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Index A university district, student perception, 28 Aeppel, Timothy, 128 Beijing Foreign Studies University, Alcohol-based fragrance formulas, Xu interview, 21 experimentation, 112 Beijing University, ideas/progress, Alibaba, founding, 62 28–29 Allbirds, design leadership Biden, Joe, 131–132 (usage), 146–147 Bleeding (wax), 67 Alzheimer’s disease (AD), treatment Bloomingdale’s, 109 (objective), 12, 116–118 cross-merchandising, impact, 69 Ambers, compounding, 101 deal, 68–69 Ambiente trade show, 48, 59, 95, 96 orders, problems, 89 candles, (reevaluation), 49–50 pitch, 75 America Dream, 42, 54, 142 Xu visit, 42–43 Americans with Disabilities Act Body language, reading, 46–47 (ADA), 128 Boston Consulting Group, 131 Antidumping tariffs, impact, 120 Box stores, vendor entry Anti-merchant prejudices, 62–64 (difficulty), 70 Aphrodite, fragrant offering, 102 Brand Aroma Bay Candle (Vietnam identity, change, 59–60 factory), 121 sensory branding, 106 Aromatherapy, powers, 115, 139 transformation, 110 B COPYRIGHTEDvisual MATERIAL brand, generation, 141 Briefcase guy, 44 Bed Bath & Beyond Buildings deal, 70–73, 77, 121, 123 building-based fragrance stories, orders, problems, 89 awareness, 106 pitch, 75 fragrance stories, 105 replenishment vendor status, 72 Burn Beeswax, usage, 133–134 behavior, 66 Beijing non-draft burn tests, performing, 66 college, Xu arrival, 22 times, inconsistency, 67 Xu695929_bindex.indd 157 02-02-2021 17:02:27 158 Index C product design, improvement, 48–49 Calligraphy styles, 60 quality, ensuring, 64–65, 90, 123 “Candle Maker
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