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Control State News March 21, 2019

MI: Nearly 130,000 bottles of wine illegally shipped into Michigan MEMBER UPDATE

PA: Pennsylvania Liquor Control Board Returns Nearly $2.1 A new benefit has been released for Million in Licensing Fees to Local Communities members. Using your member login, visit https://www.nabca.org/member- VT: Researchers praise Iceland model to reduce teen newsletter to view the new Member use Newsletter. The newsletter will include member benefits, surveys, License State News important reminders, upcoming events and so on. MA: In Massachusetts, strict drinking laws are decades in the making As always, if you have any questions concerning your organization’s OK: Bottle Service bill passes House benefits, please contact Dawn Rigaud by calling 703.578.4200. International News NABCA HIGHLIGHTS United Kingdom: Inflation creeps up due to rising price of food, and The Public Health Considerations of Fetal Alcohol Spectrum Disorders (White Paper) Australia: Sydney pubs to stop serving booze in protest at Native American Nations & State Alcohol liquor restrictions Policies: An Analysis (White Paper) Canada: Federal budget suggests Liberals may help 'free Alcohol Technology in the World of Tomorrow the ,' wine - (White Paper) The Control State Agency Info Sheets. Please Industry News view website for more information. Thirstie raises $7m, joins forces with AB InBev-backed NABCA Survey Database (members only) Drinkworks Upcoming NABCA Meetings Hop Take: Big Beer’s Latest Target Is Health-Conscious, Self- Statistical Data Reports Conscious Women www.NABCA.org Daily News

MADD, Nationwide Urge Parents To 'Keep Talking' About

Alcohol and Other During Busy Spring Season March Madness Alcohol Study Shows One Demographic Is Affected the Most “No Unescorted Ladies Will Be Served”

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CONTROL STATE NEWS MI: Nearly 130,000 bottles of wine illegally shipped into Michigan FOX 47 News March 20, 2019 LANSING, Mich. — One in four bottles of alcohol shipped into Michigan during the 4th quarter of 2018 was shipped illegally according to data compiled by the Michigan Beer & Wine Wholesalers Association(MB&WWA). During the 4th quarter of 2018, which covers October through December, 528,310 bottles of alcohol were shipped into Michigan. Of those bottles, 185,408 of them were spirits or illegally shipped wine. It’s estimated that 60 percent to 70 percent of the alcohol purchased online is wine, which means nearly 130,000 bottles of wine were illegally shipped into Michigan over the three-month stretch. “Wine illegally shipped into Michigan by out-of-state retailers robs our state of much-needed tax revenue at a time when Michigan needs every penny it can get,” said Spencer Nevins, president of the Michigan Beer & Wine Wholesalers Association. “Illegal wine shipments also take money away from mom-and-pop retailers who invest in their communities and are proud to call Michigan home.” In the 2nd quarter of 2018, spanning April through June, 496,376 bottles of alcohol were shipped into Michigan. Of those, 245,289 were bottles of wine shipped by licensed direct shippers, with the remaining 251,087 bottles consisting of spirits and illegally shipped wine. It’s estimated that more than 150,000 bottles of wine were illegally shipped into the state during this time period. Third-quarter data is unavailable due to insufficient reporting. “I find it deeply troubling that out-of-state retailers continue to skirt state law by shipping at least 300,000 bottles of wine illegally into the state during 2018. More troubling is the fact that number is likely much higher because it excludes data from the 1st and 3rd quarters of 2018,” Nevins said. “We urge the Michigan Liquor Control Commission to continue tracking these bad actors and for the state to crack down on out-of-state retailers who illegally ship wine into our state.” The data were compiled using reports from the Michigan Liquor Control Commission and excise tax data from the state of Michigan.

PA: Pennsylvania Liquor Control Board Returns Nearly $2.1 Million in Licensing Fees to Local Communities News Release By Pennsylvania Liquor Control Board March 20, 2019 HARRISBURG, Pa., March 20, 2019 /PRNewswire/ -- The Pennsylvania Liquor Control Board (PLCB) today announced the return of nearly $2.1 million in licensing fees to 1,103 municipalities in which licensees are located. Twice a year, as required by law, the PLCB returns fees paid by PLCB-approved licensees to the municipalities that are home to those licenses. Municipalities have flexibility in allocating and spending the returned license fees to meet local needs. The PLCB oversees the regulation of more than 15,000 retail liquor licenses statewide, including restaurants, clubs and hotels. Licensees pay liquor license fees ranging from $125 to $700, depending on the type of license and the population of the municipality in which the license is located, as part of the annual license renewal or validation process, as well as in conjunction with approval of certain new applications. The current dispersal period represents fees paid from Aug. 1, 2018, to Jan. 31, 2019. In all, 47 cities, 416 boroughs and 640 townships will receive payments ranging from $25 to $858,600. The complete list of license fee distributions by municipality is available on the PLCB website.

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Over the last five fiscal years, the PLCB returned $22.5 million in licensing fees to local municipalities. The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling $16.5 billion since the agency's inception – are returned to Pennsylvania's General Fund, which finances Pennsylvania's schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit lcb.pa.gov. MEDIA CONTACT: Shawn M. Kelly 717.783.8864 SOURCE Pennsylvania Liquor Control Board Related Links http://lcb.pa.gov

VT: Researchers praise Iceland model to reduce teen drug use VTDigger By Ellie French March 20, 2019 Researchers told lawmakers Wednesday a prevention-focused model that has succeeded in Iceland is the best way to address among Vermont teenagers. In the last 20 years, Iceland has seen a drastic decrease in youth substance use — the percentage of 15- and 16- year-olds who had been drunk in the last month dropped from 42 percent to 5 percent between 1998 and 2016. The percentage of teens smoking daily went from 23 percent to 2 percent, and teen marijuana use dropped from 17 percent to 7 percent during the same time. According to researchers, these shifts are because of a prevention model that targets the “causes of causes” of substance use — the environmental and social risk factors that lead to factors like boredom and disengagement that can cause youth substance use. Now, researchers want to bring that Icelandic model to Vermont. Michael Mann and Humberto Soriano presented to legislators at the Statehouse Wednesday about their work. The model is currently being implemented in 28 countries, as well as several states. Most recently, Mann has been working on prevention in West Virginia — a state he said is much like Vermont, particularly in terms of its rural population, only with more severe substance abuse problems. Mann said results are much more difficult to accomplish through changes in individual behavior than through larger changes in culture — which is where the prevention model comes in. “It may not be as sexy, but you get a lot more value for your money,” Soriano said. “An ounce of prevention is worth a pound of cure.” The way the model works is that a government body — like Iceland, or the state of Vermont — will officially adopt prevention as their method for addressing youth substance abuse. Then, surveys sent out to schools can be used to determine each community’s strengths and challenges when it comes to youth substance use. The government is then able to work with specific organizations to implement solutions. The researchers said the solutions they are interested in are not law or policy changes, but rather changes in the conversation and cultural norms among teens and their parents. For instance, they said in Iceland, teenagers used to party until 4 a.m. or later, and parents weren’t keeping close track of their childrens’ whereabouts. But Icelandic

NABCA Daily News Update (3/21/2019) 4 researchers used community education to change that norm, and now, most teenagers in Iceland have curfews around 11 p.m. — something they say has helped to significantly lower youth substance use. Mann and Soriano said some parents aren’t going to be able to implement those changes at home, especially if they struggle with substance issues themselves. But they said prevention is much like a vaccine — you don’t need 100 percent of people to participate, the positive effects of 95 percent participation can carry over to that remaining 5 percent. Mann, a professor at Boise State, and Soriano, a Chilean pediatrician, are two researchers who have studied the Icelandic model. Mann said money for the programs is already there: he suggested the spending just needs to shift from the back end of the problem — on things like substance abuse treatment — to the front end. But Soriano said the legalization of marijuana works against these prevention efforts. He said research has shown that greater access leads to greater consumption, and that Vermont’s 2018 legalization will certainly increase youth access to the drug. “A pillar of American democracy is freedom, but my freedom stops when it starts hurting someone,” Soriano said. Legislators in the Senate Committee on Health and Welfare and the House Committee on Human Services expressed interest in the Icelandic model. Sen. Virginia Lyons, D-Chittenden, called the researchers’ presentation “really effective,” and called attention to S.146, a bill that is proposing the creation of a Substance Misuse Prevention Advisory Council to replace the current Alcohol and Drug Abuse Council. “In many areas in Vermont, it’s where you live and what you have resources you have,” said Holly Morehouse, executive director of Vermont Afterschool, an advocacy group. “Many of our young people in Vermont are isolated and don’t have the transportation or the resources to connect with one another or strong adult role models. … This isn’t a program you do for eight weeks, it’s really a whole approach to community.”

LICENSE STATE NEWS MA: In Massachusetts, strict drinking laws are decades in the making The Huntington News By Sully Barrett, News Staff March 20, 2019 Happy hour, drinking , free beer: what do they have in common? They are all banned under Massachusetts law. Most of the state’s current legislation stems from past alcohol-related incidents. In 1984, then-governor Michael Dukakis signed a bill to outlaw happy hour discounts after a young woman was killed in a accident. The woman was served free pitchers of beer as an award for winning a drinking at a bar in Boston. Today, the laws are subject to mixed reception from alcohol providers and purchasers. The non-profit Massachusetts Restaurant Association, or MRA, aims to promote success in the food and beverage industry. Steve Clark, the MRA’s vice president of government affairs, said the organization works with the state government on new regulations and helps its members comply with current laws. “Our members take the responsible service of alcohol very seriously,” Clark said. “Our goal is always public safety — that’s always the first issue.” Marcella Jackson, a fourth-year political science and environmental studies major, said she thinks the state can better address safety concerns by focusing on personal responsibility rather than by banning discounts. “I think they do a fairly reasonable job of balancing underage drinking and keeping the city from getting too rowdy,” Jackson said. “But with happy hour and , I do wish those were a little bit more relaxed.” NABCA Daily News Update (3/21/2019) 5

Although the happy hour ban is often addressed by customers and the media, Clark said, it is not a topic of discussion amongst restaurant owners. “Restaurateurs very rarely talk about happy hour because they understand what the regulations are,” Clark said. “We’ve had it for years. A lot of times, customers talk about it, but restaurateurs are like ‘You know what? We’re okay with the law. We know what the laws are — we don’t need to discount our alcohol.’” Matthew Pian, the general manager at Conor Larkin’s Grill & Tap, said he doesn’t think happy hour would help business. “If other restaurants and bars had the ability to discount further,” Pian said, “it could move some of that traffic that we get local to [Northeastern’s] campus.” In addition to facing limitations on what they can do inside bars, customers often find it difficult even getting past the front door. Since October 2012, six different forms of identification are legally permissible for purchasing alcohol — but out-of-state licenses are not one of them. “It’s at the point now where you can rely on a passport from Sweden, but you can’t ask for a license from Rhode Island,” Clark said. “We’re the only state in the country that has that requirement, and it’s something we’re trying to change.” If a customer turns out to be underage after providing an out-of-state ID at a bar or restaurant, the owner is not protected by Massachusetts law. Pian said the use of fake IDs has cut down after his restaurant began using a scanner to validate licenses. But when it does happen, he said, they are generally out-of-state IDs. “As long as it goes through the scanner and comes back as a good ID … we accept it,” Pian said. “We do prefer a passport or Massachusetts ID, but anything U.S.-issued is our general practice.” In 2017, Massachusetts Treasurer Deborah Goldberg appointed a group of legal professionals to an Alcohol Task Force to propose updates to alcohol regulation in Massachusetts. The Task Force’s report encouraged Goldberg to add out-of-state licenses to the list of protected forms of ID and tighten the restrictions on discounted alcohol sales, in addition to raising alcohol excise taxes. Alcohol distribution in Massachusetts is regulated by the Alcoholic Beverages Control Commission, or ABCC, an agency operating under the state treasury. Though historically underfunded, according to a statement from Goldberg, the ABCC’s budget is expected to nearly double from 2018 to 2020, which will allow the agency to hire more investigators and combat rising operational costs. For better or for worse, alcohol retailers and consumers in Massachusetts can expect to see significant change in industry practices in coming years.

OK: Bottle Service bill passes House Tulsa World From staff reports March 20, 2019 A bill that would allow Oklahoma businesses to offer “bottle service” passed off the House floor last week with a bipartisan vote of 90 to 9. House Bill 2651, authored by Rep. Ajay Pittman (D-OKC), provides a definition of “bottle service” as used in the Oklahoma Alcoholic Beverage Control Act to mean the sale and provision of spirits in their original packages by a mixed beverage licensee to be consumed in that mixed beverage licensee's club suite. “This legislation is more about economic development than alcohol,” Pittman said. “Since the addition of the Thunder, Oklahoma City has continued to grow. That growth has brought us opportunities to expand business and provide people with unique nightlife experiences to accommodate high end entertainment.”

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The measure provides a definition of “club suite” to mean a designated area within the premises of a mixed beverage licensee as an exclusive space. The measure allows a mixed beverage license holder to sell spirits in a club suite. “It’s an exciting time for Oklahoma business in different industries to see the bottle service bill pass through the committee and the House floor,” said Chris Byram, Rogers Concepts. “The new bill allows for the State of Oklahoma to be able to compete with major states that allow bottle service in hopes to keep tourism revenue here in Oklahoma as well as bring future potential revenue. If passed, this bill will help to make our current venues stronger and will also make our state attractive to major out of state corporations looking to bring better economic development to Oklahoma.” House Bill 2651 now moves to the Senate chamber for consideration. Sen. George Young Sr. (D-OKC) is the Senate Author of this bill. “I am so pleased to be part of the process of Rep. Pittman moving legislation to statue and making a positive impact on our community.” said Dr. Young. Pittman shares that the success of this bill will also promote revenue in our state and help retain jobs that we tend to overlook in this industry. “Having successfully been in the hospitality industry in Oklahoma for 20 plus years, I am very thrilled for the possibility of a new chapter,” said Jeff Rogers, Rogers Concepts. “The passing of this bill would be very monumental, not only for my industry but Oklahoma in general. It will open doors to more economic growth, more local jobs and more opportunity for local businesses to grow off of tourism that would normally leave our state. The passing of this bill helps modernize our laws and ultimately make our state a larger attraction to out of state business.” This bill, if signed by Governor Stitt, will prove to elevate our Big League City, based on the passing of a previous bill, House Bill 2186, from former Sen. David Holt and Sen. Anastasia Pittman, we have new retail jobs, entertainment, and a movie theatre underway in House District 99 North of Wilshire on I-235 on the eastside of the Highway. “We’re always in a competition with other states for residents and visitors who expect the same entertainment options they find in other places,” said Oklahoma City Mayor David Holt. “Sometimes that means modernizing our laws to allow consumers to have freedom of choice and entrepreneurs to explore business models that are popular around the country. I commend Rep. Pittman for working on these modernization issues so our economy can continue to grow.”

INTERNATIONAL NEWS United Kingdom: Inflation creeps up due to rising price of food, alcohol and tobacco Convenience Store By Gaelle Walker March 20, 2019 The rising cost of food, alcohol and tobacco contributed to a small growth in the rate of inflation between January and February 2019, new figures from the Office of National Statistics (ONS) reveal. The Consumer Prices Index (CPI) 12-month rate was 1.9% in February 2019, up from 1.8% in January 2019. Price rises across a range of recreational and cultural goods also produced an upward contribution. Food and non-alcoholic beverages also rose by more between January and February this year than between the same two months a year ago. The main upward contributions came from bread and cereals, where prices rose by more than in 2018, and vegetables, where prices rose this year but fell a year ago. A final small upward contribution came from alcohol and tobacco, particularly tobacco where prices rose by more between January and February 2019 than between the same two months a year ago. NABCA Daily News Update (3/21/2019) 7

Commenting on the figures, ONS head of inflation Mike Hardie said: “The rate of inflation is stable, with a modest rise in food as well as alcohol and tobacco offset by clothing and footwear prices rising by less than they did a year ago.”

Australia: Sydney pubs to stop serving booze in protest at liquor restrictions If you fancy a beer on Friday night you may be in for a shock with hundreds of bars set to stop serving in protest at the government. News.com.au By Benedict Brook March 21, 2019 More than 100 Sydney pubs and bars will take drastic measures on Friday in a move to shame NSW Premier Gladys Berejiklian and the government’s continued support of much-derided restrictions on venues. At 6pm, the bars will stop doing the one thing they exist for — serving booze. Dubbed “unhappy hour”, bars including Bungalow 8, The Winery, Cargo Bar and Newtown’s Bank Hotel will turn off the taps, turn down the music and switch off the lights. Managers will then jump onto the bar to have an “important conversation” with punters on wacky licence conditions that have seen “rock and roll” banned in some pubs, plastic glasses mandated, ballet almost axed from a festival on the advice of police and coloured lights frowned upon. “This is our chance to do something positive with this election and start reviving Sydney’s night-life,” said Michael Rodrigues, chair of the Night Time Industries Association (NITA), which represents a number of festivals, venues and bars. “Festivals restrictions and lockout laws have framed the debate so far, but it’s more than that; we’re looking at a $16 billion dollar opportunity and potential bigger vision for the night time of this city.” A report by Deloitte Access Economics has found Sydney’s night time economy was underdeveloped to the tune of $16 billion. Mr Rodrigues said the organisation was asking voters to think about what they want for the future of Sydney. “We see a city with a thriving, creative and innovative night-time economy which everyone can be a part of,” he said. Mr Rodrigues said they weren’t barracking for a particular political party. But NITA has produced a scorecard ranking the parties on their commitments to the night time economy. But fear nor Friday night drinkers. The bar blackout will last a mere 10 minutes.

Canada: Federal budget suggests Liberals may help 'free the beer,' wine CTV News By Josh Dehaas March 20, 2019 Advocates of removing trade barriers that prevent citizens from moving more than small amounts of alcohol across provincial borders say they are cautiously optimistic about a line in Tuesday’s federal budget. The budget states: “To facilitate internal trade, the Government intends to remove the federal requirement that alcohol moving from one province to another be sold or consigned to a provincial liquor authority. Provinces and territories would continue to be able to regulate the sale and distribution of alcohol within their boundaries.” Derek From, staff lawyer at the Canadian Constitution Foundation, tells CTVNews.ca that although “the devil is in the details” the proposal “sounds very promising.” NABCA Daily News Update (3/21/2019) 8

At present, the -era Importation of Intoxicating Liquors Act states that liquor can’t cross provincial boundaries “except such as has been purchased by or on behalf of, and that is consigned to Her Majesty or the executive government of, the province into which it is being imported.” This is likely the law the Liberals are planning to change, according to From. “Best case scenario is a restaurant in downtown Toronto that wants to have access to a really nice wine in B.C., but it’s not on the shelf in any of the stores in Ontario” will be able to “just get online and order it and have it directly shipped to them,” he said. Dan Paszkowski, president of the Canadian Vintners Association, says he believes the Liberals intend to let consumers order wines from other provinces directly to their homes, rather than going through a provincial government agency like Ontario’s LCBO or Quebec’s SAQ. “If you ordered a case of wine from British Columbia it (currently) would have to go through the LCBO,” he told CTV’s Power Play. “With this, you wouldn’t have to go through the LCBO -- and hopefully avoid the tax.” From said he believes the case of Gerard Comeau, whom the CCF defended at the Supreme Court of Canada, brought the interprovincial trade barriers to the public’s attention. Comeau was fined $292.40 in 2012 for transporting several cases of beer and some liquor into New Brunswick from Quebec. He fought the ticket all the way to the supreme court and lost. The court said that provinces have the right to incidentally burden free trade with laws that have other valid purposes like protecting health or safety. From said the change would be a win for producers and consumers. “There’s no one who doesn’t benefit,” he said.

INDUSTRY NEWS Thirstie raises $7m, joins forces with AB InBev-backed Drinkworks FoodBev By Jules Scully March 21, 2019 US e-commerce company Thirstie has raised $7 million in a Series A funding round and has partnered with AB InBev- backed Drinkworks. Thirstie’s platform allows shoppers to order alcohol from the websites of brands, while providing brands with consumer insights analytics and the ability to measure the return on investment of marketing expenditure. It said that with today’s emphasis on e-commerce, alcohol brands are increasingly working to create direct relationships with consumers and provide them with a superior user experience. Funds will be allocated towards its product roadmap, rolling out a new data sharing platform, and enhancements that will enable alcohol brands to offer “advanced payment methods, personalised products and customisable subscription plans”. Thirstie also announced its integration with Drinkworks – the joint venture between Keurig Dr Pepper and Anheuser- Busch – to deliver “a seamless e-commerce experience” across its portfolio. Visitors to the Drinkworks website can now purchase alcohol directly without needing to redirect to a third-party point of sale. This streamlined capability is said to be critical for Drinkworks, as it sells both hardware and alcohol products. Devaraj Southworth, CEO and co-founder of Thirstie, said: “Drinkworks understands that the current dynamic of alcohol e-commerce limits them in providing the smoothest possible point of sale. The most important component of our platform is the behavioural and transactional data we are able to provide to liquor brands, which have historically been lost through selling on third-party sites.

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“With these additional funds, we’ll be able to make significant new strides to help companies like Drinkworks connect the dots behind these data points to drive smarter business decisions.” Last November, Drinkworks released the Drinkworks Home Bar, an appliance that prepares cocktails, and ciders at the touch of a button. “The Drinkworks Home Bar is uniquely suited for e-commerce when compared to traditional alcohol offerings,” said Nathaniel Davis, CEO of Drinkworks. “We knew a unique partner would be required to create the experience we envisioned. “With Thirstie’s solution, a customer can explore, select and purchase our full Home Bar offering on Drinkworks.com, creating a truly remarkable customer experience.”

Hop Take: Big Beer’s Latest Target Is Health-Conscious, Self-Conscious Women VinePair By Cat Wolinski March 21, 2019 Big Beer has a problem: We’re not drinking enough of it. To combat this, conglomerates like Anheuser-Busch InBev and Molson Coors are throwing everything at us to see what sticks. Unfortunately, to me, the newest options feel pretty stale. MillerCoors is making wine spritzers, Natural Light launched boozy strawberry lemonade, and, apparently, Michelob Ultra is keto. “Michelob Ultra is making dreams come true for keto dieters,” Marissa Gainsburg writes on WomensHealthMag.com. Michelob Ultra Infusions, a line of fruit-infused light beers, touts “real exotic fruit and natural flavors.” “Say hello to your new favorite spring drink,” Maya McDowell writes in Delish. And, from Brittany Bennet in Bustle, “Spritzer style beverages with a hint of fruit are all the rage.” She describes Michelob Ultra Infusions Lime & Prickly Pear Cactus as “perfectly in tune with the taste of summer.” Personally, my summer has never tasted like prickly pear cactus. (I’m actually allergic to pears.) But here’s the bigger problem: The promotion and press coverage for these drinks are alienating to anyone who isn’t a health-conscious, self-conscious woman on a diet. Keeping things keto is great (I guess?) for those who know what that entails. And I’ll psychoanalyze myself enough to admit that maybe I’m envious of Brittany, Marissa, and Maya for having that low-carb, low-cal willpower while I reach for a calorie-rich IPA. But I don’t see many men’s publications covering this “fairly guilt-free” fruity infusion. And then there’s this horrific bit, from Michelob Ultra itself: “Now you can have a delicious flavored beer and eat your cake, too (after your spin class).” Like the myriad chocolate commercials that endlessly depict women as either sexual objects or deviants, or ads where beautiful women eat “light and fit” yogurt while men eat cookies and donuts, Michelob Ultra Infusions is telling me girls who wanna have fun probably feel bad about it. Marketing like this has a fruit-infused, trickle-down effect. It reinforces negative stereotypes about women, what we drink, and why we drink it. It’s bad for us, and it’s bad for business. In June 2018, at the Beer Institute’s annual meeting, Bridget Brennan, CEO of the Female Factor, told beer industry members that women make up to 80 percent of spending decisions in male-female households. And guess what? A lot of us buy beer. That same month, Brewers Association economist Bart Watson crunched some numbers and posited that women are getting into craft beer at nearly the same rate as men. From 2015 to 2018, craft beer consumption among women was up 2 percent, and overall craft consumption was up around 5 percent nationwide. “From 2015 to 2018, NABCA Daily News Update (3/21/2019) 10 craft has added ~14.7 million drinkers, of which a bit below half (~6.6M) were women,” Watson writes. It’s not quite 50-50, but it’s certainly significant. Why, then, is the world’s leading beer corporation resorting to such reductive marketing? (Oh, and regarding Michelob Ultra’s claim that its Infusions are made with “real exotic fruit,” anyone from the Caribbean, parts of South America, or other equatorial destinations worldwide might argue that these fruits are not “exotic.” They are just fruits.) BREWERY HEALTHCARE BILL ADVANCES IN CONNECTICUT A bill that would allow employees of small and mid-sized breweries in Connecticut access to healthcare benefits advanced to the House last Thursday, Brewbound reports. If passed, House Bill 7260 would allow the Connecticut Brewers Guild to offer healthcare benefits to small and mid- sized craft breweries. Last Wednesday, March 13, 2019, craft beer pioneer Anchor Brewing of San Francisco became one of the first U.S. breweries to unionize. These efforts are meaningful beyond their individual states or breweries. Both show that businesses and legislators are taking steps toward ensuring fair treatment of brewery workers. This is essential to any growing industry, and I’m here for it. BEER COMPANY BOARDS – NOW WITH WOMEN! On March 18, 2019, Boston Beer announced the appointment of Meghan Joyce to its board of directors. As Brewbound reports, this marks the third time a woman has been appointed to the brewery’s board of directors since the board was established in 1995. The second was Jim Koch’s wife, Cynthia Fisher, and the first was Rhonda Kallman, who co-founded the company. On Tuesday, Anheuser-Busch InBev announced plans to add three more women to its board as well. I am always happy to congratulate someone who gets a job they want. But, as Heather Greene, whiskey expert and author of “Whiskey Distilled: A Populist Guide to the Water of Life” recently posited in VinePair, “Are women supposed to be inspired just because another woman is in the job?” Meghan Joyce is 34 years old. She’s a regional general manager at Uber, previously served as a senior policy advisor for the United States Department of the Treasury, and graduated from Harvard. It’s great to see women getting gigs they earned, but their claims to fame should be their accomplishments.

DAILY NEWS MADD, Nationwide Urge Parents To 'Keep Talking' About Alcohol and Other Drugs During Busy Spring Season News Release PRWeb March 21, 2019

MADD's PowerTalk 21® Campaign Runs through May 31 MIAMI (PRWEB) March 20, 2019 - Mothers Against Drunk Driving (MADD) and National Presenting Sponsor Nationwide kicked off our Spring PowerTalk 21 Campaign at an event Tuesday highlighting the dangers of underage drinking — and busting myths about marijuana use — to ignite discussions among parents and teens during the busy season of spring breaks, proms and graduations. This year's PowerTalk 21 Campaign — "Keep Talking" — runs from March 1 through May 31 and is part of MADD's Power of Parents program, which is offered year-round to provide parents with resources they need to start the

NABCA Daily News Update (3/21/2019) 11 difficult conversations about the dangers and consequences of teen drinking and drug use. Through May 31, MADD affiliates across the country will host Power of Parents events and workshops for the Spring PowerTalk 21 Campaign. "This time of year, when there are so many happy occasions to celebrate, is also a time to beware of the temptations that our teens face," said MADD National President Helen Witty, whose 16-year-old daughter Helen Marie was struck and killed while rollerblading on a bike path by a drunk 17-year-old driver who had smoked marijuana throughout the day. "This is the most important time for parents to talk to your kids, because they listen to you. They look to you to set the tone. So tell them it's not OK to drink when you're under 21. It's not OK to put harmful drugs in your system. I am grateful to Nationwide for helping us share this important message." "Part of Nationwide's On Your Side Commitment is to help our members prevent losses and protect what matters most to them, keeping their families safe," said Steven English, Senior Vice President, Government Relations at Nationwide. "We see the unfortunate consequences of underage drinking - the loss of loved ones, life changing injuries and the emotional distress caused by poor decisions related to alcohol. That is why our longstanding partnership to support MADD is so important to us." At the kickoff event at Jackson Memorial Hospital in Miami, Witty was joined by her husband John, along with David Greenwell, the Miami-Dade Police Department traffic homicide investigator who notified the Wittys about their daughter's death, trauma surgeon Dr. Gabriel Ruiz, Stu Flacks, who made the life-altering decision at age 16 to get in the car with someone who had been drinking alcohol, and Jenny Reyes, daughter of Walter Reyes, who was killed by a Key Biscayne college student in a DUI crash. "My father is not going to see me attend college, is not going to see me get married, have kids. He's gone, he's out of my life," said Reyes. "All because of something that is 100% preventable." According to the Centers for Disease Control and Prevention (CDC), excessive drinking is responsible for more than 4,300 deaths among underage youth each year and can lead to early addiction as well as many other dangerous outcomes. In addition, marijuana is the leading cause of substance dependence other than alcohol in the United States. This year, MADD is expanding its reach by encouraging parents to use the tools included in Power of Parents to not only talk to their kids about alcohol, but other drugs as well, including marijuana. Part of the discussion should address myths related to marijuana use, such as: 1. "Marijuana is safer than alcohol." • Fact: Both are drugs and are associated with serious problems, especially if used by those under the age of 21 while the brain and body are still in a rapid period of development. 2. "Marijuana makes me a better driver." • Fact: It is not safer to drive after marijuana consumption. Studies have shown that, of seriously injured drivers admitted to trauma centers, more than 1 out of 4 tested positive for marijuana. In another study of fatally injured drivers, more than 1 in 10 tested positive for marijuana. 3. "You cannot get addicted to marijuana." • Fact: Marijuana is currently the leading cause of substance dependence other than alcohol in the United States. Studies show that marijuana accounts for over 50 percent of the 7 million people age 12 or older who are dependent on or abusing a drug. PowerTalk 21 is a part of MADD's Power of Parents program that empowers parents of middle school and high school students to have ongoing, intentional conversations about the dangers and consequences of underage drinking and drug use. Parents can download free Power of Parents handbooks for parents of middle school and high school students at http://www.madd.org/powerofparents.

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March Madness Alcohol Study Shows One Demographic Is Affected the Most It's a sure bet people will be tipping up more beer bottles than usual. Inverse By Dustin R. White, Benjamin Cowan, and Jadrian Wooten, The Conversation March 20, 2019 For every tip-off during March Madness, it’s a sure bet that students at the schools playing in the basketball tournament will be tipping up more beer bottles than usual. This was one of the key findings of an analysis we conducted on the impact of the NCAA men’s basketball tournament on college students’ drinking behavior. We are all economists with a keen interest in the relationship between health and economics. Our study shined a light on the well-established fact that alcohol consumption — and the negative effects that come along with it — often goes hand in hand with college sports. For that reason, college sporting events represent prime opportunities to think about ways to curtail drinking among college students. A Long-Standing Tradition Researchers have long known that alcohol consumption rises during college sporting events. Study after study has found that college students were more likely to binge drink on football game days. The same is true for college basketball. For instance, a study of 206 undergraduate students at Syracuse University in 2003 — when Syracuse won the NCAA men’s basketball championship — found that alcohol consumption on the two game days of the championship exceeded what is typical on campus. Negative Effects is associated with many harmful outcomes for the drinker and those around them. These outcomes include lower grades and increased rates of drunk driving and sexual assault. One study found that assaults, vandalism, and arrests for disorderly conduct and alcohol-related offenses increased on college football game days in the towns that hosted the game, especially after upsets. What is it about college sports that seems to lead to increased rates of drinking? The first thing to understand is that college students binge drink and report heavy alcohol use at higher rates than their peers who aren’t in college. Social norms likely play a large role in this fact. For instance, one study found that college students tend to think their peers drink more than they actually do. This perception can cause individuals to believe that heavy drinking is the norm, not the exception. A different study found that alcohol consumption can be reduced among college students by providing them with accurate information about how often their peers drink. The Role of High-Stakes Games In order to understand how a major college sporting event affects alcohol consumption across different colleges, we examined the effect of the NCAA men’s basketball tournament on college students’ reported alcohol use. We relied on the Harvard School of Public Health College Alcohol Study, which provides information on students’ alcohol consumption at 43 NCAA Division I institutions in 1993, 1997, 1999, and 2001. With this data, we compared drinking rates before, during, and after the tournament as well as across tournament and non-tournament schools each season. We found that nearly 60 percent of male students whose school had just played in the men’s basketball tournament reported binge drinking once more in the past two weeks than a male student whose school did not play a tournament game during the survey window. Overall drinks consumed experience a similar jump, as male students at tournament schools reported drinking 6.9 additional alcoholic beverages on average during the tournament. These numbers are comparable with elevated drinking estimates associated with college football game days.

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White Males Affected Most The increase in binge drinking appears to be concentrated mostly among white male students. While 60 percent of male students binge drink more when their team plays in the NCAA Tournament, we detect no increase in alcohol consumption among female students. According to our study, approximately one in three students who are over 21 appear to binge drink more when their team plays in the NCAA tournament. One in four underage students report binge drinking once more when their team plays. The College Alcohol Study asked respondents about drinking and driving, so we were able to observe that students not only reported drinking more during the NCAA tournament, but that they were also about 10 percent more likely to report driving under the influence of alcohol or riding with someone who is under the influence. Our paper adds to the growing amount of evidence that alcohol consumption during college sporting events has harmful effects on society. While we do not know of any single solution for all students at all schools, we note that reducing the availability of alcohol at sporting events has the ability to reduce “arrests, assaults, ejections from the stadium, and student referrals to the judicial affairs office.” The National Institutes of Health has also created resources for both parents of college students and for college administrators to help reduce the amount of dangerous alcohol consumption among college students.

“No Unescorted Ladies Will Be Served” For decades, bars excluded single women, claiming the crowds were too “rough” and “boisterous” and citing vague fears of “fallen girls.” Daily By Sascha Cohen March 20, 2019 In early February 1969, Betty Friedan and fifteen other feminists entered the Oak Room of the Plaza Hotel in New York City. Like many other hotel bars and restaurants, the Plaza excluded women during weekday lunch hours, from noon until three, so as not distract the businessmen from their deal-making. But Friedan and the group of activists walked passed the maître-d’ and gathered around a table. They held signs that said “Wake up PLAZA! Get with it NOW!” and “The Oak Room Is Outside the Law.” The waiters refused to serve the women and silently removed their table. “It was only a probing action,” wrote Time, “but it shook the very foundations of the fortress.” Four months after the protest, following a barrage of press coverage, the Oak Room overturned its sixty-year policy of prohibiting women. The action was part of a coordinated, nationwide effort by feminist organizers. During “Public Accommodations Week,” groups of activists from the National Organization for Women (NOW), spearheaded by Syracuse chapter leader Karen DeCrow, staged “eat-ins” and “drink-ins” to protest the bans on women in public establishments, in cities from Pittsburgh to Atlanta. It marked the first serious challenge to a long legal and social tradition of gender exclusion in America. Feminists framed the issue of male-only accommodations as a civil rights violation, akin to racial segregation. African American NOW member Pauli Murray referred to gender discrimination as “Jane Crow.” Exclusion from the sites of commercial and political power-broking, feminists argued, contributed to their status as second-class citizens. As the historian Georgina Hickey explains in Feminist Studies, they saw the restrictions as a “badge of inferiority” that circumscribed their lives and opportunities. The right to drink alongside men was symbolic of the chance “to function as an autonomous adult in a free society.” Following NOW’s victory at the Plaza, places like the Polo Lounge in Beverly Hills, the Berghoff bar in Chicago, and Heinemann’s Restaurant in Milwaukee, encountering complaints and picketing, also reversed their male-only policies. But other bars locked their doors or ordered their staff to ignore female customers. These owners dismissed NABCA Daily News Update (3/21/2019) 14 the feminists as “troublemakers” and “zealots,” and drew upon the “common sense” notion that respectable women would have no interest in socially trespassing into the male domain. Those against the feminist campaign were armed with an array of reasons for denying women equal access to accommodations. Some suggested that women lacked the ability to calculate the check and tip correctly, that bar crowds were too “rough” and boisterous for them, or that male-only spaces were sacred respites for politics and sports talk, where men could share “lewd stories” or “have a quiet beer and tell a few jokes.” The manager of Biltmore in Manhattan insisted that businessmen’s conversations were simply “not for women.” Bars were, in Hickey’s words, the “last stronghold of masculinity” in the early 1970s, an oasis for men during an historical moment marked by the transformation of gender norms. Government officials sometimes reinforced this notion: One Connecticut State Representative claimed that a bar was the only place a man could go “and not be nagged.” Such facile justifications made for good soundbites and newspaper quotes during the decade of the “battle of the sexes,” but they obscured the more entrenched set of cultural beliefs about female sexuality behind America’s long history of sex segregation. The History of Policing Single Women in Public Since at least the turn of the twentieth century, when young, single women began to venture into America’s new urban establishments in large numbers, their presence in public was challenged. Unsurprisingly, men had greater freedom to enjoy the novel amusements of city nightlife, which included dance halls, bars, hotels, and theaters. Even women who had not committed crimes against people or property could be arrested for violating the “social and moral order,” which meant drinking and associating with male strangers, Hickey points out. In cities like Atlanta, Portland, and Los Angeles, coalitions of police departments, city councils, business groups, and evangelical reformers were responsible for criminalizing women who socialized without a chaperone. They warned of a “life of vice” in disease-ridden brothels, where “fallen girls” were “beaten by their so-called lovers or keepers, and often drunk or sick.” This anti-prostitution rhetoric, couched in language of protection, as well as the need to maintain “a clean community” was used to justify police surveillance of women in public. Women fraternizing outside of their race always drew extra attention and punishment from authorities, due to fears of miscegenation. And while white women were seen as vulnerable and in need of saving from moral ruin, black women—arrested at higher rates—were targeted out of a concern that enjoying liquor and recreation would detract from their productivity as domestic workers. These deep-rooted ideas about sex and race were baked into the policies that second-wave feminists confronted decades later. After Prohibition Ironically, women had a brief chance to enjoy liquor in mixed-sex company during prohibition. The underground of the 1920s, operating outside of the law, were largely co-ed. But after prohibition ended in North America, cities in both Canada and the United States attempted to “morally engineer” public drinking, and consistently regulated female behavior more than male behavior. Unattached women at bars could be kicked out for “intoxication,” even if they didn’t have anything to drink. Some states refused to grant licenses to mixed-sex establishments, and many American cities drafted their own ordinances to outlaw women in saloons and taverns. These establishments posted signs that read “men only” or “no unescorted ladies will be served.” In Vancouver, the historian Robert Campbell explains, most beer parlors had separate areas – divided by partitions – for men and women, “to prevent temperance groups from being able to damn parlours as havens for prostitutes.” In the 1940s, the barriers between the sections were required to be at least six feet high and “permit no visibility.” But even with guards hired to patrol the separate entrances, unattached women occasionally wandered into the men’s section. Such women were considered “indecent,” akin to prostitutes. When the government sent undercover investigators to various bars and hotels, looking for “women of easy virtue,” they found enough evidence (“some looked as if their professions were more ancient than honorable,” one investigator noted) to ban single women altogether. Such a broad understanding of prostitution undergirded the defense of male-only spaces for decades.

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The Postwar “Bar Girl” Menace Particularly during wartime and the years following it, to go to a bar as a single woman meant to have your character and morals questioned. In the 1950s, politicians and the press orchestrated a campaign against “b-girls” or “bar girls,” the terms given to women who solicited drinks from male bar patrons using flirtation and the implied promise of sexual intimacy or companionship. The b-girl, who the historian Amanda Littauer, writing in the Journal of the History of Sexuality, calls a “deceptive, professional barroom exploitress,” was seen as sexually devious, a master of subterfuge, and she was targeted by police and liquor control agents. Postwar newspapers used her as a symbol in their sensationalistic, often lascivious exposes of urban vice. In earlier decades, b-girls had been seen as potential victims of “white slavery,” but by the 1940s they were cast as the villains, out to fleece and extract money from innocent men, especially soldiers. They were lumped in with “victory girls, khaki-wackies, [and] seagulls,” other categories of women, writes Littuaer, whose “promiscuity… warranted criminal sanction.” For the offense of cavorting with men in taverns, such women—whose sexuality was dangerous because it was too adjacent to prostitution—faced police harassment, arrest without bail, mandatory venereal disease testing, and even quarantine. In 1950s San Francisco, b-girls were accused of “infest[ing] many of the city’s bars.” The Alcoholic Beverage Control Board protested their “despoilment” of “proper barroom atmosphere,” and claimed that bar patrons were “peculiarly susceptible to the importunings of the female of the species,” essentially defining public welfare in male terms. When police harassment failed to run the b-girls out of town, the city passed laws forbidding unescorted women in bars. These were notoriously difficult to enforce, but the careers of anti-vice politicians ultimately benefited from the war on illegitimate female sexuality. The Fight for Equal Access By the 1960s, women could find selected places to go for a drink in some parts of the United States, but the majority of bars remained closed to them. There were two main kinds of male-only establishments: upscale downtown bars— typically connected to hotels—that were populated by well-off traveling businessmen, and the more casual working- class neighborhood pubs. “Any tavern in New Jersey fit in this [second] category,” observes Hickey. Both types of spaces catered to men hoping to unwind and escape their domestic lives. Adding single women to the equation threatened to contaminate such spaces with sexual temptation. Once a Week When direct action and press coverage failed to fully eliminate restrictions on women, feminist and civil rights lawyers filed suits to compel bars to change their policies. In 1970, attorney Faith Seidenberg won a federal suit against McSorley’s Old Ale House in New York City, which hadn’t admitted women in its entire 116-year history. It thrived by cultivating an explicitly “manly” saloon atmosphere. The landmark ruling prompted Mayor John Lindsay to sign a bill outlawing gender discrimination in public places. But overall, lawsuits yielded mixed results for activists, and ultimately, amending state and local ordinances, rather than seeking change through the courts, proved to be the winning strategy. By 1973, few public spaces in America remained male-only. Feminist Blind Spots Sex-segregated bars now seem like a relic of a more regressive time, but the days of gender exclusion in public accommodations may not, in fact, be completely behind us. Recent news items have suggested that some restaurants and hotel chains are cracking down on single women drinking and vacationing alone, due to familiar concerns over prostitutionand sex trafficking. This may be a consequence of the blind spots in earlier feminist organizing. Back in 1969, when Friedan and company sat under the opulent Bavarian and twenty-foot high ceilings of the Oak Room waiting for service, they were playing into the politics of respectability. By and large, second-wave feminists focused on upper-middle class, white professionals, so they rarely defended sex workers. In one demonstration, DeCrow brandished a sign that read,

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“Women Who Drink Cocktails Are Not All Prostitutes.” Many in the feminist movement staked their claim to equality on a narrow definition of “proper” womanhood. For all their successes, this strategy meant that the specter of the unescorted “lewd woman,” as either a victim or a predator (depending upon her race and the political purposes of the charge), is still intact today.

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