Volume 6, Issue 2 (V) : April – June 2019
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Volume 6, Issue 2 (V) ISSN 2394 - 7780 April - June 2019 International Journal of Advance and Innovative Research (Conference Special) Indian Academicians and Researchers Association www.iaraedu.com 3RD NATIONAL CONFERENCE ON APPLICATION OF MODERN MANAGEMENT THOUGHTS Organized by PG and Research Department of Management Studies Hindusthan College of Arts and Science Coimbatore March 9, 2019 Publication Partner Indian Academicians and Researcher’s Association Hindusthan College of Arts and Science Coimbatore Affiliated to Bharathiar University Approved by AICTE and Govt of Tamilnadu Accredited by NAAC An ISO Certified Institution Special Volume Editor Dr. D. Kalpana Professor PG & Research Department of Management Studies Hindusthan College of Arts and Science Coimbatore ORGANIZING COMMITTEE Chief Patron Mr. T. S. R. Khannaiyann Chairman Hindusthan Educational and Charitable Trust, Coimbatore Chairman Tmt. Sarasuwathi Khannaiyann Managing Trustee Hindusthan College and Charitable Trust, Coimbatore Patrons Thiru. K. Sakthivel Trustee Administration Hindusthan Educational and Charitable Trust, Coimbatore Tmt. Priya Satishprabhu Executive Trustee and Secretary Hindusthan Educational and Charitable Trust, Coimbatore Co-Chairman Dr. A. Ponnusamy Principal Hindusthan College of Arts and Science, Coimbatore Co-ordinator Dr. D. M. Navarasu Director - MBA Hindusthan College of Arts and Science Organising Secretary Dr. D. Kalpana Professor PG & Research Department of Management Studies Hindusthan College of Arts and Science Organizing Committee Mr. B. Nandhakumar Dr. K. Latha Dr. D. Suganthi Dr. D. Barani Kumar Dr. N. Pakutharivu Dr. K. Anitha Mrs. R. Shobana Dr. V. Sridhar Mr. N. J. Ravichandran ABOUT HINDUSTHAN COLLEGE OF ARTS AND SCIENCE Hindusthan College of Arts and Science (Autonomous) is a constituent of Hindusthan Educational and Charitable Trust. It was established in the year 1998 by the eminent industrialist and humanitarian Shri T.S.R KHANNAIYANN, Chairman, Hindusthan group of companies. The college is affiliated to Bharathiar University and it is accredited by NAAC and recently achieved the autonomous status in the academic year 16-17. We believe education can transform and create compassionate communities, and a sustainable future. Towards this end, we nurture the spirit of curiosity, foster a sense of ethical perspective, promote the relevance of service towards communities, and incorporate new initiatives in pedagogy, research and industry collaborations. We at HICAS provide education that enables student transformation into responsible citizens and face the future with knowledge, confidence, commitment, compassion and resilience. ABOUT IARA Indian Academicians and Researchers Association ( IARA ) is an educational and scientific research organization of Academicians, Research Scholars and practitioners responsible for sharing information about research activities, projects, conferences to its members. IARA offers an excellent opportunity for networking with other members and exchange knowledge. It also takes immense pride in its services offerings to undergraduate and graduate students. Students are provided opportunities to develop and clarify their research interests and skills as part of their preparation to become faculty members and researcher. Visit our website www.iaraedu.com for more details. ABOUT CONFERENCE Today in the enterprise, nothing is ever at rest; everything is fast and getting faster. From critical business processes to HRM, Marketing, or email everything seems to be running at a breakneck pace. Work is always working, even if we aren’t. Business agility is the coin of the realm. Attempts to keep up with the increasing speed of the enterprise through the business process automation have, conversely, slowed things down. This is not truer than when looking at information management in isolation. Many organizations apply the same strategies and deployment architectures for information management and business process automation that would have been used a decade ago. However, this era of complex and monolithic enterprise software dominance is nearing its end. Business apps are fast, flexible, easy to build applications for streamline work and pull your information and systems together introducing an entirely new way to approach the question of business process automation and generate business agility. Modular business applications have the power to span an organization, drive business outcomes and deliver towards competitive advantage. They can be rapidly built, easily adapted and powerful enough to scale across soloed business systems and data. We expect concrete and substantial contribution from the participants in the form of research papers, descriptive articles, case studies etc. The same can be discussed before the forum for extracting the fruitful, constructive and insubstantial applications of modern management trends in the business area. International Journal of Advance and Innovative Research Volume 6, Issue 2 (V): April - June 2019 Editor- In-Chief Dr. Tazyn Rahman Members of Editorial Advisory Board Mr. Nakibur Rahman Dr. Mukesh Saxena Ex. General Manager ( Project ) Pro Vice Chancellor, Bongaigoan Refinery, IOC Ltd, Assam University of Technology and Management, Shillong Dr. Alka Agarwal Dr. Archana A. Ghatule Director, Director, Mewar Institute of Management, Ghaziabad SKN Sinhgad Business School, Pandharpur Prof. (Dr.) Sudhansu Ranjan Mohapatra Prof. (Dr.) Monoj Kumar Chowdhury Dean, Faculty of Law, Professor, Department of Business Administration, Sambalpur University, Sambalpur Guahati University, Guwahati Dr. P. Malyadri Prof. (Dr.) Baljeet Singh Hothi Principal, Professor, Government Degree College, Hyderabad Gitarattan International Business School, Delhi Prof.(Dr.) Shareef Hoque Prof. (Dr.) Badiuddin Ahmed Professor, Professor & Head, Department of Commerce, North South University, Bangladesh Maulana Azad Nationl Urdu University, Hyderabad Prof.(Dr.) Michael J. Riordan Dr. Anindita Sharma Professor, Dean & Associate Professor, Sanda University, Jiashan, China Jaipuria School of Business, Indirapuram, Ghaziabad Prof.(Dr.) James Steve Prof. (Dr.) Jose Vargas Hernandez Professor, Research Professor, Fresno Pacific University, California, USA University of Guadalajara,Jalisco, México Prof.(Dr.) Chris Wilson Prof. (Dr.) P. Madhu Sudana Rao Professor, Professor, Curtin University, Singapore Mekelle University, Mekelle, Ethiopia Prof. (Dr.) Amer A. Taqa Prof. (Dr.) Himanshu Pandey Professor, DBS Department, Professor, Department of Mathematics and Statistics University of Mosul, Iraq Gorakhpur University, Gorakhpur Dr. Nurul Fadly Habidin Prof. (Dr.) Agbo Johnson Madaki Faculty of Management and Economics, Faculty, Faculty of Law, Universiti Pendidikan Sultan Idris, Malaysia Catholic University of Eastern Africa, Nairobi, Kenya Dr. Neetu Singh Prof. (Dr.) D. Durga Bhavani HOD, Department of Biotechnology, Professor, Mewar Institute, Vasundhara, Ghaziabad CVR College of Engineering, Hyderabad, Telangana Prof. (Dr.) Shashi Singhal Prof. (Dr.) Aradhna Yadav Professor, Professor, Amity University, Jaipur Krupanidhi School of Management, Bengaluru Prof. (Dr.) Alireza Heidari Prof.(Dr.) Robert Allen Professor, Faculty of Chemistry, Professor California South University, California, USA Carnegie Mellon University, Australia Prof. (Dr.) A. Mahadevan Prof. (Dr.) S. Nallusamy Professor Professor & Dean, S. G. School of Business Management, Salem Dr. M.G.R. Educational & Research Institute,Chennai Prof. (Dr.) Hemant Sharma Prof. (Dr.) Ravi Kumar Bommisetti Professor, Professor, Amity University, Haryana Amrita Sai Institute of Science & Technology, Paritala Dr. C. Shalini Kumar Dr. Syed Mehartaj Begum Principal, Professor, Vidhya Sagar Women’s College, Chengalpet Hamdard University, New Delhi Prof. (Dr.) Badar Alam Iqbal Dr. Darshana Narayanan Adjunct Professor, Head of Research, Monarch University, Switzerland Pymetrics, New York, USA Prof.(Dr.) D. Madan Mohan Dr. Rosemary Ekechukwu Professor, Associate Dean, Indur PG College of MBA, Bodhan, Nizamabad University of Port Harcourt, Nigeria Dr. Sandeep Kumar Sahratia Dr. P.V. Praveen Sundar Professor Director, Sreyas Institute of Engineering & Technology Shanmuga Industries Arts and Science College Dr. S. Balamurugan Dr. Manoj P. K. Director - Research & Development, Associate Professor, Mindnotix Technologies, Coimbatore Cochin University of Science and Technology Dr. Dhananjay Prabhakar Awasarikar Dr. Indu Santosh Associate Professor, Associate Professor, Suryadutta Institute, Pune Dr. C. V.Raman University, Chhattisgath Dr. Mohammad Younis Dr. Pranjal Sharma Associate Professor, Associate Professor, Department of Management King Abdullah University, Saudi Arabia Mile Stone Institute of Higher Management, Ghaziabad Dr. Kavita Gidwani Dr. Lalata K Pani Associate Professor, Reader, Chanakya Technical Campus, Jaipur Bhadrak Autonomous College, Bhadrak, Odisha Dr. Vijit Chaturvedi Dr. Pradeepta Kishore Sahoo Associate Professor, Associate Professor, Amity University, Noida B.S.A, Institute of Law, Faridabad Dr. Marwan Mustafa Shammot Dr. R. Navaneeth Krishnan Associate Professor, Associate Professor, King Saud University, Saudi Arabia Bharathiyan College of Engg & Tech, Puducherry Dr. Mahendra Daiya Dr. G. Valarmathi Associate Professor, Associate Professor, JIET Group of Institutions, Jodhpur Vidhya Sagar Women's College, Chengalpet Dr. Parbin Sultana Dr. M. I. Qadir Associate Professor, Assistant Professor, University of Science & Technology Meghalaya