advertisement across the bottom DECEMBER 9, 2013 STELLAR PRINTING of every flier. This is a great, 38-38 Ninth Street affordable way to gain direct Long Island City, NY 11101 e x p o s u r e t o t h e s t u d e n t Attention: KEN AKULIN community inside the dorms. SPECEVENTS The Spectator Event Series is presented by the FOOD EXPO Spectator Publishing Company. Our events offer a unique opportunity for you to advertise your Restaurants can come and serve business in a highly personal manner. We offer samples of their food to many different sponsorship packages for Columbia students, which is a each of our events, which can be great way for more than 350 purchased either on their own or as students to taste some of your part of a total exposure package. COLUMBIA delicious food and for you to To request more information advertise your restaurant. about SpecEvents, please WOMEN’S see the Contact LEADERSHIP Information page and send us CONFERENCE CWLC is a women's leadership symposium an email. that addresses issues that young women COLUMBIA encounter both in college and after graduation. The conference will focus MEDIA on topics such as college's COLUMBIA CONFERENCE role in shaping women and women's careers in male- STARTUP As our inaugural event of the dominated fields. Spectator Event Series, CMC began CONFERENCE as and continues to be a The Columbia Startup Conference seeks day-long series of panels to connect students with both emerging that address topics in the startups and startups that have media industry, culminating established themselves as national and in a keynote address global brands. Speakers will share the decisions that they made, the obstacles that they overcame, and the changes that they experienced as their company took off. TOTAL EXPOSURE PACKAGES Total exposure packages ensure that your business will leave a grand impression on the Columbia community. With any total exposure package, our entire business staff of more than 50 students becomes your team of campus ambassadors, introducing your product on a personal level to the entire Columbia community.

PLATINUM EXPOSURE PACKAGE GOLD EXPOSURE PACKAGE • Full back page color advertisement • Full back page color advertisement • 4 weeks of leaderboard banner (Cell A) • 2 weeks of leaderboard banner (Cell A) • 4 weeks of upper box advertisement (Cell B) • 3 weeks of upper box advertisement (Cell B) • 4 weeks of middle box advertisement (Cell C) • 2 weeks of middle box advertisement (Cell C) • 3 months of SpecNewsletters advertisements • 2 months of SpecNewsletters advertisements • 5 days of free standing inserts • 3 days of free standing inserts • 1 month of advertising via Spectator Marketing • 1 month of advertising via Spectator Marketing • Platinum Sponsorship Packages for all SpecEvents • Gold Sponsorship Packages for all SpecEvents $8,999 $6,999

SILVER EXPOSURE PACKAGE BRONZE EXPOSURE PACKAGE • Half back page color advertisement • Half back page color advertisement • 2 weeks of leaderboard banner (Cell A) • 1 week of leaderboard banner (Cell A) • 2 weeks of upper box advertisement (Cell B) • 1 week of upper box advertisement (Cell B) • 2 weeks of middle box advertisement (Cell C) • 1 week of middle box advertisement (Cell C) • 1 month of SpecNewsletters advertisements • 2 weeks of SpecNewsletters advertisements • 2 days of free standing inserts • 1 days of free standing inserts • 1 month of advertising via Spectator Marketing • 1 month of advertising via Spectator Marketing • Silver Sponsorship Packages for all SpecEvents • Bronze Sponsorship Packages for all SpecEvents $4,999 $2,999 CONTACT INFORMATION www.specpublishing.com Looking to sponsor a SpecEvent? Director of Advertising Sales: Classified Advertising: Simply email Genevieve Lewis at Caroline Chiu Ellen Lannon [email protected] Phone: (718) 704-7755 Phone: (212) 854-9550 for more information. Email: [email protected] Email: [email protected]

Columbia Daily Spectator • 2875 Broadway • Suite 303 • New York, NY 10025 (Broadway between 111th and 112th streets) Office Fax: (212) 854-9553

We will refuse to publish advertisements that we judge to be potentially inflammatory, libelous, or offensive. As a general rule, ads where the primary intent is to advance an idea or perspective— STATEMENT essentially a paid editorial—will be deemed inappropriate for publication. Political ads publicizing an OF POLICY event or promoting a book will usually be judged acceptable. The decision on whether or not an ad will be published ultimately rests with the President of the Spectator Publishing Company.