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A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by University of Minnesota Digital Conservancy The EKOCENTER: A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing A Thesis SUBMITTED TO THE FACULTY OF UNIVERSITY OF MINNESOTA BY Joy Marie Hamilton IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ARTS Dr. Mark Pedelty May 2015 © Joy Hamilton 2015 Abstract In 2013 The Coca-Cola Company announced their latest corporate social responsibility (CSR) project: the EKOCENTER. Envisioned for communities lacking access to safe drinking water, the EKOCENTER kiosks contain vaccine storage, wireless communication technology, clean drinking water, and Coca-Cola products under the premise of “social enterprise.” In light of the global water crisis, a textual and visual analysis of the CSR press release materials produced by The Coca-Cola Company in addition to media coverage highlights the ways in which Coca-Cola utilizes public concern about the environment and public health in order to safeguard their position as the world’s largest beverage distributer. The EKOCENTER’s discourse exemplifies “bluewashing” rhetoric that contests negative perceptions of Coca-Cola. Furthermore, the EKOCENTER discourse glosses over the contradiction between Coca-Cola’s reliance on water access for their business model and Earth’s limited fresh water supply. The EKOCENTER embodies a precarious deferment of water stewardship and governance to transnational corporations. i Table of Contents -
Etika a Společenská Odpovědnost Společnosti Coca-Cola)
MASARYKOVA UNIVERZITA Fakulta sportovních studií Katedra společenských věd a managementu sportu Vztah podnikové, spotřebitelské a environmentální etiky (Etika a společenská odpovědnost společnosti Coca-Cola) Relationship between business, consumers and environmental ethics (Ethics and corporate social responsibility of Coca-Cola Company) Diplomová práce Vedoucí diplomové práce: Vypracoval: PhDr. Mgr. Vratislav Moudr Bc. Jan Prokeš Management sportu Brno 2016 Prohlašuji, že jsem diplomovou práci vypracoval samostatně a na základě literatury a pramenů, uvedených v použitých zdrojích a pod vedením PhDr. Mgr. Vratislava Moudra. V Brně dne 20. dubna 2016 Podpis: Bc. Jan Prokeš 2 Poděkování Děkuji PhDr. Mgr. Vratislavu Moudrovi za pomoc, odborný dohled a trpělivost, při vypracování této práce. Za konečnou revizi děkuji Mgr. Šárce Prokešové a Ing. Michalovi Štefflovi. 3 Obsah 1. Úvod ................................................................................................................. 6 2. Etika ................................................................................................................. 7 2.1. Tradiční etika ........................................................................................ 7 2.1.1. Environmentální etika ..................................................................... 10 2.1.1.1. Evoluční ontologie ...................................................................... 12 2.1.1.1.1. Přírodní evoluce ....................................................................... 13 2.1.1.1.2. -
Appendix Unilever Brands
The Diffusion and Distribution of New Consumer Packaged Foods in Emerging Markets and what it Means for Globalized versus Regional Customized Products - http://globalfoodforums.com/new-food-products-emerging- markets/ - Composed May 2005 APPENDIX I: SELECTED FOOD BRANDS (and Sub-brands) Sample of Unilever Food Brands Source: http://www.unilever.com/brands/food/ Retrieved 2/7/05 Global Food Brand Families Becel, Flora Hellmann's, Amora, Calvé, Wish-Bone Lipton Bertolli Iglo, Birds Eye, Findus Slim-Fast Blue Band, Rama, Country Crock, Doriana Knorr Unilever Foodsolutions Heart Sample of Nestles Food Brands http://www.nestle.com/Our_Brands/Our+Brands.htm and http://www.nestle.co.uk/about/brands/ - Retrieved 2/7/05 Baby Foods: Alete, Beba, Nestle Dairy Products: Nido, Nespray, La Lechera and Carnation, Gloria, Coffee-Mate, Carnation Evaporated Milk, Tip Top, Simply Double, Fussells Breakfast Cereals: Nesquik Cereal, Clusters, Fruitful, Golden Nuggets, Shreddies, Golden Grahams, Cinnamon Grahams, Frosted Shreddies, Fitnesse and Fruit, Shredded Wheat, Cheerios, Force Flake, Cookie Crisp, Fitnesse Notes: Some brands in a joint venture – Cereal Worldwide Partnership, with General Mills Ice Cream: Maxibon, Extreme Chocolate & Confectionery: Crunch, Smarties, KitKat, Caramac, Yorkie, Golden Cup, Rolo, Aero, Walnut Whip, Drifter, Smarties, Milkybar, Toffee Crisp, Willy Wonka's Xploder, Crunch, Maverick, Lion Bar, Munchies Prepared Foods, Soups: Maggi, Buitoni, Stouffer's, Build Up Nutrition Beverages: Nesquik, Milo, Nescau, Nestea, Nescafé, Nestlé's -
Important Notice Not for Distribution to Any Person
IMPORTANT NOTICE NOT FOR DISTRIBUTION TO ANY PERSON OR ADDRESS IN THE U.S. OR TO U.S. PERSONS EXCEPT AS DESCRIBED BELOW. IMPORTANT: You must read the following before continuing. The following applies to the Base Prospectus following this page and you are therefore advised to read this carefully before reading, accessing or making any other use of the Base Prospectus. In accessing the Base Prospectus, you agree to be bound by the following terms and conditions, including any modifications to them any time you receive any information from us as a result of such access. NOTHING IN THIS ELECTRONIC TRANSMISSION OF THE DOCUMENT CONSTITUTES AN OFFER OF SECURITIES FOR SALE OR A SOLICITATION OF AN OFFER TO BUY IN THE UNITED STATES OR ANY OTHER JURISDICTION WHERE IT IS UNLAWFUL TO DO SO OR TO U.S. PERSONS. THE SECURITIES HAVE NOT BEEN AND WILL NOT BE REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933 (THE "SECURITIES ACT"). SUBJECT TO CERTAIN EXCEPTIONS, SECURITIES MAY NOT BE OFFERED OR SOLD WITHIN THE UNITED STATES OR TO U.S. PERSONS. TERMS USED IN THIS PARAGRAPH HAVE THE MEANING GIVEN TO THEM IN REGULATION S UNDER THE SECURITIES ACT. THE FOLLOWING BASE PROSPECTUS MAY NOT BE FORWARDED OR DISTRIBUTED TO ANY OTHER PERSON AND MAY NOT BE REPRODUCED IN ANY MANNER WHATSOEVER, AND IN PARTICULAR, MAY NOT BE FORWARDED TO ANY U.S. ADDRESS OR TO U.S. PERSONS. ANY FORWARDING, DISTRIBUTION OR REPRODUCTION OF THIS DOCUMENT IN WHOLE OR IN PART IS UNAUTHORISED. FAILURE TO COMPLY WITH THIS DIRECTIVE MAY RESULT IN A VIOLATION OF THE SECURITIES ACT OR THE APPLICABLE LAWS OF OTHER JURISDICTIONS. -
Coca-Cola Company (Herein Known As Coke) Possesses One of the Most Recognized Brands on the Planet
Table of Contents Introduction ....................................................................................................................... 1 Chapter One: Organizational Profile............................................................................... 3 1.1 Operations ................................................................................................................... 3 1.2 Brands.......................................................................................................................... 4 1.3 Bottling Process ......................................................................................................... 6 1.4 Production Facilities................................................................................................... 8 1.5 Coke Executives and their Salaries .......................................................................... 8 1.6 Board of Directors ...................................................................................................... 9 1.7 Public Relations ........................................................................................................ 10 1.8 University Links ........................................................................................................ 11 Chapter Two: Economic Profile..................................................................................... 14 2.1 Financial Data............................................................................................................ 14 2.2 Joint Ventures -
Coca-Cola Company
Corporate Responsibility Reporting on the Consumer Perspective Case: Coca-Cola Company Laura Halttunen Jani Inkilä Bachelor’s thesis 5. 12. 2014 Kuopio Bachelor’s degree (UAS) SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Laura Halttunen, Jani Inkilä Title of Thesis Corporate Responsibility Reporting on the Consumer Perspective – Case Coca-Cola Company Date 5.12.2014 Pages/Appendices 98/13 Supervisor(s) Minna Tarvainen, Anneli Juutilainen Client Organization/Partners Abstract Corporate responsibility and utilising the full potential behind it is a powerful tool for any company. Many companies and organizations have made investigations and reports to enable them to reach this full potential. The purpose of the present research was to study the level of consumer awareness towards corporate responsibility through the role of media channels. The objective was to study the scope of corporate responsibility from the consumer perspective and provide an association between theories and practical solutions. A further aim was to explain historical roots and the development of the concept, as well as the ideologies behind it and study customers’ awareness about the phenomenon; one important factor being the media. The theoretical framework is constructed on a literature review consisting of various books, academic and non-academic articles, and online publications. A qualitative interview with 20 participants was used to elicit the consumer viewpoint. Coca-Cola Company’s sustainability and GRI reports and strategies for the 2011-2013 financial years were analysed. The results indicate that the functional utilization of corporate responsibility requires concrete actions rather than a polished veneer. -
THE COCA-COLA COMPANY BRANDS the Trademarks Listed
Page 1 of 5 THE COCA-COLA COMPANY BRANDS The trademarks listed below are owned or used under license* by The Coca-Cola Company and its related affiliates, as of September 30, 2005. These trademarks may be owned or licensed in select locations only. Want to learn more about our brands around the world? Visit the Coca-Cola Virtual Vender. A A&W* Ades Alhambra* Ali* Alive Ambasa Andina Fresh Andina Frut Andina Nectar Aqua Aquabona Aquana Aquarius Arwa Aybal-Kin B Bacardi Mixers* Barq's Barq's Floatz Beat Belté Beverly Bibo Big Crush* Bimbo Bimbo Break Bingooo Bistra Bistrone BlackFire Bom Bit Maesil BonAqua/BonAqa BPM Bright & Early Bubbly Burn C caffeine free caffeine free Diet caffeine free diet Inca caffeine free Barq's Coca-Cola Coke/Coca-Cola light Kola Cal King Calypso Canada Dry* Cannings Cappy Caprice Carioca Carver's Cepita Charrua Chaudfontaine* Cheers cherry Coke Chinotto* Chinotto light* Ciel Citra Club* Coca-Cola Coca-Cola C2 Coca-Cola light with Coca-Cola light with Coca-Cola with Coca-Cola Citra Citra Orange Lemon Coca-Cola with Coca-Cola with Lime Coca-Cola Zero Cocoteen Raspberry Coke II Cresta* Cristal Crush* Crystal D Daizu no Susume DANNON* DASANI DASANI Lemon DASANI Nutriwater DASANI Raspberry DASANI Strawberry Delaware Punch diet Andina diet Andina DESCA diet A&W* Nectar/Andina Nectar Frut/Andina Frut light light Diet Coke/Coca-Cola diet Barq's diet Canada Dry* diet cherry Coke light http://www2.coca-cola.com/brands/brandlist_include_nolink.html 4/29/2006 Page 2 of 5 Diet Coke with Diet Coke with Lime/ Diet Coke Sweetened -
The Coca-Cola Company - Wikipedia, the Free Encyclopedia
The Coca-Cola Company - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/The_Coca-Cola_Company The Coca-Cola Company AmazonTwitter From Wikipedia, the free encyclopedia 1 of 10 1/ 1/ 011 1:01 AM The Coca-Cola Company - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/The_Coca-Cola_Company The Coca-Cola Company Type Public (N(SE: K, (http://www.nyse.com/about/listed /.uick.uote.html/ticker0ko1 1 2ow 3ones Industrial Average Component Industry 6everage Founded 188 Headquarters Atlanta, 9eorgia, :.S. Area served Worldwide Key people Muhtar Kent (Chairman and CE,1;1] Products Coca-Cola Carbonated Soft 2rinks Water ,ther Non-alcoholic beverages; ] ;3] Revenue :S$31.0 6illion (FY 20091 ;3] Operating :S$8. 3 6illion (FY 20091 income ;3] et income :S$5.8 6illion (FY 20091 ;4] Total assets :S$48.A 6illion (FY 20091 ;4] Total equity :S$ 4.8 6illion (FY 20091 Employees 8 ,800 (July 20101 Website ,fficial Website (http://www.thecoca- colacompany.com/1 of 10 1/ 1/ 011 1:01 AM The Coca-Cola Company - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/The_Coca-Cola_Company The Coca-Cola Company (N(SE: K, (http://www.nyse.com /about/listed/quickquote.html/ticker0ko) ) is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. 6esides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day.;5] The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. -
61000 Coca Cola Coverpdf.Qxd (Page 1)
2003 SUMMARY ANNUAL REPORT The Coca-Cola Company One Coca-Cola Plaza Atlanta, Georgia 30313 www.coca-cola.com Financial Highlights THE COCA-COLA COMPANY 2003 SUMMARY ANNUAL REPORT Percent YEAR ENDED DECEMBER 31, 2003 2002 Change (in millions except per share data, ratios and growth rates) Net operating revenues $ 21,044 $ 19,564 8 % Operating income $ 5,221 $ 5,458 (4)% Net income before cumulative effect of accounting change $ 4,347 $ 3,976 9 % Net income $ 4,347 $ 3,050 43 % Net income per share before cumulative effect of accounting change (basic and diluted) $1.77 $1.6011% ge Communications Net income per share (basic and diluted) $ 1.771 $1.232 44 % Net cash provided by operating activities $ 5,456 $ 4,742 15 % Dividends paid $ (2,166) $ (1,987) 9 % Share repurchase activity $(1,482) $ (707) 110 % Return on capital 24.5% 24.5% Return on common equity 33.6% 34.3% For more information about The Coca-Cola Company, our beliefs and policies, and additional stories about our operations in more than Unit case volume (in billions) 200 countries, please visit us at www.coca-cola.com. International operations 13.7 13.1 5 % An online version of this publication as well as our Annual Report on North America operations 5.7 5.6 2 % Form 10-K can be found at www.summaryannualreport.coca-cola.com. Worldwide 19.4 18.7 4 % 1 2003 basic and diluted net income per share included a net decrease of $0.18 as a result of the following items: a $0.15 per share decrease related to the Company’s streamlining initiatives primarily in North America and Germany; a $0.05 per share noncash decrease related to the consummation of a merger by one of our Company’s equity method investees, Coca-Cola FEMSA, S.A. -
Sorros Nikolaos.Pdf
Πανεπιστήμιο Πειραιώς Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων Πρόγραμμα Μεταπτυχιακών Σπουδών στη Διοίκηση Επιχειρήσεων (ΜΒΑ) Ονοματεπώνυμο: Σώρρος Νικόλαος Αριθμός Μητρώου: ΜΔΕ/1026 Διπλωματική Εργασία «ΤΥΠΟΠΟΙΗΣΗ ΚΑΙ ΠΡΟΣΑΡΜΟΓΗ ΤΗΣ ΔΙΑΦΗΜΙΣΗΣ ΣΕ ΕΝΑ ΔΙΑΦΟΡΟΠΟΙΗΜΕΝΟ ΔΙΕΘΝΕΣ ΠΕΡΙΒΑΛΛΟΝ ΜΙΑ ΕΜΠΕΙΡΙΚΗ ΑΝΑΛΥΣΗ» 1 ΣΥΝΟΨΗ Η παρούσα εργασία επιδιώκει να θίξει τον καίριο ρόλο που διαδραματίζουν τα διαφορετικά πολιτισμικά περιβάλλοντα στη διαδικασία επιλογής της στρατηγικής διαφήμισης που θα ακολουθήσει μια επιχείρηση. Πραγματεύεται ακόμη τους παράγοντες εκείνους που επηρεάζουν αυτά τα περιβάλλοντα και σε ένα βαθμό αποσκοπεί να δείξει τα αίτια ύπαρξής τους. Πως επιλέγεις τον τρόπο διείσδυσης σε μια αγορά; Ποια στοιχεία πρέπει να συλλέξεις και ποιους παράγοντες να λάβεις υπόψη προκειμένου να αναλύσεις την αγορά; Υπάρχει ζήτηση στην εκάστοτε αγορά για τα προϊόντα που προσφέρεις; Και αν υπάρχει έχεις τη δυνατότητα να την ικανοποιήσεις με το χαρτοφυλάκιο προϊόντων που έχεις στη διάθεσή σου; Πώς δρουν οι ανταγωνιστές σου σε αυτή την αγορά; Με ποιον τρόπο αναλύεις τα προτερήματα και τις αδυναμίες σου; Πώς καταστρώνεις τη στρατηγική σου για το παρόν και για το μέλλον; Αυτά είναι κάποια από τα βασικά ερωτήματα που προσπαθεί να απαντήσει η παρούσα διπλωματική εργασία. Για τη διευκόλυνση της έρευνας θεωρήθηκε σκόπιμο να επιλεγεί μια εταιρεία κολοσσός, όπως είναι η Coca-Cola Company, που δραστηριοποιείται σε όλο τον κόσμο και θα καθίσταται δυνατή η σύγκριση των στρατηγικών της σε διαφοροποιημένα πολιτισμικά περιβάλλοντα. Στο πρώτο κεφάλαιο που αποτελεί τον προθάλαμο για την προαναφερθείσα ανάλυση, πραγματοποιείται μια εισαγωγική γενική αναφορά στους οικονομικούς όρους και στις έννοιες που θα μας απασχολήσουν στη συνέχεια. Στο δεύτερο κεφάλαιο, γίνεται αναφορά στα οικονομικά και πολιτιστικά χαρακτηριστικά των πέντε ηπείρων της γης. -
Globalwebindex Core Survey | Brand List Q1 2021
GlobalWebIndex Core Survey | Brand List Q1 2021 LUXURY FASHION: ENGAGEMENT** ....... 57 TECHNOLOGY BRANDS: ENGAGEMENT** Contents LUXURY FASHION: ADVOCACY** ............ 57 ......................................................................... 90 RETAILERS** .................................................. 57 TECHNOLOGY BRANDS: AIRLINES: ENGAGEMENT** ....................... 68 CONSIDERATION** ...................................... 90 BANKS / FINANCIAL INSTITUTIONS: AIRLINES: ADVOCACY** ............................. 68 TECHNOLOGY BRANDS: ADVOCACY** .. 90 AWARENESS** ................................................ 3 AUTOMOTIVE: ENGAGEMENT** .............. 72 NAMED SOCIAL MEDIA SERVICES USED * BANKS / FINANCIAL INSTITUTIONS: AUTOMOTIVE: ADVOCACY** ................... 72 ......................................................................... 91 ENGAGEMENT** ............................................. 3 PAYMENT SERVICES .................................... 73 FAVORITE SOCIAL MEDIA SERVICE * ........ 91 BANKS / FINANCIAL INSTITUTIONS: NAMED WEBSITES AND APPS USED ........ 78 MUSIC SERVICES: ENGAGEMENT** .......... 92 ADVOCACY** .................................................. 3 PC / LAPTOP OPERATING SYSTEMS ......... 83 MUSIC SERVICES: ACCOUNT TYPE** ....... 93 SPORTING EVENTS & LEAGUES ................... 8 MOBILE OPERATING SYSTEMS* ................ 83 MUSIC SERVICES: ACCOUNT USAGE**.... 93 SPORTS TEAMS: EUROPEAN FOOTBALL / TABLET OPERATING SYSTEMS .................. 83 INTERNATIONAL TV CHANNEL SOCCER** ..................................................... -
The Coca-Cola Company from Wikipedia, the Free Encyclopedia
The Coca-Cola Company From Wikipedia, the free encyclopedia The Coca-Cola Company (NYSE: KO The Coca-Cola Company (http://www.nyse.com/about/listed/lcddata.html? ticker=ko) ) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage Type Public concentrates and syrups, which is headquartered in Atlanta, Georgia.[3] The company is best Traded as NYSE: KO known for its flagship product Coca-Cola, (http://www.nyse.com/about/listed/lcddata.html? invented in 1886 by pharmacist John Stith ticker=ko) Pemberton in Columbus, Georgia.[4] The Coca- Dow Jones Industrial Average Component Cola formula and brand was bought in 1889 by S&P 500 Component Asa Candler who incorporated The Coca-Cola Industry Beverage Company in 1892. Besides its namesake Coca- Cola beverage, Coca-Cola currently offers more Founded 1892 than 500 brands in over 200 countries or Founder(s) Asa Griggs Candler territories and serves over 1.7 billion servings Headquarters Coca-Cola headquarters, [5] each day. The company operates a franchised Atlanta, Georgia, U.S. distribution system dating from 1889 where The Coca-Cola Company only produces syrup Area served Worldwide concentrate which is then sold to various bottlers Key people Muhtar Kent throughout the world who hold an exclusive (Chairman & CEO) territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Products List of The Coca-Cola Company products Refreshments. Revenue US$ 48.01 billion (2012)[1] Operating US$ 10.84 billion (2012)[1] Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index income and the Russell 1000 Growth Stock Index.