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Proceedings of IAC in Vienna 2020 Vienna, Austria December 11 - 12, 2020 International Academic Conference on Global Education, Teaching and Learning International Academic Conference on Management, Economics, Business and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science ISBN 978-80-88203-20-9 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Author Index IAC-GETL (Global Education, Teaching and Learning) pages 7 - 89 Katerina SACHROVA IAC202012007 Piotr JEDNASZEWSKI IAC202012008 Wadim PROCEL IAC202012008 Klára MIKULCOVÁ IAC202012013 Pavla ST ŘÍLKOVÁ IAC202012013 Pavla ŠINDLEROVÁ IAC202012014 Ji ří SUCHÁNEK IAC202012017 Moncef BARZANE IAC202012018 Souakina ESSALIH IAC202012018 Mustapha OURAHAY IAC202012018 Sallaheddine KHZAMI IAC202012018 Veronika KOHUTOVÁ IAC202012023 Pavla ŠINDLEROVÁ IAC202012023 Pavlína KOBZOVÁ IAC202012025 Markéta ŠEMBEROVÁ IAC202012025 Usaporn SUCAROMANA IAC202012028 Alžb ěta VA ŇKOVÁ IAC202012029 Polona JAN ČIČ HEGEDIŠ IAC202012030 Vlasta HUS IAC202012030 Piotr JEDNASZEWSKI IAC202012034 Wadim PROCEL IAC202012034 Piotr JEDNASZEWSKI IAC202012035 Wadim PROCEL IAC202012035 Piotr JEDNASZEWSKI IAC202012036 Wadim PROCEL IAC202012036 2 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 IAC-MEBM (Management, Economics, Business and Marketing) pages 90 - 201 Frank W. HAGER IAC202012009 Norbert G. BRINK IAC202012009 Phillip BURGER IAC202012012 Stefan DOUBEK IAC202012012 Amaren PILLAY IAC202012019 Muhammad HOQUE IAC202012019 Janzele DLAMINI IAC202012021 Muhammad HOQUE IAC202012021 Petr CIZEK IAC202012022 Pavel RYGL IAC202012022 Mokhulu Lawrence MATSHIKA IAC202012024 Mohammed HOQUE IAC202012024 Luboš FLEISCHMANN IAC202012026 Angela MADAN IAC202012027 Mihai Ioan ROSCA IAC202012027 Mehtap DURSUN IAC202012031 Nazli GOKER IAC202012031 Nazli GOKER IAC202012032 Mehtap DURSUN IAC202012032 Mehtap DURSUN IAC202012033 Nazli GOKER IAC202012033 B. Berkay HAVLE IAC202012037 Mehtap DURSUN IAC202012037 Nazli GOKER IAC202012037 Aysenur ELDEMIR IAC202012038 Zeynep SENER IAC202012038 Mehtap DURSUN IAC202012038 Klaus DÄNNER IAC202012039 3 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 IAC-TLTS (Transport, Logistics, Tourism and Sport Science) pages 202 - 218 Xiang-Qian XU IAC202012016 Georgiy KOROBEYNIKOV IAC202012016 Hai-bo QIN IAC202012016 Yue ZHUO IAC202012016 4 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Conference Scientific Committee / Reviewers: Assoc. Prof. PhDr. Maria Janesova - Slovakia - Czech Technical University in Prague Mgr. Helena Kratochvilova - Czech Republic - Czech Institute of Academic Education Assist. Prof. Mario Konecki, Ph.D. - Croatia - University of Zagreb, Faculty of Organization and Informatics Assoc. Prof. Souvik Pal - India - Department of Computer Science and Engg. in Nalanda Institute of Technology Assoc. Prof. Dr. Ioan-Gheorghe Rotaru - Romania - 'Timotheus' Brethren Theological Institute of Bucharest Assoc. Prof. Dr. Ömer Beyhan - Turkey - Konya NE.University, A.K. Education Faculty Assoc. Prof. Anjali - India - Department of Computer Science & Engg, GNIT, Mullana Assoc. Prof. Jitender Grover - India - Department of Computer Science & Engg., M.M. University Radek Kratochvil, Ph.D. - Czech Republic - Czech Institute of Academic Education, Czech Technical University in Prague Assist. Prof. Dr. Mohamad H. Atyeh - Kuwait - School of Business, Australian College of Kuwait Assoc. Prof. Dr. Ramazan Sak - Turkey - Yüzüncü Yıl University, Faculty of Education Assoc. Prof. Dr. İkbal Tuba Şahin-Sak - Turkey - Yüzüncü Yıl University, Faculty of Education Assist. Prof. Dr. Ay şegül Derman - Turkey - Konya NE.University, A.K. Education Faculty Assist. Prof. Dr. Serdar Derman - Turkey - Konya NE.University, A.K. Education Faculty Assoc. Prof. Dr. Fethi Kayalar - Turkey - Erzincan University, Faculty of Education Prof. Dr. Thomas Rachfall - Germany - Hochschule Merseburg 5 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Dr. Dirk Förster-Trallo - Germany - Hochschule für Technik und Wirtschaft Berlin Editors and Technical publishing board: Mgr. Helena Kratochvilova - Czech Republic Radek Kratochvil, Ph.D. - Czech Republic Organizing Committee: Mgr. Helena Kratochvilova - Czech Republic Assoc. Prof. PhDr. Maria Janesova - Slovakia Radek Kratochvil, Ph.D. - Czech Republic 6 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Název: "Proceedings of IAC in Vienna 2020", ISBN 978-80-88203-20-9 Prosinec 2020 v Praze, První vydání Vydavatel / Tv ůrce CD / Nositel autorských práv: Czech Institute of Academic Education z.s. Adresa vydavatele: Vodnická 309/20, 149 00 - Praha 4, Česká Republika Email: [email protected] Web: www.conferences-scientific.cz Technická redakce tohoto vydání: Mgr. Helena Kratochvílová, DiS. Ing. Radek Kratochvíl, Ph.D. --------------------------------------------------------------------------------- Title: "Proceedings of IAC in Vienna 2020", ISBN 978-80-88203-20-9 December 2020 in Prague, 1st edition Publisher / Creator of CD / Copyright holder: Czech Institute of Academic Education z.s. Address of Publisher: Vodnicka 309/20, 149 00 - Prague 4, Czech Republic Email: [email protected] Web: www.conferences-scientific.cz Technical editorial staff this CD: Helena Kratochvílová Radek Kratochvíl, Ph.D. 7 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Global Education, Teaching and Learning (IAC-GETL 2020) 8 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 The Textbook as a Challenge in Foreign Language Education Katerina SACHROVAa aUniversity of West Bohemia, Institute of Applied Languages, Univerzitní 22, Pilsen, Czech Republic, [email protected] Abstract This presentation deals with the issue of the role and importance of the language textbook in current foreign language education. What is the role of the language textbook in the New Media Age? What are its functions and what should be its qualities? Is the textbook really needed in the time when a significant part of education is being held virtually? Why and how is it necessary to pay attention to the textual aspect of language textbooks? What role does authenticity mediated by textbooks play in language education? The main aim of this presentation is to discuss these questions and to suggest some answers and solutions. The author of the article considers the textbook (the choice of it or its creation) an important challenge in the process of creating and teaching language courses. One of the reasons is currently insufficient research related to textbooks used in adult language education, which is something that needs to be pointed out. Foreign language textbooks should be seen as a valuable source of didactic and authentic texts to remain an important part of the Communicative Language Teaching. This topic needs attention both from the point of view of pedagogical research and the view of the user or author of a foreign language textbook. Keywords: foreign languages, Czech, textbooks, didactics, teaching 1. INTRODUCTION What is the importance of the language textbook in the Era of Multimedia? What is its role and its function? Is a textbook still needed in a time when a significant part of education is being held virtually? Why and how is it necessary to pay attention to the textual aspect of language textbooks? What role does authenticity mediated by textbooks play in language education? The main aim of this paper is to discuss these questions and to suggest some answers. The author considers the textbook (the choice of it or its creation) an important challenge that requires attention from three points of view: that of pedagogical research, and of both the author and user of a foreign language textbook. Why has the textbook become a challenge over the past decade? The language textbook market is very diverse and each publication deals with continuously developing and strengthening competition. New teaching materials are being produced and older time-proven materials are being up-dated. Another question is if textbooks are still a necessary didactic material in a time when any text can be transformed into an electronic version. In a time when a number of mobile applications are used. In a time when, thanks to the internet and its tools, we can use a large number of programs enabling interactivity to create teaching materials. Modern didactic materials are therefore more attractive from the user´s point of view and they comply with the needs, habits and skills of current language students. 9 Proceedings of IAC in Vienna 2020 ISBN 978-80-88203-20-9 Nowadays the tendencies towards online education are more and more intense, which is justifiable. However, at the same time, there exist educational environments where virtual and multimedia education is not enabled.1 We don´t have to refer only to developing countries to show other examples of educational environments where online teaching and learning is inaccessible or even not required. For example, Czech language education for senior citizens usually doesn´t succeed without a paper version of a textbook. Friesen (2017) describes the current situation in his book: “In an age of social media, twitch speed, and Twitter, it is easy to portray the classroom and blackboard as unnatural, unmodern, unexciting, and uninspiring. These old contexts and forms are all readily seen as outmoded and obsolete – particularly for new generations of digital native students” (p. 4). Without questioning the indisputable advantages of e-learning programmes, online tools, etc.,
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