24—The Friday, Sept. 14, 1987 The Daily Collegian Friday, Sept. 11, 1987 arts New spy series Networks reveal programming strategy By KATHRYN BAKER get back into the business on Sun- left in its earlier, 9 p.m. Tartikoff insists that NBC isn't PBS shows focus on date rape tribute to AP Television Writer day night, and three moviesagainst EST time period and renewed sitting on its laurels, but is trying to Dr. Brothers will analyze news classics each other simply isn't very strong Crime Story. be innovative with existing, suc- for any By ROBERT BARR By KATHRYN BAKER the original, two-hour he NEW YORK NBC is trying to network." Shows that will not benefit are cessful shows. There are new writ- wrote. be innovative without tampering The By JERRY BUCK the new program, which she plans chologists are allowed to have AP Television Writer Vice was derived from a biggest factor affecting this skewed toward older audiences, ers, for example, on Miami Vice Associated Press Writer movie pro- with success. CBS is pinning its AP Television Writer to do in one-minute segments on fun." jectYerkovich had wanted to do after season's programming, decisions like Murder, She Wrote and 60 Min- and a new main character on Tuesdays and Thursdays. was hopes on bold programmingmoves. like the surprise renewals of Sledge uteson CBS, prompting NBC's deci- Cheers. Then the She wearing a black and NEW YORK New Image Teen UNIVERSAL CITY, Calif. For his three-year stint on Hill Street. each ABC is counting on Dolly Parton to Hammer! and Story and sion to challenge those ratings LOS ANGELES You know anchor from participating white tweed skirt and short jacket Theater demonstrates that teen-ag- Anthony Yerkovich, his new NBC Yerkovich stayed with Vice for the Crime "I've just seen shows fall off the what Oliver North station will have one minute ask and a dotted blouse which had the week right with her new scheduling of new shows like Tour giants by moving Family Ties to said, but Dr. to been ers can take themselves seriously, series Private Eye is an homage to first half of its first season, then left face of the map because they didn't Joyce Brothers will tell you why he a question. made for her for the show. even if television often does ' Fritz Lang, Orson variety series. of Duty, is a small box with num- Sunday. undertake any change or they not. Welles, Dashiell! to write a movie script, Gunslingers, NBC won in a Another said it in a news segment that looks In the pilot, she talks about North "I love this suit," she said. "I Three shows produced this Hammett and to film-noir An- a character study of four its second season bers on it called a "people meter." programming trend of weren't willing to run the risk of by San Los Naval avi- row last huge The the season at the psychological issues behind and why he was seen as a hero. wear it all the time. It's my lucky Diego theater group are appearingon geles, the "city of the imagination." ators in the Indian year, building on the new device replaces the old due more to production tampering with a successful formu- stationed Ocean; success of the No. 1-rated The Cos- Nielsen economics is the current events. The series is the brainchild of outfit." She paused. "Can a psy- public television this month. The best To the average television which he hopes to get produced. audiometer that recorded rise of so-called la," he said. "But I think that viewer, by Show. CBS is hoping Cos has what "dramedies," The segments, called "The Psy- George Merlis, who developed chologist have a lucky outfit?" of the bunch, Date Rape, airs Thurs- however, it'll be a real good TV show Several other film ideas station the television was half-hour comedies you've got to shake things up a little merged peaked and is putting a Vietnam tuned no with drama, like Frank's on chology Behind the News," are Good Morning America into a hit She laughed and added: "When day. about an ex-cop who takes over his into'Private Eye, pivotal among to, matter who was watch- Place bit, and I think we've done that on them CBS, Hooperman Bever- being offered by USTV and will and also produced The CBS Morn- people have the least control over Date Rape is a sober and compel- murdered brother's detective busi- its period setting. War series on early Thursday to ing. The people meter records each on ABC or Miami Vice. I think the change on The compete with it. ly Hills Buntz on NBC. feature a two-way satellite link ing News, Show fate you have the most supersti- ling look at an all-too-common abuse ness and hitches up along the way "You know, the devel- viewer's identification code. The Cheers will add years to its life." 1950 s have ABC, after a third-place finish ratings The half-hours are cheaper to that will allow each station news and Entertainment Tonight. tions. When they sent the first man of trust, and even more impressive with a rockabilly sidekick, while the oped in popular culture somewhat companies contend the peo- The threat of AIDS and its impact of last season, hopes the marginal ple meter will give a more make•and sell better in syndication, anchor to question Miss Brothers. to the moon many of the scientists for being developed by the troupe's strains of Joe Jackson jazzand period a lightweight reputation based on accurate on society is not lost on the network "I've really been doing this kind at the space center wore lucky young members. rock 'n' roll wail in the background. shows it renewed will build an audi- portrait of television viewership. where producers make most of Their research in- Hula Hoops and Davy Crockett hats, ence by executives. of .thing for years on an informal shoes or lucky shirts." cluded interviews Yerkovich is a friendly, open, hip, you a Happy without the pre-emptions their money from a successful `When people have with rape victims. know, Days perspective baseball that kept viewers from show. "It is something that we obvious- basis," said Miss Brothers. "News- Miss Brothers is no longer a "No" means "no," the program young guy he'll only say he's "old of the Yerkovich said. ly are concerned said Kim era," "I think seeing them last year. CBS Entertainment President B. about," papers and broadcast people call the least control practicing psychologist. "I think insists, and sex without consent is enough to get the show on the air" that overlooks some of the really, LeMasters, CBS vice president for me all the time to ask about the whose wicked way with ABC Entertainment President `ABC Entertainment Donald Grant said his network is over fate you have now that I don't have a practice I just another name for rape. words has significant innovations of the era, network programs. "We do not mandate psychological why behind a story. have a much better idea of what made him one of the most sought- Brandon Stoddard said the putting on more new programs than "I will never be the person I was innovations that .helped the hopes. with President Brandon about that, because that would "About Gary Hart, about Elvis the most interests people and what disturbs after writers in He talked to begin the week it has in a decade, programs he before, never, ever," says one girl television. social fabric as we know it today, strengthby putting Dolly on instead Stoddard said the considers risky. probably end up having to take Presley memorabilia and why col- superstitions.' people," she said. you about the derivation of Private Eye innovations like "In practice who plays a victim. in television, atomic of a movie Sunday night. It will be "I don'tthink that some kind of advocacy position" in lectors of the expensive stuff are only see five or six his Universal Studios office, seatedin energy, freeways, network hopes to Frank's Place, people a day. The program contrasts the dev- the beginnings of the first network in Tour Duty or Beauty favor of abstinence or use of con- men and not women. About Col. Now, I see and hear from thou- a stately wing chair more befitting integration, computers, of and the for example. astation of the young woman with the rock 'n' roll. several seasons. begin the week with Beast are programs doms, North and the Contra hearings. I. sands of people all over the coun- the one-time occupant of the office, As for the casting, that one could bragging of the young man, who Yerkovich said "I think one of the reasons vari- say, well, that's exactly like some- "We are dealing with the issue," got one call asking me why people Miss Brothers was in Los An- try." , than 19- strength by putting believes that "no" is just a woman's a tennis-shod he selected Michael Woods and was Beauty he said. "We are currently prepar- were upset about (Supreme Court geles to film a cameo appearance TV producer. year-old Josh ety kind of came to an end on of a thing else," he said. and the She still gives out a lot of advice way of saying "yes." Brolin after auditioning because there weren't stars to keep Dolly instead Beast is a fantasy about ing a Designing Women half-hour nominee) Robert Bork's beard. for the first fall season episode of "There were separate and distinct about a half-man, to people who call her on the tele- 40 actors. Woods is Jack it Stoddard told reporters movie Sunday night.' half-beast who lives beneath episode that deals with AIDS and Stu'dies have shown that people ABC's Moonlighting. New Image Teen Theater is a pro- notions that all came together in Cleary, alive," the phone or stop her .public. the tough, taciturn detective meeting inLos Angeles last month. streets of New York. also deals with sex education in generally associate a man with a She played herself on Mike Ham- in ject of Planned Parenthood of San Private Eye. One of those notions was who winces at the new'sounds coming "Dolly is a unique and very special "I think we must take some high schools. We are concerned. We beard with wisdom. mer last season. She's also been on She writes a monthly column for Diego and Riverside counties, sup- to do a movie that was inspired stylis- from electric guitars, PBS will present Date. 'No' Isn't on 14. while Brolin's star with an extraordinary ability he said. "You fail- are watching our shows verycare- "But if it's an unruly beard, as Mr. Belvedere, Mama's Family Good Housekeeping magazine, ported by a grant from the Junior Rape: always Enough Sept. ticUlly by the German expressionist Johnny Betts dreams chances," know, of rock 'n' roll to go through that screen in a very That means networks are aiming ure is a way of life in the entertain- fully." Bork's, it signals indecision. The and Taxi. does a daily radio show for NBC, League and produced by San Diego's films of '3os and by some of the film- stardom while picking locks. writes a daily column for King relatable, comfortable way and programs toward advertis- ment business, and I think I'd must "I think what we've always tried surgeon general, Dr. Koop, has "Once a long time ago I played a KPBS-TV. These are encore perfor- - noir classics of the '4os and 'sos. more sledge-hammer emphasis. The un- which television has no better advice You "Even though Michael Woods and make people feel like she's their ers' favorite demographic groups rather fail if I have to with some- do is accurately reflect what is that kind of beard, too, but as a murderess on Ellery That Features Syndicate and does psy- mances of shows which won an Alpha know, Fritz Lang's M and Scarlet JoshBrolin were relative to Queen. derlying appealto "be yourself" isn't to-offer than to wear a condom. unknowns, best friend. young adults, both women and thing that says we're taking a happening today," scientist he can be unpredictable. was great fun," she said. "Being on chologically oriented news fea- award at the American Children's Street, Charles Laughton's Night based on the in the country advice you would want every kid to These teens audaciously suggest of merits of their work and "I think she's very special for men. chance and we're trying to offer said Grant. "I don't think that we The last thing you want in a judge the shows often gives me a chance, tures for WABC-TV in New York. Television Festival in 1985. the Hunter, ' Touch casting was take, either. that people have some responsibility of sessions, I able to sell Sunday night, and I think that's NBC Entertainment President something a little bit differentto the should be ahead of the country in is indecision." to say something people pick up on. She is married to aphysician and • Some teens will probably find the the other hand, New Image Evil," Yerkovich said. them to NBC," he said. fact, On to each other beyond avoiding each "In Ihad what people are looking for on Sun- , said NBC consid- television audience and meet the any sense, and God forbid we No starting date has been set for Or it can just be fun. I think psy- has a daughter who is a physician. show stuffy or preachy, and some- is a refreshing advance Yerkovich's streetwise writing a lot easier time selling them to the Teen Theater others' diseases. It's television worth day night. We really felt we had to ered people-meter research when it competition." should be behind them." times the points are made with beyond those public service spots in watching and discussing. style set the tone for Miami Vice in network than I did Don Johnson." COLLEGIAN CLASSIFIED ADS COLLEGIAN CLASSIFIED ADS

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Fraser Street, 237-5061 for Volunteer occupy new condomi- pro- Just MAIL In the classified order form with the correct payment and your ad will appear when requested 8 miles State people to * Fix Shoes Fast With * INTO MARKETING? HELP Lease, east of appointment. sponsored by the U.S. Dept. of $l4O THE We mist receive the ad the morning.before publication. nium, campus edge from mote professional; music, 'the- College, Rt. 322. Monday,Tues- Health and Human Services. * No PERSONAL ads mail. FREE PUBLICITY for your 1987 • each. Modern appliances: micro• ater and dance at PSU. Now accepted by day, Thursday evenings 6:30- Free room and board. Daily sti- * wave, ONE DAY SERVICE : work • -8:30. Saturday 10-2. 88 events in the Experience Hap- pend ($12.50) paid. Interviewing dishwashers. 238-3805, hiring study students for 237-9811 Deadlines py Valley Guide. Circulation the Centre for the Performing for Spring semester. Call Susan 238.8013. classified 1 p.m. one business day before publication • GOOD CONDITION: NEUTRAL 50,000. Call Scott 234.1610. Arts. 863.0388 weekdays. at 865.3500 by Sept. 18th for ROOMMATES NEEDED IN lovely David'* s Shoe Clinic * Kay: cancellation 1 p.m. one business day before publication color sofa- $9O. Two neutral ' 512 E. no later than 1 p.m. the last Isto appear In the paper. GAY/LESBIAN SWITCHBOARD - details. two bedroom apartment at Uni- BUCKS LOOKING FOR GOOD paying, renewal day thead chairs- $6O call Dina at 867-4776. * info and referals 237-1950. 6.9 versity Gateway 616 E.College 7239 S. Allen 238-7191 flexible work throughout this se- COLLEGE AVE GOLFERS!! TEE—OFF FOR Big INSURANCE FOR YOUR auto, p . . Avenue. Call Associated Reality mester? Consider the PENN m Brothers/Big Sisters the 2nd motorcycles, home, personal be- in 234-2382. sl7slperson. ********* * * * * * * * * STATE TELEFUND... $3.801hr., 7 Classified Mail Order Form For GET THE FACTS about birth annual MBA Association Charity longings, hospitalization. hrstweek. academ- - # control. Call Family Health Serv- Golf Tournament. Shotgun start 2 BDRM UNFURNISHED near plus Support Name Phone professional, curteous service ics while supporting yourself. ices. 477 East Beaver Avenue. at Barn on Sunday September campus. Quiet resedential, fire- ST OPEN HOUSE 238-6633. call place, yard. (312)752-32111 after Apply HUB desk. 237-7371. 20th. Call the MBA office at 863- Saturday, September MINOLTA 3smm BARELY used. 11:00p.m. weekdays, anytime PRE—MEDS a Victory Cigar 12 *DANCE Jazz, Modern, AND PRE—DENTS: Grab (phone number published only If Included below) Schwinn 10 speed 26 inches 237•2784• info. FUN and serious prizes!!! weekends. Research in Medical Sciences at 11:00a.m. to 3110 p.m. ladies. Call 238-6220. Ballet and Tap. Central PA. Dance Workshop. 237.2784 the National institutes of Health Woodledge Clusterhomes Please print your ad one word per box in Bethesda, M.D. Associated 1600 block of Woodledge Circle HERE Pro• at with the Normal Volunteer Toftrees gram and sponsored by the U.S. Domino's Pizza, the world's largest Dept. Health Serv- (Pennsylvania's first planned community) Gm of and Human . pizza delivery company, is now ices. Free room and board. Sti- if* hiring pend $12.56/day. Interviewing for If you are looking for a permanent home, second delivery you GRAHAMS drivers.. If are 18 years Spring semester. Call Susan at home or retirement home, please visit our open old, have a valid driver's license, 865.3500 by Sept. 18th for de- Featuring a collection cigars house. Newly.constructed and beautifully :r tails. offine automobile insurance, a good driving designed 1-bedroom flats with 2 baths and den 9/11/87 6PM Shabbat SOCCER OFFICIALS ARE and the area's largest magazine collection (or bedroom) 3-bedroom units with 21/2 record, and access to a car, you can: needed for Parks and Recreation 2nd and ALL ADS MUST BE PREPAID AND MUST FOLLOW COLLEGIAN POLICY dinner $3.25 members youth leagues. Certification not baths are available. Date ad begins •Make an average of $6-$8 an hour. needed. Call 231.3071 Not to mention: Woodledge Clusterhomes offer a private Total days in paper ~ $4.25 non •Enjoy the freedom of being on the -,S members THE STATE COLLEGE Jewish Cold Sodas, cosmopolitan atmosphere and all of the benefits Amount paid road. Community Center Religious Dept. C Milk; Juices of home ownership, without the responsibilities. Creative Services School needs Sunday/Hebrew University Park, PA 16802 'Work flexible hours. teachers. Call 238.4611, pm. Each home Is strikingly designed to be different part of the excitement of the 1-4 and Munchies and Oneg °Be FOOD EMPLOYMENT from the others in its lush sylvan setting. NUMBER OF DAYS world's fastest-growing pizza FAST *7:4SPM9:3OPM openings. $4/hr with experience. EACH ADDITIONAL Traditional delivery company. Cashiers-register... Food prep. at- Also Woodledge Clusterhomes are located near the N OF WORDS CONSECUTIVE DAY Services and Kiddush vAr •Positions also open for inside tendants...Full or part-time, day Play all Pennsylvania 15th green of the Toftrees Golf Course. They are or evening, Sam-spm, 9pm-yam. more than a place to live. They're an enchanting Blue Cross, Blue Shield. Paid / help. Lottery Games way of as quiet and private, or as active *9/12/879 13/87 7:3OPM Games Ai vacation for Full time. Call life...and

r - and social you - To apply, stop in your local Domino's Wayne 234-0602 or Terry 237- Lotto Daily Number as wish. Munchies, 1670 E.0.P., M/F. tiNightMonopoly and Pizza store today Big Four - Super 7 KISS NGER 1104 N. Atherton or 421 E. Beaver GRAPHICS CHALLENGE•Hands _NARD Trivial Pursuit on display production including &baIOVVER drawing,painting,and lettering. GRAHAMS Classifications Now students $l.OO members $2.00 non ••' hiring work/study found (free) rooms %• Performing SINCE 1896 apartments for the Center for the 245 S. St. attention help wanted roommates Arts. Elisabeth: 8630.0388 week• 103 S. Allen St. Allen audid houses sublet 0 days. automotive lost typing members® Across from the Main Campus Gate Downtown for rent parties wanted WORK WITH A philosopher as a p.m. daily for sale rides/riders wanted to rent carpenter's helper. You'll need 7:00 a.m. to 8:00 234.4000 5.1 • 863.4116. ** E. transportation. Call 0