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After Covid -19 Pandemic-: E-Commerce Revolution in India Gets Its Second Wind

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After Covid -19 Pandemic-: E-Commerce Revolution in India Gets Its Second Wind SSRG International Journal of Economics and Management Studies Volume 8 Issue 2, 123-129, February, 2021 ISSN: 2393 – 9125 /doi:10.14445/23939125/IJEMS-V8I2P118 © 2021 Seventh Sense Research Group® After Covid -19 Pandemic-: E-Commerce Revolution In India Gets Its Second Wind *Prof. Rajesh Kesari, **Anshu Kesharwani Professor, Research Scholar Department of Commerce, Nehru Gram Bharti(Deemed to be University), Kotwa- Jamunipur, Dubawal, Prayagraj(U.P) India ABSTRACT-: COVID -19 has caused a modulation in E-commerce reach everywhere its convenience. Consumers in development COVID -19 pandemic prompts an E-commerce it economics have made a substantial transfer to online can throw the Indian economy and as commercial shopping. During the pandemic, online consumption habit activities are a boost in INDIA. It gets its second wind in in India has changed significantly with a greater proportion E-commerce activities after the COVID-19 pandemic. of internet user buying essential products such as food, th After the declared lockdown on 25 March 2020 by the cosmetics, clothing, and medicines potableCOVID-19 is government, only one sector is growing rapidly in that blowing again many aspects of carefully webbed society period “Essential” and “online transaction.” such as food industries, hospitality tourism automobile Essential means our daily needed things which navigation, and many more. E-commerce and digital were necessary for live and online transaction is where transaction are the most usable domain these time, and an face to face meetings are not necessary, and payment entire business organization will change their working becomes easy to anywhere and any time in lockdown pattern their employees flow their work from home with period when the government asked: “STAY HOME.” the help of V.C (Video call). No one can go outside and travel anywhere to When the traditional street-side business has fulfill their desire demand, but their desires are flourishing completely shut down, they can be taking their online through E-services which blended for our damage. E- business people also switching from malls and commerce helped consumers of Metro and Non-metro supermarket to E-commerce for their necessary cities to buy their daily needed product at home in that commodities companies like Big Basket, Amazon, period also increase viewership for videos and events and Walmart, Flipkart, Snapdeal, Myntra, Grofers Paytm mall rise of video conferences on social media because of social Reliance mart, etc. companies work, and growth of distancing. At that time government forces to use cashless convenience movement for business size and they transactions by use of smartphones. delivered at your doorstep shopping habit, and consumer behavior is changing rapidly. In this paper, we discuss after the COVID-19 pandemic E-commerce uprising in Indian Metro and Non- Some E-commerce seller are adding soaps, sanitizer, and Metro cities gets its second wind, their growth and also other hygienic products to increase their consumer demand impact of the pandemic in various sectors like digital to COVID-19, forcing many people who previously deal marketing, cashless transaction, Consumer behavior, on their street’s Kirana shops, malls, and supermarket for Consumer Demand, etc. has changed their major policies. essential and Non-essential products to huddle the growing via E-commerce an order volume growth of E-commerce The paper mainly focuses on the pandemic is 17% as of June 2020 situation in India and after post -crises E-commerce companies growth and their revenue addition and their A PERMANENT GEAR CHANGE GROWTH OF E- growth in several sectors; it helps us to understand the COMMERCE IN METRO AND NON-METRO growth and challenges faced by consumers and E- CITIES-: commerce. The COVID-19 is widely known for second wind Keywords-: E-commerce, COVID-19, pandemic, and kickstarting of essential, online transaction, second wind, consumer E-commerce in Metro and Non-Metro cities in India. E- behavior commerce rapidly increases their services for the consumer INTRODUCTION during covid-19 when govt. say “STAY HOME” than E- The E-commerce sector was flourishing after commerce expands their services it can migrate the COVID-19 rapidly in Metro and Non-Metro cities in India. business from offline to online channel when digital revolution begin and expanded rapidly according to This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/) Rajesh Kesari & Anshu Kesharwani / IJEMS, 8(2), 123-129, 2021 modern era then COVID-19 crises will result in a (A) According to E-marketer, Facebook saw a 70% permanent change to our shopping and consumer demand increase in usage of all of its app after march month. its change their gear as like as- People are using these apps for entertainment, transfer information, E-commerce, and many more (1) E-commerce facilitates. Elderly consumers who they spend more time on Facebook while they at have aged are 65 years and above pandemic change home. their shopping and payment habits digitally. (B) Many E-commerce businesses expand their (2) COVID prompt to online transaction quick as businesses through social media. They can engage lightning. the customer to show various E-add through social media. (3) Upgrade supply chain and fulfillment via e- commerce. They can improve their fast -last-mile (C) People engaged in the various channel for different delivery and easy return. content E-commerce promote their product via entertainment channels like Tic Tok, Snac Video, (4) The risk of pandemic blowback leads to continued Snapchat, etc. these channels are a big source of social distancing, and E-commerce helps us. entertainment and fun only Snapchat saw 47% in usage that time Tic Tok also increased and well- (5) Evolution of technological platform in that time we promoted E-commerce but soon they banned in India strength our technological platform. cause of govt order. (6) New shopping habits increase via the rapid growth (D) Social media helped E-commerce businesses to know of mobile devices is making it easier than ever to their consumer knowledge -in-depth as some browse and shop online and pay online easily. common information as common answer question SOCIAL MEDIA ROLE IN E-COMMERCE such as age, location, Gender, Basic interest income PLATFORM-: level, etc. this information help to easily find out the consumer thought and feelings. Social media play big role to promote E-commerce platform when people stay at home due to COVID -19 (E) Industry experts say that E-commerce is keen to then E-commerce arrive their services and promote them ramp up its presence in various sectors using a through social media like FACEBOOK, INSTAGRAM, combination of tactics. This includes using the tie-up WHATSAPP, TELEGRAM, etc. with social media to increase the order flow. ADS IN SOCIAL MEDIA INSPIRE ONLINE CONSUMER MOST-: Chart Title SNAPCHAT 35 WHATSAPP 60 YOUTUBE 55 INSTAGRAM 43 FACEBOOK 70 0 10 20 30 40 50 60 70 80 PERCENTAGE *source: effects of Covid -19 on online shopping 2020 124 Rajesh Kesari & Anshu Kesharwani / IJEMS, 8(2), 123-129, 2021 REVIEW OF LITERATURE-: (3) To find out the effect of implementing E-commerce and analyze the future prospects. After COVID-19, we cannot think of our existence without E-commerce. In this section, we try to (4) The find out the effect of E-commerce a services in explain some previous literature for this research about the various sector and impact on Metro and Non- Metro research that COVID-19 has the reason for E-commerce areas. growth. (5) To analyses the present trends of E-commerce and (1) Vikram P. Bhalekar April(2020) analysis in Novel growth rapidly after COVID -19. Corona Virus pandemic Impact on Indian Economy, E-commerce Education, and employment explained the pandemic impact on the Economy, E-commerce RESEARCH METHODOLOGY-: throw commercial activities are a boost in everywhere metro as well as non-metro areas . The study is incorporated by extensive primary and secondary data. Secondary data has been conducted to (2) Anam Bhatti, Hamza Akrum, Ahmed Usman khan refine the available data; the study includes analysis of the June(2020) analyze in E-commerce trends during growth of different sectors and the effect of COVID -19 COVID -19 pandemic top retail E-commerce websites on the E-commerce industry of each respective region. in pandemic increase. The study is descriptive, quantitative, cum analytical in nature. It’s a blueprint of the various elements (3) A Bain & company -PRICE survey of 3000 household of the study and research objectives and the set of across their geographic area and their income group methodologies adopted to achieve those objectives. this survey was conducted lockdown period between April to June, revealed 13%buyers who’s first time COLLECTION OF DATA -: shopping through online and while more about 40% In every statistical investigation, the first thing is buying more online. the collection in content method, structured questionnaire, and survey method, collected data will be edited, coded, (4) Mansour Abdelrhim, Abdullah Elsayed (2020)June 7, classified, tabulated and will be analyzed by micro soft explained in The effect of COVID-19 Spread on the excel. E-commerce market: The case of the 5 largest E- commerce companies in the world, the percentage of PRIMARY DATA -: the effect of COVID-19 spread varied from one Data will be collected from the consumers who company to another depending on the country to buy online. which it belonged to another. SECONDARY DATA -: (5) Pandey and Parmar (2020) aimed to investigate the Data shall be collected from newspapers, research various factor which is affected consumer behavior papers, articles, news blog company websites, surveys while online shopping in their study, various factors as earlier conducted by E-commerce companies.
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