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"'Ocean Aurelia Book: Elsner+Flake ITC Lubalin Graph Bold Condensed: Elsner+Flake abcdefghijklmnopqrstuvwxyz &fiflB abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ($%E) !.;-,:?"*" 'Ocean' ABCDEFGHLIKLMNOPQRSTUVW Barbedor Black: Elsnert-Flake XYZ 1234567890 ($%£) !.;-,:? "*" abcdefghijklmnopqrstuvwxyz &-fif113 ABCDEFGH1JKLMNOPQRSTUVWXYZ *ea' d Precision Ty 1234567890 ($%f) "*" ITC Mendoza Medium: Elsner+Flake abcdefghijklmnopqrstuvwxyz &Hi; Didot Headline OSF: Linotype-Hell ABCDEFGHIJKLMNOPQRSTUVWXYZ Special Value: abcdefghijklmnopqrstuvwxyz 1234567890 ($%f) !.;-,:? "k" 'ocean' Precision Type has Linotype-Hell's Just In Time CD-ROM for the lowest § ABCDEFGHIJKLMNOP Omma: Linotype-Hell price available anywhere: just $32.49. QRSTUVWXYZI/34567890 A3coecg1)likLoritaopciRsTuv szwxyz 1234567890 ($%E) 1.; — ,:i Special Savings: ($T0E) !.;-,:? * " *" cEAfl Elsner+Flake fonts purchased from Letraset Einhorn: Elsner+Flake the Just In Time CD-ROM cost less than half of what you'd pay for the very abuteighijklmnepqrstuutimgx 6U same fonts on diskette from other Ruzicka Freehand Bold: Linotype-Hell font distributors. So, why pay more? fttf FIBUDEffililIKLMNOPEIRSTU abcdef8hijklrnnopqrstuvwxqz &pp 1/MR1123456769e MO ABCDEFGHIJK_MNOPQRSTUVWXYZ 1234567890 ($%L) !.;-,:? " b " `Ocean' Stentor: Elsner+Flake dictiefghigilmnupqrstuvwxyz 6fiflf3 Special Offer: Just for readers of U&lc. Mention ISCYDelqd-t17k.,4,44,410P6145VW9P9gliZ this ad when you call Precision Type 12345676901$%i.)1.;-,:? "*" 'aceilice to purchase the Just In Time CD-ROM. Fairfield 86 — Heavy Italic Swash OSF: Linotype-Hell We'll include one of the latest abcdefghijklmnopqrstuvwxyz AGB Stop: Elsnert-Flake additions to the Linotype Library CIYETGJilfy1(,91/X0613Q_KST1161,614, /13CDEFG11-ii(LrilrlOPO3IT.UVWX with your -Ruzicka Freehand Bold - XYZ, 1234567890 ($%C) !.;- 1 : ? "*" 'ocean' order. Absolutely free! This special 11231:567090 (5°/0E) offer will be effective for a limited Galadriel: Elsnert-Flake IA *III time only. Don't miss out, call OcLifi Precision Type today. fIBCDEMIIJKLIITIOPOSTUVIAIXYZ & Swift Bold Condensed: Elsnerk-Hake 1234567690 (Wot)!. ;-,:? "*" abcdefghijklmnopqrstuvwxyz Hollander Regular SCOSF: Elsner+Flake &fifIE ABCDEFGHIJKLMNOPQRS 800.248.3668 ABCDEFGHIJKLMNOPQRSTUVWXYZ & (OR DIAL 516.864.0 16 7) ABCDEFGHIJKLMNOPQRSTUVWXYZ TUVWXYZ 1234567890 ($%E) 1234567890 ($%£) !.;-,:? "*" *EAR' !.;-,:? "*"`ocedir Latienne Bold Italic SwashCaps: Elsner+Flake abcdefghijklmnopqrstuvwxyz &NW ITC Syndor Bold: Elsner+Flake Precision ABCIJETVTIVI(1,g14qW9110(ST.WWW abcdefghijklmnopqrstuvwxyz &fif113 XYZ1234567890 ($ %2') " f" AB CD E FG H1J KLAAN OPQRSTUINVXYZ 1234567890 ($%01.,-,:? "'" 'Ocean' Type Letraset Le Griffe: Elsner+Flake z Vario Regular ElsnerkFlake aiciefghj.).47mnorgrstuvwx2, ff.)fig _ROC abcdefghijklmnopqrstuvwxyz 8t11 47 mall Drive DciyggigyydN4NONkScrarcZYCV commack New York ABCDEFG H1J KLMNOPQRSTUY 11725.5703 MZ1234567890 ($%6) '*" *tan' WXYZ 1234567890 (01) TELEPHONE 800.248.3668 Just In Time CD-ROM Checklist* "" Ocean 516.864.0167 The $32.49 purchase price includes: Available for future purchase are: FACSIMILE •Two Fonts Unlocked - • 2400 PostScript Fonts Viv al di: Eisner, Hak 516 .543.5721 PMN Caecilia 76 Bold Italic —1559 Linotype Library Fonts abcdef*klmnapyrsturprz29z &fifif Circle 254 on Reader Service Card Radiant EF Text Medium —841 E+F Design Studio Fonts Art Images Unlocked. • 1100 EPS Clip Art Images. To see our complete collection of fonts • 35 EPS Clip icQz.,(54&&e&CX/C/(0)Ce and font software products from more • Five Linotype-Hell Font Utilities. • 55 TrueType Fonts. than go type foundries & manufacturers, • 2400 Screen Fonts Unlocked. • Special Font Packages. `a.RC),3(-CrUCVCWc9eC)7!)°, order our 264-page catalogue for just • Linotype-Hell Typeface Browser. • Just In Time co-Rom available for Macintosh only. $6.95 plus $2.50 for shipping & handling. Call for shipping & handling costs outside USA. 1234S-67890 OW l.,-, , P iefedn' and Le Griffe are trademarks of Esselte-Letraset. Aurelia, PMN Caecilia, Diclot, Fairfield, Hollander. lust Trademarks: Adobe is a registered trademark of Adobe Systems Incorporated. Macintosh and TrueType are registered trademarks of Apple Compute, ITC Anna, ITC Mendoza, ITC Quay Sans and ITC Synder are registered trademarks of International Typeface Corporation. Einhorn Typophon: Headlines set in ITC Quay Sans. Text and subheads in Swift Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read. In Time, Linoleum, Linotype-Hell, Linotype Library, Omnia, Ruzika Freehand, Sierra, Stop, Swift and Vario are trademarks or registered trademarks of Linotype-Hell AG and/or its subsidiaries. Precision Type is a registered trademark of Precision Type Inc Copyright: 1993, Precision Type Inc Notke: hen Gutenberg introduced moveable type, a whole lot of people got upset. Downright nasty. The scribes' union, the church, even the mayor—you see, his nephew specialized in illuminations, borders, and pinstriping. They called Gutenberg an eccentric, a lunatic, even a heretic. He was shunned by his contemporaries, but eventually, his dream came true. If it hadn't, you would not be reading this ad. In fact, you might not be reading at all. Technology sponsored by perseverance and common sense prevails. On the other hand, old habits die hard. Like buying fonts individually, or in preselected volumes. Or making kerning pairs manually. Did you know there are better ways to spend your time and money? Consider... Something new and different from URW. Imagine, 3000 ultra-high quality PostScript Type 1 fonts on CD ROM, all conveniently unlocked and available for immediate access. Each font is supplied with up to 1000 kerning pairs. And KernusTM, a stand-alone application that lets you automatically generate up to 1000 kerning pairs for any PostScript Type 1 font, on a point size specific basis. If that's not enough, you have to see our 1001 page Reference Guide which shows every typeface in the URW TypeWorksTM Collection. All this for the price of a page layout or illustration draw program: only $895. To find out more about URW and our products, call us toll free: 1.800.229.8791. Type III rks works. Plain and simple. A I sp red by tnnovation, tec gv and coming ell3 5e, you by I'. he corriptu wed cti). URW Software Type • 4ManchesterStreet Q Nashua, NH 0 060 4 Circle 269 on Reader Service Card Tight comps, on a tight budget. The IBM Color Jetprinter PS, $3199. For superb desktop color without the usual So what you see on your proofs and comps is what red ink, try the IBM® Color Jetprinter PS 4079, you get on press. by Lexmark. The Color Jetprinter PS comes to you from It's Mac and PC-ready, and PostScript® com- Lexmark, the independent,worldwide company patible, right out of the box. It handles paper and formed from a division of IBM. To order, or to find transparencies up to 11" x 17," without expensive your nearest dealer, call 1 800 358-5835 (in Canada, extra trays.You get true 360-dot-per-inch resolu- 1 800 663-7662). tion, plus Lexmark's ColorGradeTM enhancement— IBM Personal Printers by for smoother blends and up to three times as many brilliant colors as 300 dpi machines. And it uses LEXIVIMK. CMYK inks and a Pantone-licensed color system. Make Your Mark MSRP; dealer prices may vary. IBM is a registered trademark of International Business Machines Corporation in the U.S. and other countries and is used under license. PostScript is a registered trademark of Adobe Systems Incorporated. Mac is a registered trademark of Apple Computer, Inc. Lexmark and ColorGrade are trademarks of Lexmark International, Inc. ©1993 Lexmark International, Inc. THE IBM COLOR JETPRINTER PS: COLOR MADE BRILLIANTLY CLEAR. 5 Circle 282 on Reader Service Card l nIS I s & G. 0 Message from ITC Association Typographique Internationale's meeting in Antwerp: its importance for the future of the type industry. O The Letter Z The last, but not least, letter of the alphabet, by Allan Haley. 0 Lincoln: In His Own Words Stephen Alcorn creates dramatic visuals for a new edition of the speeches and writings of the president. Book Lovers' Book Stores Bibliophiles share their favorite haunts. 0 20th Century Type Specimens An exhibition and book featuring classics of this art form. MESSAGE 0 The Art Pack FROM ITC by This innovative pop-up book designed by Ron van der Meer MARK BATTY brings works of art to life. 0 Best Selling Design Three designers provide insights into the process of designing book jackets and covers. I am sure you have noticed that absolutely everything to do with type 0 Enluminer just keeps changing. ■ Software product technology has changed, Professor Jonathan J.G. Alexander sheds light on the inspiring and so has the very nature of what software packages contain. Now art of illuminated manuscripts. there is a bewildering
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