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Home , Barra (neighborhood), Barra Mansa, Carapebus, Itaocara, Macuco, Rio das Ostras

OECDOECD

WorkshopWorkshop onon FosteringFostering DevelopmentDevelopment throughthrough Entrepreneurship,Entrepreneurship, ClusterCluster andand LocalLocal InitiativesInitiatives

SEBRAESEBRAE /Rio/Rio dede JaneiroJaneiro

AlvaroAlvaro Albuquerque Albuquerque Jr.Jr. HeadHead ofof InternationalInternational RelationsRelations SantoSanto Domingo,Domingo, AprilApril 2929thth,, 20052005

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BrazilianBrazilian MicroMicro andand SmallSmall EnterprisesEnterprises BureauBureau -- SEBRAE SEBRAE

MISSION

FOSTER COMPETITIVENESS AND

SUSTAINABLE DEVELOPMENT

AMONG MICRO AND SMALL ENTREPRISES

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1 THETHE SEBRAESEBRAE SYSTEMSYSTEM

STRATEGIC PRIORITIES

1. Reduce and rationalize tax burdens and bureaucracy.

2. Foster the expansion and universalization of credit and capitalization

3. Promote entrepreneurial capacity-building and cooperation.

4. Promote access to technology and enhance innovation capacity.

5. Enhance market access, national and international.

6. First and foremost, perform collective actions focused on local productive arrangements through integrated solutions.

7. Enhance the structure, operating procedures and in- management of the whole SEBRAE System. 3

THETHE SEBRAESEBRAE SYSTEMSYSTEM

SEBRAE is organized as a SYSTEM, consisting of one coordinating central unit and 27 related units located in each States of , plus the Federal District, operating with full administrative autonomy.

iro ne Ja de o Ri

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2 RIORIO DEDE JANEIROJANEIRO STATESTATE

TERRITORY ECONOMIC DATA & INDICATORS 43,910 Km2 ES 0.52% of Brazil MG POPULATION 14,367,000 inhabitants, distributed as follows: 96% in the urban area and RJRJ 4% in the rural area SP Representing 8.47% of the total population of Brazil

an Oce GDP ntic Atla R$ 216 Billion 15.29% of the National GDP

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MICROMICRO ANDRIOANDRIO SMALLDESMALLDE JANEIROJANEIRO ENTERPRISESENTERPRISES STATESTATE ININ BRAZILBRAZIL

NUMBER OF EMPLOYEES:

Micro Small

Industry: Up to 19 employees 20 - 99 employees Commerce: Up to 09 10 - 49 Services: Up to 09 10 - 49

YEARLY NET INCOME :

Micro: equal / inferior to US$169,000.00 Small: equal / inferior US$833,000.00

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3 FORMALFORMAL MICROMICRO ANDAND SMALLSMALL ENTERPRISESENTERPRISES

In 2003, micro and small enterprises reached 6 million in Brazil, standing out for 99% of total of formal enterprises.

Number of Enterprises

Industry Commerce Services Agro. Total %

Micro 689.507 2.624.309 2.163.360 298.523 5.775.699 94,5%

Small 44.415 102.439 117.242 16.194 280.290 4,6%

Medium 9.289 6.618 14.472 1.415 31.794 0,5%

Large 1.530 3.394 19.065 985 24.974 0,4%

TOTAL 744.741 2.736.760 2.314.139 317.117 6.112.757 100%

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THETHE IMPORTANCEIMPORTANCE OFOF MICROMICRO ANDAND SMALLSMALL ENTERPRISESENTERPRISES ININ THETHE BRAZILIANBRAZILIAN ECONOMYECONOMY EXPORTS

Micro & Small Medium Large TOTAL Enterprises Enterprises Enterprises

Value 73,084 1,736 5,844 65,401

2003 % Share 100 2.4 8 39.5 Quantity 19,796 9,479 5,649 4,208 % Share 100 47.9 28.5 21.3 FONTE: SISCOMEX e RAIS US$ million In 2003, from the total 19,796 enterprises that exported 47.9% of total exports, 9,749 were micro and small enterprises. The second group shows medium-sized enterprises with a share amounting to 28.5%, and covers the volumes exported by 5,649 enterprises.

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4 SEBRAESEBRAE –– RIO RIO DEDE JANEIROJANEIRO STATESTATE

Located throughout the State of , SEBRAE/RJ operates supported by Regional Development Agencies, and the SEBRAE Offices Varre-Sai ESPÍRITO SANTO and Mobile Units that cover 92 state Porciúncula Natividade

municipalities Bom Jesus do Itabapoa na Laje do Muriaé

State Total: 61 service units São José de Ubá São Francisco Miracem a de Itabapoana Santo Antônio de Pádua

Aperibé São Fidélis

Itaocara São João da Barra MINAS GERAIS Cantagalo São Sebastião Carmo do Alto Santa Maria Madalena Com. Levy Gasparian Sapucaia Cordeiro Trajano de Morais Três Rios Conceição Quissamã de Macabu Paraíba do Sul São José do Vale do Rio Preto Bom Jardim Valença Areal

Teresópolis Petrópolis Barra do Piraí Real Volta Redonda Eng.PauloMiguel Pereira de Frontin Casimiro de Abreu Mendes Piraí Duque de Caxias Belford Roxo Itaboraí Rio Bonito Rio Claro Nova Iguaçu São João SÃO PAULO Seropédica Tanguá São Pedro Armação de Meriti da Aldeia dos Búzios Itaguaí Nilópolis São Gonçalo Niterói Maricá Rio de Janeiro

NTICO O ATLÂ Parati OCEAN

CIDE Fonte: Centro de Informações e Dados do Rio de Janeiro - CIDE 010 30 50 Km Anuário Estatístico do Estado do Rio de Janeiro9 - 1997

SEBRAESEBRAE -- RIO RIO DEDE JANEIROJANEIRO STATESTATE

ADMINISTRATIVE ORGANIZATION - State Advisory Council

1. Federation of Industries -FIRJAN 7. Federation of Micro and SME’s

2. Chamber of Commerce -ACRJ 8. Secretariat of State of Economic Development 3. Rio de Janeiro Industrial Centre 9. Rio de Janeiro Technology Network 4. Rio de Janeiro State Federation of Trade and Entrepreneurial 10. BIO RIO Foundation Associations 11. Rio de Janeiro State Federation of 5. Rio de Janeiro Trade Association Agriculture

6. National Agricultural Society 12. SEBRAE National

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5 SEBRAESEBRAE -- RIO RIO DEDE JANEIROJANEIRO STATESTATE

ADMINISTRATIVE ORGANIZATION - State Advisory Council – New members

13. Banco do Brasil

14. Caixa Economica Federal

15. State Development Agency

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SEBRAESEBRAE -- RIO RIO DEDE JANEIROJANEIRO STATESTATE

STRATEGICAL OPERATING SECTORS – “CLUSTERS”

Oil & Gas Metal Mechanics

Shipbuilding & Agri-business OffShore Civil Construction Tourism, Culture, Entertainment and Trade and Services Articraft Technology Textiles & Clothing

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RIORIO DEDE JANEIROJANEIRO LOCALLOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CLUSTERS AND & LPA SHARE IN RIO DE JANEIRO

Remun. Average Medium-sized Indicator Jobs Enterp. (1,000 Income. jobs / enterp. US$) (US$) Total – Clusters in Rio de Janeiro State 238,005 14,125 123 16.85 520,3 Total Activities – excluding Public 2,200,560 206,769 725,422, 10.64 329.36 Administration /civil service

% Share held by 10.82% 6.83% 17.07% 158% 158% Clusters

Source: Prepared by author using RAIS data information (2001)

Total Clusters: 61 Total LPAs: 17

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7 RIORIO DEDE JANEIROJANEIRO LOCALLOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CLUSTERS & LPA SHARE IN THE RIO DE JANEIRO STATE ECONOMY

Average Income - Rio de Janeiro State

LPA: US$ 643.00 Clusters: US$ 520,23 State Average: US$ 329.65

Exports – RJ State N° Enterprises Value (US$ billion) Period: 2000 to 2002 State Total 1,601 7.9

Total – Clusters & LPAs 279 5.8

% of Clusters and LPAs in State Total 17.43% 73.42%

Source: SEBRAE/RJ – prepared on the basis of FUNCEX data

Throughout this period the oil/gas sector was responsible for exports up to US$ 3.5 billion

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RIORIO DEDE JANEIROJANEIRO LOCALLOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

• PETROBRAS is the anchor enterprise, with a structure based OIL on centralized governance. Macaé • Ample networking of components and service suppliers. • The complex of inputs and services supply logistics encourage local coordination and networking.– RedePetro.

• REDUC, PETROFLEX and NITRIFLEX play a core role PETROCHEMICALS, CHEMICASL & •Associated activities: plastics; paints and varnishes; fine PLASTICS chemical products. • Activities may be coordinated with the institutional support Duque de Caxias, promoted with the establishment of the Gas-Chemical hub. Belford Roxo and São João de Meriti 16

8 RIORIO DEDE JANEIROJANEIRO LOCALLOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

OIL Macaé

PETROCHEMICALS, CHEMICASL & PLASTICS

Duque de Caxias, Belford Roxo and São João de Meriti 17

RIORIO DEDE JANEIROJANEIRO -- LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

• Positioning of shipyards (Mauá & Renave) as anchor NAVAL enterprises. INDUSTRY • Possibility of expanding the number of suppliers with the return of orders. Niterói • Specializing in rigs and vessels for the offshore oil industry. Strong institutional support from the Rio de Janeiro State Government.

• Key role played by CSN steel mill in rolled products IRON & STEEL output. • Present in associated activities: fabrication of cast parts Vale do Paraíba and rendering services. (, • Possibility of strengthening links among producers based Barra Mansa & on the anchor role of the major enterprises. Barra do Piraí) • Presence of qualified labor force and support institutions. 18

9 RIORIO DEDE JANEIROJANEIRO -- LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

NAVAL INDUSTRY

Niterói

IRON & STEEL

Vale do Paraíba (Volta Redonda, Barra Mansa & Barra do Piraí)

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs • High density with MSE predominating. TEXTILES- • Specializing in knits and clothing (Petrópolis) and lingerie. CLOTHING • Evidence that local networking is on the rise, linked mainly Petrópolis to the retailing level (Rua Teresa brand - Petrópolis). & • Evidence that local networking is on the rise in Nova LINGERIE Friburgo – Fashion Council – in order to improve the design, Nova Friburgo quality and exploitation of export potential.

• Predominance of MSE. • Institutional support from the Mineral Sector for construction ORNAMENTAL materials- Incentive and Technological Institutions Network - ROCKS RETECMIN in order to upgrade quality and boost exports. Santo Antônio de • Evidence of efforts addressing capacity-building and Pádua networking in order to upgrade quality and boost exports. • Evidence that consortia are being established among producers (Consórcio Pedra Pádua - Brazil). 20

10 RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

TEXTILES- CLOTHING Petrópolis & LINGERIE Nova Friburgo

ORNAMENTAL ROCKS Santo Antônio de Pádua

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

• Presence of fruit and juice processing anchor enterprises FRUITS ( Bela Joana). • Existence of a small producers network that can be Campos dos attracted by processing industries. Goytacazes and • Significant incentive offered by entrepreneurial and surrounding area development entities (FIRJAN & SEBRAE). • Coordination and networking role played by the State Government Frutificar Program.

• Predominance of MSE. RED CERAMICS • Need to enhance efficiency and quality of manufactured Campos dos products in order to boost local networking. Goytacazes • Importance of support granted by technological institutions to entrepreneurial development (e.g..: CEFET-Campos & SENAI).

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11 RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

FRUITS

Campos dos Goytacazes and surrounding area

RED CERAMICS Campos dos Goytacazes

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTCS OF IDENTIFIED LPAs

AUTOMOTIVE • Presence of Volkswagen Trucks and Peugeot-Citroën as anchor enterprises. Southern Rio de • Supplier network still shows low local density. Janeiro State • Suppliers network currently being consolidated in (Resende & Porto automotive districts. Real)

• Presence of Rede Globo as the anchor enterprise. AUDIOVISUAL • Existence of specialized labor-force. • Trends towards outsourcing production encourages Rio de Janeiro activity. • Possibility of networking among agents through a cinema and video complex with government support (i.e. Mayor’s office acting through the Riofilmes). 24

12 RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTCS OF IDENTIFIED LPAs

AUTOMOTIVE

Southern Rio de Janeiro State (Resende & )

AUDIO-VIDEO

City of Rio de Janeiro

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

• Significant role played by telephony carriers, contracting TELECOMMUNICATIONS feedstock and services through outsourcing services and feedstock – Polycentric Structure. Rio de Janeiro • Importance of qualification policies. • Support from scientific institutions of excellence. • Support from the Mayor’s Office through setting up the Teleport of Rio.

• Network of small and medium-sized enterprises INFORMATION specializing in software development. TECHNOLOGY • Importance of technological qualifications for labor-force and the presence of scientific institutions of excellence. Rio de Janeiro • Existence of Technological and Incubators.

• Possibility of clustering with other centers. (e.g.. Petrópolis-Tecnópolis). 26

13 RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED LPAs

TELECOMMUNICATIONS

City of Rio de Janeiro

INFORMATION TECHNOLOGY

City of Rio de Janeiro

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTS ARRANGEMENTS

CHARACTERISTICS OF IDENTIFIED APLS

• Predominance of MPE. TOURISM • Coordination between agents is measures by local municipal authorities in order to ensure advertising of the Costa Verde regions is done to attract tourists and foster & Resende environmental preservation. Região dos Lagos • Preparation of a Tourist Events calendar earmarked to Rio de Janeiro cover local actions, as well as portals and the coordination of agents to diversify activities offered.

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14 PAN-AMERICANPAN-AMERICAN GAMESGAMES

In 2007, the city of Rio de Janeiro will host the Pan-American Games.

The Municipal authorities have forecasted that some US$ 100 million will be invested 2005 to ensure the success of these Games.

Home page: www.cob.org.br/pan2007

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RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

PHOTO GALLERY – TOURISM IN RIO DE JANEIRO

Entering Guanabara Bay

Copacabana Beach 30

15 RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTS ARRANGEMENTS

PHOTO GALLERY – TOURISM IN RIO DE JANEIRO

Christ the Redeemer Statue

Ipanema 31

RIORIO DEDE JANEIROJANEIRO –– LOCAL LOCAL PRODUCTIVEPRODUCTIVE ARRANGEMENTSARRANGEMENTS

PHOTO GALLERY – TOURISM IN RIO DE JANEIRO

Historical farms located in the Coffee Cycle Valley

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16 SEBRAESEBRAE // RIORIO DEDE JANEIROJANEIRO

CONTACTS INTERNATIONAL BUSINESS CENTRE CENTRO INTERNACIONAL DE NEGÓCIOS –CIN

Alvaro Albuquerque Junior Head of International Relations SEBRAE/RJ

Address: Rua Santa Luzia, 685 – 9º andar – Centro – RJ CEP 20030-040

Telephones: (55-21) 2215-9415/ 2240-6006/ 3231-1504 Fax.: (55-21) 2262-2757

Call center: 0800-282-7760

Home-page SEBRAE/RJ: www.sebraerj.com.br 33

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