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Spectator Publishing Company ADVERTISING OPPORTUNITIES COLUMBIA UNIVERSITY Spectator Publishing Company ADVERTISING OPPORTUNITIES COLUMBIA UNIVERSITY Media Kit 2014 OUR PORTFOLIO The Spectator Publishing Company's comprehensive portfolio includes three print publications and five websites. Reaching the Columbia community in a variety of contexts, advertising through our portfolio allows our partners the opportunity to reach students not only as they read campus news, but as they go about everyday tasks, such as printing a paper, looking for a place to eat, finding an event to go to, or even shopping for discounts. Our extensive portfolio is the most direct and effective way for brands and companies to communicate with the Columbia community. We produce three journalism outlets: the Columbia Daily PUBLICATIONS Spectator (our daily newspaper), the Eye (our weekly arts and culture magazine), and Spectrum (our 24/7 blog). This diverse portfolio of publications allows us to reach all niches of the Columbia community. Print@CU, a website that allows columbia students to print anywhere PRINT@CU on campus, is part of daily life for thousands of Columbia students. In addition to appearing on the websites of our publications and on SpecHub, digital ads will appear on prinatacu.com, guaranteeing significant exposure in the Columbia community. Launched in April 2014, Courses@CU is the comprehensive COURSES@CU academic planning tool for students of Columbia. Thousands of students turn to Courses@CU for professor reviews and course advice as they plan out their classes for the upcoming semester and their next few years at Columbia. The Spectator Publishing Company maintains active social media SOCIAL MEDIA accounts on Twitter, Facebook, Instagram, and more. With well over ten thousand followers of our accounts, we constantly are reaching out to the Columbia community, drawing more visitors to our websites and ensuring that more people see your ads. Throughout the week, we send out daily and weekly digests of NEWSLETTERS Spectator’s best stories to thousands of subscribers. This newsletter, accompanied with two advertisements, is delivered directly to each subscriber’s inbox, allowing your ad to be viewed when checking email – not just when browsing one of our various websites. MEET THE COLUMBIA DAILY SPECTATOR. Every day, the Columbia Daily Spectator’s readers open its pages to the latest in breaking campus and city news, arts reviews, sports coverage, and provocative editorials. Founded in 1877, Spectator is the only daily newspaper serving the over 60,000 students, faculty and staff of Columbia University, as well as the residents of Morningside Heights and the Upper West Side. The Columbia Daily Spectator is the nation’s second-oldest Vol. CXXXVII—No. 130 Thursday, December 5, 2013 columbiaspectator.com college daily and is written, edited, and produced by a staff of USenate works to more than 150 Columbia and Barnard students. On an urban Ivy solve space crunch League campus of hip and intelligent thinkers, Spectator is one Senators may open up academic buildings to students after hours BY RUBY MELLEN matter,” he said. of the nation’s finest undergraduate newspapers. Columbia Daily Spectator Heinrich said spaces that have been discussed include This semester, University Hamilton and Lerner halls. senators are trying to allevi- While opening up aca- ate the space crunch that lim- demic buildings after normal its students’ studying options class hours would address during finals season. the inadequate study space, The senate has been exam- these buildings are inacces- ining ways to increase study sible to most students right space on campus this semester now. Certain faculty and staff after data from April’s quali- members have swipe access ty of life survey and personal to Hamilton, but the major- student complaints made it ity of students do not. Public clear that the issue was a pri- Safety feels that unregulated ority, University Senator Marc access to these empty build- Heinrich, CC ’16, said. ings would be unsafe for stu- dents, and the senate agrees. “Allowing free and un- restricted student access “We’re more to classrooms or unstaffed buildings after normal busi- looking at what ness hours is not an appropri- spaces we would ate and safe use of University facilities,” Daniel Held, the PETER BOHNHOF / STAFF PHOTOGRAPHER want to have executive director of commu- NEED SOME SPACE | Samantha Sokol, BC ’16 and a Spectrum senior staff blogger, and Noah Morgenstern, CC ’15, study in Hamilton. nications for facilities, said in available before an email. Heinrich said he under- contacting Public stands the problems, empha- Print@CU creator to become ESC tech director sizing that the lack of custo- Safety on the dial and Public Safety staff in BY RANA HILAL “I think I’ve hit the limit of I have some experience in that on the role in his last semester buildings after hours makes Columbia Daily Spectator what I can do on my own with- domain, and it doesn’t seem so and give back to the Columbia matter.” it clear why students are out administrative help, outside hard based on the research I’ve community. —Mark Heinrich, CC ’16, currently not permitted to The Engineering Student help, or resources data, which done,” he said. “One of the benefits of join- have late-night access. Still, Council elected Print@CU cre- is a huge part,” he said. “And I Print@CU, which is owned by ing super late in my Columbia University Senator Columbia students continue ator Sam Aarons, SEAS ’14, its think joining the ESC kind of Spectator Publishing Company, career is that I probably won’t to register complaints about new director of technology on gives me that leverage, but it also is used widely by students to get burned out as easily. It’s only study space, and some feel that Monday. allows me to give back.” print to campus printers with- one semester. It’s a known time The long-term solution that opening academic buildings Aarons will assume the posi- One project that Aarons out installing any drivers. commitment,” Aarons said. the senate is considering is to could help ease constraints tion in the spring semester fol- wants to work on is interfacing Aarons has interned with Aarons is currently develop- allow students to study in ac- on crowded campus libraries. lowing the resignation of this se- with the Columbia University the website Everlane, where ing more features for Housing@ ademic buildings after hours. “Although it’s easier to con- mester’s director, Vanshil Shah, Information Technology he created a REST API layer CU, which he created for a However, discussions remain centrate in the library, I of- SEAS ’15. Advisory Committee to create a for common actions. He has hackathon at Columbia, and he in an early phase, and Henrich ten stay in my room to avoid Aarons will act as a liai- global print queue, which would also developed several proj- has taken over management of said that senators are looking wasting the time it takes to son to Columbia University allow students to send their doc- ects as a consultant for Rearden WikiCU. Aarons also helps run at a variety of alternatives in find an open seat,” Candace Information Technology, build uments to a global printer and Commerce and as an engineer- the tech team for Bwog. the meantime. Richardson, CC ’14, said. But tools for the SEAS student body, have them available to print at ing intern for academia.edu. ESC Vice President for “We’re more looking at Richardson also said she was and push various administrative any location. ESC President Siddhant Finance Brian Wu, SEAS ’15, what spaces we would want unsure if she would want to use departments to make data more “I could see it as something Bhatt, SEAS ’14, said he enjoyed to have available before con- transparent to students. I’d want to build, just because seeing a senior step up and take SEE AARONS, page 3 tacting Public Safety on the SEE STUDY SPACES, page 3 NEWS BRIEF Harlem arts program for girls expands with WHDC money Brewer calls on DOT to apply for BY SAMANTHA format and will serve girls from always like to share a fully pro- by Teaching Artists, to discuss PERLSTEIN both public and private schools duced show that is youth-led issues that are important to federal funding for bike-share Columbia Daily Spectator throughout West Harlem. The and youth-driven and share them. group will meet for two and a that with the community,” “So often these girls are City Council member Through song, theater, po- half hours once a week. said executive director Jessica dealing with things in isola- Gale Brewer has called etry, spoken word, and dance, The after-school program Greer Morris, who was listed tion,” Adriance said. “Girls on the Department of even more West Harlem girls will tie in what Girl Be Heard in Newsweek as one of the “150 will share that they have been Transportation to apply for will be able is already doing with their Fearless Women Who Shake cutting themselves and deal- federal funding to expand to raise their citywide theater company Up the World.” ing with body issues, that they its bike-share program to voices and but make it accessible to high Girls accepted into the pro- have been dealing with eating the Upper West Side. speak up school students within West gram are encouraged to share disorders, that they have been In a letter last month, about the is- $ Harlem. pieces that they have written dealing with issues with their Brewer, the Manhattan sues that are FUNDEDFUNDED BY BY “The performance is the end in front of the other partici- families at home, dealing with Borough president-elect, important to THE WHDCWHLDC product of creating a safe space pants.
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